Shows
Greenwich Means BusinessFrederick Afrifa on Resilience, The Apprentice & Finding Purpose | Greenwich Means Business PodcastIn this episode of the Greenwich Means Business podcast, we sit down with Frederick Afrifa. Athlete, motivational speaker, and former contestant on The Apprentice. Frederick shares his journey from moving to the UK as a young teenager, to pursuing athletics at national level, overcoming major setbacks during Covid, and ultimately rebuilding his career through public speaking and entrepreneurship. Tune in to hear how his resilience, drive and personal transformation now shape his mission to help others communicate with confidence and purpose.
2026-02-0325 min
The ActionCOACH Business Growth PodcastFailing at Communication? The Real Reason People Don't ListenCommunication: Why You're Failing and the Real Reason People Don't ListenMost business owners think they communicate well. They're wrong. In this Business Growth Podcast episode, powered by ActionCOACH UK, former Apprentice candidate Frederick Afrifa, who trains Fortune 500 executives, reveals why your communication fails under pressure and exactly how to fix it.What You'll Discover:Learn the two psychological phenomena sabotaging your communication: explicit monitoring (overthinking automatic actions until you forget how to speak naturally) and distraction theory (focusing on audience judgment instead of your message). Frederick shares exact techniques...
2025-12-0456 min
Vitamin UHow to Become a Paid Public Speaker (72 Minute Masterclass)Want to create a podcast like this? Get your FREE podcast launch course: https://reidentify.co/free-lyp-courseWhat if the fear holding you back could actually become your greatest advantage? I sat down with my friend Frederick Afrifa, global speaker, TEDx coach, and BBC’s Apprentice contestant, to unpack how he went from delivery driver to coaching 10,000+ professionals, working with brands like Shell and Meta. This episode is packed with practical tips to help you communicate with confidence and unlock your own Vitamin U. Do...
2025-05-181h 12
The Learning Bridge with Richard GerverFrederick Afrifa — Track Star and Apprentice Contestant Shares Insights on Controlling Fear in Times of AdversityFrederick Afrifa is a motivational speaker and communication confidence coach. Born in Ghana and growing up in Milan, his family moved to London when he was a child. Frederick went on to become an Italian track star and was slated to take part in the 2020 Olympics in Tokyo. He has gone on to dedicate his career to helping people overcome their fear of public speaking. He cofounded the communication coaching business Believe in Greatness and is one of the stars of the 2025 UK version of The Apprentice.In this incredibly motivating and insightful episode, Frederick talks about...
2025-05-0839 min
The Savvy Wallet PodcastEP. 167 - I Was On The Apprentice 2025 — The Truth About Lord Sugar & What You Don’t See On TV ft. Frederick AfrifaIn this episode we have Frederick Afrifa who is a award winning global keynote speaker, TEDx public speaking coach, co-founder of communication coaching business “believe in greatness”, former professional athlete representing Italy and was a candidate on season 19 of The Apprentice 2025.In this episode we discuss- Frederik’s journey to becoming a pro athlete- Hitting rock bottom and wanting to change his life- Quitting athletics to become a public speaker- Habits and techniques to make you a better speaker- The do...
2025-04-141h 52
The Endless Race with Marios NathanaelFrederick: The Secret To Confidence: Evidence-based BeliefSubscribe to The Endless Race Podcast for more exciting updates and content: @theendlessracepodcast
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2024-06-301h 11