Shows
LetsRun.com's Track Talk: The Home of Running and Track and FieldGrant Fisher (guest), Ethan Strand & Parker 7:30, Blanks 12:59 & Pro, Jakob & Euro CrossDouble Olympic medalist and American record holder at 3000, 5000, 10,000m Grant Fisher joins us at 69:01 to announce he's running the Millrose Games 3000 vs Olympic gold medallist Cole Hocker (tickets here) and then to discuss his 2024 campaign and plans for the future.
Prior to that we break down a big weekend of action at BU where the Ethan Strand took down his UNC teammate Parker Wolfe, as they both ran 7:30 to obliterate the NCAA record, and Graham Blanks ran 12:59 in his final race for Harvard. Jakob Ingebrigtsen won another Euro cross and opened up about some future plans.
2024-12-112h 11
The Fresh Faced FilmbroPossession (1981)In this episode, Mason and Ethan dive deep into Possession (1981), Andrzej Żuławski’s harrowing masterpiece that remains one of the most polarizing, surreal, and haunting films ever made. A chilling exploration of love, madness, and the supernatural, Possession pushes the boundaries of psychological horror, blending intense performances with nightmarish imagery to create an experience that lingers long after the credits roll.
Starring Isabelle Adjani and Sam Neill, the film centers on a woman whose unraveling marriage leads her into increasingly disturbing and inexplicable actions. Is she simply losing her mind? Or is there something far darker at p...2024-12-1156 min
Trailblazer TalkMastering Agentforce: Transform Your Business with Salesforce AI AgentsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett dive into "Mastering Agentforce: Transform Your Business with Salesforce AI Agents," inspired by the latest Salesforce Trail. Discover how Agentforce can revolutionize your business operations by leveraging AI and autonomous agents to boost productivity and streamline workflows.
Key Topics Covered:
Understanding AI and Agents:Explore how artificial intelligence and autonomous agents can transform various roles within your organization, enhancing efficiency and reducing manual tasks.Boosting Productivity with Agentforce:Learn how...2024-12-0623 min
Spinal CastJust Be Gr8 - Ethan Glynn & Parker DurkinMeet Ethan Glynn and Parker Durkin, brothers who love the game of football even after a life-altering tackle left Ethan, then a freshman, with a C4 spinal cord injury. In this episode of Spinal Cast, we hear about a journey of resilience, acceptance, and adaptation, as they navigate life after injury. Through candid conversation, they open up about unwavering family and friend support, the determination to push forward, and how that life-changing injury birthed the Just Be Gr8 Foundation, two years after Ethan’s injury. Focused on supporting those facing medical crises, advancing spinal cord injury research, and providing ho...2024-11-2432 minTrailblazer TalkWhen to Convert a Lead to an Opportunity in SalesforceWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore "When to Convert a Lead to an Opportunity in Salesforce," inspired by Stacy O’Leary’s insightful article. Discover the critical factors that determine the right time to convert a lead, avoiding common pitfalls like premature or delayed conversions that can impact sales metrics and team efficiency.
Key Topics Covered:
Conversion Criteria: Learn how to establish and define conversion criteria tailored to your business needs, ensuring leads are qual...2024-11-0413 minTrailblazer TalkAre AI Agents a Threat to Technical Salesforce Roles?Welcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into "Are AI Agents a Threat to Technical Salesforce Roles?", inspired by Thomas Morgan’s thought-provoking article. Explore the rise of Salesforce’s Agentforce and its potential impact on the job market within the Salesforce ecosystem. Learn how autonomous AI agents are revolutionizing tasks across service, sales, marketing, and commerce, and discuss the concerns surrounding job displacement for roles like junior developers and standard admins.
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2024-11-0410 minTrailblazer TalkThe Salesforce Reporting Dilemma: Why Excel Still Matters in 2024Welcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett tackle "The Salesforce Reporting Dilemma: Why Excel Still Matters in 2024," inspired by Julian Alvarado’s insightful article. Explore the challenges businesses face with Salesforce’s native reporting tools and why many still rely on Excel for advanced data analysis. Discover the limitations of Salesforce’s report builders, such as restricted data blending and limited visualization options, and how these hurdles drive professionals to seek alternative solutions.
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Salesforce Reporting Challenges: Unders...2024-11-0416 minTrailblazer TalkSalesforce Implementation Strategies: Greenfield vs. Brownfield ExplainedWelcome to Trailblazer Talk! In this insightful episode, Ethan Parker and Sophia Bennett explore the critical decision-making process behind Greenfield vs. Brownfield Implementations in Salesforce, inspired by Robert Gelo’s comprehensive analysis. Whether you’re embarking on a new Salesforce journey or enhancing an existing setup, understanding the distinctions between these two implementation strategies is essential for success.
Whether you’re a Salesforce Admin, Developer, Consultant, or Business Leader, making the right choice between Greenfield and Brownfield implementations can significantly impact your Salesforce project’s success. Ethan...2024-11-0121 minTrailblazer TalkHarnessing AI: A Deep Dive into Salesforce Einstein Conversation MiningWelcome to Trailblazer Talk! In this insightful episode, Ethan Parker and Sophia Bennett explore Salesforce Einstein Conversation Mining, inspired by Mariel Domingo’s comprehensive guide. Discover how Einstein Conversation Mining (ECM) leverages advanced natural language processing (NLP) and machine learning to transform customer interactions into valuable business insights. Learn how ECM analyzes chats, emails, and calls to identify common themes, track customer sentiment, and uncover trends that drive strategic decision-making.
Whether you’re a Salesforce Admin, Developer, or part of a customer service team, this episode provides a deep dive...2024-10-3015 minTrailblazer TalkSalesforce’s Autonomous Agents: Introducing AgentforceWelcome to Trailblazer Talk! In this groundbreaking episode, Ethan Parker and Sophia Bennett delve into Agentforce: The Next Evolution in Salesforce’s AI Story, inspired by Ben McCarthy’s insightful analysis. Discover how Salesforce is revolutionizing the AI landscape with its new platform, Agentforce, unveiled during the Q2 ‘25 earnings call. Learn about the transition from predictive and generative AI to autonomous agents, and how Salesforce’s Sales and Service Agents are set to transform customer interactions by operating 24/7 with enhanced capabilities.
Key Topics Covered:
Salesforce’s Q2 ‘25 E...2024-10-3014 minTrailblazer TalkUnlocking Winter ’25: Top 10 Salesforce Features for DevelopersWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett dive into the Salesforce Winter ’25 Release, inspired by Andrew Cook’s detailed overview. Discover the 10 essential features introduced in Winter ’25 that are specifically designed to empower developers within the Salesforce ecosystem. From enhanced documentation sites and Metadata API updates to groundbreaking innovations like TypeScript support for Lightning Web Components and free-tier Event Monitoring, this episode covers everything you need to prepare for your instance’s upgrade and maximize your development workflow.
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2024-10-3030 minTrailblazer TalkFrom Applicant to Trailblazer: Landing a Salesforce JobWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore the intriguing question: "How Hard Is It to Get a Job at Salesforce?" Inspired by Ben McCarthy’s comprehensive article, the hosts delve into what makes Salesforce one of the most coveted employers in the tech industry. Discover the myriad reasons why professionals aspire to join Salesforce, from its stellar company culture and commitment to equality to its impressive growth and industry accolades.
Key Topics Covered:
Why Salesforce Stands Out:Understand th...2024-10-3014 minTrailblazer TalkMastering Salesforce List Views: Tips for a Clean and Efficient OrgWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into Salesforce List Views and uncover the 7 Best Practices you should implement right away, inspired by Stacy O’Leary’s insightful article. Learn how to effectively manage and optimize your List Views to enhance productivity, maintain data integrity, and ensure a seamless user experience across your Salesforce org.
Key Topics Covered:
Permission Management: Understand the critical permissions like “Manage Public List Views” and “Create and Customize List Views” to prevent unin...2024-10-3022 minTrailblazer TalkAI Mania or Dot-Com Repeats? Decoding the 2024 AI SurgeWelcome to Trailblazer Talk! In this thought-provoking episode, Ethan Parker and Sophia Bennett delve into the pressing question: "Are We in a Dot-Com Style AI Bubble?" Inspired by Ben McCarthy’s incisive analysis, the hosts explore the rapid surge of artificial intelligence since the release of ChatGPT in November 2022 and assess whether the current AI frenzy mirrors the dot-com bubble of the late 1990s.
Whether you’re a Salesforce professional, an investor, or simply fascinated by the evolution of AI, this episode provides valuable insights into the sustainability of the...2024-10-3010 minTrailblazer TalkBecome a Salesforce Marketing Champion: Your 2024 GuideWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett dive into the Salesforce Marketing Champions Program, inspired by the latest insights from the Salesforce Marketing Champions team. Discover how this prestigious program recognizes and highlights the top contributors within the Trailblazer community who excel in Salesforce’s marketing products like Marketing Cloud, Pardot, and Datorama. Learn what it takes to become a Marketing Champion, including the essential qualities, responsibilities, and the numerous perks that come with the title, such as exclusive networking opportunities, advanced training, and visibility through Sa...2024-10-3017 minTrailblazer TalkRevolutionize Customer Support with Salesforce Case SwarmingWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore the innovative approach of Case Swarming in Salesforce Service Cloud, inspired by Mariel Domingo’s comprehensive guide. Discover how swarming revolutionizes customer support by fostering collaboration and teamwork, bypassing the traditional tiered support model. Learn how swarming leads to faster resolution times, increased efficiency, improved collaboration, and enhanced knowledge sharing within your support teams.
Additionally, the episode delves into the practical steps of implementing swarming in Salesforce, including setting up permissions, initiating swarms, and leveraging tools li...2024-10-3018 minTrailblazer TalkSalesforce M&A 2024: Trends Shaping the EcosystemWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into the Salesforce M&A Trends and Insights for 2024, inspired by Ben McCarthy’s comprehensive analysis. Explore how the dynamic Salesforce ecosystem continues to attract entrepreneurial ventures and significant investment, driving mergers and acquisitions that shape the landscape. Learn about the different investment cycles—early-stage, growth-stage, mature-stage, and exit-stage—and how Salesforce’s robust growth from a $4B revenue company in 2014 to over $35B in 2024 has fueled major transactions like the Apttus/Conga merger and the Certinia acquisition.
Ad...2024-10-3012 minTrailblazer TalkCode vs. Clicks: Choosing Between Apex and Flow in SalesforceWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett engage in a friendly showdown between Apex and Flow, inspired by Tim Combridge’s insightful article. Dive into the strengths and weaknesses of Salesforce’s two powerhouse tools—Apex, the code-based solution, and Flow, the declarative tool. Explore real-world challenges and discover which tool is best suited for various scenarios, from integrating external systems to handling complex data processing and large-scale batch operations.
Additionally, the episode highlights best practices for leveraging both Apex and Flow to max...2024-10-3020 minTrailblazer TalkTransform Your Business with Salesforce Document AutomationWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett dive into Document Automation in Salesforce, inspired by Chris Mascaro’s insightful article. Discover how automating document creation can significantly boost productivity across all departments, from sales and marketing to HR and legal. Learn the four strategic ways to implement document automation effectively: identifying automation opportunities, starting with high-value tasks, selecting the right solutions like Nintex DocGen, and focusing on enhancing both employee and customer experiences.
Additionally, the episode explores real-world examples of how document automation can sa...2024-10-3012 minTrailblazer TalkData Integrity in Salesforce: Mastering Duplicate ManagementWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into Salesforce Duplicate Management in the Age of Data Cloud, inspired by Mehmet Orun’s insightful guide. Discover how Salesforce’s new Intelligence View and Data Cloud features revolutionize duplicate management by providing smarter, more efficient ways to identify and handle duplicate records. Learn the essentials of setting up effective match rules, leveraging data profiling, and utilizing dynamic dependency injection to maintain data integrity without losing valuable context.
Additionally, the episode explores best practices for merging reco...2024-10-3009 minTrailblazer TalkFrom Setup to Success: Implementing Salesforce EffectivelyWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett walk you through Your Ultimate Guide to a Successful Salesforce Implementation, inspired by Andrew Lukasiewicz’s comprehensive article. Discover the essential steps for implementing Salesforce effectively, from defining stakeholders and setting high-level goals to prioritizing requirements and choosing the right implementation strategy. Learn why partnering with a certified Salesforce consultancy like EMPAUA can streamline the process, reduce technical debt, and ensure a scalable solution tailored to your business needs.
Additionally, we delve into the differences between waterfall an...2024-10-3013 minTrailblazer TalkMaximize Efficiency with Salesforce Intelligence ViewWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore Salesforce Intelligence View, a new Winter ‘25 feature designed to enhance productivity for Salesforce users. Inspired by Christine Marshall’s insightful article, we dive into how Intelligence View simplifies account management by providing real-time activity metrics directly on Lead, Contact, and Account tabs. Discover how this feature reduces the need for navigating multiple records, allowing users to take immediate actions such as logging calls or sending emails right from the Object tab.
We also discuss the key comp...2024-10-3012 minTrailblazer TalkElevate Your Sales Strategy with Salesforce Account PlansWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into the newly announced Account Plans feature set to launch with the Winter ‘25 Salesforce release. Inspired by Andreea Doroftei’s comprehensive article, we explore how this out-of-the-box solution empowers sales teams to build, track, and analyze their account planning processes seamlessly within Salesforce.
Discover the key components of the Account Plans page, including opportunity-related dashboards, SWOT analysis tools, and the Buyer Relationship Map, all designed to enhance strategic planning and improve deal progression.
Ad...2024-10-3016 minTrailblazer TalkUnlock Salesforce Potential: The Power of Object-Oriented ProgrammingWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into the critical importance of Object-Oriented Programming (OOP) for Salesforce Developers, inspired by Luke Freeland’s insightful article. Discover how mastering OOP in Apex enables developers to create more efficient, reusable solutions and unlocks advanced capabilities beyond imperative programming. We explore key concepts such as Dynamic Dependency Injection and the Template Pattern, illustrating how these techniques enhance customization and maintainability in Salesforce implementations.
Additionally, the episode highlights practical examples and best practices for applying OOP principles wi...2024-10-3013 minTrailblazer TalkTransform Your Sales Strategy with Digital Sales RoomsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore the transformative power of Digital Sales Rooms inspired by Alyssa Lefebvre’s insightful article. Discover how Digital Sales Rooms create a secure, collaborative environment for sales teams and customers, enhancing deal progression through real-time collaboration, document tracking, and dynamic pricing integrations. Learn about key features like Mutual Action Plans, automated workflows, and AI-powered analytics that streamline the sales process and boost productivity.
Additionally, we dive into how tools like GetAccept integrate seamlessly with Salesforce to manage sa...2024-10-3016 minTrailblazer TalkUnlocking Developer Success: Lessons from Salesforce's 2024 SurveyWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into the 8 important lessons revealed by the Salesforce Ben Developer Survey. Inspired by Ben McCarthy’s comprehensive analysis, we explore critical topics such as developers' skill satisfaction, the challenges of Salesforce implementations, the readiness of the ecosystem for AI, and the rising importance of DevOps. Learn why many developers feel under-skilled, how technical debt complicates projects, and the significant shift towards AI tools like ChatGPT enhancing productivity.
Additionally, we discuss the decline of Salesforce co...2024-10-3013 minTrailblazer TalkVisual Victory: Crafting Powerful Salesforce DashboardsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett walk you through Creating Dashboards in Salesforce with the latest updates for 2024. Inspired by Andreea Doroftei’s detailed guide, we explore the fundamentals of Salesforce Dashboards, including their key components like Chart/Table widgets, Rich Text, and Images. Learn how to effectively visualize your data by selecting the right widget types and configuring them to highlight important metrics such as sales performance and opportunity stages.
We also provide a step-by-step approach to building your first dashboard, from en...2024-10-3012 minTrailblazer TalkUnlocking Einstein Conversation Insights: Transform Your Salesforce InteractionsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett dive into Einstein Conversation Insights (ECI), a cutting-edge feature from Salesforce designed to revolutionize how your sales and service teams interact with customers. Inspired by Andreea Doroftei’s comprehensive guide, we explore how ECI leverages AI and machine learning to provide real-time insights, streamline workflows, and enhance productivity within your Salesforce org.
Whether you’re a Salesforce Admin, Sales Manager, or part of a service team, this episode provides valuable insights into how Einstein Conversation Insights c...2024-10-3018 minTrailblazer Talk7 Salesforce GPT Capabilities Unveiled: Transforming Sales and Service in 2024Welcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore the latest advancements in Salesforce’s AI offerings, specifically the 7 GPT capabilities designed to revolutionize Sales and Service in 2024. Inspired by Lucy Mazalon’s insightful article, we delve into how Salesforce AI Cloud, powered by Einstein GPT, is ushering in the “summer of AI” with powerful, generative CRM tools that enhance productivity and customer experiences.
Whether you’re a Salesforce professional eager to harness the power of AI or a business leader looking to optimize your sales and...2024-10-3014 minTrailblazer TalkMaximize Your Productivity with the SF Explorer Chrome ExtensionWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett introduce you to SF Explorer, a powerful Chrome extension and standalone web application designed to boost productivity for Salesforce Admins and Developers. Inspired by Andreea Doroftei’s insightful guide, we explore how SF Explorer can streamline your workflow, enhance data management, and optimize your Salesforce experience.
Whether you’re looking to streamline your Salesforce tasks, enhance data management, or improve your security practices, SF Explorer offers the tools you need to succeed. Join us a...2024-10-3009 minTrailblazer TalkOverloaded Salesforce Admins: Managing the Growing DemandsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett tackle a pressing question in the Salesforce community: Are Salesforce Admins Overburdened? Inspired by Nick Bryner’s insightful article, we explore the evolving role of Salesforce Admins, the challenges brought by Salesforce’s shift to Flows, and strategies to manage the increasing workload effectively.
Whether you’re a seasoned Salesforce Admin feeling the strain or aspiring to enter the field with a clear understanding of its demands, this episode provides valuable insights and actionable strategies to help you na...2024-10-3011 minTrailblazer TalkComparing the Top 6 CPQ Solution Providers of 2024Welcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett dive deep into the top 6 CPQ (Configure, Price, Quote) solution providers of 2024. Inspired by Tarun Bisen’s comprehensive analysis, we break down how these platforms can transform your sales operations, streamline your quoting processes, and drive your business growth.
Whether you’re a sales leader, Salesforce Admin, or business decision-maker, this episode equips you with the knowledge to choose the right CPQ solution that meets your unique business needs and drives your sales success. Jo...2024-10-3045 minTrailblazer Talk"Can You Add a Field?” 10 Essential Questions for Salesforce AdminsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett delve into the crucial practice of asking the right questions before adding new fields in Salesforce. Inspired by Vanessa Grant’s insightful guide, we explore 10 essential questions every Salesforce Admin should ask to maintain an efficient and clutter-free org.
Here’s what we will cover:
The Hidden Complexities of Adding Fields:Discover why a simple request to add a field can lead to significant complications if not properly vetted.Top...2024-10-3013 minTrailblazer Talk10 Best Practices for a Rockstar Salesforce Business AnalystJoin us, Ethan Parker and Sophia Bennett, on Trailblazer Talk as we dive into the dynamic world of the Salesforce Business Analyst. This episode is dedicated to equipping you with the 10 best practices to excel in this crucial role, acting as the bridge between business stakeholders and the technical teams. We discuss the importance of understanding the current Salesforce state, mastering communication with stakeholders, gathering precise requirements, and embracing Agile methodologies. We also explore practical tips on user story writing, testing, training, reporting, and utilizing essential tools like Jira and ADO. Whether you're a seasoned BA or just starting...2024-10-3019 minTrailblazer TalkUnlocking Salesforce's Hidden Gem: Opportunity Historical TrendingWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett uncover one of Salesforce’s best-kept secrets: Opportunity Historical Trending. Inspired by Stacy O’Leary’s insightful guide, we explore how this powerful, free feature can transform your sales pipeline analysis without the need for costly add-ons.
Here’s what we will cover:
What Is Opportunity Historical Trending?Discover how this feature allows you to track and compare changes in your sales pipeline over time, highlighting key metrics like stage and amount variatio...2024-10-2810 minTrailblazer TalkMust-Have Free Salesforce Apps to Boost ProductivityWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett showcase 9 free Salesforce apps that can elevate your productivity and enhance your Salesforce org. From Clone This User for effortless user management to Mass Delete for efficient data cleanup, we cover essential tools for both admins and developers. Discover how these apps streamline workflows, improve data management, and make your Salesforce experience more efficient. Listen now to supercharge your Salesforce setup with these must-have free apps!
Source: Salesforce Ben2024-10-2809 minTrailblazer TalkStreamline Salesforce Data Integration with External IDsWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett explore Dynamic Loading of Parent and Child Data in Salesforce using External IDs. Inspired by Bassem Marji’s quick guide, we break down how External IDs can simplify your data integration process and enhance efficiency.
Here’s what we will cover:
What Are External IDs?Understand the role of External IDs in linking Salesforce records with external systems like ERPs and third-party applications.Streamlining Data Integration:Learn how to a...2024-10-2514 minTrailblazer TalkSalesforce Admins: 6 Tips to Stay Organized and EfficientWelcome to Trailblazer Talk! In this episode, Ethan Parker and Sophia Bennett share 6 essential tips from Jack McCurdy to help Salesforce Admins manage their workload and prevent burnout. Discover how to break down tasks, prioritize effectively, maintain scope, centralize requests, leverage the right tools, and tackle tough tasks first. Whether you're feeling overwhelmed or looking to boost your productivity, these strategies will help keep your Salesforce org running smoothly. Listen now to streamline your admin responsibilities with Trailblazer Talk!2024-10-2513 minTrailblazer Talkep17_Choosing Between List Views and ReportsWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—break down the key differences between Salesforce List Views and Reports. Whether you're new to Salesforce or looking to optimize your data management, this episode will help you decide which tool best suits your needs.
Here’s what we will cover:
Understanding List Views:Learn how List Views allow you to manage and edit records directly, perfect for day-to-day tasks and smaller data sets.Exploring Reports:Discover how Re...2024-10-2514 minTrailblazer TalkAgentforce Unveiled: 10 Crucial Questions Before General AvailabilityWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—explore the Lightning Record Picker component in Salesforce. Perfect for both admins and developers, this tool simplifies searching and selecting records, enhancing your Salesforce apps' user experience.
Here’s what we will cover:
What is Lightning Record Picker?Learn how this component allows quick and easy selection of records from objects like Accounts, Contacts, and Leads.Key Features:Enhanced Retrieval: Fetch up to 100 records for faster...2024-10-2412 min
The Oblivion Bar: A Comic Book PodcastNYCC ‘24 INTERVIEW-A-THON: Griffin Sheridan & Ethan ParkerJoining us today are the Eisner-nominated co-writers of the Image Comics series Kill Your Darlings with artist Bob Quinn and Letterer John J. Hill. It is our pleasure to welcome both Griffin Sheridan & Ethan S. Parker BACK onto The Oblivion Bar Podcast!Previous Appearances on the Show By Griffin & Ethan:INTERVIEW: Ethan Parker, Griffin Sheridan, & Bob Quinn (Episode 126, Aug '23)Follow us on InstagramFollow us on ThreadsFollow us on BlueSkyLike us on FacebookConsider supporting us over on PatreonStock up...2024-10-191h 24Trailblazer Talk10 Hottest Salesforce Winter ’25 Features Every Admin Needs to KnowWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are excited to dive into the top 10 hottest features introduced in the Salesforce Winter ’25 release. Whether you're a seasoned Salesforce Admin or just getting started, these new tools and enhancements are designed to make your life easier and your Salesforce org more efficient.
Here’s what we will cover:
Configure Record Highlights in Lightning App Builder: Discover how the Dynamic Highlights Panel can dynamically display up to 12 fields, enhancing the user focus on important data. Learn about customizing the highlights panel for both desktop...2024-10-1621 minTrailblazer TalkRevolutionizing Customer Service: Ex-Salesforce CEO’s $4B Voice Agents StartupWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are excited to discuss the latest buzz in the Salesforce ecosystem: Sierra Speaks, a groundbreaking startup launched by former Salesforce CEO Bret Taylor. With a target valuation of $4 billion, Sierra Speaks is set to transform customer service through advanced conversational AI voice agents.
Here’s what we will cover:
Introducing Sierra Speaks: We’ll start by introducing Sierra Speaks, the innovative conversational AI agent designed to handle real-time phone interactions for businesses. Learn how Sierra Speaks aims to eliminate frustrating customer service calls by provi...2024-10-1613 minTrailblazer TalkSeamless Data Transfers: Mastering Salesforce Interaction Studio with CSVWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are excited to guide you through the process of transferring data into Salesforce Interaction Studio using CSV files. Whether you're new to Interaction Studio or looking to streamline your data management, this episode is packed with practical steps and expert tips to ensure your data transfers are smooth and secure.
Here’s what we will cover:
Introduction to Interaction Studio: We’ll start by explaining what Salesforce Interaction Studio (now Marketing Cloud Personalization) is and how it leverages both online and offline customer data to...2024-10-1619 minTrailblazer TalkSalesforce Salary Secrets: Discover the Highest-Paying Roles in 2024Welcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are excited to explore the top 10 highest-paying Salesforce jobs in 2024. Whether you're considering a career switch or looking to advance within the Salesforce ecosystem, this episode is packed with valuable insights to help you maximize your earning potential.
Here’s what we will cover:
Overview of Salesforce’s Dominance: We’ll start by discussing why Salesforce continues to lead the CRM market with a 24% share and how this dominance creates abundant career opportunities.Top-Paying Roles: From Functional Consultants and Marketing Cloud Consultants to Technical...2024-10-1236 minTrailblazer TalkTracking Changes in Salesforce: Field History vs. Setup Audit TrailWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are diving into a crucial topic for all Salesforce admins: monitoring changes in your Salesforce org. Inspired by Mariel Domingo’s insightful article, we break down the differences between Field History Tracking and the Setup Audit Trail, helping you choose the right tool for your needs.
Here’s what we will cover:
Understanding Field History Tracking: We’ll explain how Field History Tracking lets you monitor changes to specific fields on individual records. Learn how this tool helps you keep track of important data point...2024-10-1113 minTrailblazer TalkRevolutionizing Service Cloud: Top 5 Announcements from Dreamforce ’24Welcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are thrilled to unpack the top 5 Service Cloud announcements unveiled at Dreamforce ’24. Salesforce continues to push the boundaries of AI integration, and today we'll explore how these new innovations are set to transform customer service and support.
Here’s what we will cover:
Agentforce Service Agent: We’ll dive into Salesforce’s latest innovation, Agentforce Service Agent, an AI-powered, autonomous agent designed to handle and resolve customer cases across multiple channels 24/7. Learn how these intelligent agents enhance customer interactions by providing personalized and efficient su...2024-10-1028 minTrailblazer TalkLightning Record Picker in Salesforce: Your Ultimate GuideWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are thrilled to dive into the Lightning Record Picker component in Salesforce. Whether you're a seasoned Salesforce developer or an admin looking to enhance your app's user experience, this episode is packed with everything you need to know about this powerful tool.
Here’s what we will cover:
What is Lightning Record Picker? We’ll start by explaining what the Lightning Record Picker is and how it simplifies the process of searching and selecting records from Salesforce objects like Accounts, Contacts, Leads, and more. Le...2024-10-0922 minTrailblazer TalkSalesforce Flow: Developer vs. Admin – Who Does What?Welcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are diving into the world of Salesforce Flow, exploring the distinct roles and responsibilities of developers versus admins. Inspired by Andrew Cook’s insightful article, we break down how Flow Builder and Apex coding complement each other and how both roles contribute to optimizing your Salesforce environment.
Here’s what we will cover:
Understanding Salesforce Flow: We’ll start by explaining what Salesforce Flow is and how it automates tasks like sending emails, creating records, and updating data. Learn how Flow Builder makes automation...2024-10-0922 minTrailblazer TalkSalesforce AI Trends 2024: What You Need to Know for CRM SuccessWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are diving into Salesforce’s groundbreaking “Trends in AI for CRM” report. Whether you're a Salesforce professional or simply interested in how AI is transforming customer relationship management, this episode is packed with valuable insights.
Here’s what we will cover:
Employees Going Rogue with AI: We’ll discuss how many employees are using AI tools without official policies, leading to potential security and ethical issues. Learn why it’s crucial for organizations to establish clear AI guidelines.Massive Expectations from AI: Discover Salesforce’s pro...2024-10-0922 minTrailblazer TalkTop 10 Highest Paying Salesforce Jobs in 2024Welcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are excited to dive into the top 10 highest-paying Salesforce jobs in 2024. Whether you're looking to advance your career or explore new opportunities within the Salesforce ecosystem, this episode is packed with valuable insights.
Here’s what we will cover:
Overview of Lucrative Roles: We’ll introduce you to the top-paying Salesforce jobs, from Functional Consultants to DevOps Engineers, and explain what makes each role so valuable.Salary Insights: Learn about the average salaries for intermediate, senior, and director-level positions, and understand what you can expe...2024-10-0835 minTrailblazer TalkMaster AI with Salesforce: Free Certifications and Premium TrainingWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are excited to share Salesforce's latest offer: free AI certifications and training courses for 2025.
Here’s what we will cover:
Salesforce’s Big AI Move: We’ll discuss Salesforce’s new Agentforce platform announced at Dreamforce and how it’s boosting their AI efforts.Free Premium Courses: Learn about the free instructor-led courses and virtual workshops starting in November 2024. We’ll explain how you can build your first Agent, use Copilot, and more.AI Certifications: We’ll guide you through the free AI Associate and AI S...2024-10-0720 minTrailblazer TalkEnhancing Accessibility in Salesforce Experience CloudWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are diving into the important topic of accessibility in Salesforce Experience Cloud. Inspired by Jennifer Olson's insightful article, we explore how to make your Experience Cloud sites accessible to everyone, regardless of their abilities.
Here’s what we will cover:
Understanding Accessibility Needs: We share personal stories about color blindness and discuss why designing for all abilities is essential.Using Built-In Features: Learn how to use Experience Cloud’s declarative tools like adding Alt Text to images and structuring headings to improve accessibility without...2024-10-0618 minTrailblazer TalkUnlocking Salesforce Success: Best Practices for Secure IntegrationsWelcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are diving into how you can keep your Salesforce integrations secure and running smoothly.
Here’s what we will cover:
Audit All Active Integrations: We’ll show you how to take a complete inventory of all your integrations, so you know exactly what’s connected and why.Review Permissions: We’ll discuss how to make sure each integration only has access to the data it really needs, keeping your information safe.Validate Integrations: We’ll explain how to check how your integrations are working by loo...2024-10-0516 min
HoriZone RoundtableEthan Faulkner's Moving Up!Bob and Matt welcome new Youngstown State head coach Ethan Faulkner (@CoachFaulkner1) to the podcast. They talk about his promotion, his time as both a player and assistant at NKU, working with his twin brother, Evan, and much more!2024-08-0433 min
Caleb Podcast018: Exploring Trail Tales and Triumphs: An Appalachian Odyssey with Nature's Majesty and Mayhem. With Ethan SchutterSend us a textEmbark on a captivating escapade as we whisk you through the dense forests of the Appalachian Trail with Ethan, whose stories from the woods are as lush as the forest itself. Strap on your boots for a trek down memory lane with my own Appalachian Trail odyssey, a 5-month, 2,193-mile dance with nature's raw beauty and fury. From the highs of Clingmans Dome to the lows of 'Virginia blues,' our tales are a hiker's mosaic of grit, laughter, and the unexpected camaraderie found within the wilderness.As the trail unfurls...2024-05-2253 min