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Showing episodes and shows of
Gina Whitehouse
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The Business of Good
044: Hate Writing Sales Copy? Here’s a Better Way to Do It
Hate writing sales copy? You’re not alone.For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale?In this episode, we’re flipping the script on everything you think you have to do when it comes to selling.I’m joined by expert conversion copywriter and h...
2025-07-17
37 min
Let's Blow This Up: Explosive Conversations About Podcasting, Brand Building, & Communication
How to Establish Authority & Tighten Content Focus With Podcast Seasons w/ Gina Whitehouse
In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout.Together, we unpack the advantages of seasonal podcasting...especially for busy professionals who want to build thought leadership without committing to a full-time podcaster's schedule. Gina explains how breaking her...
2025-05-09
1h 03
7-Figure Copy for Female Entrepreneurs
#18: 3 Hidden Signs Your Website Messaging and Copy Are Outdated and Need a Refresh
Send Gina a textWe made it to the Season 1 finale of 7-Figure Copy—and I couldn’t be more grateful to have you along for the journey!In this special Q&A episode, I’m answering some of the most common questions I get about copywriting and website messaging as you scale your business from six to seven figures. If you’ve ever wondered how to tell when your copy needs a refresh—or how to stay consistent without sounding repetitive—this one's for you.We’ll talk a...
2025-04-29
23 min
7-Figure Copy for Female Entrepreneurs
#17: LIVE Copy Audit: How to Rewrite Your About Page Story When Your Business Grows and Evolves
Send Gina a textAs your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started.In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services, and the transformation she now delivers for her clients.Michelle went from running a winter side hustle in New Engl...
2025-04-22
29 min
Rule The Galaxy Podcast
Chapter 319 - The Quiet Before the Andor Storm
In this episode of Rule the Galaxy, our guest Abdul had a last minute conflict and could not make it... So, Alfie, Brent, and Joe had a fun show covering a number of topics DDoc could not make it as he is heading to #DC for a #WhiteHouse visit with his son. #StarWars topics Is the Shawn Levy movie next? Who does not love Jodie Comer? #TalesoftheUnderworld coming up May 4th What is coming up at #StarWarsCelebrationJapan Will the next Animated series be announced there?
2025-04-17
1h 34
7-Figure Copy for Female Entrepreneurs
#16: 6 Ways to Make Your Website Copy Visually Pop and Keep Readers Engaged
Send Gina a textIf your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is.In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy into pages that look as good as they read.Whether you’ve got beautifully written copy or are still refining your message, it won’t ma...
2025-04-15
12 min
7-Figure Copy for Female Entrepreneurs
#15: LIVE Copy Audit: How to Use a Compelling Hook Statement to Keep People Reading
Send Gina a textIf your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message.In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs—we focus on one of the most overlooked but high-impact elements of an About Page: the hook statement. I share four bold opening lines Shannon can use to lead into her story and explain why the first few lines...
2025-04-08
35 min
7-Figure Copy for Female Entrepreneurs
#14: Your About Page: How to Showcase Your Expertise & Build Trust with Your Target Audience
Send Gina a textIf you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for.In this episode of 7-Figure Copy, I’ll walk you through how to craft a compelling About Page STORY that strikes the perfect balance between relatability and authority—so your readers see you as the expert to help them.Whether you’re writing copy for your website...
2025-04-01
20 min
7-Figure Copy for Female Entrepreneurs
#13: Your About Page: 5 Common About Page Mistakes—and How to Fix Them
Send Gina a textAre you making one of the five biggest About Page mistakes that’s costing you high-paying clients? If your About Page feels more like a boring bio than a powerful conversion tool, this episode is for you.In this episode of 7-Figure Copy, I’m breaking down the most common mistakes I see female entrepreneurs make on their About Pages—and more importantly, how to fix them. Because your About Page isn’t just a place to tell your story; it’s a key part of your website, homepage...
2025-03-25
20 min
7-Figure Copy for Female Entrepreneurs
#12: Your About Page: Why It’s Your Secret Sales Tool
Send Gina a textYou might think your homepage or sales page is your most important asset, but what if I told you that your About Page is actually your secret sales tool?Most business owners treat their About Page like an afterthought, but the truth is, it’s one of the most-visited pages on your website—and if written strategically, it can turn casual visitors into paying clients.In this episode of 7-Figure Copy, I’m breaking down exactly why your About Page isn’t really...
2025-03-18
12 min
7-Figure Copy for Female Entrepreneurs
#11: LIVE Copy Audit: Are You Including Too Much Information on Your Website’s Homepage?
Send Gina a textYour homepage is your digital first impression—but is it doing more harm than good? Many entrepreneurs make a common mistake: overloading their homepage with too much information. Instead of guiding visitors toward a clear action, their messaging overwhelms and confuses them.In this LIVE copy audit episode of 7-Figure Copy, I sit down with Mikayla Chanpaung from Organized Grime to review her homepage copy. We dive into the key mistakes that might be sabotaging your homepage’s conversion potential and how to simplify your...
2025-03-11
25 min
7-Figure Copy for Female Entrepreneurs
#10: How to Find Your Authentic Voice & Differentiate Yourself in a Crowded Market with Kat Stuerzl
Send Gina a textIn a crowded market, the biggest challenge is standing out. But here’s the secret: Your authentic voice is your superpower—and it’s the key to differentiating yourself and positioning yourself as the go-to expert.In this episode of 7-Figure Copy, I’m joined by Kat Stuerzel, a certified leadership and heart potential coach, who shares her journey of embracing authenticity to build a successful business. We dive deep into how using your authentic voice isn’t just about sounding unique—it’s about building trust, connecting with your idea...
2025-03-04
31 min
7-Figure Copy for Female Entrepreneurs
#9: The Most Forgotten Homepage Element That Positions You as the Expert - And How to Use It
Send Gina a textWhen visitors land on your homepage, you have just a few seconds to capture their attention and position yourself as the expert they need. But most female entrepreneurs are missing one crucial element that could instantly establish their authority and make their messaging more compelling.In this episode of 7-Figure Copy, we’re diving into the power of the Authority Anchor Statement—an often overlooked copy element that positions you as the go-to expert by focusing on the solution you provide rather than just your credentials.
2025-02-25
18 min
The Art of Online Course Creation
#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts...
2025-02-25
30 min
7-Figure Copy for Female Entrepreneurs
#8: LIVE Copy Audit: Does Your Audience Feel Seen, Heard, and Understood?
Send Gina a textIf your messaging isn’t connecting the way you want it to, there’s a good chance your audience doesn’t feel truly seen, heard, and understood. And when that happens? They don’t take action.In this episode of 7-Figure Copy, I conduct a live copy audit with Becca Boeving, founder of Pelvic Floor Momma, to help her optimize key areas of her homepage. If you’ve ever struggled with writing copy that resonates with your audience and moves them to take action, you won’t want to miss this...
2025-02-18
33 min
7-Figure Copy for Female Entrepreneurs
#7: 5 Ways to Organically Increase Your Visibility Online and Position Yourself as an Expert with Glenneth Reed - SEO & Google Ads Expert
Send Gina a textIf you want to attract more high-paying clients and establish yourself as the go-to expert in your field, you need to be visible online. But how do you do that effectively—without spending all day on social media?In this guest episode of 7-Figure Copy, I’m joined by SEO expert Glenneth Reed, founder of The Visibility Method. She helps small business owners get found on Google so they can bring in more leads, more clients, and more revenue—without relying on ads.We’re...
2025-02-11
31 min
7-Figure Copy for Female Entrepreneurs
#6: How to Research Your Target Audience and Write Messaging That Truly Connects
Send Gina a textIf you’re a female entrepreneur struggling to attract the right clients or feel like your messaging isn’t landing, it’s time to go back to the foundation—researching your target audience. In this episode of 7-Figure Copy, we’re diving deep into how understanding your ideal clients can transform your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy from generic to high-converting.I’ll share why skipping audience research is one of the biggest mistakes busi...
2025-02-04
26 min
7-Figure Copy for Female Entrepreneurs
#5: LIVE Copy Audit: The Key to a Compelling “What Sets Me Apart” Section that Attracts Premium Clients
Send Gina a textIn this episode of 7-Figure Copy, we’re diving into a LIVE Copy Audit with my guest, Brenda Chilstrom, an occupational therapist and owner of "That Makes Sense OT." If you’re a female entrepreneur or small business owner looking to elevate your website copy and attract premium clients, this episode is packed with actionable insights to help you scale your business with clarity and confidence.Here’s what we cover during Brenda’s LIVE Copy Audit:The “What Sets Me Apart” Sec...
2025-01-28
41 min
7-Figure Copy for Female Entrepreneurs
#4 How to Build a High-Converting Homepage That Positions You as the Expert and Increases Your Sales
Send Gina a textIf you’ve ever wondered whether your homepage is doing enough to attract premium clients and position you as the expert, this episode is for you.Your homepage isn’t just a digital welcome mat—it’s the front door to your business. In today’s episode, we’re breaking down exactly how to create a homepage that works as hard as you do to connect with your audience, build trust, and drive sales.Here’s what you’ll learn in today’s episode:The key section of...
2025-01-21
23 min
7-Figure Copy for Female Entrepreneurs
#1: Why Good Copy Isn’t Enough to Scale Your Business to 7-Figures
Send Gina a textWelcome to the first episode of 7-Figure Copy! If you’re a female entrepreneur or small business owner aiming to attract premium clients, elevate your messaging, and scale to seven figures, you’re in the right place.In this episode, I share my journey from architect to health and fitness coach to conversion copywriter—and how these experiences have shaped my unique approach to creating high-converting copy for women like you.Here’s what you’ll learn in today’s episode:Why “good” copy isn...
2025-01-14
17 min
7-Figure Copy for Female Entrepreneurs
#2: 4 Quick Tweaks That Will Make Your Website Convert Better—Fast
Send Gina a textHow many late nights have you spent tweaking your website copy or rewriting email sequences, hoping it’s good enough to attract premium clients? If you’re a female entrepreneur or small business owner working to scale your business to seven figures, you’re not alone—but it doesn’t have to be this way.In this episode, we’re diving into four quick copywriting and strategic messaging tweaks that you can make - fast - so that your website contains high-converting copy that connects, converts, and drives your business forward.
2025-01-14
18 min
7-Figure Copy for Female Entrepreneurs
#3: 3 Ways Your Mindset is Sabotaging Your Copy—and How to Fix It
Send Gina a textHave you ever thought about how your mindset might be holding your business back? Whether it’s self-doubt, hesitation to fully own your expertise, or fear of being too “salesy,” these mindset challenges can sabotage your messaging—and your results. For female entrepreneurs and small business owners working to scale to seven figures, mindset is just as critical as strategy when it comes to creating high-converting copy that connects and converts.In this episode, we’re diving into three common mindset challenges that may be impa...
2025-01-14
22 min
7-Figure Copy for Female Entrepreneurs
Trailer - Welcome to 7-Figure Copy! Conversion Copywriting for Female Entrepreneurs
Send Gina a textWelcome to 7-Figure Copy, the podcast for driven female entrepreneurs ready to position themselves as the go-to expert, attract high-paying clients, and scale their businesses to seven figures.In this episode, you’ll learn:An inside look at what 7-Figure Copy offers and why each episode is a must-listen on your journey to seven figures,How this podcast will help you streamline your messaging, allowing your copy to work harder and attract the clients you want,Why 7-Figure Copy was created for the “forgotten middle”—ambitious women wh...
2024-11-14
09 min
That'll Do
Ep. 46 Van Buren Sisters vs the Pants Police
Maria is making like Han and flying solo this week covering the Van Buren sisters! The Van Buren sisters wanted to prove that women were capable of aiding in the War efforts by riding on their motorbikes across the country. Not only were they fighting for the right to vote and serve their country but also to wear pants…! Addie and Gussie Van Buren were pulled over multiple times on their historical ride because it was illegal for women to wear pantsLinks:https://www.whitehouse.gov/ab...
2024-09-19
36 min
Minimum Competence
Tues 11/14 - SCOTUS "Code" "of" "Ethics," Special Counsel Says Trump Wants a Carnival, BK Judge Ethics Fallout, NYC Real Estate Brokerage Sued and Amazon <3s Casino Apps
On November 14th, in the context of legal history, the story of Ruby Bridges stands out as a pivotal moment in the civil rights movement, particularly in the desegregation of American schools. Born on September 8, 1954, in Tylertown, Mississippi, Ruby Bridges became a symbol of the civil rights movement on November 14, 1960, when she became the first African American child to integrate an all-white elementary school in the South, specifically William Frantz Elementary School in New Orleans, Louisiana.At the tender age of six, Bridges' entry into the school was not just a simple walk through its...
2023-11-14
08 min
Minimum Competence
Fri 10/20 - Alex Jones Owes $1.1b, Term Limits for SCOTUS, Jim Jordan Picks up SALT, Trump is not Immune, Powell has Flipped and no More Logic Games on the LSAT
On this day in legal history, President Richard Nixon fired folks to try to keep a lid on the Watergate scandal. Turns out, that doesn’t work all that well. On October 20, 1973, the "Saturday Night Massacre" unfolded, marking a pivotal moment in the Watergate scandal and American legal history. Solicitor General Robert Bork, acting on orders from President Richard Nixon, fired Watergate Special Prosecutor Archibald Cox. This decision came after both Attorney General Elliot Richardson and Deputy Attorney General William Ruckelshaus refused to carry out the President's directive and subsequently resigned in protest.The...
2023-10-20
10 min
Minimum Competence
Weds 3/29 - SBF and China, SCOTUS gifts, Adnan conviction and NJ bar mental health progress
Thanks for reading Minimum Competence! Subscribe for free to receive new posts and support my work.Sam Bankman-Fried, the founder of FTX, has been charged with foreign bribery by federal prosecutors in Manhattan, adding to the 13 criminal counts he is already facing, including securities fraud, money laundering, and campaign finance violations. The charge stems from an alleged $40m bribe that Mr. Bankman-Fried instructed his employees to pay to Chinese officials in 2021 to unfreeze accounts held by FTX's sister company, Alameda Research. The accounts held roughly $1bn in cryptocurrency. The payment was allegedly made...
2023-03-29
04 min
The Parlour with Lori and Lisa
An American Student Loan Story, Part 2
We welcome Casey Gardner back to The Parlour to continue our discussion about the Student Loan crisis and examine how it might effect our country's future, economy and way of life. In addition to her experience with #StudentLoanDebt , she also gives us a peek into what she is seeing in her teaching career, and other insights that are so interesting! Thank you, Casey! WE loved having you in The Parlour and hope you'll come back soon! side note: we recorded this on Thursday, March 9th, a day before the #SilicanValleyBank fiasco hit the news cycles. Debt relief fo...
2023-03-14
1h 12
Songwriter Trysts: Inspiring Passionate Songwriters to Write, Record, Release, Perform & Collaborate
#215 Vixens Of Fall
Happy International Women In Music Day and welcome to the amazing female trio from Brisbane Australia Vixens Of Fall! What would you do if you were one of six kids and your Dad said, ok your going to be in a band with your two sisters? Well thats where the Vixons of Fall started, with an encouraging father and incredible communications skills. Working in a band with family can bring up chanllenges but these women put an amazing light on just how wonderful it can be too. The lessons, wisdom and pure joy these women in music...
2023-03-07
34 min
BlockDrops com Maurício Magaldi
Starbucks Odyssey, BIS Dynamo, Framework Regulatório dos EUA, e muito mais
Drop 1: Starbucks na web3 https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/ Drop 2: BIS Hub em HK lança projeto Dynamo, protótipo de DeFi regulado para PMEs https://www.bis.org/about/bisih/topics/open_finance/dynamo.htm Drop 3: Governo dos EUA e os cripto ativos Framework https://www.whitehouse.gov/briefing-room/statements-releases/2022/09/16/fact-sheet-white-house-releases-first-ever-comprehensive-framework-for-responsible-development-of-digital-assets/ Janet Yellen - Treasury https://home.treasury.gov/news/press-releases/jy0956] Gina Raimondo - Commerce https://www.commerce.gov/news/press-releases/2022/09/statement-us-secretary-commerce-gina-m-raimondo-responsible-advancement DOJ https://www.justice.gov/opa/pr/justice-department-announces-report-digital-assets-and-launches-nationwide-network Carta de Warren para Yellen https://www.warren.senate.gov/imo/media/doc/2022.09.15%20Letter%20to%20Treasury%20re...
2022-09-18
20 min
In The Tank
355. Biden to Declare ‘Climate Emergency’?
The Heartland Institute's Jim Lakely, Chris Talgo, and S.T. Karnick talk about the growing possibility that President Biden will officially declare a "climate emergency," seizing broad powers to shove the Green New Deal down our throats.Biden's climate speech in Massachusetts on Wednesday was a mess, and didn't go that far, but what if he does? The In The Tank crew discuss on episode #355 of the podcast. We also cover the one-year anniversary of Biden assuring America that rising inflation was only "temporary," and how Transportation Secretary Pete Buttigieg is glad gas prices are h...
2022-07-27
1h 03
Looking for the Perfect Beat Radio Show
Looking for the Perfect Beat 2022-08 - RADIO SHOW by Irvin Cee
Jimpster, Osunlade, G. Markus, Ben Gomori, Travis Emmons, Brett Rubin, Trice Be, Fouk, James Silk, Thousand Night, DJ PP, Nari, Stylus Robb, Nari, Crazibiza, Block & Crown, Maickel Telussa, No Hopes, 2Lovers, Simon Doty, LO'99, Makanan, Cuevas (ES), Roland Clark, Vintage Culture, Fancy Inc, Macrolev, EDUKE, Gav Whitehouse, klynk, Tuff London, Hannah Laing, Gina Breeze, D.R.N.D.Y, Pablo Say, Dustin Holtsberry, 2pole, Patrick Steiner, Daneey, Shay De Castro,
2022-03-04
00 min
Izzy & Gina in stitches
Blowing our own trumpet: marketing! (24)
Marketing is a key part of any business - including being an artist - but thinking about "marketing" can seem very dry and dull, and make you want to run for the hills. Maybe there's a different way to look at it? Welcome to our podcast for all stitchers, embroiderers, textile artists and creative souls, where we have friendly informal conversations about what it actually means to be an artist working in textiles. Isobel and Gina are both practicing artists and tutors specialising in machine embroidery, but we’re still figuring it all out! We cha...
2021-10-21
52 min
The Tomás Ávila Podcast
Gina Raimondo's Opening Statement During Commerce Secretary Confirmation Hearing
Gina Raimondo's Opening Statement During Commerce Secretary Confirmation Hearing Joe Biden’s nominee for commerce secretary, Gina Raimondo, delivers her opening statement before the Senate Commerce Committee. Thank you to senators Reed and Whitehouse for your friendship, support, and such kind of opening remarks. Thank you to both of you. It is an honor to come before this committee today as President Biden's nominee for the United States Secretary of Commerce. Over the past few weeks, I have enjoyed talking with many of the members, I want to thank you this morning for your time an...
2021-01-27
05 min
Cellar Door Skeptics Podcast
#256: Sustainability of the Environment with Biden
This week the team tackles issues and questions related to the environment. For years Cellar Door Skeptics have advocated a change is needed to allow for a sustainable earth for centuries to come. Now it is more than ever crucial to help determine a better way forward. This episode will discuss electric vehicle production, how other countries handle it, and if it can be profitable for the United States. They also dissect Biden’s Environmental picks to help determine if there is enough experience to help push the agendas to save the environment. The show contains the usual segments Answering Co...
2021-01-26
1h 42
The Animanicast- An Animaniacs Podcast
"Meatballs or Consequences" and "A Moving Experience"
Each and every week, your hosts revisit an episode of the series in the order in which they first premiered. They discuss their favorite jokes, gags, and discuss all the cultural references they can find! Each episode is given a "Water Tower Rating" by the hosts. How many water towers will this episode get? This nineteenth episode first features the Warners going toe to toe with Death and then we learn how the Hip Hippos moved from the jungle to the city. Meatballs or Consequences Wakko is in an meatball eating contest. Unfortunately he dies when he eat...
2016-10-15
39 min
The Animanicast- An Animaniacs Podcast
"Meatballs or Consequences" and "A Moving Experience"
Each and every week, your hosts revisit an episode of the series in the order in which they first premiered. They discuss their favorite jokes, gags, and discuss all the cultural references they can find! Each episode is given a "Water Tower Rating" by the hosts. How many water towers will this episode get? This nineteenth episode first features the Warners going toe to toe with Death and then we learn how the Hip Hippos moved from the jungle to the city. Meatballs or Consequences Wakko is in an meatball eating contest. Unfortunately he dies when he eat...
2016-10-15
39 min
Cock Rock BBQ from BFF.fm
Cock Rock BBQ #6 w/ special guest host DJ Babe: Pig In The City **back by popular demand**
Enjoying the show? Please support BFF.FM with a donation. Playlist 0′52″ Intro / In Memoriam Dead by Valefar on Frigus ex Tenebris Venit (Ledo Takas Records) 15′44″ Nous Sommes Fanés by Peste Noire on La Sanie des siecles - Panégyrique de la dégénérescence (De Profundis) 17′00″ Empty Hearth by The Body on All the Waters of the Earth Shall Turn to Blood (Aum War) 22′03″ Field And Border by Voice Coils on In Sixths / Field And Border 7" (Shatter Your Leaves) 27′14″ Fall Apart by Death In June on The Wall Of Sacrifice (New European Recordings) 29′18″ Judas Kiss by Haus Arafna on...
2015-03-13
00 min
SFFaudio
The SFFaudio Podcast #301 - NEW RELEASES/RECENT ARRIVALS
The SFFaudio Podcast #301 – Jesse, Scott, Jenny, and Tamahome talk new releases and recent arrivals. Talked about on today’s show: Reading goals and the Reading Envy podcast, spy novels, The IPCRESS File by Len Deighton is a more serious version of James Bond, film version stars Michael Caine, The Bourne Identity by Robert Ludlum, Rogue Male by Geoffrey Household, SFFaudio Podcast #95 features a discussion with Eric Rabkin about SS-GB by Len Deighton, a Britain-centered, less crazy version of Man in the High Castle by Philip K. Dick, Scott on rereading Hyperion (but hasn’t read Fall of...
2015-01-26
1h 24