Shows
Talking InsightsBuilding Community Relationships - Esomar Best of the YearThis conversation with Beth Bleathman focuses on understanding customer experiences and building relationships with local communities, emphasizing the importance of data-driven decisions for effective support.It's part of the celebration of the best of the year at Esomar.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be...
2025-12-1215 minTalking InsightsDriving Change: The Impact of Food Labeling - Esomar Best of the YearIn this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at the Esomar Awards. He explains the importance of transparency in food labelling, the design and methodology of the study conducted, and how consumer behavior is influenced by clear labelling. The discussion also touches on the role of the insights industry in promoting ethical decisions and the future of food labelling as consumer awareness grows.Know more here: https://www.appinio.com/en/ Send us a text----------------------------------------------------------------------------------------------- ...
2025-12-1229 minTalking InsightsThe Future of Surveys: Engagement and Personalization - Esomar Best of the YearWe keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences, aiming to better understand respondents' true thoughts and feelings without confining them to predefined options.Developed by Glaut, AIMI is redefining how qualitative data can be collected at scale—combining the richness of in-depth interviews with the consistency, efficiency, and real-time fraud prevention of survey infrastructure. In a research environment increasingly challenged by low-effort responses and fraudulent participants, AIMI represents a new category of qualitative methodology.
2025-12-1213 minTalking InsightsBridging the Gap: CMO and CFO Collaboration - Esomar Best of the YearIn this new season of the Talking Insights podcast, we celebrate the best of the year at Esomar.For this episode we discuss the collaboration between Kantar and Google, which won the Best Use of Data Award at the 2025 Esomar Awards. Guests Mary Kyriakidi and Jorge Alagon share insights on bridging the gap between marketing and finance, emphasizing the importance of a shared language and metrics that resonate with both CMOs and CFOs. They explore how technology and data can redefine marketing's role in driving profitability and the necessity of collaboration for long-term business success.
2025-12-1218 minTalking InsightsThe Significance of Colour in BrandingThis episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss the importance of objective data in color selection for products, and the broader implications of color psychology in consumer behavior. They emphasize the need for brands to understand the impact of color on decision-making processes and how it can enhance marketing strategies, especially in the digital age.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar
2025-11-1911 minTalking InsightsExploring the Gig EconomyThe conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and what companies can learn from these trends.It highlights the flexibility and independence that gig work offers, especially to millennials and Gen Z, while also addressing the challenges gig workers face in accessing credit and benefits.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.
2025-11-1216 minTalking InsightsNormalizing Disability in AdvertisingIn this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and ...
2025-11-0512 minTalking InsightsEvolving the Industry: A Call to ActionIn this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KX...
2025-10-2911 minTalking InsightsEsomar Academy presents: Foresight in Market ResearchEn este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y la experiencia transformadora que los participantes pueden esperar. La conversación destaca la necesidad de un cambio de mentalidad para adoptar un pensamiento disruptivo y una planificación estratégica para el futuro.Aprende todo sobre esta capacitación e inscríbete aquí: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacionENGLISHIn this epi...
2025-10-2809 minTalking InsightsExploring Market Research in AfricaIn this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.We also share an exclusive preview of the Esomar Africa Event, co...
2025-10-1510 minTalking InsightsExploring Human Connection in Market ResearchWelcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world.Along the way, we share a few laughs about conference chaos, ice cream adventures, and what it really means to show up — as people and professionals.Y...
2025-10-0827 minTalking InsightsThe Art of Communication in ResearchJoin us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise. Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable. Tune in to learn more about the power of storytelling and how it can transform your research presentations.Register now for th...
2025-09-0815 minTalking InsightsBonus Episode -- Breaking the Noise: A New Era in StorytellingThis week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 AugustIn this conversation, Antonio and Arundati Dandapani discuss the upcoming training titled 'Breaking the Noise, Creating Strategic Global Impact with Research Stories and Partnerships' at the ESOMAR Academy. They explore the importance of clarity in storytelling, the transformative power of narratives in data communication, and the structure of the training, which emphasizes hands-on learning and audience engagement. Arundati shares insights on effective storytelling techniques and recommends various resources for i...
2025-07-1814 minTalking InsightsNavigating Multimodal Market Research in the Age of AIIn this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.👉 Ready to take your skills to the next level? Sign up for Stephen’s training here: 🔗 esomar.org/tr4in1ng5/master...
2025-06-2515 minTalking InsightsThe Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese market, and the cultural influences that shape consumer insights. Richard shares insights on the role of young researchers, the importance of mentorship, and the upcoming ESOMAR Connect event in Vietnam, which aims to foster networking and professional development in the industry.🇻🇳This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewa...
2025-06-1915 minTalking InsightsInnovations in Translation Services from Singapore | ESOMAR Renewal Tour 2025In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. He discusses the role of Global Lingo in providing translation services for market research, emphasising the importance of understanding project scopes. Baxter also talks about upcoming events in Singapore that foster networking opportunities for professionals in the insights community and offers advice for newcomers in the market research field.🇸🇬This year, ESOMAR is uniting the market research and insights community across 12 countries for the...
2025-06-1120 minTalking InsightsNavigating Market Research in Japan | ESOMAR Renewal Tour 2025In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adopting new methods while recognizing the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry.🇯🇵This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Japan on 10 J...
2025-06-0411 minTalking InsightsThe Indian Insights Industry Challenges | ESOMAR Renewal Tour 2025This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry.🇮🇳This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India...
2025-05-2821 minTalking InsightsTalking Insights explores the AI Revolution in Market ResearchContinue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.Chapters
2025-05-0827 minTalking InsightsUnveilling the 2026 ESOMAR Latam Conference!In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss the significance of the conference, technological innovations in market research, the importance of sustainability, and the role of research in society. They also highlight the 2026 edition of the conference in Brazil and the opportunities it presents for collaboration and learning across different cultures.This episode was recorded in Portuguese. Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Es...
2025-04-2320 minTalking InsightsTalking Insights Live - Insights Driving Sustainable Change🌎 LIVE from ESOMAR Latam 🌎In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brennda and Leila, winners of the prestigious RGT Prize, to explore their award-winning project: HidroRed: Tejiendo redes por el agua.🎧 This conversation (in Spanish) dives into:- The realities of water access challenges in southern Lima- The community-driven research that led to HidroRed- How the project connects local populations with institutions to fight for clean water as a fundamental human right- The role of the insig...
2025-04-1418 minTalking InsightsVoices of Market Research - Elise MisseIn this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola. They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of leadership on employee wellbeing, and the challenges of burnout. Elise shares insights on supporting working parents and the future of people analytics in enhancing workplace wellbeing. 📹 🇵🇪ESOMAR will be in Lima for the annual ESOMAR LATAM Conference from April 1-3. Y...
2025-03-2624 minTalking InsightsVoices of Market Research - Karin LieshoutIn this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changing market. Karen shares insights on the importance of adaptability, the impact of data democratisation, and the significance of company culture. She also reflects on her unique role as a co-CEO and the importance of collaboration and gender equality in leadership.
2025-03-2021 minTalking InsightsVoices of Market Research - Kahren KerstenIn this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network. They discuss the challenges in the job market for insights professionals, the importance of upskilling, and the evolving role of leadership in the industry. Kahren shares her journey in market research, the significance of collaboration, and the need for consulting skills in driving effective decision-making. The conversation highlights the importance of adapting to changes in the industry and the value of integrating diverse skill sets for better outcomes. 📚📹 And 🇵...
2025-03-1223 minTalking InsightsVoices of Market Research - Bel Kerkhoff-ParnellIn this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry. Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the challenges of publishing activist scholarship, the role of technology in education, and the significance of collaboration in addressing social issues.You don't want to miss this conversation!📚📹 If you want to explore m...
2025-03-0527 minTalking InsightsVoices of Market Research - Constanza CilleyIn this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research.Hear also some insights on the industry, advice for aspiring researchers, and the excitement for the upcoming ESOMAR conference in Lima.🗺️ 🇵🇪Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: https...
2025-02-2615 minTalking InsightsExploring the World of Synthetic DataIn another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data. They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research. Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.The Research Wor...
2025-02-1921 minTalking InsightsPolling Around the World | Ep. 5 - Middle East and AfricaIn this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa. They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highlights the impact of technology and social media on public opinion, particularly among the younger generation, and the importance of understanding cultural nuances in market research.🌍 Get ready for ESOMAR Latin America 2025 in Lima, Peru! 🌟✨ This year's...
2025-02-1433 minTalking InsightsPolling Around the World | Ep. 4 - Latin AmericaIn this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion. They explore the complexities of polling in the region, discussing cultural and political similarities, the evolution of polling technology, and the challenges polling companies face.Urpi emphasizes the importance of polling as a voice for the people, especially in a context of low public trust in institutions. The conversation also touches on the need for collaboration among industries to rebuild trust, and the role of data protection laws in ensuring th...
2025-02-0534 minTalking InsightsPolling Around the World | Ep. 3 - Asia & IndiaIn this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India. He highlights the diverse political landscapes, the impact of technology, and the importance of understanding cultural contexts. The conversation delves into the challenges faced by pollsters, the accuracy of polling predictions, and the future of polling in the region.✨ Don’t miss the rest of the series! Next week, we will go to Latin America to learn how polling works in the region!🌍 Save the date! February brings the highly anticipated ESOMAR Citizen...
2025-01-2927 minTalking InsightsPolling Around the World | Ep. 2 - UK and EuropeIn this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov. They discuss the evolution of polling in the UK, the importance of representation, the challenges of reaching younger audiences, and the impact of technology and privacy regulations on polling practices. The conversation also touches on political awareness and the differences in polling methods across Europe.✨ Don’t miss the rest of the series! Next week, we go to Asia to understand how polling works in the region!🌍 Save the date! Feb...
2025-01-1519 minTalking InsightsPolling Around the World | Ep. 1 - The US SystemWelcome back to Talking Insights; we start 2025 with a new series! Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversation, António and Kathy explore the evolution of polling in the United States, lessons learned from recent elections, and the transformative impact of technology on polling methodologies. They also discuss the critical importance of maintaining professional standards in a field that continues to shape democracies worldwide. Kathy’s decades of experience provide a masterclass in adapting to the ever...
2025-01-0928 min
Talking InsightsThe Future of Data Quality in Research with Stefan BoomIn this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, particularly in light of increasing fraudulent behaviour and the challenges of engaging respondents. The conversation delves into strategies for ensuring data quality, including sourcing respondents, survey design, and the implementation of AI and machine learning technologies. Finally, they discuss the importance of choosing the right data provider and the ongoing challenges faced by the industry in maintaining high standards of data in...
2024-12-1619 minTalking InsightsClient Side and value of ESOMAR with Bea DyIn this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations like ESOMAR and the importance of structured vendor evaluation processes.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is...
2024-12-1112 min
Talking InsightsFrom Offline to AI: Navigating Asia’s Market ResearchIn this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.
2024-12-1008 min
Talking InsightsFocus on brand values, sustainability and branding with Makiko KobayashiIn this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.
2024-12-0908 min
Talking InsightsTracking the Evolution of Insights: Key Shifts in Recent YearsIn this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference. The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively.Send u...
2024-12-0607 min
Talking InsightsCEO Networking at ESOMARThe conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth. Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by B...
2024-12-0307 min
Talking InsightsThe human element in AI development with Joven Lee🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI develop...
2024-12-0208 min
Talking InsightsBuilding Trust in Brand Sustainability with Denise HicksWelcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.Know more a...
2024-11-1315 minTalking InsightsThe Asia-Pacific landscape with Pravin ShekarDive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path. This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make th...
2024-11-0423 minTalking InsightsThe future of the Industry Standards with Xabier PalacioIn this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry. They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry....
2024-10-2819 minTalking InsightsEvolution of the Data, Analytics and Insights IndustryIn this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the...
2024-10-2117 min
Talking InsightsNavigating the Cost of Living CrisisWelcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.This episode is brought to you with the support of Question Pro (h...
2024-10-1625 min
Talking InsightsThe Role of Anonymity in Market ResearchThis week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and...
2024-10-0935 min
Talking InsightsUnderstanding Africa's Diverse MarketsWelcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.If you want to know more about Target SARL: https://directory.esomar.org/c...
2024-10-0422 min
Talking InsightsGo Beyond Storytelling and create impact within organizationsWelcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?This exclusive virtual training offers you access to six hours of enriching content, divided into three e...
2024-09-1906 min
Talking InsightsIntegrating Sustainability into BankingWelcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September...
2024-09-0222 min
Talking InsightsDiversity in Market ResearchWelcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.🎟️ Join Us at the...
2024-08-1920 min
Talking InsightsEXTRA - The Price Whisperer InterviewWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability. He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation. Per discusses his process of conducting pricing research and using AI to analyze data and develop actionable recommendations. He also h...
2024-08-0518 min
Talking InsightsEXTRA - The Importance of Curating Meaningful ContentWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as they attempt to explain the game of baseball to each other. Overall, the conversation highlights the...
2024-08-0219 min
Talking InsightsEXTRA: The Potential Applications of AI and BiometricsWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emph...
2024-07-3119 min
Talking InsightsEXTRA - Using Hip-Hop to Discover InnovatorsWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators. He shares his experience delivering a keynote speech on this topic and how different audience groups react to it. Jonathan also talks about the hu...
2024-07-2934 min
Talking InsightsThe Power of Diversity in ResearchWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding. They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making. The conversation also explores the i...
2024-07-2621 min
Talking InsightsHow to use AI Prompts to get InsightsWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding bias...
2024-07-2427 min
Talking InsightsMethodologies for your brandIn this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods.ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text...
2024-07-2217 min
Talking InsightsThe Numerious StoryMegan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The research uncovered insights such as the need to reframe the messaging around the price of the Mill bin and the option for consumers to keep the composted...
2024-07-2224 min
Talking InsightsThe La-Z-Boy most ambitious transformation yetWelcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The co...
2024-07-1726 min
Talking InsightsAI, Algorithms and ResearchLeonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data. synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, C...
2024-07-1508 min
Talking InsightsThe Research Era of Taylor SwiftQuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry.Key TakeawaysMarket...
2024-07-1011 minTalking InsightsRevolutionising agriculture: The future of farming with insightsIn this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture. From the early environmental concerns of the 70s to setting up his own companies in electronics and digital technology, Arend's journey led him back to farming, but with a futuristic twist.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by...
2023-11-1413 minTalking InsightsEp.1 - Consumer Behavior in the AI EraFor this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and an...
2023-11-1419 minTalking InsightsEngaging, rewarding, and incentivising respondents in online surveysIn this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents. They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards. Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a ...
2023-11-0831 minTalking InsightsEp.17 - Decoding colour science in market researchJoin us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale.Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World
2023-11-0615 minTalking InsightsEp.16 - Unveiling gendered news consumption patterns: Insights from BBC's ResearchXabier Palacio is joined by Maria Bruder, Senior Researcher at the BBC World Service.In this episode, we discuss how becoming aware of the different ways these objectives have been viewed and approached in the past can give you valuable insight into how to best land recommendations to drive lasting change in your business.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay
2023-10-3120 minTalking InsightsEp.15 - Unearthing insights in the age of no-code and AIFlorian Myter of Weave.ly discusses how AI assist in creating a no-code survey platform ready for researchers to play with and get results.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at po...
2023-10-2708 minTalking InsightsEp.14 - How AI affects your day to dayDiscover the latest insights into the travel industry with Mahmoud Yassin from Booking.com in this episode of Talking Insights. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences. Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever before. Join us for an in-depth discussion on AI, ethical considerations, and the future of hyper-segmentation in travel.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a...
2023-10-2525 minTalking InsightsEp.13 - A global overview of the world of InsightsIn this episode of the Talking Insights podcast, we dig into the latest reports and studies published by ESOMAR’s Intelligence Unit: The Global Insights Overview. Find out more on the overview here: https://bit.ly/45AJfjAESOMAR’s industry reports dig into the health and breadth of the Market Research industry, its leading players and countries. We ask about the main three reports:- Global Market Research- Global Users & Buyers of Insights- Global Data AnalyticsSend us a text----------------------------------------------------------------------------------------------- Ta...
2023-10-1711 minTalking InsightsExploring ESOMAR's AI Taskforce: Understanding the Foundations of AIJoin host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council Member, joins us as we direct our primary focus towards establishing a firm grasp of the foundational principles of AI.Send us a...
2023-10-1120 minTalking InsightsExploring ESOMAR's AI Taskforce: Uniting for Responsible AI in ResearchJoin host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their roles within the coordinating group and the crucial steps being taken to promote responsible AI use in research.Send us a t...
2023-07-2826 minTalking InsightsAI in Insights: Unveiling ESOMAR's TaskforceWelcome to Talking Insights, the podcast where we dive deep into the world of market research, insights, and data analytics. I'm your host, Nikki Lavoie, EVP, strategy, and innovation at Savants, and I'm thrilled to introduce a special 12-part series dedicated to ESOMAR's AI Taskforce.In this captivating podcast series, we'll explore the fascinating world of artificial intelligence and its profound impact on the market research and insights industry. Join me as we delve into the latest advancements, best practices, and ethical considerations surrounding AI, featuring insightful interviews with industry experts and thought leaders.Before...
2023-07-2701 minTalking InsightsEp.12 - Latin America Conference 2023Joining us today is Patricia Fujisawa, Senior Market Research Manager at SKIM GroupSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Es...
2023-05-2317 min
Talking InsightsEp.13 - Latin America Conference 2023Joining Xabier Palacio for this interesting talk is Cristina de la Peña, CEO & Founder at SynapboxSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. -----------------------------------------------------------------------------------------------...
2023-05-2324 minTalking InsightsEp.11 - Latin America Conference 2023Ben Boix, Managing Director USA & Canada at Netquest, and Daniela Martinez who is SVP Advertising Sales & Corporate Strategy at A+E Networks are join us for an interesting talkSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your st...
2023-05-0321 minTalking InsightsEp.10 - Latin America Conference 2023Joining us today is Patricia Fujisawa, Senior Market Research Manager at SKIM GroupSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Es...
2023-05-0320 minTalking InsightsEp.9 - Latin America Conference 2023Your host Xabier Palacio talks with Patricio Pagani on different aspects of the industrySend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to...
2023-04-2615 minTalking InsightsEp.7 - Latin America Conference 2023 - The future of Research is here!Our host Gabriela has a very interesting guest this episode. Claudia Sciarretta, Global Insights Director at PepsiCo MexicoSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ...
2023-04-2617 minTalking InsightsEp.8 - Latin America Conference 2023 - Framing lifestyles changes effectively (PT)Join Gabriela and Fabián Echegaray, director at Market Analysis Brasil for a wonderful talk. (Portuguese audio) Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
2023-04-2612 minTalking InsightsEp.6 - Latin America Conference 2023 - Enhancing an advertising spaceThis episode of our Latin America Conference podcast series covers a very interesting topic: Enhancing an advertising space with a 360º single-source view of its audience. Joined by two wonderful guests: Ben Boix who is managing director of Netquest in USA and Canada, and Daniela Martinez who is SVP Ad Sales & Corporate Strategy at A+E NetworksSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay
2023-04-2519 minTalking InsightsEp.5 - Latin America Conference 2023 - Storybranding in ResearchlandDamian Gandolfi who is Mental content director at Cooperativa Mental joins our host Xabier Palacio to talk about storytellingSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org...
2023-04-2515 minTalking InsightsEp.4 - Latin America Conference 2023 - Framing lifestyles changes effectively, and how to sell climate change policies that affect our pockets and habits (ES)In this podcast we discuss framing lifestyles changes effectively, and how to sell climate change policies that affect our pockets and habits. Our host Xabier Palacio welcomes Fabián Echegaray from Market Analysis Brasil to have a wonderful talkSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d lik...
2023-04-2515 minTalking InsightsEp.2 - Latin America Conference 2023 - Macrotrend: The metarverseOur host Xabier Palacio talks with two of our wonderful guests Laura Ruvalcaba and Martha Rivera Pesquera about the metarverseSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org....
2023-04-2525 minTalking InsightsEp.3 - Latin America Conference 2023 - Transforming Established Research, The Shift to Knowledge ManagementOur host Xabier Palacio invites Cesar A. Valderrama from the Datexco company to talk about the shift to knowledge managementSend us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org....
2023-04-2519 minTalking InsightsEp.1 - Latin America Conference 2023For this series, join us at our ESOMAR Latin America Conference in Mexico City, as we interview speakers from the event. The interviews will be conducted in Spanish, Portuguese, and English. In this first episode, Gabriela Küsters and Xabier Palacio kick off the new season with some great topics.Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim
2023-04-2413 minTalking InsightsEp.14 - Tech Edition #1: EU AI RegulationTech Edition is our new periodic series covering AI, data protection, privacy, and more. We'll be hosting roundtables with special guests to explore the latest news, and taking deep dives into the world of technology to help you better understand and navigate the ever changing tech landscape. This week Srikar is joined by Claudio Gennaro, Senior Advocacy Programmes Coordinator at ESOMAR, and Bianca Marcu, PhD researcher at the Vrije Universiteit Brussels, to unpack the EU's new AI regulation, and share their thoughts on the tech news that's been hitting the headlines. Want more privacy updates...
2021-04-221h 07Talking InsightsEp.13 - Storytelling Through Data with ConfirmitStorytelling has been part of human progress since the dawn of our species - for eons stories have helped us to understand, navigate, and explore the world. But our world today revolves around data, and stories seem a million miles away from raw numbers. Just how do the two complement and inform each other? And how can businesses leverage the power of storytelling to get more from their data? This week Alexander Skorka joins us from Confirmit to explore how data can be so much more than just numbers on a page. Click here to find out more about C...
2021-03-1752 minTalking InsightsEp.12 - Level Up: How Videogames Conquered the WorldVideogames have come a long way from Pong and Tetris. Gaming today offers an enormous breadth of experiences, from AAA blockbusters with budgets that rival Hollywood, to innovative indie games, and mobile games that provide quick hits of fun. Along the way the gaming audience has grown to encompass over 2.5 billion players, and surprising new audiences are constantly emerging. This week we speak to Jan Bojko, Head of Market Research at Activision Blizzard Media, about a key new gaming audience, and how games provide huge scope for innovation for both marketers and researchers. Find the Gamer Moms r...
2020-11-181h 00Talking InsightsEp.11 - The Future is Now: China's Tech RevolutionChina is embracing the future. Technologies such as Blockchain, Crypto, Fintech, AI, and more, are being integrated into daily life at a far quicker pace than anywhere else in the world. But how is China pushing this technological progress? How are the tech savvy Chinese public making use of new tools? And how is China's government making the most of its homegrown tech talent? This week we speak to Eliza Gkritsi, Community Listening Reporter for Technode based in Shanghai, to get the inside view on China's tech revolution. Find Eliza's articles here: https://technode.com/author/eliza-gritsi/
2020-11-051h 21Talking InsightsEp.10 - The Future of HealthcareThe digital health revolution is coming. Accelerated by the COVID crisis, millions across the globe are turning to innovative tech based solutions to speak to physicians, monitor treatment, and navigate the pandemic world. This week we speak to the team at Borderless Access, to find out what their research shows us about the future of healthcare, how COVID is acting as a catalyst for telemedicine innovation, and why not every country is keen on the digital future. Send us a text----------------------------------------------------------------------------------------------- Talking Insights is a Research World a...
2020-10-211h 01
Talking InsightsEp.9 - The Trick to Trust: How Brands Win Our BusinessHow do you decide where to spend your money? What makes you choose one brand over another? How do brands make or break trust with their consumers? Trust is a difficult idea to quantify, but this week we speak to Graham Staplehurst of Kantar BrandZ who does exactly that. Find out how Graham and his team work to define trust in brands, what it shows us about consumer behaviour, and how brands have either built or lost trust during the COVID crisis. Read Graham’s article for Research World here - https://www.researchworld.com/can-trust-carry-brands-through-good-times-and-bad/Send us...
2020-09-231h 02
Talking InsightsSpecial Episode: The Future of InsightsIn this week's special episode we're bringing you a fascinating discussion between two leading lights in the Research sector from ESOMAR's Insights Festival. Frédéric Petit, CEO and Founder of Toluna, and Richard Thorogood, VP of Consumer and Market Insights at Colgate-Palmolive, explore the state of consumer insights in the time of COVID, how agility and innovation are key to move forwards, and what the future of insights will look like. Find more content from ESOMAR's Insights Festival via the ESOMAR youtube channel, with lots more panels, interviews, and more! https://www.youtube.com/user/webesomarSe...
2020-09-2136 min
Talking InsightsEp.8 - The Politics of Opinion PollingAs elections loom across the globe, how much can we rely on opinion polls to show us political and social realities? How are polls carried out? And what challenges do pollsters and the public face when looking to polls for information? This week Srikar speaks to Kathy Frankovic, former director of surveys for CBS News, to get her insights into how polling performs a vital function within our democracies. Together they explore the roots of opinion polling, how polls can be interpreted, and how polls inform us about our politicians, public sympathies, and each other. Make sure to join...
2020-08-2757 min
Talking InsightsEp.7 - Living Labs: Discovering the Future of our CitiesThis week Srikar speaks to Tom van Arman, architect and urban planner, and a key figure at the Marineterrein living lab in Amsterdam. Living labs are providing crucial insights into how to create smarter, safer, and more sustainable cities for the future, and Srikar and Tom dive into how this research is more important than ever during the COVID pandemic. As the world becomes increasingly urbanised and sustainability ever more important, how do we make sure the cities of tomorrow are the best that they can be?Send us a text----------------------------------------------------------------------------------------------- ...
2020-08-121h 03
Talking InsightsEp.6 - Decoding COVID-19 Conspiracies with King's College LondonThis week Srikar speaks to Dr Daniel Allington, senior lecturer in Social and Cultural Artificial Intelligence, and author of a fascinating study conducted by King’s College London looking at how belief in COVID-19 conspiracies is shaped by social media usage. Together they explore what actually makes a conspiracy, how COVID became such fertile ground for mistruths, what role social media is playing in exposing people to these fringe ideas, and where we go from here. Find more details of the study here: https://bit.ly/39E2NYZSend us a text----------------------------------------------------------------------------------------------- ...
2020-07-2959 min