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Fruitnet Media
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Fruitbox
75 · Synnøve Johansson, Hoogstraten
Many of the world’s leading tomato suppliers have invested heavily in better-tasting varieties, but the widespread perception that tomatoes ‘don’t really taste of anything’ seems to persist. Why is that?For Synnøve Johansson, business development manager at Belgian cooperative Hoogstraten, the fact that consumers appreciate tastier products hasn’t yet altered the received wisdom among most supermarket buyers in the mainstream market.Simply put, more investment is needed to create better-tasting supply, and more support is needed from retailers in particular to convey that quality. “A lot has changed in the category, but there are...
2021-12-03
20 min
Fruitnet podcasts
75 · Synnøve Johansson, Hoogstraten
Many of the world’s leading tomato suppliers have invested heavily in better-tasting varieties, but the widespread perception that tomatoes ‘don’t really taste of anything’ seems to persist. Why is that? For Synnøve Johansson, business development manager at Belgian cooperative Hoogstraten, the fact that consumers appreciate tastier products hasn’t yet altered the received wisdom among most supermarket buyers in the mainstream market. Simply put, more investment is needed to create better-tasting supply, and more support is needed from retailers in particular to convey that quality. “A lot has changed in the category, but there are still tasteless tomatoes in t...
2021-12-03
20 min
Fruitbox
72 · Orlando Wong, Able Freight
The importance of air cargo services to the global fresh produce business has certainly taken off in the past 18 months as the Covid-19 pandemic has landed ocean container shipping networks with a major circulation problem.As Orlando Wong explains in the latest episode of Fruitnet’s conversation series Fruitbox, a sharp increase in demand for consumer goods in the world’s major markets has led to logjams in ports that where the traffic previously flowed freely.“The last I checked there were about 64 vessels waiting to come into dock at [the Port of] Long Beach,” he revea...
2021-11-18
16 min
Fruitnet podcasts
72 · Orlando Wong, Able Freight
The importance of air cargo services to the global fresh produce business has certainly taken off in the past 18 months as the Covid-19 pandemic has landed ocean container shipping networks with a major circulation problem. As Orlando Wong explains in the latest episode of Fruitnet’s conversation series Fruitbox, a sharp increase in demand for consumer goods in the world’s major markets has led to logjams in ports that where the traffic previously flowed freely. “The last I checked there were about 64 vessels waiting to come into dock at [the Port of] Long Beach,” he reveals. “The situation has really not...
2021-11-18
16 min
Fruitbox
71 · Mark Landini, Landini Associates
If you were to design the perfect supermarket, what would it look like? So the story goes, at one point during Aldi Australia’s recent network redesign, one of the group’s two managing directors was asked what he thought of some proposed store visuals.“It doesn’t matter what I think,” he reportedly replied. "Just show me the data."More important, it seems, was the question of how the stores would function beneath their newly refreshed outward appearance.For Mark Landini, the creative director of Sydney-based company Landini Associates who helped Aldi Australia...
2021-11-04
27 min
Fruitnet podcasts
71 · Mark Landini, Landini Associates
If you were to design the perfect supermarket, what would it look like? So the story goes, at one point during Aldi Australia’s recent network redesign, one of the group’s two managing directors was asked what he thought of some proposed store visuals. “It doesn’t matter what I think,” he reportedly replied. "Just show me the data." More important, it seems, was the question of how the stores would function beneath their newly refreshed outward appearance. For Mark Landini, the creative director of Sydney-based company Landini Associates who helped Aldi Australia reinvent itself, it’s not definitely just about d...
2021-11-04
27 min
Fruitbox
69 · David Axiotis, Asia Fruit Logistica
As with so many industries, the pandemic brought the world of trade exhibitions to its knees over the past 18 months.There is still another year to go before Asia Fruit Logistica, Asia’s biggest and most international fresh fruit and vegetable trade event, can open its doors again. But for the show’s new executive director, David Axiotis, the fundamental strength of the business itself remains a source of optimism and confidence.Axiotis was speaking to Fruitnet’s Chris White during Asiafruit Congress, which brought together more than 1,700 people from over 80 countries earlier this week for tw...
2021-09-30
14 min
Fruitnet podcasts
69 · David Axiotis, Asia Fruit Logistica
As with so many industries, the pandemic brought the world of trade exhibitions to its knees over the past 18 months. There is still another year to go before Asia Fruit Logistica, Asia’s biggest and most international fresh fruit and vegetable trade event, can open its doors again. But for the show’s new executive director, David Axiotis, the fundamental strength of the business itself remains a source of optimism and confidence. Axiotis was speaking to Fruitnet’s Chris White during Asiafruit Congress, which brought together more than 1,700 people from over 80 countries earlier this week for two days of online insigh...
2021-09-30
14 min
Fruitbox
68 · Marion Regan, Hugh Lowe Farms
Smaller strawberries could meet new consumer demand for ultra-convenient, healthy foods and mimic the kind of success that blueberries have had in recent years as a popular snack item.That’s according to Marion Regan, managing director of Hugh Lowe Farms, a major supplier of strawberries, raspberries, and blackberries based in Kent, south-east England.As she explains in the latest edition of Fruitnet’s conversation series Fruitbox, investment in better-eating and more productive varieties has underpinned the category’s commercial success over the past two decades, and helped it become the largest single product group in the...
2021-08-12
15 min
Fruitnet podcasts
68 · Marion Regan, Hugh Lowe Farms
Smaller strawberries could meet new consumer demand for ultra-convenient, healthy foods and mimic the kind of success that blueberries have had in recent years as a popular snack item. That’s according to Marion Regan, managing director of Hugh Lowe Farms, a major supplier of strawberries, raspberries, and blackberries based in Kent, south-east England. As she explains in the latest edition of Fruitnet’s conversation series Fruitbox, investment in better-eating and more productive varieties has underpinned the category’s commercial success over the past two decades, and helped it become the largest single product group in the UK fresh produce market...
2021-08-12
15 min
Fruitbox
66 · Nico Broersen Junior, AgriPlace
What does ‘managing your data better’ actually mean? For Nico Broersen Junior of Dutch startup AgriPlace, it can be something as simple as reducing the volume of emails you send and receive, or minimising the number of times you enter information into a spreadsheet.Even for tech-savvy people in the fruit and veg business, it can be hard to really understand what data management really involves in practice.But as Broersen warns in the latest episode of Fruitnet’s conversation series Fruitbox, fresh produce companies are storing up trouble for themselves by hoarding crucial information in “da...
2021-07-16
18 min
Fruitnet podcasts
66 · Nico Broersen Junior, AgriPlace
What does ‘managing your data better’ actually mean? For Nico Broersen Junior of Dutch startup AgriPlace, it can be something as simple as reducing the volume of emails you send and receive, or minimising the number of times you enter information into a spreadsheet. Even for tech-savvy people in the fruit and veg business, it can be hard to really understand what data management really involves in practice. But as Broersen warns in the latest episode of Fruitnet’s conversation series Fruitbox, fresh produce companies are storing up trouble for themselves by hoarding crucial information in “dangerously large spreadsheets”, “endless folders” and...
2021-07-16
18 min
Fruitbox
65 · Michele Dall'Olio, Fresh4cast
Artificial intelligence can now be used to predict the future with unprecedented accuracy.That’s good news for companies in the fruit and vegetable business, where the products’ sheer unpredictability in terms of yield and shelf-life remains the industry’s biggest inherent challenge.Michele Dall’Olio, chief operating officer Fresh4cast, says companies have started to unlock the big potential that AI offers. In particular, he says, greater predictability means greater profitability.“Being able to see into the future, and have a good understanding of what happened in the past, brings you multiple benefits,”...
2021-07-12
16 min
Fruitnet podcasts
65 · Michele Dall'Olio, Fresh4cast
Artificial intelligence can now be used to predict the future with unprecedented accuracy. That’s good news for companies in the fruit and vegetable business, where the products’ sheer unpredictability in terms of yield and shelf-life remains the industry’s biggest inherent challenge. Michele Dall’Olio, chief operating officer Fresh4cast, says companies have started to unlock the big potential that AI offers. In particular, he says, greater predictability means greater profitability. “Being able to see into the future, and have a good understanding of what happened in the past, brings you multiple benefits,” he tells Chris White during the latest episo...
2021-07-12
16 min
Fruitbox
62 · Inci Dannenberg, Bayer
Fresh fruit and vegetables have a central role to play in safeguarding the health of consumers all over the world.That’s the view of Inci Dannenberg, Head of Global Vegetable Seeds Strategic Marketing for the Crop Science division of Bayer.Speaking during Fruitnet’s World of Fresh Ideas, a free virtual event for the international fresh produce business which takes place on 26-27 May, Dannenberg outlined various sustainability challenges that the world’s food system faces.She referred in particular to climate change, limited natural resources, a growing population with diverse nutritional needs...
2021-05-27
13 min
Fruitnet podcasts
62 · Inci Danneberg, Bayer
Fresh fruit and vegetables have a central role to play in safeguarding the health of consumers all over the world. That’s the view of Inci Dannenberg, Head of Global Vegetable Seeds Strategic Marketing for the Crop Science division of Bayer. Speaking during Fruitnet’s World of Fresh Ideas, a free virtual event for the international fresh produce business which takes place on 26-27 May, Dannenberg outlined various sustainability challenges that the world’s food system faces. She referred in particular to climate change, limited natural resources, a growing population with diverse nutritional needs, and people’s varying abilities and opportun...
2021-05-27
13 min
Fruitbox
61 · Gilad Sadan, Navi Co Global
For Gilad Sadan, the term ‘box fresh’ has a real resonance. Not just for the fruit and vegetable products housed in the carefully designed packaging his Melbourne-based consultancy Navi Co Global helps to create, but for all kinds of consumer goods – including a newly delivered pair of green Adidas trainers (“sneakers!”) made from recycled materials.And in a world where environmental concerns mean that packaging’s place in the global supply chain is under more scrutiny than ever, the word ‘sustainability’ also has added significance for Sadan.As he explains in the latest episode of Fruitnet’s conve...
2021-05-06
23 min
Fruitnet podcasts
61 · Gilad Sadan, Navi Co Global
For Gilad Sadan, the term ‘box fresh’ has a real resonance. Not just for the fruit and vegetable products housed in the carefully designed packaging his Melbourne-based consultancy Navi Co Global helps to create, but for all kinds of consumer goods – including a newly delivered pair of green Adidas trainers (“sneakers!”) made from recycled materials. And in a world where environmental concerns mean that packaging’s place in the global supply chain is under more scrutiny than ever, the word ‘sustainability’ also has added significance for Sadan. As he explains in the latest episode of Fruitnet’s conversation series Fruitbox, buying things that...
2021-05-06
23 min
Fruitbox
60 · Juan Gonzalez Pita, Salix Fruits
Long distances can always be overcome in the fresh produce trade.Juan Gonzalez Pita has proven that beyond doubt since he co-founded import-export firm Salix Fruits around ten years ago.From small beginnings in his home country of Argentina, the group has become a key player in several of the Northern Hemisphere’s fresh produce markets.At the time, together with co-founder Luis Elortondo, Gonzalez was encouraged by what he describes as untapped opportunities for growers in lots of emerging markets, such as the Middle East, Asia, and Latin America.“People were...
2021-04-23
21 min
Fruitnet podcasts
60 · Juan Gonzalez Pita, Salix Fruits
Long distances can always be overcome in the fresh produce trade. Juan Gonzalez Pita has proven that beyond doubt since he co-founded import-export firm Salix Fruits around ten years ago. From small beginnings in his home country of Argentina, the group has become a key player in several of the Northern Hemisphere’s fresh produce markets. At the time, together with co-founder Luis Elortondo, Gonzalez was encouraged by what he describes as untapped opportunities for growers in lots of emerging markets, such as the Middle East, Asia, and Latin America. “People were not paying attention to this,” he tells Chris White...
2021-04-23
21 min
Fruitbox
59 · Professor David Hughes, Imperial College London
David Hughes, known to many as Dr Food, has just been handed a hypothetical shopping trolley stuffed with several billion dollars, then asked where in the food industry he wants to invest the money.“Where would I put it? High-value horticulture,” he replies. “I would pick the highest value crop that I can find, and one that is coming over the horizon now at pace.”Listeners to this week’s episode of Fruitbox can discover the single horticultural product that Hughes, Emeritus Professor of Food Marketing at Imperial College London and a renowned food business expert, re...
2021-04-01
23 min
Fruitnet podcasts
59 · Professor David Hughes, Imperial College London
David Hughes, known to many as Dr Food, has just been handed a hypothetical shopping trolley stuffed with several billion dollars, then asked where in the food industry he wants to invest the money. “Where would I put it? High-value horticulture,” he replies. “I would pick the highest value crop that I can find, and one that is coming over the horizon now at pace.” Listeners to this week’s episode of Fruitbox can discover the single horticultural product that Hughes, Emeritus Professor of Food Marketing at Imperial College London and a renowned food business expert, regards as the most promising...
2021-04-01
23 min
Fruitbox
58 · Ruth McLennan, Dairy Farm Group
Even in Asia, a market with a deserved reputation for being at the cutting edge of grocery ecommerce, the past year has seen major advances in the development of this new retail arena.That’s the view of Ruth McLennan, commercial director for south-east Asia at Dairy Farm, one of Asia’s largest food retailers with annual sales of more than US$12bn.“Like all markets, the pandemic has brought online to the forefront for both customers and retailers alike,” she tells Chris White in the latest episode of Fruitnet’s weekly conversation series Fruitbox.“In A...
2021-03-26
10 min
Fruitnet podcasts
58 · Ruth McLennan, Dairy Farm Group
Even in Asia, a market with a deserved reputation for being at the cutting edge of grocery ecommerce, the past year has seen major advances in the development of this new retail arena. That’s the view of Ruth McLennan, commercial director for south-east Asia at Dairy Farm, one of Asia’s largest food retailers with annual sales of more than US$12bn. “Like all markets, the pandemic has brought online to the forefront for both customers and retailers alike,” she tells Chris White in the latest episode of Fruitnet’s weekly conversation series Fruitbox. “In Asia, the progress is mixed. Some...
2021-03-26
10 min
Fruitbox
57 · Miya Knights, Retail Technology
Shopping for fruit and veg may soon be a whole lot easier if Amazon’s much-heralded ‘just walk out’ technology becomes a common feature of grocery retailing.The ecommerce giant opened its first (and indeed second) Amazon Fresh store outside North America in London earlier this month. But what are the implications of this new venture for the way we will shop for food in future?Retail journalist Miya Knights says the difference is primarily about the shoppers themselves. “It takes the labour away from the customer in terms of having to queue, pick your own good...
2021-03-18
20 min
Fruitnet podcasts
57 · Miya Knights, Retail Technology
Shopping for fruit and veg may soon be a whole lot easier if Amazon’s much-heralded ‘just walk out’ technology becomes a common feature of grocery retailing. The ecommerce giant opened its first (and indeed second) Amazon Fresh store outside North America in London earlier this month. But what are the implications of this new venture for the way we will shop for food in future? Retail journalist Miya Knights says the difference is primarily about the shoppers themselves. “It takes the labour away from the customer in terms of having to queue, pick your own goods, bag your own goods, s...
2021-03-18
20 min
Fruitbox
56 · Daniel Kats, InFarm
Despite its name, InFarm’s roots are very much in the market. In February 2021, the Berlin-based urban farming startup announced the creation of new growing centres to supply fresh produce to the likes of Edeka, Lidl and Kaufland.Starting in Germany and extending very soon to the UK, Netherlands, France, Switzerland, US and Canada, the move represents a step change in its operations, scaling up a business model that until now has focused on smaller, plug-and-grow units within retail stores themselves.Now, as demand for locally grown produce continues to rise, the company is preparing go...
2021-03-05
13 min
Fruitnet podcasts
56 · Daniel Kats, InFarm
Despite its name, InFarm’s roots are very much in the market. In February 2021, the Berlin-based urban farming startup announced the creation of new growing centres to supply fresh produce to the likes of Edeka, Lidl and Kaufland. Starting in Germany and extending very soon to the UK, Netherlands, France, Switzerland, US and Canada, the move represents a step change in its operations, scaling up a business model that until now has focused on smaller, plug-and-grow units within retail stores themselves. Now, as demand for locally grown produce continues to rise, the company is preparing go beyond the 1,500 in-store farms al...
2021-03-05
13 min
Fruitbox
55 · Lisa Raschia, Marks & Spencer
Anyone familiar with upmarket British supermarket chain Marks & Spencer might not expect one of its star fruit and veg performers over the past year to be a two-kilo bag of potatoes.That’s not to say it has stopped innovating at the premium end of the market – something proven by the launch of an easy-peeler grapefruit, or the three million home delivery fruit and veg boxes it sold during the UK’s first lockdown.but with the pandemic turning received wisdom on its head in the last 12 months, the impressive growth achieved by every single item o...
2021-02-18
22 min
Fruitnet podcasts
55 · Lisa Raschia, Marks & Spencer
Anyone familiar with upmarket British supermarket chain Marks & Spencer might not expect one of its star fruit and veg performers over the past year to be a two-kilo bag of potatoes. That’s not to say it has stopped innovating at the premium end of the market – something proven by the launch of an easy-peeler grapefruit, or the three million home delivery fruit and veg boxes it sold during the UK’s first lockdown. but with the pandemic turning received wisdom on its head in the last 12 months, the impressive growth achieved by every single item of fresh produce in the re...
2021-02-18
22 min
Fruitbox
54 · Tom Stenzel, United Fresh
During what has been a tumultuous and unpredictable four years for the US politically and socially, it’s fair to say that life in the country’s fresh fruit and vegetable business has been a little less uncertain.However, as in most parts of the world, the impact of Covid-19 has been considerable. In particular, the closure of foodservice outlets has had a dramatic effect on a market where previously around 35 per cent of the fruit and veg eaten, and about half of all the food, would have been consumed outside of the home.But with...
2021-02-12
14 min
Fruitnet podcasts
54 · Tom Stenzel, United Fresh
During what has been a tumultuous and unpredictable four years for the US politically and socially, it’s fair to say that life in the country’s fresh fruit and vegetable business has been a little less uncertain. However, as in most parts of the world, the impact of Covid-19 has been considerable. In particular, the closure of foodservice outlets has had a dramatic effect on a market where previously around 35 per cent of the fruit and veg eaten, and about half of all the food, would have been consumed outside of the home. But with a new president in the...
2021-02-12
14 min
Fruitbox
53 · Philippe Binard, Freshfel
Covid continues to cast a long shadow over the European fresh produce business.In the early days of the Covid-19 pandemic, trade association Freshfel Europe set about assessing the impact of the crisis on Europe’s fruit and vegetable trade.Now, after nearly a year of unprecedented disruption to several parts of the produce supply network – from production all the way through to wholesale, retail and foodservice – the financial impact of the crisis is becoming more clear.Despite strong demand especially through the supermarkets, costs have increased significantly. Freshfel’s early estimate put addition...
2021-02-04
26 min
Fruitnet podcasts
53 · Philippe Binard, Freshfel
Covid continues to cast a long shadow over the European fresh produce business. In the early days of the Covid-19 pandemic, trade association Freshfel Europe set about assessing the impact of the crisis on Europe’s fruit and vegetable trade. Now, after nearly a year of unprecedented disruption to several parts of the produce supply network – from production all the way through to wholesale, retail and foodservice – the financial impact of the crisis is becoming more clear. Despite strong demand especially through the supermarkets, costs have increased significantly. Freshfel’s early estimate put additional operating costs for the European fresh produce...
2021-02-04
26 min
Fruitbox
52 · Ben Page, Ipsos Mori
How has Covid-19 changed our attitudes as consumers? And what will happen next as a result?Two hugely important questions for any company, but especially so for those involved in the fruit and vegetables business, which has seen massive spikes in demands as well as severe shocks to some of its supply chains as a result of the pandemic.Ben Page, chief executive of leading consumer research firm Ipsos Mori, says he believes the pandemic has massively changed behaviour all over the world, although it remains to be seen how consumer values will be altered...
2021-01-28
15 min
Fruitnet podcasts
52 · Ben Page, Ipsos Mori
How has Covid-19 changed our attitudes as consumers? And what will happen next as a result? Two hugely important questions for any company, but especially so for those involved in the fruit and vegetables business, which has seen massive spikes in demands as well as severe shocks to some of its supply chains as a result of the pandemic. Ben Page, chief executive of leading consumer research firm Ipsos Mori, says he believes the pandemic has massively changed behaviour all over the world, although it remains to be seen how consumer values will be altered in the longer term. "I...
2021-01-28
15 min
Fruitbox
51 · Toño Pons, Importaco
To say that Christmas means a great deal for dried fruit and nut suppliers is like saying chocolate companies quite enjoy Easter.In fact, for Europe’s largest dried fruit and nut company, Importaco, the festive period usually contributes around 40 per cent of its total annual sales.But as the group’s chief executive Toño Pons explains in the latest edition of Fruitnet’s conversation series Fruitbox, the Covid-19 pandemic seems to have sparked even greater demand for these products.“During the last lockdown, we had some examples of sales increasing 50 per cent, and...
2020-12-17
17 min
Fruitnet podcasts
51 · Toño Pons, Importaco
To say that Christmas means a great deal for dried fruit and nut suppliers is like saying chocolate companies quite enjoy Easter. In fact, for Europe’s largest dried fruit and nut company, Importaco, the festive period usually contributes around 40 per cent of its total annual sales. But as the group’s chief executive Toño Pons explains in the latest edition of Fruitnet’s conversation series Fruitbox, the Covid-19 pandemic seems to have sparked even greater demand for these products. “During the last lockdown, we had some examples of sales increasing 50 per cent, and what we discovered was that customers...
2020-12-17
17 min
Fruitbox
50 · Raffaele Benedetti, Unitec
Raffaele Benedetti thinks grading technology could soon be able to pick out the best fruit according to its nutritional qualities, a development that could open the door to products being marketed on the basis of specific health benefits.“I think the next step will be in this direction,” he explains in the latest episode of Fruitbox. “The first step was to select for size and colour, then for defects and soft fruit, and now [sugar] and acidity. So why not, nutritional content could be something that the market asks for soon."Benedetti knows better than most t...
2020-12-10
13 min
Fruitnet podcasts
50 · Raffaele Benedetti, Unitec
Raffaele Benedetti thinks grading technology could soon be able to pick out the best fruit according to its nutritional qualities, a development that could open the door to products being marketed on the basis of specific health benefits. “I think the next step will be in this direction,” he explains in the latest episode of Fruitbox. “The first step was to select for size and colour, then for defects and soft fruit, and now [sugar] and acidity. So why not, nutritional content could be something that the market asks for soon." Benedetti knows better than most the role that technology has pl...
2020-12-10
13 min
Fruitnet podcasts
49 · Robert Wells, SH Pratt Group
Change is in the air as the UK prepares to cut loose from its trading alliance with the EU. When it comes to banana imports, however, it’s likely to be business as usual from 1 January 2021, even if the country’s importers remain wary of potential disruption to the labour provision and logistical services on which they depend. “That’s where we’re probably spending most of our time and energy, on making sure that those two things run as smoothly as possible,” says Robert Wells, chief executive of the UK’s biggest banana company SH Pratt, who was speaking in the latest...
2020-12-03
14 min
Fruitbox
49 · Robert Wells, SH Pratt Group
Change is in the air as the UK prepares to cut loose from its trading alliance with the EU. When it comes to banana imports, however, it’s likely to be business as usual from 1 January 2021, even if the country’s importers remain wary of potential disruption to the labour provision and logistical services on which they depend.“That’s where we’re probably spending most of our time and energy, on making sure that those two things run as smoothly as possible,” says Robert Wells, chief executive of the UK’s biggest banana company SH Pratt, who was speaki...
2020-12-03
14 min
Fruitbox
48 · Marc Evrard, BFV
The looming possibility of a no-deal Brexit might be a major headache for some in the fresh produce business, but for the commercial director of one of Belgium’s largest fruit exporters it’s uncertainty, rather than the probable impact, that is causing most concern.In late November, as BFV’s Marc Evrard awaited the outcome of talks between London and Brussels to agree the terms of the UK’s future trading relationship with the EU, he told Fruitbox he remained happy that any Brexit-related bumps in the road would not be insurmountable.“I think probably t...
2020-11-26
20 min
Fruitnet podcasts
48 · Marc Evrard, BFV
The looming possibility of a no-deal Brexit might be a major headache for some in the fresh produce business, but for the commercial director of one of Belgium’s largest fruit exporters it’s uncertainty, rather than the probable impact, that is causing most concern. In late November, as BFV’s Marc Evrard awaited the outcome of talks between London and Brussels to agree the terms of the UK’s future trading relationship with the EU, he told Fruitbox he remained happy that any Brexit-related bumps in the road would not be insurmountable. “I think probably the market will still be there,”...
2020-11-26
20 min
Fruitbox
47 · Steve Magami, Agrovision
Investing in Peruvian horticulture is very much a safe bet, despite the political unrest seen in the country over the past couple of weeks.That’s according to Steve Magami, co-founder and chairman of Agrovision, who was speaking to Chris White in the latest episode of Fruitnet’sweekly conversation series Fruitbox.Based in Lima and Los Angeles, Agrovision has invested millions of dollars to build up more than 2,000ha of production in Peru – mainly blueberries, but also grapes, asparagus and avocados.For Magami, the upheaval witnessed in recent days should not be a major...
2020-11-19
13 min
Fruitnet podcasts
47 · Steve Magami, Agrovision
Investing in Peruvian horticulture is very much a safe bet, despite the political unrest seen in the country over the past couple of weeks. That’s according to Steve Magami, co-founder and chairman of Agrovision, who was speaking to Chris White in the latest episode of Fruitnet’sweekly conversation series Fruitbox. Based in Lima and Los Angeles, Agrovision has invested millions of dollars to build up more than 2,000ha of production in Peru – mainly blueberries, but also grapes, asparagus and avocados. For Magami, the upheaval witnessed in recent days should not be a major cause for concern among those who depend...
2020-11-19
13 min
Fruitbox
46 · Mario Ocharan, PromPerú
The importance of Asian markets to Peruvian fresh produce companies continues to grow, according to Mario Ocharan, export director of the country’s foreign trade and tourism body PromPerú.Speaking to Chris White during the latest episode of Fruitbox, Fruitnet’s series of conversations about the fresh produce business, Ocharan underlines the growing opportunity that exists for Peruvain fruit and vegetables in various Asian countries.Next week, Peru is the official partner country at Asia Fruit Logistica ON, Asia’s leading fresh produce trade exhibition, which takes place online from 18-20 November, as well as a spons...
2020-11-13
16 min
Fruitnet podcasts
46 · Mario Ocharan, PromPerú
The importance of Asian markets to Peruvian fresh produce companies continues to grow, according to Mario Ocharan, export director of the country’s foreign trade and tourism body PromPerú. Speaking to Chris White during the latest episode of Fruitbox, Fruitnet’s series of conversations about the fresh produce business, Ocharan underlines the growing opportunity that exists for Peruvain fruit and vegetables in various Asian countries. Next week, Peru is the official partner country at Asia Fruit Logistica ON, Asia’s leading fresh produce trade exhibition, which takes place online from 18-20 November, as well as a sponsor of Fruitnet’s conferenc...
2020-11-13
16 min
Fruitbox
45 · Franco Fubini, Natoora
Labelling Natoora as the world’s first vertically integrated global greengrocer might not be completely accurate, but for founder and CEO Franco Fubini it’s a description that is not completely wide of the mark.“We’re not massive fans of the word greengrocer, but I think you’re right,” says Franco Fubini. “We’re trying to build a company that can deliver through very unique and transparent supply chains a level of trust and confidence to consumers around the quality of the fresh produce that they buy, both in terms of flavour and in terms of nutritional dens...
2020-11-05
19 min
Fruitnet podcasts
45 · Franco Fubini, Natoora
Labelling Natoora as the world’s first vertically integrated global greengrocer might not be completely accurate, but for founder and CEO Franco Fubini it’s a description that is not completely wide of the mark. “We’re not massive fans of the word greengrocer, but I think you’re right,” says Franco Fubini. “We’re trying to build a company that can deliver through very unique and transparent supply chains a level of trust and confidence to consumers around the quality of the fresh produce that they buy, both in terms of flavour and in terms of nutritional density. We feel there is th...
2020-11-05
19 min
Fruitbox
Fruitbox 44 – The digital transformation of supply chains
Linda Carobbi has witnessed first-hand the huge impact that the Covid crisis has had on the fresh produce business. As corporate director for fresh fruit at Savino Del Bene, the logistics and supply chain specialist based in Florence, Italy, she says has seen a dramatic shift in the way supply lines are managed and the technologies being used.With capacity tightening and costs rising, the whole business of shipping fruit and veg from point A to point B has become more complicated, more challenging and more costly than ever before.“There is no doubt that Co...
2020-10-29
22 min
Fruitnet podcasts
Fruitbox 44 – The digital transformation of supply chains
Linda Carobbi has witnessed first-hand the huge impact that the Covid crisis has had on the fresh produce business. As corporate director for fresh fruit at Savino Del Bene, the logistics and supply chain specialist based in Florence, Italy, she says has seen a dramatic shift in the way supply lines are managed and the technologies being used. With capacity tightening and costs rising, the whole business of shipping fruit and veg from point A to point B has become more complicated, more challenging and more costly than ever before. “There is no doubt that Covid had an impact in th...
2020-10-29
22 min
Fruitbox
Fruitbox 43 – How to slow climate change by eating bananas
Mike Port is the chief executive of Port International, the Hamburg-based importer which recently took up the challenge of tackling climate change. Tomorrow marks exactly one year since the company started marketing CO2-neutral bananas under a new brand called Be Climate, a move that Port believes brings new value to a product that is renowned for its slim margins and frequently used as a weapon of choice among retailers engaging in price wars.“Every Be Climate banana has a QR code, so the consumers with their mobile phones can find out very easily that, by buying on...
2020-10-21
16 min
Fruitnet podcasts
Fruitbox 43 – How to slow climate change by eating bananas
Mike Port is the chief executive of Port International, the Hamburg-based importer which recently took up the challenge of tackling climate change. Tomorrow marks exactly one year since the company started marketing CO2-neutral bananas under a new brand called Be Climate, a move that Port believes brings new value to a product that is renowned for its slim margins and frequently used as a weapon of choice among retailers engaging in price wars. “Every Be Climate banana has a QR code, so the consumers with their mobile phones can find out very easily that, by buying one kilo of ba...
2020-10-21
16 min
Fruitbox
Fruitbox 42 – Why new varieties are an absolute must for produce suppliers
David Alba is a firm believer in the value of innovation as a driver of new business. As director of Valencia-based Genesis Innovation Group, a division of leading Spanish fresh produce business AM Fresh, he spearheads the company’s development of new citrus varieties, helping it to introduce even better types of fruit that will ensure the value of what it offers the market continues to grow.“We wanted to go all the way from seed to shelf,” he explains in the latest episode of Fruitbox, Fruitnet’s weekly series of conversations about the international fresh fruit and vege...
2020-10-15
16 min
Fruitnet podcasts
Fruitbox 42 – Why new varieties are a must for produce suppliers
David Alba is a firm believer in the value of innovation as a driver of new business. As director of Valencia-based Genesis Innovation Group, a division of leading Spanish fresh produce business AM Fresh, he spearheads the company’s development of new citrus varieties, helping it to introduce even better types of fruit that will ensure the value of what it offers the market continues to grow. “We wanted to go all the way from seed to shelf,” he explains in the latest episode of Fruitbox, Fruitnet’s weekly series of conversations about the international fresh fruit and vegetable business. “So not onl...
2020-10-15
16 min
Fruitbox
Fruitbox 41 – New ways to sell fresh produce in Asia
John Hey knows the Asian fresh produce market almost like the back of his hand. As editorial director for Fruitnet in Asia, he’s seen some major changes to the way the market – or that collection of extremely varied markets – works, particularly in the past six months as a result of the Covid-19 crisis.“The pandemic has really been a catalyst for change in shopping behaviour,” he tells Chris White during the latest episode of Fruitnet’s conversation series Fruitbox. “Wet markets have been heavily impacted by Covid restrictions, like social distancing and shorter operating hours, and some consumers...
2020-10-07
25 min
Fruitnet podcasts
Fruitbox 41 – New ways to sell fresh produce in Asia
John Hey knows the Asian fresh produce market almost like the back of his hand. As editorial director for Fruitnet in Asia, he’s seen some major changes to the way the market – or that collection of extremely varied markets – works, particularly in the past six months as a result of the Covid-19 crisis. “The pandemic has really been a catalyst for change in shopping behaviour,” he tells Chris White during the latest episode of Fruitnet’s conversation series Fruitbox. “Wet markets have been heavily impacted by Covid restrictions, like social distancing and shorter operating hours, and some consumers have stayed away du...
2020-10-07
25 min
Fruitbox
Fruitbox 40 – Investors embark on an avocado Mission
The first day of October 2020 was a busy and exciting one for Mike Browne, chief operating officer at Mission Produce. The company made history by listing on US stock exchange the Nasdaq, with an initial public offering aimed at raising a potential US$100m. And as more and more markets open to an increasing number of suppliers around the world, the prospects for those investors who buy into what some regard as green gold seem especially strong.In episode 40 of Fruitbox, Fruitnet’s Chris White talks to Browne about what the IPO means for Mission itself and fo...
2020-10-02
19 min
Fruitnet podcasts
Fruitbox 40 – Investors embark on an avocado Mission
The first day of October 2020 was a busy and exciting one for Mike Browne, chief operating officer at Mission Produce. The company made history by listing on US stock exchange the Nasdaq, with an initial public offering aimed at raising a potential US$100m. And as more and more markets open to an increasing number of suppliers around the world, the prospects for those investors who buy into what some regard as green gold seem especially strong. In episode 40 of Fruitbox, Fruitnet’s Chris White talks to Browne about what the IPO means for Mission itself and for the avocado bu...
2020-10-02
19 min
Fruitbox
Fruitbox 39 – What next for the fruit and veg business?
In the latest edition of Fruitbox, host Chris White speaks to Mike Knowles, editorial director for Europe at Fruitnet Media, and to Maura Maxwell, Fruitnet’s Latin America and Spain editor, about the ongoing challenges faced by the European fresh fruit and veg business as a result of the Covid crisis.You may recall that Mike and Maura were the first ever guests on episode one of Fruitbox, which launched as a new format just as Europe was coming to terms with the full implications of the pandemic.Having reported back then on some startling ne...
2020-09-23
19 min
Fruitnet podcasts
Fruitbox 39 – What next for the fruit and veg business?
In the latest edition of Fruitbox, host Chris White speaks to Mike Knowles, editorial director for Europe at Fruitnet Media, and to Maura Maxwell, Fruitnet’s Latin America and Spain editor, about the ongoing challenges faced by the European fresh fruit and veg business as a result of the Covid crisis. You may recall that Mike and Maura were the first ever guests on episode one of Fruitbox, which launched as a new format just as Europe was coming to terms with the full implications of the pandemic. Having reported back then on some startling new features emerging in the re...
2020-09-23
19 min
Fruitbox
Fruitbox 38 – Will tech help us harvest better fruit?
David Marguleas is chief executive officer of Sun World International, a leading developer of new table grape and stonefruit varieties based in California, US.With a portfolio of premium varieties now being grown in an increasing number of new places around the globe, the enormous opportunities emerging for the group in terms of those products’ considerable market potential are, Marguleas admits, accompanied by major new challenges on the production side.Chief among those challenges is labour, be it the cost or indeed availability of workers to harvest and handle the fruit. “We’ve been struggling on the...
2020-09-16
18 min
Fruitnet podcasts
Fruitbox 38 – Will tech help us harvest better fruit?
David Marguleas is chief executive officer of Sun World International, a leading developer of new table grape and stonefruit varieties based in California, US. With a portfolio of premium varieties now being grown in an increasing number of new places around the globe, the enormous opportunities emerging for the group in terms of those products’ considerable market potential are, Marguleas admits, accompanied by major new challenges on the production side. Chief among those challenges is labour, be it the cost or indeed availability of workers to harvest and handle the fruit. “We’ve been struggling on these issues of availability of lab...
2020-09-16
18 min
Fruitbox
Fruitbox 37 – Making produce more profitable
Dr Manuel Madrid has worked for some of the biggest businesses in the fresh produce industry – Syngenta, Driscoll’s, SanLucar and Chiquita to name four giants of the trade – but for more than a decade now he has been running his own consultancy, Fruit Profits.Now, as he reveals in the latest episode of Fruitnet’s conversation series Fruitbox, he’s preparing to relocate from Valencia in Spain to a new base in Costa Rica, from where he will work with a number of fruit companies to help them grow and improve their business.Top of his lis...
2020-09-09
15 min
Fruitnet podcasts
Fruitbox 37 – Making produce more profitable
Dr Manuel Madrid has worked for some of the biggest businesses in the fresh produce industry – Syngenta, Driscoll’s, SanLucar and Chiquita to name four giants of the trade – but for more than a decade now he has been running his own consultancy, Fruit Profits. Now, as he reveals in the latest episode of Fruitnet’s conversation series Fruitbox, he’s preparing to relocate from Valencia in Spain to a new base in Costa Rica, from where he will work with a number of fruit companies to help them grow and improve their business. Top of his list, especially for those bana...
2020-09-09
15 min
Fruitbox
Fruitbox 36 – Is the next Chile in Central Asia?
Andriy Yarmak, economist at the United Nations FAO Investment Centre, spends a large part of his time monitoring developments in central Asia’s fresh produce business.As Yarmak explains in the latest episode of Fruitbox, recent developments in countries like Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan reflect a growing interest in the region as a potentially global source of fruits and vegetables.Last year, for example, German buyers purchased fresh table grapes and persimmons from this part of the world, while the UK took a small but significant volume of sweet cherries from Uzbekistan....
2020-09-02
17 min
Fruitnet podcasts
Fruitbox 36 – Is the next Chile in Central Asia?
Andriy Yarmak, economist at the United Nations FAO Investment Centre, spends a large part of his time monitoring developments in central Asia’s fresh produce business. As Yarmak explains in the latest episode of Fruitbox, recent developments in countries like Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan reflect a growing interest in the region as a potentially global source of fruits and vegetables. Last year, for example, German buyers purchased fresh table grapes and persimmons from this part of the world, while the UK took a small but significant volume of sweet cherries from Uzbekistan. China too is actively looking to...
2020-09-02
17 min
Fruitbox
Fruitbox 35 – How Russia reinvented its produce supply
Ksenia Gorovaya, managing director of St Petersburg-based Crisp Consulting, was in the eye of the storm in the summer of 2014, when Russia decided to ban a range of food imports – including fresh fruit and vegetables – from the EU, US, Australia, Norway and Canada.Six years on, with the blockade still very much in place, she talks to Chris White about the ongoing impact of that decision on the country’s fresh produce import business, part of which has refocused on the former Soviet republics as well as places like Iran, and also on its local, domestic supply.“...
2020-08-26
25 min
Fruitnet podcasts
Fruitbox 35 – How Russia reinvented its produce supply
Ksenia Gorovaya, managing director of St Petersburg-based Crisp Consulting, was in the eye of the storm in the summer of 2014, when Russia decided to ban a range of food imports – including fresh fruit and vegetables – from the EU, US, Australia, Norway and Canada. Six years on, with the blockade still very much in place, she talks to Chris White about the ongoing impact of that decision on the country’s fresh produce import business, part of which has refocused on the former Soviet republics as well as places like Iran, and also on its local, domestic supply. “Russia still imports quite a...
2020-08-26
25 min
Fruitbox
Fruitbox 34 – Ten years of helping people to love veg
Fruitbox speaks to Steven Roberts and Annelies Blaauwkamer of Rijk Zwaan, founders of the Love My Salad campaign, which celebrates its tenth anniversary in August.Designed as a way to inspire and engage with consumers in an age of social media, Love My Salad has aimed to build up a positive image of vegetables among consumers, rather than building a more traditional message around the idea that doing so should be compulsory.The project now operates in more than 20 countries worldwide as well as 14 different languages, encouraging more than 4m people every year to see vegetables differently and be inspired...
2020-07-29
18 min
Fruitnet podcasts
Fruitbox 34 – Ten years of helping people to love veg
Fruitbox speaks to Steven Roberts and Annelies Blaauwkamer of Rijk Zwaan, founders of the Love My Salad campaign, which celebrates its tenth anniversary in August. Designed as a way to inspire and engage with consumers in an age of social media, Love My Salad has aimed to build up a positive image of vegetables among consumers, rather than building a more traditional message around the idea that doing so should be compulsory. The project now operates in more than 20 countries worldwide as well as 14 different languages, encouraging more than 4m people every year to see vegetables differently and be inspired...
2020-07-29
18 min
Fruitbox
Fruitbox 33 – Growing much more with far less
Uri Krieger’s roots go deep when it comes to developing new types of vegetable. Recently appointed as global head of vegetables and flowers R&D at Syngenta, he says he’s determined to use his background in plant breeding to overcome public scepticism about genetics and, even more crucially, to help growers produce more and better crops with greater efficiency.“By 2050, the world population will be around 30 per cent higher, at about 10bn, so demand for food is expected to grow,” Krieger tells Fruitnet's Chris White in the latest edition of Fruitbox. “We’re going to have many mo...
2020-07-22
17 min
Fruitnet podcasts
Fruitbox 33 – Growing much more with far less
Uri Krieger’s roots go deep when it comes to developing new types of vegetable. Recently appointed as global head of vegetables and flowers R&D at Syngenta, he says he’s determined to use his background in plant breeding to overcome public scepticism about genetics and, even more crucially, to help growers produce more and better crops with greater efficiency. “By 2050, the world population will be around 30 per cent higher, at about 10bn, so demand for food is expected to grow,” Krieger tells Fruitnet's Chris White in the latest edition of Fruitbox. “We’re going to have many more people and i...
2020-07-22
17 min
Fruitbox
Fruitbox 32 – What will supermarkets look like in future?
Phil Lempert believes many supermarkets were selling fresh fruit and vegetables wrong even before the coronavirus pandemic began. Now, with the crisis causing dramatic changes to the entire food distribution business, he thinks a radical overhaul of the supermarket format is coming, while foodservice outlets could see new opportunities to offer consumers an attractive alternative place to buy their fresh produce.Lempert certainly knows a thing or two about what makes supermarkets tick, not to mention where they need to improve. Known to many as the SupermarketGuru, he makes regular appearances talking about grocery trends on CNN...
2020-07-15
25 min
Fruitnet podcasts
Fruitbox 32 – What will supermarkets look like in future?
Phil Lempert believes many supermarkets were selling fresh fruit and vegetables wrong even before the coronavirus pandemic began. Now, with the crisis causing dramatic changes to the entire food distribution business, he thinks a radical overhaul of the supermarket format is coming, while foodservice outlets could see new opportunities to offer consumers an attractive alternative place to buy their fresh produce. Lempert certainly knows a thing or two about what makes supermarkets tick, not to mention where they need to improve. Known to many as the SupermarketGuru, he makes regular appearances talking about grocery trends on CNN, NBC, ABC, Fox...
2020-07-15
25 min
Fruitbox
Fruitbox 31 – What on earth are we going to eat?
Barbara Bray MBE, a nutritionist and food safety consultant, noticed something strange going on as the coronavirus crisis began to take hold in Europe. Google data showed that searches for the words immunity and veg were much higher than usual.In the latest episode of Fruitbox, Fruitnet’s series of conversations about the fresh fruit and vegetable business, Bray joins host Chris White to discuss the potential lasting effects of lockdown and the pandemic on our diets.As consumers, for example, are we eating more healthy products, more unhealthy snack products, or in fact both? An...
2020-07-08
15 min
Fruitnet podcasts
Fruitbox 31 – What on earth are we going to eat?
Barbara Bray MBE, a nutritionist and food safety consultant, noticed something strange going on as the coronavirus crisis began to take hold in Europe. Google data showed that searches for the words immunity and veg were much higher than usual. In the latest episode of Fruitbox, Fruitnet’s series of conversations about the fresh fruit and vegetable business, Bray joins host Chris White to discuss the potential lasting effects of lockdown and the pandemic on our diets. As consumers, for example, are we eating more healthy products, more unhealthy snack products, or in fact both? And what happens in the lo...
2020-07-08
15 min
Fruitbox
Fruitbox 30 – How are shopper habits changing?
As the coronavirus outbreak pushes the world towards a very different kind of recession, Joe Shaw Roberts of consumer research company Kantar looks at how consumers are responding to the crisis and considers what lasting impact it is having on the way people buy fresh fruit and vegetables.Speaking on the latest episode of Fruitbox, Fruitnet’s series of fresh produce industry conversations, Shaw Roberts explains how the pandemic is reshaping the market and driving important consumer trends to do with health, convenience, organics, local sourcing, discounting, online shopping and home delivery services.Hosted by Ch...
2020-07-02
14 min
Fruitnet podcasts
Fruitbox 30 – How are shopper habits changing?
As the coronavirus outbreak pushes the world towards a very different kind of recession, Joe Shaw Roberts of consumer research company Kantar looks at how consumers are responding to the crisis and considers what lasting impact it is having on the way people buy fresh fruit and vegetables. Speaking on the latest episode of Fruitbox, Fruitnet’s series of fresh produce industry conversations, Shaw Roberts explains how the pandemic is reshaping the market and driving important consumer trends to do with health, convenience, organics, local sourcing, discounting, online shopping and home delivery services. Hosted by Chris White in London, Fruitbox no...
2020-07-02
14 min
Fruitbox
Fruitbox 29 – How to manage a volatile category like cherries
Matt Hancock and Will Wolmer both see huge opportunities to grow the market for cherries.The managing directors respectively of British cherry importer and distributor Norton Folgate and Hampshire-based producer Blackmoor Estate speak to Chris White during the latest episode of Fruitnet’s conversation series Fruitbox.They admit that achieving the potential growth they can see ahead will depend on them effectively managing one of the most volatile product categories in the fresh produce business, as well as finding a way to have fruit in the market all year round.Fruitbox now attracts a...
2020-06-30
14 min
Fruitnet podcasts
Fruitbox 29 – How to manage a volatile category like cherries
Matt Hancock and Will Wolmer both see huge opportunities to grow the market for cherries. The managing directors respectively of British cherry importer and distributor Norton Folgate and Hampshire-based producer Blackmoor Estate speak to Chris White during the latest episode of Fruitnet’s conversation series Fruitbox. They admit that achieving the potential growth they can see ahead will depend on them effectively managing one of the most volatile product categories in the fresh produce business, as well as finding a way to have fruit in the market all year round. Fruitbox now attracts a big audience across the global fruit an...
2020-06-30
14 min
Fruitbox
Fruitbox 28 – From Peruvian exporter to multinational supplier
José Antonio Gómez, managing director of Peruvian company Camposol, is overseeing a significant transformation, one that could offer inspiration for other fresh produce suppliers hoping to future-proof their own business.As supermarkets look for even more dependable and more efficient procurement of fresh fruit and vegetables, Camposol is expanding its supply base beyond Peru so it can provide customers with year-round supply of key items like avocados and blueberries from multiple sources.“Most supermarkets that we serve are looking for a supplier [to which] they can assign a distribution centre year round and forget abou...
2020-06-25
20 min
Fruitnet podcasts
Fruitbox 28 – From Peruvian exporter to multinational supplier
José Antonio Gómez, managing director of Peruvian company Camposol, is overseeing a significant transformation, one that could offer inspiration for other fresh produce suppliers hoping to future-proof their own business. As supermarkets look for even more dependable and more efficient procurement of fresh fruit and vegetables, Camposol is expanding its supply base beyond Peru so it can provide customers with year-round supply of key items like avocados and blueberries from multiple sources. “Most supermarkets that we serve are looking for a supplier [to which] they can assign a distribution centre year round and forget about looking for other suppliers. It c...
2020-06-25
20 min
Fruitbox
Fruitbox 27 – The power of premium produce
Tonie Fuchs is a firm believer in the power of premium. As managing director of South Africa’s Capespan Group, he says a commitment to top-quality products and the best levels of service is the right way forward as the company attempts to sustain growth in fruit markets all across the world.“We want to be important to a few customers and not just go and dump volumes of produce in those markets, because we’ve also seen how quickly those markets can turn against you when an industry and a certain supply region just goes and dumps...
2020-06-23
20 min
Fruitnet podcasts
Fruitbox 27 – The power of premium produce
Tonie Fuchs is a firm believer in the power of premium. As managing director of South Africa’s Capespan Group, he says a commitment to top-quality products and the best levels of service is the right way forward as the company attempts to sustain growth in fruit markets all across the world. “We want to be important to a few customers and not just go and dump volumes of produce in those markets, because we’ve also seen how quickly those markets can turn against you when an industry and a certain supply region just goes and dumps a load of pro...
2020-06-23
20 min
Fruitbox
Fruitbox 26 – The importance of being local
Jan Doldersum, chain and retail manager at Dutch vegetable breeding and seed production company Rijk Zwaan, believes the concept of local is increasingly resonating with consumers.That’s not just because more of them want to eat fresh produce that has been produced a shorter distance away, but also because buying those items from somewhere closer to home, or having them delivered along a shorter distribution chain, has become more convenient and therefore more appealing.It’s a trend that was already in motion prior to the coronavirus outbreak, he says, but one that has also...
2020-06-18
18 min
Fruitnet podcasts
Fruitbox 26 – The importance of being local
Jan Doldersum, chain and retail manager at Dutch vegetable breeding and seed production company Rijk Zwaan, believes the concept of local is increasingly resonating with consumers. That’s not just because more of them want to eat fresh produce that has been produced a shorter distance away, but also because buying those items from somewhere closer to home, or having them delivered along a shorter distribution chain, has become more convenient and therefore more appealing. It’s a trend that was already in motion prior to the coronavirus outbreak, he says, but one that has also been accelerated by the pand...
2020-06-18
18 min
Fruitbox
Fruitbox 25 – The future of fresh vegetables
Chris Groot is produce chain manager at breeding company Enza Zaden, one of only a handful of companies around the world that is developing the vegetables of tomorrow.As he explains in the latest edition of Fruitbox, Fruitnet’s series of conversations with leading members of the international fresh produce business, the outlook for these companies looks bright, especially with more and more consumers seeking out healthier and more nutritious diets.However, there are major challenges too in creating new products to satisfy that demand. In particular, developing new varieties that meet the requirements of co...
2020-06-16
14 min
Fruitnet podcasts
Fruitbox 25 – The future of fresh vegetables
Chris Groot is produce chain manager at breeding company Enza Zaden, one of only a handful of companies around the world that is developing the vegetables of tomorrow. As he explains in the latest edition of Fruitbox, Fruitnet’s series of conversations with leading members of the international fresh produce business, the outlook for these companies looks bright, especially with more and more consumers seeking out healthier and more nutritious diets. However, there are major challenges too in creating new products to satisfy that demand. In particular, developing new varieties that meet the requirements of consumers, retailers and growers alike me...
2020-06-16
14 min
Fruitbox
Fruitbox 24 – Exclusive interview with Alk Brand, Westfalia
Alk Brand is the chief executive officer of South African company Westfalia, the world’s largest avocado grower and a major supplier of several different kinds of fresh fruit.Giving his first interview in his new role, Alk talks exclusively to Fruitnet’s Chris White about the recent spike in sales of avocados, the company’s plans to expand its production worldwide, the potential for further growth in demand as consumer interest in healthy eating rises, and the need to keep improving when it comes to environmental sustainability and ethical sourcing.Hosted by Chris White in Lon...
2020-06-11
12 min
Fruitnet podcasts
Fruitbox 24 – Exclusive interview with Alk Brand, Westfalia
Alk Brand is the chief executive officer of South African company Westfalia, the world’s largest avocado grower and a major supplier of several different kinds of fresh fruit. Giving his first interview in his new role, Alk talks exclusively to Fruitnet’s Chris White about the recent spike in sales of avocados, the company’s plans to expand its production worldwide, the potential for further growth in demand as consumer interest in healthy eating rises, and the need to keep improving when it comes to environmental sustainability and ethical sourcing. Hosted by Chris White in London, Fruitbox now attracts a big...
2020-06-11
12 min
Fruitbox
Fruitbox 22 – How to make the right connections
Tarun Arora, director of Mumbai-based importer IG International, is certain that establishing the right kind of logistic network over the past five decades has enabled the company to achieve “outstanding” growth in a market as enormous and daunting as India. Now, the company is investing in local production of emerging products like blueberries as well as ramping up its ecommerce business with the launch of a new ordering app.In the latest episode of Fruitnet’s interview series Fruitbox, Arora explains how a company that is marking its 50th anniversary this year is managing to remain at the cu...
2020-06-04
17 min
Fruitnet podcasts
Fruitbox 22 – How to make the right connections
Tarun Arora, director of Mumbai-based importer IG International, is certain that establishing the right kind of logistic network over the past five decades has enabled the company to achieve “outstanding” growth in a market as enormous and daunting as India. Now, the company is investing in local production of emerging products like blueberries as well as ramping up its ecommerce business with the launch of a new ordering app. In the latest episode of Fruitnet’s interview series Fruitbox, Arora explains how a company that is marking its 50th anniversary this year is managing to remain at the cutting edge of con...
2020-06-04
17 min
Fruitbox
Fruitbox 21 – Time for women to take the lead
Julie Escobar, co-founder of industry association Global Women Fresh, believes the entire fresh produce business has a vital role to play in creating better opportunities for women across the world.Speaking in the latest episode of Fruitnet’s interview series Fruitbox, Escobar talks about the organisation’s ambitious plans to inspire and empower women during the months and years ahead.Established in 2019 to connect, inspire and empower women in the fresh produce business worldwide. the organisation is now working with the United Nations to empower 3m women, mainly in under-developed economies of Africa and Asia, by 2...
2020-06-02
16 min
Fruitnet podcasts
Fruitbox 21 – Time for women to take the lead
Julie Escobar, co-founder of industry association Global Women Fresh, believes the entire fresh produce business has a vital role to play in creating better opportunities for women across the world. Speaking in the latest episode of Fruitnet’s interview series Fruitbox, Escobar talks about the organisation’s ambitious plans to inspire and empower women during the months and years ahead. Established in 2019 to connect, inspire and empower women in the fresh produce business worldwide. the organisation is now working with the United Nations to empower 3m women, mainly in under-developed economies of Africa and Asia, by 2021. A recent project established in K...
2020-06-02
16 min
Fruitbox
Fruitbox 20 – Apple boss ready to spend big
Todd Fryhover, president of the Washington Apple Commission, is ready to lead a major marketing push for the United States’ largest apple export deal having secured a 50 per cent increase in the group’s annual promotional budget from US$8m to $12m.Speaking in the latest edition of Fruitnet’s interview series Fruitbox, Fryhover predicts that, during the next 12 months, producers will continue to ramp up production of new varieties and will also keep targeting a number of promising international markets.He also talks about the meteoric rise of new variety Cosmic Crisp, as well as com...
2020-05-28
20 min
Fruitbox
Fruitbox 19 – The secret of berries' success
Soren Bjorn, president of leading berry brand Driscoll’s, believes the development of year-round supply in the soft category offers important lessons for everyone in the fresh fruit and vegetable business.Speaking in the latest episode of Fruitnet’s interview series Fruitbox, Bjorn explains how the berry category has not only benefited from being right on trend as far as flavour, health and convenience are concerned, but has generally succeeded in offering the right quality all through the year, rather than only in peak seasons.That lack of quality is not always evident in other cate...
2020-05-26
16 min
Fruitbox
Fruitbox 14 – How to keep up with consumer trends
When it comes to buying fresh fruit and vegetables, how has consumer behaviour changed in the past few months? As marketing manager of South Tyrolean company Vog, Europe’s largest apple producer, Hannes Tauber spends much of his time researching consumer purchasing patterns in order to understand what’s going on in the market, finding out what consumers want and identifying where the next commercial opportunities might lie.In the latest episode of Fruitnet's interview show Fruitbox, Hannes discusses how the recent coronavirus crisis has changed the way people shop and reshaped their attitudes to products like appl...
2020-05-07
16 min
Fruitnet podcasts
Fruitnet Audio Edition: Egypt At Fruit Logistica
Egyptian exporters at Fruit Logistica 2016 tell Fruitnet's Tom Joyce how the country's fresh produce industry is fast becoming a major player on the international market.
2016-02-11
07 min