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Evan Hoffman
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Roofer Growth Hacks
Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies. We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level! About: Evan Hoffman is t...
2025-01-24
38 min
Roofer Growth Hacks
Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies. We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level! About: Evan Hoffman is t...
2025-01-24
38 min
"World of DaaS"
Altana CEO Evan Smith - Supply Chains, China, and Globalization 2.0
Evan Smith is the co-founder and CEO of Altana, a global supply chain management platform. Altana is one of the newest freight tech unicorns out there– they recently raised $200mm in a Series C round that valued the company at over a billion dollars. In this episode, Evan and Auren discuss: Why "Globalization 2.0" is replacing free tradeHow Russia's economy defied sanctions expectationsThe hidden power of supply chain middlemenChina's transformation from cheap labor to tech leaderLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and...
2024-11-12
44 min
HVAC Success Secrets: Revealed
EP: 251 Thaddeus & Evan - Growth, Challenges, and Moving Forward
Send us a textAfter an incredible journey and 250+ episodes, we’re excited to share our final episode of "HVAC Revealed" with you all. Thaddeus and Evan reflect on the many experiences, tough conversations, and authentic discussions that defined our podcast.🚀 Key Takeaways for You:Confront Tough Conversations: Effective business and personal relationships are built on open communication. Address tough topics head-on and base your discussions on facts, not emotions.Progress Over Perfection: Inspired by Cody’s advice, sending your work when it's 80% complete can lead to greater progress than waiting for perfection. Remember, "done is...
2024-10-31
35 min
HVAC Success Secrets: Revealed
EP: 246 Cody Dampf w/ Innovative Air Pros - Leadership and Growth Strategies
Send us a textJoin us on the latest episode of the HVAC Revealed Podcast where hosts Evan and Thaddeus dive deep with Cody Dampf of Innovative Air Pros and Plumbing. This episode is packed with invaluable insights on leadership, team management, and aggressive growth strategies that have driven Cody’s success in the competitive HVAC market.In this episode, Cody shares:Leadership Wisdom:From managing a young, energetic team to setting people-oriented goals that prioritize family and personal fulfillment.Marketing & Growth:Leveraging innovative marketing strategies and community involvement to stand out in...
2024-10-30
43 min
HVAC Success Secrets: Revealed
EP: 247 Matt Michel w/ Service Nation - Building a Winning HVAC Business
Send us a textJust finished listening to an enlightening episode of "HVAC Revealed" featuring the industry legend, Matt Michel! Hosted by Thaddeus and Evan, this episode packed in so much value for contractors, marketers, and industry insiders alike. Here are some key takeaways:Marketing MasteryMessage, Medium, Timing: Matt Michel shared the crucial role of aligning the right message with the appropriate medium and timing. He also emphasized the importance of a marketing calendar to track effectiveness, channeling John Wanamaker's wisdom that half of the advertising doesn't work.
2024-10-30
44 min
HVAC Success Secrets: Revealed
EP: 248 Kelly Stephens w/ Clover - Aligning Head, Heart, and Gut
Send us a textJoin us on the latest episode of "HVAC Revealed" as we dive deep with Kelly Stephens, the incredible Director of Client Services at Clover and a certified life coach. Broadcasting live from the Service Expo 2024 in Orlando, this inspiring conversation with hosts Evan and Thaddeus is one you won’t want to miss!Key Takeaways:Aligning Head, Heart, and Gut: Kelly Stephens emphasizes the importance of synchronizing your head, heart, and gut to make impactful decisions. Understand your "why" to drive personal and professional success.Attitude of Gr...
2024-10-30
26 min
HVAC Success Secrets: Revealed
EP: 240 Luke Boyenger w/ Cruzumi - Building a Business That’s Built to Last
Send us a textOur latest episode of HVAC Revealed features an enlightening conversation with Luke Boyenger, the majority owner and CEO of Kruzumi. In this episode, Luke delves into the essential business fundamentals that can drive lasting success in the HVAC industry and beyond.Hosted by Thaddeus and Evan, this episode is packed with actionable advice and personal anecdotes that emphasize the importance of mastering the basics to achieve greater heights in business.3 Key Takeaways:Seek Help to Succeed: Luke underscores the value of asking for help, especially in areas where...
2024-10-12
34 min
HVAC Success Secrets: Revealed
EP: 231 Amanda Wilhelm w/ ProfitFill - Revolutionizing HVAC Marketing
Send us a text🎧 Exciting insights from the latest HVAC Revealed podcast episode featuring Amanda Wilhelm! 🔥In this episode, hosts Evan and Thaddeus dive deep into the importance of understanding your market and allocating your marketing budget effectively. Amanda shares her expertise on building trust with agencies and adapting strategies based on industry-specific factors.Key takeaways:• Know your market inside out. Understanding the age of appliances and homes in your area can significantly improve your marketing targeting and overall success.• Invest in your brand and SEO for long-term sustainability. While paid...
2024-08-04
41 min
HVAC Success Secrets: Revealed
EP: 225 Diane Gardner w/ Profit First - How To Maximize Profits In The HVAC Industry
Send us a textIn our latest episode of HVAC Success Secrets Revealed Thaddeus and Evan had the pleasure of hosting Diane Gardner, a bestselling author, Quilly award winner, and Profit First certified master. 🎉 Diane shared invaluable insights into maintaining profitability in the face of challenges such as high interest rates and fewer jobs. 🚀💼Key takeaways Spot Hidden Profit Leaks: Diane emphasized the importance of identifying and addressing hidden profit leaks to maintain a healthy bottom line.Adopt the Profit First Method: Implementing Profit First can transform your finan...
2024-06-24
46 min
HVAC Success Secrets: Revealed
EP: 214 Katy Waters w/ Dyess Air and Plumbing - Shaping HVAC Marketing Sucess
Send us a textIn our latest episode, Katy Waters, the marketing director at Dyess Air and Plumbing, joins Evan for an engaging conversation on HVAC marketing strategies, data analysis, and market trends. If you’re struggling with how to bring your marketing to the next level, this episode is for you.Here are 3 key takeaways:Data-Driven Decisions: Katy emphasizes the importance of leveraging data from platforms like ServiceTitan combined with market share analysis to tailor strategies for different markets, even within close geographical proximity.Marketing Channels: Discover th...
2024-04-29
13 min
HVAC Success Secrets: Revealed
EP: 201 Brian McDermott w/ Prostar Plumbing and Heating - Crafting Exceptional HVAC Experiences
Send us a textIn our latest episode, Evan sat down with Brian McDermott, the mastermind behind Prostar Plumbing and Heating, to uncover the success secrets of the HVAC industry. Get ready to transform your business with insights that go beyond the conventional! Key Takeaways Providing Options: It's not about pushing a sale; it's about presenting solutions. Customers trust you more when they have choices, leading to better outcomes for everyone involved. Honest Solutions: Quality, reliability, and satisfaction are crucial. Ditch the "fixed, right or it's free" mantra and focus on tan...
2024-04-01
52 min
HVAC Success Secrets: Revealed
EP: 197 Christopher Lollini w/ Reputation Igniter - Ignite Your Reputation In The Trades
Send us a textIn this episode of HVAC Success Secrets: Revealed, Evan and Thaddeus delve into the invaluable impact of customer reviews and employee engagement with marketing guru Christopher Lollini of Reputation Igniter. Packed with practical advice and innovative strategies, this episode is a treasure trove for any HVAC business looking to soar.Key Takeaways:Embrace Customer Reviews: Discover the power of reviews and learn to maintain a stellar online reputation. Aim for a solid average rating and respond to feedback, creating more pre-sold customers and better profit margins.Cultivate...
2024-03-11
58 min
HVAC Success Secrets: Revealed
EP: 192 Jim Sloan & George Eliadis w/ TR Miller & Pro Book - Pioneering Data-Driven HVAC Operations
Send us a textThe latest episode of HVAC Success Secrets: Revealed is a treasure trove of insights! Evan and Thaddeus sat down with industry titans Jim Sloan and George Eliadis to discuss the transformative power of technology in HVAC dispatching and service.Discover how George Eliadis' game-changing Pro Book software merges data and tech for unmatched efficiency.Jim Sloan shares his phenomenal journey of scaling TR Miller Heating, Cooling & Plumbing from $2M to an impressive $25M.Learn from the masters about optimizing technician routes, AI integration, and building value to skyrocket Google reviews and customer...
2024-02-13
56 min
HVAC Success Secrets: Revealed
EP: 189 Dominic Rubino w/ Profit Tool Belt - Uncovering The Tools To Succeed In The Trades
Send us a textOur latest episode was nothing short of enlightening! We had Dominic Rubino, the brains and energy behind Profit Tool Belt and 10xBLT, where he's been coaching contractors to soar in their businesses. Plus, he's the voice you've heard on the Profit Tool Belt Podcast. With Evan running the show solo, the depth of conversation and practical business advice shared were outstanding.Key Takeaways:Revenue Responsibility Per Hour: Understanding how to calculate and optimize your revenue per hour is crucial. It shifts your mindset from hourly rates to...
2024-01-31
55 min
Undomesticate
010 | The Hoffman Process: How Forgiving Your Parents Will Set You Free w/ Evan Meyer
In this solo episode, I share about my recent experience at the Hoffman Process, a 10-day Vipassana meditation retreat, and the key lessons I learned after being targeted online by an internet troll.If you're new here, you may want to check out some of my interview episodes before listening to this solo deep-dive.Join our 4-month men's program ELEMENTAL.www.thirteenpines.com/elementalIf you're enjoying this podcast, don't forget to SUBSCRIBE and leave a review!
2024-01-09
1h 10
Undomesticate
010 | The Hoffman Process: How Forgiving Your Parents Will Set You Free w/ Evan Meyer
In this solo episode, I share about my recent experience at the Hoffman Process, a 10-day Vipassana meditation retreat, and the key lessons I learned after being targeted online by an internet troll.If you're new here, you may want to check out some of my interview episodes before listening to this solo deep-dive.Join our 4-month men's program ELEMENTAL.www.thirteenpines.com/elementalIf you're enjoying this podcast, don't forget to SUBSCRIBE and leave a review!
2024-01-09
1h 10
HVAC Success Secrets: Revealed
EP: 182 Laura Kelly w/ Clover - 4 Growth Hacks To Help You Explode in 2024
Send us a textWe had Laura Kelly on the show! Laura co-founded Clover, a consulting company located in Phoenix, AZ.In this must-listen episode, Evan and Thaddeus tap into Laura's vast experience of driving growth across numerous businesses. With Laura's track record of aiding over 375 members in her coaching group to achieve a whopping average growth of 30% last year, this episode delivers a treasure trove of actionable strategies.Key takeaways from our conversation with Laura:Cultivate a Winning Culture: Understand how a positive work environment...
2024-01-03
1h 09
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Partnership & Leadership Success Secrets: Revealed with Evan Hoffman & Thad Tondu [Part 2]
On this episode, we continue our candid talk about business, social media, life in the trades. In this episode of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound are back for part 2 with Evan Hoffman and Thad Tondu, Founders of On Purpose Media and Hosts of HVAC Success Secrets: Revealed. These guys are true supporters of women in the trades and the future growth of the trades industry. Evan and Thad are some of the most entertaining and inspiring people to talk business and life with, so you’re certainly in...
2023-12-20
45 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Partnership & Leadership Success Secrets: Revealed with Evan Hoffman & Thad Tondu [Part 1]
Let’s get one thing straight about this show. It’s not about KPIs. It’s about navigating and solving the real life issues we face as business owners and team leaders. Ready for some real talk today? Let’s dive right in. In this episode of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound welcome Evan Hoffman and Thad Tondu, Founders of On Purpose Media and Hosts of HVAC Success Secrets: Revealed. These guys are true supporters of women in the trades and the future growth of the trades industry. Evan a...
2023-12-13
52 min
HVAC Success Secrets: Revealed
EP: 145 Thaddeus Tondu & Evan Hoffman w/ On Purpose Media - It's Not Too Late - Top Tips To Maximize Summer!
Send us a textGet ready to dive deep into a riveting conversation with dynamic duo, Thaddeus and Evan, as they share the critical summer strategies you need to seize the year! Reflect on invaluable wisdom from our past guests, and tap into the transformative power of seasonal momentum to catapult you towards your year-end goals.Don’t Throw Away Important LeadsOutbound Dialing When It Gets SlowPerfection Is The Killer Of ProgressDon't Burn Your Bridges, Remove Your Emotions From Your DecisionsTraining and Investing In Your PeopleTracking Your Calls Gives You Better InsightHow Maintenance Agreements Can Save Yo...
2023-07-12
31 min
BlueCollar.CEO
Marketing Your Business in Economic Uncertainty With Evan Hoffman And Thaddeus Tondu
BlueCollar.CEO –Evan Hoffman and Thaddeus Tondu are Co-founders of On Purpose Media, a digital marketing agency for home service businesses. They started the company out of frustration with their previous print media and marketing job and now work for clients in diverse niches. Evan and Thaddeus originally met doing direct sales for Cutco Cutlery before founding On Purpose Media to focus on offering website, SEO, and Google ad services to home care businesses. In this episode, Ryan, Evan, and Thaddeus discuss the common marketing struggles in the trades during current economic unce...
2023-05-16
42 min
HVAC Success Secrets: Revealed
E: 88 Ryan Blackburn & Robert Smith w/ Prestige Contact Group - How To Gain A Prestige Advantage On Your Competition
Send us a textFOURSOME ALERT! What a way to kick off the month of October with our 2nd-ever 2-guest episode! This week, we are excited to have Ryan Blackburn and Robert Smith of the Prestige Contact Group on the show! Robert is the CEO and the co-founder while Ryan is the director of business development and the co-founder as well. They created Prestige Contact Group as a result of their experience with other vendors in this industry. Their vision for Prestige was born out of that experience and the recognition that white glove service, centered on...
2022-10-05
1h 13
HVAC Success Secrets: Revealed
E: 87- Stephanie Gorton w/ Energuy- How To Create Efficient and Professional Business Solutions
Send us a textThis week, we are happy to have Stephanie Gorton on the podcast! For those of you who don’t know Stephanie, she is the current VP at The Energuy Inc. She is a 5-year veteran in the industry and her start at Energuy is a unique one; she was an Energuy customer and randomly applied to one of their job postings! If you do not know Energuy, they are the number one HVAC contractor solutions partner in California. Their goal is to make home performance contractor businesses successful. They partner with HVAC, plumbing, el...
2022-09-28
1h 14
HVAC Success Secrets: Revealed
E: 86- Kevin Thornton w/ JB Warranties - How To Properly Utilize Warranties For Your Business
Send us a textThis week, we are excited to have Kevin Thornton on the podcast! For those who do not know Kevin, he is the current VP of Dealer Success at JB Warranties. Over his career, he has led revenue teams that have produced sales of over $1B in software and services. Most recently, Kevin has held senior executive positions in the Field Services industry with Service Fusion, Baytek, and ECI Software. His passion for field service and helping dealers thrive and succeed through digital adoption and better business management is second to none! If this...
2022-09-21
59 min
HVAC Success Secrets: Revealed
E: 85- TJ Harnett w/ Flywheel Coaching Group- Using The Fall To Plan for Next Summer
Generally, one of two things happen, and we've all been there before... Either we get busy recovering from the summer that we forget to take time, reset, and adjust our course for NEXT summer in the fall. Or our summer sucked so badly that we don't know where to being to prep for next summer. No matter what camp you fall into, TJ Harnett from Flywheel Coaching Group can help you! Join us as we dive into all things operations so YOU can crush NEXT summer in the fall.How can you use the...
2022-09-14
56 min
HVAC Success Secrets: Revealed
E: 84- Billy Stevens w/ Sera Systems-How To Use Technology To Your Business’s Advantage
Send us a textLet’s start September with a familiar face, shall we? This week, we welcome back Billy Stevens to the podcast! Billy is the founder and CEO of SeraSystems and the CEO of BillyGo. SeraSystems provides immense contributions to making businesses profitable and operations more efficient. This is why it is important to use Sera to ensure the success of your business during the shoulder season. That is one topic we want to get into, and more! Join in on the conversion to ensure your business thrives in the shoulder season. Pour your favorite dr...
2022-09-07
1h 05
HVAC Success Secrets: Revealed
E: 83- Dan Antonelli w/ KickCharge Creative-How To Kickcharge Your Branding For Your Business
Send us a textWe are glad to have Dan Antonelli back on the podcast this week! For those who do not know Dan, he is the President and Creative Director of KickCharge Creative, based in Warren County, NJ. His passion for brand building and logo design goes all the way back to when he was hand-lettering trucks at 15 years old. He took that same passion and brought KickCharge Creative to life, a full-service, award-winning advertising agency that’s setting the standard for marketing small and mid-sized businesses in everything from branding, vehicle advertising, and print collateral to...
2022-08-31
1h 18
HVAC Success Secrets: Revealed
E: 82 - Victor Rancour w/Absolute Airflow and Service Rocket - How To Have Absolute Success In The HVAC Industry
Send us a textThis week, Victor Rancour returns to the podcast! For those of you who don’t know Victor, he is the owner of Absolute Airflow and the CEO and founder of Service Rocket. His rise in the industry from a top repair man to sales and service manager to owner has been incredible. He took Absolute Airflow from scratch to over $20 million in revenue in 24 months and is now one of the top HVAC companies in California! He co-founded Service Rocket, which helps business owners and their teams grow and improve in order for th...
2022-08-24
58 min
Sparks of History
American Jewish Education #2 YU, JTS, HUC - Rabbi Evan Hoffman
Rabbi Evan Hoffman author of Parashah Themesin Historical Perspective presents American Jewish Education Origins of YU, JTS, HUC Rabbi Isaac Wise, Cyrus Adler, Solomon Schechter, Bernard Revel, Samuel Belkin, Louis Ginzberg,Saul Lieberman, Mordechai Kaplan
2022-05-04
18 min
Sparks of History
American Jewish Education #1: YU, JTS, HUC - Rabbi Evan Hoffman
Rabbi Evan Hoffman author of Parashah Themesin Historical Perspective presents American Jewish Education Origins of YU, JTS, HUC Rabbi Isaac Wise, Cyrus Adler, Solomon Schechter, Bernard Revel, Samuel Belkin, Louis Ginzberg,Saul Lieberman, Mordechai Kaplan
2022-05-04
22 min
HVAC Success Secrets: Revealed
E: 67 - Cassie Pound w/ Quality Heating, Cooling & Plumbing - Nothing Is Stronger Then Family, Even In Your HVAC Business
Send us a textThis week, we are joined by Cassie Pound. She is the current Vice President of Quality Heating, Cooling & Plumbing, based in Glenpool, OK. She’s an 8-year veteran in the HVAC industry; her background always stayed true to HR, sales, and people management and had managerial experience in the retail industry. When she got married in 2013, she decided to pursue other opportunities and entered the HVAC industry with her husband a year later. Since this is a family-owned business, they understand the importance of having efficient and high-quality HVAC systems for the fa...
2022-04-13
43 min
HVAC Success Secrets: Revealed
E: 66 - Tom Howard w/ Lees Air Conditioning - Growing By Using Technology
Send us a textThis week, we are joined by Tom Howard. He is the current Vice President of Customer Experience at Service Titan and the owner of Lee’s Air, Plumbing, & Heating. He got his start at just 15 years old after a guy who fixed their refrigerator offered him a job. After that, he had a job in the finance industry and then went back to Lee’s to be their general manager and eventually became the owner. In his first year back, he almost doubled the company's revenue to $3 million. Now? They are into 8 figures in a...
2022-04-06
1h 07
HVAC Success Secrets: Revealed
E: 65 - Michael Torbay w/ Torbay Partners - How to Create Successful Creative Strategies with
Send us a textIn this week’s episode, we are joined by Michael Torbay. He started his career as a musician and a jingle-writer. Today, he is the creative director of Torbay Partners and a Partner Wizard of Ads, where they abandon the traditional ad agency model and introduce the Wizard of Ads Partner model. This model states that their benefit to the client is in how well the project delivers results, not the amount of hours they spent on the project itself. Michael’s unique approach of creating copies for clients is a thing of b...
2022-03-30
1h 18
HVAC Success Secrets: Revealed
E: 64 - Dennis Yu w/ Blitz Metrics - How To Expand Your Digital Marketing Expertise
Send us a textThis week, we are joined by Dennis Yu. If you haven't heard of Dennis, you might have heard about his Dollar A Day Strategy. He started his foray into marketing when he was 15 years old, selling a website with no clue on how to build it. Today, he is the CEO of BlitzMetrics, and over his career has worked with some of the top brands, including Golden State Warriors, Nike, and Rosetta Stone. Dennis' personal mission is mainly focused on mentorship, so he turned his enthusiasm for digital marketing into training to help...
2022-03-23
1h 03
HVAC Success Secrets: Revealed
E: 63 - Jody Underhill w/ Rapid Hire - How To Recruit Top Talent For Your Home Services Business
Send us a textJody Underhill has been around the digital marketing world for quite some time and has worked with some of the biggest names in the industry (like Russel Brunson, Josh Nelson and Frank Kern). He has also worked with some of the top home services companies, too (like A1 Garage door aka Tommy Mello). Instead of talking about digital marketing, we are going to talk about hiring top talent into your business. Jody is the founder of Rapid Hire, a top recruiting firm that utilizes new-age digital marketing - and a proven system...
2022-03-16
51 min
HVAC Success Secrets: Revealed
E:62 - Joe O'Grady The Service Profit Success Group - How To Increase Your Home Service Business Profits
Send us a textThis week, we are joined by Joe O’Grady AKA Director of Awesomeness and the co-founder of The Service Profit Group. Prior to that, Joe got his start as an Inside Sales Manager at a Florida-based home services company, Clockwork Home Services. It was there that he learned how to train almost everyone, from owners to techs and everyone in between. Having leveled up to a Director of Operations role at a $7 million per year HVAC and plumbing business, he recognized his true calling in teaching and empowering others. At The Service Pr...
2022-03-03
50 min
HVAC Success Secrets: Revealed
E: 61 - Billy Stevens Sera Systems - How Can Technology Help Simplify Business Operations
Send us a textThis week, we are joined by none other than Billy Stevens! He is the founder of Sera Systems and the CEO of BillyGo. He began his career with Berkeys, an HVAC and plumbing company based in South Texas. Having repositioned their brand to better situate themselves in the market, he noticed another key obstacle in their growth: chaos in the office. Enter in Sera, a software that helps to simplify business operations AND improve your bottom line to help businesses grow. That and more. So get your popcorn and drinks, you will want...
2022-02-23
1h 13
HVAC Success Secrets: Revealed
E: 60 - Kathy Nielsen - How to Improve your HVAC Business Operations
Send us a textThis week, we are joined by the Chicken Lady herself, Kathy Nielsen! She's the owner and consultant of Operations Excellence LLC. After a successful manufacturing and imports career, she became involved in the HVAC industry, where she embarked on a journey from CSR to office manager to GM. Her stint in managing a plumbing company is where she discovered her passion for educating and coaching business owners. Kathy’s passion is for operations, an often overlooked aspect of a business. At Operations Excellence, she teaches business owners and contractors how to increase revenue, im...
2022-02-16
58 min
HVAC Success Secrets: Revealed
E: 59 - Tersh Blisset w/ Service Business Mastery - Why You Need To Start A Local Podcast To Build Your Authority
Send us a textWe’re bringing back Tersh Blissett! He's the owner of Service Emperor and also the co-host of the Service Business Mastery podcast Shop Small SAV. Rather than talk business, we’re going to talk podcasting. But not the standard podcast that you think of; a local podcast to your area and why doing one can bring value to the people in your marketing. In addition, how it can have a drastic impact on your SEO along with brand visibility. Enjoy!How to start a local podcast?What...
2022-02-09
37 min
HVAC Success Secrets: Revealed
E: 58 - Winning and Keeping Trust of Customers with Travis Ringe of ProSkill Services
Send us a textThis week, we are excited to have Travis Ringe on the show. A 12-year veteran in the industry, he’s also the co-founder of Proskill Services with his brother Tyler. From plumbing to HVAC services to water treatment, they are indeed the leading multi-service company in Arizona! Sit back, relax, and have your favorite drink by your side as you don’t want to miss this episode! What was it like starting a company during a recession?How do you build value with...
2022-02-02
49 min
HVAC Success Secrets: Revealed
E:57 - Kevin Le - Building Your Brand Using HVAC Video Marketing Ninja Kevin Le
Send us a textIn this week's show, we welcome video specialist Kevin Le to the show. Kevin is a content creator, videographer, photographer, husband and dad. His specialty? Working with clients to fulfill their vision, bringing their brands to life via the power of video. His Video Launch Stack method helps businesses reach and engage more customers without the hassle of trying to come up with ideas for content. We're going deep on video marketing and branding in this show. So grab your bevy’s as we discuss…How did...
2022-01-27
1h 04
HVAC Success Secrets: Revealed
E: 56 Josh Kelly w/ Grow with Clover - Catapulting Your Business To The Next Level!
Send us a textParker and Sons is a 9-figure per year business, and at the helm of their growth is none other than Josh Kelly. He was responsible for taking their business from around $7 million to over $196 million in 15 years. He is now the COO and co-founder Clover, a top-tiered consulting and marketing firm based out of Phoenix. Helping over 50 companies grow from 7 Figures to 8 Figures and over a dozen grom from 8 Figures to 9 FIGURES!! Marketing? Sales? Operations? Growth? All topics we will get into. Bring a notepad for this one. W...
2022-01-19
1h 02
HVAC Success Secrets: Revealed
E: 55 - Everett Lippel w/Supply Smart - Automation and Sales Mastery
Send us a textIn this week’s show, we welcome Everett Lippel as our guest. Everett started in the industry 13 years ago in the sales department, working his way up to a General Sales Manager position. Currently, he is the National Sales Director for Supply Smart on top of being a product consultant/ambassador for Sera. We imagine we will talk about sales, but we will also dive into automation. More importantly, tho, as we automate more, how can we keep the ‘human element’ at the forefront of what we do? That and more, so pour y...
2022-01-12
1h 06
HVAC Success Secrets: Revealed
E: 54 - Ellen Rohr - Building Your HVAC Business Financial Road Map with Ellen Rohr
Send us a textWe’re back and kicking off the year with Ellen Rohr. Fun fact: she was employee #1 at Benjamin Franklin Plumbing (and also One Hour Heating), growing with the company all the way into the role of President, helping steer their growth to over 47 franchises within 2.5 years! From there, she moved into a coaching role with Nexstar, helping with the financial management of tradespeople and their businesses. Her knack? Building simple and powerful financial systems to help businesses get out of debt and better structure their finances. How is the current focus? Growing Zo...
2022-01-06
53 min
HVAC Success Secrets: Revealed
E: 53 - A Year In Review w/ Thaddeus & Evan
Send us a textThis week we break down a year's worth of fantastic episodes! With so many great nuggets throughout the year, it was hard to pick out just a few so this episode wasn't 3 hours long! However, I think we did a pretty good job of picking out some of the most tangible tips, that when implemented, can make a big impact on your business in 2022. We got into:The 7 powers that control the outcome of every home service busienssHaving a higher purpose for your business goals
2021-12-15
42 min
HVAC Success Secrets: Revealed
E:52 - Jason Walker aka J-Dub - The Master Of Hustle
Send us a textJason Walker has a true story of working his way to the top. Starting out as a warehouse shop cleaner, he’s also had the roles of a Duct Cleaner, Install helper, Parts Manager and Comfort Advisor. In his first year in sales, he sold $2.2 million, and every year after sold over $3 million per year. His biggest shift came when he stepped out from under the rock and shared his gift with the HVAC industry. He is the host of the podcast HVAC Masters of the Hustle, and the owner of HVAC Ma...
2021-12-08
1h 16
HVAC Success Secrets: Revealed
E: 51 - Heather Bargender - Getting The Most Out Of Your Financials In Your HVAC Business
Send us a textHeather Bargender has worn many hats in her time. She helped a steel company go from $17M to $64M before navigating a sale. Had a brief stint in the residential building market. Started her own accounting business working with the trades. Before finally taking a role as the CFO at Sky Heating, AC, Plumbing & Electrical. During that time, she recognized what most trade-based businesses don’t understand: that accurate financials and efficiency lead to better management of a business, which ultimately leads to greater profit. She has a ‘hold my beer’ mentality when g...
2021-12-01
59 min
HVAC Success Secrets: Revealed
E: 50 - Russel Furr - Big City Numbers In A Small Market! How Delivering Massive Value Has Lead To Business Success
Send us a textIt took Russel Furr 19 years of being in the industry before he started his own business. And it was borne out of frustration! See, his market isn’t that big; only 18,000 people… and he noticed a glaring gap: most, if not all, of the companies there lacked customer service first as a priority. So, Culpeper Home Services was born, a modern plumbing company that focuses on the customer experience above all else. Fast forward 3 years, and he is on pace to finish 2021 with over $3M in revenue. Since its inception, Russell has also...
2021-11-24
1h 12
HVAC Success Secrets: Revealed
E:49 - Brandon Stowe - Building A Multi-State HVAC Business
Send us a textBrandon Stowe has been in the HVAC industry for his entire life, starting out working with his Grandfather as a kid cleaning condensers. The ride hasn’t always been easy for Brandon. Learning from his past mistakes in business, he is charting an aggressive and existing new path forward. Today, he is the owner of CrackJack Home Services, a multi-state company that has aggressive growth plans for the future. Going to have a wide variety of topics, from mergers and acquisitions to sales, to bootstrapping new companies. We got into:
2021-11-17
1h 12
HVAC Success Secrets: Revealed
E: 48 - Lori Tschol - From Burgers to Bangles to Heating & Air! A True Journey In Entrepreneurship
Send us a textLori Tschohl is no stranger to owning a business. She started with a McDonald’s franchise that did $10M/year, decided she wanted to retire so she sold it but then got bored of travelling so she bought not one but TWO Pandora franchises, decided she didn’t want to travel to those locations as much, so she then decided to start an HVAC company in her local area. (Run-on sentence, I know). Their HVAC business started out as solely commercial work, and after 5 years they made the move to add on resi...
2021-11-10
1h 07
HVAC Success Secrets: Revealed
E: 47 - Trent Booth - Start, Stop, Keep & Vulnerable Leadership
Send us a textToday’s show marks our one-year anniversary (ish) of the show! I say -ish because we didn’t even have a show name other than “hey let’s drink whiskey and shoot the shit with people live on Facebook”. And here we are… 1 crazy year later! Rather than hear us gush about how much we love y’all, we decided to one of our very first guests, Trent Booth!What can you start, stop, and keep in your business?do you feel like there is a space to be vulnerab...
2021-11-04
1h 17
HVAC Success Secrets: Revealed
E: 46 - Britney Weaver - Growing Your Home Service Business With Your Front End Staff
Send us a textBritney Weaver got her start in the HVAC world about a decade ago as a dispatcher. From there, she grew into a role as the lead maintenance coordinator and eventually became the General Manager at Lead Nina - an HVAC Sales Training company. Having been on the other side of the desk, her passion is in helping owners and technicians grow their business from a foundational point of view. Fun fact: she has 6 kids! With a different perspective than many, it will undoubtedly be a fun conversation. Pour yourself your favourite drink...
2021-10-27
57 min
HVAC Success Secrets: Revealed
E: 45 - Jerry Rollins - How To Create More Booked Jobs for your HVAC Business with Jerry Rollins
Send us a textAfter spending 10 years in the restaurant industry, Jerry Rollins got into sales with a window, siding, roofing and door company. Honing his craft there, he took his skills over to HVAC sales full-time. After 6 years of being a top salesperson there, he decided to get into sales training full-time. In addition, he is the host of ToolShed, a training show for the skilled trades, and is centered around a total giveback to the industry. Excited to dive in and chat sales, training and even Schedule Engine (he’s the Director of Training an...
2021-10-21
59 min
HVAC Success Secrets: Revealed
E: 44 - Jeff Packard w/ One Stop Heating & Cooling - Loving Your People
Send us a textJeff Packard is the owner of One Stop Heating & Air, a Utah-based company, that is on pace to complete 2021 with total revenues of $3.5 million. Not too shabby for having started his business in 2018 with just him and a truck. Today, he has over 15 employees. It hasn’t always been an easy road for him to get to where he’s at and is eternally grateful and fortunate to be where he is at today. He has a love of people, and his superpower in growing his business is being able to connect with...
2021-10-14
50 min
HVAC Success Secrets: Revealed
E: 43 - Stacy Fore w/ Triple Play Home Services - Changing Lives One Day At A Time!
Send us a textHave you ever thought “should I start my business over again?” And if you have, how do you do it? Well, that thought happened to Stacy Fore. See, they had built their business with a bad culture to start and the only way to fix it was to scale their business back down to the basics. Strip it all away. From there, they implemented a series of changes and rebuilt their business with the right pillars in place. The biggest pillar? Culture. Excited to dive in to hear their story and to shar...
2021-09-29
1h 07
HVAC Success Secrets: Revealed
E:42 - Jonathan Bannister w/ Cornerstone Marketing Solutions - How To Create Winning Video Content For HVAC Businesses
Send us a textJonathan Bannister is the founder and CEO of Cornerstone Marketing Solutions, a top-tier full-stack marketing company that specializes in the HVAC (and home services) industry. Coming with over 8 years of experience, he's on the cutting edge of some new breakthroughs to help home services companies rapidly grow their marketing dominance. Pour one and take some notes!Why should you hire a specialized marketing company?What are some new ways people can generate clients with marketing?Is video content the...
2021-09-22
35 min
HVAC Success Secrets: Revealed
E: 41 - Brian Cohen - What You Need To Know To Sell Your HVAC Business
Send us a textBrian Cohen is the lead Business Strategist with SF&P Advisors. They are a full-service business valuation, accounting, research, financial analysis and success strategy firm dedicated to mergers and acquisitions in the HVAC and plumbing space. That was a mouthful, but here’s what you need to know: the sale of your business is one of the biggest decisions you are going to make. Wouldn’t it be nice to know if you are getting fair value for your hard-earned work? But how do you do that? What if you want to acquire a bu...
2021-09-15
59 min
HVAC Success Secrets: Revealed
E: 40 - Amanda Triolo Go Grasshopper Heating and Cooling - Forward Is A Way Of Life!
Send us a textForward Is A Way Of Life. That is the motto for Amanda Triolo over at Grasshopper Heating and Cooling. It wasn’t always that way. In fact, when she took over the business it was a commercial install-only company with 3 employees. Then the spring of 2020 happened and she had to pivot her business or face the real reality of not having a business. Today, they are a team of over 17 people, went through a complete rebranding process, focus entirely on residential, and have hit an astounding 984% growth rate. Talk about a rocket ship 🚀🚀
2021-09-09
54 min
HVAC Success Secrets: Revealed
E: 39 - Anthony Perera Air Pros USA - How To Build A Brand, Not A Business
Send us a textAnthony Perera is no stranger to business success. Having started and sold three companies in three different niches prior to starting Air Pros, he knows a thing or two about radically scaling a business. That is why in just 4 years he’s taken Air Pros USA to a $50M per year company with no plans on stopping (soon, with a recent acquisition, will be $100M (!) per year), and was recently named the #1 Fastest Growing Company in South Florida. He has also been named as an honoree in the 2021 South Florida Business Journal’s 40 Unde...
2021-09-01
44 min