Shows
Chief Influencer®Authentic Influence: Building a Charity That’s Real, Raw, and Lasting | Erin Santos PrimisErin Santos Primis, the founder and executive director of the Isabella Santos Foundation (ISF), shares her journey of transforming the unimaginable loss of her daughter, Isabella, into a lasting impact for children with rare pediatric cancers. Starting with a local 5K that raised $7,000 during her daughter's treatment for neuroblastoma, Erin has propelled ISF to raise over $18 million. She discusses the foundation's evolution from focusing on her daughter's story to embracing the stories of other children, which expanded their mission to support all rare pediatric cancers. Erin offers a look into her authentic and sometimes "crass" communication style, the importance...
2025-09-1746 min
@Work PodcastErin Santos-Primis- President, Isabella Santos Foundation & Blair Primis- Head of Marketing & Experience, OrthoCarolinaToday we're joined by Erin Santos-Primis and Blair Primis, a powerhouse duo. Erin is a nonprofit leader and founder of the Isabella Santos Foundation, where she's turned personal tragedy into millions raised for pediatric cancer research. Blair brings two decades of experience in brand building, marketing leadership, and business development, with a reputation for helping companies grow with creativity and clarity. Together, they bring heart, grit, and vision to every project—and they're our guests today on The @Work Podcast -- Erin Santos-Primis Blair Primis -- Dr. El...
2025-05-0952 min
BrandBuilders380: Blair Primis & Erin Santos
On this episode of the award-winning BrandBuilders Podcast we’re hosting two remarkable guests making waves in the world of brand strategy and storytelling: Blair Primis and Erin Santos.
Blair Primis and Erin Santos have joined forces to create Primtos, a dynamic company that specializes in helping businesses craft compelling narratives and build powerful brands. With their combined expertise in marketing, communications, and nonprofit leadership, Blair and Erin bring a unique perspective to the world of brand development.
Together, they’ve created a company that not only helps businesses grow but also empowers them...
2024-11-2952 min
Be Powerful with Liz & Lee152. Turning Your Pain Into Purpose While Still Honoring Your Needs with Erin Santos-PrimisIn this heartfelt episode, we're joined by Erin Santos-Primis, founder of the Isabella Santos Foundation, to share her moving journey following her daughter Isabella's stage 4 neuroblastoma diagnosis at just two and a half years old. Erin discusses the challenges of navigating the healthcare system, the emotional toll of pediatric cancer, and the importance of community support and early diagnosis. She also opens up about her personal transformation, balancing life as a single mother, and using her voice to drive systemic change and advocate for personalized care. Liz is honored to be an emcee with Maggie...
2024-10-1735 minBrandBuilders345: Erin Santos-Primis, Isabella Santos Foundation
“After an exhausting 16+ years, the founder of the Isabella Santos Foundation needed to make a change. Instead of folding, she’s planning a big expansion.”
With THAT headline in The Charlotte Ledger, we knew we’d have to get our friend, Erin Santos-Primis to tell us what this is all about.
For folks who don’t know, the Isabella Santos Foundation has donated more than $8 million dollars to cancer trials, research, and patient care. Most of that money, coming from donations from folks like you and me, and companies of all sizes.
And, now i...
2024-03-2831 min
Grab Life by the Goals53. Turning Heartbreak Into Happiness With Erin Santos and Blair PrimisIn this hilarious and inspiring episode, we dive into the wild journey of Blair and Erin as they navigate crushes, tragedies, and their incredible second acts. Get ready to laugh, be inspired, and learn how to grab life by the goals! Oh Snap! Memorable Moments and Mind-Blowing Takeaways Lauren confesses her secret crush on Blair's wife, sparking an unexpected connection Blair's "not so happily ever after" as he navigates divorce while his ex-wife starts a new family with someone unexpected Erin's daughter’s diagnosis with cancer, leading her to found the Isabella Santos Foundation The serendipitous me...
2023-12-1334 min
Building a Better WorldErin Santos-Primis: Isabella Santos FoundationThe Isabella Santos Foundation (ISF) is dedicated to improving rare pediatric cancer treatment options in an effort to increase survival rates of kids with cancer. In today's episode, we are joined by Founder, President, and mother to Isabella, Erin.
ISF was founded in 2007 after Isabella was diagnosed with a rare cancer, Neuroblastoma. Since its inception, ISF has funded nearly $7 million in treatments, research, and familial support for those affected by rare pediatric cancers.
Beat Cancer. Grow Hair. Live My Dreams.
Learn more about the Isabella Santos Foundation here: https://isabellasantosfoundation.org/
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2023-09-2744 min
Nooze HoundsErin Santos-Primis of the Isabella Santos FoundationErin Santos-Primis is the founder and executive director of the Isabella Santos Foundation, which will celebrate it's 15 year anniversary in October. The nonprofit organization was founded in 2007 following Erin's daughter Isabella's neuroblastoma diagnosis.
2022-09-2937 min