Shows
Bare Knuckles and Brass TacksStatus Check: AI Hype, Practical Use, & Up-skilling for a New EconomyGeorge K and George A went completely off-script this week and recorded their first one-on-one episode in years. Fair warning: it gets heated about some industry trends that have been grinding their gears.George K and George A get into: The AI hype cycle vs. actual utility as George K articulates step by step how he used an LLM to prepare for a talk - what it could and couldn't help with The danger for companies gutting entry-level positions while claiming "AI efficiency" The risks of a generation that can't handle disagreement or boredom The return...2025-07-1433 min
Tea Time With Tech Marketing LeadersGeorge Kamide: Give Better Pitches and Tell Great Stories. Is this your GTM era?"You can't just show up to sell anymore."George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning m...2025-02-2059 min
401 Access Denied401 Access Denied Podcast Ep. 126 | Power of Brand and Communications in Cybersecurity with George KamideCybersecurity isn’t just an IT issue—it’s a societal challenge. In this special episode of 401 Access Denied, Joseph Carson sits down with Bare Knuckles and Brass Tacks host, George Kamide, to discuss how branding, community building, and effective communication are reshaping the cybersecurity landscape. From the power of podcasts in education to the critical role of user experience, they explore what it takes to stand out and build meaningful connections in a digital world. Tune in for a conversation that goes beyond security to uncover the human side of the industry.Connect with George:http...2025-02-1930 min
Keyboard Samurai(George)2 - Buying & Selling CybersecurityBare Knuckles & Brass Tacks podcasters George Kamide & George Al-Koura joined me for a discussion about buying & selling security. We have all sides of the table for this one. We discuss the value of relationships, how to properly build them, how to engage CISOs, how to listen to your clients and a ton more...
Check them out at:
https://www.bareknucklespod.com/
George K - https://www.linkedin.com/in/george-kamide/
George A - https://www.linkedin.com/in/george-y-al-koura/2025-01-3039 min
Bare Knuckles and Brass TacksHow to Get a CISO's Team on Board and Cultivating Community with Cecil the CISO!This week we sit down with Cecil Pineda to talk about building real community in cybersecurity, vendor relationships that actually work, and how to avoid being that annoying sales person calling every Monday.George K and George A talk to Cecil about:🛠️ Why technical operations experience matters for CISOs☝️ The art of "bothering someone" (yes, there is an art to it!)💡 His advice for vendors trying to break through✅ How his team evaluates new tech Plus we get into what it really takes to build authentic relationships in this industr...2024-12-0942 min
Bare Knuckles and Brass TacksDo It Scared! The Journey from Pentesting Novice to Conference Speaker with Michelle EggersMainframe pentester Michelle Eggers joins us to share her incredible journey into cybersecurity, and specifically her niche in mainframe security.George K and George A talk to Michelle about:💪 Her hustle and flow switching careers into pentesting, including 40+ interviews and an intense training cohort🍀 How she carved out a rare specialty in mainframe security through networking and seizing opportunities😱"Do it scared" - her advice for speaking at conferences and pushing through imposter syndrome💳 Why mainframe security matters (hint: it touches billions of financial transactions daily)If you're tryin...2024-12-0237 min
Bare Knuckles and Brass TacksDuty, Burnout, and Redefining Security Team as Digital First Responders with JR CunninghamJR Cunningham, CISO at Nuspire, joins the show to talk about why cybersecurity isn't just another IT job - mentally, it's more like being a first responder.George K and George A talk to JR about:🤔 Why we should consider cyber teams like first responders (not just IT staff)😵💫 The unique mental health challenges of incident response💪 Building cultures where defenders can actually take care of themselves🧠 Why your IR plan needs to consider the human element💬 "The higher up you go in security, the more you get the sh*t kicked...2024-11-2539 min
Bare Knuckles and Brass TacksFrom 1.6 GPA to Global Cyber Leader, How to Tell the Story of Your Skills with Andrew OwlettAndrew Owlett joins the show to talk about what actually matters in cybersecurity career development (hint: it's not your GPA)!George K and George A talk to Andrew about: Why "failing" early in his career shaped his approach to leadership The problem with cyber's culture of shame and how to build confidence What cross-functional skills ACTUALLY look like (and how you probably already have them) Truth about work-life balance and corporate "family"Plus we dive into real advice for career transitions, building authentic relationships, and how to craft your story.No buzzwords, no...2024-11-1840 min
Bare Knuckles and Brass TacksVeterans Day Panel: Cyber Journeys, Skills Transition, and Lessons Learned🎙️ Veterans Day Podcast Panel!We brought together an incredible panel of veterans who made the leap into cybersecurity:George K and George A get into a raw and honest conversation about:🔄 The realities of transitioning out to civilian life😳 The culture shock of moving from military to corporate life👏 Why military experience IS relevant experience (even if you think it isn't)🤝 The power of networking and how to do it wellMany thanks to our panelists! Rick McElroy (USMC) Tom Marsland (US Navy) Larci Robertson (US Nav...2024-11-111h 00
Bare Knuckles and Brass TacksCyber Workforce Development & Cybercriminal Psychology with Andréanne Bergeron, PhDBONUS! In the last of our interviews recorded live at GoSec 2024 in Montreal, we talk to Andréanne Bergeron, PhD, Director of Research at GoSecure. George K and George A talk to Andréanne about her unconventional foray into cybersecurity and the lessons learned, as an academic, for workforce development and educating the next generation of defenders. She discusses her studies of cybercriminal psychology as a social scientist, and what the implication might be for defense strategies.This episode was produced with the support of GoSecure.2024-11-0723 min
Bare Knuckles and Brass TacksTruly Understanding Your Customer to Get Product-Market Fit with CEO & Co-Founder Ofer KleinOfer Klein CEO & Co-founder of Reco AI jumps into the ring to talk about making the leap from e-commerce to cybersecurity, and why having "outsider" experience can be a superpower.George K and George A talk to Ofer about:🧠 The psychology behind selling to enterprises and why it transcends industry verticals📈 Making the tough calls during rapid growth and learning to "get invited to the party"🎯 Why admitting mistakes and building trust matters more than technical prowess🌱 Building a lasting company culture vs. engineering for acquisitionDon't miss this ep...2024-11-0433 min
Bare Knuckles and Brass TacksEpisode 100! AMA with the George and Guest Host Amber DeVilbissEpisode 100! And this time, George K and George A are the ones in the hot seat!Guest host, and friend of the pod, Amber DeVilbiss takes the mic to put the Georges on the spot.They take on listener questions about: Tech and industry trends, AI, new risks The deep, dark, and personal Selling and marketing tactics And MORE!Thank you to all the listeners who submitted questions!2024-10-281h 03
Bare Knuckles and Brass TacksRedefining Sales as a "Giving Profession" to be Proud of with Lauren PalmerThis week we step outside cyber to learn how to make sales a profession that sellers can be proud of. Lauren Palmer, VP of North America at Interlink, joins the show!George K and George A talk to Lauren about: Why she believes sales is a "giving profession" What sales leaders can do to equip their teams for success without relying on high pressure tactics What objectives really matter when measuring sales success Her mission to transform the operation and perception of sales2024-10-2140 min
Bare Knuckles and Brass TacksLIVE from SecureWorld Denver: Radical Transparency - Closing KeynoteRecorded LIVE: The Bare Knuckles and Brass Tacks closing keynote at SecureWorld Denver!Titled, "Radical Transparency," George K and George A took on the holy trinity in cyber: people, process, and technology. For each part they break down where we need radical transparency to build trust, on both the buying and selling sides of the industry.They also ask something new of the audience...2024-10-1447 min
Bare Knuckles and Brass TacksGeorge K Gets Deepfaked in Real Time Video! Preparing and Training for New Threats with Aaron Pritz!Aaron Pritz of Reveal Risk joins us this week to deepfake George K in real-time video! Also, how to engage the workforce on new and emerging risks👀 To see the video deepfake, check out our LinkedIn Page!George K and George A talk to Aaron about:🤖 Using deepfake tech for good - security awareness training that will blow your mind🗓️ Why limiting security awareness to October is a mistake🧠 Un-commoditizing training and making it relevant year-round📱 Real-world advice on preventing deepfake attacks (it's easier than you think!)For all you...2024-10-0737 min
Cyber Things PodcastSquadCon Recap: George Kamide - Bare Knuckles and Brass TacksBare Knuckles and Brass Tacks with George Kamide and George Al-KouraMissed SquadCon? Check out our Day 2 speakers George Kamide and George Al-KouraSquadCon was a two-day conference powered by BlackGirlsHack. This conference was in Las Vegas during Hacker Summer Camp. SquadCon 2024 was held August 7-8th at the Industrial Event Space, with a kickoff event on August 6th. We had amazing keynotes, discussion panels, beginner-friendly hands-on workshops, and a fantastic lineup of research and fireside chats on some of the latest edge trends in cybersecurity. squadcon.me2024-10-0133 min
Bites & Bytes PodcastThe Anthropology of Cybersecurity with George Kamide | Exploring the Intersection of Tech, Culture, and Food SystemsIn this episode of the Bites and Bytes Podcast, host Kristin Demoranville welcomes George Kamide, co-host of the Bare Knuckles & Brass Tacks podcast, Head of Community at The CISO Society, and Co-Founder of Mind Over Cyber. George brings his expertise in both cybersecurity and anthropology to the conversation, discussing the cultural, human, and technological factors shaping the global food supply chain. Together, they examine how cybersecurity intersects with agriculture, the vulnerabilities within our food systems, and the importance of protecting this critical infrastructure.
If you're interested in the connections between cybersecurity, food security, and technology, this episode is...2024-09-1656 min
Bare Knuckles and Brass TacksBreaking Mental Health Stigmas with CISO Ben Howard: Suicide Prevention MonthSeptember is Suicide Prevention Month. CISO Ben Howard joins the show to share his story for the first time. *Warning: This episode contains discussion of suicide and suicidal ideation.*If you are feeling suicidal, call or text 988 to get help immediately.George K and George A talk to Ben about:🔍 The pressure CISOs face and how it impacts mental wellbeing🧠 Breaking the stigma around mental health🛠 Practical steps cybersecurity leaders can take to support their teams' mental health✍ Creating a culture of openness and vulnerabilityIf you are...2024-09-0942 min
Bare Knuckles and Brass TacksWhat the SOC Really Thinks of Your Product, and How to Win their Trust with Reanna Schultz!On the show this week: Reanna Schultz, SOC Team Lead and all-around badass, talks about life in the trenches of cybersecurity operations.George K and George A talk to Reanna about:🎯 What vendors get wrong about SOC life (hint: it's not all about alert fatigue)🔍 The importance of integrating new tools with existing processes🤝 Building authentic relationships in the cybersecurity community💪 Developing communication skills for high-pressure situationsPlus, she shares her journey of finding mentors and building her career without following the typical playbook.Whether you're a ven...2024-07-2947 min
Bare Knuckles and Brass TacksAccessibility in Cyber, Future Solutions, and Shifting Mindsets with Justin Merhoff & Florian Beijars!Justin Merhoff, Director of InfoSec, and Florian Beijers, a blind web developer, join the show to talk about accessibility in cybersecurity. This week the Americans with Disabilities Act turns 34!George K and George A talk to Justin and Florian about:🔍 The current state of accessibility in cybersecurity and the challenges faced by practitioners with disabilities🧠 How AI and assistive technologies may help accessibility in cybersecurity tools🛠️ Practical steps companies can take to make their security solutions more inclusive✍️ The importance of “accessibility by design” to avoid costly retrofitsDon't miss this e...2024-07-2249 min
Bare Knuckles and Brass TacksBreaking into Cyber, Standing Out, and Creating Spaces for People to Thrive with Mari Galloway!What does it really take to break into cyber? Mari Galloway jumps into the ring and brings her 15+ years of experience to bear.George K and George A talk to Mari about:🤔 The evolution of the cybersecurity industry and the challenges faced by women and minorities😒 The rise of influencer culture in cybersecurity and what we’re NOT telling newcomers 🤝 The mission and growth of the Women's Society of Cyberjutsu 🎯 Practical advice for newcomers and career pivoters in cybersecurityFurther Reading: Securing Our Future by The Black Women in...2024-07-1543 min
Bare Knuckles and Brass TacksDiverse Skill Sets, Cultures, and Why Cyber is Overlooking Latin America with Carolina Ruiz!CEO Carolina Ruiz jumps into the ring to talk about leading cyber consultancy, the value of diverse skill sets, and how she memorized ISO 27001 in a weekend! 😳George K and George A talk to Carolina about:🤔 The evolving threat landscape and its impact on cybersecurity strategies🎓 Addressing the skill shortage in cybersecurity and innovative ways to tackle it📜 The implications of new legislation and regulations in different markets🌎 The growth and potential of the cybersecurity industry in Latin America📚 Recommended reading: Culture Eats Strategy for Lunch: The Secret of Extr...2024-07-0841 min
Bare Knuckles and Brass TacksAI Red Teaming, Model Poisoning Attacks, and Where Defenders Should Focus with Adrian Wood!Hacker and researcher Adrian Wood (threlfall), an expert red teamer joins the show to talk about using supply chain attack techniques to poison AI models. This is the cutting edge, and most organizations are entirely unprepared.George K and George A talk to Adrian about:🛡️ The practical challenges and misconceptions around AI threats⛓️ How attacking ML models is similar to supply chain attacks but in a far more complex environment🧩 The importance of understanding your business and ML pipelines for better security🔍 Tips and strategies for how Blue Teams can start build...2024-07-0142 min
Bare Knuckles and Brass TacksBeyond the Hype! Talking Practical AI for Cybersecurity Leaders and Teams with Mani Keerthi!Break through? No, PUNCH through the AI hype in cybersecurity this week’s guest, Mani Keerthi, Field CISO.George K and George A talk to Mani about:🥴 Making sense of AI, GenAI, LLMs and why clarity is lacking right now🐍 Questions security teams should ask to separate snake oil from legit use cases🤖 How the AI tech stack differs from IT tech stacks and why that matters🚀 What the trinity of opportunity, experience, and interest means for career growthThis episode is full of insights for CISOs and SecOps tea...2024-06-2439 min
Bare Knuckles and Brass TacksWinning Cyber Practitioners' Trust, Standing Out in the Job Market, and Innovation with Chas Larios!This week, Chas Larios of Anvilogic joins the show to about her approach to winning practitioners' trust through respect for their time and attention.George K and George A talk to Chas about:🚀 Building brands on principles and the importance of giving back to the cyber community🧠 How her technical Infosec background informs her marketing😳 How she hires, and why resumes are the LAST thing she looks at🎙️ Changes in the market and favorite bands, as turns the table and interviews the Georges!This episode is full of insights fo...2024-06-1749 min
Bare Knuckles and Brass TacksEmbracing the Hacker Mindset, Global Cyber Talent, and Queer in Cyber with Peter Schawacker!Longtime cybersecurity leader Peter Schawacker joins us the show to talk about radical zeal, global talent, and creating safe spaces for queer communities.George K and George A talk to Peter about:👨🎤 How his punk rock roots and hacker mentality inform his approach to cyber and playing to win🌏 Cultivating and employing global talent🏳️🌈⚧️ Creating the Queer in Cyber community🔍His new cyber tabletop research project, and how you can help.🧨 In the Teardown: George K responds to copy/paste outreach from two different BDRs at the same company.Learn more...2024-06-1046 min
Bare Knuckles and Brass TacksCyber PRIDE: Supporting the Queer Community in Cybersecurity with Angela and Amber!Angela Brown and Amber DiPippa join the podcast to discuss their scholarship initiative supporting LGBTQ+ individuals pursuing cybersecurity.George K and George A talk to Ang and Amber about:📚 The scholarship's origins and its goals for supporting LGBTQ+ cybersecurity students🌈 The realities and financial hardships unfairly leveled at queer communities🤝 Practical advice for authentic allyship and community support 🏳️🌈👊⚡️PRIDE Shirts are now on sale in the BKBT Merch Store. All profits from all sales of pride shirts for the entire month of June will be donated to Out in Tech and Ang and Amber's sc...2024-06-0336 min
Bare Knuckles and Brass TacksZero Trust Strategy vs. Silliness, Leadership, and Deepfakes with Dr. Chase Cunningham!Dr. Chase Cunningham, aka Dr. Zero Trust, joins the show to talk Zero Trust credibility, the state of leadership in cyber, and more!George K and George A talk to Chase about:⚓️ His unlikely journey from Navy engineer to cybersecurity expert🛡️ The evolution and future of the zero trust model in combating modern threats📚 Insights from his latest book on leadership🏎️ And perhaps a new land speed record for the number of f-bombs in a BKBT episode…🧨 In the Teardown: George A tells you just how much money a bad demo exper...2024-05-2752 min
Bare Knuckles and Brass TacksLessons from Operator to Founder, AI Hype Nonsense, and Staying Curious with Ryan Heartfield!Ryan Heartfield — AI PhD and now founder and CEO of Exalens — jumps into the ring to talk about moving from academia to cybersecurity startupland, and his mission to transform OT security.George K and George A talk to Ryan about:💡How his vendor pains as an operator now inform his own GTM strategy🤖 The hype and reality of AI in cybersecurity, and why understanding solution and model limitations is crucial💼 The challenges and rewards of transitioning from technical roles to founding a startup🔍 The importance of continuous learning and adapting to stay...2024-05-2046 min
Bare Knuckles and Brass TacksEarning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.George K and George A talk to Sarah about:🌐 The critical balance between being thought-provoking and respectful in content creation👥 Building an audience and the importance of credibility and authenticity🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows🛍️The BKBT Merch Store is NOW OPEN!Get 25% off! Use code: RSAC25SWAGExpire...2024-05-1338 min
Bare Knuckles and Brass TacksGraceful Persistence, and the Power of Emotional Intelligence with Denis Villeneuve!Denis Villeneuve jumps into the ring to share what he's learned working with clients across a storied MSSP career!George K and George A talk to Denis about:🚀 His journey through tech giants and what drives cybersecurity at a large scale.🎨 The art of client interaction and managing big transformations in cyber security.🤝 Building trust and transparency with clients, especially post-incident.👥 Career advice for rising stars in tech: leveraging personality insights to enhance team dynamics and client relations.Works mentioned: Taking Flight!2024-04-2928 min
Bare Knuckles and Brass TacksPractitioner and Event Organizer Paradox, Big 4 Consulting, and Client Empathy with Charles Payne!🔊 New episode! Charles Payne occupies the unique position of being both a CISO and a conference organizer. What’s it like in the middle of this weird Venn diagram?George K and George A talk to Charles about:🎯 The satisfaction and challenges of working with Big 4 consultancies vs. independent contracting🤝 Building long-term relationships in the B2B sector and the unique approach of the Horizon Summit🌍 Insights into the value of executive networking and maintaining connections across career transitions🛠️ Advice for small businesses and vendors on achieving growth and meaningful engageme...2024-04-2227 min
Bare Knuckles and Brass TacksFrom Operator to Sales, Staying Creative, and Tech's Role in Social Mobility with Amber DeVilbiss!💥 Amber DeVilbiss jumps behind the mic to drop bombs on her cyber journey and her commitment to making technology accessible through her non-profit, Teach Kids Tech.George K and George A talk to Amber about:🔍 How her operator background has informed her sales career.🤝 Addressing and overcoming industry stereotypes around being a woman on the technical side.🌐 The founding of Teach Kids Tech, and her mission to providing tech education to underserved communities, and why starting young matters.🙌 The role the tech industry plays in social mobility....And everyone ge...2024-04-0855 min
Bare Knuckles and Brass TacksBe Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what’s changing in cyber!George K and George A talk to Jessica about:💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.🎯 Why the CISO is probably not your target, and how to engage buyers effectively.💡Her advice to aspiring sellers and CRO peers.🤖 Why she requires so much research on prospects and why you can’...2024-04-0147 min
Bare Knuckles and Brass TacksThe Equation for Personal Growth and Cultivating Authenticity in Outreach with Kayla Cytron-Thaler!The triumphant return of Kayla Cytron-Thaler! Kayla returns with fresh insights from changes in her career path.In this episode, George K and George talk to her about:🔄 Embracing change in career paths, highlighting the value of detachment and sometimes taking steps “backward” to leap forward.🎯 Why she doesn’t want to use AI and why her authentic and personalized outreach strategies work so well.🛠️ Practical tips for effective sales and business development, emphasizing the human touch over automation.⚛️ Her equation for finding the best fit for your skills to advance your caree...2024-03-2536 min
Bare Knuckles and Brass TacksTaking a Flamethrower to FUD and Buzzword Mumbo Jumbo to Build Buyer Trust with Clark Barron!🔥 New episode alert! Diving deep into the world of marketing with Clark Barron, the man, the myth, the flamethrower.George K and George A talk to Clark about:🥷Ronin: Why he created his own Marketing-as-a-Service platform and the gaps it aims to bridge in the tech marketing landscape.🔍 The moment he realized how disconnected his marketing practice was from cybersecurity buyers🏭 The marketing profession's identity crisis as a “factory job”🧨 His advice for marketers looking to make a genuine impact and swim against the currentFollow Clark on LinkedIn👊...2024-03-1850 min
Bare Knuckles and Brass TacksUsing Lessons in Sales and Marketing Pain from CISO to vCISO Life with Royce Markose!🚀 Launching a ballistic payload of insight at your brainbox! Royce Markose jumps into the ring with over 20 years experience, from auditing mainframes, to Fortune500 enterprise infosec, and now to vCISO.George K and George A talk to Royce about:🤔 What’s changed for SecOps leaders and how they should approach career growth🎱 How to break into cyber, and how it’s different today than when he started🤝 Why networking with vendors is vital for practitioners🎯 For marketing and sales: What he really wants when he goes to a conference as a CISOFol...2024-03-1146 min
The Marketing Careers PodcastGenerative AI Disruption - Eps. 2: Tech/AI Leader, George KamideKey takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide:Generative AI's Transformative Potential: George emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities for marketers to innovate in content creation, customer engagement, and personalization.The Importance of Adaptation and Education: George's journey from a diverse background into marketing underscores the critical need for continuous learning and adaptation, especially in the rapidly evolving fields of AI and technology. For marketing leaders and teams, s...2024-03-051h 02
Bare Knuckles and Brass TacksHow Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!This episode is filled with so much gold, we should charge you Big 4 consulting fees just to listen to it! Industry leader Merritt Baer talks about the role of the Field CISO, and how she advises young companies. But in between those topics is so much fire.George K and George A talk to Merritt about:🤝The value and empathy a Field CISO can bring to customers💼 How to build the business case for security projects (and what sales folks can learn from that)🏗️ How building a security culture might be more about...2024-03-0448 min
Bare Knuckles and Brass TacksSmashing Obstacles, Embracing Authenticity, and Building Your Squad with BlackGirlsHack!If they try to shut you out of a conference, start your own! That’s what BlackGirlsHack did with SquadCon, creating arguably one of the most inclusive cybersecurity events in the industry. And one with the dopest after-party. Part of the leadership team jumped into the ring:George K and George A talk to BGH about:✊BlackGirlsHack’s mission and work🔥The origins story of SquadCon💅🏾Showing up as your authentic self💡And their top advice for newcomers and career pivotsGet to SquadCon with our exclusive discount code! Pur...2024-02-2646 min
Bare Knuckles and Brass TacksThe Power of Your Authentic Self, Layering Skills, and Seizing Opportunity with Tashya Denose!How do you help others speak up on your behalf? This week, the fabulous Tashya Denose joins the show to talk about how she found success in cybersecurity and in rooms where she stands out as a Black woman precisely by embracing her authentic self. After time with the Pentagon and the Secret Service, Tashya has gone to manage security programs at the biggest tech companies, including Google and Meta.George K and George A talk to Tashya about:🫵 How embracing and being true to her authentic self became Tashya’s superpower🫣 Facing down imp...2024-02-1947 min
Bare Knuckles and Brass TacksAdvocating for Your Career, Vital Skills, and Chasing Down What You Want with Kenneth Ellington!How do you help others speak up on your behalf? This week, Kenneth Ellington jumps into the ring to talk about how he went from IT to cybersecurity at warp speed, and how he started Ellington Cyber Academy to help others do the same. But Kenneth doesn’t just teach technical skills. He’s talking to students about all the other ways to elevate their careers.George K and George A talk to Kenneth about:🚀How talking to others about your ambitions is the first step to supercharging your career🤚Advocating for yourself and what y...2024-02-1229 min
Bare Knuckles and Brass TacksFinding Your Voice, Going Beast Mode for Your Career, and Lifting as You Rise with Shinesa Cambric!What would you do if someone said you couldn’t succeed because no one knew who you were? Shinesa Cambric decided to go full Beast Mode, writing a book, speaking widely, and lifting others.George K and George A talk to Shinesa about:😳The hypocrisy of tearing others down in cybersecurity🙌 How she chose to build on a foundation of values rather than chasing a “personal brand”💥Audience questions! Including, why it’s never too late to define yourself on your own terms.👊⚡️ Become a Bare Knuckles an Brass Tacks...2024-02-0540 min
Bare Knuckles and Brass TacksThe Good, the Bad, and the Ugly of Selling Managed Services in Cybersecurity with Mike PedrickHow do MSSPs provide real value instead of slinging snake oil? How can they actually build a better client? Mike Pedrick, veteran consultant and vCISO joins the show!George K and George A get into:🥊 the vCISO battle: legit help or fluffy title?🌳 which outreach tactics make Mike want to end someone's family tree!📝 why a mindset around signed contract at any cost will always erode trust 3️⃣ Mike's top 3 recommendations for any MSSP👊⚡️ Become a Bare Knuckles an Brass Tacks member for a little as $3/month for swag and extra goodie...2024-01-2936 min
Bare Knuckles and Brass TacksCyber for Builders, a guide for innovating, building trust, and standing out with Ross Haleliuk!Ross Haleliuk jumps into the ring to talk about his new book, Cyber for Builders,” and the lessons he’s learned from building products and talking with practitioners over the years. George K and George A talk to Ross about:🛠️ How new founders should approach building security products🔍 Why security buyers will now demand more transparency, and what that trend means for product and GTM teams🤝 Why the trust that comes with transparency is critical to growth💸 When and how to raise money in the financial climate👊⚡️ You can now support the show for...2024-01-2257 min
Bare Knuckles and Brass TacksCan't stop, won't stop! Career transitions, goal setting, and new projects with Maril Vernon!Maril Vernon is a force of nature. Last year alone she won hacker of the year, keynoted a DefCon village, and also won the SANS DMA for podcast of the year, and there's no sign of her slowing down. George K and George A talk to Maril about:⚡️ Making the career transition from operator to business leader.⚙️ The ONE thing she looks for in new tooling.🔮 And what the very near future holds for her side projects...👊⚡️ You can now support the show for less than a cup of coffee, or join...2024-01-1544 min
Bare Knuckles and Brass TacksBuilding a new cybersecurity sales paradigm with Carlos Guerrero & Maria Graham!What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell. George K and George A get into:🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams?⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach.🎨 The art of closing a deal!🥅 How sellers and buyers are actually playing on the same te...2024-01-0852 min
AI-Curious with Jeff Wilser7 Key AI Trends from 2023, w/ Tech Strategist George KamideSo what did we learn about AI in 2023? What are the most important trends?To make sense of this wild new space, I’m joined by tech strategist and AI consultant George Kamide, who’s also the co-host of the cybersecurity podcast, “Bare Knuckles and Brass Tacks.”George and I cover:The public’s “first contact” with generative AI, and why that seems to be plateauing (03:00); the merits of “tuning” a model, and what it will take to get that mainstream (07:00); the biggest AI trends in business from 2023 (17:30); whether AI will “take all the jobs” (20:30); w...2023-12-2155 min
Bare Knuckles and Brass TacksBest Of! Insights from Jason Carrico, Mike Privette, Chris Lieu, and Dani Woolf!2023 is winding down. George K and George A are busy behind the scenes for next year. Today is a reflective episode, featuring a collection of critical insights from a few guests over the past few months: Jason Carrico on sales process Mike Privette on the cybersecurity market in the larger macroeconomic picture Chris Lieu on his approach to outreach Dani Woolf on operationalizing customer researchSubscribe today, wherever you get your podcasts!2023-12-1840 min
Bare Knuckles and Brass TacksConfronting the Reality of Sexual Harassment in Cybersecurity with an Anonymous Woman in CyberToday we have a special episode. George K and George A interview an anonymous cybersecurity professional about her experiences with sexual harassment. To protect her identity, we’ve changed her voice, and the image accompanying this episode uses a portrait rendered in Midjourney.Warning: This episode contains descriptions of repeated verbal and physical harassment that listeners may find distressing.2023-12-1152 min
Bare Knuckles and Brass TacksBurrito Marketing, Standing Out, and Learning from Gen Z with CMO Pete Johnson!How do you stand out in a crowded cybersecurity market? Pete Johnson, CMO at Cranium.ai, jumps into the ring to talk about creativity and building relationships with practitioners. George K and George A talk to Pete about:💡What today’s leaders can learn from Gen Z🌯 Burrito marketing! And the lessons from spontaneity…📢 The value of “narrow-casting” vs broadcasting when it comes to cyber messaging🤝 How and why leaders to need lifting others as they go✅ Subscribe to Bare Knuckles and Brass Tacks, wherever you get your podcasts!⭐️⭐️⭐️⭐️⭐️ Rate t...2023-12-0436 min
Bare Knuckles and Brass TacksDani Woolf on Understanding Your Customers, and How to Make that Data Drive Results!🥳 Episode 51! Dani Woolf jumps into the ring to talk about getting to know your customers! Market research is one thing, but how can you use customer research data to drive results?George K and George A jump in head first. In this episode:📊 The cost of novelty vs consistency💡 The differences in What, Now What, and So What in decision making🧭 Forces at work in a changing cyber landscape: market maturity, outreach fatigue, and Google cracking down on bulk email sends💪 How to operationalize customer research for the rest of your marketi...2023-11-2743 min
Bare Knuckles and Brass TacksWorld Children's Day! Interviewing the Next Generation on Tech, Security, and More!🙌 Today is World Children’s Day! We’re thrilled to bring you a series of interviews with the children of cybersecurity friends and colleagues, ages 9, 11, 14, 17, and 23. From curious to career-bound, George K and George A cover a lot of ground. In this episode:🎩 Staying safe from “Black Hat” hackers!🤖 Will the future be made of helpful or harmful robots?🔐 Protecting your personal data and staying safe on social.🎓 What excites a current student about a career in cyber!The kids are alright. Let’s meet the moment and work on making technology safe...2023-11-2030 min
Bare Knuckles and Brass TacksChris Lieu on Embracing Curiosity, Making Connections, and Valuing Prospects Time!Globetrotting SDR Chris Lieu jumps into the ring! He’s got a storied background and he’s new to cyber, so George K and George A wanted to find out:🤔The role curiosity has played in his career so far🤙How he establishes connections with prospects😳Why he’s turned DOWN meetings⏳ And how to value CISOs’ timeWe also bring back the Sales Gauntlet! 🐉🔥✅ Subscribe wherever you get your podcasts!2023-11-0631 min
Bare Knuckles and Brass TacksTerra Cooke on the Best Sales Experience She's Ever Had!What's the ideal cyber sales experience? Terra Cooke jumps into the ring to share the story of the best sales interaction she's ever had! George K and George A examine this further...In this episode: 🚨Why you should never go around someone's back to their boss, be it the CISO or whomever💯 How to keep it real throughout the process🤝 Why humility and humanity will get you far🎯 How to listen for when your prospect identifies the target buyerSubscribe wherever you get your podcasts!2023-10-3035 min
Bare Knuckles and Brass TacksMike Privette on How the End of Free Money Changes Sales Strategy in CybersecurityCISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry.George K and George A talk to Mike about:💡 Where companies now need to focus their energy in a new VC reality.📉 How the end of free money affects sales culture and outreach methods🤔 How security leaders are thinking about purchases, with tightened budgets🪗 Why the cyber ecosystem is more like an accordion than anything else!🎧 Check out Mike’s excellent newsletter, “$ecurity, Funded”2023-10-2345 min
Bare Knuckles and Brass TacksJason Carrico on How to Scale Cyber Sales, and Working with the Buyer as a Team!Long time listener and fellow podcast host, Jason Carrico, jumps into the ring to talk about the challenge of scaling sales teams! George K and George A really get into the nitty gritty on this one!In this episode:👁️ Where sellers should focus their attention (hint: it’s not the top of the funnel)📈Common pitfalls to avoid when scaling a startup sales team🤝 How all that “salesy stuff” is really a team effort with the buyer🧠 The difference a change in mindset can make vs studying different sales methodologies...2023-10-1641 min
Bare Knuckles and Brass TacksMariana Padilla on Being an Outsider in Cyber, Ride or Die for Community, and DEI in TechWhat does cybersecurity messaging look like to an outsider? Mariana Padilla, CEO of KIKrr, steps into the ring! George K and George A dialed in from opposite sides of the globe for this one!In this episode:🙌 Democratizing the software buying process🤝 The power of community and storytelling👀 Mariana's outsider perspective on cybersecurity's jargon addiction💰 Where DEI needs to start in tech (hint: not just jobs)📲 We want to hear from you! If you have an experience -good or bad- that you want to share, record a memo and send i...2023-10-0933 min
Bare Knuckles and Brass TacksBEST OF: Booth Strategy, Finding the Right Talent, Humility, Allyship, and More!With a sick guest, and some time zone tango as George K and George A are both traveling, we bring you a Best Of edition, featuring key moments from recent conversations with Evgeniy Kharam, Eliza May Austin, Medus4 aka Katelyn Bowden, and Jeff Wheatman.In this episode: Tactical booth strategies to build credibility at events Reputation recovery from bad outreach A hacker’s advice on getting started and what male allies can do to stamp out toxic masculinity in cyber And how to lead sales with giving and relationship buildingAlso this week, we’re feat...2023-10-0237 min
Bare Knuckles and Brass TacksJoel Benge on Cyber Messaging Failures and On-Air Review of Audience Outreach Emails!Joel Benge, Principal at Message Specs, and self-described "message therapist," steps into the ring!George K and George A talk to Joel about common sales and marketing messaging mistakes, and Joel runs the first “Messaging Maze,” with on-air reviews of audience-submitted outreach emails!In this episode we get into:💬 The power of empathy and understanding in building trust and open communication.🔄 Taking a first principles approach to messaging involving all organizational facets.🤝Joel takes audience questions in the Brass Tacks part of the show.✅ Subscribe wherever you get your podcas...2023-09-2557 min
Bare Knuckles and Brass TacksJeff Wheatman on Who You're Really Selling to, Ambulance Chasing, and Inner PeaceJeff Wheatman, security evangelist at Black Kite, jumps into the ring with a storied background, from consultant, Gartner analyst, CISO advisor, and now as evangelist. George K and George A talk to Jeff about:🚑 Ambulance chasing and why exactly it doesn’t work👉 Who you’re REALLY selling to (hint: it’s not the CISO)🧘♂️ Jeff’s advice for staying sane amidst the stress and noise in cybersecurity🦸 Why CISOs are not the hero in their own story (and who really is)✅ Subscribe wherever you get your podcasts!--------🙌 This Octo...2023-09-1851 min
Bare Knuckles and Brass TacksSPECIAL: The Cyber Community Month Challenge 🎃🤝 George K and George A join forces with Allan Alford from the Cyber Ranch Podcast, and Aaron Pritz and Cody Rivers of Simply Solving Cyber!🤨 Together, this trifecta weighs in on the October bonanza that is Cybersecurity Awareness Month. While the month started in 2004 to raise cybersecurity awareness among the general public, it’s now become an excuse for vendors to inundate inboxes with inane messaging.🙌 Introducing: The Cyber Community Month challenge!Vendors: we’re challenging you to come up with campaigns that give back to the customer community rather than sending awareness spam.C...2023-09-1137 min
Bare Knuckles and Brass TacksCrowdsourced Cybercrime, Deepfake Tech for Sale, and Big Things Coming Soon!George K and George A reflect on recent cyber news, trends, and podcast updates!In this episode:🤝 Cybercrime Crowdsourcing: Sophos is out with a new report on Russian hacker forums are gamifying cyberattacks. Borrowing from legitimate security events like Pwn2Own, they're offering cash prizes for innovative attack methods, but with darker aims.🪞 Deepfake Tech Surge: With deepfake technology becoming more accessible, what are the implications for cybersecurity and public trust? Read more in Bloomberg. 💸 How Much Impact Did the Zero Interest Rate Period Have on Tools Acquisition? George A gives the CISO p...2023-09-0533 min
Bare Knuckles and Brass TacksMedus4 aka Katelyn Bowden on What She's Building Next!🐍 🔥 🧨 Medus4 aka Katelyn Bowden leaps in the ring, flamethrower at the ready. A member of Cult of the Dead Cow, Katelyn is a hacker and self-described “sinfluencer.”George K and George A wanted to catch up with Katelyn after her talk at DEFCON31 on what she’s building on top of the new Veilid application framework.…And in light of our previous episode, wanted to touch on her own experiences with toxic masculinity.In this episode we get into:💥Katelyn’s origin story and the formation of the BADASS army💡 The importance of...2023-08-2833 min
Bare Knuckles and Brass TacksReflection on Listener Feedback and the Dawn of Season 2!🤯 Response to our Hacker Summer Camp recap was immense! Shorter episode this week as George K and George A reflect on listener feedback, and touch on some plans for season ✌️, including…👊⚡️ Listener support to produce MORE SWAG and hosted events!🧳 🎙️ Bringing the Bare Knuckle energy to your next conference or gathering! Have pod, will travel.🔥🔥 The heat can’t stop, won’t stop!✅ Subscribe wherever you get your podcasts!2023-08-2115 min
Bare Knuckles and Brass TacksThe Good, the Bad, and the WTF from Hacker Summer Camp 2023!What happens in Vegas...should not stay there! George K and George A share highlights and low points from Infosec’s big shindig in Sin City.The Good:🤝 The magic of meeting folks IRL💡 Exchange of ideas💪 Vendors showing up with the C-suite and experienced technical staff✊ SquadCon as a show and a vibeThe Bad:🗣️ Public speaking skills need a boost🏎️ Why are there so many F1 cars??🙄 If you need gimmicks, how good can your solution be?The WTF:🛑 Endemic levels of sexual harassment NEED TO STOP💀 Vendors rel...2023-08-1641 min
Bare Knuckles and Brass TacksBest Of: JD Sherry Pulls Back the VC Curtain! GTM, Scaling Sales Teams, and More!The team is taking a break to celebrate the end of season 1. Here’s a replay of our conversation with JD Sherry. It offers valuable insights from the VC side, with advice on how and when to scale sales teams, and a cautionary tale about what happens when cyber startups try to do that too early.George K and George A talk to JD Sherry about his journey from CIO to VC, and everything he's learned along the way, like:📈 Common pitfalls in GTM strategies💰 How to scale a sales team successfully💸 and...2023-08-0144 min
Bare Knuckles and Brass TacksEvgeniy Kharam on Finding Common Ground, Lessons from Paintball, and Accountability💡 Evgeniy Kharam, cybersecurity architect, advisor, and evangelist, steps into the ring to talk about conferences, event follow up, and more!George K and George talk to Evgeniy about his unique journey from the Israeli Navy to working with a superstar MSSP. The conversation touches on:🤝 How to build common ground between buyers and sellers at cybersecurity events and conferences.🗣️ Effective communication lessons from very particular paintball training course.💪 Strategies for effective both engagement, including how to qualify out, how to pivot, and what kinds of positions should be on hand.✋ Taking own...2023-07-2448 min
Bare Knuckles and Brass TacksEliza-May Austin on Kicking the Cyber Sales Hornets Next, and Not Being a Knob🙌 Eliza-May Austin, founder and CEO of th4ts3curity.company steps into the ring! Her viral LinkedIn post seeking someone to help with sales without being pushy or a knob set off something of a firestorm in cybersecurity sales. 😳 George K and George A talk to Eliza about:🚀 How she went from frustrated tech insider to CEO🧞♂️ 🦄 ✨ The “magic genie” role she’s looking for, a consultative advocate who’s curious and works with a longer time horizon🤝 The culture she’s built that seems 4 years of organic growth and little employee turnover💪 The inner c...2023-07-1749 min
Bare Knuckles and Brass TacksSPECIAL REPLAY: Cyber Marketing and Sales without the Buzzwords and BSToday, we have a special Replay episode, courtesy of our friends at Hacker Valley Media.This is an interview that George K did along with Dani Woolf, founder and CEO of Audience 1st. They released a report in June analyzing vendor marketing messaging at RSA, and compared those finds with survey data from security buyers. Our mission was to examine any divergence and suggest ways to close the gap. We talked to host Chris Cochran about the findings.------In a world overflowing with buzzwords and sales tactics, Dani Woolf and George Kamide have...2023-07-1457 min
Bare Knuckles and Brass TacksThreads, Threats, Pouty Billionaires, and Meet Up at Black Hat!Short episode this week! George K and George A weigh in on threads, cyber news, but most importantly, how to meet up at Black Hat 2023! 👀 🧵 So Threads is a thing, but are we just all playing in the billionaires’ sandbox? 🛡️ Supply chain and OT attacks are bananas right now 🎲 Meet the Bare Knuckles & Brass Tacks squad at Black Hat! We’ll be alongside Audience 1st, The Cyber Queens, Hacker Valley Media, and Alissa Knight!Register here: https://cyberpodworld.com/👊 ⚡️2023-07-1017 min
Bare Knuckles and Brass TacksNafis Muhammad on Building Trust & Using GenAI the Right Way🤖 👍 Longtime listener and seasoned BDR, Nafis Muhammad, steps into the ring! What a story this guy has! George K and George A talk to Nafis about what he learned about building relationships and trust from selling door to door.Also in this episode:😳 How Nafis persevered after trying to cold connect with George A💡 How he incorporated ChatGPT and Bard into his workflows without sacrificing relationship building🤝 His approaches to personalization🩺 Why domain health means so much to his outreach efforts🐉 🛡 And Nafis runs an especially spicy Sales Gauntlet!✅...2023-07-0330 min
Bare Knuckles and Brass Tacks👊 ⚡ GIVEAWAY TIME!👊 ⚡ GIVEAWAY TIME! We're giving away 3️⃣ Bare Knuckles & Brass Tacks custom snapback and sticker sets this week!George K and George A are busy planning the next few episodes. No new drop this week, but we wanna hear from you! Here's how you can win:🔗 Share the link to a favorite episode on #LinkedIn this week.✅ Be sure to tag the show so we know!💬 And tell us why you liked the show and what you learned!⏳ *Deadline: Friday, June 30th*Ready, set, go! 🚀 2023-06-2601 min
Bare Knuckles and Brass Tacks🏆 🤪 Awards Nonsense, How to Botch a Demo, and Keeping Up with Enterprise AI!This week, George K and George A delve into the sales shenanigans they endured recently, and report from the frontlines of enterprise AI tech. In this episode:🏆 Dubious honors that don’t help anything🫠 How to royally botch a demo📢 What old school event outreach can teach about personalization🤖 And George A reports back from the AWS Summit on new enterprise AI capabilities✅ Listen and subscribe wherever you get your podcasts!🧢 Stay tuned for SWAG giveaways this week!2023-06-2028 minBare Knuckles and Brass TacksJD Sherry Pulls Back the VC Curtain! GTM, Scaling Sales Teams, and More!😳 🥊 🥊 Somehow we convinced a VC client partner to step into the ring! George K and George A talk to JD Sherry about his journey from CIO to VC, and everything he's learned along the way, like:📈 Common pitfalls in GTM strategies💰 How to scale a sales team successfully💸 and how NOT to scale one🤝 Why a consultative approach leads to longer term success⚙️ and all the elements that need to lock into place across sales, product, engineering, and success to drive growthDon’t miss this one!Like, subscribe, and sh...2023-06-1243 min
Bare Knuckles and Brass TacksSPECIAL: Women in Cyber Panel Interview!In this Special Episode, George K and George A catch up with three women who attended the Canadian Women in Cybersecurity conference hosted by SiberX. All three bring different levels of experience to the conversation.In this episode: 💡 What they took away from the conference 🤝 The role of mentorship and how to seek them out 🚪 Breaking into the industry and HR barriers ⚡️ Tips for networking and how to get the most out of your next conference experience✅ Listen and subscribe, wherever you get your podcasts!2023-06-0547 min
Bare Knuckles and Brass TacksBen Kelly on Getting More Meetings with Less and Just Being Yer Damn Self!We're back! After a little break, George K and George A are back in the ring. This time, they're talking to Ben Kelly, the BDR referred to us by past guest, Mike Rogers!📅 Learn how Ben is getting more meetings by sending FEWER emails!🤝 Why Ben operates by the golden rule📑 Why research and carefully crafted emails beat generic automation🗣️ What he says when gets pushback🐉 🛡️ And the return of the SALES GAUNTLET!Listen wherever you get your podcasts!2023-05-3026 min
Bare Knuckles and Brass TacksThe Georges Take on Toronto! Team Development, GPT Trends, Sales TomfooleryNow dropping on Mondays! In this episode, George K and George A take on: Toronto! That's right, both Georges are heading to the Canadian Women in Cybersecurity conference, hosted by SiberX. This podcast was cooked up after a ten-minute conversation at Black Hat 2022. Imagine what the crew can cook up in 24 hours! 💸 Sales tomfoolery continues, including ghosting warm leads...?! Isn’t revenue the goal…? 🛑 How to lose business!…by breaking trust and going around the project owner. 🙌 Developing personnel through autonomy, goal-setting, and more!✅ Subscribe wherever you get your podcasts!🔔 Follow the LinkedIn page for up...2023-05-1529 min
Bare Knuckles and Brass TacksLondon Miller on Seeking Connection, Discipline, and DEI EffortsHow do you make an authentic connection with security buyers? London Miller jumps into the ring to talk about his journey from D1 athlete to cybersecurity sales Jedi.George K and George A talk to London about: 🏈 Translating "non-technical" skills sets to cyber 🤔 The mix of humility and curiosity needed to succeed in sales 🤝 How seeking connection builds trust with buyers ✊ And how DEI efforts need authenticity to have any chance at success✅ Subscribe to Bare Knuckles and Brass Tacks wherever you get your podcasts!🛎 Follow the LinkedIn page for updates, events, giveaways, and more!2023-05-1041 min
Bare Knuckles and Brass TacksRSA After Action Report, Heinous Outreach, and New LLM Security StackWhile away at RSA, George K and George A heard about or received some heinous (and hilarious) outreach attempts including:🥣 Alphabet soup terror🗓️Calendar missiles fired at personal email addresses🫠And using public fines to get a meetingThen they dig into new technologies announced at RSA and talk potential impacts to security team practices.Enjoy!✅ Subscribe wherever you get your podcasts!🛎 Follow our LinkedIn page for more snark, tips, analysis, and giveaways!👊 ⚡️2023-05-0442 min
Room For GrowthBuilding Loyalty Through Trust feat. SafeGuard Cyber’s George KamideSome tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI. After all, isn’t fear of the unknown what makes us uniquely human?SafeGuard Cyber Senior Director George Kamide is similarly interested in what differentiates distinctly human experiences from artificial ones. George believes safety and trust are critical elements in human-centric growth...2023-05-0350 min
Bare Knuckles and Brass TacksVictoria Germanova on Trial by Fire Cyber Sales, Metrics, and Repairing TrustWhat if there was a better way to align what cybersecurity leaders are looking for and what vendors are selling? Victoria Germanova, founder and CEO of Callity believes technology can help do just that. In this episode, George K and George A talk to Victoria about: 🔥 Her experience with the cold-call trial by fire 🛡 Her mission to repair trust in B2B sales 🤝 How technology might liberate sellers to focus on what really matters: relationship capital 💰 And what she would tell a room full of CROs ✅ Subscribe wherever you get your podcasts!🛎 Follow our LinkedIn page fo...2023-04-1944 min
Bare Knuckles and Brass TacksKayla Cytron-Thaler on Creativity and Avoiding "Commission Breath"What makes a successful SDR? And how do they stand out against all the noise?SDR Manager Kayla Cytron-Thaler enters the ring, after having successfully gotten through to George A on LinkedIn! No really, he tried to ignore her, but she's that good. 👀 George K and George A jump in, and there are real gems in this episode: 3️⃣ Kayla's 3 Cs for SDR success: Creativity, Curiosity, and Coachability 📈 Understanding CISOs' "zone of resistance" 🥳 How to stand out, while keeping the focus on the customer 🌬 How to avoid the stank of "commission breath" turning off a prospect🎧 Subs...2023-04-1240 min
Bare Knuckles and Brass TacksCISO Mike Rogers on How to Behave Yourself in the Sales Dating Game👀 If sales were a dating game, how would the other side look at your behavior? Cordial, friendly, or creepy incel? CISO Mike Rogers jumps into the ring - and he's a legit trained fighter! - to talk about what works and what's grounds for dismissal. George K and George get real loud on this one! 😬 🔥 tips in this episode: Is the CISO really your buyer? Is that where outreach should start? How vendors can better equip CISOs with managing stakeholder engagement? Confronting sexism and bias in the sales cycle! Honesty with sales reps!🎧 Subscribe where...2023-03-2940 min
Bare Knuckles and Brass TacksChaos abbreviated: GPT4, SVB, WTF?!So...some things happened last week. George K and George A weigh in on the whirlwind with their usual delicacy and diplomacy.Mentioned in the show: Dark Reading article on measuring employee input of sensitive data into ChatGPT George K experimented with a new app using OpenAI's API (say that three times fast), ChatPDF, which allows users to use regular text commands to query the contents of PDFs. A Loom video demonstrating how one user employed ChatPDF to search an MSA. Industry shifts from adtech to climate tech, is this where the next...2023-03-2225 min
Bare Knuckles and Brass TacksMaria Graham on Building Trust with Cybersecurity BuyersLong time listener Maria Graham steps into the ring! George K and George A talk to Maria about how her prospecting is built on research and looking for human commonalities, and why she thinks email doesn’t work anymore. 🤯 🔥 🐉 ⚔️ We also unveil a new segment: THE SALES GAUNTLET!Also in this episode: Brass Tacks on outreach strategies George A ambushes George K! George K and Maria convince George A to get into cyber sales?!This episode is filled with all the usual snark, plus very healthy doses of laughs and colorful language. It was a blast, we h...2023-03-1534 min
Bare Knuckles and Brass TacksAI Horrorshow Outreach, Cyber News, and How CISOs Prep for DownturnsThis week, George K and George A: Dig into the specious AI-powered outreach messaging tactics looming on the horizon Establish the new "Radio Silence Rate" metric using simple Jedi mind tricks Look at cybersecurity news from the US And George K dishes advice on how CISOs can prep for budget-tightening cyclesAgain, for those in the back:🔊 👂 Vendors, turn it up and take notes! If you pay attention, George A is effectively outlining how to approach CISOs when budgets are tight...!✈️ Are you heading to RSA? Stay tuned for some exciting meet up opportuniti...2023-03-0833 min
Bare Knuckles and Brass TacksTerry Chapman on How Selling to vCISOs is DifferentDo you even vCISO? Industry veteran (30+ years and counting!), Terry Chapman, steps into the ring to talk out the ways to build trust with vCISOs, to form lasting partnerships. 👊 ⚡️ Brass Tacks: Solving needs rather than selling features Selling security as a business enabler Speaking the language of risk management Also in this episode, George K almost gets George A to tear his hair out with a crazy story about securing MS Teams!👀 Plus, Bare Knuckles & Brass Tacks will be at RSA this year, will you? Let's meet!New episodes every Wednesd...2023-03-0135 min
Bare Knuckles and Brass TacksSexist AI Vendors, Stalking in Sales, and Delusional LLMs!This one gets spicy fast! George K and George A dig into the past week's experiences with sexism in AI martech, unacceptable levels of stalking and social engineering in sales, and the hallucinations of LLMs! Why is anti-social behavior acceptable in B2B sales? WTF is up with gendered AI products?! Watch out for LLM delusions of grandeur!👊 ⚡️Brass Tacks How not to be a stalker How not to be a sexist a**hole (apparently it needs to be said)Episodes now dropping weekly! Subscribe today!www.bareknucklespod.com2023-02-2231 min
Bare Knuckles and Brass TacksMartin Oresnik on Crossing Sales Outreach Red LinesWhat are the red lines when it comes to sales outreach? Well, Martin Oresnik would argue it's when a vendor calls your family members asking for you!When he posted about this a few months ago, Martin's post went viral, and seemed to touch a nerve in the infosec community. Which means the aggressive outreach tactics have officially started going way too far.George K and George A wanted to fully humanize this experience because empathy is the only way to get back to trust in cybersecurity sales.👊 ⚡️ Brass Tacks covered here: How to...2023-02-1531 min
Bare Knuckles and Brass TacksFrom the Road: The Power of Community in CyberGeorge K calls in from the road, and he and George A reflect on powerful experiences with community in cyber from the past week.Also in this episode: What genuine leadership looks like How not to lose the room Up-leveling your conference game Why sexist conference practices need to called out Calling all VCs!Mentioned in this episode: A Theory of Zoom FatigueSubscribe today! www.bareknucklespod.com2023-02-0836 min
Bare Knuckles and Brass TacksFlamethrower: Tech layoffs, LinkedIn LOL, ChatGPT & More!George K and George A jump into the ring to try something new: confronting weekly events!This week, the Bare Knuckles crew brawls over: Waves of tech layoffs Laughable LinkedIn outreach tactics Disintegrating trust as an apparent sales strategy ChatGPT and brain viruses!Subscribe today!2023-01-3137 min
Bare Knuckles and Brass TacksMahdi & David on The Art of Selling CybersecurityMahdi Raza and David Mahdi join the podcast to talk about their new book, The Art of Selling Cybersecurity. Is selling to infosec art, science, or a bit of both? Ahead of the SiberX CISO forum at the end of the month, George K and George A dig in, and got so carried away that this interview will be split into two parts!Part 1: The bare knuckle brawl over sales tactics that suck, methods that work, and how to build trust. Subscribe today!www.bareknucklepod.com2023-01-1132 min
Bare Knuckles and Brass TacksYear End Reflections & What's Ahead in 2023!What a wild ride it's been, from a side conversation at Black Hat to launch a month later!George K and George A reflect on the year so far, and tease out some ideas for 2023 including: Live recordings at conferences Merch?! Contests and moreStay tuned for great things next year! Subscribe todaywww.bareknucklespod.com2022-12-2115 min
Bare Knuckles and Brass TacksIs that BDR Gonna Make Me Into a Lampshade?!Cagematch episode! From gimmicks that creep us out to straight up relationship abuse, George K and George A hit the mics ready to unload, flamethrowers drawn and ready! It's loud, it's fun, but like always, they get down to brass tacks on the sales approaches that work and build trust.If you like what you hear, subscribe today!www.bareknucklespod.com2022-11-0832 min
Fireside Chat with Cyber, Tech & Privacy Leaders across industriesFireside Chat w/George Kamide Sr. Dir & Host of First WatchGeorge Kamide, Sr. Director @ SafeGuard Cyber joins us for a Fireside Chat this Wed Sep 21st @ 8pm ET. Don’t miss this conversation.
#firesidechat #cyber #Sharethespotlight #podcast
Our moderators: Lisa Beth Lentini Walker, Octavia N. Howell, CISSP, GSLC, Katie Hanahan, Russell Eubanks, Hussein Syed, Anil Varghese, David Cass, Vijay Bala, and Tomás Maldonado
The post Fireside Chat w/George Kamide Sr. Dir & Host of First Watch first appeared on Fireside Chat2022-09-221h 37Fireside Chat with Cyber, Tech & Privacy Leaders across industriesFireside Chat w/George Kamide Sr. Dir & Host of First WatchGeorge Kamide, Sr. Director @ SafeGuard Cyber joins us for a Fireside Chat this Wed Sep 21st @ 8pm ET. Don’t miss this conversation.
#firesidechat #cyber #Sharethespotlight #podcast
Our moderators: Lisa Beth Lentini Walker, Octavia N. Howell, CISSP, GSLC, Katie Hanahan, Russell Eubanks, Hussein Syed, Anil Varghese, David Cass, Vijay Bala, and Tomás Maldonado
The post Fireside Chat w/George Kamide Sr. Dir & Host of First Watch first appeared on Fireside Chat2022-09-221h 37
First Watch PodcastAnthony Johnson & Larry Whiteside, Jr. of Delve Risk on CISOs Driving Revenue & InclusionWe talk with two cyber titans in Anthony Johnson and Larry Whiteside, Jr. We could easily have talked to these two for hours. They bring a wealth of experience and wisdom when it comes to how CISOs can be more effective problem solvers and be more valuable to revenue-generating operations. And, we get into how cybersecurity jobs can help close wealth gaps for BIPOC communities, and what the best CISOs can do to drive inclusion from the top and how to work with HR to make change happen in recruiting and beyond.
Hosts: George Kamide & Ashley Stone
Sound Design & Producer...2020-08-1152 min
First Watch PodcastSam Schutte, Founder and CEO of Unstoppable Software, on Acceleration of Digital TransformationWe talk to Sam Schutte, founder and CEO of Unstoppable Software. Given the pandemic's effects on the economy and the acceleration of Digital Transformation, it makes sense to hear from Sam, who's had a front row seat helping companies make quantum leaps. He's also seen companies wait too long and get passed by their competition. We also get into the subject of inclusion in the tech industry and what today's leaders can do about addressing equity for tomorrow.
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@samuelschutte
Hosts: George Kamide & Ashley Stone
Sound Design & Producer: Abby Bruce
Theme: Mattias Zuffoletti2020-07-2848 minFirst Watch PodcastAmy Worley, Managing Director at Berkeley Research Group, on Enabling Data PrivacyWe talk with Amy Worley, Managing Director at Berkeley Research Group. As a legal expert with civil rights work under her belt, Amy now help companies with data privacy. She has a refreshing take on how companies can enable new digital channels, like WhatsApp, while mitigating the risks associated with the most valuable asset, data. We also talk about how this asset can also be considered "toxic," and how she helps companies understand just because they can collect data, there is a cost to doing so without the right frameworks in place.
Hosts: George Kamide & Ashley Stone
Sound Design & Producer...2020-07-1448 min