Shows
Continuing Studies: for Higher Ed PodcastersSolving "Wicked Problems" with Stories: The Impact of Monash’s PodcastA university podcast exploring what happens if we change, and what happens if we don’t?Monash University’s What Happens Next podcast, hosted by Dr. Susan Carland, takes on bold and complex issues, exploring the challenges shaping our world and the transformative solutions that could redefine our future. In this episode, Dr. Carland and Fabian Marrone, Monash’s Chief Marketing, Admissions, and Communications Officer, discuss the university’s approach to tackling “wicked problems” through podcasting. Together, they share the power of storytelling, academic freedom, and the impact of high-quality production in engaging a global audience. From climate chan...2025-02-2434 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesPsychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover the #1 ingredient for creativity, collaboration and innovationIn this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an...2024-05-0818 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes35. How this uni used its challenger status to rebrand and rebuild with CMO Neil CullingfordMurdoch Uni CMO shares his free thinking on branding and team design. Neil Cullingford is the Director Marketing & Communications at Murdoch University, a university based in Western Australia with a global presence in Singapore, Dubai and Myanmar. As Ty has spent a fair part of his working career working in tertiary institutions, this episode is a great opportunity for our listeners to discover a range of pertinent topics in this area from two experts. In this episode we discuss: The impact that COVID-19 has had on the tertiary sector including the devastating effect on...2021-09-2049 minCMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes07. Structuring your marketing team around a process with Fabian Marrone, CMO of Monash UniversityAs Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia. In today’s episode you’ll discover: How Fabian has successfully led this marketing transformation journey underpinned by a three ‘D’ strategy of data, digital and differentiation; How he went about building the capability of his team in these three critical domains; How he’s designed a team that is built around a process, rather than a formal team structure; H...2021-01-2648 min
RIGHT-BRAINIACS!Changing the world with creativity featuring Tanya Hosch, Fabian Marrone, and Tom Whitty.This week, Tanya Hosch, Fabian Marrone, and Tom Whitty talk about how creativity has the power to change the world.
These three guests are some of the amazing people I know. It's a really inspiring chat!
Topics discussed:
What creativity means to them.
How creativity can incite real positive change in the world.
What you can achieve in the midst of the global pandemic at the moment.
They also answer a question from my book The Right-brain Workout (https://rightbrainworkout.com/) which is "Think of your earliest memory. Describe what happened in the...2020-04-1634 min
MarCastEpisode 19: Fabian Marrone – Monash University (part two)The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills from his past that he uses today; selling strategic direction; have marketers been undervalued? Equipping people to tell the brand's story; loving data; Monash's transparency model; the current world of education and skills; different ways of delivering educational experience; the challenges of distilling Monash's brand...2019-12-1637 minMarCastEpisode 18: Fabian Marrone – Monash University (part one)AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global application; Current world issues and telling the stories of Monash academics and what they’re achieving with research; Fabian’s role in Monash’s leadership structure; Breaking down Monash’s 84 different audience segments; Empowering Monash personnel with the freedom to tell the Monash brand story; How Monash understands its target audience with data; What people look for in...2019-12-0930 min