Shows
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - 137- Kelly Borth - GREENCREST CEO and chief strategy officer - 5 Important Ways to Measure B2B Digital Marketing SuccessLet’s be honest…many of us spend hours a day on our phones and computers! For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital marketing success and improve ROI for your business. https://greencrest.com/ignite-your-business-podcast/
2023-12-0409 min
Lich SlapsLifespring Age - Sarah of Greencrest - Ep 28Episode 28 - Sarah of Greencrest
The ghost of Sarah emerges from a book in the library of Greencrest, and the party have to deal with the consequences
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2023-11-171h 36
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - 135- Kelly Borth - GREENCREST CEO and chief strategy officer - Building Trust in a Digital WorldIn an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers. https://greencrest.com/ignite-your-business-podcast/
2023-11-0608 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - 133- Kelly Borth - GREENCREST CEO and chief strategy officer - Beware! 3 Rules to Keep Your Design From Becoming a MonsterIn this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand. https://greencrest.com/ignite-your-business-podcast/
2023-10-0907 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - 131- Kelly Borth - GREENCREST CEO and chief strategy officer - How to Evaluate Why Your Website is Losing TrafficFor business owners, losing website traffic can be very concerning. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track. https://greencrest.com/ignite-your-business-podcast/
2023-09-0508 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - 129- Kelly Borth - GREENCREST CEO and chief strategy- Using PR to Ignite Your SEOLove and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online. https://greencrest.com/ignite-your-business-podcast/
2023-08-0706 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - Kelly Borth - GREENCREST CEO and chief strategy - 127 - Grilling Up the Perfect Marketing StrategySummertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well! https://greencrest.com/ignite-your-business-podcast/
2023-07-1006 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast -125 - Kelly Borth, GREENCREST CEO and chief strategy officer- Harnessing the Power of AI for Marketing and Business Strategies -The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business® Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts https://greencrest.com/ignite-your-business-podcast/
2023-06-1506 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- 124 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 4 — Risk-TakingThe pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-your-business-podcast/
2023-05-2211 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- 123 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 3 —FlexibilityIn part 3 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-business-podcast/
2023-04-2406 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- 121 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 2Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant long-term advantage. https://greencrest.com/ignite-your-business-podcast/
2023-03-0609 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- 119 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Lessons From the Pandemic Era Business Owners Should Learn For the Rest of the 2020’s- ResilienceFor business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podcast #pandemic #resilience #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus
2023-02-0606 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- 117 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Five Marketing Resolutions to Ignite the New YearIt's our last Ignite Your Business® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.
2022-12-2606 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- 116 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Setting the Record Straight on the State of PRPublic Relations is not dead – it has been reborn. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.
2022-12-1305 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 114 - Kelly Borth, CEO and Chief Strategy Officer- The New Demand for ROI-Driven Digital Marketing in an Inflationary World2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results. https://greencrest.com/ignite-your-business-podcast/
2022-11-1408 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast® presented by GREENCREST- 113- Kwame Christian, director, American Negotiation Institute - How to Have Difficult Conversations About Race at Your BusinessKwame Christian, director of the American Negotiation Institute, discusses how removing the stigma of bias at your business can be a tool that helps team members better understand and overcome differences when having difficult conversations about race. https://greencrest.com/ignite-your-business-podcast/
2022-10-3138 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Ep 112 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Thought Leadership: Use Your Expertise to Ignite Your MarketingThought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.
2022-10-1706 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast presented by GREENCREST - Episode 108 - Kelly Galindo, GREENCREST - 4 Digital Marketing Trends to Add to Your Traditional MarketingIn today’s technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it’s important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business® Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.
2022-08-2206 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST - Angelo Mazzocco, Vice President of Advisory Services, Avaap - What Every Business Owner Should Know About Information TechnologyIn this Ignite Your Business® Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and building an IT dream team.
2022-07-2637 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 105 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Marketing Your Business on a BudgetWhile there are companies across industries who spend large amounts of money on marketing, you don't have to break the bank to increase awareness, tell your company's story and grow your business. In this Ignite Your Business®Podcast, GREENCREST CEO and chief strategy officer, Kelly Borth, shares five affordable strategies to market your business on a budget.
2022-07-1106 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 101 - Greg Stockmaster, Sunsetting Google Analytics: What Does GA4 Mean for Your Business?In March, Google annouced they will be sunsetting Universal Analytics, replacing it with Google Analytics 4 (GA4). GREENCREST digital marketing manager, Greg Stockmaster, discusses what this means for your business and how you can get ahead of the change.
2022-05-1610 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST - 100 - Don DePerro, President & CEO of the Columbus Chamber — 100th Episode Celebration with Don DePerro —What Has Changed For Business Owners Since Our First EpisodeGREENCREST celebrates the 100th episode of the Ignite Your Business® Podcast by bringing back our very first guest, Don DePerro, President and CEO of the Columbus Chamber of Commerce. Don shares what is on the minds of business owners now and how it has changed since our first episode.
2022-05-0246 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 99 - Kelly Galindo, GREENCREST, Marketing & Business Development Executive —Six ways to Improve Your Email MarketingHaving a large and growing list of email subscribers is great, but are they engaged? Email marketing is a powerful tool, but if not done right, it could alienate and annoy your customers or prospects. In this episode of the Ignite Your Business® Podcast, GREENCREST's Marketing and Business Development Account Executive, Kelly Galindo, shares six ways to ensure you are getting the best ROI from your email campaigns.
2022-04-1809 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast-GREENCREST Episode 98-Kelly Borth, CEO and Chief Strategy Officer— How to Use Audience Segmentation in Your Content StrategyThere is no one-size-fits-all when it comes to reaching your prospects and customers. In this episode of the Ignite Your Business® Podcast, GREENCREST's CEO and Chief Strategy Officer, Kelly Borth, describes different ways to segment your audience, how B2B segmentation differs from B2C, and why audience segmentation is an important part of your overall content marketing strategy.
2022-04-0407 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 96 - Kelly Galindo, GREENCREST, Marketing & Business Development Executive —What is Voice Search Marketing? Sound Strategies to Amplify Your B2B MarketingIt is estimated that 55% of Americans will own a smart speaker by 2023. So it is no secret that voice search is becoming very important. In this GREENCREST Ignite Your Business® Podcast episode, GREENCREST's Kelly Galindo gives advice and insight on adding voice search to your company's overall marketing strategy.
2022-03-0705 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 94 - Kelly Galindo, GREENCREST Marketing & Business Development Executive — Show Your Customers Some Love This Valentines Day With These Customer Appreciation IdeasWith Valentine’s Day around the corner, now is a good time to show your customers some love. In this Ignite Your Business® Podcast, GREENCREST shares eight creative client-appreciation ideas that can help foster stronger relationships with your customers.
2022-02-0707 minIgnite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 93 - Greg Stockmaster, GREENCREST, Digital Marketing Manager —Five Ways to Measure B2B Digital Marketing Success in 2022In this Ignite Your Business® Podcast episode, discover the five digital marketing key performance indicators (KPIs) that can help you analyze if your digital marketing methods are hitting major objectives that lead to growth.
2022-01-2417 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST - 92- Mark Bryan, Director of Innovation & Research and Senior Interior Designer, M+A Architects- Designing for the Future – Innovations and Trends in Commercial DesignDiscover the power of design! In this Ignite Your Business® Podcast episode, Mark Bryan, director of innovation & research and senior interior designer, M+A Architects, discusses the hottest developments in commercial architecture and innovative office design trends you can expect to see in the future. https://greencrest.com/ignite-your-business-podcast/
2022-01-1028 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST - 91- Kelly Galindo-, GREENCREST, Marketing Account Executive-- How Can User Generated Content Help B2B Brands?In this Ignite Your Business® Podcast episode, discover how user-generated content can foster a sense of community with your audience, and enhances the authenticity and credibility of your brand.
2021-12-2710 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST - 89- Whitney Neal, GREENCREST, Account Executive- Is It Time to Implement Omnichannel Marketing at Your Company?What is the difference between multichannel and omnichannel marketing? Find out in this latest Ignite Your Business® Podcast episode, where we evaluate the strengths of omnichannel marketing and how it’s being used by top companies such as Disney and Starbucks to improve their marketing strategy. https://greencrest.com/ignite-your-business-podcast/
2021-11-2908 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 87- Greg Stockmaster, GREENCREST, Digital Marketing Manager --When Should Retargeting Be Used as a Marketing Strategy?What are Google retargeting ads and are they an ideal choice for your business? Find out in this Ignite Your Business® Podcast episode, where we explore the industries that most commonly find success with retargeting and other factors to consider when using it as a marketing tool: https://greencrest.com/ignite-your-business-podcast/
2021-11-0109 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 86- Mike Derringer, area president, FocusCFO- Accelerating Growth and ProfitabilityDon’t just survive – thrive! Tune in to the latest Ignite Your Business® Podcast episode featuring Mike Derringer, area president and director of regional support for FocusCFO, and discover valuable insight into important business topics such as mergers and acquisitions, preparing for accelerated growth and taking accountability in business. https://greencrest.com/ignite-your-business-podcast/
2021-10-1828 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 83- Kelly Borth, CEO and chief strategy officer, GREENCREST --Google Ads for B2B Campaigns: Yes or No?Google Ads campaigns are a great way to improve internet presence, however B2B companies must be careful with setup and strategy. In this Ignite Your Business® Podcast episode, we go in-depth with the pros and cons of Google Ads and explore how when done properly, it can be a great tool to add to your marketing approach. https://greencrest.com/ignite-your-business-podcast/
2021-09-0604 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast- GREENCREST Episode 82-Tom Thon, Partner with Sandler Training by the Ruby Group, The Evolving State of Sales-Leading Your Sales Team Through Challenging TimesAs it applies to sales, what does it mean to “break the rules” and “change the game” to avoid common sales problems? Find out in this Ignite Your Business® Podcast episode where Tom Thon, partner with Sandler Training by the Ruby Group, discusses the new rules for sales professionals and why it’s crucial to adapt to change: https://greencrest.com/ignite-your-business-podcast/
2021-08-2331 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 81- Kelly Borth, CEO and chief strategy officer, GREENCREST -- When Opportunity Knocks, Be Ready with Strong Brand ValueWill your business be ready when opportunity knocks? Make sure to tune in to this Ignite Your Business® Podcast episode and discover tips to boost brand value and ensure that you’ll receive a satisfying reward when it’s time to cash in on your business investment. https://greencrest.com/ignite-your-business-podcast/
2021-08-0905 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast - GREENCREST Episode 79- Kelly Borth, CEO and chief strategy officer, GREENCREST -- Initiating a Call to ActionMarketing efforts require a call to action in order to reach your target audience. In this Ignite Your Business® Podcast episode, we explore how the most effective CTAs (calls-to action) can guide your target demographic and help your business generate leads and encourage repeat sales. Listen here: https://greencrest.com/ignite-your-business-podcast/ #podcast #advertising #marketing #strategy #familybusiness #visionary #ColumbusOhio #Lifein614 #asseenincolumbus
2021-06-2805 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast - presented by GREENCREST Episode 78- Mark Swepston, president of Atlas Butler Heating & Cooling- 100 Years of Marketing ProwessWhat’s the secret to 100 years of innovative marketing strategy and success? Find out in this Ignite Your Business® Podcast episode where Mark Swepston, president of Atlas Butler Heating & Cooling discusses his family business’s journey and how it has remained a leader in the industry for 100 years: Listen here: https://greencrest.com/ignite-your-business-podcast/
2021-06-1443 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your BusinessSM podcast presented by GREENCREST, Episode 77 - Greg Stockmaster, GREENCREST digital marketing manager- Unconventional Ways Keyword Research Can Be Used To Provide Crucial Business InsightsUnconventional Ways Keyword Research Can Be Used To Provide Crucial Business Insights
2021-06-0114 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 76 - Keven Prather, Financial Advisor and Partner at TransitioNext Advisors: Taking the Next Step: Making Successful Business TransitionsGREENCREST CEO Kelly Borth interviews Keven Prather of TransitioNext Advisors. Disclosure: Keven P. Prather is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC. www.SIPC.org. TransitioNext Advisors® is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. OSJ: 2012 W 25th St., Ste 900, Cleveland, OH 44113. 216-621-5680. TransitioNext Advisors does not provide qualified business valuations. For a qualified or certified business valuation, consult a properly credentialed appraiser.
2021-05-1737 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast® Presented by GREENCREST, Episode 75 – GREENCREST – How to Future-proof Your Business
2021-05-0304 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business Podcast® Presented by GREENCREST, Episode 74 – GREENCREST CEO Kelly Borth interviewed by Columbus CEO Editor Katy Smith - Marketing Momentum: GREENCREST’s 30 years of turning market players into industry leadersColumbus CEO Editor Katy Smith interviews GREENCREST CEO Kelly Borth about the firm's 30 years in business.
2021-04-1933 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast Presented by GREENCREST, Episode 73 - GREENCREST--5 Ways to Make Your Virtual Event More Effective
2021-03-2905 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 71: Kelly Borth, CEO and chief strategy officer, GREENCREST -- Why Content Marketing Is Worth The Investment
2021-01-2510 min
Ignite Your Business® Podcast presented by GREENCREST30 Innovative Ideas to Fuel Your Business SuccessGREENCREST is celebrating 30 years of doing business with 30 tips and suggestions from the business leaders we’ve interviewed in two years of the Ignite Your Business® Podcast. https://greencrest.com/ignite-your-business-podcast/
2020-11-3024 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 66: Lori Kaiser, CEO of Kaiser Consulting: Flexibility as a Foundation: How flexible hours and project-based client work drove growth for Kaiser ConsultingLori Kaiser, CEO of accounting and finance IT company Kaiser Consulting, is known for her innovative approach to recruiting and retaining high-level CPAs and IT professionals. On this episode of the Ignite Your Business® Podcast, Lori talks about how she grew her company of all part-time employees into one of central Ohio’s largest and most-respected firms in the accounting industry. https://greencrest.com/ignite-your-business-podcast/
2020-11-1614 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 65: Kelly Borth, GREENCREST CEO and chief strategy officer -- The Best Bang TheoryAs a CEO or business owner, how many times have you looked at your marketing options and wondered, “I just want to know which one is the best bang for the buck.” It’s what every business owner wants to know — the secret to the magic marketing button that will open the skies and make it rain leads. Right? This GREENCREST podcast takes a deep dive into the marketing health of your business, as CEO and chief strategy officer Kelly Borth discusses her "Best Bang Theory" and talks about what businesses can do to capitalize on the best marke...
2020-11-0208 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 63: Kelly Borth, GREENCREST CEO and chief strategy officer — First Impressions Matter: Does Your Website Convey Your Brand Effectively?Your company’s website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it’s the basis for how they will form their first impression of your company and brand. Is your website making the best first impression?
2020-10-0511 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 61: Kelly Borth, GREENCREST CEO and chief strategy officer — Engaging Employees to Live the BrandOften brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It’s often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the company’s employees. To operationalize a brand requires a major shift in how the company is run. And, the most important element of bringing a brand-driven culture to life within your organization is your employees. It will require an investment in resources and training, but there is...
2020-09-0809 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 59: Kelly Borth, GREENCREST CEO and chief strategy officerThere hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our lifetimes. How do you market your product and services if your business is closed, deemed “non-essential” or serving only a fraction of your customers? And how do you revise your messaging so that it isn’t tone deaf to a pandemic, a severe recession, and boiling-over racial tensions? In 2020, consumers and decision makers demand authentic, sensitive and inclusive communications from companies they do business with.
2020-07-1308 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 57: Kelly Borth, GREENCREST CEO and chief strategy officerExpressing confidence and staying focused on business objectives is crucial to sustaining a team to be ready for the future. In this episode of the Ignite Your Business® Podcast, GREENCREST CEO and chief strategy officer Kelly Borth offers ideas on how businesses owners can maintain strength and unity in their team so they can continue to focus on business goals during a crisis. Learn more about GREENCREST here.
2020-06-1507 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast Presented by GREENCREST, Episode 56: Kelly Borth, CEO and Chief Strategy OfficerHow can unique marketing solutions best help your customers as they recover from the crisis caused COVID-19? From virtual trips across the globe to showing support for local businesses, in this episode of the Ignite Your Business® Podcast, we examine and showcase how some businesses found creative ways to support and provide much-needed relief to their customers during the pandemic. Learn more about GREENCREST here.
2020-05-2607 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 55: Kelly Borth, GREENCREST CEO and chief strategy officer In this GREENCREST Ignite Your Business® Podcast episode, we discuss the rise of marketing automation and why it could be the catalyst that helps your business nurture high-quality leads and improve sales. Learn more about GREENCREST here.
2020-05-1804 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 54: Michele Lemmon, Director of PR/Account Services Did you know that featuring a blog on your website can give you a 434 percent chance of having a higher ranking on search engines? In this GREENCREST Ignite Your Business® Podcast episode, we discuss how blogging can help your business amplify it's digital presence and attract new clients. Learn more about GREENCREST here.
2020-05-0405 min
Hello Mums Coffee BreaksOsteoclass and Breathing Techniques with GreencrestIn this Hello Mums Podcast I talk to Simon from Greencrest Therapies about Osteoclasses, Breathing techniques and many more.
Kate is co-founder of Hello Mums.
Hello Mums is an award winning childcare service in London providing temporary staff to nurseries.
www.hellomums.co.uk
Find out more about my guest, Simon and his team behind Greencrest Therapies here:
https://www.greencresttherapies.com
To get in touch with Kate and Hello Mums please email Kate directly at kate@hellomums.co.uk.
2020-04-2934 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 53: Kelly Borth, GREENCREST CEO and chief strategy officerRandom drop-ins? Cold calls? In this Ignite Your Business® Podcast episode GREENCREST CEO and chief strategy officer Kelly Borth discusses the 8 sales tactics your company should rethink in 2020. Learn more about GREENCREST here.
2020-04-2006 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 52: Michele Lemmon, Director of PR/Account Services What marketing trends can help your business thrive in 2020? From personalized content to video marketing, in this Ignite Your Business® Podcast episode we explore how these creative marketing strategies can give your business a competitive edge that will boost your bottom line. Learn more about GREENCREST here.
2020-04-0605 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 51: Kelly Borth, GREENCREST CEO and chief strategy officerWhat's the value in value-added, and does it work? In the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth discusses the four important components that characterize a “differential advantage" and how to make them work for your business. Learn more about GREENCREST here.
2020-03-1305 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 50: Kelly Borth, GREENCREST CEO and chief strategy officerGain market recognition that keeps your business top of mind with valuable prospects with tips in the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth, highlights important marketing channels that will improve market recognition for your company and ensure success for the future.
2020-02-1106 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 47: Rob Koehler, COO and co-founder of FlavvrIn GREENCREST’s latest Ignite Your Business Podcast®, Rob Koehler, COO and co-founder of Flavvr, discusses the inspiration behind his dining experience app Flavvr, why Flavvr attracts top millennial talent and his journey transitioning from an office job at Wendy’s to becoming a top entrepreneur.
2019-12-3023 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 46: Kelly Borth, GREENCREST CEO and chief strategy officerGREENCREST CEO and chief strategy officer Kelly Borth discusses how top executives can help their team reach their business goals and objectives in 2020, and ways to avoid the common pitfalls that can deter progress.
2019-12-1605 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 45: Shanna Chamberlain, GREENCREST business development/account managerThis episode of the Ignite Your Business® Podcast explores the benefits of trade show marketing and how it can transform prospects into clients and generate buzz for your brand. https://greencrest.com/ignite-your-business-podcast/
2019-11-2506 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 44: Kelly Borth, GREENCREST CEO and chief strategy officerGREENCREST CEO and chief strategy officer Kelly Borth discusses the winning checklist CEO's use to attract prospects and convert them into customers within the realm of digital marketing.
2019-11-1105 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 42: Whitney Neal, GREENCREST account executiveMove over Millennials…Generation Z are the next powerhouse consumers! The latest Ignite Your Business® Podcast explores what appeals to Gen Z as consumers and how brands can connect with this unique demographic. https://greencrest.com/ignite-your-business-podcast/
2019-09-2706 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 40: Michele Lemmon, Director of PR/Account ServicesMichele Lemmon, GREENCREST Director of PR/Account Services, discusses the importance of earned media and the role media relations plays in the current era of "fake" news.
2019-08-1907 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 39: GREENCREST One-Year Anniversary Presented by CEO and chief strategy officer Kelly BorthHappy Birthday to the Ignite Your Business® podcast! Kelly Borth, CEO and chief strategy officer for GREENCREST, highlights the various topics discussed in GREENCREST’S first year of podcasts, with topics ranging from leadership, management, multi-generational companies, becoming a successful entrepreneur, and more. Check out this enlightening year of in-depth industry insights.
2019-08-0527 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 36: Kelly Borth, GREENCREST CEO and Chief Strategy OfficerIn episode 36 of the Ignite Your Business® podcast, GREENCREST CEO and chief strategy officer Kelly Borth makes the case for brand differentiation and the importance of effective brand marketing strategy. Discover why a brand must be more than a logo for long-term success.
2019-06-2404 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 34: Michele Lemmon, GREENCREST director of PR/Account ServicesOn Episode 34 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about the importance of investing in a media relations campaign even when business is booming. Lemmon shares reasons why you need a great media relations strategy, even in good times, such as attracting business, raising brand awareness and attrating and retaining good employees. Click here to learn more about GREENCREST.
2019-05-2804 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 33: Stefanie Jackson, entrepreneur and generational expert and owner of Stefanie Jackson ConsultingStefanie Jackson, owner of Stefanie Jackson Consulting, and an expert on generational trends in the workplace, discusses what millennials want in the work place and what insight can be gained from companies currently successful at attracting the best millennial talent. In this edition of the Ignite Your Business® Podcast, Kelly Borth, CEO and Chief Strategy Officer of GREENCREST, also discusses with Jackson how technology has changed over the past 28 years and what the impact of those changes has had on companies as well as the impact from other social concerns, such as the "Iceberg Illusion" and the "Gr...
2019-05-1325 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 32: Kelly Borth, CEO and chief strategy officer of GREENCRESTA merger or acquisition is a sensitive process for all parties involved. One major cause of problems for companies are rumors and misconceptions that can run rampant through all levels of employees and stakeholders, as well as communities surrounding the businesses. In this Ignite Your Business® Podcast, Kelly Borth discusses the importance of implementing a straightforward and transparent communication program to ensure a successful transition when a merger or acquisition occurs.
2019-04-2904 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 32On Episode 32 of the Ignite Your Business® Podcast, GREENCREST discusses the importance of having a crisis communications plan on hand when the unexpected occurs. Click here to learn more about GREENCREST.
2019-04-1505 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 30: Kelly Borth, CEO and chief strategy officer of GREENCRESTOn Episode 31 of the Ignite Your Business®Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, shares ten things that all great brands have in common. Borth talks about the top 10 things that businesses do to set themselves apart, including staying ahead of the competition and delivering the brand experience at every touch point. Click here to learn more about GREENCREST.
2019-04-0105 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 29: Ellen Grinsfelder, owner and innkeeper of The Inn and Spa at Cedar FallsOn Episode 29 of the Ignite Your Business® Podcast, Ellen Grinsfelder, owner and innkeeper of The Inn and Spa at Cedar Falls, discusses how she built her inn into a luxury experience in the heart of Ohio's Hocking Hills region, and discusses her plans for the future success of her company. Click here to learn more about GREENCREST.
2019-03-2520 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 28: Michele Lemmon, GREENCREST director of account services and public relationsOn Episode 29 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about the importance of investing in a media relations campaign even when business is booming. Lemmon shares reasons why you need a great media relations strategy, even in good times, such as attracting business, raising brand awareness and attrating and retaining good employees. Click here to learn more about GREENCREST.
2019-03-1805 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 27: Kelly Borth, CEO and chief strategy officer of GREENCRESTOn Episode 27 of the Ignite Your Business®Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, shares tips to enhance a business's lead generation marketing efforts. Borth discusses strategies for ensuring that valuable lead generation efforts are not wasted at a company, including using the right marketing tool and defining a good lead versus a so-so lead. Click here to learn more about GREENCREST.
2019-03-0404 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 26: Charles Penzone, founder and chairman of Charles Penzone IncorporatedOn Episode 26 of the Ignite Your Business® Podcast, Charles Penzone, founder and chairman of Charles Penzone Incorporated, shares how he built a company that has become a household name in the community. Penzone talks about how a company that started nearly 50 years ago has been able to stay true to its mission, remain a market leader and successfully transfer control to the next leader. Click here to learn more about GREENCREST.
2019-02-2549 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 25: Chris Kavinsky, art director at GREENCRESTOn Episode 25 of the Ignite Your Business® Podcast, Chris Kavinsky, art director at GREENCREST, discusses web design trends to look out for in 2019. Kavinsky talks about the impact that new, advanced technologies and changing user habits have had on the landscape of web design, and shares current web design trends that marketers should pay attention to this year. Click here to learn more about GREENCREST.
2019-02-1804 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 24: Jason Barger, author of "Thermostat Cultures"On Episode 24 of the Ignite Your Business® Podcast, Jason Barger, author of "Thermostat Cultures," answers the question, "How do successful companies set the right temperature for their team culture?" Barger discusses the importance of company culture and shares ideas for how businesses can build better cultures and achieve cultures that help businesses expand with excitement. Click here to learn more about GREENCREST.
2019-02-1129 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 23: Kelly Borth, CEO and chief strategy officer of GREENCRESTOn Episode 23 of the Ignite Your Business® Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, discusses the importance of keeping up with "the intelligence revolution" as business owners. Borth talks about the ways in which current technological trends, such as artificial intelligence, the internet of things, blockchain, uber personalization and more, will change and — in some cases — eliminate whole, relevant business models. She also shares tips for remaining vigilant on what lies ahead. Click here to learn about GREENCREST.
2019-02-0405 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 22: Dianne Grote Adams, president and owner of Safex, Inc.On Episode 22 of the Ignite Your Business® Podcast, Dianne Grote Adams, president and owner of Safex, Inc., discusses the first 25 years of a business and shares ideas for the next 25 years of business growth. Grote Adams talks about the importance of company culture, balancing fun and work and giving back to the community, and shares with listeners some of the most important things that she did in the first 5, 10, 20 and 25 years in business that contributed to her company's success, Click here to learn more about GREENCREST.
2019-01-2819 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 21: Michele Lemmon, GREENCREST director of account services and public relationsOn Episode 21 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about celebrating company milestones. Lemmon discusses the importance of recognizing business longevity and best practices, and offers ideas for leveraging a milestone year. Click here to learn more about GREENCREST.
2019-01-2105 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 20: Michael Ella, director of Family Wealth Consulting at Key BankOn Episode 20 of the Ignite Your Business® Podcast, Michael Ella, director of Family Wealth Consulting at Key Private Bank, discusses the importance of understanding the value drivers of your business. Ella talks about growing and transitioning a business, value optimization strategies, closing gaps in a business' value drivers, and more. Click here to learn more about GREENCREST.
2019-01-1425 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 19: Rebecca Johnston-Gilbert, GREENCREST's director of digital marketingOn Episode 19 of the Ignite Your Business® Podcast, Rebecca Johnston-Gilbert, GREENCREST director of digital marketing, talks embracing the negative...negative keywords, that is. Johnston-Gilbert discusses how including negative keywords in a Google Ads campaign can help improve campaign performance. Click here to find out more about GREENCREST.
2019-01-0703 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 18: David Staley, president of Columbus FuturistsOn Episode 18 of the Ignite Your Business® Podcast, David Staley, director of The Humanities Institute at The Ohio State University and president of Columbus Futurists, examines trends that may impact business in central Ohio in the coming years. Staley discusses the future of manufacturing, technology and retail and other future trends that will influence the way people do business for decades to come. Click here to learn more about GREENCREST.
2018-12-1734 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast by GREENCREST, Episode 17: Kelly Borth, CEO and chief strategy officer of GREENCRESTOn Episode 17 of the Ignite Your Business® Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, discusses setting business goals in the New Year. In preparation for 2019, Borth talks about setting new sales goals and offers advice to help businesses accomplish them. Click here to find out more about GREENCREST.
2018-12-1004 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast by GREENCREST, Episode 16: Michele Lemmon, Director of Public Relations at GREENCRESTOn Episode 8 of the Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses the power of a strong media relations program. Lemmon discusses how changes in the news business have affected media relations. She also reveals tips for getting your story published as the number of opportunities to tell a story continues to grow. Click here to find out more about GREENCREST.
2018-12-0305 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 15: George Barrett, executive chairman of Cardinal HealthOn Episode 15 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews George Barrett, executive chairman of Cardinal Health. Barrett talks about what it takes to lead a Fortune 500 company and gives tips and suggestions on how to instill that leadership into yourself and others. Click here to find out more about Cardinal Health. Click here to find out more about GREENCREST.
2018-10-2933 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 14 - Kelly Borth, CEO and chief strategy officer of GREENCRESTOn Episode 14 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, discusses how companies can inspire, motivate and connect with their customers by becoming a brand hero. Borth shares how championing a cause, innovating around the human experience, and making truly interactive brand encounters can make your company memorable. Click here to find out more about GREENCREST.
2018-10-2204 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 13: Alex Bandar, founder and chief mischief maker of the Idea FoundryOn Episode 13 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Alex Bandar, founder and chief mischief maker of the Idea Foundry. Bandar discusses his business journey from finding inspiration in his sister’s art to gaining recognition for Columbus makers on a national level. Bandar also shares his views on innovation and how Columbus businesses can stay creative, competitive and successful. Click here to find out more about the Idea Foundry. Click here to find out more about GREENCREST.
2018-10-1536 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 12: Rebecca Johnston-Gilbert, GREENCREST’s director of digital marketingOn Episode 12 of the Ignite Your Business® Podcast, Rebecca Johnson-Gilbert, GREENCREST’s director of digital marketing, explains how to make a successful marketing plan that will turn your analytics into meaningful numbers that are able to meet your business goals. From defining strategy, tactics, and key performance indicators, to implementation, interpretation and marketing integration, Johnson-Gilbert provides tips and suggestions that will show how powerful a tool analytics can be on the trail to marketing success. Click here to find out more about GREENCREST.
2018-10-0804 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 11: Kent Johnson, chief executive officer Highlights for ChildrenOn Episode 11 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Kent Johnson, chief executive officer of Highlights for Children. Johnson discusses the history of Highlights for Children and what made a man with a doctorate in physics come to Columbus to join his family’s business. Johnson also shares insight on where Highlights for Children is headed on a national and global scale and what it takes for a Columbus business to develop a healthy strategy for growth. Click here to find out more about Highlights. Cl...
2018-10-0121 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 10: Kelly Borth, CEO and chief strategic officer of GREENCRESTOn Episode 10 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, shares her 12 steps to creating a successful marketing plan for Q4. Borth’s step by step guide will ignite businesses and give sound business footing into Q1 and beyond. Click here to find out more about GREENCREST.
2018-09-2406 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 9: Rick Crossland, owner, A Player Advantage Consulting, and AuthorOn Episode 9 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Rick Crossland, owner, A Player Advantage Consulting and author of “The A Player: The Definitive Playbook and Guide for Employees and Leaders Who Want to Play and Perform at the Highest Level”. Crossland discusses how to attract and develop “A” Player personnel, what his almost 30 years of studying “A” Players reveals about them and why "B" and "C" players can harm a business. Click here to find out more about Rick Crossland and The A Player book. Click h...
2018-09-1725 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business® Podcast presented by GREENCREST, Episode 8: Michele Lemmon, GREENCREST director of account services and public relationsOn Episode 8 of the Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses how to properly leverage media relations into marketing objectives in the digital age. Lemmon talks about how media relations is about building a relationship with a specific audience, the advantage of earned media over paid, and the transformation that media relations can play in turning your business into a thought leader. Click here to find out more about GREENCREST. Links: GREENCREST: http://greencrest.com/
2018-09-1003 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 7: Rick Malir, president and founder of City BarbequeOn Episode 7 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Rick Malir, president and founder of City Barbeque. Malir shares how starting small led him to thinking big. He also reveals some of the pitfalls and successes of establishing and running 39 company-owned restaurants, and City Barbeque’s plans for future growth. Click here to find out more about City Barbeque. Click here to find out more about GREENCREST.
2018-09-0422 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 6On Episode 6 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, talks about how a chance encounter led her to reexamine how businesses dominate the marketplace and build brand advocates. Borth reminds business leaders how dominance happens, the steps and vision it takes to get there and how to map out a viable marketing strategy. Click here to find out more about GREENCREST.
2018-08-2704 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 5On Episode 5 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Janet Meeks, co-founder and CEO of Healthcare Alignment Advisors LLC., former president of Mt. Carmel St. Ann’s Hospital and the author of the book “Gracious Leadership: Lead Like You’ve Never Led Before.” Meeks lays out why leadership begins with employee engagement, how to maximize interactions, and how to flip worker negativity into something positive. Click here to learn more about Janet Meeks and Gracious Leadership. Click here to find out more about GREENCREST.
2018-08-2024 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 4On Episode 4 of the Ignite Your Business® Podcast, Rebecca Johnston-Gilbert, GREENCREST’s director of digital marketing, unveils the inside secrets to social media marketing. From where your company should focus its online presence and measure success to claiming your business and maintaining reputation, Johnston-Gilbert provides tips and suggestions that will lead your business to social media success. Click here to find out more about GREENCREST.
2018-08-1305 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST Episode 3 - The Importance of Company Culture with Michael Schoedinger, president of Schoedinger Funeral and Cremation ServicesOn Episode 3 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST interviews Michael Schoedinger, president of Schoedinger Funeral and Cremation Services and advisory board member of the Conway Center for Family Business, about the importance of company culture. Schoedinger shares what company culture is, how it’s integral to his family business and how it has lead to longevity in their workforce. Click here to learn more about Schoedinger Funeral and Cremation Services. Click here to find out more about GREENCREST.
2018-08-0627 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCRESTOn Episode 2 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, discusses the importance of looking into the future to predict trends, consumer buying habits and how to maximize profit by adjusting your business model. Borth discusses tools, real-world implementation and how outside help can keep profit margins rising. Click here to find out more about GREENCREST.
2018-07-3003 min
Ignite Your Business® Podcast presented by GREENCRESTIgnite Your Business™ Podcast presented by GREENCREST, Episode 1On the inaugural episode of the Ignite Your Business®Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Don DePerro, president and CEO of the Columbus Chamber of Commerce, about “What’s On the Mind of Today’s business owners?” DePerro shares the insight he has gleaned since joining the Chamber two years ago, and he talks about the programs available to help business owners overcome issues and strategize for success. Click here to learn more about the Columbus Chamber of Commerce. Click here to find out more about GREENCREST.
2018-07-2331 min