Shows
Small Town Business with Erika McInerneyKate from Umina Beach Book Nook on ‘changing hands’Text me your thoughts Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and digital marketing. And then in 2024, out of the blue, she bought her local bookshop and has shared her journey with refreshing honesty.Kate is not technically from a small town, but she is in a small community and strip of retail shops that functions a bit like a small town - anyone listening from a suburb that has something like th...2025-04-0620 min
Not Just About Copy with Emma McMillanLearn to love LinkedIn with Kate MerryweatherKate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can transform lives — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads. Her focus is on a 0% hustle strategy. Instead, she teaches clients to share content that turns fans into followers and followers into buyers. Kate lives in Melbourne with her sensible husband, three daughters and creatively-named ginger cat, Ginger.Kate and I first met many years ago when we were both full-time copywriters. In this episode, Kate shares her career transition from copywriter to LinkedIn co...2023-02-2643 minNot Just About Copy with Emma McMillanFlipping the script on Facebook ads with Fernanda AlbericiToday’s guest on the Not Just About Copy podcast is Fernanda Alberici.Fernanda is a marketing strategist, Facebook Ads expert, speaker and the CEO of Fab Marketing, a digital marketing agency dedicated to supporting women in business.Fernanda works with service-based and e-commerce businesses who want to stand out online, attract a consistent influx of leads and customers, and grow a profitable business without burnout.In this episode, we talk about:Fernanda’s transition from general marketing consultant to specialising in Facebook ads and why she loves the immediacy of t...2022-07-2447 min