Shows
BrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy Katie Hunt Took the Leap to Rebrand After 8 Years in BusinessToday, I'm thrilled to share my conversation with Katie Hunt, founder of Proof to Product, who went through a major rebranding journey a few years ago. Katie's six-month rebrand was driven by the need to align her business name, identity, and offerings with her evolving mission to empower product-based entrepreneurs.In this episode, Katie opens up about the comprehensive process— from choosing a new name and developing fresh branding assets to transitioning their website from WordPress to Squarespace and managing a seamless Instagram handle swap. She shares her initial fears about SEO impacts and community reception, and reflects on...
2024-10-2929 min
Female Founder WorldTradeshow and Wholesale Strategies That Work with Savonne Anderson, Aya Paper CoSaVonne Anderson is on the Female Founder World podcast with Jasmine Garnsworthy!
SaVonne is the founder of Aya Paper Co, a greeting card and stationery company that’s been getting a ton of buzz across publications like Allure, BuzzFeed, and Forbes. SaVonne was working as a graphic designer at a contemporary art museum when she was inspired to create a sustainable greeting card company that she felt better represented the diverse Black experience.
In this episode SaVonne covers her unique sales strategy that’s brought a ton of business, lessons in hiring she’s made along...
2024-08-1242 minFemale Founder WorldTradeshow and Wholesale Strategies That Work with Savonne Anderson, Aya Paper CoSaVonne Anderson is on the Female Founder World podcast with Jasmine Garnsworthy!
SaVonne is the founder of Aya Paper Co, a greeting card and stationery company that’s been getting a ton of buzz across publications like Allure, BuzzFeed, and Forbes. SaVonne was working as a graphic designer at a contemporary art museum when she was inspired to create a sustainable greeting card company that she felt better represented the diverse Black experience.
In this episode SaVonne covers her unique sales strategy that’s brought a ton of business, lessons in hiring she’s made along...
2024-08-1242 min
Boutique ChatFTV: Boutique Owner Myths Debunked with Sara Burks Sara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit. No matter where you're at in your business journey, it's always good to go back to the play book. We cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more! Join us at the 2024 Boutique Summit for sessions on topics such as productivity habits, leveraging organic marketing, live sa...
2024-02-1637 min
The Buyerside ChatMake The Most of Trade Show Season (Whether You’re There or Not!) | Episode 52Today we are talking about Tradeshows! This episode is for both the brands and the buyers. Whether you are at the tradeshows or not, we’re talking about how to maximize the tradeshow season opportunity.For the brands that attend the tradeshows, you’ll get my exact email strategies to stay top of mind for buyers after the shows.For the brands that DON’T attend the tradeshows, you’ll get inspired by a few ideas to help you take advantage of the biggest buying seasons of the year.
2024-02-1231 min
B2B Community Builder Show (formerly Chief Executive Connector)168 | The 3 Biggest Opportunites In Community Building For Businesses w/ Isar MeitisThe first in-person conference about community building since the pandemic just happened in Memphis a couple weeks ago, and it gave us insights into the impact community creation is having in the present state of business (SPOILER ALERT: it's significant.)But you missed it. (So did I!)THAT's why my partner, Isar, joined us from the floor of the expo hall to give us the biggest takeaways he learned while there!Isar was there as a speaker (giving a keynote about the Relationship Flywheel), and also running our PopCast Trade Show Booth activation w...
2022-04-181h 15
Everything is TeachableGrowing a Product-Based Business (Katie Hunt, Proof to Product)Katie Hunt is the founder of Proof to Product (formerly known as Tradeshow Bootcamp), a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences, online courses, and group coaching she offers.Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing.Katie has taught classes for CreativeLive, The National Stationery Show, The Savv...
2021-10-0739 min
Proof to ProductFrom the Archives | How to create a wholesale resource page with Katie HuntKatie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Warren talked about briefly on episode 61. Katie shares what to include in your resource center, how to structure things and why it is important to make it easy for your wholesale customers to buy. Listen to Episode 61 Here: http://tradeshowcamp.com/prooftoproduct061/ For full show notes and resources, head to: https://www.prooftoproduct.com/podcast-episodes/how-to-create-a-wholesale-resource-page-with-katie-hunt SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On An...
2021-07-2005 min
Proof to ProductFrom the Archives | Strategies for pitching wholesale buyers with Rebekah Tennis, Wild Ink PressRebekah Tennis is the founder of Wild Ink Press, a letterpress studio and retail storefront located in northern California. Rebekah started Wild Ink Press in 2009 and was part of our very first Tradeshow Bootcamp class in 2011. The Wild Ink Press brand offers witty and pretty greeting cards, stationery, and other paper goods that can be found in hundreds of retail shops nationwide including the Container Store, Papyrus, and Paper Source. On today's episode, Rebekah talks about the power of slow, organic growth and why it's okay to not have all your ducks in a row when you're...
2021-07-1333 min
The Live Free Podcast with Micala Quinn168: How freelancers can support product-based businesses with Katie Hunt of Proof to ProductWould it be a dream to work with a product-based business you love? Well you can make that happen because product-based businesses are looking for virtual support in many areas. In this episode, Katie Hunt of Proof to Product, shares how freelancers can support product-based businesses, what they're struggling with and how their businesses have changed in the last year. Katie is the founder of Proof to Product (formerly known as Tradeshow Bootcamp), a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences, online courses, and group coaching sh...
2021-05-1733 min
Snail Mail SuperstarA Conversation About Building Community with Katie Hunt!Katie Hunt is the founder of Proof to Product® (formerly Tradeshow Bootcamp), a business strategist, and mentor to creative entrepreneurs. She has certainly been a mentor to me over the past 7 years! We chat about building community in the stationery industry, vulnerability, scarcity vs. abundance mindset, building a business that's specific to you and your life, and more!
Check out Katie’s company, Proof to Product!
Learn more about her newest project, Proof to Product Labs!
2020-05-2944 min
Christian Entrepreneurs Rise Up| Faith in Business | Family First BusinessMaking Money With Physical Products (with Katie Hunt): Episode 165Katie Hunt is the founder of Proof to Product (formerly Tradeshow Bootcamp), a business strategist, and mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing "go" even when you might not feel 100% ready. Katie has taught classes for CreativeLive, The National Stationery Show, The Savvy Experience, Be Sage, Seanwes Conference and Unique Camp; and she's been a featured guest on dozens of business podcasts. When she's not dreaming up new programs, you can find her spending time with her husband and four young children, hosting friends...
2020-03-2331 min
Pep Talks for Side HustlersGrowing a Product-Based Side Hustle with Katie Hunt of Proof to ProductBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! I’m completely fascinated by what today’s guest is sharing because it’s a topic I’ve always been curious about - but have zero experience or knowledge in - and that’s how to create a product-based business. I mean, back in my web designer days I built my share of e-commerce...
2020-03-1154 min
Proof to ProductFrom the Archives | Special Edition | NSS / NY Now 2019 - Part 1Hey Friends! Winter show season is kicking off so we thought we would re-run this episode from last year. We have alumni going to Atlanta, Japan, Las Vegas and of course NY Now and NSS in February. It is show season so we wanted to get this front and center for you so you could get ready for your show or just here what is going on at market. Enjoy! -------------- Hey Friends! I just got back from NY Now and the National Stationery Show in New York where more than 39 Tradeshow Bootcamp alumni and...
2020-01-1632 minProof to Product2019 Look Back & Look Forward with Katie HuntAs we head into the holidays, I want to take a moment to reflect back on 2019 and look forward to what's in store for 2020. I encourage you to do the same! 2019 was an amazing year around here. We published 58 podcast episodes this year and surpassed 400,000 downloads. This show has been live for almost 3 years and during that time we've taken very few breaks. We bring you fresh, new content weekly and sometimes multiple times a week and I have a small team of highly talented people that ensure each episode gets to your ears — and I'm eternally grateful for each an...
2019-12-2007 min
Gift Biz Unwrapped226 – Concept to Wholesale in One Year with Meg Sutton of Belle & Union
Meg Sutton is the boss lady and doodler behind Belle & Union, a company that sells letterpress printed cards, art prints, southern-inspired wrappings and hand-crafted artisan goods brimming with vintage wit and wisdom that tote a bit of a foodie twist – all 100% made in the USA.
Meg started the business in 2012 after falling in love with letterpress while working in a boutique shop. Surprisingly she went from concept to wholesale in just a single year.
Belle & Union launched their first brick and mortar store in San Antonio, Texas, in July 2018. The shop houses the working studio as well as offers creative wo...
2019-08-0558 min
Proof to ProductMarketing our Rebrand with Katie Hunt, Proof to ProductThis is Part 3 of our three-part series exploring Proof to Product's exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product. On Part 2, we dove into the logistics, business formation, legal decisions, and building out the new website. If you missed those two episodes, I encourage you to head back and listen to 101 and 102 first! On today's episode, Caroline and I are breaking things down to talk about the marketing plan. Specifically, how we...
2019-05-1621 min
Business of CraftBusiness of Craft Episode 57 Katie Hunt on Trade ShowsMy guest today, Katie Hunt is the founder and CEO of several businesses including Kelp Designs, a stationary manufacturing company and Tradeshow Bootcamp which we're going to chat about today. Katie has hosted more than 200 webinars, 12 conferences and spent hundreds of hours providing 1-1 coaching to independent artists and small businesses. She is also the host of the Proof to Product podcast where she interviews mostly stationary and paper folks about growing their businesses. She received the Emerging Gift Industry Leader Award in 2015 and was included on the industry's 40 Under 40 list in 2017.
2019-05-1540 min
Proof to ProductLogistics of Our Rebrand with Katie Hunt, Proof to ProductWelcome to Part 2 of a three-part series exploring Proof to Product's exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product, and all the fears I had going into the transition. So if you haven't caught that episode yet, I encourage you to go and start there! Today, on Episode 102, Caroline and I are diving into the logistics behind the rebrand, from the business formation and legal decisions to marketing planning and building Proof...
2019-05-1526 min
Proof to ProductWhy I Rebranded to Proof to Product with Katie HuntHey Friends, it's so good to be back! Did you catch yesterday's announcement? We have BIG news! Tradeshow Bootcamp is now Proof to Product, and we've launched a brand new website for the Proof to Product brand. To celebrate, we are doing things a little bit differently on the Podcast! We are turning the tables and I'll be your guest for the next few days. TSBC Alum, Caroline Hull guest hosts and we go behind the scenes for three full episodes, unveiling the exciting shifts I made in my business. This week, on Episodes 101, 102 and 103...
2019-05-1421 min
Proof to ProductSpecial Edition | Proof to Product's 100th EpisodeHey friends, can you believe it?! This is Proof to Product's 100th Episode! It's been amazing to watch this podcast, which began as a creative way to connect with members of the stationery community, grow into so much more - a platform, resource, and launching point for stationery and creative entrepreneurs alike. Over the last year and a half, we've heard some incredible, inspiring startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. Entrepreneurs like...
2019-04-1615 min
Proof to ProductEmily Asher, Emily Rose Ink on shifting her focus to custom wedding work and creating a better client experienceToday on the 99th Episode of Proof to Product I'm joined by our friend and Tradeshow Bootcamp alumni, Emily Asher. Emily is an artist, calligrapher and the owner of Emily Rose Ink, a boutique wedding stationery studio based in Chicago. Emily started designing wedding stationery as a side hustle while working as a high school English teacher, but since taking the leap to make it her livelihood, her wedding stationery has been featured in countless publications and blogs, including Vogue, Martha Stewart, Style Me Pretty, and Oh So Beautiful Paper. Early on in her business...
2019-04-0929 min
Proof to ProductIlana Griffo on pivoting, hiring a licensing agent and rethinking failureWelcome back to another episode of Proof to Product! Today's guest is Ilana Griffo, an illustrator, designer, author, and Tradeshow Bootcamp alumni! Like so many of you fellow entrepreneurs, Ilana built her business from the ground up. She began by launching her own stationery line, moved into designing her own product lines, signed major licensing deals with nationally recognized brands like Pier 1, Homegoods, and Michaels, and just published her first book, Mind Your Business. The key to Ilana's success? She points to the way her business is always transitioning, pivoting to get to where she wants to go!
2019-03-2630 min
Proof to ProductSpecial Edition | NSS / NY Now 2019 - Part 2Today we're back with Part 2 of our NY Now and National Stationery Show recap! As you may have heard, NSS which was previously held in May, moved to February this year to co-locate with NY Now. 39 of our Tradeshow Bootcamp alumni were exhibiting at the two shows and one of the main questions I had for them was -- how have the shows merging affected you? It was interesting to see the different responses. If you listen to Part 1 of this series, you'll hear the that the...
2019-02-1425 min
Proof to ProductSpecial Edition | NSS / NY Now 2019 - Part 1Hey Friends! I just got back from NY Now and the National Stationery Show in New York where more than 39 Tradeshow Bootcamp alumni and speakers exhibited this year. It was an incredible trip, for everyone from first timers to seasoned pros, and I'm so excited to share the highlights with you on the Podcast this week! This year is the first time that these two shows have run at the same time. The National Stationery Show has typically been held in May, but moved for February to co-locate with NY Now. The move of NSS...
2019-02-1233 min
Day in the LifeMeg Sutton | Owner of Retail Shop Belle & UnionToday's interview is with my good friend and client Meg Sutton, the owner of a shop called Belle & Union located in San Antonio. Meg opened up her first brick and mortar shop in July of 2018 after running her shop strictly online for years. We talk about what it's really like to open a brick and mortar store and how she even figured out how to open a retail shop, how and why she produces all of her products 100% in the U.S., imposter syndrome, why Meg stopped sharing her personal life on social media as well as why I...
2019-01-291h 06Gift Biz Unwrapped199 – All the Secrets to Going Wholesale with Katie Hunt of Tradeshow Bootcamp
Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs.
She’s helped more than 850 brands get their products on the shelves of retail stores big and small. Her clients’ products can be found in Target, Anthropologie, Nordstrom, The Container Store and independent boutiques around the world.
Katie is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready.
Business Building Insights
Focus on your product first. Make sure everything is in place and you are prepared...
2019-01-2855 min
Mabinogion, The by ANONYMOUSAll the Secrets to Going Wholesale with Katie Hunt of Tradeshow BootcampEpisode 199 – Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs.
She’s helped more than 850 brands get their products on the shelves of retail stores big and small. Her clients’ products can be found in Target, Anthropologie, Nordstrom, The Container Store and independent boutiques around the world.
Katie is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready.
Business Building Insights
Focus on your product first. Make sure everything is in place and you are prepared if you deci...
2019-01-2855 min
Proof to ProductDanni Hong, oh hello friend on exhibiting at craft shows, owning a brick & mortar store and her journey of scaling up & down to make her business fit her lifeDanni Hong is a designer, business owner, and lover of all things paper. She started oh, hello friend in 2008 and has been hustling ever since at craft shows and trade shows worldwide! Her ultimate goal thru her business is to convey joy thru oh hello friend products and brighten someone's day. Danni attended Tradeshow Bootcamp's Paper Camp prior to exhibiting at her first wholesale show, but she has a lot of experience exhibiting at craft shows near and far which she talks about in today's episode. We also talked about Danni's journey of scaling up...
2018-12-1134 min
Proof to ProductPart 2 - Sarah Parrott Bianculli, Parrott Design on hiring a team, managing multiple businesses and defining successSarah Parrott is the founder of Parrott Design Studio and this is Part 2 of her interview. If you missed Part 1 which was Episode 81, I recommend you head back and listen to that one first. Here on Part 2, Sarah talks about hiring a team, how she started slowly delegating and fears she had around letting go of things in her business, we talked about her multiple revenue streams and the pros / cons of having multiple businesses, navigating tough seasons in life while owning a business and how Sarah's definition of success for her business has changed...
2018-12-0628 min
Proof to ProductPart 1 - Sarah Parrott Bianculli, Parrott Design on shifting her business model, finding manufacturing partners and discontinuing productSarah Parrott is the founder of Parrott Design Studio and I'm excited for you to hear her story. Parrott Design Studio is a letterpress studio in Sebago, a lake town in Western Maine. The studio was established in 2007 by Sarah Parrott with a small Print Gocco, an inexpensive and easy to use screen printing tool that originated in Japan. That same year she took her first course in letterpress, learning to use a Vandercook press. In 2008 she purchased her own press, an 1898 Golding Jobber platen press. At the time there were no courses to learn...
2018-12-0427 min
Proof to ProductKatie Hunt talking about tradeshows on Creative Biz RebellionFor our Thanksgiving break, we've lined up something special just for you. We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion. These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running both episodes over here on Proof to Product. Big thanks to Kelly and Caroline for having me on their show. If you're...
2018-11-2137 min
Proof to ProductKatie Hunt talking all things wholesale on Creative Biz RebellionFor our Thanksgiving break, we've lined up something special just for you. We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion. These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running both episodes over here on Proof to Product. Big thanks to Kelly and Caroline for having me on their show. If you're...
2018-11-2048 min
Day in the Life055 | Caroline Hull | Podcast Producer & EditorAffiliate disclaimer: Heads up! There are affiliate links in this blog post. What that means is if you click on a link and then make a purchase, I make a small percentage of money because I referred you. This comes at no additional cost to you. I only share products and resources that I trust and that I know will help you in your business. Grateful for your support! On today's show, I have Caroline Hull who is my podcast producer and editor extraordinaire! I thought it'd be super fun to have the gal behind t...
2018-11-061h 01Proof to ProductSpecial Edition | Reaching Wholesale BuyersThis week is a special one in that we're bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We've cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Kimberley Yurkiewicz, Crow & Canary Katie Wilson, The Good Twin Rebekah Tennis, Wild Ink Press Rosanna Kvernmo, Iron Curtain Press...
2018-10-0419 minProof to ProductSpecial Edition | In the Trade Show TrenchesThis week is a special one in that we're bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We've cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Kathryn from Blackbird Letterpress Kim from Ramona & Ruth Pippi from E. Frances Paper Stefanie from Halifax Paper Hearts ...
2018-10-0320 minProof to ProductSpecial Edition | Product Development StrategiesThis week is a special one in that we're bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We've cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Katie Wilson, The Good Twin Heather Harris, Copper Bottom Design Sara McNally, Constellation & Co Cara Underwood, Underwood Letterpress ...
2018-10-0220 min
Proof to ProductCatherine Hildner, Kitty Meow Boutique on launching to wholesaleCatherine Hildner is the founder of Kitty Meow Boutique, an online stationery show where you can peruse beautifully designed paper goods based on your many moods. Catherine came through our Paper Camp conference in 2017 and since then she's undergone a rebrand, built a new retail website, revamped her product line and she launched to the wholesale market! On today's episode Catherine shared how her product line has shifted over the years, fears she's had during the last year of growth and how she combatted them and how she reaches out to her wholesale buyers.
2018-09-2531 min
Stickers on the Mic PodcastKatie Hunt of Tradeshow Bootcamp Talks Business Strategy and EntreprenuershipKatie Hunt is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist and mentor to creative entrepreneurs. Megan talks with Katie about her passion for creating, her mind for business and her desire to help others succeed with three essential tools: community, collaboration and education.
2018-09-1019 min
Proof to ProductKatie Hunt | Getting clear on what you need before you hireKatie Hunt shares why she pushed pause on replacing her operations manager earlier this year and why its important to get super clear on what your business needs before you hire someone. When you know what you want in terms of skills, experience and fit it makes for an easier hiring process and ensures that you're bringing the right people on the team. The Tradeshow Bootcamp and Proof to Product team are currently hiring an operations manager with strong project management, online marketing and team management skills. For more information about the job, please go to www.tradeshowcamp.com/joi...
2018-09-0707 min
Proof to ProductFrom the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I've received from listeners and convos I've had with all of you. We hope you enjoy these episodes and learn something new! Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in...
2018-08-3044 min
Proof to ProductFrom the Archives | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your teamWe're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I've received from listeners and convos I've had with all of you. We hope you enjoy these episodes and learn something new! Erin Ozer is the owner of Knot & Bow. Erin got her start on Etsy in 2010 and has had tremendous, but...
2018-08-2337 min
Proof to ProductFrom The Archives | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I've received from listeners and convos I've had with all of you. We hope you enjoy these episodes and learn something new! Kristen Ley is the sole owner and founder of Thimblepress, a lifestyle brand that focuses on creating products and experiences...
2018-08-2146 min
Support is SexyTrade Show Boot Camp Founder Katie Hunt Shares Everything You Need To Know Before Your Next Trade ShowOn this episode of Support is Sexy podcast, Katie Hunt, founder of Tradeshow Bootcamp, shares insider secrets to having a successful trade show appearance, including common mistakes entrepreneurs make, where you should focus (retail vs wholesale) and how to know when to say "no." Plus: Mom guilt. How to deal with it and how to get over it. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2018-08-1747 min
Proof to ProductKatie Hunt | Identifying your core valuesDuring Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma's Nest and the topics of having a brand story and establish core values for the company kept coming up. Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers. When we're starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our business. We get excited about the process of creating, selling and connecting with customers. But, having a st...
2018-07-2005 min
Proof to ProductKatie Hunt | How to create a wholesale resource page Katie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Warren talked about briefly on episode 61. Katie shares what to include in your resource center, how to structure things and why it is important to make it easy for your wholesale customers to buy. Listen to Episode 61 Here: http://tradeshowcamp.com/prooftoproduct061/ SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes...
2018-06-2204 min
Proof to ProductRonnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.Ronnie Williams is the owner of DeFrance Printing, which is a full-service commercial print shop located in Southern California. Ronnie grew up in the print industry and is the third generation to own and operate DeFrance. His grandfather began printing in the late 1930s, followed by his father in the early 1970s, and Ronnie was a fixture in the print shop by the young age of five. Ronnie's background brings a unique perspective, in that he has expertise in both the print process, as well as the outcome. This episode is a little bit different...
2018-06-1235 minProof to ProductSpecial Edition | 2018 National Stationery Show Recap - Part 3I'm back with our third and final National Stationery show recap. Today you'll hear from four of our Tradeshow Bootcamp alumni. We talk about sharing a booth, the benefits of planning ahead and how you gotta roll with the punches when things don't go quite as planned. Today's episode features interviews with Jessica of Little Well Paper Co, Robyn from Lake & Loft, Meghan from And Here We Are and Allison from The Social Type. Before we get started, I wanted to let you know that we're running our first ever summer session of the Paper Camp...
2018-05-3117 minProof to ProductSpecial Edition | 2018 National Stationery Show Recap - Part 1I recently was in New York for the National Stationery Show where approximately 55 of our Tradeshow Bootcamp alumni were exhibiting. And, I thought it would be fun to bring the show to you. While I was in New York, I chatted with a handful of exhibitors, everyone from first timers to seasoned pros. This episode is part one of a three part special edition series and it features interviews with Kathryn from Blackbird Letterpress, Kim from Ramona & Ruth, Pippi from E. Frances Paper and Stefanie from Halifax Paper Hearts. Before we get...
2018-05-2920 min
Proof to ProductJessica McSweeney, Little Well Paper Co. on shifting from a service based business to a product based business and why relationships are critical in business.Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved ones. Prior to starting Little Well she taught herself calligraphy and offered wedding calligraphy and invitation services. Jessica's calligraphy work has been featured in The Knot, Southern Weddings Magazine, and Once Wed. Jess attended Paper Camp in fall 2016 when Little Well was just a spark of an idea, and she launched to the retail and wholesale markets in fall 2017. On today's episode we're talking about shifting from a service based business...
2018-04-2435 min
Strategy Hour | Online Marketing for Business GrowthAdding a Product Shop to Your Service-Based Business with Katie Hunt of Tradeshow BootcampToday on the podcast we welcome Katie Hunt of Tradeshow Bootcamp. Katie is a third-time guest on the show, where she was on previously to talk about wholesale and tradeshows. Katie is a business strategist, a mentor to creative entrepreneurs and has been super helpful for us in the realm of retail and all things product based. Today, Katie brings a new conversation to the table to help all you service-based babes who are wanting to dip your toes into physical products but just don’t know where to start. She is going to talk to us about how se...
2018-04-2040 min
Proof to ProductKatie Hunt | 3 things I learned from selling girl scout cookiesKatie Hunt, Founder of Tradeshow Bootcamp and Host of Proof to Product shares three important business lessons that her daughter used to sell Girl Scout cookies — things we should all remember in our own businesses. Listen to more episodes of Proof to Product at www.prooftoproduct.com
2018-02-2306 min
Bringing Business to RetailUsing Trade Shows as a Powerful Retail Marketing Tool - Katie HuntTrade Shows...Have you ever considered them in your store's retail marketing plan? If not now is the time to reconsider! We have Katie Hunt here today to educate us on using trade shows as a powerful retail marketing tool! Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs. Katie launched her wholesale line for Kelp Designs in 2009 and was selling in retail stores nationwide until 2016, when she decided to discontinue manufacturing and pour her time and energy into the TSBC community, and today we will...
2018-02-121h 06
Proof to ProductRebekah Tennis, Wild Ink Press on responsiveness, reliability and how she pitches wholesale buyersRebekah Tennis is the founder of Wild Ink Press, a letterpress studio and retail storefront located in northern California. Rebekah started Wild Ink Press in 2009 and was part of our very first Tradeshow Bootcamp class in 2011. The Wild Ink Press brand offers witty and pretty greeting cards, stationery, and other paper goods that can be found in hundreds of retail shops nationwide including the Container Store, Papyrus, and Paper Source. On today's episode, Rebekah talks about the power of slow, organic growth and why it's okay to not have all your ducks in a row when you're...
2018-01-1633 min
Proof to ProductFrom the Archives | Jen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is todayHappy Holidays friends! Oh boy, this episode with Jen Gotch was one of my favorites and I'm excited to reshare it with you. Not only is Jen an inspirational business woman, but she's honest, open and real with sharing both her successes and her failures. This episode is a great reminder that we all start in the same place -- the beginning. Enjoy the show! -------------- Jen Gotch is the chief creative officer and fearless leader of Ban.do. Jen founded the company in 2008 with no prior business experience and was able to transform it...
2017-12-2845 min
Work Your Wealth PodcastWhen to Lead and When to Let Go with Katie Hunthis week I sat down with business strategist, Katie Hunt. Katie Hunt is the founder of Tradeshow Bootcamp, host of the Proof to Product Podcast, a business strategist, and a mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing go even when you might not feel 100% ready. Katie earned a dual MBA in marketing and finance from Loyola Marymount University and has spent the last 16 years coaching large corporations and entrepreneurs on marketing and business development strategies. Her strengths lie in connecting people and bringing ideas...
2017-12-1835 min
Proof to ProductKatie Hunt, TSBC on camaraderie not competitionKatie Hunt, founder of Tradeshow Bootcamp on why she chose to share her business experiences and resources with her 'competitors' and the importance of community over competition.
2017-11-2005 min
Day in the LifeKatie Hunt | Founder of Tradeshow Bootcamp Katie Hunt of Tradeshow Bootcamp was one of my first PR clients that I started working with late last year and I’m so honored to be a part of her incredible team. If you aren’t familiar Katie, Tradeshow Bootcamp offers educational workshops (both online and in person!) to creative entrepreneurs who want to learn how to sell wholesale, exhibit at tradeshows, and learn about a variety of business topics. She’s coached over 700 brands, some of who have products in Anthropologie, Hallmark, Target, and more. The TSBC alumni community and the support they have for o...
2017-10-241h 22
Legal Road Map®: copyright, trademark and business law info for online entrepreneursKatie Hunt on protecting work product when working with independent contractors (LRM S2E18)Tradeshow Bootcamp's founder talks leveling up with legal help and how she transitioned from side hustle to flourishing business. Listen and learn: How keeping your day job can actually help you grow your business Why hiring a team can save you money in the long run Why registering a trademark may not be the best first step for your business Why copycats don't mean the end of your program or business Why contracts are essential when working with independent contractors KEY TAKEAWAY: Working with a trusted legal advisor from the start of your business can s...
2017-10-2431 min
Proof to ProductAdina Segal, Bunny Bear Press on accountability, shifting focus, doing one thing wellAdina Segal is the owner of Bunny Bear Press, a letterpress studio based in Seattle, Washington. Adina attended Tradeshow Bootcamp in the fall of 2013, prior to exhibiting at the National Stationery Show in 2014 in a shared booth with The Ladies of Letterpress. Since then, Adina has rebranded, built out her product line and is focused on turning customers into good friends. On today's episode, Adina is sharing the evolution of her business, including why she underwent a complete rebrand and redesigned all of her products. We also discuss shifting her focus to do one thing and to...
2017-10-0332 min
Office Talk with Annette StepanianEp. 057: Katie Hunt: Why Hiring Is Not One Size Fits All There's a saying that goes something like: If you want to go fast, go alone. If you want to go far, go together... As an entrepreneur growing your business, there will inevitably come a time when you're going to need a little help. It can be tricky though as you try to decide what type of help to hire out. In this episode of the Office Talk podcast, I’m talking to Katie Hunt, the founder of Tradeshow Bootcamp and the host of the Proof to Product podcast. Katie helps entrepreneurs crea...
2017-09-2739 min
Proof to ProductKatie Hunt, TSBC on gratitude, thanking your mentors & a heartfelt thank you to our TSBC speakersKatie Hunt, founder of Tradeshow Bootcamp takes a minute to thank the TSBC speakers who have helped shape Tradeshow Bootcamp into what it is today.
2017-09-2204 min
Proof to ProductStephanie Clarke, Dahlia Press on transitioning from a side hustle, working with reps and her system for outsourcing product packagingTSBC alum, Stephanie Clarke is the founder of Dahlia Press, a boutique design and letterpress studio that offers custom design for events, as well as, a wide variety of stationery accoutrements for the retail and wholesale channels. Stephanie participated in our Paper Camp E-Course in 2014 before selling wholesale and exhibiting at the National Stationery Show. On today's episode, Stephanie and I are talking about how her business transitioned from a side hustle into a full time gig, how sales reps have enhanced her business and she shares her system for outsourcing packaging of her products.
2017-09-1231 min
Proof to ProductKatie Hunt, Tradeshow Bootcamp on hosting live events.Katie Hunt, founder of Tradeshow Bootcamp has hosted 13 live events over the last five years for Tradeshow Bootcamp and even more when she was in the corporate world. Today's mini episode focuses on four key tips for hosting live events: 1. Focus on your content first 2. Be mindful of your budget 3. Involve your audience in the planning proces 4. Set realistic goals for your event. If you're looking for more information about how I plan Paper Camp and build live events into my business model, check out my interview with Tara Gentile on Profit Power Pursuit podcast. Look for episode 96 at www.ta...
2017-09-0806 min
Proof to ProductRosanna Kvernmo, Iron Curtain Press on her experience as both a wholesaler & a store owner, product development and finding your unique voice.TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles. In the spring of 2016, she and her husband, Joel, are also opened Shorthand, a little store specializing in beautiful supplies for your desk. On today's episode, Rosanna and I talk about her experience as both a wholesaler & a store owner, product development and finding your unique voice in your products and business. ON TODAY'S EPISODE: The start of Iron Curtain Press as a side business making invitations for her friends Lessons she learned in the first several...
2017-08-1535 min
Proof to ProductJen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today.Jen Gotch is the chief creative officer and fearless leader of Ban.do. Jen founded the company in 2008 with no prior business experience and was able to transform it from a small, vintage, one-of-a-kind hair accessory company into a million dollar brand within years. I had the pleasure of working with Jen when she was a speaker at our Tradeshow Bootcamp Business Camp conference. She not only offers a wealth of information, but she's passionate about helping creative entrepreneurs succeed. On today's episode, we're talking about how Ban.do evolved into the lifestyle brand it is today, why having...
2017-07-1844 min
Proof to ProductRachael Hetzel, Pistachio Press on the mindset shifts, juggling business and babies and why its important to give back to our industry.Rachael Hetzel is the owner of Pistachio Press, a boutique letterpress printing and design studio based in Cincinnati, Ohio. Founded in 2007, Pistachio Press produces a wholesale line of sweet and slightly snarky stationery products that are sold nationally and internationally. Pistachio Press also creates social invitations, business stationery, and prints commercially for a variety of clients. She's been a Tradeshow Bootcamp speaker since 2011 and is an excellent teacher and mentor for creative entrepreneurs. On today's episode Rachael and I dish about mindset shifts that come with more experience as a business owner, juggling running a business with small children...
2017-07-0436 min
Proof to ProductKimberley Yurkiewicz, Crow & Canary on sales reps, why you need a printed catalog for wholesale and the importance of giving back.Kimberley is the New York sales representative for Crow + Canary. During her 15+ year career in the stationery industry, Kimberley has worked at Crane & Co., Kate's Paperie, as well as two of her own independent boutiques. She got her start running a letterpress studio, and has since worked all sides of the business – manufacturing, wholesaling, custom printing, multi-unit retail, buying, merchandising, and now repping. Kimberley's vast experience in the industry provides a unique and valuable perspective. On today's episode Kimberley talks about the role of sales reps, why you need a printed catalog for wholesale and the importance of giving ba...
2017-06-2040 min
Proof to ProductBriana & Jason of Brainstorm on infusing personal interests into creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/008 Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean. On today's episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right...
2017-06-1344 min
Strategy Hour | Online Marketing for Business GrowthPart 2: The Secret Parallel Universe of Wholesale with Katie Hunt of Tradeshow BootcampToday on the podcast, we welcome back Katie Hunt of Tradeshow Bootcamp. Katie is our very first second-time guest! We met Katie last summer at the Savvy Experience and have been friends ever since. Katie has this depth of knowledge about an entirely different world of wholesale and the stationary industry that we are just not privy to, and she is not afraid of holding back! In fact, she doesn’t hold back, ever.She gives so much insight in this episode; we are talking all about saving for tradeshows, how to budget for them so that th...
2017-06-1248 min
Proof to ProductNSS Part 2 | Interviews with Parrott Design, Iron Curtain Press, Lana's Shop, Julie Ann Art, Reyn Paper Co., Banquet WorkshopFor full show notes and access to additional resources for this episode, visit: prooftoproduct.com/nss2017part2 I'm back with Part 2 of our National Stationery Show recap. We're talking with six of our TSBC alumni hearing what went well at the show, how the show has evolved and a couple will weigh in on how the show differs from NY Now and Atlanta's Mart. Today's episode features interviews with Sarah from Parrott Design Studio, Joel from Iron Curtain Press, Lana from Lana's Shop, Julie from Julie Ann Art, Kristen & Pam from Reyn Paper Co., and Tammy from...
2017-06-0228 min
Proof to ProductNSS Part 1 | Interviews with Dahlia Press, The Good Twin, Fugu Fugu Press, Meeschmosh, Friendly Fire Paper and Sugar PaperFor full show notes and access to additional resources for this episode, visit: prooftoproduct.com/nss2017part1 I recently was in New York for the National Stationery Show where myself and approximately 70 of our Tradeshow Bootcamp alumni were exhibiting. And, I thought it would be fun to chat with a handful of exhibitors, everyone from first time exhibitors to seasoned pros. This episode is part one of a two part special edition series and it features interviews with Stephanie from Dahila Press, Katie from The Good Twin, Shino and Ken from Fugu Fugu Press, Michelle from Meeschmosh...
2017-06-0223 min
Proof to ProductSara McNally, Constellation & Co. on juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpressFor full show notes and access to additional resources for this episode, visit: prooftoproduct.com/005 Sara McNally is the owner of Constellation & Co., a letterpress studio and retail shop based in Seattle. She attended Paper Camp in 2013 prior to jumping into wholesale and doing her first trade show. On today's episode Sara talks about juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpress. ON TODAY'S EPISODE: [01:00] From design school to Constellation & Co. [04:30] Falling in love with letterpress and following a dream.[06:30] Jumping into...
2017-05-2341 min
Proof to ProductKristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/004 Kristen Ley is the sole owner and founder of Thimblepress, a lifestyle brand that focuses on creating products and experiences that make you smile and want to celebrate life's moments, big and small. Kristen created Thimblepress out of her garage in 2012 and the company has seen tremendous growth since then. She now has a team of 15 full-time and part time employees and the company occupies 7000 square feet that includes 2 brick and mortar retail locations. Kristen's products are now sold in over 1500 retail...
2017-05-1645 min
Proof to ProductLindsay Henry, Inklings Paperie on client experience, slow growth and self careFor full show notes and access to additional resources for this episode, visit: prooftoproduct.com/003 Lindsay Henry, the founder and creative director of Inklings Paperie opened up shop in 2011 via Etsy and launched the wholesale market in 2015. Her paper products and party goods can now be found in more than 200 retail shops, including Target, Paper Source, and Anthropologie. On this episode we'll talk about creating excellent client experience, slow but thoughtful growth, and why both of us need to make more time for self-care. ON TODAY'S EPISODE: [01:30] Inklings Paperie story moving...
2017-05-0925 min
Proof to ProductSam Kramer, Near Modern Disaster on releasing new products, working with sales reps and treating your business like a business.For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/002 Sam Kramer, the head boss lady at Near Modern Disaster got her start in business in 2009 and amped things up in 2014 when she began selling wholesale, did her first trade show and she expanded her product line into greeting cards, mugs, notepads and enamel pins. On today's episode, Sam talks about her process for developing new products, the importance of releasing new products regularly and how working with sales reps has helped her scale her business. Sam attended Tradeshow Bootcamp's Paper Camp...
2017-05-0942 min
Proof to ProductJen Pham Corbett & Lisa Towns, Farewell Paperie on product development, business partnerships, hiring and taking risks.For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/001 Jen Pham-Corbett and Lisa Towns, the founders of Farewell Paperie attended Tradeshow Bootcamp's very first Paper Camp conference in 2012, when it was just a handful of us sitting around on the living room floor of a bed and breakfast, and since then, they've had a ton of growth in their business. They've exhibited shows, expanded their product line. They've hired a team, and they've worked with sales reps. They've also been TSBC speakers for the last few years. These ladies are super...
2017-05-0955 min
Proof to ProductWelcome to Proof to ProductProof to Product is a Podcast taking you behind the scenes of product-based businesses that have built their brand from small online shops to selling through huge retailers and international boutiques like Target and Paper Source. Each week, business owners and industry experts share their struggles and successes as they've made difficult but critical transitions to grow their companies. You'll gather inspiration, discover new resources, and learn new ways of scaling your business. Proof to Product is brought to you by Tradeshow Bootcamp and hosted by founder, Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses by h...
2017-04-1105 min
It's Part of the ProcessHow to Hire Help for Your Creative BusinessDelilah and Nicole talk with Katie Hunt of Tradeshow Bootcamp about hiring help for your creative business. They discuss how to determine when you need to hire help, how to find help, how to train employees, and share some positive and negative experiences on finding and maintaining help. Visit www.dearhandmadelife.com for the show notes...
2017-03-231h 15Strategy Hour | Online Marketing for Business GrowthThe Secret Parallel Universe of Wholesaling with Katie Hunt of Tradeshow BootcampToday on the podcast we have Katie Hunt with us, and it is going to be an absolute showdown — tradeshow showdown! Katie knows all the secret stuff about this whole secret universe that they call “wholesale”. Now although neither of us live in this parallel universe, Katie definitely does and she has a ton of knowledge to share with us. Katie has been wholesaling and dealing with the wholesale world since 2009 and has always had the entrepreneurial bug, even back in the day selling friendship bracelets to all her friends.Katie shares how she first got started in the...
2017-03-1044 min