Shows
The WARC PodcastAd agency strategists face a turning point: what's next?80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
2025-10-0738 min
The WARC PodcastA new rebel alliance: the rise of indie strategistsMore and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David Tiltman.
2025-07-2241 min
Cross TabsFaris Yakob on Why Averages Don't ExistThe wealth divide is reshaping consumer markets, with 10% of households now driving 50% of all consumer spending in America while the majority struggle with inflation and debt. This economic distortion, hidden by misleading averages, is now colliding with new international tariffs that threaten to remove entire categories of goods from store shelves. In this episode of Cross Tabs, Farrah interviews brand strategist Faris Yakob about how misunderstood economic metrics mask the real consumer experience. They discuss how the stock market crash will impact wealthy consumers who've been propping up economic growth, why statistical averages are increasingly misleading when w...
2025-05-0856 min
The New AbnormalFaris Yakob 'Collaboration is the way to solve problems'Series FiveThis episode of The New Abnormal podcast features Faris Yakob, co-founder of Genius Steals, who began his career as a strategist during the first dot com explosion, before moving into agency world. He worked for some dynamic agencies inc Naked Communications (as their 20th employee) before moving on to be EVP Chief Tech Strat at McCann Erickson NYC. He subsequently went to MDC Partners - a network of best-in-breed agencies inc CPB, Anomaly, 72 & Sunny, and kbs+, and then co-founded the superbly named Spies & Assassins. Faris was a founding member of the IPA Social Co...
2025-04-0338 min
Let's Make This More InterestingDoes our attention define us? (with Faris Yakob)Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us. The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this episode Adam and Faris discuss:How Faris’ diverse career and nomadic life has been ‘a quest for interesting’Why attention is part of the substance...
2025-03-1857 min
The Curiosity+Courage PodcastNovember 16, 2024The humans give me all kinds of inspiration. Show notes:The Strands of Genius newsletter from Rosie and Faris Yakob is well worth subscribing to. Faris’ book Paid Attention is also worth your time and attention. Many thanks to Inga Rundquist for quoting me in her guest curation.This week I wrote about The Slot a kind of creative collective alchemy worth noticing. Also mentioned two AI conference appearances, the first with Applied AI who present very useful experiences. Big thanks to Justin and Emily! (📸 Event photos by creative director Kyna Min.) And the s...
2024-11-1605 min
My Blog » lowe10>>Download ePub Paid Attention: Innovative Advertising for a Digital World by Faris Yakob full pagesLink To Download : https://recomendedbook.com/?book=0749473606 To Read or Download Paid Attention: Innovative Advertising for a Digital World by Faris Yakob Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Paid Attention: Innovative Advertising for a Digital World Download Paid Attention: Innovative Advertising for a Digital World PDF/EBooks Paid Attention: Innovative Advertising for a Digital World
2024-10-0500 min
What Nobody Tells UsEpisode 54: How To Be Brave, Vulnerable & Take Control of Your LifeIn a world where change is the only constant, how do you navigate the rapid shifts in our professional and personal lives? On this week's WNTU podcast, I had the pleasure of speaking with Rosie Yakob, co-founder of Genius Steals, a creative nomadic consultancy that has been redefining the concept of work and life since 2013. Rosie and her husband Faris took a leap of faith that many of us only dream about. They left their traditional advertising jobs in New York City to travel the world, embracing a life full of uncertainty but rich in experiences. This...
2024-08-121h 03
MediaCat UK PodcastLiquid Death’s Andy Pearson on humour and entertainmentFor this podcast we had a guest host, regular contributor to the magazine, author and co-founder of Genius Steals, Faris Yakob, take control. His guest was VP of Creative at Liquid Death, Andy Pearson.
They discuss Liquid Death's creative process and how not getting bogged down in details helps creatively, as long as everyone agrees that what they're doing is a good idea and can be brought to life.
Andy talks about how the creative process often lasts all the way into the edit room, and how it's important to allow every piece of that...
2024-08-0830 minMediaCat UK PodcastLiquid Death’s Andy Pearson on humour and entertainmentFor this podcast we had a guest host, regular contributor to the magazine, author and co-founder of Genius Steals, Faris Yakob, take control. His guest was VP of Creative at Liquid Death, Andy Pearson. They discuss Liquid Death's creative process and how not getting bogged down in details helps creatively, as long as everyone agrees that what they're doing is a good idea and can be brought to life.
Andy talks about how the creative process often lasts all the way into the edit room, and how it's important to allow every piece of that process to...
2024-08-0830 min
The Immortal Life of AgenciesFaris Yakob: How agency CEOs must compete with people’s need for freedomIn this episode, Robin is joined by author, thinker and Genius Steals Co-Founder, Faris Yakob. Famed for his ‘digital nomad’ lifestyle as much as his insights, a LOT of agency people ask him about how to go freelance. So he and Robin explore why agency life sucks for a lot of people and what agency leaders can do to avoid great talent choosing to be independent consultants instead. Unpacking his own ‘accidental’ journey to becoming a consultant, Faris shares what he sees as the limitations and constraints of working in a traditional agency role. He and Robin...
2024-02-1539 min
In the DemoS1E21 - Millennials Paid Attention with Faris YakobOur special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company...
2023-12-071h 05
Call To ActionHow you can create more effective work with Rosie & Faris Yakob
Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob.
Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking.
They give us the low down on life on the run road, how Rosie earned $10,000 babysitting, ‘Ask Faris’, US vs UK education system, the lack of industry practitioners as professors, engineering moments of in-betweenness, K-shaped recovery, Blair Enns, charging f...
2023-06-301h 14
Inside Insights#46 - Super Bowl 57: The ads that scored major points this yearAdvertising experts Faris and Rosie Yakob, Co-founder’s of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone.
Want more? Check out our complete learnings from this year’s big game here 👉 https://bit.ly/3E8kT5V
(Previously live streamed Monday after the Super Bowl)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-02-151h 01
The Six Sells PodcastFaris Yakob on The Six Sells PodcastIn this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Faris Yakob of Genius Steals.
Faris is also author of the book Paid Attention, and spoke to Mike about many things including how the traditional model of advertising is broken, his career to-date, the ingredients of an emotional ad, and so much more.
2022-11-141h 04
podnews.de (Feed aller Podcast-Folgen)#12 Medienfasten mit Medienberuf#12 Medienfasten mit Medienberuf
Digital Detox, Low Digital, Medienfasten – was genau steckt eigentlich dahinter? Karo und Katha machen ein bisschen Pause vom „durchdigitalisierten“ Leben. Wie gut das geklappt hat und warum es gar nicht ganz ohne Medien gehen muss, hört ihr hier.
__________
Zum Weiterlesen:
• Durchschnittliche Mediennutzung in Deutschland 2020/2021
https://www.ard-media.de/fileadmin/user_upload/media-perspektiven/pdf/2021/210708_Kupferschmitt_Mueller_Korr_2021-9-13.pdf
• Durchschnittliche Smartphone-Nutzung weltweit 2020
https://www.data.ai/de/insights/market-data/state-of-mobile-2020-infographic/
• Fachaufsatz zu digitalem Stress
https://journals.uic.edu/ojs/index.php/spir/article/view/11364/9948
• Forschung zur Auswirkung von Smartphones auf Sozialkontakte
https://doi.org/10.1016/j.jesp.2022.10434...
2022-09-1638 minIm Reagenzglas – Experimente mit Leib & Seele#12 Medienfasten mit Medienberuf#12 Medienfasten mit Medienberuf
Digital Detox, Low Digital, Medienfasten – was genau steckt eigentlich dahinter? Karo und Katha machen ein bisschen Pause vom „durchdigitalisierten“ Leben. Wie gut das geklappt hat und warum es gar nicht ganz ohne Medien gehen muss, hört ihr hier.
__________
Zum Weiterlesen:
• Durchschnittliche Mediennutzung in Deutschland 2020/2021
https://www.ard-media.de/fileadmin/user_upload/media-perspektiven/pdf/2021/210708_Kupferschmitt_Mueller_Korr_2021-9-13.pdf
• Durchschnittliche Smartphone-Nutzung weltweit 2020
https://www.data.ai/de/insights/market-data/state-of-mobile-2020-infographic/
• Fachaufsatz zu digitalem Stress
https://journals.uic.edu/ojs/index.php/spir/article/view/11364/9948
• Forschung zur Auswirkung von Smartphones auf Sozialkontakte
https://doi.org/10.1016/j.jesp.2022.10434...
2022-09-1638 min
The WARC PodcastFaris Yakob on Attention - 3. Attention CultureFaris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.
In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway, a former media professor at Fordham University, Jared Grant, integrated strategy director at Publicis agency Le Truc, and Sara Tate, ex-CEO of TBWA\London.
2022-07-2143 min
The WARC PodcastFaris Yakob on Attention - 2. Quantities and Qualities of AttentionFaris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.
In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.
2022-07-1441 min
The WARC PodcastFaris Yakob on Attention - 1. The Attention EconomyFaris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.
In episode one, discussion focuses on the origins of the ‘attention economy’, how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated strategy studio Bodacious, Matt Locke, partner at content studio Storythings, and Tony Haile, senior director of product at Twitter.
2022-07-0747 min
Grow OpE15 How to Enhance your Creativity, Faris and Rosie YakobFaris and Rosie Yakob, founders of Genius Steals & the School of Stolen Genius, have been living on the road for almost 10 years now. And along the way, they’ve picked up a thing or two on creativity. So today’s show is entitled, top 5 tips to enhance creativity from a nomad (even if you’re not one yourself)
2022-06-0738 min
In Clear FocusIn Clear Focus: Paid Attention with Faris YakobIn Clear Focus: Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month's Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. In Clear Focus listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.
2022-04-0541 min
Funnel RebootPaid Attention with Faris YakobIt's been amazing, what we've achieved by connecting up computers world-wide, webbing them together. As its full name suggests, we gave ourselves an Inter-network that provides for our every information need, on command. But there is one change that the Internet made to us, it gave us more stimulus than our biology was made to handle. The demand for our attention suddenly exceeded the supply; and this economic shift is most noticeable in the world of advertising. The digital advertising marketplace has gotten more vast, more confusing, and it's far less clear what the rules are anymore.
2022-03-2151 minFunnel RebootPaid Attention with Faris YakobIt's been amazing, what we've achieved by connecting up computers world-wide, webbing them together. As its full name suggests, we gave ourselves an Inter-network that provides for our every information need, on command. But there is one change that the Internet made to us, it gave us more stimulus than our biology was made to handle. The demand for our attention suddenly exceeded the supply; and this economic shift is most noticeable in the world of advertising. The digital advertising marketplace has gotten more vast, more confusing, and it's far less clear what the rules are anymore.
2022-03-2151 min
Think Inspired#8 - Stealing, Lego and AI NomadismThis week, Dhru was working remotely in the hills of Darjeeling, India and spoke with Rosie Yakob who is co-founder of the nomadic creative consultancy, Genius Steals. She and her partner Faris have been living nomadically (without a home base) since March 2013, travelling for clients and being inspired by the world in between engagements. She's collaborated with some truly iconic people and brands like Jay Z, Oreo, Coca-Cola, Gibson Guitars and her work has been recognised on stages such as Cannes Lions, CLIO and the Addy's. Asides from being a self-proclaimed advertising enthusiast, Rosie has a soft spot for...
2021-08-231h 15
The Pop-Marketing PodcastPaid Attention & Pop Culture w/ Faris YakobFaris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy. We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite. The 2nd edition of Faris' book "...
2021-08-231h 01
Strategy SessionsStrategy Sessions: Eye Catching MarketingMike Follett is the MD of a research company that uses eye tracking software to measure ad effectiveness.
His insights will blow your mind!
Mike Follett is the Managing Director of Lumen, the leading attention technology company. Lumen uses eye tracking to understand the reality of attention to advertising, helping clients buy better digital media and develop more eye catching creative.
In this episode we discuss:
· Eye tracking technology and how it helps cut through opinions in advertising
· Starting off doing studies on newspaper ads and moving into digital
...
2021-01-191h 11
On Strategy ShowcaseFaris Yakob and the structural dynamics of marketingAnother episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics.
2021-01-0951 min
Call To ActionThe story behind the world’s most boring advert for a sex toy client with Halo co-founder Nick EllisThis week, armed with the promise of sex and drugs and How Brands Grow, we’ve waded our way through gaggles of groupies to catch ex-rock star, pitch addict and award winning creative, Nick Ellis.
A respected strategic thinker and pre-watershed sex toy advert pioneer, Nick is Creative Partner & Co-Founder of Halo, a Design Week UK Top 100 independent brand agency based in Bristol. He has over 20 years’ experience working on significant global projects for clients including Jack Daniel’s, SEAT, BT, Live Nation, Ticketmaster, and Diageo.
He talks to us on his failed career as a rock star, running an agency, wh...
2020-11-271h 16
Let's talk brandingFaris Yakob - Paid attentionWe talk about:The definition of attentionAttention as a filterRobert heath: low attention processingPaid advertising vs organic contentDigital vs traditional advertisingThe value of the marketing funnelFind Faris:Faris on Twitter: https://twitter.com/farisFaris his book, Paid attentionGenius Steals, his company: http://geniussteals.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
2020-11-1650 min
Let's talk brandingBranding and comms, a love letter.In this episode, I talk about the overlap and interaction between branding and communications (aka 'Commz'). I take a look at how these two fields relate and interact with each other, and how they help build more effective brands.Topics:Communication = sender --- signal ----- receiver --- feedbackThe 2 layers of branding: instant signaling and long-term recognition The medium is the messageHyper targetting vs mass media marketingBrand is the collective perception of your product or serviceInstagram products that aren't brandsPaid Attention by Faris YakobDistinctive assetsIf you liked this episode, I would really appreciate a rating o...
2020-10-1928 min
SHOT BY BOTH SIDESFaris YakobEaon talks with Faris about everything from COVID to wisdom from Hinduism via the mental health problem in advertising, status anxiety, drum'n'bass and much more in between whilst Faris also picks his five desert island tunes.
2020-09-281h 46
The RebuildersRebuilding a Life and Career with Faris YakobFaris is award winning strategist, creative director, writer, public speaker and geek. He was advising on how to use the internet before most people knew it was there. He has spent two decades challenging the staus quo of the advertising and marketing industry and worked on some of the world’s greatest brands. He has spent time living in the UK, Sydney and New York before starting his own business in 2013. Alongside Rosie Siman Yakob, he is the co-founder of nomadic creative consultancy Genius Steals. http://geniussteals.co and the pair have lived nomadically since 2013.In his own...
2020-09-2336 min
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Sound of SilenceSPECIAL: A collection of silences from ep. 1-10Due to restrictions in being able to record new episodes of the podcast a compilation of previous silences is being broadcast every other week.This week features all of the silences from episodes 1-10 featuring Sam Conniff, Charlotte Sills, Fred Deakin, Rosie & Faris Yakob, Rob Poynton, Michelle Morgan, Simon Cavicchia, Elizabeth Pick, Neil Mullarkey and Lucy Bellwood.Support the show
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The Deep DiveEpisode 13: Fighting Against the Binary – A Conversation with Faris Yakob In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary. Rigor vs. MeasurementArt vs. ScienceGeneralist vs. SpecialistThe Drop – The segment of the show were both Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop: The Age of Surveillance CapitalismFaris Yakob’s Drop:Strands of GeniusThe Calm App
2020-01-301h 00
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingFaris and Rosie Yakob- Global FuturesSend us a textGlobal nomads since 2013, Faris and Rosie Yakob are a creative and strategic duo- who have served their time as creatives and strategic thinkers with the likes of MDC, McCann, and 360i. In a conversation that covers a lot of ground, we talk about a shrinking world- one that appears ever more similar, but how you need to dig deeper to unlock local differences, the rise of creativity as a response to the growth hacking plateau, tourism and the idea that the world is getting full because everyone wants to go to t...
2019-12-161h 04
Promote The Hell Out Of It!Rosie Yakob: Working with Jay-Z & Steve Stoute, the concept behind Genius/Steals & Digital Nomad tips!Absolutely loved having Rosie Yakob as my wonderful guest for episode 21! Rosie is Co-Founder of the nomadic creative consultancy Genius Steals, along with her husband and partner Faris; whom I had on the show earlier on in the year. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & incredible human being. Rosie began her career working with hip hop legends Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways fo...
2019-09-261h 09
The Nomad Podcard & Beyond The TweetBeyond theTweet Episode 4 - Ethics and MotivationsBeyond theTweet Episode 4 - Ethics and Motivations by Rosie & Faris
2019-09-1000 min
Promote The Hell Out Of It!Faris Yakob : What is the reality of Digital Nomad life and what are the benefits for employers?It was an absolute privilege chatting to Faris Yakob for episode 16! Faris is Co-Founder of the nomadic creative consultancy Genius Steals, along with his wife and partner Rosie. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & author of 'Paid Attention: Innovative Advertising for a Digital World'. Named one of ten modern day MadMen by Fast Company and one of the most respected planners in the world in The Planning Survey. Basically, Fa...
2019-08-2255 min
Unofficial Partner PodcastE17: Faris YakobFaris Yakob is an award winning advertising strategist, creative director, writer and public speaker.He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving.He’s also very good on Twitter. We talked to Faris at City and Islington College in London.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of...
2019-07-3045 minUnofficial Partner PodcastE17: Faris YakobFaris Yakob is an award winning advertising strategist, creative director, writer and public speaker.He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving.He’s also very good on Twitter. We talked to Faris at City and Islington College in London.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of...
2019-07-3045 min
Sweathead, A Strategy PodcastWorking With A Moving Mind - Faris Yakob, CofounderFaris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a mind that sometimes won’t stop moving - how it feels, how Faris tries to deal with it, and why people find the topic so difficult to discuss. You can find Faris here: http://www.twitter.com/faris. Don’t forget to read his book “Paid Attention”.
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy...
2019-07-2939 minSweathead, A Strategy PodcastLiving Your Principles - Rosie Yakob, CofounderRosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work and talks, and constantly contemplates their belief system and how to apply it to their lives outside of the New York agency world. We discuss their goals of working 20 hours per week, of not having an exit strategy, how they'd work on a project with very little time, the importance of creating space for yourself, and the value of patience.
You can find Rosie here https://twitter.com/rosieyakob and Genius Steals here http://geniussteals.co/
For...
2019-07-2342 min
The Nomad Podcard & Beyond The TweetBeyond The Tweet Episode 3 - 7:16:19, 2.59 PMBeyond The Tweet Episode 3 - 7:16:19, 2.59 PM by Rosie & Faris
2019-07-1600 min
The Nomad Podcard & Beyond The TweetBeyond The Tweet Episode 2Beyond The Tweet Episode 2 by Rosie & Faris
2019-07-1000 minThe Nomad Podcard & Beyond The TweetGreat Balls of Fire Ants: Nomad Podcard From BrazilGreat Balls of Fire Ants: Nomad Podcard From Brazil by Rosie & Faris
2019-05-2800 min
The Nomad Podcard & Beyond The TweetMicheladas & MonkeyTown - Nomad Podcard Season 2 Ep One Mexicothe podcard returns with a mexico episode!
2019-05-0500 min
#MediaSnack#MediaSnack Meets: Tom Goodwin, Author 'Digital Darwinism'"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack MeetsIs relevance more important than personalization?Are agencies managing decline? And what exactly is the 'Interim of Things'?Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers. Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one...
2019-04-2441 min
The Nomad Podcard & Beyond The TweetBeyond The Tweet Episode OneFaris and Tom tweet A LOT. They often have *ahem* debates about what current events mean to the advertising industry and beyond.
Beyond The Tweet gives them more than 280 characters. It's an experiment in polite, informed debate, because Twitter doesn't encourage that.
Rosie Yakob introduces topics unseen for Faris and Tom to argue about...
2019-03-3000 min
Shiny New Object - a Marketing PodcastGeniusSteals.co / Faris and Rosie Yakob / CRISPR"Saying you are "busy" is a humble brag and a mental illness at the same time." This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast. Rosie and Faris run the "nomadic creative consultancy" Genius Steals that "advise creative businesses about their businesses." But the real creativity is their lifestyle - they don't have a home. They have spent the last five years wandering the planet helping creative businesses refine their propositions travelling from country to country following the work. Their capacity to wrap up an insight into...
2018-11-0259 min
Real FamousS4E16 with Gareth Kay, Faris Yakob, & Rosie YakobOn this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i. Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a...
2018-09-131h 43
This Way UpEpisode 4 - Rosie YakobIn this episode, I talk to the amazing @rosieyakob. Rosie is a strategist and together with husband Faris Yakob (@farisy) they form the company Genius Steals, a strategy and innovation consultancy. What makes Rosie’s story so unique is that she is a nomad. Rosie and Faris left their last permanent home in New York 5 years ago to travel the world, working with leading brands and agencies on various projects for just a few weeks at a time before jetting off to a new location, soaking up different cultures as they go. We talk about the various roles Rosie mastered as...
2018-08-0752 min
Sound of SilenceEpisode 4: Rosie and Faris YakobThis episode's guests are Rosie and Faris Yakob. Rosie and Faris are world renowned writers, speakers and workshop facilitators and together co-founded the nomadic strategy and innovation consultancy Genius Steals. They have been living on the road, out of office, since March 2013. Recorded in Shoreditch, LondonSupport the show
2018-07-3102 min
Press Play On This Immersive Full Audiobook — Perfect Right Now.Paid Attention: Innovative Advertising for a Digital World by Faris YakobPlease visithttps://thebookvoice.com/podcasts/1/audiobook/328833to listen full audiobooks.
Title: Paid Attention: Innovative Advertising for a Digital World
Author: Faris Yakob
Narrator: Matthew Lloyd Davies
Format: Unabridged Audiobook
Length: 6 hours 28 minutes
Release date: March 20, 2018
Ratings: Ratings of Book: 5 of Total 2
Ratings of Narrator: 5 of Total 1
Genres: Business & Career Development
Publisher's Summary:
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of...
2018-03-206h 28Unlock Top Full Audiobooks in Business & Economics, Business & Career DevelopmentPaid Attention: Innovative Advertising for a Digital World by Faris YakobPlease visithttps://thebookvoice.com/podcasts/1/audiobook/328833to listen full audiobooks.
Title: Paid Attention: Innovative Advertising for a Digital World
Author: Faris Yakob
Narrator: Matthew Lloyd Davies
Format: Unabridged Audiobook
Length: 6 hours 28 minutes
Release date: March 20, 2018
Ratings: Ratings of Book: 5 of Total 2
Ratings of Narrator: 5 of Total 1
Genres: Business & Career Development
Publisher's Summary:
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of...
2018-03-206h 28
Embark On An Breakthrough Full Audiobook And Elevate Your Mindset.Paid Attention by Faris YakobPlease visithttps://thebookvoice.com/podcasts/2/audible/40926to listen full audiobooks.
Title: Paid Attention
Series: Cambridge Marketing Handbooks
Author: Faris Yakob
Narrator: Matthew Lloyd Davies
Format: mp3
Length: 6 hrs and 27 mins
Release date: 02-07-18
Ratings: 5 out of 5 stars, 13 ratings
Genres: E-Commerce
Publisher's Summary:
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid...
2018-02-076h 27
The Strategy Inside EverythingFaris Yakob and the masters of the universe(s)!Faris Yakob of Genius Steals sits down for a conversation about how fictional universes grip our attention. This chat wanders quite a bit as we chart corners of pop culture and strategy. As usual, Faris makes it worth a listen and a share. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
2018-01-0952 minThe Nomad Podcard & Beyond The TweetTsunami Escape RoutesA Podcard From Krabbi and Kerela [Nomad Podcard Episode 4]
2017-08-2500 min
Disruptor SeriesRosie and Faris Yakob are "Disrupting Brands"If you combined gypsies, intellectuals and a dash of a rock 'n' roll band on tour, you just might come up with Rosie and Faris Yakob. They are the disruptive masterminds of the itinerant pop culture and brand consultancy called, "Genius Steals." We took advantage of their moment in New York City to have a chat about the present and future of business, brands and a whole lot more.
Credits
Host - Rob Schwartz
Intro/Outro Voiced by Theresa Howard/Sophia Barnett
Executive Producer - Sean Riojas
Audio Engineer/Sound Design...
2017-07-1754 min
2017-04-0300 min2017-02-2200 min2017-02-0400 min
Real FamousS1E12 with Faris YakobThis is a conversation with Faris Yakob. Faris was named one of 10 modern day mad men by Fast Company and one of the top 53 creatives in the world by the Clio Awards. He has been the Chief Technology Strategist at McCann and the Chief Innovation Officer at MDC Partners. In 2015, he published his first book, Paid Attention and now runs his own consultancy called Genius Steals. Enjoy!
2016-10-041h 02
Marketing Mavericks (Audio)LeWeb and Brand Trust - Blurring the line between content and advertising
We talk all about LeWeb, blurring the line between content and advertising, and developing brand trust.
Host: Tonya Hall
Guests: Faris Yakob and Esteban Contreras
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsors:
freshbooks.com/mm
audiblepodcast.com/mm
squarespace.com offer code: MM
2014-12-121h 00Marketing Mavericks (Video)LeWeb and Brand Trust - Blurring the line between content and advertising
We talk all about LeWeb, blurring the line between content and advertising, and developing brand trust.
Host: Tonya Hall
Guests: Faris Yakob and Esteban Contreras
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsors:
freshbooks.com/mm
audiblepodcast.com/mm
squarespace.com offer code: MM
2014-12-121h 00
MIT Comparative Media Studies/WritingFutures of Entertainment 2: "Advertising and Convergence Culture"Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with...
2007-11-162h 09