Shows
MRX Lab#71 - From Numbers to Narratives: What it Means to Make Data LandResearch isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab.Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40 minutes, the pair discuss the strategic use of qual and quant, how insight communities bring connection and camaraderie to research, the importance of crafting stories that a...
2025-12-1029 minMRX Lab#70 - How to Build an Audience Centric BrandWhen Lord Reith founded the BBC in the radio age, it embodied an ethos of public service. That spirit remains at its core to this day. And, as Brand Director Jane Callingham explains, creates a uniquely challenging dynamic for the institutions researchers. Rather than define a narrow target market, the BBC charter demands that it serve the public - which means it must deliver value to all.Understanding audiences, not as a homogenous whole, but as a diverse set of segments is crucial not to narrow targeting - but to evaluate how each and...
2025-11-1226 minMRX Lab#69 - Addressing the Bad Habits of Market ResearchIn an analysis of recent market research conference agendas, Nick Rich found that only 6% of sessions focus on impact and a fraction of that reaching the C-Suite. That stands in stark contrast to recommendations from the recent Client Sight report. Nick puts forward the case that, as a sector, our focus is in the wrong place - and more attention needs to be given to the relationship between insight and growth.This conversation challenges researchers to re-think the role of research, the language that's used to describe it and the procedural aspects of the...
2025-10-1526 minMRX Lab#68 - Embedding Customer Voices in Strategic DecisionsIn this episode of the MRX Lab podcast, Claire Rainey, Head of Insights at Virgin Media O2, shares how customer insight teams can move beyond data collection to become powerful agents of influence. Drawing on experiences from brand tracking to campaign design, Claire illustrates the importance of keeping the “customer on your shoulder” in every decision, even when insight professionals aren’t in the room. She explains how her team balances process with influence, builds a culture of customer centricity, and develops the communication skills needed to resonate with diverse stakeholders. From surprising findings about...
2025-09-1628 minMRX Lab#67 - Applying Behavioural Science to Market ResearchWhat drives behaviour, and how can understanding it make research more impactful? How do we bridge the gap between what people say and what they actually do? And what practical steps can researchers take to embed behavioural insights into the heart of market research practice? Those are the questions we put to Chris Harvey, CEO of Activate Research.With a background at the intersection of behavioural science and applied research, Chris shares how small shifts in framing, context, and design can lead to powerful improvements in data quality and decision-making. Tune into this thought-provoking...
2025-08-2020 minMRX Lab#66 - The Value of Market Research Intelligence and Data QualityWhat helps market research cut through the noise to reach the ears of those who truly need to hear it? How do you build the case for the value of research? And how do you transform conversations about data quality into the language of decision makers? Those are the big questions we sit down with MRS CEO Jane Frost to discuss.Drawing on a wide range of inspirations, including her role as a Trustee of The Lowery, Jane encourages researchers to utilise the skills that they have - including a robust knowledge of fundamentals...
2025-07-2327 minMRX Lab#65 - Customer Closeness, Research Delivery & Insight LeadershipWhen asked about the insight that surprised her most throughout her career, today's guest didn't answer with an unexpected fact about consumers - but instead an observation about how stakeholder response to insight is influenced significantly by its delivery. That's the jumping off point for a wide-ranging discussion with Rosemary Hadden, Head of Customer and Market Insight at City & Guilds.In this episode, new MRX Lab host Paul Hudson explores what it takes to become an insight leader with Rose - including the importance of building a strong team, having a strategic outlook, and speaking the language...
2025-06-1926 minMRX Lab#64 - Applying Human Truths to Insight and MarketingCreating a culture of customer centricity needs more than great insight. It requires the wisdom to know not just what the data is telling you, but what customers are really saying. But building this type of organisational empathy is no easy task - especially in an age where technology and artificial intelligence are becoming increasingly commonplace.In this wide-ranging discussion with Shanice Mitchell, we discuss the human truths that will always apply to market research. The need to build empathy. The importance of good communication. Why customers yearn to feel listened to. And, most of all, why...
2025-05-2123 minMRX Lab#63 - How to Socialise Customer Insight and Engage StakeholdersHow do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong internal branding, always-on insight and developing tools that respond to the needs of each business unit.Over the course of this 20 minute episode, we discuss how British Gas make use of a wide variety of methods, including regular meetings, guest speakers, and an engaged community of customers to bring data to life and ensure it forms the...
2025-04-2327 minMRX Lab#62 - Insight, Consumer Duty and Raising Voluntary StandardsIt's no secret that the financial services industry is one of the most heavily regulated consumer sectors in the UK. But can regulation, or voluntary commitments, become an advantage? In this fascinating MRX Lab episode, we speak to Patrick Alcantara, Director of Compliance and Insight at Lending Standards Board about how consumer duty (and voluntary governance) represents an opportunity for forward-thinking brands.But that's not all. Over the course of 20 minutes, we cover a wide range of topics - including routes into the industry, the skills that set researchers up for success and how customer closeness defines s...
2025-03-2523 minMRX Lab#61 - Empowering Women Leaders in Market ResearchHow does the research sector empower female leaders? How do we address the gender pay gap? How do we account for the additional challenges that women face in their day to day roles? In this thought provoking episode of the MRX Lab, we speak with AURA Award Winner Mayra Munguia about her experience, practical advice and path navigating a complex issue.Throughout the episode we touch on the role of motherhood and childcare, the difference that employers and managers can make through attitude or policy, plus what it takes to deliver award-winning research. All...
2025-02-2629 minMRX Lab#60 - Neurodivergence, ADHD and a Career in Market ResearchIn the first episode of Season 6, we're thrilled to be joined by Andy Morrison, Market Research Specialist at HSB and ADHD UK Ambassador. Since a diagnosis in 2023, Andy has worked tirelessly as an advocate for individuals with neurodigence in the workplace and to raise awareness for ADHD. In this episode, he discusses his journey pre- and post-diagnosis, plus shares valuable advice on how to manage ADHD in the workplace.
From taking a test-and-learn approach to management strategies, to being open and honest in communication with colleagues - Andy's advice highlights how researchers and employers...
2025-01-2922 minMRX Lab#59 - The Next Chapter of the MRX LabThis episode is a little different, and a little bittersweet. After nearly sixty epiosdes and five seasons, MRX Lab host Chris Martin is passing the baton. In the season finale, we introduce Mike Connor - who will take over the podcast from season six onwards. We find out more about Mike and his journey into the research sector, in addition to his vision for the podcast and what to expect next.
As this chapter closes for the MRX Lab, Chris reflects on the show's history and how it has evolved. He also shares his thoughts on the...
2024-12-1129 minMRX Lab#58 - The Nexus of Research, Marketing and EntrepreneurshipWhere exactly does the overlap between research, marketing, past, present and future lie? In this epiosde, Hannah Pira from the Memu Open Research Campus, joins us to discuss her journey from marketing entrepreneur to researcher - what she's learnt along the way, and how to foster more open collaboration.
In a wide-ranging discussion, we explore the fundamental role of marketing in management and alternative ways strategic communications can contribute to a more sustainable society. We also highlight similarities between entrepreneurs, researchers and marketers, plus the innovative approach to knowledge creation that Memu Open Campus is built on.
2024-11-2520 minMRX Lab#57 - Interoperability, FHIR and the Standardisation of DataIn the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future.
From promising to give consumers more direct control over
personal health data, to streamlining communications...
2024-11-1428 minMRX Lab#56 - Building a Culture of Customer CuriosityWhat does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions.
We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but...
2024-09-3023 minMRX Lab#55 - A Clientside Evaluation of AI in Market ResearchAI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out.
In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work...
2024-08-1428 minMRX Lab#54 - Marketing Communications for Research and InsightThe insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks.
So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use...
2024-07-0825 minMRX Lab#53 - Managing Stakeholder Expectations & Valuing InsightIn this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.
In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a...
2024-06-1423 minMRX Lab#52 - Overcoming the Commercial Challenges of ResearchDoes the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike.
We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more.
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2024-05-1529 minMRX Lab#51 - What It Takes to Become a Future Insights LeaderThe market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed.
In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome.
2024-04-1724 minMRX Lab#50 – A Filmmaker's Guide to Telling Impactful StoriesAs marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it.
We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of em...
2024-03-2225 minMRX Lab#49 – Improving Survey Quality and the Participant ExperienceDespite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.
We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to...
2024-02-2121 min
IntellicastNew Year, New IntellicastWelcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure!Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles.Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their Gf...
2024-01-2515 minMRX Lab#48 - Building Insight Teams for Transformative ChangeHow do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how...
2024-01-2426 minMRX Lab#47 - Generative AI and the Future of ResTechIf 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet.
Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant...
2023-11-1633 minMRX Lab#46 - How Researchers Become Decision ConsultantsThe role of research doesn’t end at the point of debrief. To create a successful, valued insight function it’s vital to engage with key business challenges, large and small. In this jam-packed episode, Nicola Stevens shares her experience building a research team from scratch – and the lessons learnt along the way.
We discuss the role of post-debrief decision sessions, the value of running small scale experiments, and the different ways of determining value. The episode also touches on the importance of honesty, outreach and the process of winning trust from colleagues across your busines...
2023-10-2026 minMRX Lab#45 - Customer Salience: How Insight Achieves a Seat at Many TablesIt’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standards – the need for sound decision-making has never been greater.
In this episode, Danny Russell explains why aiming for a seat at the boardroom table might be a mistake, and how building a culture of customer salience – in which research has a seat at many tables – offers a greater opportunity to have tangible, operational impact.
To find out more about Customer Salience and the 4C model, sign up...
2023-09-1323 minMRX Lab#44 - Simplicity, Staying Power and Informed DecisionsBoth the marketing and research industries have undergone tremendous change in the last decade. Discovering the new role that insight teams play in the modern world is a challenge for many. In this episode, we explore the intersection of data, communication and company culture with award winning comms expert Lucy Davison.
Over the course of 30 minutes, we cover the major principles that researchers need to grapple with in order to effectively have long-term impact on organisational decision making. Developing an overarching customer narrative. The importance of repetition. Why insight needs confident advocates. And much...
2023-08-2331 minMRX Lab#43 - Understanding Joy and The Human ExperienceIn Season 3, we spoke to Andrew Cannon ahead of the Year of Joy launch. Now that the community is up and running, we check in and meet Shari Alyse, America’s Joy Magnet, who has joined the team as the official Joy Reporter. On this episode, we hear about some of the previous and upcoming joy superpowers that the team are shining a spotlight on, plus dig into the Joy Barometer as a tool for improving your wellbeing.
Over the course of 30 minutes, we explore the impact of purpose, freedom, wellbeing and happiness on our own level of...
2023-03-0635 minMRX Lab#42 - The Climate Conversation: How Research and Insight Impacts SustainabilityHow can research and insight shape the important conversations around sustainability and the climate crisis? In this episode, we’re joined by members of the Young Person’s Sustainability Council, a part of the MRS &More network to explore exactly that. Nikita and Lisa explain how the group started, it’s ambitious aims and views on building sustainable societies.
Over the course of this episode, we examine the role of individual action and institutional change, the practical steps that young professionals can take to contribute to a more sustainable world and some of the projects and actions that p...
2023-02-2130 minMRX Lab#41 - Strategic Sensemaking: The Role of Insight in Corporate Decision-MakingThe world today is a complex place. We have access to vast, often overwhelming, volumes of data all competing for attention. In that environment, how can corporations and busy executives make sense of it all? That’s the central question we pose to Paul Hudson, CEO of FlexMR and Edward Appleton, Director Global Marketing & Sales at Happy Thinking People, part of InSites Consulting.
Over the course of half an hour, we examine the relationship between research, marketing and strategy – including how the dynamic has drastically changed over time. We ask how insight can make a long-term, meaningful impac...
2023-01-2730 minMRX Lab#40 - Interviewing an AI About the Future of Marketing Research (with ChatGPT)Market research and consumer insight professionals are no stranger to artificial intelligence. The technology has been listed as a top 5 buzz topics in every Greenbook GRIT report since 2016. It’s increasingly being used to power data collection and analytics tools, and offers the promise of previously unseen insight. But the release of advanced natural language chatbots and AI powered art generators have thrown the technology into the mainstream spotlight over the past few weeks.
In this episode of the MRX Lab, we took the opportunity to ask one of these tools – ChatGPT – about the role of artificial intell...
2022-12-1411 minMRX Lab#39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360)Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.
In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the su...
2022-11-2917 minMRX Lab#38 - The Art and Science of Joy (with Andrew Cannon)What role does joy play in our lives? How can we measure its impact? What steps can we take to create more joy for ourselves and others? These are the questions we explore in this conversation with Andrew Cannon, Co-Founder of The Art and Science of Joy.
Andrew’s latest project is The Year of Joy, an online research community launch in January 2023 that will inspire people to find the components and recipes that enable them to live more joyous lives. Tune in to hear more about the project, what the team hope to achieve, plus what wo...
2022-10-1913 min
Ponderings from the PerchPriscilla and Ashley Went to ESOMAR and All I Got Was This Amazing Podcast!Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry.This episode features:Pravin Shekar of ESOMARAryn O'Donnell of FieldworkAnne Stephenson of Explorer ResearchCrispin Beale of Behaviorally, Insight250 and mTabHorst Feldhaeuser of InfotoolsChris Martin of FlexMRMichaela Gascon of KJT Group
2022-09-3028 minMRX Lab#37 - Getting to Know ESOMAR Council Candidate Paul HudsonA new election period is just around the corner for ESOMAR. The incoming candidates are laying out their visions for the future of the industry and highlighting what they can bring to the organisation's Council. In this episode, we chat to FlexMR CEO, and Council candidate, Paul Hudson about his experiences in the market research industry and the challenges that lie ahead.
Over the course of 10 minutes, we cover the convergence of agency and client side teams, the complex role that research and insight plays in the modern commercial landscape and how ESOMAR can prepare for an...
2022-09-2810 minMRX Lab#36 - The Role of Insight and Marketing in Times of CrisisThe past few years have thrown unprecedented challenges at the global economy: A pandemic. War in Europe. Supply chain breakdowns. Rapidly rising inflation and murmurs of recession. It can be tempting to ask, during such trying times, what place does marketing have amid such dire circumstances?
That’s the exact question we aim to answer in this MRX Lab episode. We investigate three ways marketers and research professionals should conduct themselves, and three tempting responses to avoid. In particular, we look at the role of spending, memorable brand assets, communication and insight.
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2022-09-0208 minMRX Lab#35 - What is Data Engineering?Modern brands thrive on data. From optimising supply chains and real-time product distribution to instant CX feedback and live marketing tests - data is everywhere. Traditionally, insight professionals have acted as the custodians of customer and consumer knowledge. But times are changing, and data engineers are building pipelines that feed crucial information to decision-makers.
Across this 10 minute episode, we explore the growing role of data engineering in 21st century business, investigate similarities with market research practices and ask what insight professionals can learn from the emerging profession.
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Presented by: Chris Martin, CMO...
2022-07-2207 min
MRX Lab#34 - How to Build & Maintain Trust in Research (with Andy Smith of NFU Mutual)Brands powered by data and insight are 3x more likely to report significant improvements in the quality of their decision making. But how do you build trust and engagement with stakeholders to create a culture of insight? In this episode, we speak Andy Smith from NFU Mutual about how research professionals can begin on that journey.
Across 10 minutes, we discuss the role of a planned approach to communications, the importance of credibility, growing into a business leadership role and the challenges that often stand in our way.
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Presented by: Chris Martin, CMO...
2022-05-2015 minMRX Lab#33 - Understanding Vaccine Hesitancy Through Motivational Interviews (with Dr. Jack Gorman of Critica)How do you approach a research topic as divisive and polarising as vaccine hesitancy? In this episode, we speak to Dr Jack Gorman – Co-Founder of Critica, a non-profit organisation which does precisely that. We delve into the technique of motivational interviewing and how it’s helping to deliver better online interventions against misinformation.
Across the 10 minutes, we explore the need for humility in science, how the internet is changing the information landscape and how finding space for shared understanding can lead to more positive outcomes.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
2022-04-2812 minMRX Lab#32 - Creating Content for the Research and Insights Industry (with Mike Stevens of Insight Platforms)As the Founder of Insight Platforms, Mike Stevens has a long history of creating high-quality, practical content for research and insight professionals. From detailed market maps to e-learning courses, buyers guides, themed summits and more – we discuss the story of Insight Platforms and the process behind creating valuable, practical resources for the industry.
Throughout the episode, we touch on the importance of staying in touch with your audience, aligning to in-the-moment needs and understanding the prevailing conditions of the market. We also look to the future and ask what’s next for the growing research directory.
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2022-04-2514 minMRX Lab#31 - Thoughtful Data and the Challenge of Scaling Qual ResearchA rising demand for data and new technologies have both pushed qualitative research to new heights. But in the pursuit of speed and scale, have we lost some of what makes qual valuable? In this episode, we’re joined by Dr Matthew Farmer, Senior Research Associate at FlexMR, to discuss the challenges of scaling qual, and emerging thinking around thick data.
Over the course of 10 minutes, we investigate the purpose of depth interviews, focus groups and other, traditionally small-scale methodologies. We look at what scale really means, and discuss the implications of expanding depth instead of volume. An...
2022-03-1610 minMRX Lab#30 - How Insight is Informing the Future of Podcasts (with Tommy Walters of Acast)As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust library of insight into listeners, their preferences, habits and more.
In this episode, we’re joined by Tommy Walters of Acast. Over 10 minutes, we explore what it takes to understand podcast audiences in detail, and put insights at the centre of collaborations with a variety of stakeholders – from advertisers to podcasters, listeners to media partners. Tommy even shares key data points on podcast audiences from Acast’s latest...
2022-03-0210 minMRX Lab#29 - The Age of Customer EmpowermentToday’s customers are connected, influential as individuals and have access to a global stage upon which to act. In this world, the dynamic between brand and buyer provides great leverage to customers, but also great opportunity to insight teams.
In this episode, we explore with Maria Twigge of FlexMR, why it is no longer enough to understand a market map as a theoretical concept or to listen to customers as input in decision making. We discuss how forward-thinking research teams are driving the conversation around customer-centric cultures and empowering people with new, better tools of engagement....
2022-01-2110 minMRX Lab#28 - Developing Insight Frameworks That WorkInsight frameworks represent a formalised expression of the strategy, tactics and implementations of how research flows through a business. From the inputs, to the processes, systems and technologies that shape fieldwork, and eventually to the way in which outputs impact action – frameworks are a crucial tool for building a data-driven, customer-centric culture.
In this episode, we investigate what is an insight framework is, why are they important and how can you start building one today. While there is no single answer to what the ideal framework should look like, over the course of ten minutes we identify be...
2021-12-1008 minMRX Lab#27 - Democratising Data and The Factors of SuccessTo democratise data is to provide access, control and input over the research process to the end-users of data. There’s a huge range of benefits that this can provide, from better communication to more streamlined project management. But to create a true culture of insight is challenging. In this episode, we discuss the steps to success.
After an introduction to the reasons why a company might consider democratising research, we explore the steps researchers need to take in order to make it happen in a productive, positive way. From carefully defining project engagement processes to placing th...
2021-11-1207 minMRX Lab#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have.
Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action. We also explore why insight is so important to F1 and the role that the research team play in helping stakeholders to achieve their goals.
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2021-11-0112 minMRX Lab#25 - Creative and Emerging Reporting Techniques (with Maria Twigge of FlexMR)As the volume of available data sources increases and business decision making becomes ever-more distributed, how do you capture stakeholder attention and ensure insight has a seat at the table? That’s the question we explore whilst investigating new, emerging and creative reporting techniques.
Joining us on the journey is Maria Twigge, Research Director at FlexMR. Over the course of the ten minute episode, we’ll touch on the importance of creativity and innovation in presenting market research results, the skills insight professionals need to take advantage of new ideas and what the future of insight reporting migh...
2021-09-0910 minMRX Lab#24 - Striking the Right Balance of Data Collection MethodsIn an ever-expanding sea of options, it can be difficult to find the right mix of market research data collection methods. In this episode, we dive into the decision-making process and investigate how you can audit your research skills and investments in relation to the needs of your company.
We discuss a set of four key questions that you should ask in order to develop the right balance. This process starts at the macro level, asking what its important for each department to know and ends under the microscope of identifying gaps in existing passive data. Listen...
2021-08-2509 minMRX Lab#23 - Humanising Data With a Name and a FaceWhat does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before working through an example of the ways in which buyer personas can be brought to life.
We also touch on the dangers of humanising data and pinpoint the common challenges that both marketers and researchers frequently encounter. The episode closes with an exploration of where and when to apply the practice, and how to overcome the most difficult challenges.
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Presented by: Chris Martin, CM...
2021-07-2708 minMRX Lab#22 - Asking the Right Questions (with Dan Siddle of Molson Coors)In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes, we discuss how research and insight teams can dig deeper into business questions, understand what stakeholders need to know and prioritise projects in a fast-paced environment.
Dan shares his advice for managing both proactive and reactive research, criteria for evaluating insight priorities and processes for streamlining relationships with key business units. We also touch on balancing high and low impact work, as well as...
2021-07-1611 minMRX Lab#21 - Customer, User and Human Experience ResearchIn this episode of the MRX Lab from FlexMR, we look at the roles of customer, user and human experience research. What makes each of these domains different and where do they share similarities? We look back at the origins of UX and CX to investigate how they have evolved over time and what might be in store next.
This episode also serves as a deep dive into the emerging field of human experience research. While still new, there are a number of definitions that agree on one thing. HX involves understanding and designing for human emotion – it...
2021-05-1309 minMRX Lab#20 - Proven Strategies for Connecting with Research ParticipantsIn this episode of the MRX Lab from FlexMR, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights why this is such an important topic for insight professionals to understand, in addition providing an overview of simple strategies that can be employed.
We discuss the differences between participant engagement based on project factors, such as length or methodology – in addition to the tactics that remain the same across all types. Finally, Charlotte discusses the skills that insight professionals should aim to curate in order to grow th...
2021-04-2112 minMRX Lab#19 - Effective Approaches to Research DesignIn this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a number of the common challenges that insight professionals often face, and practical ways to overcome them.
In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real world considerations that must be factored into effective research design and cautions against an over-reliance on the research question alone.
2021-03-2311 minMRX Lab#18 - Cutting the Red Tape: How to Make Research HappenIn the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and pitfalls that can hold up a project before it even gets off the ground – from business-wide input to budgetary decisions and sudden, unexpected developments.
We also discuss the ways in which insight professionals can avoid and mitigate the impact of these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need...
2021-02-1712 minMRX Lab#17 - Insights Empowerment: Improving Efficiency, Reach and InfluenceThe MRX Lab podcast is back for a brand new season in 2021. In our first episode, we chat insights empowerment with FlexMR CEO, Paul Hudson. A 15+ year industry veteran, Paul explains how the modern pressures placed on research professionals are creating a strong need to find new ways of working.
We discuss the role of efficiency, reach and influence as key drivers of change and investigate creative tactics for overcoming common challenges. Paul highlights the role of video in research as a stand out method of activation, and identifies how empowerment moves data out of insights departments...
2021-01-2211 minMRX Lab#16 - Glocalization: Should It Impact Research Strategy?In this episode of the MRX Lab podcast from FlexMR, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they affect the work that we do? After a brief introduction, we examine the challenges that a connected world poses and identify ways local knowledge can be used to build a competitive edge.
In the second half of the episode, we outline simple ways in which market research teams under pressure to deliver more for less can influence both global decisions and act as...
2020-11-2008 minMRX Lab#15 - Rationalism, Empiricism and Other Important -IsmsIn this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we do. In particular, we discuss the ideas of rationalism, empiricism and pragmatism through the unique lens of the insights sector.
Throughout the course of this episode, we investigate the theses that define each of these systems of thought, the key differences between them and identify how we can use each to deliver better, more impactful research reports to decision makers.
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2020-11-0908 minMRX Lab#14 - Thinking Outside Agile: The Case for Waterfall, Six Sigma & Lean ProjectsIn this episode of the MRX Lab podcast from FlexMR, we investigate three project management methodologies that are not agile. While agile research has quickly become part of the insights lexicon, there is much to be learnt from examining other techniques that have guided management principles over the past decades.
Throughout the course of this episode, we dive into the manufacturing roots of waterfall, the extreme ends of agile that comprise lean ideals, and the statistically driven Six Sigma process – evaluating the merits and drawbacks of each in turn.
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Presented by: Chris Ma...
2020-10-2109 minMRX Lab#13 - The Rabbit Hole of Critical ThinkingIn this episode of the MRX Lab podcast from FlexMR, we discuss a valuable but rarely discussed soft skill that plays a vital role in research – critical thinking. While strategic thinking may have taken the spotlight in recent years, the ability to think in a critical manner and minimise cognitive bias is one all insights professionals need to succeed.
Throughout the course of this episode, we examine some of the potential reasons why critical thinking may have been side-lined, what value it holds and some simply ways to develop the skill.
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2020-10-0108 minMRX Lab#12 – Ceteris Paribus (and Other Economic Principles for Insights)In this episode of the MRX Lab podcast from FlexMR, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural and more traditional economics, as well as exploring how the two fields have blurred lines of enquiry in the past.
Over the second half of the episode, we dive into a number of key economic ideas and how they relate to the work researchers undertake – from marginality to calculating cost, understanding the trade-offs people make to how incentives change behaviours. Importantly, we draw conclusions about th...
2020-09-0809 minMRX Lab#11 – How the Slow Movement Challenges Agile Market ResearchIn this episode of the MRX Lab podcast from FlexMR, we talk about the slow movement; cultural revolution against the notion that faster is always better. We identify some of the key areas that the movement has influenced and ask whether there is a place for market research that is conducted at a deliberately slow pace.
Over the course of this 10 minute episode, we examine how science, journalism, marketing and other practices have been affected before turning our sights on the popularity of agile practices in market research. We identify the tools, strategies and approaches that can...
2020-08-1808 minMRX Lab#10 - The Effect of the Sacred and Profane on Consumer BehaviourIn this episode of the MRX Lab podcast from FlexMR, we look at the forces of sacred & profane consumption, and their effects on consumer behaviour. We ask what relevance these marketing and branding theories from the late 1900s have to modern researchers and examine the ways in which our investigation of behaviour can be shaped by such a lens.
After defining the sacred and profane, we discuss the role of brand cathedrals, consumer rituals and other parallels that can be drawn from both the secularization of religion and the sacralization of the secular. But most importantly, we...
2020-08-0509 minMRX Lab#9 – Has the Gig Economy Already Affected Insights Professionals?In this episode of the MRX Lab podcast from FlexMR, we explore the gig economy and ask whether it’s having an impact on the market research industry. We look at the societal changes taking place, shifting consumer attitudes, the effect on insights professionals and deep dive into conflicts with the practice of research sampling.
Across the short episode, we consider how workforces are changing. Although freelancers in the insights industry have been relatively insulated to date – offering a highly skilled service in a complex environment – we cannot ignore the wider changes and what it means for the se...
2020-07-1007 minMRX Lab#8 - Storytelling Lessons Researchers Can Take from Table Top RPGsIn this episode of the MRX Lab podcast from FlexMR, we dive into the niche world of table top RPGs and what they can teach us about telling more engaging stories. The episode focuses on the role of the Dungeon Master, the primary narrative function in these pen and paper games, and the methods they have developed for keeping players interested in tales that can last multiple months.
We explore ten different ideas that the medium has generated – from the role in which audience members play in stories, to literary devices that add impact and weight to im...
2020-06-2508 minMRX Lab#7 - Evaluating Art & Advertising as Reporting TechniquesIn this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creative reporting techniques can provide a path to closing it. We hone in on advertising and art as two key fields from which to draw inspiration and examine the techniques used to motivate audiences and inspire action.
We look at the role of attention, novelty and emotion in creating a memorable, engaging visual – and contrast how creative reporting techniques perform against more traditional alternatives. The episode concludes with tips and advice on how to get started wi...
2020-06-0809 minMRX Lab#6 - The Parallels Between Principles of Research and JournalismIn this episode of the MRX Lab podcast from FlexMR, we look at the principles of journalistic ethics set out by the Ethical Journalism Network and the American Press Association. We’ll focus on four key principles in particular: the need to be truthful & accurate, the endeavour to be independent, the importance of loyalty to citizens and, finally, the concept of proportionality.
We’ll also touch on practical tips and advice from journalists on how to engage audiences and tell the right stories to the right people at the right time – a vitally important skill for researchers.
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2020-05-1108 min
IntellicastS3E22 - Reopening Implications, the Cint-P2 Integration, and Alida HinesWelcome back to Intellicast! On today’s episode, Andrew DeCilles joins Brian Lamar and Producer Brian to discuss the latest market research news, current events, and more!
The episode kicks off with a lively discussion about how states starting to open back up from their quarantines, and the potential implications that could mean to consumers, politics, and the economy.
This leads to a recap and discussion of the latest market research new, starting with the CINT and P2Sample integration being completed. The guys also cover the new video focus group capabilities of FlexMR’s online qualitative platform and the late...
2020-05-0151 minMRX Lab#5 - Applying the Principles of Design Thinking to Market ResearchIn this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a philosophy to market research and insight. We frame the context in which design thinking principles can be most effectively applied and break down the process into its component parts. The discussion also touches on learnings that we can take from design thinking into our day-to-day activities, but cautions against overuse or broad, sweeping generalisations that often pervade such narratives.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info...
2020-04-2310 minMRX Lab#4 - Memes As A Language For Visual CommunicationIn this episode of the MRX Lab podcast from FlexMR, we investigate the use of memes in online qualitative research, and how to decode the complex meaning that can be found in them. We take three examples from recent internet history; the emoticon, the distracted boyfriend and the Dolly Parton challenge - applying semiotic analysis to uncover the rich social and cultural data they reveal about those that share them. Finally, we turn to the skills and processes required to turn memes from strange curio to source of useful, relevant research data.
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2020-04-0209 minMRX Lab#3 - Do Software Developers or Insight Pros Shape Modern Research Experiences?In this episode of the MRX Lab podcast from FlexMR, we explore the relationship between insight professionals and software developers. In an era where researchers are 2.3x more likely to use an online survey than an offline alternative, it’s important to examine the skills, relationships and effects that development teams are having on the industry. And more important still is not just understanding the impact, but actively bringing both skill sets together in order to deliver better research software and better results for our clients.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)...
2020-03-1209 minMRX Lab#2 - The Joy Of Innovation And Importance Of Embracing NoveltyIn this episode of the MRX Lab podcast from FlexMR, we explore the fun, messiness and novelty that should accompany innovation. Because, today, innovation is weighed down by management structures, pipelines and investment strategies – often reducing it to little more than a line item on a financial report. Stuff enough ideas in one end and new ways of working, products or services will emerge from the other. That’s the theory at least. But that strips out some of the most valuable, human elements; something that researchers are well positioned to fit back in.
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2020-02-1911 min
MRx NewsEMPOWER Translate Passed all Three ISO StandardsEMPOWER Translate passed all 3 ISO standards with flying colours! So, what is ISO 20252 actually mean? It certifies against 4 pillars:
Ensure timely delivery of quality services
Improve operational management and control of research processes
Reduce errors and rework
Enhance user reputation and provide a competitive advantage
To learn more, check our show notes for a link on how to get your company certified.
In today’s mergers and acquisitions, Ipsos acquires Maritz’s Mystery Shopping business, one of the largest mystery shopping service providers in North America. This acquisition helps Ipsos continue to own the whole stack c...
2020-02-0401 minMRX Lab#1 - Print; Hello WorldThis is the MRX Lab podcast from FlexMR! In our first episode, we cover a brief introduction to the show, how it came about, what we hope you take away from it, and the topics we'll be covering throughout our first season. Created for market research and insight professionals, this podcast zigs where others zag. Instead of featuring interviews with industry leaders or discussing hot topics - the MRX Lab dissects and examines conversations on the fringes of insight.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, t...
2020-01-3109 minMRx NewsA new Voice-Enabled Software for Survey Research LaunchesPhebi Inc. launches Phebi Insight, a new voice-enabled software for survey research that improves respondent experiences and business results vai voice-enabling surveys. I continue to be bullish on voice surveys.
Successful companies continue to invest in insights. Weber Shandwick, one of the world’s largest global public relations firms, announces the creation of its Global Intelligence division, which will allow the firm to deliver data-driven solutions to client partners. The division is comprised of more than 100 data scientists, analysts, and engineers around the world.
Christopher Martin, Chief Marketing Officer of FlexMR, releases an article on how t...
2020-01-2401 min
Happy Market Research PodcastIIeX Europe 2019 Conference Series – Paul Hudson – FlexMRWelcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year's event. In this interview, host Jamin Brazil interviews Paul Hudson, Founder...
2019-02-2600 min