Shows
GYDA - Grow Your Digital AgencyScaling from a Startup to an International SEO Leader with Will BagnallWill is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries.While building SUSO, he has gained experience scaling a team of SEO experts and developed an international team based in Poland. Will values a people-first culture, which allows every one of SUSO’s employees to strive for the best in a safe, stimulating, and supportive environment.Robert Craven interviewed Will Bagnall about Suso Digital's history, growth, and...
2025-08-2948 minGYDA - Grow Your Digital AgencyFrom Postcodes to AI Redefining Digital Agencies with John ReadmanThis podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models.John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses.Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work with their performance data and teams in increase sales and reduce ad spend.Here are the key...
2025-08-2451 minGYDA - Grow Your Digital AgencyClient Acquisition with Amanda Walls from CedarwoodRobert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance, insurance, healthcare sectors). They emphasised a multi-pronged approach, including LinkedIn case studies (at least one weekly), industry events, and a strong brand presence, while acknowledging AI's impact on SEO and the increasing importance of digital PR.Amanda described Cedarwood Digital as a performance marketing agency specialising in SEO, PPC, and digital PR, with a team of 15 based in Manchester. They highlighted the...
2025-08-1645 minGYDA - Grow Your Digital AgencyAre agencies really delivering the service their clients deserve with Remeny Royle ArmitageIn this episode, Remeny Royle and Robert Craven pull back the curtain on the all-too-common pitfalls in agency-client relationships.Remeny helps agency owners and professional services to understand what their clients truly think of them. By listening to their clients, she can help proactively turn clients into advocates.From poor communication and lacklustre onboarding to a surprising disconnect between agencies’ self-perception and clients’ real experiences, they explore why so many agencies fall short… and what it takes to stand out.Remeny and Robert share candid stories and practical insights, emphasising the power of proact...
2025-08-0446 minGYDA - Grow Your Digital AgencyWhere are agencies headed with Nate BurkeDescription:”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds.I am the CEO at Diginius, a London based software and services company with a performance driven approach designed to help you grow your business online.”The Future of Agencies - the next year or so…This...
2025-08-0450 minGYDA - Grow Your Digital AgencyRepositioning for Agency Success with Will Roberts of WebBoxThis podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency.Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge.Here's a breakdown of their journey:Version 1.0: Webbox transitioned from serving all sectors to focusing on sport, health, and leisure organisations. This decision was driven by the team's enjoyment of these sectors, their existing client base, and revenue streams.Key Learnings: Will emphasises the importance of speaking...
2025-08-0438 minGYDA - Grow Your Digital AgencyTransforming Profitability Through a Culture of Productivity with Amanda SokellThe podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations.Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and difference.In a 25-year career spanning public relations, software development, coaching, mentoring and training, Amanda has helped transform the productivity culture of organizations from global pharmaceuticals to family-run microbusinesses. Amanda and Robert discussed:Book BackgroundAmanda wrote the...
2025-08-0451 minGYDA - Grow Your Digital AgencyTransforming Profitability Through a Culture of Productivity with Amanda SokellLink to the book review.The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organisations.Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and difference.In a 25-year career spanning public relations, software development, coaching, mentoring and training, Amanda has helped transform the productivity culture of organizations from global pharmaceuticals to family-run microbusinesses.Amanda and Robert dis...
2025-07-2951 minGYDA - Grow Your Digital AgencyFrom Success to Failure to Success. An interview with Phil Bray from YardstickThe podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career.Key Themes and Highlights:Introduction to Phil: Phil discusses his background, including his experience as a financial adviser and the establishment of his marketing agency, Yardstick, which specialises in serving financial planners. He emphasises the importance of niche markets in building resilient businesses.Business Journey: Phil recounts his journey starting in 1995, moving from telesales to becoming a...
2025-01-1650 minGYDA - Grow Your Digital AgencyGYDA State of the Nation 2025Description: Watch as Robert Craven looks at the state of the nation in January 2025. We preview what's on the horizon and the steps that you need to implement to get ahead in the coming year.Robert discusses:Being clear on the thinking behind what were doingWhat are the winners, the high-performers doing?What are the opportunities out there?How do you break the glass ceiling?AI predictions for the coming year.
2025-01-1632 minGYDA - Grow Your Digital AgencyCreating a Business to Support HealthIn this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses. Janusz and Steve discuss health and how it is impacted by running a business. Steve talks candidly about becoming ill and being vulnerable in the early days of Figment.Stress, work vs homelifeTrauma, hospital visits, symptoms, diagnoses and understanding t...
2025-01-1628 minGYDA - Grow Your Digital AgencyJon Waring of 3sixty on How to Increase Your Pitch Win RateIn this GYDA Talks, Janusz talks to Jon Waring. Jon is the Founder & CEO of digital agency 3sixty. They design, build and maintain websites exclusively for the travel industry. 3sixty’s work is recognized industry-wide for performance and conversion rates.Janusz and Jon discuss pitching. Listen as they give their insight into the process and why they have an enviable track record of pitch wins.
2023-01-1225 minGYDA - Grow Your Digital AgencyCarl Sargunar on CTOs in Digital AgenciesIn this GYDA Talks, Janusz talks to Carl Sargunar. Carl is a technical consultant with a wide range of experience in the field of web and application development. From being the CTO of a thriving agency to helping his clients grow their technology to meet their ambitions, he can also be found tinkering in his garage with IoT devices.Janusz and Carl talk about the role and importance of the Chief Technology Officer in agencies:What is a CTO?What makes a good one or a poor one?Do they need to be from a tech...
2022-10-1920 minGYDA - Grow Your Digital AgencyRecruiting in 2022: The Top Five Challenges for Digital Agencies with Leon MilnsIn this GYDA Expert Seminar, Leon Milns of We Are Adam, joins Robert Craven to talk everything recruitment in 2022. They discuss what's happening in the digital agency space and the top five challenges facing every agency when recruiting. The key points;Shortage of talent and huge demand – how do you attract / entice / seduce the best people to leave and join you?Retention – there’s a lack of stickability, heads are constantly being turned and people are jumping shipAffordability – salaries are sky-rocketing, it’s a sellers marketUniqueness of proposition – how are you standing out in a crowded mar...
2022-10-1953 minGYDA - Grow Your Digital AgencyCreating Great Customer Experience with Nigel T Packer of PelaTis OnlineIn this GYDA Talks, Robert talks to Nigel T Packer. Nigel is a Digital Customer Experience Consultant and Trainer. He is also an author and digital business speaker. For over twenty-five years he has used his extensive knowledge and broad range of experiences to engage, educate and entertain business audiences across the UK and Europe. His subject expertise includes customer experience optimisation, customer experience journey mapping, e-Business strategies, effective website development, and International digital business strategy. He heads a consultancy practice: PelaTis Online Ltd.Your team make your business happen but without customers you will not have a...
2022-02-0713 minGYDA - Grow Your Digital AgencyHow to Market Your Digital Agency with Itai Sadan of DUDAIn this GYDA Talks, Robert talks to Itai Sadan. Itai is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms. Under Itai’s leadership, Duda rapidly expanded its professional website builder product suite with an emphasis on empowering web professionals with cutting-edge tools to help them create beautiful conversion-driving websites at scale. To date, Duda hosts more than a million active websites that have been built by over 17,000 customers globally. Itai’s expertise in the online presence and web design space has been cited by USA Today, Forbes, Inc., HuffPost, Search Engine Land, and...
2022-02-0713 minGYDA - Grow Your Digital AgencyPositive Mental Wealth with Mike PagenIn this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks. Surround yourself with your personalised Mental Wealth team, become happier in life, be more successful in business, and become mentally and physically stronger to navigate the path ahead. Robert and Mike discuss:Why Mental Wealth?Mental Wealth not HealthHow does this apply to the agency owner?The four areas:Sorting your Self as a priorityGetting a coachGetting a professional teamMastermindingHow does this apply to running your team? ...
2022-02-0713 minGYDA - Grow Your Digital AgencyGrowing an Agency in 2022 with Jon Tsourakis of OyovaIn this GYDA Talks, Robert talks to Jon Tsourakis. Jon is a serial entrepreneur, seasoned leader and strategist. As a sales and marketing expert, he is constantly studying brand identity, business communications, buyer behaviour, sales conversions, marketing systems, product/service design and all things digital.He has created two companies that average 4X’s ROI for businesses with branding and marketing models. In 2019, he merged his agency and became co-owner of Oyova. As President and Chief Revenue Officer he’s responsible for the sales and growth of the company.Robert and Jon discuss:What Jon...
2022-02-0711 minGYDA - Grow Your Digital AgencyAdding YouTube Ads to Your Agency Portfolio with Shashwat Singh of Linx DigitalIn this GYDA Talks, Robert talks to Shashwat Singh. Shash has over six years of experience in the digital marketing space, he is the CEO and head strategist for Linx Digital, and has extensive experience with both Facebook and YouTube ads. He has a passion for scaling businesses through paid traffic and helping clients achieve massive growth. Robert and Shash discuss:Why do people resist YouTube Ads?The attribution issueThe marketing and sales issueHow to introduce YouTube ads to your agency portfolioTop questions:1) what works?2) how to optimise?3) how to do the creative? ...
2022-02-0712 minGYDA - Grow Your Digital AgencyBuilding a White Label Agency with Mike Knorr of That Company!In this GYDA Talks, Robert talks to Michael Knorr. Mike has over seven years of providing hands on strategic internet marketing recommendations to clients and prospects. In his consultative business development role he helps companies (representing both That Company! and it’s numerous white label and affiliate partners) identify the digital marketing channels that will best help the prospect attain the greatest return on investment. Once Michael has developed the high level strategy he then puts it into the hands of That Company’s digital marketing professionals who work with the client on day to day execution of the stra...
2022-02-0712 minGYDA - Grow Your Digital AgencyMarcus Sheridan on They Ask, You AnswerIn this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.As author of the content marketing...
2021-08-2510 minGYDA - Grow Your Digital AgencyHow to Use Qualifying to Win New Business with Ben PotterIn this GYDA Talks, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers. In this session Robert and Ben discuss how to master qualifying.What is qualifying?How can you implement it in your agency?How to use qualifying to help you win new business This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!
2021-08-2510 minGYDA - Grow Your Digital AgencyGYDA Talks - Adam Graham - Gray MattersIn this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be br...
2021-08-2511 minGYDA - Grow Your Digital AgencyEntrepreneur Mindset Q&A with Pete EverettIn this GYDA Expert Seminar our special guest Pete Everett discusses Entrepreneur Mindset – why what got us here, might not get us there, and what you can do about it. Featuring David Gilroy of Conscious and led by Robert Craven, this hour-long video holds great insight for any digital agency leader. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!
2021-08-2510 minGYDA - Grow Your Digital AgencyRobert Craven Interviews Bo BurlinghamOur GYDA Talks special guest for June 2021 needs little introduction… Bo Burlingham is an editor-at-large of Inc. magazine and the author of five books, the most recent being ‘Finish Big: How Great Entrepreneurs Exit Their Companies on Top’ (Portfolio/Penguin, 2014). A previous book, ‘Small Giants: Companies That Choose To Be Great Instead of Big’ (Portfolio/Penguin, 2006), was one of five finalists for the 2006 Financial Times/Goldman Sachs Business Book of the Year award.Burlingham joined Inc. in January 1983 as a senior editor and became executive editor six months later. As executive editor, he was involve...
2021-08-2510 minGYDA - Grow Your Digital AgencyGYDA Talks - What happens when the world locksdown and your industry grinds to a halt - Farhad Divecha, AccuracastIn this GYDA Talks, Robert talks to Farhad Divecha. Farhad is Managing Director of AccuraCast. His vision, technical know-how and drive have been instrumental in turning AccuraCast into London’s leading search engine marketing firm and one of the UK’s top search agencies. His experience includes the successful launch of numerous online companies, management of an $80 million+ product line and winning a pie-eating contest.Robert and Farhad discuss the last 12 months: what happens when the world goes into lockdown and the industry you specialise in grinds to a halt? Plus looking to the future: What Farhad pred...
2021-05-1010 minGYDA - Grow Your Digital AgencyGYDA Talks - Tim Butler - Innovation VisualIn this GYDA Talks, Robert talks to Tim Butler Founder of Innovation Visual. Tim has a background in marketing, sales and consultancy as well as having deep digital expertise. He has worked in a wide variety of sectors such as marketing services, technology, banking, manufacturing, pharmaceutical, professional services and finance, giving him a very broad and in-depth view of business. Using this business acumen and knowledge, and applying it as a ‘digital marketing expert’, Tim has led professional teams delivering digital marketing strategies for a large array of UK and international clients.Innovation Visual are one of the...
2021-05-1012 minGYDA - Grow Your Digital AgencyGYDA Talks - Byron Marr - AiraIn this GYDA Talks, Robert interviews Byron Marr. Byron is head of paid search at Aira. A self-taught digital media specialist, Byron has worked in paid media for eight years and in 2020 was ranked in the Top 50 Most Influential PPC Experts by PPC Hero. In 2017 he joined Aira, a Google Premier Partner and Facebook Marketing Partner who work with medium to large businesses across a range of industries and sectors.Robert and Byron discuss:Agencies rising to the challengeWhat is the challenge?How to add valueBecoming more strategicChanges as a result of COVIDChanging the propositionWhat is...
2021-05-1012 minGYDA - Grow Your Digital AgencyGYDA Talks - Mark Wilkinson - Life ReMixedIn this GYDA Talks, Robert talks to Mark Wilkinson. Mark is a multiple business owner, coach, speaker and published author. Originally, music was Mark’s life as an international house music DJ and record producer. He was resident DJ at the famed Ministry of Sound in London, played music in 65 different countries, and achieved a UK Top 10 hit!At 33 years of age, Mark collapsed with an incurable disease. It was the start of a hellish experience as his body froze up over the next 18 months resulting in him being unable to walk. He was in constant agony an...
2021-05-1012 minGYDA - Grow Your Digital AgencyGYDA Talks - Michael Tipper - Peak Performance ProductivityIn this GYDA Talks, Robert talks to Michael Tipper of Peak Performance Productivity. Michael is on a mission to help busy professionals squeeze even more juice out of this thing called life by helping them cross the bridge from overwhelm to overachievement. From distraction to disciplined delivery. From procrastination to purposeful progress.His specialities include: How To Be Productive Working Remotely, Finding Focus In A Distracted World, Eliminating Procrastination To Get More Done and Taking Back Control Of Your Email.Robert and Michael discuss:“Productivity is a habit!”What is your definition of productivity?Is p...
2021-05-1013 minGYDA - Grow Your Digital AgencyGYDA Talks - Why Influencer Marketing Works with Gordon GlenisterIn this GYDA Talks, Robert talks to Gordon Glenister. Gordon is an influencer marketing strategist trainer and speaker He is also the Global Head of Influencer Marketing at the Branded Content Marketing Association and the CEO of Membership World. Gordon was formally the director general of the British Promotional Merchandise Association for 11 years then launched his own membership consultancy in September 2018. From there he went on to launch a new influencer marketing channel at the Branded Content Marketing Association and still remains the global head of influencer marketing. He is also the host of Influence the global podcast shining a...
2021-05-1012 minGYDA - Grow Your Digital AgencyGYDA Talks - Run your agency easier, faster, more profitable and more enjoyable - with Lee GoffIn this GYDA Talks, Robert talks to Lee Goff. Lee is an entrepreneur who grew up in Mississippi. He started his first agency, Getuwired, in 2003 in his upstairs bedroom with absolutely nothing and grew it into a multi-million-dollar agency. He retired from the agency in early 2014. Then in June of 2016, sold out the remaining shares to his long-time partners to pursue his passion of mentoring small businesses. Lee now focuses all of his energy on creating and implementing guaranteed ways to make starting, scaling, running, and potentially selling a successful agency easier, dramatically faster and more enjoyable… while still be...
2021-05-1011 minGYDA - Grow Your Digital AgencyGYDA Talks - How Smart Procurement Can Save Your Agency £££ - with Mike Lander, PiscariIn this GYDA Talks, Robert talks to Mike Lander. Mike is a successful entrepreneur and expert negotiator with a proven track record of buying, growing, and selling businesses for seven-figure sums. He’s raised over £6.5m of acquisition/growth capital in his career and grown companies to over £20m revenue and £4m EBITDA.Mike has a uniquely valuable perspective on negotiating commercial deals, having worked on both sides of the table as a Procurement Director and an entrepreneur. In one of his roles, Mike worked as a Procurement Director for what is now one of the world’s large...
2021-05-1014 minGYDA - Grow Your Digital AgencyGYDA Talks - How to Work Without Losing Your Mind - with Cate SevillaIn this GYDA Talks, Robert talks to Cate Sevilla. Cate is an author and journalist who has led and managed editorial teams for some of the world’s largest media and tech companies – including Google, BuzzFeed and Microsoft. She was a founding member of BuzzFeed UK and later became Editor-in-Chief at The Pool, at the helm when the company collapsed. Cate is the host of the careers podcast ‘The Heart Of It’, and her writing has appeared in The Independent, Stylist, The New Statesman and Business Insider. Her first book ‘How To Work Without Losing Your Mind’ is out now.R...
2021-05-1014 minGYDA - Grow Your Digital AgencyGYDA Talks - Gareth Hoyle - Marketing SignalsIn this GYDA Talks, Robert talks to Gareth Hoyle of Marketing Signals. Straight from university, Gareth started his own digital marketing agency from which Marketing Signals has grown. A commercial mind with a deep technical understanding, he conveys comprehensive digital marketing knowledge in a straightforward and easily understandable way to stakeholders at all levels. An investor in people.Robert and Gareth discuss:How is your agency different? Why do people buy from you?Are there secrets of success? What do you need to do to grow an agency?How did you respond to COVID-19?You refer...
2021-05-1014 minGYDA - Grow Your Digital AgencyGYDA Talks - Mark Haslam - Loud Mouth MediaIn this GYDA Talks, Robert talks to Mark Haslam. Mark is the Founder and Managing Director of Loud Mouth Media in Belfast. Establishing Loud Mouth in 2011 after gaining valuable experience as a Web Consultant in the telecommunications industry, Mark’s fervent passion for digital instilled his vision to set up a specialist PPC (Pay Per Click) advertising agency. His aim has always been to do PPC differently, creating more transparent, measurable, digital experiences and building strong, mutually beneficial relationships with clients.Mark has a no-nonsense approach to running his agency. He does the basics brilliantly, listening to wh...
2021-05-1012 minGYDA - Grow Your Digital AgencyGYDA Talks - Stefan Bardega - TraktionIn this GYDA Talks, Robert talks to Stefan Bardega. Stef is Co-Founder of Traktion, a new SaaS platform that helps businesses discover and hire the best freelance marketing talent. Stefan spent the previous 15 years building various agencies including two that reached number one spot: MediaCom and iProspect. He grew the MediaCom digital agency business from 14 to 300 people during tenure and was most recently CEO of iProspect in the UK, an operation with 700 people.Robert and Stefan discuss:What can others learn or try to emulate from the big players in the market?Clients want deep specialismThe...
2021-05-1011 minGYDA - Grow Your Digital AgencyGYDA Talks - Amanda Barry - The Entrepreneurs CoachIn this GYDA Talks, Robert talks to Amanda Barry. Amanda is a business and personal development coach who works with entrepreneurs, focussing particularly on those running ethical, environmental or social impact businesses. She qualified with the Co-Active Training Institute, one of the world’s leading coaching training organisations and is certified with the International Coaches Federation. She spent the first part of her career as a PR and Comms Consultant, which included running her own award-winning agency, and in the last 15 years has been specialising in sustainability and environmental issues.Robert and Amanda discuss:Coaching aha mo...
2021-05-1011 minGYDA - Grow Your Digital AgencyGYDA Talks - Rand Fishkin - SparkToroIn this GYDA Talks, Robert talks to Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro. He has dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, ‘Lost and Founder’. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.Rand dropped out of the University of Washington in 2000 to work full-time...
2021-05-1011 minGYDA - Grow Your Digital AgencyRobert Craven and Jason Swenk - 4 Things Successful Agencies Are Doing Right Now
2021-03-1530 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Patrick Gilbert - AdVenture Media GroupIn this GYDA Talks, Robert talks to Patrick Gilbert. Patrick grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognised by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin.Goodfirms.co recognised Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super...
2021-02-1014 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Warren KnightIn this GYDA Talks, Robert interviews Warren Knight. Warren is an award-winning keynote speaker, a top 100 Global Influencer and top 100 Tech Influencer. He is internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First.Change agent Warren Knight’s personal approach to transforming how we view disruptive technology is to empower individuals with positive choices to reach business objectives and as a result builds stronger companies and more engaged communities.His vision is to...
2021-02-1011 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Dixon JonesIn this GYDA Talks, Robert interviews Dixon Jones. Dixon Jones is a multi-award winning entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is currently an investor and CEO of Inlinks.net which is the first entity SEO toolset built from the ground up around its own Knowledge graphs and NLP algorithms.He is best known in the industry for building up Majestic, the link intelligence search engine as marketing director from 2009 to 2018. In that time the company became a Deloitte Fast 50 company winning multiple awards including two Queens Awards for Enterprise...
2021-02-1012 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Jason BarnardIn this GYDA Talks, Robert talks to Jason Barnard. Jason is an author, speaker and consultant on all things digital marketing. His specialist subject is Brand SERPs (what appears when someone googles your name). He teaches Brand SERP optimisation to students at Kalicube.pro. He also hosts a marketing podcast, where the smartest people in marketing talk to Jason about subjects they know inside out. The conversations are always interesting, always intelligent and always fun!Over 2 decades of experience in digital marketing: he started promoting his first website in the year Google was incorporated and built it...
2021-02-1011 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Kosta Petrou - Ascend DigitalIn this GYDA Talks, Robert talks to Kostas Petrou. He is the founder of the creative agency, Ascend Digital. He fell involve with digital marketing 8 years ago and studied through the CIM (Chartered Institute Of Marketing) at Loughborough College. He then worked in- house for a few years learning and perfecting the art of marketing but very quickly realised that his skillset and passion was in digital marketing.He then deep dived into disciplines such as SEO and Digital PR and quickly discovered that the way SEO agencies were doing things did not quite make sense to...
2021-02-1014 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Anton Shulke - SEMrushIn this GYDA Talks, Robert interviews Anton Shulke of SEMrush. A mathematician by education, Anton is now head of influencer marketing at SEMrush and the brains behind all of their informative webinars.Robert and Anton discuss:Background, Anton’s historyWebinars – live or recordedExperts as ambassadorsCore audience growth as the KPIHow to create awareness35% attendance the stadrad metric; half that for paid trafficIt is a long gameHow to differentiate your webinarQuieter over COVID but now it is business as usualThe most popular topics: SEO audience, local SEO and expertsHow does influence marketing differ from traditional marketing?Growing one’...
2021-02-1011 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Geoff BurchIn this GYDA Talks, Robert talks to Geoff Burch. Geoff is an internationally acknowledged authority on Change, Leadership, Sales and Customers. An inspirational speaker who has a genuine in-depth understanding of business. Geoff is one of the most respected authorities speaking today.A best-selling author and business guru, Geoff has been voted ‘Business Communicator of the Year’ by the UK Speechwriters’ Guild and is considered to be one of Europe’s most exciting and motivational business experts, working extensively with major global blue chip and FTSE 100 companies to inspire, motivate and inform their people. His entertaining and engaging p...
2021-02-1017 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Andy Lambert - ContentCalIn this GYDA Talks, Robert talks to Andy Lambert of ContentCal. Andy is one of the founding team and director of growth at ContentCal. From starting out as an agency and then launching their software product in 2017, ContentCal is now used by over 40,000 businesses in over 140 countries.Robert and Andy discuss:The journey to 2020Managing content in a crisisV.O.I.C.E.What does ‘good look like?Authenticity with your audienceBiggest challenge to doing good content marketingCopywriting6-step proven formula that took ContentCal to 40,000 users in 3 yearsThe challenge of deliberately funding your growth from Day 1. Th...
2021-02-1012 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Jonny Tooze - LABIn this GYDA Talks, Robert talks to Jonny Tooze. Jonny is the founder of LAB and has been part of the UK digital community for the last 20 years. LAB is a digital agency specialising in human behaviour and innovation. Jonny has recently formed a group and started to acquire other agencies. He’s an advisor to many agencies outside of LAB, and has helped them grow and tackle complex challenges. He has also obsessed about leadership and decision-making for the last decade and coaches many leaders. Robert and Jonny discuss:MindsetPillars of growthWhack-a-moleBarriers to gro...
2021-02-1011 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Adam Harris - Fresh MindsetIn this GYDA Talks, Robert interviews Adam Harris of Freshmindset. Adam specialises in providing leaders with the insights and tools they need to develop expertise in making the right introductions, and leverage this knowledge for strategic sales success. In other words, he’ll help you determine who and what you need to know, and who and what they need to know, to produce measurable and sustainable business results.A dynamic and powerful speaker – really, though, he’s not just saying that – Adam brings audiences to their own “edge of glory,” pushing them to question their status quos and affect p...
2021-02-1011 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Jeremy 'JJ' Jacobs - The Sales RainmakerIn this GYDA Talks, Robert talks to Jeremy Jacobs. Jeremy ‘JJ’ Jacobs is the genuine article, a true Sales Rainmaker. He has devoted his life to understanding sales issues. He continues to research and share evolving as well as new insights into sales interactions. Unlike many of the profession who continue to preach out-of-date systems (methods) from the 1980s and 1990s he looks to the future. The way we buy and sell has undergone a radical shift in expectations and behaviours. What used to work often now seems hackneyed and artificial. JJ gets to the heart of current issues with...
2021-02-1010 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Geoff RammIn this GYDA Talks, Robert interviews Geoff Ramm. Geoff is an expert in Customer Service / Experience and Marketing. He is creator and author of Celebrity Service. He’s challenged and inspired audiences across 43 countries to create award-winning ideas to outperform the competition. Geoff’s clients include, Emirates, Warner Brothers & McDonalds. FORBES called him…. ‘A Game Changer’.Robert and Geoff discuss:Service – how would you service change if Brad or Angelina was coming in to see you?Isn’t Celebrity Service just about B2C?Everyone says, “Go the extra mile and exceed expectations”Put the Celebrity Service into every t...
2021-02-1016 minGYDA - Grow Your Digital AgencyGYDA Initiative Talks - Bibi Raven - BibiBuzzIn this GYDA talks, Robert talks to Bibi Raven. Bibi the Link Builder is the crazy founder over at Bibibuzz – where her wild gang of outreach Jedi create powerful backlinks for her awesome clientele. She’s infamously known for doling out world-saving link building advice, creative link training and endless, utterly pointless dad jokes.Robert and Bibi discuss:How is running a team in the Philippines?Being a personality onlineTransactions vs RelationshipsFilter off rather than volume upVulnerability and ListeningGuarantee deliverables and not resultsManage expectationsSuccess and FailureIs Link-building dead?Biggest growth pain is OperationsScale issues lead to doin...
2021-02-1014 minGYDA - Grow Your Digital AgencyGYDA Talks - Garry Hamilton - EquatorIn this GYDA Talks, Robert interviews Garry Hamilton. Garry is the Chief Growth Officer at the digital transformation agency, Equator. Over the last twenty years he and his two partners, have built the agency into a UK top 5 independent agency (Econsultancy 2019) with 180 experts in Glasgow and London. Equator currently serves as the digital transformation partner for FTSE 100 companies and world-renowned brands including AXA, Virgin Active, Santander, SSE, Phoenix Life and more.Robert and Garry discuss:• Digital Transformation• Increase Prices• Created the role of Trusted Advisor• Be a partner and not a supplier• The risk/r...
2021-01-0613 minGYDA - Grow Your Digital AgencyGYDA Talks - Dean Seddon - MaverikkIn this GYDA Talks, Robert talks to Dean Seddon of Maverrik. Dean founded Maverrik in 2013 as a consultancy and business development company. Having delivered growth in several small and large businesses, he embarked on building an organisation which would help business cut through the fog and grow people, sales and profit.Dean is a practical, hands-on business speaker and trainer. Supported by the Maverrik team, Dean speaks at over 100 events per year, consults with large and small businesses across the world and is passionate about getting results for people. Robert and Dean discuss:
2021-01-0611 minGYDA - Grow Your Digital AgencyGYDA Talks - Ben Afia on Brand and Tone of VoiceIn this GYDA Talks, Robert interviews Ben Afia. A recognised tone of voice pioneer and global expert, Ben uses language to help companies change culture, improve performance and forge deeper connections with their customers.As one of the first people in the world to establish and manage tone of voice, he cut his teeth with Wallgreen Alliance Boots, helping them improve relationships internally and with customers.He then set up Afia and has since helped companies like Allianz Insurance to win more customers, BP to develop their employer brand and Google to help marketers understand...
2021-01-0612 minGYDA - Grow Your Digital AgencyGYDA Talks - Simon Jacobson - MicrosoftIn this GYDA Talks, Robert talks to Simon Jacobson of Microsoft. Simon is the UK Business lead at Microsoft and has had a diverse career working in agencies, consultancies and platforms which has given him an amazing insight into the world of search.In the interview Robert and Simon discuss the state of play with agencies right now, during the COVID crisis, plus much more! Robert and Simon discuss:The early agency response to Covid-19What are the good agencies doing?FurloughingThe future of the economy and the advertising marketWhat’s holding age...
2021-01-0609 minGYDA - Grow Your Digital AgencyGYDA Talks - Jonathan Jay - Buying and Selling AgenciesIn this interview Robert talks to Jonathan Jay. For over 20 years, Jonathan Jay has bought and sold companies, restructured groups, bought out competitors and successfully completed private equity deals both buy-side and sell-side.Robert and Jonathan discuss:Schoolboy errors when buying and sellingThe process of buying and sellingRestructuring accountsBuying an agency without your own cash This is a bitesize version of the full hour-long interview. To watch the rest visit GYDA Member Hub.
2021-01-0609 minGYDA - Grow Your Digital AgencyGYDA Talks - Andy Lopata - Connected LeadershipIn this GYDA Talks, Robert talks to Andy Lopata about his new book Connected Leadership. How Professional Relationships Underpin Executive Success. In the book Andy explores just how important strong relationships are and how to build a network of people who are:In a position to support youWant to support youKnow exactly what support you needWhy this book? Why now? How is it different from what you have done before?How is it different from other books on the subject?What are top 2/3 key ahas/takeaways/models?Does covid-19 make all this even more important?How is this...
2021-01-0617 minGYDA - Grow Your Digital AgencyGYDA Talks - Joe Hine - SI PartnersIn this GYDA Talks, Robert interviews Joe Hine of SI Partners.Joe’s passion lies in advising entrepreneurs to create and realise value in their businesses.He is a European partner at SI Partners, specialising in corporate finance and driving value prior to sale. SI Partners is a global team focused on advising creative, technology and consulting businesses.Joe has spent 20 years in M&A environments both as an advisor and in-house working on over 100 transactions. He brings his technical and practical insight to bear on each deal with extra ordinary focus on ac...
2021-01-0613 minGYDA - Grow Your Digital AgencyGYDA Talks - Ben Potter on Business DevelopmentIn this New Business discussion, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers.Ben and Robert share insight into:How to get more clientsWhy agencies struggle with getting new clientsCulture, attention and focusSilver Bullet approaches don’t workReferrals, Farming, HuntingExamples of what works – closing the gapThe future of business developmentTaking ownership of business developmentExecuting the right things at the right timeKeeping the tap running on your sales pipelineGetting your positioning piece nailed This is a bitesize versi...
2021-01-0652 minGYDA - Grow Your Digital AgencyGYDA Talks - Dan Sodergren - FlockIn this GYDA Talks Robert interviews Digital Marketing and tech media expert Dan Sodergren – investor in FLOCK. As a digital marketing consultant, Dan has worked with social, mobile and gaming clients ranging from high growth start-ups to well-established household names like O2.With active experience in topics as varied as gamification, geo location, augmented reality, social media excellence, and PPC, at FLOCK Dan is in charge of marketing and innovation. FLOCK itself being the digital transformation of a client’s consultancy business in early 2018.In the interview – Robert and Dan discuss remote work company culture, divers...
2021-01-0614 minGYDA - Grow Your Digital AgencyGYDA Talks - Lucy Hall - Avviso MediaIn this GYDA Talks Robert talks to Lucy Hall from Avviso Media. Lucy is a speaker and educator on Digital marketing. She is a director of Avviso Media, a digital , social and content marketing agency. Lucy also runs the three day media marketing festival and digital media awards, Social Day.Lucy is one of the UK’s most influential female leaders. Robert spends 45 minutes getting to the heart of this wonder woman’s success!Robert and Lucy discuss:Intro to Lucy and her historySocial Day, Avviso Media and AwardsNew Business – Hunting or Farming?Why do peo...
2021-01-0609 minGYDA - Grow Your Digital AgencyGYDA Talks - Paul Stephen - SagittariusOur June Expert of the Month is Paul Stephen of Sagittarius. With over 20 years in marketing, Paul is one of the UK’s leading experts on digital marketing. He oversees the agency and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in the travel and tourism sectors.Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.Robert and Paul discuss:Who are Sagittarius?Paul’s St...
2021-01-0609 minGYDA - Grow Your Digital AgencyGYDA Talks - Sammy MansourpourHere’s a bitesize version of May’s GYDA Member Hub Expert of the month. This month Robert interviews Sammy Mansourpour of Agency UK. AUK are an integrated brand communications agency based in Bath. They are privately owned and proudly independent, helping businesses grow by creating more meaningful brand experiences.They discuss:What makes AUK unique?Embracing conflictCreative for creating brand successStrange times and how AUK are addressing the crisisClient base and projects – what’s going onNew business pipeline – pitches during lock-downGrowing through a recessionPredictions for post lock-down businessWhat will the new normal look likeRemote working and coming...
2021-01-0605 min
GYDA - Grow Your Digital AgencyGYDA Talks - Tom PetersIn this GYDA Member Hub Talks – Robert interviews the awesome Tom Peters. Tom is one of the world’s most respected Management Gurus. He’s an Author, Business Expert, Thought Leader, Speaker.Tom is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” he single-handedly invented.What’s new? A lot.As CNN said, “While most business gurus milk the same mantra...
2020-11-3006 min
GYDA - Grow Your Digital AgencyGYDA Talks - Timothy Armoo - FanbytesIn this episode of GYDA Talks, Robert sits down with Timothy Armoo. Timothy is the CEO of Fanbytes, a digital agency which helps the world’s largest organizations like UK Government, Apple and Deliveroo win the hearts of younger audiences on Snapchat and Tiktok.As we watch the events in the US unfold and the #BlackLivesMatter movement grow globally, we discuss how it’s unfolding and reflect on the world that we live in… how far we have come and how far we have yet to go.Robert and Timothy discuss:How we can ma...
2020-11-3023 min
GYDA - Grow Your Digital AgencyGYDA Talks - Jason SwenkIn this month’s GYDA Member Hub interview, Robert interview Jason Swenk. Jason is an ex-digital agency owner who now runs a unique consultancy helping marketing agency owners grow their agencies faster.Jason has literally written the book for growing an agency from nothing to an eight-figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.Jason is now the agency adv...
2020-11-3012 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Rob Walsh - Clear Vision Accountancy LimitedIn this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Rob Walsh — Client Account Consultant at OnlineMarkethink.com. They discuss:How to streamline your financial plan to optimise income and budgets in COVIDWhat to outsource to accountants and whenHow to be authentic in your financial planHow to create and understand a beneficial financial forecastHow you can improve as a leader in the COVID crisisThis episode was recorded on 20.05.20
2020-06-1039 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Arnout Hellemans - OnlineMarkethink.comIn this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Arnout Hellemans — Founder of OnlineMarkethink.com.They discuss:The way you are reporting to profitability impactHow to make clear choices to position your agency in; (PR / Outreach / PPC) > Work with marketing departments CRO, Analytics, Tech SEO and Site Performance > Work with operational departmentsHow to search for potential collaborations (outside online marketing or inside)Embedding works, working at the client's location (for employees as well as cl...
2020-06-011h 12GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Adam Graham - Gray MattersIn this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Adam Graham — Founder and MD of agency Gray Matters.They discuss:Business development in May 2020What is good business developmentWhat doesn't workWhy are agency websites so rubbishShow passion or frustrationStand for somethingMarmite is OKHow to pitchWhat do people really buyThis episode was recorded on 06.05.20
2020-05-111h 29
GYDA - Grow Your Digital AgencyGYDA Member Hub - Tom Peters - 46 StrategiesAn awesome 6 minute listen, presented by Robert Craven.
2020-04-2806 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Ross Tavendale - Type AIn this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Ross Tavendale — MD of agency Type A.They discuss:Work lostPersonal financial cutsThe last 10 years have been a cakewalkOnly the strong will surviveSmart people are availableDealing with the competitionT-shaped consultants4-day weeksThis episode was recorded on 08.04.20.
2020-04-151h 44
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Guy Levine - Return AgencyIn this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Guy Levine MD of agency Return.This episode was recorded on 06.04.20.
2020-04-081h 32
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Kevin Gibbons - Re:SignalIn this episode of GYDA Talks, Robert talks to Kevin Gibbons of Re:Signal.They discuss Coronavirus and dealing with staff and clients, mindset, attitude and making sense of the future. This episode was recorded on 01.04.20.
2020-04-021h 03
GYDA - Grow Your Digital AgencyRobert Craven on the parallels between COVID-19 the Kübler-Ross model.A quick podcast in which Robert Craven explains the parallels between COVID-19 the Kübler-Ross model. A model which forms the '5 stages of grief' but here he talks about the change curve that we are all experiencing. This podcast is more about how organisations and companies are responding to the change that is happening right now. An insightful listen!
2020-04-0106 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Coronavirus – Rob Sayles - Campaign Strategy and Paid Media ConsultantIn this episode of GYDA Talks, Robert talks to Rob Sayles a Campaign Strategy and Paid Media Consultant. Rob provides his Partners with campaign strategy, creative, funnels, and ads services. With over 20 years experience in digital (working for a broad range of clients across the globe), he's spent his career working on innovative ways to scale agencies. This episode was recorded on 30.03.20.They discuss:Changing the narrativeBusiness development Getting proactive and productive in this New WorldConnect with Rob Sayles here.
2020-04-011h 19
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Coronavirus – Daniel Barnett - Employment Law BarristerIn this episode of GYDA Talks, Robert talks to Daniel Barnett, an Employment Law Barrister on Employment, Staff and COVID-19 during the Coronavirus outbreak. This episode was recorded on 27.3.20.
2020-03-271h 25GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Coronavirus 25.3.20In this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode was recorded on 25.3.20.
2020-03-2745 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Coronavirus 20.3.20 In this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode was recorded on 20.3.20.
2020-03-211h 21
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Coronavirus 19.3.20In this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak.This episode was recorded on 19.3.20.
2020-03-2057 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Coronavirus 18.3.20In this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak.This episode was recorded on 18.3.20.
2020-03-191h 28
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Jenny PlantIn this episode of GYDA Talks, Robert talks to Jenny Plant. Jenny started her career in account management in the early 1990’s and apart from five years working client side as a marketing manager, she has spent her career in agencies managing client relationships. Jenny started Account Management Skills in 2010 to help creative agency leaders retain and grow existing clients by training their account management team.Robert and Jenny discuss:Account Management and SalesWhat makes Jenny differentProject Management and Business DevelopmentWhat are customers buying and the AM relationshipListening to and understanding clientsHow do AM identify opportunitiesProject Su...
2020-03-1144 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Tamar Saglambilek - Elevate DigitalIn this episode of GYDA Talks, Robert talks to Tamer Saglambilek, founder and Managing Director of Elevate Digital. Elevate are a full-service growth marketing agency based in the Netherlands. Tamer first met Robert at the 2016 Google Premier Partners Summit in Amsterdam and in 2019 completed the Google Elevator program with our team. His insight into building a successful 25 strong agency is valuable for any agency owner wanting to grow.Robert and Tamer discuss:Who are Elevate Digital?The Google story – putting up pricesGoogle ElevatorDashboards and working on, not in, your businessIssues facing agencies – changes in the marketBeing an a...
2020-03-1039 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Robin Waite - Fearless BusinessIn this episode of GYDA Talks, Robert talks to Robin Waite. Robin ran his own agency for 12 years before deciding to take a break and re-evaluate. He is now a twice published author and runs Fearless Business, coaching SME’s to grow their businesses by adapting their strategy of selling time for money to being results orientated.Robert and Robin discuss:Growing an agency and closing it downThe Ah-Ha moment – what made the changeMarketing agencies – streamlining the process with the clientCoaching clients – transforming businessesRobin’s Book – Take your ShotSilver Bullet promisesMicro commitment – making the saleMaking it easier for clie...
2020-03-1051 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Leon Milns - We Are AdamIn this episode of GYDA Talks, Robert talks to Leon Milns. Leon is a founder of We Are Adam a recruitment consultancy specialising in the Digital sector. Leon has spent 15 years building Adam into an award-winning consultancy. They create long term relationships with clients, partnering with their management team to ensure talent acquisitions fulfils their growth journey.In this episode they discuss:Leon and We Are AdamRecruitment and Setting up a Recruitment ConsultancyEvolving the business into Digital NicheWhy are people so hostile towards recruitment consultants?Operating at a higher level and becoming a partnerThe value that...
2020-03-1038 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Antoinette Dale-HendersonIn this episode of GYDA Talks Robert talks to Antoinette Dale-Henderson. Antoinette is a globally recognised expert and speaker on leadership and gravitas. In 2015 she published her first book ‘Leading with Gravitas’ which was based on three years research into six qualities shared by successful leaders.Four years later, Antoinette’s new book ‘Power Up’ has just launched! The book focuses on real world challenges faced by women and aims to empower ambitious women to unleash their potential and have their voice heard.Robert and Antoinette Discuss:The Gravitas ProgramThe journey from agency to business ownerWhy is gravita...
2020-02-1948 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Tim Dunton - Nimbus HostingIn this episode of GYDA Talks, Robert talks to Tim Dunton of Nimbus Hosting. Tim has worked in hosting for over 20 years and in 2011 founded Nimbus. After seeing a gap in the market for agencies, Tim and Nimbus launched STORM, a hosting platform designed specifically for creatives.Tim and being more than an MDPrice Points and differentiation of hosting providersSpecialising in Digital AgenciesThe Platform and how it helps agenciesBenefits – a seamless process and good customer serviceBiggest challenges facing agenciesWhat’s the future for web and video?Processes and KFCWords of wisdom for Nimbus customers
2020-02-1924 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Paul Barnes - MAPIn this episode of GYDA Talks, Robert talks to Paul Barnes. Paul is Founder and Managing Director of MAP, the UK’s leading accountancy firm and outsourced finance function exclusively for digital creative agencies.They talk about:Being underwhelmed by the accountancy arena.Identifying the niche.Accountants missing a trick and not adding value.Working with agencies.Standing out in a busy market.Being an agency partner.Strategy and why it’s so important.KPIs and Dashboards.Profitability and what metrics are actually important.Paul’s key advice.
2020-02-1950 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Steve Kuncewisz - BLMIn this episode Robert talks to Steve Kuncewicz a partner at BLM Law.Working out of the Manchester office, Steve specialises in intellectual property, media and communications-related issues, working mainly with the creative, digital, technology and advertising sector with a nationally-recognised niche specialism in issues involving social media.Steve is our co-host for our first GYDA Summit on October 23rd 2019. We can’t wait to hear more from him on the day. Here’s a preview of what’s to come!Robert and Steve discuss:Lawyers and the creative hub of ManchesterThe miscon...
2020-02-1944 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Andrew Ellis - Eye to EyeIn this episode of GYDA Talks, Robert talks to Andrew Ellis founder of Eye to Eye one of the worlds first new media agencies who designed and built some of the very first websites in the UK. Andrew is also founder of We are Like Minds, a thought leadership platform, holding events in London, Exeter, Helsinki and New York.Robert and Andrew discuss:Events and where it all startedAndrew’s HistoryAgencies and Agency OwnersClients and what they actually needChallenges that agencies faceThe future of agenciesProductisation and having a side hustleEntrepreneurial worldBeing an owner vs an employeeWe Ar...
2020-01-0645 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Amy McManus - AM MarketingIn this episode of GYDA Talks, Robert talks to Amy McManus of AM Marketing, a Kent based marketing agency and Google Partner specialising in digital marketing.Amy and Robert discuss:The growth of AM Marketing and what size they’re aiming for.Is being out of London an advantage or disadvantage?Sacking Clients and Being Sacked.Burnout and Mental Health.Being a Small Fish in a Big Pond.Agency Culture.Where AM gets New Business.Facebook Live and Video.Amy’s advice for Agency Owners.
2020-01-0641 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - David Gilroy - Conscious SolutionsIn this GYDA Initiative Talks, Robert Craven talks to David Gilroy. David is the fearless leader of Conscious, a Bristol-based agency specialising in Digital Services for legal firms. David talks candidly on:Specialising in a niche – the upsides and downsidesDealing with conflicts of interestBuilding a great business and being a great leaderApproach to mental health in the businessExit, Valuation, SaleHow to grow consistently2020 PricesAdvice for other Digital Agency owners
2020-01-0658 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Steve HydeIn this episode Robert talks to Steve Hyde, co-founder and CEO of Push, an award-winning Google Premier Partner agency.Push offer PPC and digital marketing services which are based on their own in-house developed technologies. They are globally the only agency to have won a Premier Partner Award three years running.Steve shares the history, growth and future of Push. Insights which are priceless for any Digital Agency Leader.Robert and Steve discuss:Push – The History, where it all started.The Agency’s Growth – How it happened. Breaking the ceiling and the barrie...
2019-12-1651 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Sophie BennettSophie Bennett is a motivation expert, bestselling author, champion dressage rider and qualified ski instructor.In this episode of GYDA Initiative Talks, Robert Craven talks to Sophie about her latest book ‘Find Your Flame. Why Motivation Matters More Than Talent’During the video Sophie and Robert discuss:Being driven and having successThe Five Flames of motivationUsing the flames – Flow, Inclusion, Results, Expression, DiscoveryWhy entrepreneurs are differentAccountabilityUsing the bookHow people are using the bookYour identity as a leader, your team's identity, relating the two,The BIG message to Agency Owners
2019-12-1643 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Delyth Parsons - This is PlenaryGYDA Initiative Talks where Robert Craven of GYDA Initiative and Delyth Parsons of This is Plenary discuss client servicing in agencies.
2019-12-0427 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Marcel Petitpas - Parakeeto.In this podcast Robert Craven discusses how to measure KPI’s with Marcel Petitpas of Parakeeto.
2019-12-0444 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Dennis Yu - BlitzMetricsGet a cuppa and get comfy. This 46 minute podcast is a whopper from Robert Craven and Dennis Yu.Robert Craven is our GYDA Initiative chief. He also runs the Directors’ Centre, a business growth consultancy and is internationally renowned for his Digital Agency focused Keynote speeches.Dennis Yu is CEO of Blitz Metrics and equal to Robert as another International heavyweight Digital Marketing Keynote speaker. Dennis is passionate about nurturing the next generation of digital marketers. In this GYDA Initiative Talks, the two digital gurus talk frankly about:– When businesses fall apart...
2019-12-0346 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Pete Bennett - ReviewYooIn this GYDA Initiative Talks, Robert Craven interviews Pete Bennett, an entrepreneur and founder of ReviewYoo.
2019-12-0246 min
GYDA - Grow Your Digital AgencyGYDA Initiative Talks - Alex Langshur - Cardinal PathIn this episode Robert Craven talks with Alex Langshur, founder and co-CEO of Cardinal Path, an award-winning consultancy that leverages data and advanced analytics.Alex works closely with Google, including being instrumental in the creation of the Google Partners Elevator Program and the Google Partners Podcast.He is a keynote speaker, writer and tutor of digital marketing optimisation. In this podcast he shares his knowledge of the digital agency world.Robert and Alex discuss:Alex’s five ‘non-bromide’ key things to managing an agency for growthHow to mindfully steer into conflict and turn t...
2019-12-0252 min