Shows
The RelayS2, E11: The Power of Breaking Bread with Ken LevinsonIn this episode of The Relay, host Gabriel Stiritz interviews Ken Levinson, a leading personal injury attorney, about the importance of building authentic relationships in the legal field. Levinson shares insights on how intimate dinners can foster meaningful connections among lawyers, emphasizing the value of face-to-face interactions over traditional marketing methods. The conversation highlights strategies for curating these gatherings, the significance of listening, and the long-term benefits of nurturing professional relationships.2025-07-0821 min
The RelayS2, E10: Operational Excellence with John NachazelIn this episode of The Relay, host Gabriel Stiritz speaks with John Nachazel, COO of Mike Morse Law Firm, about the evolving landscape of personal injury law firms. They discuss the challenges of rising operational costs, the importance of branding versus paid advertising, and the impact of AI on legal operations. John shares insights on how law firms can navigate these changes, emphasizing the need for strong local branding and the strategic adoption of technology. The conversation highlights the significance of being a fast adopter of innovative solutions while maintaining a focus on operational excellence.2025-06-2320 min
Grow Your Law FirmThe Future of Law Firms: Impact of AI Technology With Gabriel StiritzWelcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms. As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through spe...2025-05-3029 min
The RelayS2, E9 - David vs. Goliath: How Independent Firms Can Beat Big Money with Ben GlassIn this episode of The Relay, host Gabriel Stiritz speaks with Ben Glass, a seasoned personal injury lawyer, about the evolving landscape of the legal industry. They discuss the impact of private equity, the importance of customer experience, and strategies for independent law firms to thrive amidst competition from larger firms. Ben shares insights on building local connections, leveraging personal stories for marketing, and the significance of trust in client relationships. The conversation emphasizes the need for law firms to differentiate themselves through unique branding and community engagement.2025-05-1924 min
Life Beyond the BriefsYour Small Law Firm by 2030: Offshore, Optimized, or Obsolete? | Gabriel StiritzIt’s April Fools’ Day—but what you’re about to hear is no joke.The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit.So what gives?In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the question that’s on every small firm o...2025-04-0141 min
The RelayS2, E8: AI Voice Agents with Chris KellerChris Keller, of Keller Swan Injury Attorneys, shares with Gabriel how his firm is using conversational AI to solve intake challenges, reduce missed calls, and scale efficiently—highlighting real results, compliance strategies, and the future of AI-driven legal operations.2025-03-3119 min
The RelayS2, E7: 4 Numbers Every Law Firm Owner Should Know with Tim McKeyIn this episode, Gabriel Stiritz and Tim McKey discuss the essential Key Performance Indicators (KPIs) that every personal injury law firm owner should understand. They delve into the critical metrics that determine the financial health of a law firm, including expense categories, attorney compensation, marketing costs, and profit margins. The conversation emphasizes the importance of knowing these numbers to effectively manage a law firm and adapt to changing market conditions. Tim shares insights on how different types of law firms may have varying ratios and the significance of referrals in generating high-value cases.
2025-03-2418 min
The RelayS2, E6: "Making The Phone Ring" Stops Working with Tim McKeyIn this episode, Gabriel Stiritz interviews Tim McKey about sustainable growth strategies for law firms. They discuss the importance of understanding financial metrics, the four key strategies for growth, common mistakes law firms make, and how to identify operational cracks that hinder growth. Tim emphasizes the need for effective systems and processes to handle cases efficiently and increase case value, while also highlighting the significance of client referrals and operational efficiency in achieving sustainable growth.
2025-03-0319 min
The RelayS2, E5: Passive vs. Active Marketing with Michael MannIn this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a holistic view of marketing strategies. Mann emphasizes the significance of understanding client demographics and utilizing new data sources to enhance marketing performance. The conversation also touches on the integration of traditional and digital marketing, the necessity of regular data review, and the strategies for creative testing and iteration.
2025-02-2519 min
The RelayS2, E4: Solo - The Pre-Litigation PI Life CycleIn this conversation, Gabriel Stiritz provides an in-depth overview of the operations of personal injury law firms, focusing on the client journey from initial contact through to case resolution. He discusses the importance of understanding the operational flow, the client intake process, medical management, and the negotiation with insurance companies. The conversation highlights the evolving landscape of law firm operations, particularly with the integration of technology and AI.
2025-02-1717 min
The RelayS2, E3: Billing Subscription Model with Mathew KerbisIn this episode, Gabriel Stiritz interviews Mathew Kerbis, founder of the Subscription Attorney, discussing the innovative subscription billing model for legal services. They explore the benefits of this model, including predictable revenue, efficiency, and improved client relationships. Mathew shares insights on the challenges faced by lawyers in adopting this model and the potential of AI to enhance legal services. The conversation also addresses the access to justice gap and the need for a shift in the legal profession towards more affordable and accessible services.
2025-02-1020 min
The RelayS2, E2: Maximizing Client Communications, Digitally, with Matt McClellandIn this conversation, Gabriel Stiritz and Matt McClellan discuss the evolving landscape of legal technology and the changing expectations of consumers in the legal field. They explore the importance of effective communication, client education, and the integration of video content to enhance client experience. The discussion highlights the need for law firms to adapt to modern consumer behaviors and expectations, emphasizing the significance of a client-centric approach in legal services.2025-02-0532 min
The RelayS2, E1: Solo - FCC 1-to-1 ConsentIn this episode, Gabriel Stiritz discusses the upcoming FCC one-to-one consent rules that will significantly impact how personal injury law firms manage marketing and client communication. The conversation covers the implications of these rules, the necessary technology updates, and best practices for compliance to ensure a smooth transition by the January 2025 deadline.2025-01-2010 min
The RelayEpisode 14: Online Reviews with Andrew Stickel2025-01-1417 min
The RelayEpisode 13 - The Power of Showing Up with Seth PriceIn this episode of The Relay, host Gabriel Stiritz interviews Seth Price, founder of Price Benowitz and BluShark Digital Marketing. They discuss the importance of networking, the value of showing up at conferences, and how to balance business responsibilities with relationship building. Seth shares his experiences in leveraging interpersonal connections for business growth and the role of curiosity in creating opportunities. The conversation also touches on the implementation of the EOS framework for effective business management and the strategic approach to attending conferences.
To purchase "Traction" by Gino Wickman and learn about the EOS framework click here.2025-01-0619 min
The RelayEpisode 12: 2024 Year In Review with Mathew KerbisIn this episode, Gabriel Stiritz and Mathew Kerbis discuss the transformative impact of AI on the legal profession, particularly for personal injury law firms. They explore various AI tools, including Paxton, and their ability to enhance efficiency and productivity. The conversation also delves into the future of agentic AI, which promises to automate tasks and reduce workloads for lawyers. Key takeaways include the importance of leveraging AI for better outcomes and the need for law firms to adopt these technologies to stay competitive.2024-12-3020 min
The RelayEpisode 11: Maximizing Case Values Thru Case RankingsIn this episode of The Relay, Gabriel Stiritz interviews Chad Dudley, managing partner of Dudley Debosier Injury Lawyers, about innovative approaches to law firm management, particularly focusing on case ranking systems. Chad shares insights from his extensive experience consulting with personal injury firms, emphasizing the importance of identifying high-potential cases and implementing a structured evaluation framework. He introduces the Pareto Point Analysis, which helps firms understand their case distribution and revenue generation. The conversation highlights the critical role of skilled attorneys in maximizing case value and the necessity of a systematic approach to case evaluation.
2024-12-2320 min
The RelayEpisode 10: Is TV Dead or Dying?In this conversation, Micki Love from CJ Advertising discusses the evolution of legal marketing, emphasizing the enduring importance of TV advertising while also exploring the rise of digital and influencer marketing. She highlights the need for law firms to adapt their strategies based on market demographics and the competitive landscape. Love shares insights on how new firms can build their brand recognition and navigate the complexities of modern advertising, including the challenges posed by rising costs and market saturation.2024-12-1620 min
The RelayEpisode 9: Cybersecurity 101 for Law FirmsIn this conversation, Gabriel Stiritz and Foster Davis discuss the critical importance of cybersecurity for law firms, particularly in the context of rising data breaches. They explore the current landscape of cybersecurity, the challenges faced by small- to medium-sized law firms, and the necessity of understanding one's cybersecurity posture. The discussion emphasizes the value of penetration testing and hiring professionals to assess vulnerabilities, as well as the importance of having insurance and a solid IT management strategy. The episode concludes with actionable takeaways for law firm owners to enhance their cybersecurity measures.2024-11-1814 min
The RelayEpisode 8: Marketing Your Firm with Gary SarnerIn this episode, Gabriel Stiritz interviews Gary Sarner, founder of ROI 360+, about innovative marketing strategies for personal injury law firms. They discuss the importance of traditional media, the introduction of new marketing technologies, and the significance of branding and communication in client retention. Gary shares insights on audience targeting and the effectiveness of intent-based marketing, emphasizing that a strong brand is essential for law firms to compete in today's market.2024-11-0117 min
The RelayEpisode 7: Telemedicine in PI | Oct 28, 2024In this conversation, Gabriel Stiritz and Dave Francolini discuss the integration of telemedicine into personal injury law practices. They explore how telemedicine can bridge treatment gaps for accident victims, enhance client retention, and improve overall satisfaction. The discussion covers the operational workflow of telemedicine services, the cost structure for law firms, ethical considerations, and the future of telemedicine in the legal field. Francolini shares insights on the current adoption rates among law firms and the potential for telemedicine to transform client interactions and treatment processes.2024-10-2922 min
The RelayEpisode 6: Open Sourcing Law with Mike Lissner2024-10-1019 min
The RelayOffshoring (with Ethen Ostroff)In this episode of The Relay, Gabriel Stiritz interviews Ethen Ostroff about outsourcing for law firms. They discuss the benefits and challenges of outsourcing, the importance of clear task delegation, and how to integrate outsourced staff into the firm's culture. Ethen shares his experience with outsourcing in his own law firm and provides practical tips for maximizing the effectiveness of outsourced staff. The conversation highlights the value of outsourcing for revenue generation, cost savings, and improving efficiency in law firms.2024-09-2623 min
The RelaySell Your Law Firm (with Tom Lenfesty)Tom Lenfestey, founder of the law firm Practice Exchange, discusses the buying and selling of law firms. He explains that the Law Practice Exchange is a marketplace for buying and selling law firms, with the goal of normalizing the process and helping law firm owners monetize the value they have built. Lenfestey shares that there are more buyers than sellers in the market, with personal injury firms leading in activity. He also discusses the valuation approaches, including revenue, market comparables, and EBITDA. The typical multiples for EBITDA in the personal injury space range from 2.5 to 3.5. Lenfestey advises law firm...2024-09-1224 min
The RelayThe State of AI in Case Management (with Nathan Morris)In this episode, Gabriel Stiritz interviews Nathan Morris, co-founder and chief culture officer of Filevine, about the state of AI in case management. They discuss the limitations and hype surrounding AI, as well as the current state of AI in law firms. They also explore the importance of using AI as a tool and the need for guardrails to reduce errors. Nathan emphasizes the value of tying AI models to ground truth and the significance of data sets in AI applications. They also touch on the impact of AI on the legal profession and the need for law firms...2024-08-2125 min
The RelayMining for Conflict (with Mary Ellen Murrah)Mary Ellen Murrah, Chief Strategy and Marketing Officer at Vista Consulting, discusses the importance of mining for conflict internally within an organization. She emphasizes the need for leaders to listen to and elicit complaints from their team members, as well as create a culture of psychological safety. Gabriel Stiritz, the host, highlights the value of asking pointed questions and encouraging open and honest communication. Vista Consulting helps law firms with culture issues and provides recommendations to improve psychological safety within the organization.2024-08-1519 min
The RelayProcess Before Technology2024-08-0128 min
Law Subscribed(68) Solving the Referral Problem with Gabriel Stiritz of LexamicaCheck out Lexamica.Check out my new show, the Law for Kids Podcast.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel using the code LAWSUBSCRIBED to get 10% off an annual subscription.Visit Law Subscribed to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.Follow @lawsubscribed everywhere.Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe2024-04-1351 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth, Glen Lerner, and Gabriel Stiritz: Lawyer Referrals Made EasySeth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or receiving a referral fee due to a lack of transparency, Lexamica is built so that law firms can track the referrals they send and receive, ensuring...2023-12-1523 min
Building the Premier Accounting FirmRewind : Step into the Leadership Mindset w/ Gabriel StiritzJoin us as we revisit this conversation from 2022! In this episode of Building The Premier Accounting Firm, Your host Roger Knecht interviews Sanford Law Firm CFO Gabriel Stiritz, on leadership and other important topics to help us grow the premier accounting firm. Gabriel shares his journey to becoming CFO at a law firm despite having graduated with a BFA in photography. He also tells us about EOS (Entrepreneurial Operating System) and its best practices. Further, they discuss Technology and its place in business; creating processes and automating them. Gabriel also shares the challenges he has f...2023-12-0249 min
Grow Your Law FirmRevolutionizing Referrals in the Legal Landscape with Gabriel StiritzWelcome to episode 203 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lexamica co-Founder, Gabriel Stiritz, to discuss how Lexamica is transforming the way the legal industry handles referrals. Gabriel is a versatile leader with expertise ranging from operations to creative direction. After driving success at a multi-state nonprofit and Sanford Law Firm, he co-founded Lexamica, a case referral platform revolutionizing the plaintiff-side legal community. Lexamica empowers law firms to serve more clients and boost revenue through a power attorney referral network. Gabriel's vision is to c...2023-12-0134 min
The Renegade Lawyer PodcastBreaking Down Legal Referral ChaosOur new episode is this week! Differentiating one law firm from another may come down to referral marketing. Join me on the Renegade Lawyer Podcast as I chat with Gabriel Stiritz, the mastermind behind LexAmica, whose unique approach is revolutionizing legal firms. Learn how his system challenges legal professionals to expand their roles and see business in a new light. Turn the light on and don’t miss this week!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been he...2023-09-0155 minBuilding the Premier Accounting FirmThis Week on BPAF : Gabriel StiritzJoin us this Friday for a new episode where Roger discusses business leadership with Gabriel Stiritz.2022-12-0800 min
Maximum LawyerFunctional Leadership Doesn’t Have to Be Hard, Hire an Integrator w/ Gabriel StiritzWhen you have an integrator implementing functional leadership over all your core areas, how much more functional could your law firm be?In this episode, Gabriel Stiritz shares how his law firm specializes in and helps people under the Fair Labor Standards Act to get people paid what they are owed.He has a unique journey that spans from art to nonprofit, and into law.Gabriel Stiritz is a results-focused operational leader. He is passionate about automation and creating strong systems that allow teams...2022-08-2329 min
Maximum LawyerFunctional Leadership Doesn’t Have to Be Hard, Hire an Integrator w/ Gabriel StiritzWhen you have an integrator implementing functional leadership over all your core areas, how much more functional could your law firm be?In this episode, Gabriel Stiritz shares how his law firm specializes in and helps people under the Fair Labor Standards Act to get people paid what they are owed.He has a unique journey that spans from art to nonprofit, and into law.Gabriel Stiritz is a results-focused operational leader. He is passionate about automation and creating strong systems that allow teams...2022-08-2329 min