Shows
Impact PricingStrategic Pricing for Accountants to Earn More But Work Less with Geralding CarterGeraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work. Why you have to check out today’s podcast: Discover how accountants can increase their earnings while reducing their workload Learn to craft your message to highlight the value you offer, rather than focusing solely on the cost of your services Uncover the transformation within the services you offer "Y...2024-03-2526 min
Impact PricingHow Accountants Should Price their Services with Geraldine CarterGeraldine Carter runs She Thinks Big Coaching where she helps CPAs do less without sacrificing revenue. Although her target market are CPAs, she actually has a bachelor’s degree in civil engineering from Cornell University. She was also a cycling guide for Backroads and now hosts her own podcast called The Business Strategy for CPAs. In this episode, she talks about the structure of pricing in the accounting industry and the reason why most CPAs are underpriced. She then discusses her so-called “effortless value” where accountants could earn more without having to do extra work. Finally, she shares...2022-10-1729 min
Business Strategy for CPA's202 Selling Value to Create Better Clients at Higher Prices with Mark StivingLearn more about PEAK FREEDOM Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. For CPAs who are used to getting compensated for time and effort, it can be difficult to learn how to see value and to learn how to price accordingly. But if they don't make the transition, they risk underpricing themselves in perpetuity and having to keep working long hours to make up for unearned revenue. To talk with me about this problem is my guest, Mark St...2022-08-1026 min
Business Strategy for CPA's196 CPA Mastermind: Create More Profit with Less EffortLearn more about PEAK FREEDOM There are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants. Many are working long hours and are underpricing. And they continue to be busy because they are positioning themselves in the marketplace as generalists. It's difficult to create value, which means it's difficult to raise prices, which means it's difficult to do less work. There is an easier way, and it doesn't have to be thaaaat hard to make the changes that you need in order to get yo...2022-06-2939 minBusiness Strategy for CPA's172 Subscription Pricing Strategies with Mark StivingLearn more about PEAK FREEDOM Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and many still work by the hour. Subscription of course is a hot topic. But for many CPAs, that business model feels too far out of reach and too theoretical to be able to put it into play in their business anytime soon. But if they don't make the transition, they risk missing out. Here today to talk with me about the subscription business model is my guest Mark Stiving. Mark is a pricing educator and advisor. He...2022-01-1234 minBusiness Strategy for CPA's153 A Formula for Quantifying Value with Mark Stiving, PhDLearn more about PEAK FREEDOM Accountants have a hard time getting their head around assigning a price to squishy stuff like peace of mind, quick response time, and ease of access. While they understand that these things are valuable, it’s not widely understood how they can be converted to dollar prices. Today I speak with Mark Stiving, a pricing educator and advisor. He's the host of the Impact Pricing podcast and is the owner of Impact Pricing, where he teaches clients how to win, keep and grow customers to drive higher revenue. M...2021-09-0134 minBusiness Strategy for CPA's147 Subscription Business Model: Build Greater Wealth in Your CPA Firm with Ron BakerLearn more about PEAK FREEDOM Subscription pricing is all the rage right now. Most CPAs are stuck when it comes to pricing - some have moved to flat-rate or subscription pricing, but many - if not most - still bill by the hour. What they often struggle to understand is the full depth of the value they offer to their clients, and because they don’t fully understand value, they are leaving Everest Sized Mountains of Money on the table, which means they have to work a lot harder to compensate for the...2021-07-2149 minBusiness Strategy for CPA's125 Value and Segmented Pricing for CPAs with Pricing Expert Mark Stiving, PhDLearn more about PEAK FREEDOM Most CPAs struggle with pricing - some have moved to flat-rate or subscription pricing, and some still bill by the hour. What they often struggle to understand is the full depth of the value they offer to their clients, and because they don’t fully understand value, they are leaving Everest Sized Mountains of Money on the table, which means they have to work a lot harder to compensate for the missed opportunity. Today’s guest is Mark Stiving the pricing expert behind impactpricing.com. ...2021-02-1735 min