Shows
Whispered HiringWhispered Hiring with Frida Ahrenby, CMO @ RillionIn this episode of Whispered Hiring, Andy Mowat speaks with Frida Ahrenby, three-time CMO at companies including Rillion, GetAccept, and Bambora, who built her foundation in sales before transitioning to marketing leadership. Frida reveals why the economics of scaleup marketing have fundamentally shifted in the past five years, forcing a move from 30-40 person departments to expert-driven teams of domain specialists. Her tactical approach to network cultivation and hiring for psychological safety offers a blueprint for building lean, high-performing marketing organizations in the AI era.Topics discussed:→ Why marketing teams have compressed from 30-40 people to...
2026-02-1141 min
B2B-poddenKort- och långsiktiga perspektiv i balans - med Frida Ahrenby - B2B-poddenDe senaste två decennierna har mycket fokus inom B2B-marknadsföringen legat på strategier och taktiker som optimerar affären här och nu – inbound marketing, content marketing för att hitta nya leads och i extremen account based marketing där marknad jobbar tight med sälj för att gemensamt fokusera på att stänga ett fåtal utvalda konton. Samtidigt vet vi att merparten av en typisk B2B-marknad inte är vare sig redo eller intresserad av att köpa här och nu. Hur balanserar vi insatserna på marknad för att både möta och fånga intresset a...
2025-10-0631 min
HaamucastFrom zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedInGuest: Frida Ahrenby, CMO at RillionWhat happens when you're a marketer targeting CFOs but your finance team won't touch social media?You flip the script. In this episode of Haamucast, Edward sits down with Frida Ahrenby, CMO at Rillion, to talk about how she got her own finance leaders posting on LinkedIn – and why that changed everything about how they understand their customers.You'll hear:👻 Why finance leaders are actually easier to convince than you think (once they see the business value)👻 Frida's "never force it" philosophy – and how copy-p...
2025-09-2620 min
The SaaSiest Podcast194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at RillionIn this episode, we’re joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero to a lean, 10-person, high-output team, starting with a performance+ops backbone, overhauling content/SEO, and leaning hard into field marketing for CFO buyers, while keeping creativity human in an AI-accelerated org.
We spoke with Frida about sequencing the first hires, structuring around three pods (Demand Gen incl. Field, Brand/Content/Design, Product & Customer Marketing), and using AI to multiply output without ou...
2025-09-2449 minThe SaaSiest Podcast194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at RillionIn this episode, we’re joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero to a lean, 10-person, high-output team, starting with a performance+ops backbone, overhauling content/SEO, and leaning hard into field marketing for CFO buyers, while keeping creativity human in an AI-accelerated org.
We spoke with Frida about sequencing the first hires, structuring around three pods (Demand Gen incl. Field, Brand/Content/Design, Product & Customer Marketing), and using AI to multiply output without ou...
2025-09-2449 min
B2B SpaningenNär ska CMO:n ha tid för marknadsföring egentligen?Som CMO idag har du fler uppgifter att ta hand om än någonsin. Dessutom behöver du hålla dig på god fot med din CFO, ditt säljteam och hela tiden uppdatera dig på vad som händer på marknaden. I det här avsnittet diskuterar vi ett inlägg från CMO:n Frida Ahrenby som handlar om just detta. Och vi ställer oss frågan - hur ska man ens hinna med att ägna sig åt marknadsföring?
2025-08-2639 min
Attributed - A podcast by DreamdataFrida Ahrenby: Reflections on the First 6 Months as a B2B CMOThe first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image.Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She wi...
2024-10-1449 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#387 Revenue Marketing: B2B Marketing Fluff or Legit?► Is Revenue Marketing another buzzword or a legit b2b marketing framework? Sam talks to Frida Ahrenby, CEO @ Rillion. They cover: 👉 What it actually means?👉 Who should be doing it?👉 A step by step on using it for your b2b org 📌 Frida AhrenbyLinkedInWeb link======================📕 Join 1000s of legends enjoying our free ultimate B2B SEO guide: 🔗 B2B SEO Guide======================🔥 Apply to work with Sam for Web Design / SEO / Podca...
2024-06-1050 minB2B SpaningenHur bygger man det perfekta marknadsteamet?Marknadsteam kommer i alla former och storlekar. Många inom B2B är helt ensamma på marknad medan andra har 10+ personer i sitt team. I detta avsnitt tar Magnus och Ira upp hur Frida Ahrenby bygger upp Rillions nya marknadsteam och ger också tips för hur man bör tänka för att få ökat engagemang från ämnesexperter och säljare.
2024-04-0229 min
Ready Set Goal20. Frida Ahrenby from GetAccept on how B2B SaaS marketers needs to go back to basics - how do you reset your organization for the new reality!We just thought the pandemic was over and then war hit us and with that comes crazy energy prices and inflation. What happens in the world around us for sure affects the tech-scene and SaaS companies in the Nordics. Companies have for many years focused on growth instead of profitability and we have been forced to face a new reality with tighter budgets and letting go of people. The first department the CFO and CEO takes a closer look at is marketing and what they are looking at is revenue and spend, what can really be attributed towards marketing...
2022-09-2813 min
Nå mål62. Frida Ahrenby marknadschef på SaaS-bolaget GetAccept om att skapa en helt ny position på marknadenI detta avsnitt gästas jag av Frida Ahrenby som är marknadschef på SaaS-bolaget GetAccept. Frida har en bakgrund av att hon jobbat både med försäljning och marknadsföring, vilket förstås är en bra kombo, ganska så ovanlig! Vi pratar om hur man kan skapa sin egna kategori och en unik positionering. Många bolag vill prestera bra på plattformar som G2, Capterra, Trustpilot för att öka sin tillväxt men hur fungerar det egentligen? Finns det något mer bakom detta, varför vill man ha rekommendationerna och ha rätt kategori? Frida...
2022-07-1333 min
Driving Demand12 - Growing from 3 to 27 marketers in 2,5 years (with Frida Ahrenby, CMO at GetAccept)Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth. In this episode we talked about:Strategy to scale a marketing team from 3 to 27 people in 2,5 yearsThe importance of sales/marketing alignment and getting exec buy-inBuilding a brand from scratch (it's not just a logo and a few colors..)What is pipeline creation anxiety? (Hint: it's what we all f...
2022-06-0745 min
The ChangemakersThe power of personas: Frida Ahrenby, GetAcceptFrida Ahrenby is CMO at GetAccept, a digital sales room platform on a mission to radically redefine the way companies run sales. In her role, she’s responsible for the company’s global marketing strategy and execution in all markets.Having grown the marketing team from three people to 25 over the past two and a half years, our chat with Frida comes at a really exciting time for GetAccept. It’s a wide-ranging chinwag, covering category creation, personal branding, and - most importantly - the power of hyper-relevant customer personas.Listen as we discuss:...
2022-03-1740 min
The Growth Hub PodcastFrida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing TeamFrida Ahrenby is CMO at GetAccept and in this episode we’re talking about how to build a world-class SaaS marketing team.
As companies scale, teams need to scale, so this is something all SaaS marketing leaders and managers will need to work on along their journey. However, it’s easier said than done.
So just exactly how do you build a world-class SaaS marketing team? I caught up with Frida to hear how she’s scaled GetAccept’s marketing org from a team of 3 in Sweden to a global team of 25 marketers spread across multiple international markets.
In this episode...
2021-12-0530 min
2021-09-2126 min
Back on T-R-A-C-K#64: Going Global with Frida AhrenbyFriday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected.
LinkedIn Profile
GetAccept
2021-07-1247 min
Tea Time With Tech Marketing Leaders#64: Going Global with Frida AhrenbyFriday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected.
LinkedIn Profile
GetAccept
2021-07-1247 min
På tal om marknadsföring3. Frida Ahrenby, VP Marketing på GetAccept om karriär, Saas och globala marknadsföringsteamVi träffar inspirerande Frida Ahrenby från GetAccept och snackar marknadsföring, SaaS och karriär. Vad är det egentligen som utgör ett framgångsrikt marknadsteam? Hur växer man in på fler marknader? Vad är det som är de hetaste kompetenserna för marknadsförare och hur ska man staka ut sin karriär? Trevlig lyssning!
2021-04-2351 min
Fail n' GrowIntäktsbringande marknadsteam i tillväxtbolag (🇸🇪), Frida Ahrenby VP of Marketing GetAcceptFrida Ahrenby är VP of Marketing och marknadsgurun som skalat det snabbväxande bolaget GetAccept's marknadsteam från tre till 15 på ett år. GetAccept är ett Sales Enablement och e-signeringsverktyg med 2 500 kunder i över 50 länder.
Frida ger sin bild av hur marknadsorganisationen gått från kostnadsställe till intäktsdrivande och vilka krav det medför på kompetensen i teamet.
Hur bör vi tänka när vi kravsätter vilka vi behöver ha i vårt marknadsteam? Hur hittar vi och attraherar vi de eftertraktade talangerna?
Hur vi kan tänka för att bygga ett intäktsgenererande...
2021-01-2933 min
THE TECH MARKETING PODCHATStructuring for growth and LinkedIn strategies with Frida AhrenbyFrida Ahrenby is VP of Marketing at GetAccept, a fast growing Tech company based in 6 regions, including Stockholm and Silicon Valley. Get Accept is a sales enablement platform for B2B sales.We talked about staying the course during current times and recruiting for growth, using social media and especially Linkedin in your marketing strategy and establishing a global presence while being headquartered in Sweden.
2020-06-1629 min