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What is Business Development?
Episode 91: BD-BOK Deep Dive: Handling Objections & Buying Signals
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://ww...
2025-11-29
13 min
What is Business Development?
Episode 90: BD Book...Top 3 Tactics from Alison Mullins' new book, “Beyond Order Makers”
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe Business Development Professional (BDP) enables you to boost your BD career, rated 10 out 10 by our certification graduates!The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Alison Mullins’ new book, ”Beyond Order Makers”* Get your copy of the book on Amazon at: https://a.co/d/8JLJ7vq* Follow Alison on Li...
2025-11-28
29 min
What is Business Development?
Episode 89...BD BOK Deep Dive: Chapter 11 How to Personalize and Not Be Creepy
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://ww...
2025-11-27
15 min
What is Business Development?
Episode 88: BD Book...Top 3 Tactics from Todd Baylor's book "Agile Business Development"
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe Business Development Professional (BDP) enables you to boost your BD career, rated 10 out 10 by our certification graduates!The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Todd Baylor’s new book, ”Agile Business Development: A practitioner’s guide to compelling value proposition”* Get your copy of the book on Amazon at: https://a.co/d...
2025-11-26
28 min
What is Business Development?
Episode 87 Part 3 How To Implement a Referral Management System with Andrew Z Brown
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe Business Development Professional (BDP) enables you to boost your BD career, rated 10 out 10 by our certification graduates!“The What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.”Learn the top implement a Referral Management System from Andrew Z. Brown’s book, Get Referred. How to Increase Sales Velocity, Volume, and ValueListen to our prior episode with Andrew: Part 1
2025-11-23
29 min
What is Business Development?
Episode 86: BD-BOK...Chapter 13 How to Price to Win
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://ww...
2025-11-22
14 min
What is Business Development?
Episode 85: BD Book...Top 3 Tactics from, "The Art of Business Development in the Age of AI"
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe Business Development Professional (BDP) enables you to boost your BD career, rated 10 out 10 by our certification graduates!The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Adnan (Eddie) Bin-mahfouz’s new book, “The Art of Business Development in the Age of AI”* Get your copy of the book on Amazon at: https://a.co...
2025-11-20
29 min
What is Business Development?
BD-BOK Deep Dive...Chapter 11 How to Personalize and Not Be Creepy
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://ww...
2025-11-15
12 min
What is Business Development?
What Is Business Development? Inside the Tactics Used by Top Professional Services Firms
Get your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/home The Business Development Professional (BDP) enables you to boost your BD career, rated 10 out 10 by our certification graduates!The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Deborah Brightman Farone’s book, Best Practices in Law Firm Business Development and Marketing * Get your copy of the book on Amazon at: https://a.co/d/bi3P9b4
2025-11-13
32 min
What is Business Development?
Episode 82: BD-BOK Chapter 12 The Best Business Developer Archetype?
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discus...
2025-11-09
17 min
What is Business Development?
Episode 81: BD-BOK Chapter 12 Waterfall versus Agile Proposal Development
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discus...
2025-11-09
16 min
What is Business Development?
Episode 80: BD Book...Top 3 Tactics from Laszlo Gajo's new book "Business Development After AI"
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Laszlo Gajo’s new book, Business Development After AI: Mastering the Human Skills That Matter Most in an AI-Driven World* Get your copy of the book on Amazon at: https://a.co/d/0EiSt3i* Check out his previous BD book: Operational Business Development* Follow Laszlo Gajo on LinkedIn: https://www.linkedin.com/in/laszlo-gajo/* Follow our host, To...
2025-11-06
33 min
What is Business Development?
Episode 79: BD-BOK...Chapter 12 Cold Calling Explained
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discus...
2025-11-02
12 min
What is Business Development?
Episode 78: BD Book...Top 3 Tactics from Ulli Applebaum's new book, "The Science of Brand Associations: Win Minds, Win Markets"
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Ulli Applebaum’s new book, The Science of Brand Associations: Win Minds, Win Markets* Get your copy of the book on Amazon at: https://a.co/d/5PJWMPy* Follow Ulli Applebaum on LinkedIn: https://www.linkedin.com/in/ulliappelbaum/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssoc...
2025-10-31
32 min
What is Business Development?
Episode 77: BD-BOK...Chapter 12, Three Ways to Contact Prospects
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discus...
2025-10-31
12 min
What is Business Development?
Episode 76: BD Leader...Top 3 Tactics from Rissa Reddan, CMO and Board Member
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Rissa Reddan, a 3-time Chief Marketing Officer (CMO), fractional CMO, and Board Member. * Follow Rissa on LinkedIn: https://www.linkedin.com/in/rissareddan/Here are the books mentioned in the podcast transcript:1. Business Development Body of Knowledge (BD BOK)Author: Global Business Development AssociationDescription: The foundational guide for the Business Development Professional (BDP) Certification covering the art, scie...
2025-10-29
31 min
What is Business Development?
Episode 75: BD-BOK...Chapter 12 Buying Committee Engagement
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discus...
2025-10-28
14 min
What is Business Development?
Episode 75: BD-BOK...Chapter 12 Buying Committee Engagement
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VLSubscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine
2025-10-28
14 min
What is Business Development?
Episode 74: BD Leader...Top 3 Tactics from Gilad Liptz, Founder of the BizDevExec Club
“The What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Gilad Liptz* Follow Gilad on LinkedIn: https://www.linkedin.com/in/giladliptz/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow G...
2025-10-24
30 min
What is Business Development?
Episode 73: Part 2 "How To Implement a Referral Management System" with Andrew Z. Brown
“The What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.”Learn the top implement a Referral Management System from Andrew Z. Brown’s book, Get Referred. How to Increase Sales Velocity, Volume, and ValueListen to our prior episode with Andrew: Part 1* Get your copy of Andrew’s book on Amazon at: https://a.co/d/40RlwLr* Follow Andrew Z. Brown on LinkedIn: https://www.linkedin.com/in/andrewzbrown/* Follow our host, Tony Gray, on Linke...
2025-10-22
30 min
What is Business Development?
Episode 72: BD-BOK...Chapter 12 Top Sales Closing Tactics
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-10-19
18 min
What is Business Development?
Episode 71: BD Book...Top 3 Tactics from Talia Wolf's new book "Emotional Targeting"
Learn the top 3 BD tactics from Talia Wolf’s new book “Emotional Targeting: Win hearts. Boost sales. Own the market.”* Get your copy of the book on Amazon at: https://a.co/d/ipiPuWq* Follow Talia Wolf on LinkedIn: https://www.linkedin.com/in/taliagw/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomag...
2025-10-15
31 min
What is Business Development?
Episode 70: BD-BOK...Chapter 11 Summary of Sales Tactics
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-10-12
17 min
What is Business Development?
Episode 69: BD Book...Top 3 tactics from Aaron Norris' new book "Sales Life"
Learn the top 3 takeaways from Aaron Norris’ new book, Sales Life: How To Accelerate Your Sales Career Without Sacrificing Your Personal Life* Get your copy of the book on Amazon at: https://a.co/d/3IcOZxc* Follow Aaron Norris on LinkedIn: https://www.linkedin.com/in/aaron-norris88/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com...
2025-10-08
38 min
What is Business Development?
Episode 68: BD-BOK...Chapter 11 How To Find Prospects Ready to Buy
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-10-04
18 min
What is Business Development?
Episode 67: BD Book...Top 3 Tactics from Dr. Villy Abraham's new book "LEVERS"
Learn the top 3 BD tactics from Dr. Villy Abraham’s new book, Levers: Multiply Your Revenue and Scale With Less Effort * Get your copy of the book on Amazon at: https://a.co/d/3G4u4EP * Follow Dr. Abraham on LinkedIn: https://www.linkedin.com/in/villy-abraham-792b4336/* Listen to our previous episode with Dr. Abraham in Episode 31. https://cgomagazine.substack.com/p/episode-31-top-3-tactics-from-dr* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subs...
2025-10-01
29 min
What is Business Development?
Episode 66: BD-BOK...Chapter 11 The Three Methods of Prospecting
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-09-27
13 min
What is Business Development?
Episode 65: Part 1 "How To Implement a Referral Management System" with Andrew Z. Brown
Learn the top implement a Referral Management System from Andrew Z. Brown’s book, Get Referred. How to Increase Sales Velocity, Volume, and ValueListen to our prior episode with Andrew: Episode 1* Get your copy of Andrew’s book on Amazon at: https://a.co/d/40RlwLr* Follow Andrew Z. Brown on LinkedIn: https://www.linkedin.com/in/andrewzbrown/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagaz...
2025-09-24
33 min
What is Business Development?
Episode 64: BD-BOK...Chapter 11 The Power of Story in Prospecting Success
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).* Learn more about GBDA at: https://www.GBDAssociation.org* Get your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL * Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-09-20
14 min
What is Business Development?
Episode 63: BD Book...Top 3 Tactics from Jason Levin, author of "Relationships to Infinity: The Art and Science of Keeping in Touch"
Learn the top 3 tactics from Jason Levin, author of Relationships to Infinity: The Art and Science of Keeping in Touch* Get your copy of the book on Amazon at: https://a.co/d/gPgMevt* Follow Jason Levin on LinkedIn: https://www.linkedin.com/in/jasonlevinspeakertrainercoach/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cg...
2025-09-18
35 min
What is Business Development?
Episode 62: BD-BOK...Chapter 11 Passive Prospecting
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-09-14
20 min
What is Business Development?
Episode 61: BD Book...Top 3 Tactics from Sheila Murphy's new book
Learn the top 3 BD tactics from Sheila Murphy’s new book, Rainmaker Power Moves: The Attorney’s Playbook for Building a Book of Business* Get your copy of the book on Amazon at: https://a.co/d/3WjTNOh* Follow Sheila Murphy on LinkedIn: https://www.linkedin.com/in/sheilamurphyfocusforward/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https...
2025-09-12
31 min
What is Business Development?
Episode 60: BD-BOK...Chapter 11 The NICE Prospecting Method
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-09-07
40 min
What is Business Development?
Episode 59: BD Leader...Top 3 Tactics from Darren Spevick
Learn the top 3 BD tactics from Darren Spevick, Founder & Managing Director of Russell Strategy Partners* Link to his BD Pulse assessment scorecard to determine your corporation’s score: https://russell-strategy-bdpulse.scoreapp.com/* Follow Darren Spevick on LinkedIn: https://www.linkedin.com/in/darrenspevick-betterbd/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/
2025-09-03
33 min
What is Business Development?
Episode 58: BD-BOK...Chapter 11 The Three Key of Conversion
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-08-30
13 min
What is Business Development?
Episode 57: BD-BOK...Top 3 Tactics from Kristy Pittman
Learn the top 3 BD tactics from Kristy Pittman and hear about her new book, Government Contracts for Veterans: Insider Secrets & Winning Strategies for Entrepreneurial Freedom* Get your copy of the book on Amazon at: https://a.co/d/48HAaM8* Follow Kristy Pittman on LinkedIn: https://www.linkedin.com/in/kristypittman1/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on Linked...
2025-08-26
27 min
What is Business Development?
Episode 56: BD-BOK...Chapter 11 The Neuroscience of Prospecting
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-08-23
18 min
What is Business Development?
Episode 55: BD Book...Top 3 Tactics from Michael LeJeune
Learn the top 3 BD tactics from Michael LeJeune* Get his books on Amazon * Follow Michael on LinkedIn: https://www.linkedin.com/in/michaeljlejeune/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you...
2025-08-19
38 min
What is Business Development?
Episode 54: BD-BOK...Chapter 11 Prospect Development Process
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-08-17
16 min
What is Business Development?
Episode 53: BD Tech...AI Prospecting with Usman Sheikh
Learn how AI is shaping the future of prospecting with Usman Sheikh* Follow Usman on LinkedIn: https://www.linkedin.com/in/usmanmsheikh/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you would like to di...
2025-08-13
27 min
What is Business Development?
Episode 52: BD-BOK...Chapter 11 The History of Prospecting
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-08-09
14 min
What is Business Development?
Episode 51: BD Book...Top 3 Tactics from Kevin McGrew's new book "THE NEW RULES OF MARKETING WARFARE"
Learn the top 3 tactics from Kevin McGrew’s new book, THE NEW RULES OF MARKETING WARFARE: A Battle Plan for Winning Customers, Scaling Quickly, and Beating Competitors* Get your copy of the book on Amazon at: https://a.co/d/h0KNKxL* Follow Kevin McGrew on LinkedIn: https://www.linkedin.com/in/kevinmcgrew/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free new...
2025-08-06
35 min
What is Business Development?
Episode 50: BD-BOK Deep Dive...Chapter 10 Marketing Budget & Team Structure
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-08-03
12 min
What is Business Development?
Episode 49: BD BOOK......Top 3 Tactics from Justin Michael's new book "Cold Call Algo"
Learn the top 3 BD tactics from Justin Michael’s new book, Cold Call Algo: The AI-Powered Cold Call System That Breaks Through, Books Fast, and Dominates Pipeline* Get your copy of the book on Amazon at: https://a.co/d/3VGtlay* Follow Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/* See the previous interview with Justin at: Episode 10* We talked about TitanX and other tools in a BD tech stack. Check out Justin’s post about TitanX here: https://www.linkedin.com/posts/michaeljustin_great-youre-an-ae-now-so-you-dont-have-activity-7350736092871954432-VfuZ?utm_source=share&utm_medium...
2025-07-30
26 min
What is Business Development?
Episode 48: BD-BOK...Chapter 10 Marketing Strategy
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-07-27
21 min
What is Business Development?
Episode 47: BD Book...Top 3 Tactics from Jack Frimston & Zac Thompson's new book, "Sales is Therapy"
Learn the top 3 BD tactics from Jack Frimston & Zac Thompson's new book, "Sales is Therapy"* Get your copy of the book on Amazon: https://a.co/d/hQsoRXk* Follow Jack Frimston on LinkedIn: https://www.linkedin.com/in/jack-frimston-5010177b/ Follow Zac Thompson on LinkedIn: https://www.linkedin.com/in/zac-thompson-33a9a39b/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subs...
2025-07-23
31 min
What is Business Development?
Episode 46: BD-BOK Deep Dive...Chapter 10 Marketing Campaign Planning & Performance Measures
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-07-22
17 min
What is Business Development?
Episode 45: BD Book...Top 3 Takeaways from Dr. Lauren Wittenberg Weiner's new book "UNRULY"
Learn the Top 3 Takeaways from Dr. Lauren Wittenberg Weiner's new book "Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success"* Follow Dr. Lauren Wittenberg Weiner on LinkedIn: https://www.linkedin.com/in/lauren-wittenberg-weiner/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.linkedin.com/company/glob...
2025-07-16
33 min
What is Business Development?
Episode 44: BD-BOK...Chapter 10 Marketing Tactics
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-07-15
49 min
What is Business Development?
Episode 43: BD Leader...Top 3 Tactics from Antonio Duarte, Founder of The BDR Community
Learn the top 3 BD tactics from Antonio Duarte, Founder of The BDR Community.* Follow Antonio Duarte on LinkedIn: https://www.linkedin.com/in/ajoduarte/* Follow The BDR Community on LinkedIn: https://www.linkedin.com/company/the-bdr-community/posts/?feedView=all* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on Lin...
2025-07-09
32 min
What is Business Development?
Episode 42: BD-BOK...Chapter 9 Customer Experience Management
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-07-05
21 min
What is Business Development?
Episode 41: BD Lab...80/20 Rule of Marketing with Andrei Zinkevich
Learn the 80/20 Rule of Marketing from Andrei Zinkevich’s LinkedIn postFollow Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/Follow Fullfunnell.io on LinkedIn: https://www.linkedin.com/company/fullfunnelio/posts/?feedView=all* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.linkedin.com/c...
2025-07-03
36 min
What is Business Development?
Episode 40: BD-BOK...How are Marketing, BD, and Sales Different?
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-06-29
21 min
What is Business Development?
Episode 39: BD-BOK...What does a Chief Growth Officer do?
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-06-21
21 min
What is Business Development?
Episode 38: BD Lab...Daniel Zsolt Rényi Account Based Marketing tactic
Learn this powerful Account Based Marketing (ABM) tactic from Daniel Zsolt Rényi https://www.linkedin.com/posts/danrenyi_abm-accountbasedmarketing-gotomarket-activity-7334137779204820992-dXoO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADNW5sBxm49qKsmI48RiCUlrcnw2SFPeB0* Follow Daniel Zsolt Rényi on LinkedIn: https://www.linkedin.com/in/danrenyi/ * Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cg...
2025-06-18
35 min
What is Business Development?
Episode 37: BD-BOK Episode, Why and How Business Developers Get Paid More
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-06-14
17 min
What is Business Development?
Episode 36: BD Book...Top 3 Tactics from Colin Cartwright, author of "ChatGPT For B2B Sales"
Learn the top 3 BD tactics from Colin Cartwright author of, ChatGPT For B2B Sales: A Practical Guide for B2B Salespeople Who Don't Want to be Left Behind* Follow Colin Cartwright on LinkedIn: https://www.linkedin.com/in/colincartwright/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: htt...
2025-06-11
31 min
What is Business Development?
Episode 35: BD-BOK...Chapter 9 Every Employee is in Business Development
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-06-07
11 min
What is Business Development?
Episode 34: BD Book...Top 3 Tactics from Scott Love's book "Rainmaker Confidential"
Learn the top 3 BD tactics from Scott Love’s book, Rainmaker Confidential: How Top Professionals Make Smart Business Development Investments of Time, Treasure, and Talent* Listen to Scott’s podcast The Rainmaking Podcast* Follow Scott on LinkedIn* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.l...
2025-05-28
31 min
What is Business Development?
Episode 33: BD-BOK Chapter 8 Business Development Code of Ethics
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-05-24
20 min
What is Business Development?
Episode 32: BD-BOK...Chapter 3 CGO Career Path & Skills
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-05-24
06 min
What is Business Development?
Episode 31: Top 3 Tactics from Dr. Villy Abraham and Jay Abraham's new book "The Wonder Drug for Business Growth: How to Unlock Exponential Growth - by Turning Your Clients into Your Sales"
Learn the Top 3 Tactics from Dr. Villy Abraham and Jay Abraham's new book "The Wonder Drug for Business Growth: How to Unlock Exponential Growth - by Turning Your Clients into Your Sales"* Follow Dr. Abraham on LinkedIn at: https://www.linkedin.com/in/villy-abraham-792b4336/* Follow our host, Tony Gray, on LinkedIn:: www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GB...
2025-05-22
23 min
What is Business Development?
Episode 29: BD-BOK...Chapter 6...BQL Certification for Corporations
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-05-15
16 min
What is Business Development?
Episode 30: BD Author...Top 3 Tactics from Ciaran McGuigan's book "Interruption Selling"
Learn the top 3 BD tactics from Ciaran McGuigan’s book, Interruption Selling: Back to basics sales skills for new business* Follow Ciaran McGuigan on LinkedIn* Follow our host, Tony Gray, on LinkedIn:: www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you would like to dis...
2025-05-14
43 min
What is Business Development?
Episode 28: BD Leader...Top 3 Tactics from Ema Hasicevic
Learn the top three BD tactics from Ema Hasicevic’s, Co-founder of Dealion.* Follow Ema on LinkedIn: https://www.linkedin.com/in/emahasicevic/* Follow our host, Tony Gray, on LinkedIn: www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: https://www.GBDAssociation.org* Subscribe to our free newsletter on Substack: https://cgomagazine.substack.com/* Subscribe to our free newsletter on LinkedIn: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on LinkedIn: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you would like to discuss...
2025-05-07
37 min
What is Business Development?
Episode 27: BD-BOK...Chapter 2 How many Business Developers do you need?
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-05-03
14 min
What is Business Development?
Episode 26: BD Leader...Top 3 Tactics from Dr. Ernesto Chanona
Learn the top 3 BD tactics from Dr. Ernesto Chanona, CEO of American Business Development Corporation * Follow Dr. Chanona on LinkedIn: https://www.linkedin.com/in/ernestochanona/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on LinkedIn at: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public...
2025-04-30
39 min
What is Business Development?
Episode 25: BD-BOK Chapter 2 Chief Growth Officers
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-04-25
15 min
What is Business Development?
Episode 24: BD Tech...Top 3 Tactics from Sean Doherty, CEO of GovDash
Learn the top 3 BD tactics from Sean Doherty, CEO of GovDash. * Follow Sean Doherty on LinkedIn: https://www.linkedin.com/in/sean-m-doherty/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on LinkedIn at: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If y...
2025-04-23
34 min
What is Business Development?
Episode 23: BD-BOK...Chapter 2 BD Manager Roles
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK). Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-04-19
17 min
What is Business Development?
Episode 22: BD-BOK...Chapter 2 Entry-Level BD Roles
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK). Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-04-19
13 min
What is Business Development?
Episode 21: BD Book...Top 3 Tactics from David Lechosa's new book "The Prospecting Playbook"
Learn the top 3 BD tactics from David Lechosa’s new book, The Prospecting Playbook: : Generate Leads, Build Relationships, and Close More Deals on Amazon at: https://a.co/d/foh3j2O * Follow David Lechosa on LinkedIn https://www.linkedin.com/in/david-lechosa-3b39ab108/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company...
2025-04-16
30 min
What is Business Development?
Episode 20: BD Book...Top 3 Tactics from Tim Cortinovis
Learn the top 3 BD tactics from Tim Cortinovis' author of "Sell Smarter, Not Harder" and "Single-Handed Unicorn" * Get your copy of "Sell Smarter, Not Harder" on Amazon at: https://a.co/d/h3ppfTA * Get your copy of "Single-Handed Unicorn" on Amazon at: https://a.co/d/dvTFRYD * Follow Andrew Z. Brown on LinkedIn https://www.linkedin.com/in/timcortinovis/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Subs...
2025-04-10
33 min
What is Business Development?
Episode 19: BD-BOK...Chapter 2 “History of the BD Profession”
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK). Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-04-06
06 min
What is Business Development?
Episode 18: BD Book...Top 3 Tactics from David Ackert's new book "The Short List”
Learn the top 3 BD tactics from David Ackert’s new book, "The Short List: How to Drive Business Development by Focusing on the People Who Matter Most." * Follow David Ackert on LinkedIn at: https://www.linkedin.com/in/davidackert/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on Li...
2025-04-03
34 min
What is Business Development?
Episode 17: BD-BOK...Chapter 2 “Growth Pathways”
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK). Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-03-28
18 min
What is Business Development?
Episode 16: BD LEADER...Top 3 BD Tactics from Kelly Kennedy
Learn the top 3 BD tactics from Kelly Kennedy! * Follow Kelly Kennedy on LinkedIn at: https://www.linkedin.com/in/kellykennedyofficial/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on LinkedIn at: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you would like to...
2025-03-27
35 min
What is Business Development?
Episode 15: BD-BOK...Chapter 2 “Business Development Integration Activities”
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK). Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-03-21
07 min
What is Business Development?
Episode 14: BD Book...Top 3 BD Tactics from Sachin Wadhawan
Learn the top 3 BD tactics from Sachin Wadhawan’s new book, "TRUST YOUR SE: Sell Bigger, Better, and Faster with Your Sales Engineer" Check out Sachin's T-Shirts, merch, and coaching at: https://schoolofsalesengineering.com/shop/ * Follow Sachin Wadhawan on LinkedIn at: https://www.linkedin.com/in/sachinwadhawan/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: ht...
2025-03-19
34 min
What is Business Development?
Episode 13: BD LEADER...Top 3 Tactics from Gary Anzalone
Learn the top 3 BD tactics from Gary Anzalone, President of Business Development Professionals (BDPros) and Managing Principal of Razor Consulting Inc. * Follow Gary Anzalone on LinkedIn at: https://www.linkedin.com/in/garyanzalone/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on LinkedIn at: https://www.linkedin.com/com...
2025-03-11
35 min
What is Business Development?
Episode 12: BD-BOK...Chapter 2 “The Key to Raving Fans”
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK). Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-03-09
18 min
What is Business Development?
Episode 11: BD SME...Top 3 Tactics from Nate Simpson
Learn the top 3 BD tactics from business development advisor, Nate Simpson. * Follow Nate Simpson on LinkedIn https://www.linkedin.com/in/nate-simpson-c-e-t-1614011 * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on LinkedIn at: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If y...
2025-02-24
32 min
What is Business Development?
Episode 10: Top 3 Tactics from Justin Michael's new book "7 - Figure Formula"
Learn the top 3 tactics from Justin Michael's new book, 7 - Figure Formula. *Get your copy of his book on Amazon at: https://a.co/d/hTyL5cR* Follow Justin Michael on LinkedIn at: https://www.linkedin.com/in/michaeljustin * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www.GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on LinkedIn at: https://www.linkedin.com/company/cgomagazine/ * Follow...
2025-02-23
27 min
What is Business Development?
Episode 9: BD-BOK...Chapter 2 (continued) "The BD Growth Model"
Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).Learn more about GBDA at: https://www.GBDAssociation.orgGet your copy of the BD-BOK on Amazon at:https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at:https://www.gbdassociation.org/cgo-magazine This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-02-18
17 min
What is Business Development?
Episode 8: BD-BOK...Chapter 1 “How to use the BD-BOK”
* Learn more about GBDA at GBDAssociation.org* Subscribe to our free newsletter on Substack* Subscribe to our free newsletter on LinkedIn* Follow GBDA on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-02-10
24 min
What is Business Development?
Episode 7: BD BOOK...Top 3 BD Tactics from "Demotainment"
Learn the top 3 BD tactics from Mike McDowell's new book, Demotainment* Follow Mike McDowell on LinkedIn* Follow our host, Tony Gray, on LinkedIn* Learn more about GBDA at GBDAssociation.org* Subscribe to our free newsletter on Substack* Subscribe to our free newsletter on LinkedIn* Follow GBDA on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-01-26
34 min
What is Business Development?
Episode 6: BD BOOK...Top 3 BD Tactics from "Leaders, Not Rockstars"
Hear Akilan A P, author of "Leaders, Not Rockstars" and learn his top BDR tactics.* Follow Akilan on LinkedIn* Follow our host, Tony Gray, on LinkedIn* Learn more about GBDA at GBDAssociation.org* Subscribe to our free newsletter on Substack* Subscribe to our free newsletter on LinkedIn* Follow GBDA on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-01-26
31 min
What is Business Development?
Episode 5: BD BIRTHDAY...The History of Business Development
Listen to our host, Tony Gray, present the history of Business Development to Capital Business Development Association members. View and download the slides at: https://www.linkedin.com/posts/tony-gray-mba-bdp_history-of-the-business-development-profession-activity-7287801207463542784--vOO?utm_source=share&utm_medium=member_desktopLearn more about CBDA at: https://capitalbusinessdevelopmentassociation.com/ Learn more about GBDA at: https://www.GBDAssociation.org Get your copy of the BD-BOK on Amazon at: https://a.co/d/2Gku2VL Subscribe to our free newsletter on Substack at: https://www.gbdassociation.org/cgo-magazine This is a public episode...
2025-01-25
17 min
What is Business Development?
Episode 4: BD-BOK...Chapter 2 “Brand Trust Flywheel”
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-01-20
18 min
What is Business Development?
Episode 3: BD TECH...Top 3 BD Tactics with Mark Bedard at Upcell.io
Listen to Mark Bedard share his top three tactics using upcell.io* Follow our host, Tony Gray, on LinkedIn* Learn more about GBDA at GBDAssociation.org* Subscribe to our free newsletter on Substack* Subscribe to our free newsletter on LinkedIn* Follow GBDA on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-01-12
31 min
What is Business Development?
Episode 2: BD BOOKS Top 3 Tactics from Laurier Mandin s new book, "I Need That!"
Listen to Laurier Mandin's Top 3 tactics from his new book, I Need That!* Follow Laurier Mandin on LinkedIn* Follow our host, Tony Gray, on LinkedIn* Learn more about GBDA at GBDAssociation.org* Subscribe to our free newsletter on Substack* Subscribe to our free newsletter on LinkedIn* Follow GBDA on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com
2025-01-12
35 min
What is Business Development?
Episode 1: BD BOOK...Top 3 Referral Management Tactics
Listen to Andrew Z. Brown, the father of Business-to-Business (B2B) referral programs, and learn the top BD tactics from his new book, Get Referred. How to Increase Sales Velocity, Volume, and Value* Follow Andrew Z. Brown on LinkedIn* Follow our host, Tony Gray, on LinkedIn* Learn more about GBDA at GBDAssociation.org* Subscribe to our free newsletter on Substack* Subscribe to our free newsletter on LinkedIn* Follow GBDA on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get acc...
2024-11-24
32 min
What is Business Development?
How to do Business Development
Everyone loves a good story.Especially your prospects and customers.Stories are scientifically critical for growth. The power of stories is rooted in neuroscience. At 5:10 in the video, I talk about the science. Here's more scientific proof: · Facts and figures only activate 2 parts of the brain. · Stories activate more to process emotions and senses.· Stories enable the audience to remember things better.· Stories create Oxytocin critical for building trust and boosting conversions.There are 3 key parts to any good story....Kindra Hall's "Stories That Stick" presents the modern three-part story arc: Act 1: The Normal The first part of the story pr...
2024-10-07
09 min
What is Business Development?
What is Business Development?
Wonder why prospects get angry or hang up on your cold call?It's their automatic survival instinct of...Fight, Flight, Freeze, or FuseEvery living organism has a Biological Imperative to survive and thrive. Organisms do this by engaging with their environment. As organisms engage one another, they have four possible responses of... Fight, Flight, Freeze, or Fuse. If an organism detects a threat to survival, it: 1. Fights = Anger = Yells at you on a cold call 2. Flight = Fear = Quickly hangs up the phone3. Freeze = Apathy = Prolonged pause or speechlessIf another organism supports growth, it joins with that organism to form...
2024-10-06
08 min
Creators Calling
Social Impact Design with Komal Dhawan (GBDA 2021)
Komal is the Marketing Director at the Creators Collective. As a final year GBDA student, Komal distills some of her greatest learning lessons from her time at UW Stratford and tells us about how the program has prepared her for future ambitions. We go in-depth about sustainability, social impact design and how newbies like us can get started on making a difference in the world. 01:36 Reflections during Lockdown 03:36 Sustainability Design as a Career 07:22 Social Entrepreneurship and How to Get Started 14:01 Komal's Sustainability Blog 19:14 Taking Care of Your Creativity
2021-02-22
22 min
Creators Calling
Wow-Moments with Isabelle Ly (GBDA 2023)
Isabelle is the Gallery Executive at the Creators Collective where she leads an ambitious team to unlock creativity for GBDA students. As a synchro swimmer at the provincial, national and varsity levels, Isabelle is more than just a creative and she'll be sharing how she approaches creativity with the intention of creating "wow" experiences. The Creators Collective is excited to announce that we will be hosting our third annual gallery, UNLOCKED, from March 13th to March 16th. The experience of being locked up in our houses during a pandemic has led us to seek some sort...
2021-02-15
18 min
Creators Calling
Being Yourself (Advice from a 2019 GBDA Grad) with Amandreo Cortes
Amandreo is a 2019 graduate (and Valedictorian) of the GBDA program at UWaterloo. Just like his name, he is a “one of a kind” UX Designer that strives to translate ideas into tangible and powerful experiences… aka they’re a cool person. Outside of work, Amandreo has a community of over 20,000 on TikTok. In this episode, we dive into career development, being authentic in the workplace and how you can make the most of your time over the pandemic. The University of Waterloo Creators Collective is devoted to empowering GBDA students in their creative explorations. The world needs your creativity right no...
2021-01-25
45 min
Creators Calling
Get Uncomfortable (Advice from a 2020 GBDA Grad) with Amirah Mahomed
Amirah is a 2020 graduate of the GBDA program at the University of Waterloo and currently the Innovation Solutions Design Lead at WSIB Innovation Lab. She shares her thoughts on how to make the most of your undergrad, the importance of experimentation and the benefits of being proactive. The University of Waterloo Creators Collective is devoted to empowering GBDA students in their creative explorations. The world needs your creativity right now and we want you to bring it to life! 01:22 The Importance of Experimentation in School 06:14 Internships and Advice 14:04 Amirah's Current Job 20:05...
2021-01-18
40 min