Shows
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniUnderstanding the Customer Acquisition Channels for Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #08Understanding the Customer Acquisition Channels for Healthcare Brand The Most Useless Column in your Registrations Form is:How Did You Hear About Us?Simply because collecting data without taking any action around that is useless.When you don't really know what are all the Acquisition Channels, you won't be able to translate the data you are collecting in the column mentioned: "How Did You Hear About Us?"In this Episode, we have discussed the various Customer Acquisition Channels for your Healthcare Brand.Find all the answers in t...2022-02-2012 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniThe Real ROI in Marketing for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #07The Real ROI in Marketing for your Healthcare Brand1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand2. How, What, Why and When of Goal Setting3. Expectations with ROIFind all the answers in this EpisodeCheers guys!Stay Tuned.For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentistWorkshop - fd.underdogdentist.comNewsletter - dopedispatch.underdogdentist.comIf you have any questions or suggestions, please get back to us...2022-02-1325 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniHow to Set the Right Marketing Plan for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #06How to Set the Right Marketing Plan for your Healthcare Brand1. Understand the Role of all the Acquisition Channels in Online Marketing2. Inbound and Outbound Marketing Strategies3. How to go about a particular Marketing Strategy4. Making use of the Right SequenceFind all the answers in this EpisodeCheers guys!Stay Tuned.For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentistWorkshop - fd.underdogdentist.comNewsletter - dopedispatch.underdogdentist.comIf you...2022-01-3013 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniData Driven Marketing Approach for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #05Data-Driven Marketing Approach for your Healthcare Brand1. Why Data-Driven Marketing Approach is necessary for 20222. What are the benefits of the Data-Driven Marketing Approach3. and How you can leverage Data to Grow betterFind all the answers in this EpisodeCheers guys!Stay Tuned.For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentistWorkshop - fd.underdogdentist.comNewsletter - dopedispatch.underdogdentist.comIf you have any questions or suggestions, please get back to us at...2022-01-2315 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniBlunders while setting up The Marketing Budget for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #04Blunders while setting up The Marketing Budget for your Healthcare BrandHow to finalize the Marketing Budgets for your Healthcare BrandSetting Up Goals to Generating Revenue from that.Cheers guys!Stay Tuned.For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentistWorkshop - fd.underdogdentist.comNewsletter - dopedispatch.underdogdentist.comIf you have any questions or suggestions, please get back to us at show@underdogdentist.com2022-01-1616 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniThe Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months w/ Dr. Shruti Goel // Season 2 - Ep. #03The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 monthsIn this episode we talked about:Dr Shruti's journey with InstagramChallenges she faced while starting up her practice and how she scaled her practiceA few Questions Like: Are those followers real? What? You are getting patients through Instagram? I can't do trends, I can't dance, Instagram Reels isn't for me, Meh!In, The Bigger Question, we discussed Dentistry and How we are leveraging Instagram in building our own brands and a lot...2021-07-241h 16
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniThe Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #02The Importance of Brand Advocates and Advocacy in Marketing your Healthcare BrandThe biggest reason brand advocates are so powerful is a single, five-letter word: TrustWhy Brand Advocates are Important for your Brand?How to find our and label someone as your Brand Advocate?How to generate and convert people into a Brand Advocate?and much MoreTune in to this episode and stay tuned for more in our next Season.The GAME is ONFor more updates, you can follow us...2021-03-2111 min
The UppSkill Podcast - Marketing, Business and Everything Startup#70 Digital Marketing In Healthcare Business 5 things Feat Dr Gireesh LikhyaniHello doston,
Aaj ke podcast me hum 5 cheezein janenge jiski hamen dhayaan rakhni hai healthcare marketing karte waqt.
Aaj mere saath hai Dr. Dr Gireesh Likhyani jo founder hai Underdog dentist community ke aur saath hi saath pichle 8 saalon se healthcare marketing me bhi hai, chaliye lete hai unse gyaan dher sara2021-03-1717 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniNorms of the Podcast - Revisited w/ Dr. Gireesh Likhyani // Season 2 - Ep. #012021 is here and we are going to change a few things about the podcast flow.We are introducing:Wednesdays - Dentistry TalksFridays - Healthcare BusinessSundays - Marketing in Healthcareand much much more. Tune into the Episode to find out more.2021-02-1409 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniSeason Finale: The Bandwagon Effect in Marketing and Advertising: The Art of Compelling w/ Dr. Gireesh Likhyani // Ep. #13The Bandwagon Effect in Marketing and AdvertisingWhy do we feel compelled to buy, when a friend gets something from a particular store?Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs?This can be explained by The Bandwagon PhenomenonTune in to this episode and stay tuned for more in our next Season.The GAME is ONFor more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentistNewsletter - dopedispatch.underdogdentist.com2020-12-3111 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPsychology of Clustering: How Mixing Things is NOT the Answer w/ Dr. Gireesh Likhyani // Ep. #12Psychology of Clustering: How Mixing Things is NOT the AnswerRather one should focus on Clustering? Let's understand with an example, pay attention to this list: Rice Flour Tomato Butter Peanuts Lentils Potato Strawberries Duct Tape HammerAssume this as your list. On your visit to the Super Market. You would prefer clustering these into groups which are accessible to you in the Super Market and more importantly this would make the process of buying easier for you.Similarly, the Super Market had already clustered similar items in dedicated shelves so that it'll...2020-12-0408 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPsychology of Anchoring: How we make decisions on the Comparative Values w/ Dr. Gireesh Likhyani // Ep. #11Psychology of Anchoring: How we make decisions on the Comparative Valuesand how we ignore the individual intrinsic value of a product or service.I've explained the Anchoring effect in detail and how it can be both beneficial and may work against you.Here's one such example.Amazon in Normal Days: A Pair of Shoes, Rs 5,000Amazon during Diwali Sale: Rs 3,500Amazon during Diwali Sale: Additional Discount of 10%And I made our decision on the AnchorThe Anchor is the price in the...2020-11-0812 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPsychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100 w/ Dr. Gireesh Likhyani // Ep. #10Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100and how this can be used to trigger your subconscious mind What is Loss Aversion? How Brands use this tactic that bounds you to purchase on their terms? How you can learn from this and can trick people around you I've also talked about the positives and negatives of this with a Research and more importantly where you shouldn't work. Furthermore, a few examples of Loss Aversion will make you go gaga over this entire concept.Cheers guys!2020-10-1612 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPsychology of Reciprocity - How Consumers Feel Indebted and How we can Trigger that Notion w/ Dr. Gireesh Likhyani // Ep. #09What is Reciprocity? and How brands can leverage this in increasing sales or their products and services.I have talked about why this happens. Why people feel compelled to return favors and more importantly how to go ahead with a value-oriented approach.I have explained a few tips and how you can leverage those tips in enhancing and leveraging the Psychology of Reciprocity in building your brand.Tune into the Episode and find 5 Tips that can really help you to increase sales of your services or products by just tweaking this principle.2020-10-0311 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPsychology of Social Proof and User Generated Content - The Word of Mouth in the Online World w/ Dr. Gireesh Likhyani // Ep. #08Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World - How to apply it in Dental Marketing for your Dental BusinessPower of People.This is what we forget to take leverage as a brand.This is where the whole idea of Word of Mouth comes into the picture. Social Proofs are a way to generate Word of Mouth in the Online World. I’ve shared a few tactics on Social Proofs and User Generated Content. How this tricks our psychology and more importantly ho...2020-09-2614 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPsychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business w/ Dr. Gireesh Likhyani // Ep. #07Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental BusinessScarcity induces impulse buyingScarcity can be deeply understood in 4 parts:1 Exclusivity 2 Rarity 3 Excess Demand 4 UrgencyThe more we dig down deeper, the more we get insights from the dataThe best strategy is to breakdown what huge brands are doing and more importantly how huge brands are using Scarcity Marketing in getting huge salesApple is amongst one of the most famous brands; taking adv...2020-09-0512 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniMarketing Funnels in Healthcare - How to Target the right audience and Drive them to your Practice w/ Dr. Gireesh Likhyani // Ep. #06The Mumbo Jumbo of why your prospects are not converting?Why are you failing in your Marketing Campaigns, MISERABLY?All of it comes down to the basics.Marketing Funnels in HealthcareUnderstanding the Basics of Funnels and how you can drive prospects to visit your Dental Clinicand more importantly how to scale upDive into this EpisodeCheers guys!Stay Tuned.For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentistIf you have any...2020-08-2215 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniPricing Decoy - How Huge Brands Decide their Product Pricing w/ Dr. Gireesh Likhyani // Ep. #05Pricing Decoy - How Huge Brands Decide their Product Pricing and How you get tricked in buying what the brand wants.Decoy is something that changes or alters your process of thinking about something. Kind of making you fool.They say, Customer is the King and which is NOT true.Pricing Decoy is one way by which allows you to sell a particular service and product more.Dive into this EpisodeCheers guys!2020-08-0211 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniThe Bigger Question: Why Dental Finance and Dental Practice Management w/ Dr. Bhavdeep Singh Ahuja // Ep. #04The Bigger Question: Why Dental Finance and Dental Practice Management.How Dental Finance, its understanding, and its management plays an important role in deciding and defining the growth of your Dental Practice. If you are a Dental Practice owner, you must also know why Dental Practice Management is important and amongst the most crucial; because you still can hire someone to manage your finances but it'll be virtually impossible to hire someone who can manage your practice that efficiently.Furthermore, we had a fun conversation with Dr. Bhavdeep Singh...2020-07-251h 24
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniImportance of Color Psychology for your Brand w/ Dr. Gireesh Likhyani // Ep. #03Importance of Color Psychology for your Brand.How colours play an important role in deciding the perspective of your brand in your audience or customers mind? What all emotions are generated by each colour and what is the importance of having a good colour scheme for your business?Why not Fuchsia or Magenta for your business as compared to Blue as far as healthcare is concerned. A very few people take care of the branding part, especially the colours of your brand. In today's time when brands are spending a lot of their budgets in...2020-07-1814 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniDigital Marketing in Healthcare Industry w/ Mr. Arbab Usmani (UppSkill) // Ep. #02Welcome to the Second Episode of The Underdog Dentist Show. In this episode, we've Mr. Arbab Usmani with us (He is the Co-Founder and CEO, UppSkill, New Delhi, India).We tried to breakdown some of the concepts in Digital Marketing and how we can leverage the same in Indian Healthcare Industry.A coalition of the Digital Marketing industry with the Indian Healthcare Industry.We also tried to breakdown:1. The exact scenario of Entrepreneurship and Digital Marketing in India.2. Agencies, how to hire an agency to fulfill your Digital Marketing...2019-04-1849 min
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniNorms of the Podcast w/ Dr Gireesh Likhyani // Ep. #01This is the very first session on The Underdog Dentist Show. I'll be talking about, what is this podcast about? Why I'm hosting this and what's in it for you? If you've any queries or if you want us to feature any topic you can contact us on show@underdogdentist.com If you want to listen to more such episodes, follow us on Instagram. Facebook and Twitter at @underdogdentist Thanks for tuning in.2019-02-0604 min