Shows
Profit First for Real Estate InvestorsThe Psychology Behind Smart Investing with Etinosa AgbonlahorIn this episode of the Profit First for REI Podcast, I’m joined by Etinosa Agbonlahor—a real estate investor, behavioral economist, and the host of the Her First House podcast. Etinosa brings a unique blend of corporate financial insight and personal real estate experience to the table. From working in publishing and banking across continents to designing large-scale financial behavior interventions, her journey is anything but ordinary.We dive into the psychology of money, why most people don’t follow good financial advice, and how to design systems that actually help people...
2025-11-1128 min
The Law Firm Owners Podcast142 - Pricing effort, not outcomes, in an AI worldToday I have one switched-on lady with me, Etiosa AgbonlahorEtinosa is a behavioural economist and CEO of Decision Alpha, a behavioural pricing firm that helps businesses, including law firms, improve pricing for growth, traction, and stronger perceived value.Etinosa is passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for global financial institutions and venture-backed startups.Her work has been featured in MarketWatch, Morningstar, and other leading platforms, hi...
2025-11-1132 min
Grow A Small Business PodcastQFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Ro...
2025-11-0618 min
Her First HouseSurviving the Killing Fields | Sara Im“Don’t give up hope—eventually, you will reach your goal.” In this powerful episode, author and speaker Sara Im shares how she survived four years in a Khmer Rouge labor camp, escaped, and rebuilt her life in America. We talk about what home means when everything is stripped away, how faith and sisterhood saved her life, and the long journey to healing, entrepreneurship, and homeownership.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.S...
2025-11-0639 min
Women Choosing GrowthEtinosa Agbonlahor | Stop Undercharging and Price Like You Mean it!In this powerful episode of Women Choosing Growth, Tina sits down with Etinosa Agbonlahor, behavioral pricing strategist and CEO of Decision Alpha, to unpack the real psychology behind pricing your offers like a pro.If you’ve ever second-guessed your rates, struggled to explain your value, or felt guilty for charging more, this conversation will shift everything. Etinosa explains why pricing isn’t about numbers—it’s about behavior, trust, and belief. You’ll learn how to build a pricing strategy that not only converts but also feels aligned with your worth and the transformation you deliver.Get r...
2025-11-0334 min
The Next 100 Days Podcast#498 - Etinosa Agbonlahor - PricingEtinosa said she doesn't have a nickname, but we felt she is the Pricing Maven! Get ready for some deep pricing insights on this week's episode of The Next 100 Days Podcast.Summary of PodcastPricing psychology discussionEtinosa, an expert in pricing and behavioural economics, discusses her approach to helping companies optimise their pricing strategies. She explains the "decision-offer pricing framework" which involves mapping monetisation zones, conducting pricing research, framing the pricing, and continuously testing and adjusting. Etinosa emphasises the importance of understanding customer psychology and value perceptions when setting prices....
2025-10-2449 min
Her First HouseThe Math Matters | Kristen Gibbons“You have to make the numbers work for the life you want” In this episode, Kristen Gibbons (K.G) shares how she inherited her love for real estate from her father, bought her first home at auction, and now uses a mix of long-term, mid-term, and short-term rentals to fund a work-optional lifestyle.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.CreditsHost – Etinosa AgbonlahorProd...
2025-10-2349 min
Her First House$5 Billion Tax-free | Larissa GreeneIn 2021, Pro Publica reported that Peter Thiel had quietly spun his Roth IRA worth less than $2,000 in 1999 into a $5 billion windfall -- tax free. In this episode, Certified IRA Services Professional, Larissa Greene breaks down how everyday investors can use IRAs and other tax-advantaged accounts as a powerful tool for wealth-building. If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First Hous...
2025-10-0939 min
Her First HouseWithout a Silver Spoon | Devoski Boyd“If the plan doesn’t work, change the method, not the mission.” Devoski Boyd went from pressure-washing driveways to landing contracts with the Department of Defense. In this episode, we talk about grit, lessons from a great-grandfather who broke barriers, and doing the work to build a business, a life, that you're proud of. If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through H...
2025-09-2546 min
Her First HouseYour Life is Your Fault | Pete Fortunato“Your life is your fault.” Pete Fortunato has spent nearly 60 years making real estate magic—turning conversations into contracts and problems into property. In this episode, the legendary investor breaks down how he bought his first triplex with less than $2,000 and a promise—and how that first creative deal shaped a lifetime of wealth-building. If you’ve ever wanted to do real estate your way, this one’s a masterclass.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto...
2025-09-1152 min
Her First HouseBuilding Without Burning Out“Getting injected in Mexico was not on my bucket list at all.” In this final solo episode of summer 2025, Etinosa shares a personal update—what she’s been up to in real estate, what it was like launching a new business, and why this season taught her to build from a place of rest.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through He...
2025-08-2819 min
Afford AnythingHow to Talk to Your Parents About Money, with Behavioral Economist Etinosa Agbonlahor#636: Behavioral economist Etinosa Agbonlahor joins us to discuss "money scripts" — the unconscious beliefs we inherit or develop about finances.
Agbonlahor, CEO of Decision Alpha and former Director of Behavioral Science Research at Fidelity Investments, is the author of "How to Talk to Your Parents About Money."
She studied financial management at Cornell University and explains how these hidden biases create problems when we try to discuss finances with family members.
You might assume everyone thinks saving money makes sense, while your parents operate under completely different beliefs. These conflicting scripts can derail conversations befo...
2025-08-221h 00
Forged In FireEpisode 44: The Art of Adding Value — Building Mountains of Success One Grain at a Time with Etinosa AgbonlahorPricing your products or services is perhaps one of the most emotionally charged decisions entrepreneurs face. In this deeply insightful conversation with Etiosa, CEO of Decision Alpha, we uncover the psychological underpinnings of pricing strategy and how behavioral economics can transform business monetization.When asked what emotions come up around pricing, business owners typically respond with words like "dread," "anxiety," and "fear." Most admit they're "guesstimating" or "undercharging." This widespread uncertainty highlights the critical need for a science-based approach to pricing. Etiosa's firm helps businesses not only determine optimal price points but also craft compelling narratives that...
2025-08-1837 minHer First HouseDo You Have the Right Mindset?“Investing isn’t about getting your money back—it’s about making your money work for you.” In this solo summer episode, Etinosa breaks down what it really means to have the mindset of an investor—why investing is not about ‘getting your money back,’ how to think long-term, and the power of resilience, giving, and personal growth on your real estate journey.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.Sponsor...
2025-08-1424 minHer First HouseMoney, Time, Skills“If you’re worried about looking stupid, you’re never going to ask the right questions.” Getting started in real estate? This solo summer episode breaks down what you actually need—money, time, skills—and how to move forward even if you don’t have all three.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First House.ConnectCont...
2025-07-3127 min
Her First HouseNo One’s Coming to Save You | Joao Macavilca“It's one thing to invest in person A, but why not invest in yourself?” Joao Macavilca went from pharmacy aisles to flipping 70+ homes—armed with nothing but grit, a Home Depot manual, and a vision for something more. Today, he’s a licensed contractor with nearly 100 units and a 54-unit apartment under his belt. We talk real risk, creative deals, and why no one is coming to save you.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the...
2025-07-1729 min
Built For ValueHow Pricing Psychology Builds Real Value — with Etinosa AgbonlahorWhat does your price really say about your product? In this episode, behavioral economist and pricing expert Etinosa Agbonlahor (Founder of Decision Alpha) joins James to unpack the science behind how people perceive value—and what most businesses get wrong about pricing.Together they explore:Why pricing signals trust, quality, and perceived valueThe psychology behind $9.99 vs $10—and how it changes buyer behaviorWhen startups should actually start thinking about monetizationFreemium traps, tiered pricing strategy, and pricing for services vs productsHow small businesses underestimate hidden cost...
2025-07-0751 min
Her First HouseHow to Avoid Getting Conned in Real Estate | Mary Hart & Patty Bane"If someone makes you feel stupid for asking questions, don’t work with them." What makes a deal safe, smart, and successful? Attorney and lender Mary Hart joins forces with licensed contractor Patty Bane to talk legacy, lending, and why asking questions is the key to confident investing.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First House.Co...
2025-07-0334 min
Her First HouseBecoming Crazy Good | Deirdre Van Nest“Getting good at storytelling is a critical skill in real estate.” Master speaker and real estate investor Deirdre Van Nest shares why your story is just as critical as your spreadsheet. We talk long-term investing, staying power, and how to win deals—and hearts—with better communication.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First House.Connect
2025-06-1947 min
Money Isn’t Scary - Money Mindset, Money Anxiety, Intentional Spending, Saving Money, Money ManagementHow To Talk to Your Parents About Money with Etinosa AgbonlahorThis week, I'm sharing my conversation with Behavioral Economics and Author, Etinosa Agbonlahor.
Etinosa is the author of the book “How to Talk to Your Parents About Money”, a guide to having important financial conversations. Passionate about helping people improve their financial wellbeing, Etinosa works with organizations to understand the psychology behind financial decisions and uses this knowledge to achieve better results for clients and businesses.
Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives financial outcomes.
In our conversation, Etinosa and I talk...
2025-06-1141 min
CALLING HOME with Whitney Goodman, LMFTHow to Talk to Your Parents About Money with Etinosa AgbonlahorWhitney speaks with Etinosa Agbonlahor about navigating difficult financial conversations with parents. They discuss strategies for approaching retirement planning, setting financial boundaries with financially irresponsible parents, and handling the emotional complexity of money conversations that often involve mortality and family dynamics.
Have a question for Whitney? Call in and leave a voicemail for the show at 866-225-5466
Connect with Etinosa
Book: "How to Talk to Your Parents About Money: A Short Practical Guide: Conversations That Build Peace, Confidence, and Financial Security” (available on Amazon)
Website: https://etinosaa.com/
Po...
2025-06-1032 min
Money Talk With TiffHow to Talk to Your Parents About Money | Ep. 379In this episode, Tiffany Grant sits down with Etinosa Agbonlahor, author of How to Talk to Your Parents About Money, for an honest and insightful conversation about navigating financial discussions with your parents. Etinosa shares actionable strategies for kick-starting these sometimes-tough conversations, understanding your own money “scripts,” and building an ongoing dialogue about finances with family.Key Topics CoveredWhy Talking to Parents About Money Is Hard:Tiffany and Etinosa discuss the emotional weight and complexity behind money talks with family.Preparing for the Conversation:Etinosa emphasizes the importance of self-reflection—knowing your own financ...
2025-06-0512 min
Her First HouseNo More Long-Term Tenants | Sharon Smith“The only way I could survive was to let go of the anger, the hate, the hurt—and heal.” Sharon Smith’s real estate journey began in crisis—but led to a powerful comeback. She shares on building a wholesaling business out of a devastating situation, launching a software platform for real estate investors, finding purpose in helping others do the same-- and why she no longer believes in having long-term tenants. If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great...
2025-06-0546 min
Her First HouseLegacy Over Leverage | Jeff Watson“Do something once and get paid forever.” Attorney, Jeff Watson discusses his new book Boaz on Business, and shares the mindset behind long-term wealth, the legal tools every investor should know, and why legacy isn’t just money—it’s wisdom. From courtroom wins to Capitol Hill, Jeff brings 30+ years of strategic thinking to your investing journey.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Et...
2025-05-2252 min
Caring in AmericaEp 89, A Conversation with Etinosa Agbonlahor and Smarter Financial Decisions, Caring in AmericaLearn about making smarter financial decisionsLearn about a Behavioral EconomistLearn about the Psychology of money decisionsLearn about money decisions based on bias and beliefsLearn about allocating money based on its planned useLearn about buying a car and the psychology behind itLearn why car ads talk about the monthly cost vs the overall priceLearn about her book and the inspirations of moneyLearn about conversations with Adult Children and moneyLearn about approximately $73 Trillion that...
2025-05-2125 min
Her First HouseThe Life and Logic of Our Cities | Byron Nicholas"Everything around us is by design." Urban planner and real estate investor Byron Nicholas joins the show to explore how zoning, land use, and long-term planning shape property values, neighborhood dynamics, and investing strategy. If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First House.ConnectConnect with Byron NicholasContact Etinosa on Instagram or...
2025-05-0844 min
Her First HouseThe House That Resilience Built | Wendy Coles“If I made it through that, I can make it through this.” From teen mom to real estate investor, Wendy Cole's story is one of grit, grace, and transformation. In this episode, she opens up about rebuilding her life after early struggles, building a successful buy-and-hold portfolio, and why giving often gives more to the giver.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with E...
2025-04-2449 min
Her First HouseConnecting Deals, Building Empires | Stephen Keighery"If I had stopped then, I would have missed so many opportunities." In this wisdom-packed episode, Stephen Keighery unpacks his lessons from scaling a two-sided marketplace, the power of strong partnerships, real estate in Australia, and how a go-giver mindset fuels success.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First House.ConnectConnect with Ste...
2025-04-1041 min
Her First HouseWorking Hard, Feeling Broke | David Richter"Financial clarity is the foundation of a profitable business." Join us as David Richter, CEO of Simple CFO Solutions, breaks down how real estate investors can stop feeling broke and start keeping more of their money. If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.Resources MentionedSimplecfo.com/giftSponsorsFireplace - Access Office Hours with Etinosa through Her First House....
2025-03-2754 min
The Clever Girls Know Podcast With Bola Sokunbi363: How to Talk to Your Parents About Money - Navigating Difficult Conversations With Etinosa AgbonlahorOn this podcast episode, Etinosa Agbonlahor shares key tips on how to talk to parents about money. Etinosa is the author of the book, "How to Talk to Your Parents About Money" a guide to having important financial conversations and she is passionate about helping people improve their financial well-being. She works with organizations to understand the psychology behind financial decisions and uses this knowledge to achieve better results for clients and businesses. Having lived and worked across the USA, Australia, Africa, and the UK, Etinosa combines academic research with real-world industry solutions. ...
2025-03-2538 min
Her First HouseThe 4-Hour Real Estate Business | Micah Carpenter"You're not sure if it's going to work, but that's part of this game. It's part of building wealth and leading by faith." Join us as Micah Carpenter shares how he scaled his fix-and-flip business to run without him, allowing him to travel the world while still growing his wealth. If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace – Access Office Hours with Etinosa through Her First...
2025-03-1342 min
Her First HouseFrom Flipper to Millionaire | Martine Richardson"Keep properties, let them pay you forever, and build true financial freedom." Martine Richardson has a bold message to flippers: Stop only flipping and start holding! In this episode, Martine shares how she used other people's money to transform her real estate journey and achieve financial freedom. She explains why holding properties is the key to long-term wealth, how to structure deals to maximize profits, and why wholesaling or flipping will keep you hustling forever.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows...
2025-02-2749 min
Her First HouseRelationships Are the Key | Junior Martin"Social media is not your diary; it's your business card." Discover how Junior Martin built a 27-property portfolio in just three years, using private lenders and a strategic buy-and-hold approach. Junior shares his journey from wholesaling to owning rentals, the key to building lender relationships through marketability and trust, and why affordable housing is a smart investment.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace - Access...
2025-02-1339 min
Her First HouseJust Show Up | Jackie Arrondo"With enough focus and consistency, anything is possible." U.S. Army veteran, paratrooper, and fitness coach, Jackie shares how discipline and grit have shaped her path from military service to managing properties, investing in mobile home parks, and balancing multiple ventures. In this episode, Jackie breaks down her real estate strategies, including house hacking, forced appreciation, and building a strong mindset to tackle challenges. Tune in to learn how she proves that no goal is too big when you’re willing to show up and figure it out.If you liked this episode, please su...
2025-01-3054 min
Her First HouseStop Leaving Money on the Table: Tax Tips for Real Estate | Natalie Kolodij"Don’t overcomplicate protecting assets you don’t have yet. Focus on building, and let your strategies evolve as your portfolio grows."Navigating real estate taxes can feel overwhelming, but it doesn’t have to be. In this episode, Natalie Kolodij, an IRS-enrolled agent and seasoned real estate investor, shares a decade’s worth of expertise on smart tax strategies, avoiding common mistakes, and building a solid team for your investing journey. Tune in to learn how to maximize tax benefits and grow with confidence!If you liked this episode, please subscribe and share it with...
2025-01-1656 min
Her First HouseThe Hidden Risks of Creative Deals | Courtney Fricke"Real estate deals aren’t found; they’re created." Starting the new year off with a bang, join me for a great conversation with Courtney Fricke about the art of creative financing in real estate. We dive into navigating the risks of unconventional deals, how to turn any opportunity into a winning one, and building a portfolio that stands the test of time. Whether you're a seasoned investor or just starting, this episode is packed with insights you can't afford to miss.If you liked this episode, please subscribe and shar...
2025-01-0247 min
Her First HouseThe Other Side of Fear | Kareem Robinson"The life you want is on the other side of fear."From overcoming a 7-month drought between deals to building a thriving rent-to-own portfolio and wholesaling business, Kareem Robinson’s journey is a masterclass in resilience and focus. Listen in as Kareem shares the hard-won lessons and strategies that transformed his life—and could transform yours too.If you liked this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests onto the show.SponsorsFireplace - Ac...
2024-12-1946 min
Her First HouseLiving with Purpose: From Freedom to Fulfillment | Augie Byllott"When you grip what you've got so tightly, you can't receive more. Yet when you give freely, your hands are always open to receive."What does it mean to build a legacy that lasts beyond financial freedom? In this episode, Augie Byllott shares how generosity and giving back—like through his life-changing work with Chair the Love—can transform lives. Tune in for powerful insights on creating impact, living with purpose, and building a meaningful legacy.If you found value in this episode, please subscribe and share it with others. Your support helps our podc...
2024-12-0549 min
Her First HouseBuying a House as a Freelancer or Entrepreneur: Here's How | Jazmyne Butler Boothe"Peace is priceless." Curious about how to invest in real estate while working for yourself? In this episode, I chat with Jazmyne Butler Boothe, a realtor and investor from Atlanta who built a successful real estate business on 1099 income. We dig into house hacking, how to qualify for a mortgage without a traditional job, and why peace is more important than the number of properties you own.If you found value in this episode, please subscribe and share it with others. Your support helps our podcast community grow and allows me to bring more great guests...
2024-11-2148 min
Her First HouseGrowth Requires Letting Go | Alexia Hoffman"Growth requires you letting go of something you have now to move towards something bigger. And sometimes that feels like failure, but truly, it's not."Join me for an inspiring conversation with Alexia Hoffman, a real estate broker, investor, and founder of the Mom Boss Central podcast. Alexia opens up about her journey from earning her real estate license at 19 to managing a portfolio of over 60 tenants and expanding into commercial properties—all while raising three young children, including a set of twins!We dive into the challenges of balancing motherhood with business ownership, how...
2024-11-0752 min
Her First HouseNot All Who Wander are Lost | Lola Rephann"You wander around in the desert for forty years, and then you figure it out." International DJ, Master Yogi, Hapkido Black Belt, and all around multi-faceted genius (and my yoga instructor) Lola Rephann joins me in a conversation about building an unconventional life you love. We also talk about Lola's inspiration to build a retreat center in Costa Rica and the lessons she's learned from investing in real estate internationally. Please subscribe and share this episode if you liked or learned something from it. It helps our podcast community grow and helps me bring more great...
2024-10-241h 01
Her First HouseFailure Has Never Been an Option | Dee Hammond"It's not a failure if you take the lessons that you should learn from the situation." Join me for a profound conversation with Dee Hammond about her real estate journey —from buying her first house at 23 to selling her parents their first house. We dive into her mission to bring real estate investing to the inner cities, and why, for Dee, failure has always been a stepping stone rather than a setback!Please subscribe and share this episode if you liked or learned something from it. It helps our podcast community grow and helps me bring mo...
2024-10-101h 04
Her First HouseHow to Survive Hard Days in Real Estate | Kassy and Matt Slaughter"Sometimes the right thing is not the easy thing." Social media and "gurus" might make real estate investing look like a quick way to get rich. But the truth is, everyone faces tough days on their real estate journey. The amazing Kassy and Matt Slaughter join me to talk about getting through those hard days, share some laughs about our struggles, and discuss their passion for improving housing in their community. If you’ve been feeling like you’re the only one having a tough time while everyone else seems to be succeeding, this episode is for you!
2024-09-261h 03
Her First House130 Properties and the 10x Mindset | Lori Eubanks"Buying 10 properties can take about the same time as buying one." Imagine doubling your real estate holdings in a single deal. Lori Eubanks joins me in this fun, inspiring chat about how she went from a struggling single mom with 4 kids to building a real estate empire by buying entire property portfolios. If you've been stuck on a slow path, this episode is the push you need to grow your real estate and start thinking big!Please subscribe and share this episode if you liked or learned something from it. It helps our podcast community grow...
2024-09-121h 04
Her First HouseThe Silent Killer of SuccessHave you ever felt like you're constantly chasing the next big thing, only to find yourself stuck and unproductive? Tired of chasing every new trend in real estate? Been wanting to get into real estate investing for years, yet all you have to show for your efforts are a couple of receipts from courses by "gurus" but no concrete progress? This episode is for you! Learn how to avoid shiny object syndrome and stay focused on what really matters.Please subscribe and share this episode if you liked or learned something from it. It helps our...
2024-08-2929 min
Her First HouseReal Estate Millionaires Recommend These Books"If all you do is read and like the content without taking action, it's all for nothing." Ready to elevate your real estate investing? In this special summer episode, we cover essential books every investor HAS to read. Discover key insights and strategies from the best in the business. Don't miss out – these reads could be the breakthrough you've been waiting for! Tune in now!Please subscribe and share this episode if you liked or learned something from it. Rating us 5 Stars helps our podcast community grow and helps me bring more great guests on the sh...
2024-08-1531 min
Her First HouseNetworking Tips for Real Estate NewbiesIn this special summer episode, we're diving into the power of networking in real estate investing. Discover how building the right connections can supercharge your investment strategy. I'll break down essential tips to maximize your networking potential and introduce you to must-attend conferences where you can meet industry leaders and interesting real estate investors, from newbies to seasoned experts. Your next big opportunity could be just one conversation away!Please subscribe and share this episode if you liked or learned something from it. It helps our podcast community grow and helps me bring more great guests...
2024-08-0140 min
Her First HouseGirl! Ask for More | Christina Stevens"Trading time for money is not the answer." Christina Stevens went from an executive corporate role to working full-time in real estate. In our conversation we talk about the importance of mindset, one-legged tables, why women don't always ask for more, and Christina's dreams of showing queer women how to build generational wealth.Please subscribe and share this episode if you liked or learned something from it. It helps our podcast community grow and helps me bring more great guests on the show.SponsorsFireplace - Access private calls with Etinosa...
2024-07-181h 00
Her First HouseHelpers Not Hagglers: Saving Lives Through Real Estate | Adam Johnson"At the end of the day, I can be proud of what I do and what my team does." Meet Adam Johnson, one of my favorite people in real estate. In this transformational episode, we explore Adam's journey from losing everything in one year, to building a thriving real estate business. Adam is a master storyteller, and we go through multiple interesting deals, exploring the lessons Adam learned from each deal including his unique approach to goal-setting, his focus on helping people, his advice for building empathy, and ultimately, how to adopt a "helper, not a haggler" mindset.
2024-07-041h 06
Her First HouseThe Reno Rookie's Guide to DIY Home Renovations | Greg & Sabrina Hipps“It usually starts with a glass of wine.” From never having used a screwdriver to owning four tile saws, my friends Greg and Sabrina have transformed themselves into DIY home renovation experts. In this hilarious episode, they chat about tackling big home projects head-on, buying houses with VA loans, bidets, budgets, and building massive equity by renovating their homes themselves. Plus, they share their top tips for anyone looking to fix up their homes. Bonus: Check out my Instagram (@realestatewitheti) for some incredible "before" and "after" shots of Greg and Sabrina’s projects!SponsorsFirepl...
2024-06-2055 min
Her First HouseI Started at Age 70: Financial Freedom in 4.5 Years | Chuck Glover"I was tuned in to the most popular radio station on earth, WIIFM." Chuck Glover started investing in real estate at age 70, after going from being an educator to stacking shelves at a big box store. In less than 5 years, his mindset, generosity, and hard work helped him turn his situation around. In this conversation, Chuck and I talk about the insidiousness of excuses, his formula for massive achievement, wrap lending, and the mindset that changed his life.SponsorsFireplace - Personalized help with your first house. Timestamps00:00...
2024-06-0656 min
Her First HouseRetiring My Husband Through Real Estate, 14,000 Hours Cold-Calling | Jennifer Steward"I've never seen a return on my investment from being submissive." Join me for a genuinely EPIC episode with Jennifer Steward, a real estate powerhouse who owns multiple businesses and has logged over 14,000 hours cold-calling. Our hilarious and inspiring conversation dives deep into the secrets of her success--including what high achieving women should look for in a partner! Discover how Jenn transitioned from a tough childhood to becoming a successful housewife and business owner, and even recently retiring her husband. We also discuss the traits of an exceptional cold-caller, why some people can shrug off rejection like pros, and what t...
2024-05-231h 03
Her First HouseMastering My Time. My First Year as a Wholesaler | Michelle Miralles"Fear and imposter syndrome are just part of the process." I'm really excited to share my incredible conversation with Michelle Miralles, a wholesaler who is accomplishing awesome things in VA. We talked about how Michelle is able to ace her responsibilities as a mom, a business owner and a wholesaler by valuing her time and managing it intentionally. We also talked about the way she built her courage and prepared her mind to start wholesaling, how she's developed a niche with the Spanish speaking community, and how to think creatively when setting up deals (both...
2024-05-0949 min
Her First House230 Units and a Decade-Long Friendship | Autumn Aho & Danae VanTimmerenAutumn, Danae and their husbands started AV Rental Company by buying and renovating a 15-plex while both women were pregnant, and two of them lived 6 hours away. Today they own more than 230 units and do over 30 flips each year. Join us for an amazing conversation about what it looks like to do real estate on a large scale, build systems that scale, uplift the landscape of affordable housing in their community, while balancing faith, family, and friendship.SponsorsFireplace - Access private calls with Etinosa, exclusive content, vetted trainings and discounts to Her First...
2024-04-2552 min
Her First HouseHer Rent Was $3! Building a Real Estate Portfolio in New York | Monica SoyemiNew York's singing agent and I sit down for a wide-ranging conversation about building a portfolio in New York, the tradeoffs of working with tenants in government assistance programs, and how to buy a house in New York if you're not a bajillionaire. We also discuss the mindset of saving, and how Monica travels around the world as a professional singer while also working in real estate.SponsorsFireplace - Access private calls with Etinosa, exclusive content, vetted trainings and discounts to Her First House Events. Timestamps0:00-From s...
2024-04-1151 min
Her First HouseFrom Living With 12 People to Becoming a Landlord | Loi WalshJoin Loi Walsh and me for a hilarious conversation about lessons learned in buying our first rental properties, finding our voices in real estate (#FindAWayToWin), and cultivating an owner's mindset. Loi is an awesome investor who used downpayment assistance to buy her first property, and through determination and creativity, has found a way to get the most out of her rentals, while managing across multiple states.SponsorsFireplace - Access private calls with Etinosa, exclusive content, vetted trainings and discounts to Her First House Events. Timestamps0:00-Living with 12 p...
2024-04-1149 min
Her First HouseThe Life Changing Magic of Thinking Big | Tony MorenoTony Moreno read Rich Dad Poor Dad in 2020 and bought his first investment property six months after that. Today he's building a 180-lot mobile home community. From his parents' immigrant dreams to building his own real estate empire, Tony shares insights on seizing opportunities, family legacy, and the power of thinking big.SponsorsFireplace - Access private calls with Etinosa, exclusive content, vetted trainings and discounts to Her First House Events. Timestamps00:00-Turning Nos to Yes10:01-Building a 180 Lot Mobile Home Community17:01-Finding financing an...
2024-03-281h 05
Her First HouseHow to Get Started in Real Estate Without Buying a House | Dr Candice DuncanDr Candice Duncan has built a portfolio of more than ten units, and mastered the art of control without traditional ownership. In this thrilling conversation, we dive deep into the secrets of breaking into real estate without breaking the bank, Candice's fearless approach to handling rejection, and side-splitting stories from her rollercoaster ride in building a successful rental arbitrage and corporate rental portfolio. Buckle up for an adventure – this episode is not to be missed!SponsorsFireplace - The community for Her First House Listeners. Join for access to calls with Etinosa, exclusive content, ve...
2024-03-1448 min
Her First House50 Years in Real Estate: Finding Freedom and Peace | Leon JohnsonI consider Leon Johnson to be a Charlie Munger or Warren Buffett of real estate. In this insight-packed conversation, you'll learn some of the lessons Leon has amassed in almost 50 years investing in real estate--and see why some of the best real estate investors around the nation look up to Leon as a mentor. Follow Etinosa: Real Estate Investor (@realestatewitheti)Resources Leon mentioned: Rent Spree: https://www.rentspree.com/Courtney Fricke's Course: https://linktr.ee/CourtneyfrickeDavid Tilney's Tenant Management Course: https://davidtilney.com/seminars/Freebies:G...
2024-02-2959 min
Her First HouseHow to Build 4 Tiny Houses From Scratch | Ali CrookAli Crook is an award winning REALTOR, founder and real estate investor in Atlanta, GA. In our power-packed conversation we:🛠️ Discover Ali's journey building tiny houses and converting shipping containers into entertainment centers.💸 Ali's wild financing journey navigating financing as a self-employed REALTOR.🚧 Lessons learned from over-investing in a flip.🍇 Ali’s love for Dahlonega – think wineries and hallmark spots!🔍 The value of due diligence, even in land deals.🌐 Growing your real estate network and making it work for youConnect With UsFind Ali Crook: https...
2024-02-2957 min
Her First HouseOlympics to Real Estate: How to Start Over and Ditch Excuses | Sunitha RaoJoin me in an inspiring episode with Sunitha Rao, former tennis pro and Olympian turned real estate dynamo. Highlights include: Sunitha's journey to financial freedom, the true essence of top-tier athleticism, Sunitha's invaluable insights on making tough decisions, and becoming a successful landlord. As well as a fresh perspective on starting over, identifying great deals, and Sunitha's personal take on purpose.Find Sunitha Rao: Suni (@suni_rao_) • InstagramFind Burton's Bungalow: The Burton Bungalow 🏠 (@burtonbungalow)InstagramFollow Etinosa: Real Estate Investor (@realestatewitheti)Resources mentioned: The Garden Within...
2024-02-1551 min
Her First HouseHow to Overcome Fear in Real Estate | Cristina MineoCristina Mineo is an incredible real estate investor and entrepreneur with experience owning long term rentals, short term rentals, flips and new builds. In our conversation we cover:0:00-Why being financially self-sufficient is important to Cris12:01-Cinderblocks, failed financing, and ADUs18:17-Faked it till I made it - how Cris handled her first home renovation23:19-How to conquer fear in real estate34:50-The value of doing hard things43:17-Building a good teamSponsorsFireplace - Access private calls with Etinosa, exclusive c...
2024-02-0150 minHer First HouseWelcome to HER FIRST HOUSELet's face it, real estate investing can be kind of intimidating! In this intro to HER FIRST HOUSE, Etinosa explores her vision for making real estate accessible to women and other people through the podcast and the Fireplace community. www.herfirsthouse.orgFollow Etinosa: @realestatewitheti on InstagramSponsorsJoin the Her First House Community for access to calls with Etinosa, exclusive content, vetted trainings and discounts to Her First House Events. www.herfirsthouse.orgCreditsEtinosa Agbonlahor - H...
2024-01-1905 min
That's Lit with Shazzie DeeFactors that impact your financial decisions with Behavioural Economist Etinosa AgbonlahorMy interview with Behavioural Economist Etinosa Agbonlahor! Etinosa explained what a behavioural economist does and where their work applies (hint, it's not just in finance!). Plus, we chatted about Etinosa's past experience working in the publishing industry in New York City and her love of books. Enjoy!That's Lit:YouTube: https://www.youtube.com/channel/UCmVDWHOCIG0OsAL_oG2pRUQPodcast: https://thatslitshow.buzzsprout.com Spotify: https://open.spotify.com/show/2Iged3wUhm31JK8w9kMSNbFacebook: https://www.facebook.com/thatslitradio/Instagram: https://instagram.com/thatslitshow?igshid=OGQ5ZDc2ODk2ZA==
2019-10-0419 min