Shows
Up ArrowUp Arrow Podcast | Telling Your Story is Evolving — How Truth and Persistence Built Pickle Juice Into a Global BrandFilip Keuppens is the CEO of The Pickle Juice Company, a functional beverage company known for its specialty sports hydration beverage, Pickle Juice®. Under his leadership, he scaled the company from $250,000 in annual revenue to over $10 million, turning it into a global, science-backed brand. Before The Pickle Juice Company, Filip held sales roles at major firms, including 20th Century Fox, Warner Home Video, and Kraft Heinz.
In this episode…
Building a brand that stands out in a saturated market isn’t just about clever marketing or bold claims; it’s about proving your worth through tangibl...
2025-11-041h 21
Up Arrow PodcastTelling Your Story is Evolving — How Truth and Persistence Built Pickle Juice Into a Global BrandFilip Keuppens is the CEO of The Pickle Juice Company, a functional beverage company known for its specialty sports hydration beverage, Pickle Juice®. Under his leadership, he scaled the company from $250,000 in annual revenue to over $10 million, turning it into a global, science-backed brand. Before The Pickle Juice Company, Filip held sales roles at major firms, including 20th Century Fox, Warner Home Video, and Kraft Heinz. In this episode… Building a brand that stands out in a saturated market isn't just about clever marketing or bold claims; it's about proving your worth through tangible results. How can you...
2025-11-041h 21
The Positive Persistence Podcast with Ian Bowen71. Building a Breakthrough Brand with Filip KeuppensWhat does it take to transform a niche remedy into a globally recognized performance brand used by elite athletes?In this insightful and tactical episode, Ian Bowen sits down with Filip Keuppens, the visionary CEO of The Pickle Juice Company. Filip pulls back the curtain on his journey of building Pickle Juice, the only scientifically proven beverage to stop muscle cramps in 60 seconds. He shares the unique challenges of carving out the "hyperfunctional beverage" category and educating consumers on a product that has nothing to do with actual pickles.Drawing from his diverse background in...
2025-10-2244 min
Enterprise Podcast Network – EPNBranding Beyond the Bottle: How The Pickle Juice Company Found Its Edge Filip Keuppens, CEO of The Pickle Juice Company, the maker of the only scientifically proven beverage designed to stop muscle cramps joins Enterprise Radio.… Read more The post Branding Beyond the Bottle: How The Pickle Juice Company Found Its Edge appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.
2025-08-0208 min
The Next PlaybookFight or Flight: Filip Keuppens on Being DecisiveSponsorsMomentous - Get 20% off your purchase at livemomentous.com when you enter code PLAYBOOK20Mateina - Go to drinkmateina.com/PLAYBOOK for a discount on any purchase.SummaryIn this conversation, Filip Keuppens shares his journey from being a professional freestyle skier to becoming a rugby player and entrepreneur. He discusses the importance of art in his life, the lessons learned from competitive sports, and the transition from full-contact rugby to touch rugby. Filip emphasizes the significance of nutrition and performance in sports, as well as the challenges of identity...
2025-06-1051 min
Second in Command: The Chief Behind the Chief with Cameron HeroldEp. 474 - The Pickle Juice Company Executive Vice President, Filip KeuppensIn today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Filip Keuppens, Executive Vice President of The Pickle Juice Company.During the conversation, Sivana and Filip dive deep into the complexities of leadership and the balancing act of managing day-to-day operations while simultaneously planning for the long-term success of an organization. You'll discover the importance of building genuine relationships with team members, focusing on transparency and trust. These principles are essential when navigating the challenges of team dynamics, particularly in times of growth and change.Hear about the challenges of...
2025-05-1356 min
The Branding Laboratory37 - Innovating with Pickle Juice: Strategies for Building a Resilient Brand in a Crowded Market with The Pickle Juice Company's Filip KeuppensIn the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes. He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product development, market differentiation, and the importance of authenticity in endorsements. The episode underscores the significance of resilience, focus, and genuine connections in entrepreneurship, offering valuable lessons on personal growth and leadership in a competitive marketplace.Want to learn more...
2025-03-181h 16
The Inspired Stories PodcastCracking The Cramp Code with Filip Keuppens: The Science of Pickle Juice🎙️ How Did a Former Entertainment Executive Revolutionize Sports Nutrition?In this engaging episode, Filip Keuppens, Executive Vice President of The Pickle Juice Company, shares his journey from corporate entertainment to pioneering a revolutionary sports drink. Originally from Belgium, Filip's path led him through Warner Brothers and Fox before joining a company that would challenge conventional wisdom about muscle cramps and hydration.✨ Key Insights You'll Learn:How a single NFL game inspired a revolutionary productWhy traditional assumptions about muscle cramps were wrongThe power of building a brand without traditi...
2025-03-041h 07
Marathon Running Podcast239. Muscle Cramps in MarathonsIn this episode of the Marathon Running Podcast, we talk to Filip Keuppens about the science behind muscle cramping and how runners can prevent and manage it. We explore the primary causes of cramping, including muscle fatigue, hydration levels, and electrolyte imbalances, as well as why some runners may be more susceptible due to genetics or environmental factors. Filip provides evidence-based insights into the role of nutrition, training, and conditioning in reducing cramping risks and shares strategies for addressing cramps mid-run.We also delve into emerging research on unconventional remedies, such as pickle juice, and its potential...
2024-12-1642 min
On the MoveEpisode 52 - The Power of Pickle Juice with Filip KeuppensIt's National Pickle Day, and we thought what better way to celebrate than with the Vice President of The Pickle Juice Company, Filip Keuppens. The Pickle Juice Company provides all of our pickle juice for the Allianz Partners Richmond Marathon. We provide a lot of pickle puns, and learn some truly jaw dropping facts about the creation of pickle juice.
2024-11-1423 min
ehealth radio networkThe Science to Preventing Muscle CrampsFilip Keuppens, the Executive Vice President of the Pickle Juice Company joins eHealth Radio and the Health News and Supplement Channels. Pickle Juice’s organic, briny beverage is the only scientifically backed solution to prevent muscle cramps. Listen to interview with host Eric Michaels & guest Filip Keuppens discuss the following: How does Pickle Juice work to prevent muscle cramps, and what makes it more effective than traditional hydration drinks?Can you explain the key ingredients in Pickle Juice and how they contribute to its health benefits?How can Pickle Juice be incorporated into the daily routine of someone who is no...
2024-09-0608 min
Optics in Action36 - Exploring the Revolutionary Benefits of Pickle Juice with The Pickle Juice Company's Filip KeuppensYour host, Ryan Weiss, talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. For Filip and his team at the Pickle Juice Company, their mission is to create sustainable, relevant solutions that genuinely matter. Their unique go-to-market strategy blends traditional consumer packaged goods (CPG) theories with mission-based and experiential approaches. But it's not just about the product—it's about making a difference.The Pickle Juice Company has achieved something extraordinary: a 100% efficacy rate in alleviating muscle cramps within 82 seconds of ingestion. This is a monumental feat, considering that muscle cramps affect roughly 50% of pe...
2024-05-0218 min
Business NinjasScientifically Proven to Stop Muscle Cramps | Business Ninjas: WriteForMe & The Pickle Juice CompanyIn this episode of Business Ninjas, Filip Keuppens, Executive VP of The Pickle Juice Company, joins Andrew to tell us why top endurance athletes choose Pickle Juice as their go-to sports drink.Pickle Juice® Sport was founded in 2001 for the purpose of providing relief for anyone that suffers from muscle cramping. The high electrolyte content of the dill flavored beverage assists the body in removing lactic acid from exerted muscle tissue thereby alleviating debilitating muscle cramps. Pickle Juice® Sport offers additional advantages with fortification of Potassium, Zinc, Vitamin C, and Vitamin E.Learn more: https://pi...
2023-10-2829 min
2023-10-1944 min
jobTopia with Tony MooreLive from Natural Products Expo East with Filip Keuppens, Pickle Juice and Matt Kovacs, Blaze PR.Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA).
These are the 10 brands they interviewed on the fly.
Filip is the EVP at The Pickle Juice Company - https://picklepower.com/
https://www.linkedin.com/in/fkeuppens/
I love this hysterical "non-profit" they set up https://savethepickles.org/
Lift Bar - https://liftbar.com/
Bone Suckin' Foods - https://bonesuckin.com/
Manuka Honey (New Zeland)
Fire Department Coffee - https://www.firedeptcoffee.co...
2023-09-2523 min
Mission Matters Fitness with Adam TorresFilip Keuppens Talks About Using Pickle Juice to Stop Post-Workout Muscle CrampsFilip Keuppens, Global VP of Pickle Juice, was interviewed by Adam Torres on Mission Matters Fitness Podcast. Filip Keuppens talks about how his organic Pickle Juice products are working to relieve post-workout muscle cramps through electrolytes and more.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee...
2022-01-2729 min
The Entrepreneur Spotlight Show with Andy JacobFilip Keuppens, VP of Global Sales and Marketing, The Pickle Juice Company, A DotCom MagazineAbout Filip Keuppens and The Pickle Juice Company:
Skilled Sales and Operations Management Professional with experience managing teams in Ecommerce, Club, Specialty and Grocery Classes of Trade as well as Service Industry.
Pickle Juice® Sport was founded in 2001 for the purpose of providing relief for anyone that suffers from muscle cramping. The high electrolyte content of the dill flavored beverage assists the body in removing lactic acid from exerted muscle tissue thereby alleviating debilitating muscle cramps. Pickle Juice® Sport offers additional advantages with fortification of Potassium, Zinc, Vitamin C, and Vitamin E.
It is...
2021-10-0628 minjobTopia with Tony MooreMarketing Acute Hyper-Functional Products with Filip Keuppens VP Global Sales, Pickle Juice CompanyFilip Keuppens, VP Global Sales, The Pickle Juice Company. https://picklepower.com/
Connect with Filip on LinkedIn: https://www.linkedin.com/in/fkeuppens/
Ultra-endurance athletes suffering from cramps want a quick fix. Function over form - or in this case, flavor, is the name of the game. Welcome to the world of "Acute Hyper-Functional" products.
In this week's episode, Filip and I share an unedited and raw conversation about Pickle Juice's go-to-market strategy. It's a hybrid pure CPG play, experiential and mission-based company rolled into one. Pickle Power? Green Team? They own what t...
2021-09-1747 min
Food & Beverage Leaders5 - Successfully Growing Your Food-Based Business with The Pickle Juice Company's Filip KeuppensIn this episode, your host speaks with The Pickle Juice Company's Filip Keuppens about the benefits of their product, becoming a household name in your industry, collaboration opportunities in the industry, the labor shortage, and more. Check out The Pickle Juice Company at https://picklepower.com/
2021-08-1320 min
The Tyler Wagner ShowFilip Keuppens: Pickle Juice PowerFilip Keuppens joins us on The Authors Unite Show.
This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: https://authorsunite.com/
Thank you for listening to The Authors Unite Show.
2021-07-1528 min
Grassroots MarketingPickle Juice With Filip KeuppensPickle Juice's organic, briny beverage is the only scientifically backed solution to prevent muscle cramps. Pickle Juice is just the kind of no-spin, the real deal, game-changing product Keuppens loves to bring to market. Indeed, the beverage has highly research, study-backed benefits. As the Vice President of Global Sales and Marketing, Filip Keuppens acknowledges the name The Pickle Juice Company may be limiting. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle that initiates cramping. Pickle Juice’s organic, briny beverage is...
2021-06-2915 min
Courtesy of CourtFilip Keuppens, Pickle JuicePickle Power!! 🥒In this week’s episode, Courtney sits down with Filip Keuppens, the head of sales + marketing at Pickle Juice.
But wait, it’s not what you’re thinking…this type of Pickle Juice has real health benefits that span far beyond what you can probably imagine. It’s taken the fitness world by storm and is helping to cure common ailments that athletes typically fall victim to.
But that’s not all! Listen in as Filip explains how Pickle Juice can help just about anyone…
To learn more about Pickle Juice or to pick up som...
2021-05-2618 min
Jess Marshall PodcastFilip KeuppensOn today’s episode, I have the pleasure of sitting down with fellow rugby man and Senior VP of Marketing for Pickle Juice Sport - Filip Keuppens!
2021-03-141h 47
NexxtLevel Brands PodcastFinding Your Niche - Pickle Juice on the NexxtLevel Brands Podcast!Filip Keuppens is the Vice President of Global Sales and Marketing at Pickle Juice® Sport. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks the nerve signals that initiate cramping. Pickle Juice® Sport has highly researched and study-backed benefits—and it’s just the kind of no-spin, real deal, game-changing product that Filip loves to bring to market. Before joining Pickle Juice® Sport, Filip was the Director of Sales for 20th Century Fox and a Key Account Manager for Warner Home Video. Outside of the office, he’s the Dire...
2021-02-1840 min
Road Dog PodcastFilip Keuppens Gets In A Pickle"I guess it's like full contact fartleks for me." Filip Keuppens is a former U.S. Army Soldier, professional mogul skier, Olympic rugby player, and the vice president of global sales and marketing for the Pickle Juice Company. Pickle Juice is a sports drink that eliminates muscle cramping and dehydration. Luis and Filip discuss the rules of Rugby, muscle cramping, the benefits of Pickle Juice, and the wild fun times at the Born To Run Ultramarathon. Support Road Dog Podcast by: 1. Joining the Patreon Community: https://www.patreon.com/roaddogpodcast 2. Subscribe to t...
2020-07-1357 min
StrategyCastEpisode 294: Controlling Your Brand’s Narrative With Filip Keuppens of the Pickle Juice Company “Brands are no longer what we tell people we are. Our brands are what people tell each other they are.” Filip Keuppens is a former U.S. Army soldier, professional mogul skier, and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. Filip has been with the company since June 2015 and is responsible for identifying expa...
2020-03-0323 min
Octane Personal Training with Jason Benavides173. Keep Cramps Away with Filip KeuppensFilip Keuppens is a former U.S. Army Soldier, professional mogul skier and rugby player, coach and referee who currently works as the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. After developing its popular sports drink to address the neurological signals that are at the root cause of the cramp, The Pickle Juice Company has become an evolving entity by changing its product to better adapt...
2016-09-1633 min