Shows
Growth, Brands and More PodcastBrand Strategy Unpacked: the Good Strategy ConundrumThis episode deviates from the usual interview format, focusing on my takeaways from the previous episodes. Key takeaways include the dual nature of strategy and execution, the importance of local insights, setting clear brand boundaries, balancing short-term and long-term goals, and understanding market dynamics and consumer behavior. I also emphasize patience in brand building and balancing performance marketing with brand integrity. Future episodes will feature guests like Marco Loschiavo Pellicano, Ralph Talmont, Dorota Zylewicz-Nosowska, and Wojtek Nosowski - founders of Frant - discussing design collaboration, community building, and brand strategy in practice.In a nutshell2024-07-2932 min
Growth, Brands and More PodcastGlobal Brands, Local Insights | Paul MarkovitsIn this episode, I talk to Paul Markovits, whom I met in the late 90s and early 2000s at P&G in Brussels. He went on to have a terrific career at P&G before moving back to Bucharest, where he worked—among others—for Vodafone, Heineken, and Carlsberg.Paul is a brand champion and a consumer expert and has worked with critical global brands in local market reality, adapting and executing global strategies in Romania. The discussion covers strategies for maintaining the local relevancy of global brands, with insights into Paul’s career...2024-06-2453 min