Shows
CPG VibesCPG Vibes - Episode 178 - Introducing Our New Co-Host: Gavin Konkel!We have some surprising and sad news: Alex Bayer, our esteemed co-host and co-founder of CPG Vibes, is stepping down to focus on some personal items in his life. With someone stepping down, this means someone else needs to step up. In walks Gavin Konkel. He is the Director of Retail Sales for Be Amazing Beverage and brings a wealth of knowledge and experience both from the buying side (Fresh Thyme and Earth Fare) and also the brand side (Blackbird, TRU Drink, Be Amazing, and more)This episode we...
2025-08-1658 min
CPG VibesCPG Vibes - Episode 154 - Why Brands Fail / New Brands We LoveThis week is back to our classic format of Alex and Wade chatting it up about all areas of CPG. This week, we are focusing on key reasons why brands fail and how CPG brands can avoid these landmines and ultimately be successful in this tough environment.We are also covering brands that we love, including up and coming brands that caught our eye with fantastic branding and a great founder team.Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat...
2025-02-221h 05CPG VibesEpisode 148 - Predictions For 2025 / 3 Year Anniversary of CPG VibesWe are happy to be back after taking two weeks off for the holidays! Alex and Wade are going to discuss their bold predictions for 2025 in the CPG Space, plus we are celebrating 3 years of CPG Vibes (with many more years to come!)
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their sh...
2025-01-1459 minCPG VibesEpisode 140 - Maximizing R.O.I. and Minimize Spending in CPGThis week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value.
There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company. We do a deep dive on all things CPG services and dissect what's worth it or not depending on company size.
Co-Hosts Alex...
2024-10-281h 03CPG VibesEpisode 135 - Feedback on Mr Beast Lunchables / Stuff We LoveThis week we will discuss the controversial Lunchables competitor being launched by Mr Beast, Logan Paul, and KSI. We also will have an extended session talking about all the brands and products in Alex and Wade's fridges and pantries that we absolutely love.
Our episode sponsor is Rebel Eats and Trevor Smith.
Our on-going sponsor are My Way 3PL and RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their li...
2024-09-241h 04CPG VibesEpisode 133 - Brands To Watch, Fun Stores To Shop At and WhyWhat brands are about to catch fire and need to be watched as the next wave of the future? Wade and Alex will submit their predictions and share what brands they think are the next ones to explode on the scene. We also share what stores we shop at and why and what about the experience keeps us coming back.
This episode is sponsored by Robert Cogan and Power Full Energy Distribution. Our on-going sponsors are My Way 3PL and RangeMe.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space...
2024-09-1057 minCPG VibesEpisode 129 - Trending Categories / Ask Us Anything!Another episode of CPG Vibes coming at ya!
A couple of great topics we will be covering include Trending Categories and what's next to look out for. Especially if you are doing innovation or creating a new product or company, this episode is for you.
We will also have an 'Ask Us Anything' format where the audience can ask Wade or Alex anything and we will answer, whether we like the question or not!
This PLUS just good old fashioned banter and CPG chat between Alex Bayer and Wade Yenny.
Our...
2024-08-121h 00CPG VibesEpisode 120 - Wade's Big News, Emerging Brands Chatter We See On ShelfThis week is the usual banter between Alex and Wade, talking all things CPG.
The weekly sponsor is Power Full Energy (PFE) Distributing and Robert Cogan. Wade Yenny will be announcing my next stop in my work journey and trust me when we say, it WILL be an opportunity for emerging brands to hashtag#workwithwade and grow together!
On-going sponsors are RangeMe and Vdriven.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s...
2024-06-101h 04CPG VibesEpisode 118 - VC Capital for CPG brands Drying Up, Acquisition Strategies for BrandsThis week we have the usual banter between Alex Bayer and Wade Yenny, chatting about all things food and beverage.
We also will review topics about VC capital for CPG brands has dried up by 97 % according to the latest statistic. We also talk about common acquisitions in the CPG space in this environment and what should a brand owner do if they are looking for an acquisition and a way out.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in...
2024-05-271h 12CPG VibesEpisode 117 - Sweets and Snacks Show, Alex Responds to LinkedInComing off the high from last week's Master Series episode, Wade and Alex discuss CPG news items that have hit the wire, the Sweets and Snacks Show in Indianapolis, and Alex Bayer's post about closing Genius Juice and the overwhelming response he has received from the CPG community.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live fr...
2024-05-201h 06CPG VibesEpisode 111 - Trade Show Chat / What Makes a Great CPG ConsultantAfter coming off a monster 'Master Series' episode last week and 3 straight weeks of events and guests, we are going back to our roots with a show featuring just our esteemed co-hosts Alex & Wade bantering back and forth and talking all things CPG.
We will cover the latest news wire hot topic items in CPG, and really focus on interacting with the audience and shouting out comments. This is basically a fan appreciation week and we will be reading every comment that comes through!
This week's sponsor is ICleanse and we will be joined by...
2024-04-071h 04CPG VibesEpisode 107 - Expo West 2024 Prep / How To Approach Buyers At Trade-showsAt the top of our show, we discuss events and brand booths we recommend to check out at Expo West in Anaheim. We also are pumped about a few special CPG Vibes Episodes coming up including 'The Master Series' with top experts in the industry and 'Outside The Tank' with brand owners that appeared on Shark Tank who share their experiences.
Plus all the usual CPG chatter and banter between our co-hosts Alex Bayer and Wade Yenny.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about...
2024-03-111h 01CPG VibesEpisode 106 - Plant-Based Meat vs. Animal Meat / Wade's SearchThis episode we hear updates from Wade on how his search is going for what's next in his career. We also discuss news on funds that have raised more capital, and the continuing difficult climate in CPG and best practices to navigate through this tough period.
This week's episode is sponsored by Origo Brands and our on-going sponsor Vdriven.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their li...
2024-03-041h 01CPG VibesEpisode 102 - Insights on Crowdfunding and How To Win at Retail On ShelfThis week we are all about offering insights to help the CPG Founder and sales team. Alex Bayer offers complimentary advice on crowdfunding for anyone interested in raising online whether it's a security based raise or kickstarter.
Wade offers advice from a buyer's perspective and how to win at retail both in the category manager meeting and also once you're on shelf. We also discuss any CPG current events.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in...
2024-02-051h 02CPG VibesEpisode 96 - How CPG Brands Work With Brokers / Following Up With BuyersBrokers help run the CPG world and provide access to retailers with presentations and approvals of items. We discuss how to best manage this delicate relationship. Also, what is the best strategy on emailing buyers. Wade shares his tips from the buying side of the table.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions li...
2023-12-181h 12CPG VibesEpisode 93 - Buyer's Series (Volume 1) - Special EditionWe are proud to announce the very first episode of our special edition segment: 'Buyer's Series.' We are bringing on experienced and well known category managers in the retail space that live and breath CPG items that are on shelves across the country.
This episode we are bringing on (in no particular order): Kenny Hausmann - Senior Category Manager of Healthy Living - Fresh Thyme Jim Clapp - Director of Operations at Clark's Market Gavin Konkel - Previous VP of Merchandising at Earth Fare Wade Yenny - Previous Director of Grocery for Jimbo's Naturally (and also...
2023-11-201h 07CPG VibesEpisode 86 - With Emily Sommariva of LifeAidCo-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show
2023-10-0250 minCPG VibesEpisode 84 - Center Store and Merchandising Strategies With RetailersWhat makes a store tick when it comes to merchandising? What goes through store managers' minds when they are strategizing their merchandising, store shelf displays, and how does corporate center store work through different seasons? We discuss things from the retailer perspective.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show
2023-09-111h 15CPG VibesEpisode 83 - Selling Into Independent Locations and Building Velocity in Each StoreApproaching independents and how to sell into these shops and strategies on building your velocity over-time and most importantly, how to build relationships with each and every independent store to build your revenue.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-09-041h 04CPG VibesEpisode 82 - With Johnathan Bonnell of Wholy Veggie!At Wholly Veggie, they believe food sustainability is one of the key threats facing our planet. Their focus is to develop plant based food products that create better ways for people to feed themselves, and that leaves the least amount of ecological harm as possible, while promoting health and positive social impact.Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and an...
2023-08-281h 08CPG VibesEpisode 81 - With Special Guest Michelle Razavi of ELAVIMichelle is the founder and CEO of ELAVI. Her brand ELAVI is a functional snack company by fitness trainers delivering gut-friendly nut butters and protein bars that taste like dessert and keep you energized for hours.Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-08-2155 minCPG VibesEpisode 80 - With Special Guest Hank Watt with Nature's Wild BerryNature's Wild Berry - The Flavor Enhancing Wild Berry Turns Sour Sweeter Than Sugar In 30 Seconds! Unlock hidden flavors that make healthy food taste like candy! Natures Wild Berry is a freeze dried ledidi berry that gives you sweetness without a sweetener. People are aware that they should curb their sugar intake and we don't think the answer is more or better artificial sweeteners - we think the answer is real food and this solves for both!Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all...
2023-08-141h 10CPG VibesEpisode 79 - With Miyoko Schinner - Vegan Chef/Author/EntrepreneurFor over 30 years, Miyoko has dedicated her life to creating a more compassionate food and economic system that honors animals as living beings with lives of their own, not as commodities for humans.She is the author of 6 books, made the Forbes 50 Over 50 list, a speaker, and an entrepreneur.Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions li...
2023-08-071h 02CPG VibesEpisode 78 with Special Guest Noah Wunsch of Ruby HibiscusNoah is an energetic entrepreneur that is in love with hibiscus and wants to bring it to the mass market. A great way to fight inflammation and boost your hydration, Noah is looking to continue educating the consumer on the benefits of his drink.Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their sh...
2023-07-311h 06CPG VibesEpisode 76 with Special Guest Sydney Webb of TotoAt age 21, founder, Sydney Webb, was diagnosed with colon cancer.After fatefully being introduced to an extremely powerful, rare, healing class of superfoods called "adaptogens", her life was never the same.Three months after introducing them into her diet, she was completely cancer free.After her experience healing, she created Toto as a way to share the same powerful plant-medicine with the world in a delicious way that no one could resist.Toto is the world's first superfood cookie dough made from 8 superfood ingredients and nothing artificial- ever. Toto makes it possible to indulge, nourish...
2023-07-171h 13CPG VibesEpisode 74 - With Special Guest Sandro Roco of SanzoFounder and CEO of Sanzo, the 1st Asian-inspired sparkling water, made with real fruit + no added sugar.Prior to founding Sanzo, Sandro spent 5 years as head of growth and then chief-of-staff at Bombfell, a twice venture-backed personal styling service for men. He previously worked in investment banking at J.P. Morgan and as a nuclear power engineer for Exelon.Sandro is also a board member and founding member of Naturally New York, which brings people, products and passion together to strengthen and build the New York natural products community.Co-Hosts Alex Bayer (Genius Juice) and Wade...
2023-07-0358 minCPG VibesEpisode 73 - With Special Guest Yuval Selik of Promo MashYuval is an extremely unique individual and dare we say, a savior to the CPG Community. He offers several services that immensely help the CPG Community including tool-kits to better run your CPG brand (trade-spend, retail on shelf management, inventory management, and much more)He is also the podcast host of 7 Hats Podcast as well, a wonderful podcast that cuts the bullshit and gets right to the heart of what motivates an entrepreneur in running a business, and dives into the personality and emotions of that entrepreneur no holds barred.Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer...
2023-06-271h 17CPG VibesEpisode 72 - Getting to the Point in a Sales Pitch / Random Golf BabbleCo-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-06-271h 15CPG VibesEpisode 71 - With Special Guests Dan and Tyler of Dan-O'sDan-O’s Seasoning is changing the world one pantry at a time! Full of Flavor. Not Fillers. They are a Youtube and Tik Tok sensation with owner Dan Oliver posting videos of his cooking recipes with Dan-O's Seasoning. In a few short years, their brand has scaled to millions in revenue and thousands of doors.Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any curr...
2023-06-121h 03CPG VibesEpisode 70 - Why Do Retailers Do Free FIlls? / Selecting the Right Retailers For Your BrandWade and Alex talk about how to select the right retailers for your brand and the ramifications of growing revenue for the sake of growth and not being strategic on what retailer is best. What questions should a brand ask themselves when thinking about a retailer to pitch to?
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do...
2023-06-021h 08CPG VibesEpisode 69 - With Special Guest Tom Malengo of BrandjectoryTom is a Co-Founder in Brandjectory & Co-Founder & Partner at The Litchfield Fund.Brandjectory is the new, innovative social media platform to connect CPG Food & Beverage founders with interested investors. Brandjectory helps founders build an investable business and build relationships with investors. Visit www.BrandjectoryNow.com or contact hello@brandjectory.com.Tom has more than 30 years experience in leadership & consulting roles in General Business, Operations, Technology, & Retail Delivery. His broad experience includes Production Management, Client Experience, Risk Management, Continuous Process Improvement, Business Process Re-engineering, & 3rd Party Production/Vendor Management.Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Jui...
2023-05-291h 13CPG VibesEpisode 68 - Special Edition Live Brand Spotlight!Been wanting to spread the word about your brand and have your moment on CPG Vibes?? Now is your chance!! In this Special Edition episode, we are inviting up tp 8 brands live to share their story and their product for 3-4 minutes each.To get on our show for this episode as a 'Spotlight Brand' you can't 'reserve a spot' in advance, you have to tune in live, comment during our episode and we will pluck you from the crowd and bring you on. That's it!Also in this episode, we discuss all the insight and facts...
2023-05-221h 04CPG VibesEpisode 67 - With Special Guest Adam Brown of Sircle Media
Adam Brown is The Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor sides. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day.At Sircle, he works with CPG, Beverage, and Spirits brands to help them navigate their social media...
2023-05-151h 15CPG VibesEpisode 66 - With Special Guest Mark Samuel of IWON OrganicsMark is a dad and a health and fitness enthusiast. And he has 17 years of start-up experience. He is currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates.IWON's snacks can be found...
2023-05-081h 12CPG VibesEpisode 65 - With Special Guest Diego Torres-Palma of Ventana VenturesBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-05-011h 06CPG VibesEpisode 64: What Buyers Want To Hear / Product Market FitBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-04-241h 10CPG VibesEpisode 63 - With Special Guest Dillon Ceglio of Chubby SnacksBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-04-171h 18CPG VibesEpisode 62: Random Topics Outside CPG / Crowdfunding TipsBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-04-101h 06CPG VibesEpisode 61 - With Special Guest David Greenfeld of Dream PopsBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-04-031h 08CPG VibesEpisode 60: Distributor Challenges and Private Label: Do Or Not Do?Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-2757 min
CPG VibesEpisode 59: Expo West Debrief / Silicon Valley Bank Factor for Food TechBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-221h 08CPG VibesBonus Episode: Live at Expo West 2023 in AnaheimBroadcasted live during Expo West 2023! Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-1540 minCPG VibesEpisode 58: DSD Distribution Model / Danny Stepper Drops In / UNFI and KeheBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-061h 08CPG VibesEpisode 57 - With Special Guest Daniel Scharff of Startup CPGBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-031h 14
CPG VibesEpisode 56 - With Special Guest Jim 'Jimbo' Someck of Jimbo's NaturallyBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-211h 18CPG VibesEpisode 55: Distributor Show Wars / How Distributors Are Changing Post COVIDBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-131h 14CPG VibesEpisode 54 - With Special Guest Luke Abbott of VDrivenBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-071h 17CPG VibesEpisode 53 - With Special Guest Brad Woodgate of No Sugar CoBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-071h 10CPG VibesEpisode 52 - Fancy Food Show Recap / How To Network at CPG Trade ShowsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-071h 08CPG VibesEpisode 51 - With Special Guest Alison Cayne of Haven's KitchenBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-01-181h 15CPG VibesEpisode 50 - Brands Winning By Being Premium - NOT with PriceBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-01-181h 26CPG VibesEpisode 49 - With Special Guest Will Nitze of IQ BarBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-01-051h 15CPG VibesEpisode 48 - A Year In Review: What Changed in CPG / Friday Vibes GratitudeBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-12-241h 15CPG VibesEpisode 47 - Founders and Burn-Out Syndrome / The Delicate Sales ProcessBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-12-231h 14CPG VibesEpisode 46 - With Special Guest Jake Karls of Mid-Day SquaresBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-12-231h 08CPG VibesEpisode 45 - With Special Guest Tony Stevenson of Green RabbitBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-12-081h 04CPG VibesEpisode 44 - With Special Guest Adam Bremen of CanDo (Keto Krisp)Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-11-211h 14CPG VibesEpisode 43 - With Special Guest Yanni Hufnagel of Lemon PerfectBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-11-211h 10CPG VibesEpisode 42 - With Special Guest Matt Levine of Chlorophyll WaterBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-11-071h 09CPG VibesEpisode 41 - With Special Guest Ari Raz of Coconut CultBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-11-071h 03CPG VibesEpisode 40 - Plant-based Meats - Do They Pass the Test on Texture and Taste?Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-10-251h 14CPG VibesEpisode 39 - Special Guest Chris Moe of CartographBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-10-191h 14CPG VibesEpisode 38 - Selling To a Buyer From the Buyer's Perspective / Presentation Tips From BrandsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-10-1356 minCPG VibesEpisode 37 - How To Approach Retailers To Sell Your Product In / Who is the Right Fit?Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-10-031h 16CPG VibesEpisode 36 - With Special Guest Parker Olson of Forij GranolaBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-10-031h 17CPG VibesEpisode 35 - With Special Guest Mark Samuel of IWON OrganicsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-09-191h 08CPG VibesEpisode 34 - Random Topics on Tesla Charging Stations / Crowdfunding / Brands We LoveBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-09-121h 14CPG VibesEpisode 33 - With Special Guest Erica Rankin of BroDoughBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-09-061h 07CPG VibesEpisode 32 - How To Be Authentic In Conversations Between Brands and Category ManagersBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-08-271h 16CPG VibesEpisode 31 - With Special Guests Jeremy Smith & Kirk Visola of JIRK PodcastBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-08-231h 27CPG VibesEpisode 30 - Will Plant-Based Meats Stand the Test of Time?Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-08-101h 07CPG VibesEpisode 29 - With Special Guest Gavin Konkel of Blackbird FoodsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-07-301h 16CPG VibesEpisode 28 - Unique Brands and Products That Are Impressive To UsProducts and brands that make you stop in the aisle and really wow you. Trends and what to chase.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-07-271h 16CPG VibesEpisode 27 - Why Consumers Are Making Decisions For Healthy Instead of Just TastyBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-07-201h 15CPG VibesEpisode 26 - What Makes Great Founders and Work With Great PeopleBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-07-121h 17
CPG VibesEpisode 25 - Legacy Retailers and Customer LoyaltyBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-07-051h 07CPG VibesEpisode 24 - Selling Product at Live Events / Getting Real Feedback LiveWe discuss about how doing live events is a great way to generate revenue and also get feedback in real time to see if people like your product. Since they are paying real dollars for it, they will be honest!
Getting feedback for your product, especially in the early days, is crucial to reiterating and perfecting your product line before it goes national.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things...
2022-06-281h 25CPG VibesEpisode 23 - How Products Are Getting More and More FunctionalProducts now cannot only taste good, but they need to offer functional value to convince consumers to cross the aisle and pick up your product.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-06-201h 10CPG VibesEpisode 22 - Talking About Random Products That We LoveWade and Alex discuss recent products we have fallen in love with and eat every week, including functional products, plant-based, and more.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-06-131h 05CPG VibesEpisode 21 - Shrink-flation / Supply Chain ChallengesThe after-effects of the pandemic is real. Shrink-flation, enormous cost increases across the board for CPG brands.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-06-0757 minCPG VibesEpisode 20 - With Special Guest Mike Fata (CPG Investor and Advisor)We are joined by CPG legend Mike Fata, founder of Manitoba Harvest and now investing and advising on a daily basis. He has made investments in brands such as Mid-Day Squares, Sol Cuisine, Nuts for Cheese
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their sh...
2022-05-3056 minCPG VibesEpisode 19 - With Special Guest Parker Olsen of ForijBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-05-231h 11CPG VibesEpisode 18: Dealing with the Recession Including Retail Price IncreasesRetailers are seeing retail pricing increases at a record number with inflation and the pull back of the market looming.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-05-151h 12CPG VibesEpisode 17 - With Special Guest Jake Karls of Mid-Day SquaresBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-05-091h 01
CPG VibesEpisode 16 - With Special Guest Gavin Konkel of Earth FareBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-05-041h 10CPG VibesEpisode 15 - Today's CPG Trends / Naturally Network Event RecapWhat makes customers tick? What are they looking for in this market. Additional value ingredients that people want to have as part of their daily diet.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-04-251h 01CPG VibesEpisode 14 - Our Favorite Brands To Enjoy / Alex Bayer Sings For EveryoneWe talk about all the brands that we love and enjoy every week, from Prana, to CanDo Keto Krisp, to beverages, to supplements. We are fanboys of some great brands and products out there.
On this rare episode, Alex also sings "Strong Enough" cover, originally from Sheryl Crow.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives an...
2022-04-221h 06
CPG VibesEpisode 13 - With Special Guest Rachel Druckenmiller of UnmutedRachel is a keynote speaker and presents to thousands every year at special events. She is also the CEO of Unmuted, which is a coaching group session and public events to inspire leaders in organizations.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-04-101h 10CPG VibesEpisode 12 - Wade and Alex Broadcasting from the Road / Product and CompetitionWade is on the road and had to broadcast from an airport. Alex is broadcasting from his car on the road as well. We talk about products, competition, and other random CPG topics.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-04-0546 minCPG VibesEpisode 11 - Different Products and Educating Consumers On BenefitsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-03-271h 03CPG VibesEpisode 10 - Expo West 2022 RecapBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-03-2254 min
CPG VibesEpisode 09 - With Special Guest Erica Rankin of BroDoughBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-03-061h 09CPG VibesEpisode 08 - Review Calendar and How To Present with Category ManagersWade from the buyer's perspective and Alex fro the brand's perspective, they discuss how to pitch a retailer and optimizing your presentation.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-02-251h 00
CPG VibesEpisode 07 - With Special Guest Adam Brown of Sircle MediaBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-02-181h 00CPG VibesEpisode 06 - Natural versus Conventional When Launching Your ProductWhen launching your product, how long do you stay in natural? When do you actually transition over to conventional. We discuss timing and also packaging refreshes and when to do this.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-02-1251 minCPG VibesEpisode 05 - Random Discussion: Community We Love / Shouting Out CommentsWe focus this episode on the community talking about founders in CPG and also shouting out comments.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-02-041h 01
CPG VibesEpisode 04 - With Special Guest Jake Karls of Mid-Day SquaresBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-01-2857 minCPG VibesEpisode 03 - The Art of Shipping Samples To Buyers / Hiding at Expo WestWade shares how to and how NOT to ship samples to category managers. We also talk about how buyers and category managers are hiding at shows so they don't get overwhelmed by brands pitching them.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-01-2449 minCPG VibesEpisode 02 - Will Expo West Happen? / Shouting Out CommentsWe speculate whether Expo West will happen or not. Also, we are doubling down on comments and shouting out our community.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-01-1943 min
CPG VibesEpisode 01 - The Pilot Episode / Holiday Retail RecapWade and Alex kick-off the very first episode of Friday Vibes. Wade talks about retail during the holiday amidst COVID. Challenges in staffing, ensuring safety at store level, and more.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-01-1946 min