Shows
Relight Your FireEP. 98 | Farzana Baduel | The PR Powerhouse Changing How the World Tells Its StoryIn this episode, I sit down with Farzana Baduel, a powerhouse in strategic global communications and the CEO of Curzon PR. Named one of the UK’s most influential PR professionals and a passionate advocate for ethics in public relations, Farzana shares her remarkable journey from accountancy to becoming an international voice in diplomacy, media, and brand storytelling. We delve into: How to build a career in PR without compromising your values What it means to lead a purpose-driven agency on the world stage The importance of cultural intelligence in communication How to stay ene...2025-07-2827 min
Fuse - The PR, Marketing and Communications PodcastThe Empathy Equation: Building Global Teams That ThriveIn this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to...2025-03-3145 min
Stories and Strategies with Curzon Public RelationsWelcome CoHost Farzana Baduel - Season Four TrailerCurzon Public Relations CEO, Farzana Baduel, joins the world’s most-listened-to PR podcast, as Guest Resident Co-Host!Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA, this season will explore PR through a truly global lens—tackling industry challenges, leadership insights, and the evolving media landscape.𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: 𝘊𝘩𝘢𝘮𝘱𝘪𝘰𝘯𝘪𝘯𝘨 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘗𝘙 – 𝘚𝘵𝘰𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘪𝘴 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 75% 𝘰𝘧 𝘪𝘵𝘴 𝘨𝘶𝘦𝘴𝘵𝘴 𝘢𝘳𝘦 𝘸𝘰𝘮𝘦𝘯, 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺’𝘴 𝘮𝘢𝘬𝘦𝘶𝘱 𝘢𝘵 𝘫𝘶𝘯𝘪𝘰𝘳 𝘢𝘯𝘥 𝘮𝘪𝘥-𝘭𝘦𝘷𝘦𝘭𝘴 𝘸𝘩𝘪𝘭𝘦 𝘢𝘥𝘥𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘨𝘢𝘱 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘔𝘪𝘴𝘴𝘪𝘯𝘨 𝘞𝘰𝘮𝘦𝘯 𝘳𝘦𝘱𝘰𝘳𝘵. 𝘈 𝘎𝘭𝘰𝘣𝘢𝘭 𝘗𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 – 𝘞𝘪𝘵𝘩 𝘍𝘢𝘳𝘻𝘢𝘯𝘢 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘒, 𝘢𝘯𝘥 𝘋𝘰𝘶𝘨 𝘪𝘯 𝘊𝘢𝘯𝘢𝘥𝘢, 𝘵𝘩𝘦 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘸𝘪𝘭𝘭 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘳𝘰𝘮 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥, 𝘣𝘳𝘪𝘥𝘨𝘪𝘯𝘨 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘢𝘯𝘥 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴.Support the show2025-03-2801 min
Fuse - The PR, Marketing and Communications PodcastInside Hunter UK: Daisy Pack on Leadership, Innovation & PR TrendsIn this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking. She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and US PR industries, noting higher budgets and greater PR value in the US.She also discussed her career journey, her transition to Hunter UK, and the...2025-03-181h 14
Fuse - The PR, Marketing and Communications PodcastThe Power of Habits & the Art of Super Communication with Charles DuhiggIn this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what...2025-02-1840 min
Stories and Strategies with Curzon Public RelationsThe Rise of Fractional Leadership: Filling Gaps, Driving GrowthFractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability. What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it take to succeed in these high-impact roles?Listen For4:02 Fractional Leadership as an Agile Solution8:16 Building Trust Quickly as a T...2025-02-0425 min
Fuse - The PR, Marketing and Communications PodcastDiversity, Dialogue & Destiny: Sathnam Sanghera’s Literary JourneyIn this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism.
Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change.
Tune in for an engaging and thought-provoking conversation!
Connect with Sathnam Sanghera :
Twitter: @Sathnam
Instagram: @sathnamsanghera
2025-02-0456 min
Fuse - The PR, Marketing and Communications PodcastSuccessful Mischief: A PR Conversation with Mitch Kaye
In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.
From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR.
Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder.
2025-01-211h 13
Stories and Strategies with Curzon Public RelationsSoft Power in Public Relations: Persuasion over PressureSoft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order). Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and impact… all done softly.Listen For6:24 Defining Soft Power 7:48 Soft Power i...2025-01-2128 min
Fuse - The PR, Marketing and Communications PodcastShaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma MoroneyIn this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary.
Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advo...2025-01-081h 11
Fuse - The PR, Marketing and Communications PodcastSpeak Like a CEO: Mastering Leadership Communication with Yasir KhanIn this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience.
Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and...2024-12-031h 06
Fuse - The PR, Marketing and Communications PodcastFrom Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PRIn this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her glob...2024-11-1948 min
Fuse - The PR, Marketing and Communications PodcastThe Art of the Deal: Inside the World of Mergers, Acquisitions, and Equity with Mark MadsenIn this episode of PRCA Fuse, host Farzana Baduel is joined by one of the UK's most renowned mergers and acquisitions specialists, Mark Madsen. With a track record of over 86 successful transactions across the PR, public affairs, and wider marketing communications sectors, Mark offers invaluable insights for agency owners looking to sell their business or plan for future growth.
Drawing on his extensive career—ranging from building and selling a diversified services group to executing multi-million-pound deals across Europe and the United States—Mark discusses the key factors that make agencies attractive to potential buyers. From equity and...2024-10-0859 min
Fuse - The PR, Marketing and Communications PodcastTech PR and Innovation with Richard FoggIn this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands.
Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector.
In This E...2024-09-2458 min
Fuse - The PR, Marketing and Communications PodcastESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.
Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical p...2024-09-101h 04
Fuse - The PR, Marketing and Communications PodcastThe Power of Purpose-Driven Leadership with Julietta Dexterr
In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business.
Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market.
In This Epis...2024-08-131h 11
Beyond the Noise - the PRWeek podcastUK riots: 'I don't care what brands say at this point' - PRWeek podcastThe implications of the recent far-right riots in parts of the UK are discussed from a comms industry perspective in the latest episode of PRWeek's Beyond the Noise podcast.Our guests in this special edition are agency chief executives Farzana Baduel of Curzon PR and Shayoni Lynn of Lynn, who are also two of the founders of the new Asian Communications Network.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor Jo...2024-08-0842 min
Fuse - The PR, Marketing and Communications PodcastThe AI Advantage in PR — A Deep Dive with Andrew Bruce Smith
In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.
Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philosophy and Mathematical Logic, Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney.
2024-07-301h 40
Fuse - The PR, Marketing and Communications PodcastBehind the Byline — From Journalism to PR with John HarringtonIn this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs.
John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a first-class degree in politics and history. Named Best Digital Journalist/Blogger at the 2019 PRCA Digital Awards, John brings expertise to the conversation.
We explore John's journey from journalism to...2024-06-251h 04
PoliticommsImpact on Comms: Of Debates, Demographics, and a change in GovernmentIn this episode of the Politicomms Podcast by Onclusive, hosts Jack Richards, Stephen Canning, and Elena Campbell are joined by Curzon PR Chief Exec, Farzana Baduel. The group explore Labour’s strategic handling of key issues like taxation and the Middle East conflict. They discuss the emotional impact of political messaging, public apathy towards the Conservatives, and the potential for a post-election reinvention. Elena offers insights for public affairs professionals on adapting to a new political landscape. Tune in for expert analysis and actionable advice.In this episode, the importance of horizon scanning is discussed. Get On...2024-06-2241 min
Fuse - The PR, Marketing and Communications PodcastThe Reputation Game: Mastering Corporate Image with Rupert YoungerIn this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.
Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation...2024-05-281h 02
Fuse - The PR, Marketing and Communications PodcastExploring Legal Dimensions to Reputation Management With Emma Woollcott
In this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges.
Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisations. Recognised for her excellence in reputation law, Emma's accolades include Spears Wealth Management's Index and nominations in prestigious legal publications.
In This Episode, We Explore:
Collaboration Between Lawyers and PRs
Managing Reputational Risks
Legal options to deal with defamation
Ethical...2024-04-2346 min
Fuse - The PR, Marketing and Communications PodcastExploring Legal Dimensions to Reputation Management With Emma WoollcottIn this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges.
Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisations. Recognised for her excellence in reputation law, Emma's accolades include Spears Wealth Management's Index and nominations in prestigious legal publications.
In This Episode, We Explore:
Collaboration Between Lawyers and PRs
Managing Reputational...2024-04-2350 min
Fuse - The PR, Marketing and Communications PodcastBlueprint for Agency Growth: Lessons from Crispin MannersJoin us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth.
With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indelible mark on the PR industry.
In this episode, we explore:
Strategies for managing growth within agencies and creating a...2024-03-1358 min
Fuse - The PR, Marketing and Communications PodcastPR’s Kleptocracy ProblemJoin host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre. His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy. Tom examines how professional service firms can act as enablers.
In this episode, we explore:
The Chatham House Kleptocracy Report
PR industry Report with the Foreign Policy Institute
The role of PRs in combating dirty money.
SLAPPs and their impact on freedom of...2024-01-2349 min
Fuse - The PR, Marketing and Communications PodcastPublic Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard
Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business.
In this episode, we explore:
The dynamics of public affairs and public relations
Lobbying as a tool for good
The success and strategy behind Co-op's modern slavery and shoplifting campaigns
Paul's involvement in Marcus Rashford's initiative to feed school children
How to maintain mental health and well-being...2024-01-091h 07
Fuse - The PR, Marketing and Communications PodcastA Strategy for Success with Prof. Nirmalya KumarJoin our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking.
In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way...2023-11-2148 min
Fuse - The PR, Marketing and Communications PodcastUnleashing Africa's PR Potential and Global Impact: Ayeni AdekunleIn this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse.
With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa.
In this episode, Farzana and Ayeni explore various facets of the PR i...2023-10-241h 09
Fuse - The PR, Marketing and Communications PodcastEmbracing Diversity and Empowering Change in Internal Communications with Advita PatelOn this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect.
In this enlightening conversation, we explore:
The roots of Advita's rebellion and the inspiration behind her CommsRebel movement.
Strategies for building confidence in leaders to navigate change and embrace difficult conversations.
Reshaping the narrative around diversity in the workplace.
Empowering underrepresented women in their career progression.
Join us as we unravel the layers of...2023-10-1031 min
Fuse - The PR, Marketing and Communications PodcastEconomics, Media, and Bridging Divides: A Conversation with Mehreen KhanOn this episode of Fuse, Farzana Baduel chats with Mehreen Khan, Economics Editor of The Times.
Mehreen brings a wealth of experience from her time as a Brussels correspondent at the Financial Times, reporting on the European Union, Brexit, and the political economy of the eurozone. In this episode, they explore:
Breaking the age stereotypes in journalism
The importance of financial literacy for women and underserved communities.
Bridging socio-economic gaps in the media sector.
Regional perspectives in a London-centric industry.
Journalism...2023-09-2632 min
Fuse - The PR, Marketing and Communications PodcastNavigating Purpose and Change in Global PR with David GallagherIn this enlightening episode of PRCA Fuse, hosts Dan Gold and Farzana Baduel sit down with award-winning author and global PR strategist David Gallagher. With 25 years of experience at Ketchum, Omnicom and leadership roles in British and global trade groups, David's journey from journalism to PR is both inspiring and insightful.
Discover how purpose, resilience, and impact are at the core of David's career as he discusses:
The transition from journalism to PR and its influence on modern communications.
How authentic marketing and communications wins in the purposeful age
Building and...2023-09-1258 minFuse - The PR, Marketing and Communications PodcastTapping into the future with forecastingMeet our new co-host and listen to our first-ever joint episode with Farzana Baduel.
Farzana is the co-founder and CEO of Curzon PR, a global strategic communications firm headquartered in London. Our hosts Dan and Farzana sit down with Martin Raymond, co-founder of Future Laboratory, working with some of the world's Forbes 500 and FTSE 100 most innovative brands, and in we discuss how companies can peek into the future and how to harness the tools needed for effective forecasting.
Produced by Dan Gold and hosted with Farzana Baduel.
...2023-07-1141 min
The Elephant in the Room95: A conversation with Farzana Baduel, Co-Founder, Curzon PR on PR, Purpose and LeadershipShownotesNot all Asians have the same stories and experiences. My guest on The Elephant in the Room podcast this week Farzana Baduel, a successful entrepreneur and Co-Founder of Curzon PR was inspired by her mother and her aunts who ran their own successful businesses in Pakistan. She also considers her identity as a British Asian to be her strength, something that has helped her straddle two worlds. In the episode we spoke about her entrepreneurial journey, setting up multiple businesses, 👉🏾 The impact of a world in flux on the PR/Comms Industry👉🏾...2023-04-1323 min
The AgendaThe Collective Conversations: The Wider WorldWe’re talking everything from politics and the global economy to social and sustainability issues. It’s a complex web of competing, unclear and challenging priorities for brands. What’s clear is that 2023 is going to throw a lot of hurdles at businesses – navigating them is going to be a necessity. Alan Hunt, Co-Founder of The Collective speaks to Farzana Baduel, Global Head of Sustainability and Impact Consulting at BPCM and Martin Raymond, Co-Founder of The Future Laboratory and Editor-in-chief of LSN global.2023-01-3043 min
Naughty Bites PodcastNaughty Bites Podcast Season 2: Episode 6: Gastronationalism ー Challenging Perceptions of Food Culture and National Identity with Farzana BaduelWhat concepts contribute to the development of "gastronationalism"? How can food sustain the emotional power of national attachment and be used to shape production and marketing? What is the role of effective PR in addressing sociological issues, from identity politics to authenticity and culture, to globalisation's complexities? In this episode, Farzana Baduel and I discuss the many layers that make up our unique identities as well as the broader food culture we live in. We discuss policies regarding food tradition and authenticity. Food and identity become a lens through which we view the world over...2022-12-2150 min
Space Café RadioSpace Cafè Radio - on tour in London - with Dr. Philip MetzgerIn this Space Café Radio – SpaceWatch.Global Senior Editor and Space Café Italy Host Dr. Emma Gatti spoke with Dr. Philip Metzger, planetary scientist at the University of Central Florida. In 2021 he was selected as the Kennedy Space Center’s NASA Scientist/Engineer of the Year for research into the blast effects of lunar landings. In 2021, the International Astronautical Union named Asteroid 36329 Philmetzger after him for his efforts to preserve the Apollo sites on the Moon.In this episode Philip discusses how humanity can use and preserve the moon. He covers how both a human and robotic presence is ess...2022-09-0115 min
Space Café RadioSpace Café Radio - on tour in London - with Temi ShogelolaIn this Space Café Radio – SpaceWatch.Global Senior Editor and SpaceCafé Italy Host Dr. Emma Gatti spoke with Temi Shogelola, Space Sustainability Lead at the UK Space Agency, at the 4th Secure World Foundation Summit in London on June 22-23.At the summit, Temi gives her perspective and opinion on the needs of the space domain to implement policies to further space sustainability. Policies such as tracking debris, in-space traffic management, collaboration, and investment.Space Cafè Radio brings you talks, interviews and reports from the team of Space...2022-08-0113 min
Space Café RadioSpace Café Radio – on tour in London - with Farzana BaduelIn this Space Café Radio – SpaceWatch.Global Senior Editor and SpaceCafé Italy Host Dr. Emma Gatti spoke with Farzana Baduel the CEO of Curzon PR, a London-based PR firm focused on public relations and marketing communications consultancy, at the 4th Secure World Foundation Summit in London on June 22-23. Farzana also served as Vice-Chair of Business Relations for the UK Conservative Party. At the summit, Farzana discusses the biggest issues with communication to stakeholders outside of the space industry. She also sheds-light on the misconceptions the public has...2022-07-2815 min
Business and Bubble TeaFemale Leadership, PR and Communication whilst managing a Work-life BalanceFarzana Baduel is the CEO of Curzon PR. She co-founded it in 2009, having previously run an accountancy firm and serving as Vice-Chair of Business Relations for the UK Conservative Party. She is a PR expert working across government, corporate, consumer and cultural issues. She has particular expertise in strategic communications, and champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She is a media commentator on PR, diversity and female leadership and has written for or contributed to BBC Newsnight, Al Jazeera, The Guardian, the Financial Ti...2022-03-3021 min
Founders HouseHow To Break Into The PR Industry & Advice For Students - Farzana Baduel, Curzon PR (Part Two)#25: In part two of my chat with Farzana Baduel, the founder and CEO of London based Curzon PR, we talk about the challenges of founding her company during the recession, her experience working with Oxford University, advice for students looking to break into the PR industry and expert tips for startups.Farzana regularly lectures around the world on PR, entrepreneurship and women's leadership and, as a thought-leader, has contributed on the BBC, Forbes, the Financial Times and Sky News.SIGNUP FOR OUR NEWSLETTER HERE: https://linktr.ee/foundrshouseFoundrsHouse was created by Milan...2021-06-0312 min
Founders HouseCommunicating Your Story & The Art Of Public Relations - Farzana Baduel, Curzon PR (Part One)#24: Farzana Baduel, the founder and CEO of London based Curzon PR, talks about founding her agency in the midst of a recession, mastering your thought leadership abilities, how the industry has changed over her career and the importance of strategically aligned content creation.Farzana regularly lectures around the world on PR, entrepreneurship and women's leadership and, as a thought-leader, has contributed on the BBC, Forbes, the Financial Times and Sky News.SIGNUP FOR OUR NEWSLETTER HERE: https://linktr.ee/foundrshouseFoundrsHouse was created by Milan Ehrhardt, a second year university student at the...2021-06-0313 min
TEA with NickyEp 16: Farzana Baduel | CEO of Curzon PR; Resident PR Expert & Ambassador at the Oxford FoundryFarzana Baduel is the CEO & Co-Founder of Curzon PR. She has been appointed as the Resident Public Relations expert and Ambassador for the Oxford Foundry, the University of Oxford’s entrepreneurship centre. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She set up Curzon PR in 2009, having previously served as Vice-Chair of Business Relations for the UK Conservative Party.Farzana is a PR expert working across government, corporate, consumer and arts & culture. She is both C...2021-04-0430 min
THE TEA with NickyEp 16: Farzana Baduel | CEO of Curzon PR; Resident PR Expert & Ambassador at the Oxford FoundryFarzana Baduel is the CEO & Co-Founder of Curzon PR. She has been appointed as the Resident Public Relations expert and Ambassador for the Oxford Foundry, the University of Oxford’s entrepreneurship centre. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She set up Curzon PR in 2009, having previously served as Vice-Chair of Business Relations for the UK Conservative Party.
Farzana is a PR expert working across government, corporate, consumer and arts & cult...2021-04-0430 min
Global ImpactS3 E1: The Year Just Passed, The Year Ahead in 2021In this first episode of Season 3, we present highlights from the past year and look at trends to watch out for in 2021. An update on the global coronavirus situation. Excerpts from my mini power panel on the year ahead with Farzana Baduel of London's Curzon. Audio clips from previous guests include: Emily Lau (Hong Kong), Peter Maurer (ICRC), Ambassadors William Taylor and Alexander Vershbow (USA), Dr. Anastasia Vasilyeva (Russia), Liana Mistretta (Italy), Dr. Boris Lushniak (USA), Dr. Sue Verma (USA), Diana Graber (USA), Dr. Michael Osterholm (USA), Dr. Syra Madad (USA), Mary Jean Tully (Canada), Jim Rogers (Singapore).F...2021-01-1054 min
Exploring Digital with PurrHow can you pivot your offering to appeal to a wider marketplace?Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Farzana Baduel (Curzon PR) about how she pivoted strategies for the agency and their partners during lock down as well as how this period affected creative entrepreneurs to come up with innovative ideas that focus on having a positive environmental and social impact.2020-08-1031 min
GlobalEdgeTalkFarzana Baduel: Resident PR Expert at The Foundry, Oxford University on Protests in the USA, Brexit and Cultural DifferencesSend us a textFarzana Baduel is the founder and CEO of Curzon PR. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. Listen to this incredible woman now!Support the show2020-06-0833 min
GlobalEdgeTalkFarzana Baduel: Resident PR Expert at The Foundry, Oxford University on Protests in the USA, Brexit and Cultural DifferencesFarzana Baduel is the founder and CEO of Curzon PR. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She set up Curzon PR...
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Support this podcast: https://anchor.fm/globaledgetalk/support2020-06-0833 min
PR for Humans with Mike SergeantStorytelling and international PR with Farzana BaduelFarzana Baduel is the founder and CEO of Curzon PR. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She set up Curzon PR in 2009, having previously served as Vice Chair of Business Relations for the UK Conservative Party.Farzana has been appointed as the resident public relations expert and ambassador for the Oxford Foundry, the University of Oxford’s entrepreneurship centre, where she delivers masterclasses in PR and mentors female entrepreneurs. She is a committed camp...2019-01-2640 min