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Trending Topic - Management NovelChapter 1 – All or nothingThursday, August 20, 2015 | 83 days until the conference | 153 registrations‘Meditating, are we, Victor?’Upon hearing Jacques Lodewyks’ deep voice, Victor VanWely quickly lifted his feet off the radiator. He turned his leather desk chair so abruptly, he had to hold on to the top of the desk to stop the chair from spinning out of control. His guinea pig, Napoleon Bonaparte, gave a loud wheek from his cage in the corner of the office. ...2019-12-0700 min
Trending Topic - Management NovelChapter 2 – What if you already tried everything?Friday, Augustus 21, 2015 | 82 days until the conference | 155 registrations The next morning, Victor went into the office early. He was convinced he would be the first one there, but Casper was already behind his desk, his face flushed with hard work, fervently typing away on his keyboard. ‘Stressed?’ he asked. ‘Aren’t you?’ Casper replied. ‘Do you have any idea how much we still need to get done for Rodentia?’ &nb...2019-12-0600 min
Trending Topic - Management NovelChapter 3 – Think big and the power of repetitionFriday evening, August 21, 2015 | 82 days until the conference | 157 registrations‘Hey, digi-illiterate, how’s things?’ Dick was practically inaudible, with all the background noise drowning out his voice on the phone: laughter, music, clinking glasses. Victor looked at the clock. It was five thirty, he had half an hour before he was supposed to meet his friends at the Crippled Horse. He never missed after-work-drinks on Friday. ‘I tried WhatsApping you, why don’t you have...2019-12-0500 min
Trending Topic - Management NovelChapter 4 – An angel in disguiseMonday, August 24, 2015 | 79 days until the conference | 161 registrationsIn the middle of a discussion regarding the color of the volunteers’ T-shirts, Victor noticed Casper’s eyes wandering in the direction of the door. He looked over his shoulder. Stella’s daughter had done her best to put on a businesslike appearance, but despite the toned down grey dress, he still saw in her the jolly little pig-tailed girl, who used to play in the café when her mother was on duty. Casper clearly saw something else en...2019-12-0500 min
Trending Topic - Management NovelChapter 5 – Large numbers and the language of the InternetThursday, August 27, 2015 | 76 days until the conference | 165 registrationsVictor stood, pondering, by Pooky’s cage. Tomorrow, he would have to report to Jacques. Since the chairman’s last visit, there hadn’t exactly been a run on registrations for the conference. It made sense. They’d been working hard, but the fruits of those labors wouldn’t be reaped till later on. Bam! Victor thought to himself. The invitations now boasted the following call to action: ‘Share your Road to #Rodentia15.’ Casper had made the final decision...2019-12-0500 min
Trending Topic - Management NovelChapter 6 – Recipe for fast and visible resultsThursday, August 27, 2015 | 76 days until the conference | 165 registrations Once they had all returned to the table, Catja presented her plan of action. ‘I’ve modeled it to the example of PetFoodies.’ She showed them a slide containing all of the social media icons, plus the NatSoRoPro logo in the center. ‘You already have a Facebook and Twitter account. You can begin posting messages on there, preferably daily. Start by posting reminders of the conference, with a link to the registration page.’ She threw her long, blon...2019-12-0500 min
Trending Topic - Management NovelChapter 7 – The First lieFriday, August 28 | 75 days until the conference | 168 registrationsThe night after Catja’s presentation, Victor dreamt a lot. About grumpy guinea pigs attending his conference and proceeding to tweet about ant burgers. And about Pooky, whom he really needed to take to the vet, especially now his photos could be viewed across the world. The first thing he did the following morning, was drive over to the Happy Vets. Bea Goffer, the doctor on call, welcomed him warmly at the emergency consultation hour and gave Po...2019-12-0500 min
Trending Topic - Management NovelChapter 8 – When advertising isn't enoughMonday, August 31 | 72 days until the conference | 173 registrations In the car, on his way to work, Victor was singing along to the radio. The sun was shining and Pooky had just received another shot of vitamin C, making his movements more lively than they had been all weekend. During the weekend, Victor had been practicing his Facebook skills, and he had to admit he rather enjoyed seeing his friends’ posts. He had clicked several links and spent more time on it than he had in...2019-12-0500 min
Trending Topic - Management NovelChapter 9 - Our reach can't be the problemFriday, September 4 | 68 days until the conference | 185 registrationsVictor was satisfied with Catja: she worked hard on the social media channels, and now she was wrapping stuffed guinea pig toys. Casper and she had organized a competition on Facebook, where people could win these fluffy animals. To enter, people only had to like the NatSoRoPro page and answer the following question: Which animal is the odd one out:beaver - mouse - rabbit - water hog? Most people guessed the water hog, which Victor found amusing...2019-12-0500 min
Trending Topic - Management NovelChapter 10 - The power of the famous guinea pigFriday, September 11 | 61 days until the conference | 203 registrations Victor was unable to drive the jolly jingle from his mind in the car that morning, and he had no desire to. The drumming tune the boys from Viral Fantasy had picked out for the video would get a smile from a stone. Filming had taken three days, the shots were edited to the speed of a modern music video and the result was hilarious. In their studio, they had built an enormous guinea pig circuit...2019-12-0500 min
Trending Topic - Management NovelChapter 11 – What are we missing?Monday, September14 | 58 days until the conference | 220 registrations‘It’s working,’ cheered Victor, ‘it’s working!’ Casper showed him the figures: seventeen additional registrations since Friday. Victor did a quick by count, and his face fell. Six registrations per day, two months to go before the conference; that brought them to a total of roughly six hundred. It was picking up in comparison, but this was nowhere near enough. And the sponsors weren’t helping much either. ‘This viral effect, it’s exponential, right?’ &nb...2019-12-0500 min
Trending Topic - Management NovelChapter 12 – Something to talk aboutTuesday, September 15 | 57 days until the conference | 225 registrationsWhen they entered the conference hall, Victor looked around jealously. This was some audience; over a thousand people at least, plus there was a fair containing a hundred and forty exhibitors. How many stands did they have by now? Five, he thought, assuming RodeMed said yes today. As soon as they got inside, Catja tugged at his sleeve. ‘Turn on your Wi-Fi, Mister VanWely.’ She logged in herself and helped Victor to do the same. ‘Wow, that’s quick...2019-12-0500 min
Trending Topic - Management NovelChapter 13 – How do we become relevant?Tuesday, September 15 | 57 days until the conference| 225 registrationsThe twins were so well tuned to one another, Victor and Catja initially just listened. Victor enjoyed the sun on his face, the birds chirping in the trees. ‘What a great starting point…’ started Bor. ‘Give them something to talk about,’ Wolf added. ‘But then you need to know what they would like t...2019-12-0500 min
Trending Topic - Management NovelChapter 14 – Tempting your connectionsWednesday, September 16 | 56 days until the conference| 231 registrationsWhen Victor arrived at the office the next morning, Casper and Catja were busily engaged in conversation. Victor greeted them with a cheerful ‘Goooooood morning Vietnam!’ The two looked at him blankly. ‘Good morning, Vietnam? The movie from the eighties?’ asked Victor. ‘Must be before your time, never mind.’ Pooky greeted him with hap...2019-12-0500 min
Trending Topic - Management NovelChapter 15 – Gifts are also loveThursday, September 17 | 55 days until the conference | 243 registrationsThe next day, Casper entered Victor’s office, with a large grin on his face and a stuffed guinea pig in his hand. Martine came chasing in after him and looked a great deal less cheerful. ‘He’s had an idea,’ she scorned. ‘But it’s a really good idea,’ said Casper, placing the guinea pig on Victor’s desk. ‘I noticed several people on social media ar...2019-12-0500 min
Trending Topic - Management NovelChapter 16 - Bye bye BugbitesFriday, September 18 | 54 days until the conference | 250 registrationsThe beautiful weather of Indian Summer was now definitely over. At the Crippled Horse, the terrace chairs were piled up underneath a canopy and rain was drizzling onto the tiles. Upon entry, Victor noticed how quiet it was in the usually buzzing bar. Only a few tables were occupied. The advertising screen, which had now been moved indoors and on which busy commercials were alternated with simple local clips, was spreading a harsh light. ...2019-12-0500 min
Trending Topic - Management NovelChapter 17 – From online to real lifeSaturday, September 19 and Sunday, September 20 | 52 days until the conference | 259 registrationsAs agreed, Casper also posted messages on the weekend. On Saturday, it was a ‘Laugh’ message: a top five of funny YouTube clips starring rodents. SuperGnawer in first place of course, in second place a group of capybaras in a Japanese hot spring, followed by clips of a sleeping squirrel, a nest of fifteen baby rats and Teddy Bear, the talking porcupine. ...2019-12-0500 min
Trending Topic - Management NovelChapter 18 - Harm the hamster breeder starts a trendMonday, September 21 | 51 days until the conference | 273 registrationsOn Monday, Bea Goffer gave Pooky his final vitamin C shot. The power food for guinea pigs was doing its job well, and if Victor continued to feed him that, he wouldn’t need to come back. When Victor arrived at the office and quickly checked their social media channels, he noticed Casper had already posted a message about speaker Li Zhou-Wei, who would be talking about ‘feng shui for the rodent cage’ at the conference. Li had a...2019-12-0500 min
Trending Topic - Management NovelChapter 19 – Mouse plague or blessing? Acting on current eventsTuesday, September 22 | 50 days until the conference | 284 registrationsThe mouse plague in Japan had flared up again, the news reported. An excellent opportunity for NatSoRoPro to link in with current events, Catja pointed out. She called on Casper and Victor to help her do so. They thought their message through, before posting it:Pest control should be more animal-friendly, what do you think? #Rodentia15 It triggered a lot of...2019-12-0500 min
Trending Topic - Management NovelChapter 20 – Eavesdropping on sensitive issuesWednesday, September 23 | 49 days until the conference| 297 registrationsUsing all communication channels at their disposal, they were able to specify their messages to certain target groups. Some messages were only posted on Rodentnet.org, such as an article on new insights in care for lab animals. They felt this topic was too controversial for the general public. The researcher who was due to speak on the matter at the conference took a harsh stance on the issue and asked readers to respond to it, so he could use their ideas in his presentation. ...2019-12-0500 min
Trending Topic - Management NovelChapter 21 – Still kind of advertising after all?Thursday, September 24 | 48 days until the conference | 312 registrationsVictor returned from an appointment on Thursday afternoon to find Martine engaged in a heated discussion with Casper. ‘Why do you keep doing that?’ she asked, pointing at Casper’s screen. ‘What?’ said Casper, stoically continuing to type. ‘I’m responding to people who have questions about our marketing tips for vets. It’s what we agreed, right?’ ...2019-12-0500 min
Trending Topic - Management NovelChapter 22 - Big brother is irritating youFriday, September 25 | 47 days until the conference | 318 registrationsWhen Victor entered the Crippled Horse that afternoon, Ronald started to laugh loudly. Victor followed his gaze to the advertising screen and noticed a commercial for hair regrowth treatment. He involuntarily ran his hand over his own thin hair. He stopped and watched the whole of the subsequent ad for the new online TV channel ‘Instinct News’, before joining Ronald. Except for the two of them, the bar was completely deserted. The sound of the commercials sounded holl...2019-12-0500 min
Trending Topic - Management NovelChapter 23 – Love, work and the secret of a good marriageSaturday, September 26 and Sunday, September 27 | 45 days until the conference | 325 registrations On Saturday, Casper posted the following update:Ten fun things to do in The Netherlands - while you’re here. #Rodentia15 On Facebook, he posted a video by Amsterdam Marketing, on Twitter he posted a picture of a funny mouse and on LinkedIn he posted an article explaining why The Netherlands was becoming more popular as a destination for multinationals. The messages got a few likes, some nice comments and several su...2019-12-0500 min
Trending Topic - Management NovelChapter 24 - Eye on the futureMonday, September 28 | 44 days until the conference| 332registrationsThat morning, they agreed to automate the planned social media updates and mailings. Casper had found an easy tool for it, which would save them a lot of time. Now that the team was on a roll, they found some space to focus on the physical aspects of the conference. Although it was still uncertain whether or not they would make it, they had to prepare the conference properly. ...2019-12-0500 min
Trending Topic - Management NovelChapter 25 – Power food from a power sponsorTuesday, September 29 | 43 days until the conference | 340 registrations With six weeks to go before the start of the conference, the Dutch marketing director of PetFoodies came to the office to discuss the progress. So far, only Casper had been in contact with him, and only over the phone. The man had a rather assertive secretary you couldn’t easily bypass. ‘Look,’ said the man in suit, before he had even sat down. ‘I think this is brilliant.’ He showed Victor their own SuperGnawer video on his pho...2019-12-0500 min
Trending Topic - Management NovelChapter 26 - Guinea pig momentumWednesday, September 30 | 42 days until the conference | 349 registrations‘Yes!’ Catja called out. ‘Yes, the first guinea pig!’ She had jumped up from her chair and was pointing at the computer screen. Casper gave her a high five. Victor looked up from a report he had been reading, and walked over to her, grateful for the distraction. One of the most important participants (@RodentWhisperer, with over thirteen thousand Twitter followers, Casper quickly filled in) had...2019-12-0500 min
Trending Topic - Management NovelChapter 27 - A toast to successThursday - October 1 | 41 days until the conference | 468 registrationsThe first sponsored photo Catja took with Pooky was tasteful and not too obviously commercial. She held Pooky in her hand and stroked him. In the background, a bag of power food was visible. PetFoodies kept their word: they shared the photo on various channels, leading to enthusiastic responses and new Pooky fans. They had been able to move the site visit to today and the four of them were now sitting at a beautifully set table in a separate room inside the conference center. 2019-12-0500 min
Trending Topic - Management NovelChapter 28 - The protesting professorFriday - October 2 | 40 days until the conference | 498 registrationsCatja entered Victor’s office, red-faced, followed closely by Casper. ‘You need to see this, Mister VanWely.’ Victor was just closing his laptop; he was supposed to pick up Denise for a weekend break and he was already late. He pointed at the closed laptop. ‘Then look on my computer,’ she said.2019-12-0500 min
Trending Topic - Management NovelChapter 29 - Nothing beats the softness of a womanSaturday - October 3 | 39 days until the conference | 515 registrationsIn the car, on the way to Maastricht, Denise hummed along to the radio. She smelled wonderful. Victor thought about what a remarkable turnaround they had made in the past few weeks. Even he had started to enjoy social media, because it was working. As long as you considered a few basic rules: aim at your own network first and offer relevant content for people to talk about. He could barely imagine what he...2019-12-0500 min
Trending Topic - Management NovelChapter 30 - Nothing is unbreakableSunday - October 4 | 38 days until the conference | 508 registrationsThe weekend had been glorious. Driving home on Sunday night, Victor was sitting behind the wheel, feeling relaxed, listening to music. He felt almost as happy as when he had just met Denise and they would spend whole nights driving around the city in his first car, just because they could. Back then, it was a grass-green Opel Manta. Quite a contrast to the comfortable grey Volvo they were driving now. It was a clammy evening...2019-12-0500 min
Trending Topic - Management NovelChapter 31 - Just listen!Monday - October 5 | 37 days until the conference | 487 registrationsThe guinea pigs were wearing sailor’s outfits. And there were many of them. As fas as he could see. Victor was about to address the angry mob of rodents, when he heard Martine’s voice from a faraway distance. ‘Victor?’ He felt a hand on his shoulder and realized he was dreaming. The relief this caused disappeared as soon as he remembered the reas...2019-12-0500 min
Trending Topic - Management NovelChapter 32 - The ProomanMonday - October 5 | 37 days until the conference | 487 registrationsWhen Victor got home, he went straight to bed. Denise made him a cup of tea, which was still left untouched on the nightstand when he was woken up at 4pm by the doorbell. The shrill sound rang uninterrupted until the moment his wife answered the door. Victor had had a completely dreamless sleep. He longed to return to it, because the painful truth creeping into his brain was not to his liking. With his eyes...2019-12-0500 min
Trending Topic - Management NovelChapter 33 - Success explainedMonday evening - October 5 | 37 days until the conference | 793 registrationsPresenter Mathys’ voice sounded through the speakers: ‘Tonight, on The World Spins: Frits Wester, Prem Rahdakishun, Halina Reyn, Victor VanWely, music by Porcupine Tree and my co-host for this evening is Marc-Marie Huybregts… this is The World Spins!’ The opening tune played, the first guests took their places at the table. Victor sat in the first row of the audience. Behind him were Casper, Martine, Catja, Stella, Dick, Ronald, Denise and Jacques. Every now and then, Di...2019-12-0400 min
Trending Topic - Management NovelChapter 34 - Rodentia rules!Friday - November 13 | 3rd day of the conference | 2,000 registrations + 2,527 online participantsVictor rushed through the busy exhibition hall to the plenary theater. His head was heavy from the slightly-too-enjoyable gala dinner the night before, but at the same time he was positively bursting with energy. So far the conference had been running perfectly and the best was yet to come. He greeted acquaintances left, right and center. Luckily, people barely added ‘prroo’ to their greetings anymore. That joke had run its course now, he hope...2019-12-0400 min
Trending Topic - Management NovelThe End - now what?Now what? How will things develop for Victor, his colleagues and his friends? Will the romance between Catja and Casper flourish? What will Martine do after this dazzling success? Will Dick be able to get his career back on track? Will the Crippled Horse fill up again? And what does Hollywood want from Pooky? Follow their ongoing adventures on NatSoRoPro.orgConnect with your favorite character on LinkedInDo you feel like our heroes have become your friends? Luckily, you can continue to follow them online. Victor VanWely, Casper DeVries...2019-12-0400 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingTrending Topic: We Have to do Something With Social Media #But What by Gerrit Heijkoop, Paula VosPlease visit https://thebookvoice.com/podcasts/1/audiobook/275922 to listen full audiobooks. Title: Trending Topic: We Have to do Something With Social Media #But What Author: Gerrit Heijkoop, Paula Vos Narrator: Kevin Stillwell Format: Unabridged Audiobook Length: 5 hours 44 minutes Release date: September 20, 2016 Genres: Marketing & Advertising Publisher's Summary: Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman...2016-09-2005 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingTrending Topic: We Have to do Something With Social Media #But What by Gerrit Heijkoop, Paula VosPlease visithttps://thebookvoice.com/podcasts/1/audiobook/275922to listen full audiobooks.
Title: Trending Topic: We Have to do Something With Social Media #But What
Author: Gerrit Heijkoop, Paula Vos
Narrator: Kevin Stillwell
Format: Unabridged Audiobook
Length: 5 hours 44 minutes
Release date: September 20, 2016
Genres: Marketing & Advertising
Publisher's Summary:
Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of...2016-09-205h 44
Escape Into a New Chapter With Full AudiobookTrending Topic: We Have to do Something With Social Media #But What Audiobook by Gerrit HeijkoopListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 275922
Title: Trending Topic: We Have to do Something With Social Media #But What
Author: Gerrit Heijkoop, Paula Vos
Narrator: Kevin Stillwell
Format: Unabridged
Length: 05:44:00
Language: English
Release date: 09-20-16
Publisher: Lantern Audio, LLC
Genres: Business & Economics, Marketing & Advertising
Summary:
Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their...2016-09-205h 44