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HORECA AUDIO NEWS - Le pillole quotidiane10.324 - Global mixology: trionfano i bartender italiani, crolla il whiskey Usa, quella volta che Churchill sfidò il ProibizionismoI bartender italiani dominano la Diageo World Class 2025, ma lavorano tutti all’estero: numero uno Felice Capasso da Oslo. Con i dazi di Trump crollano le esportazioni di alcolici americani, situazione drammatica per il whiskey. La storia: quando Winston Churchill si fece prescrivere alcolici dal medico per aggirare il Proibizionismo Usa. La selezione delle notizie dai media internazionali sul mondo di cocktail e distillati.
2025-10-0705 min
The MAFFEO DRINKS Podcast069 | Felice Capasso | Bringing Clarity to Spirits Consumers | Sesto Senso AcademyIn episode 69 of the Maffeo Drinks Podcast, Chris continues his conversation with Felice Capasso, diving deep into consumer misconceptions in the alcohol industry and how brand advocacy should be approached.
They examine consumers' misunderstandings about production processes, using the example of whisky from Scotland.
They also discuss the importance of educating consumers and professionals, the difference between creating a trend and establishing a category, and how to stand out in a crowded market.
Real-life analogies, like Italian food specialties, help illustrate the nuances of education and branding.
Additionally, the episode touches...
2024-07-1642 min
MAFFEO DRINKS: Built Bottom-up069 | Felice Capasso | Bringing Clarity to Spirits Consumers | Sesto Senso AcademyMerry Christmas & Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. In episode 69 of the Maffeo Drinks Podcast, Chris continues his conversation with Felice Capasso, diving deep into consumer misconceptions in the alcohol industry and how brand advocacy should be approached.
They examine consumers' misunderstandings about production processes, using the example of whisky from Scotland.
They also discuss the importance of educating consumers and professionals, the difference between creating a trend and establishing a category, and how to stand out in a crowded market.
R...
2024-07-1644 minThe MAFFEO DRINKS Podcast068 | Felice Capasso | The Power of Liquid-driven Messaging | Sesto Senso Spirits AcademyIn episode 68 of the Maffeo Drinks Podcast, host Chris Maffeo talks to Felice Capasso, Diageo WorldClass winner of Norway 2024 and WSET 2 &3 Spirits Educator.
They explore compelling storytelling and strategies for brand building in a crowded market. The discussion covers the importance of having a clear message in packaging, brand advocacy training, and maintaining consistency across all marketplace touchpoints.
Felice shares his insights from both the brand side and bartender’s perspective, emphasizing the need for clear and expressive communication in the spirits industry.
The episode touches on balancing brand identity with creative freedom, of...
2024-07-0945 minMAFFEO DRINKS: Built Bottom-up068 | Felice Capasso | The Power of Liquid-driven Messaging | Sesto Senso Spirits AcademyMerry Christmas & Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. In episode 68 of the Maffeo Drinks Podcast, host Chris Maffeo talks to Felice Capasso, Diageo WorldClass winner of Norway 2024 and WSET 2 &3 Spirits Educator.
They explore compelling storytelling and strategies for brand building in a crowded market. The discussion covers the importance of having a clear message in packaging, brand advocacy training, and maintaining consistency across all marketplace touchpoints.
Felice shares his insights from both the brand side and bartender’s perspective, emphasizing the need for cle...
2024-07-0947 min
Le interviste di Lupo e ContadinoLC - La fiaba e l'infanzia nella canzone italiana - Ernesto Capasso e Francesco Muzzopappawww.lupoecontadino.itwww.facebook.com/illupoeilcontadinolupoecontadino@gmail.comMENU DELLA SERATA:(per la serie di conversazioni a tema:il Pop-racconto dell'immaginario)Nella prima parte della serata avremo con noi Ernesto Capasso, autore del piacevolissimo: Ho visto Nina volare - la fiaba e l'infanzia nella canzone italiana, Arcana Edizioni libro, con una splendida prefazione di Roberto Vecchioni, che racconta i percorsi in musica che hanno scritto i grandi autori italiani (Dalla, De Gregori, chiaramente De André, Bersani, ...), fra i temi della fiaba, dell'infanzia e delle immense domande che i bambini sono i...
2017-03-212h 17