Shows
Event Marketing: RedefinedEP 122 | Best of 2024: 3 Event Strategies to Win in 2025The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. So how do you measure success, stand out, and drive real impact?To kick off 2025, we’ve pulled together the top insights from 2024’s most powerful episodes featuring:✅ Gerilynn Marburger, Global Events Director at Hewlett Packard Enterprise✅ Kodi Morton, Marketing & Events Specialist at Bruker Scientific✅ Mark Brewster, CEO and Founder of ExploriThese industry heavyweights tackled the biggest challenges facing event professionals—and delivered practical, actionable strategies you can’t afford to mi...2025-01-0146 min
Event Marketing: RedefinedEp 101 | Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our CommunityMentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry? We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference.Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in search of guidance, and we immediately thought of Gerilynn Marburger, Director of Global Events at Hewlett Packard Enterprise, whose passion for mentorship was evident from our very first live show wi...2024-08-0745 min
Event Marketing: RedefinedEp 74 | Climbing the Event Marketing Career Ladder: Tips From HPE’s Global Events Director with Gerilynn MarburgerNavigating the event marketing industry can be a challenging yet rewarding journey. But one major hurdle is the notable lack of mentorship, often leaving many aspiring professionals to chart their own paths without experienced guidance.That’s why we’ve invited someone who is passionate about changing this narrative. Gerilynn Marburger, Hewlett Packard Enterprise's Global Events Director, is a globally recognized event strategist with over 25 years in the event industry.Despite the challenges, she has successfully navigated her way up the career ladder, leveraging a unique blend of strategy, organization, and thoughtful planning. ...2024-01-3159 min
Building Awesome Events (An Event Marketing Podcast)Ep 7 : Learn about the importance of planning and strategic thinking in events w/ Gerilynn Marburger, Dir - Global Events at Hewlett PackardAnkush Gupta, Founder at Eventible.com dives into conversation with Gerilynn Marburger, Diretcor- Global Events at Hewlett Packard Enterprise, in this special episode of Building Awesome Events. Learn how Gerilynn realized that events were the right path for her. Listen to her talk about a variety of important topics today for #eventprofs ranging from putting up a successful show, her opinion on picking the right technology platform, how curiosity is a key attribute in a candidate while making hiring decisions and her opinion on why social p...2022-07-0832 min