Shows
Gooder StoriesEP 10: Reflections on Season One with Gail HataithamIn the final episode of season one of Gooder Stories, the host, Gail Hataitham, looks back on what inspired her to start the podcast and what she’s learned from conversations with nine changemakers in the nonprofit sector. She highlights recurring themes of authenticity, trust, and storytelling in nonprofit communication, along with the challenges organizations face and the potential of AI as a tool. Gail also shares her gratitude and personal takeaways from creating the first season.Connect with Gail: https://www.linkedin.com/in/gail-hataitham-10b44558/ Learn more about Gooder Cr...
2025-12-2411 minGooder StoriesEP 09: Building Community Through Authentic Engagement with Louise BwandingaIn this episode of Gooder Stories, host Gail Hataitham speaks with Louise Bwandinga, a fundraising and communication professional at Green Calgary. Louise shares insights into her dual role, emphasizing the importance of community engagement and feedback in shaping their initiatives. The conversation also touches on balancing priorities in nonprofit work, honoring the legacy of Green Calgary, and understanding authentic inclusion.Connect with Louise: https://www.linkedin.com/in/lbwandinga/ Learn more about Green Calgary: https://www.greencalgary.org/
2025-12-2433 minGooder StoriesEP 08: Translating Climate Policy into Action with Ella Jean HaggisIn this episode of Gooder Stories, host Gail Hataitham speaks with Ella Jean Haggis, an organizing manager at an environmental nonprofit. They discuss Ella's unique journey from linguistics to environmental advocacy, the challenges of communicating complex climate policies, and the importance of personal stories in engaging the public. Ella shares insights on training volunteers, overcoming communication barriers, and balancing emotional and factual messaging. The conversation concludes with practical advice for nonprofit leaders and the influence of Ella's musical background on her advocacy work.CONNECT WITH ELLA:https://www.instagram.com/ellaoftheplanet
2025-12-2433 minGooder StoriesEP 07: Visual Storytelling & Creative Strategy for Nonprofits with Amanda SchutzIn this episode of Gooder Stories, host Gail Hataitham speaks with Amanda Schutz, creative director and founder of Curio Studio, about how design and storytelling can transform nonprofit marketing. Amanda shares her journey from a one-woman operation to running a thriving boutique studio, highlighting the role of custom illustration, ethical design, and strong partnerships in amplifying nonprofit missions. She also offers practical tips for creating impactful visuals on a budget and reflects on her experiences founding Canadian Women in Design and supporting purpose-driven organizations with creativity and intention.Learn More: Curio Studio: curiostudio...
2025-12-2423 minGooder StoriesEP 06: Building a Food Rescue Nonprofit with Amanda BishopIn this episode of Gooder Stories, host Gail Hataitham speaks with Amanda Bishop, founder of The Mindful Appetite, a Calgary-based nonprofit focused on food waste and food insecurity. They discuss the journey of starting a nonprofit, the importance of education in food waste management, and the need for collaboration among organizations. Amanda shares her experiences, challenges, and the community's support that has been crucial to her mission. The conversation emphasizes the significance of adapting communication strategies for different audiences and the impact of grassroots efforts in tackling complex social issues.ABOUT THE MINDFUL APPETITE:
2025-12-2435 minGooder StoriesEP 05: Transforming Climate Communications with Sarah ReidIn this episode of Gooder Stories, host Gail Hataitham sits down with Sarah Reid, Communications Manager at Clean Prosperity, to explore the art of effective climate communication. Sarah breaks down how to translate complex climate policies into compelling messages for diverse audiences, why positive messaging beats doom-and-gloom narratives, and how to measure success through real policy changes rather than just engagement metrics. The conversation covers Sarah’s insights on tailoring communication to different stakeholders, standing out in a crowded climate space, and reveals exciting projects that demonstrate how pragmatic climate solutions can inspire action and drive meaningful change....
2025-12-2423 minGooder StoriesEP 04: Communicating Change in Nonprofits with Michelle WagnerIn this episode of Gooder Stories, host Gail Hataitham speaks with Michelle Wagner, a Prosci-certified change manager, about the critical role of effective communication in navigating change initiatives, particularly in the nonprofit sector. They discuss the differences in communication strategies between nonprofit and corporate environments, the importance of identifying change champions, and the challenges posed by hybrid work settings. Michelle emphasizes the need for strategic communication tailored to various stakeholders and the significance of self-care and resilience for leaders during times of change. The conversation concludes with insights into future communication trends and tools that can aid nonprofits in...
2025-12-2420 minGooder StoriesEP 03: Nonprofit's Engagement Strategy That Works with Ashlee MohnIn this episode, host Gail Hataitham interviews Ashlee Mohn, Director of Engagement at Trellis Society, who shares how her organization successfully navigated a major merger while maintaining trust through transparent communication and person-centered storytelling that focuses on the communities they serve rather than the organization itself. Ashlee discusses creating a unified brand voice across diverse mental health, housing, and community development services, leveraging strategic partnerships to maximize limited resources, and turning staff into communication ambassadors to amplify impact. She highlights innovative campaigns like Winter Breaker that exceeded fundraising goals through digital-first strategies, explains how to measure communication effectiveness beyond...
2025-12-2427 minGooder StoriesEP 02: Navigating Climate Communications with Katrine ClaassensIn this episode of Gooder Stories, host Gail Hataitham speaks with environmental communicator Katrine Claassens about the importance of effective communication strategies for nonprofits. They discuss common mistakes organizations make, such as failing to identify their target audience and the need for clear messaging. Katrine shares insights on how to make complex topics engaging, the significance of measuring communication impact, and the challenges of standing out in a competitive space. They also explore the role of authenticity in branding, the necessity of rebranding, and the implications of AI in communications.KATRINE’S RECOMMENDED RESOURCES:...
2025-12-2332 minGooder StoriesEP 01: Empowering Women Through Storytelling with Andrea StordyIn this episode of Gooder Stories, host Gail Hataitham speaks with Andrea Stordy, Creative Director at YW Calgary, about the organization's mission to support women and families in need. They discuss the unique approach to marketing in the nonprofit sector, emphasizing the importance of storytelling and connection over traditional sales tactics. Andie shares insights on the challenges of ethical storytelling, the balance of creativity with budget constraints, and the significance of community engagement. The conversation also touches on the tools and platforms that have been effective for YW Calgary, as well as lessons for other nonprofits in marketing. The...
2025-12-2318 min