Shows
Event Marketing: RedefinedEP 158 | From Event Planning to Event Marketing That Drives GrowthEvents aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty.So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand & Communications at Docusign) shares how he blends digital marketing, demand gen, and experiential strategy to design events that accelerate deals, reduce churn, and keep atte...
2025-09-1032 min
Event ExperienceDemand Generation Strategies and AI Integration with DocuSignIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today's competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines. You'll hear his candid perspective on the role of AI in event planning, not...
2025-08-2831 min
Event ExperienceRising above the bounce: Advanced email strategies for event professionalsIn this fresh episode of Event Experience, host Rachel Moore is joined by email marketing experts to discuss how to overcome common email marketing challenges faced by event professionals. Tune in to hear about effective strategies for improving email open rates, crafting compelling content, and using advanced segmentation and automation to enhance attendee engagement from the following experts: ➡️ Kendra Ellis, former director of client services at SmartBug Media and current Sr. Director of Growth Marketing at RevPartners ➡️ LaShanda Jackson, global director of lifecycle marketing at Intuit Mailchimp ➡️ Ghazwan Almoazen, global experiential marketing demand and communica...
2024-05-0643 min