Shows
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 428. Trust and Integrity with LPs, What Churn Reveals About Founders, and Building True Differentiation (Ralston, Abel, Shen) On this special segment of The Full Ratchet, the following Investors are featured: Rusty Ralston of Swell VC Godard Abel of G2 Han Shen of iFly.vc We asked guests to share the best question they've ever been asked by an allocator. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. We’re proud to partner with Ramp, the modern finance automation platform. Book a demo an...
2025-09-1805 min
Cloud Radio | A SaaS PodcastGodard Abel - G2 - Software Buying In The Age of AIOur Guest: Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).Episode Topics:AI across the stack: Infrastructure, data, models, and applications—where the most significant opportunities and risks lieIncumbents vs. startups: Why the next decade will reward incumbents with data and trust, and AI-first challengers with 10x user experiencesG2’s AI strategy: From generative engine optimization (GEO) to G2 AI as a buying assistantFuture of software buying: Will AI shor...
2025-09-0344 min
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 420: Why I Passed (Abel, Ruscio, Niehenke) On this special segment of The Full Ratchet, the following Investors are featured: Godard Abel Joseph Ruscio Alexander Niehenke Each investor highlights a situation where they decided not to invest, why they passed, and how it played out. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. ...
2025-08-1406 min
Belkins PodcastFrom SEO to GEO: How G2 Is Redefining Their Growth Strategy | Belkins Podcast Episode #15Building software today? Easy. But standing out in a saturated SaaS market—with 40,000+ new apps launching each year—is a whole different game.In this can't-miss episode, Godard Abel—Co-Founder and CEO of G2—breaks down exactly how G2 thrives amidst the AI explosion shaking up the B2B software industry. With 50 new AI software categories emerging in the past year alone, discover how the industry's top platform stays ahead.Tune in to uncover:How G2 navigates an app marketplace flooded by AI startups (and how you can, too).The surprising shifts i...
2025-07-211h 23
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 413: Visionary Founders (Schilling, Abel, Patel) On this special segment of The Full Ratchet, the following Investors are featured: Mathias Schilling Godard Abel Manish Patel We asked guests to discuss the most visionary founder that they've worked with and what makes them so special. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. ...
2025-07-1005 min
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 411: Lessons Learned (Patil, Schilling, Abel) On this special segment of The Full Ratchet, the following Investors are featured: Jay Patil Mathias Schilling Godard Abel We asked guests to tell the most important lesson they've learned in their career. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about...
2025-07-0306 min
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 409: Key Advice (Terbell and Clark, Schilling, Abel) On this special segment of The Full Ratchet, the following Investors are featured: Jon Terbell and Ted Clark Mathias Schilling Godard Abel We asked guests for the most important piece of advice that they'd share with folks early in their venture career. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social.
2025-06-2304 min
Wintrust Business LunchWintrust Business Lunch 6/16/25: Market relief, Fed decision looming, Chicago startup dip, Solstice Century Bike Ride
Segment 1: Faron Daugs, CFP, Founder and CEO, Harrison Wallace Financial Group, joins John to talk about the market continuing to weather various storms, the status of President Trump’s tax bill, what we know about Trump’s trade agreements, the consumer feeling pretty good overall, the latest inflation data, and what he expects the Fed to do this week with interest rates.
Segment 2: Jim Dallke, Director of Communications, TechNexus Venture Collaborative, tells John about Chicago taking a slight dip in a new startup ecosystem ranking, a Chicago startup that makes an oral cancer detection tool raising $4M, and start...
2025-06-1600 min
Revenue RenegadesMarketplace Momentum: Reinventing Software Buying in the Age of AIGodard Abel, serial entrepreneur and G2 co-founder, shares the journey of disrupting enterprise software discovery by building a peer-powered marketplace. He discusses the challenges of scaling two-sided platforms, why authentic customer reviews matter more than analyst reports, and how AI is transforming both software buying and reviews themselves. Abel also opens up about leadership vulnerability, avoiding burnout through conscious self-care, and the importance of giving back. A candid look at building trust, resilience, and innovation in SaaS. Learn more at https://www.coffee.ai/
2025-06-1650 min
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 404: Disruptive Forces (Abel, Patel, Shen) On this special segment of The Full Ratchet, the following Investors are featured: Godard Abel Manish Patel Han Shen We asked guests to discuss the factor that could cause the most disruption to the industry going forward and how that will change the next decade of venture. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full...
2025-05-2905 min
Destacável (Podcast)João Lopes sobre o Festival de Cannes IIA partir do Sul de França, João Lopes dá-nos mais um retrato da 78ª edição do Festival de Cannes, com destaque para "À Bout de Souffle" sobre Jean-Luc Godard, e uma revelação com assinatura de Abel Gance.
2025-05-2405 min
Spotlight OnG2’s Godard Abel on How the “Yelp for Software” is Adapting to AI Buying and DiscoveryIn the past two decades, the number of software tools the B2B buyer can shop between has exploded. While that abundance has made it more likely that a buyer can find a tool that solves their problem, it also complicates the buying journey. Discovering and vetting the right tools is a job in and of itself. Godard Abel founded G2 to simplify that process. He knew firsthand from his experience founding five previous startups that a “Yelp for software” was desperately needed. Building a company and brand as big as G2 hasn’t always...
2025-03-2534 min
All Dots ConnectedFrom Dot-Com Crash to SaaS Empire: Lessons from Godard Abel’s Entrepreneurial JourneyThe term “serial entrepreneur” gets used a lot, but my guest (and old friend) on this week’s All Dots Connected podcast defines what it really means.
How do you consistently build game-changing SaaS companies while navigating market crashes, shifting customer expectations, and inevitable struggles?
Godard Abel, the current co-founder and CEO of G2, has done it six times.
With exits to Oracle and Salesforce under his belt, Abel currently leads G2’s global team of 500. The company has become the go-to platform for software discovery, with more than 100 million annual buyers relying on its trusted reviews and real-time insights...
2025-01-3051 min
Not Another CEO PodcastTrust Your Gut: Lessons Every Leader Needs to Hear - Not Another CEO Podcast - Episode #28What’s the best career advice CEOs would give their younger selves? In this special compilation episode of Not Another CEO Podcast, David Politis revisits interviews with incredible leaders to share their most impactful advice. From trusting your gut to embracing constraints and building resilience, this episode is packed with wisdom applicable to CEOs, leaders, and professionals at every level. Tune in to hear insights from Tom Buiocchi, Melanie Fellay, Adam Bryant, and many more as they reflect on their journeys and what they wished they knew when starting out. Take...
2025-01-2836 min
The CEO SeriesG2 CEO Godard Abel On Raising $257 MILLION and Being A 5x Entrepreneur🎙️ If you enjoyed this episode of The CEO Series with Godard Abel, CEO of G2, don’t miss the full video, can find here: https://www.youtube.com/watch Follow: Instagram: https://www.instagram.com/ceoseries/ Youtube Follow me: Instagram: https://www.instagram.com/wsalvi/ Linkedin: https://www.linkedin.com/in/william-salvi/ Published on Youtube: November 20, 2023
2024-12-2411 min
Quality TimeUnlock a Culture of Quality: Insights from a Billion-Dollar CEOIn this podcast, Godard Abel, co-founder and CEO of G2 and creator of two cloud pioneers acquired by Oracle and Salesforce, joins Vasu Prathipati, CEO of MaestroQA, to explore why fostering a Culture of Quality is no longer just a best practice—it’s the backbone of successful companies.
2024-12-1853 min
The New GTM Playbook: Winning in the Margins for B2B TechNavigating the Evolving B2B SaaS Landscape with Godard AbelIn this episode James Kaikis speaks with Godard Abel, CEO of G2, about navigating the shifting B2B SaaS landscape. Drawing from his experience founding Big Machines, SteelBrick, and G2, Godard shares lessons on staying ahead of industry trends and building enduring companies.
The conversation highlights key shifts in SaaS, including the trend toward consolidation, the rise of AI-powered agents, and evolving buyer expectations. Godard explains how AI is transforming software discovery and buyer-seller interactions by improving qualification, personalization, and efficiency.
Hear Godard reflect on lessons learned from decades in SaaS, including navigating downturns and s...
2024-12-0334 min
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified462. The Founder and CEO of G2 on AI’s Impact on Enterprise SaaS, How to Embrace the Climb, and Insights on Managing Through Crisis (Godard Abel) Godard Abel of G2 joins Nick to discuss The Founder and CEO of G2 on AI’s Impact on Enterprise SaaS, How to Embrace the Climb, and Insights on Managing Through Crisis. In this episode we cover: Founding G2 and Market Challenges Metrics and Marketplace Growth Investor Insights and Data Utilization Founder Mode and Leadership Building Strong Support Systems Embracing AI and Innovation Guest Links: Godard’s LinkedIn G2’s LinkedIn G2’s Website Godard’s Twitter/X The host of The Full Ratchet is Nick Moran...
2024-12-0240 min
Not Another CEO PodcastThe One Thing Top CEOs Would Do Again - Not Another CEO Podcast - Episode #19David begins every interview with a simple question:What is one thing you’ve done, big or small, that’s had the biggest impact on your company and you’d do again if you’re CEO of another company in the future?In today’s special episode, we will be looking back at the answers given to this question. Dive in with us as we hear how all 19 CEOs that David has interviewed discuss what they would do again in their next venture!We will be st...
2024-11-262h 07
The Founder-Led Marketing ShowGodard Abel: Lessons from Scaling to $100M+ ARR (CEO of G2)I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month
After scaling G2 to $100M+ ARR Godard shares his insights and talks about:
- Strategic Focus as a CEO
- GTM Strategies
- The Importance of Founder-Market Fit
- Why he loves Founder-Led Marketing
- Navigating SaaS Categories and Market Positioning
- The different Company Growth Stages
2024-11-2050 min
CUTS - Der kritische Film-Podcast#221 - Die Neue Münchner GruppeEin deutsches Genre-Kino, das niemand kennt
Dass wir bei Christian Petzold, Angela Schanelec und Christoph Hochhäusler über die "Berliner Schule" sprechen, liegt unter anderem an Marco Abel, der diesen Begriff populär gemacht hat und mit dem wir schon einmal eine Folge dazu gemacht haben. Jetzt hat er ein neues Buch geschrieben. In "Mit Nonchalance am Abgrund" widmet er sich einer in Deutschland fast vergessenen Filmströmung: Der Neuen Münchner Gruppe.
Ihre Filmemacher*innen waren sowohl von Godard als auch dem US-amerikanischen Genrekino beeinflusst und haben Filme gemacht, die auch heute noch unglaublich frisch wirken. Wenn...
2024-10-251h 06
The UpstreamLifeDemocratically enabled "Reviews" guide you to the right software: the story of G2 & Godard AbelIn this episode of theUpStreamLife.com we talk Godard Abel, the CEO and co-founder of G2 who talks about why the G2.com platform is far better, and trusted, than Gartner in guiding people towards buying software. Gartner serves Fortune500 CIOs/CTOs, but what about an entire universe of business; this is where G2 enables small companies and SMBs, or even large corporations, to search for software that works for them. Rather than getting stuck with clunky software G2's authentic reviews ensures a safe and secure way of buying software for many businesses. Enjoy this podcast.00:00...
2024-10-0342 min
Not Another CEO PodcastThe Journey of Scaling a Tech Company - Godard Abel - Not Another CEO Podcast - Episode #9Joining the show this week is someone who’s been building and selling successful companies for 25 years. A well-known and widely respected name in the SaaS community, this guest is none other than the Co-Founder and CEO of G2, Godard Abel. Godard joins host David Politis to discuss his journey building multiple successful businesses. Godard examines the importance of having the right co-founders, the benefits of a dialed-in team, as well as struggles when scaling a business. He delves into fundraising experiences and managing leadership transitions. Takeaways:The importance of trusted co-founders. Having co-founders that...
2024-09-171h 02
Think Like an OwnerGodard Abel - Riding Enterprise Software Wave at G2 - Ep.224Ep. 224: Alex (@aebridgeman) is joined by Godard Abel (@GodardAbel). My guest is Godard Abel, founder and CEO of G2, an enterprise software marketplace that helps software buyers find the right software for their companies and key problems. G2 is the third company he has led as CEO, the first two being BigMachines, founded in 2000, and SteelBrick, founded in 2014. We talk about lessons learned building all three companies, challenges he’s currently facing, picking the right industries to build in, hiring talented people, and what trends in software and AI he’s excited about today. There were...
2024-05-2844 min
Grace Church FairviewBy Faith - Abel - Pastor Ben Godard - May 19, 2024This week Pastor Ben continues our By Faith series with a message called Abel.
2024-05-1940 min
AIs Wide Open PodcastAIs Wide Open Most Popular: Godard Abel (CEO, G2) - Every Software Company will be a Data CompanyRohan and Godard talk about:
- Godard’s entrepreneurial journey: how his first company, BigMachines nearly failed 3 years in, how he and his co-founders kept going
- AI Monty - G2’s latest AI release, a chat-based assistant for evaluating and choosing software vendors
- How AI is likely to lead to a complete overhaul in CRM and associate sales tech
Why G2 is fundamentally a data company, and why every software company will be a data company in the age of AI
- G2's proprietary data advantage and how it will continue to expand that data advantage
2024-05-1440 min
AIs Wide Open PodcastS1 E17 Godard Abel (CEO, G2) - Every Software Company will be a Data CompanyRohan and Godard talk about:
- Godard’s entrepreneurial journey: how his first company, BigMachines nearly failed 3 years in, how he and his co-founders kept going
- AI Monty - G2’s latest AI release, a chat-based assistant for evaluating and choosing software vendors
- How AI is likely to lead to a complete overhaul in CRM and associate sales tech
Why G2 is fundamentally a data company, and why every software company will be a data company in the age of AI
- G2's proprietary data advantage and how it will continue to expand that data advantage
2023-11-1340 min
Generative AIWhere You Go For (AI) Software: A New Approach to Using Generative AI with G2’s Godard AbelIn this episode Ajay Manglani is joined by Godard Abel, Founder and CEO of G2, to discuss the fascinating world of AI and productivity as it relates to the software discovery and buying process. They explore how AI is revolutionizing the tech industry, from increasing productivity to enhancing customer experiences. Godard shares insights on leveraging AI to stay competitive, the power of unique datasets, and the importance of conscious leadership. They also discuss the rise of conversational interfaces, the positive impact of AI assistants on the workforce, and the future of software buying and selling with the help of...
2023-09-2739 min
How Success HappensGodard Abel, Co-Founder and CEO of G2, on Cultivating a New E-Commerce Experience Godard Abel is the Co-Founder and CEO of G2, the largest and most trusted software marketplace, making B2B tech buying easy by connecting buyers to vendors based on authentic customer reviews and real-time ratings of business software and services. Previously, Godard built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). He is also chairman of Logik.io and ThreeKit, helping to create the next generation of configuration technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-09-2036 min
How Success HappensGodard Abel, Co-Founder and CEO of G2, on Cultivating a New E-Commerce Experience Godard Abel is the Co-Founder and CEO of G2, the largest and most trusted software marketplace, making B2B tech buying easy by connecting buyers to vendors based on authentic customer reviews and real-time ratings of business software and services. Previously, Godard built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). He is also chairman of Logik.io and ThreeKit, helping to create the next generation of configuration technology.
2023-09-2035 min
Lead the Team (Top 2% of Podcasts)Why Weakness Elevates Your Leadership - G2 CEO and Co-Founder Godard AbelA documentary showed his weakness….… then it elevated his leadership and inspired thousands.Godard Abel is a 5x B2B SaaS Entrepreneur and Co-Founder and CEO of G2, the world's largest and most trusted software marketplace, which he co-founded in 2012. G2 is used by 80 million people annually with over 2 million authentic peer reviews. It’s valued at $1.1B today.While Godard’s career on the surface looks like a massive succession of “homeruns”, he wasn’t feeling successful on the inside. He was struggling mightily with his mental and physical health. He was in a bad...
2023-09-0741 min
Make It Happen Mondays - B2B Sales Talk with John BarrowsGodard Abel: Unlocking Success for Software Buyers and Sellers in the G2 MarketplaceGuest host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with Godard Abel, CEO and Co-Founder of G2. Godard shares invaluable insights into the world of software buying and selling from G2, as well as his 2 $400m+ exits SteelBrick to SalesForce and BigMachines to Oracle. He highlights the importance of building a trusted reputation, how tech partnerships unlocked organic growth at BigMachines, the importance of data and content integrations, and the future of software recommendations with Monty, G2's AI tool. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven land...
2023-09-0544 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 684: A Deep Dive Into G2, The Power Of AI, Going Multi-Product, And The 2023 EcosystemG2 is a unicorn startup that’s stayed in the game for over a decade. G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now.
2023-08-3025 min
The SaaS Revolution ShowApplying AI to Reimagine Your Product and Your Company to Make a Quantum Leap Forward in Tough TimesIn this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Godard Abel, Co-founder and CEO of G2, who shares the importance of applying AI to reimagine your product and your company to make a quantum leap forward in tough times.
It'll be easier to get from hundred to a billion than it was to get from, frankly, zero to one, you know, or even zero to a thousand dollars is the hardest right? And then I think each order of magnitude gets a bit easier if you stay with it. But it's, I'd say years o...
2023-08-2437 min
My Biggest LessonGodard Abel: Be a Conscious LeaderThis week Chris speaks with Godard Abel, the CEO of G2, the leading business software review platform and marketplace, which he co-founded in 2012. G2 recently achieved unicorn status at a $1.1B valuation after raising $257M in capital to fuel global growth. Godard is also Executive Chairman of ThreeKit and Logik.io. Previously, he served as CEO of SteelBrick which was acquired by Salesforce in 2016 for $360M. In this episode, Godard shares how his first company inspired him to create G2, his perspectives on the evolution and differences in the SAAS and tech ecosystems in Colorado compared to Silicon Valley, an...
2023-08-1720 min
Inspired with Alexa von TobelHow to Channel Your Creative Spirit with Godard Abel of G2To build one successful company is a feat. But to do it over and over again? Over the course of his career, Godard Abel has built repeat successes as a serial entrepreneur. Today, he is co-founder and CEO of G2, the world's largest and most trusted software marketplace used by over 80 million people. But he is also the founder of Big Machines (acquired by Oracle) and SteelBrick (acquired by Salesforce). Godard shares how to find joy in the ups and downs of the entrepreneurial journey, how to build a community of trusted peers, and why he believes AI will...
2023-08-1631 min
Experience-Focused Leaders6 - Where You Go for Software: Reach Your Peak with G2's Godard AbelYour host, Alex Shevelenko, talks with the Founder and CEO of G2, Godard Abel. G2 is the largest and most trusted software marketplace. More than 80 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews.G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.To learn more about Godard's work, click HERE and...
2023-07-2750 min
Category VisionariesHow B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)In today's episode of Category Visionaries, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories.
Topics Discussed:
The founding story of G2
The problems with traditional analyst firms
How G2 has built a foundation on trust
How categories are created at G2
How G2 is leveraging AI and what’s coming next
Godards number one piece of advice for B2B founders looking to create a market category
2023-07-0536 minCategory VisionariesHow B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)In today's episode of Category Visionaries, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories.
Topics Discussed:
The founding story of G2
The problems with traditional analyst firms
How G2 has built a foundation on trust
How categories are created at G2
How G2 is leveraging AI and what’s coming next
Godards number one piece of advice for B2B founders looking to create a market category
2023-07-0536 min
Culture HangCannes Film Festival 2023: Johnny Depp's Return, Rolling Stones vs The Idol & Croisette CustomsContent warning for Matty Healy's behaviour & Johnny Depp's domestic abuse trial
It's all been about Cannes the last couple of weeks so we thought we'd talk all about what went down, why it is the length it is, random etiquette rules and the films we're the most excited to see because of it.
Pop culture moments of the week include a new Barbie trailer and Matty Healy and Taylor Swift
We have a Patreon with TWO bonus episodes, Celebrity Corner and Bad Book Club, released each month! If you want to hear more from us, support u...
2023-05-3059 min
Mental Health at WorkLearning to lead & live more consciously (feat. Godard Abel | G2)Godard Abel, CEO & Co-founder of G2, reflects on how his early career was shrouded by a dark cloud of fear and anxiety—and how discovering the framework of conscious leadership transformed his approach to work, his mental health, and his life.HR folks & managers: check out Tough Conversations here. Learn how to navigate sensitive topics like salary chats, periods & work, letting people go, and much more 💪
2023-05-0933 min
Behind the CategoryHow B2B Market Categories Are Created with G2’s Godard AbelIn today's episode of Behind the Category, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories.
Topics Discussed:
The founding story of G2
The problems with traditional analyst firms
How G2 has built a foundation on trust
How categories are created at G2
How G2 is leveraging AI and what’s coming next
Godards number one piece of advice for B2B founders looking to create a market category
2023-03-1536 min
Protect the Hustle | A SaaS PodcastG2’s Godard Abel on Overcoming the Crisis of TrustToday's guest is Godard Abel. He is the Co-founder & CEO of G2.com, a software marketplace with authentic peer reviews to make purchasing software that much easier. With his vast experience as an executive heading up multiple high-performing companies (like SteelBrick and BigMachines - purchased by Salesforce and Oracle respectively), Godard offers valuable advice on what it means to be a stellar operator. In this episode, he sat down with Patrick Campbell at SaaStock 2022 and broke down a number of fundamental learnings.High Level OverviewEstablish a strong company culture that fosters trust and collaboration.Leverage...
2023-03-0735 min
SaasHoles "Rev Ops with an edge"Alex Theuma Founder and CEO of SaaStock#saas #revops #revopswithanedge #revenueoperations
Alex Theuma CEO and Founder of SaaStock joins Pete Jansons and Jamie Carney of the SAASholes Revenue Operations Podcast to give an update on the SAAStock show coming to Austin
After 11 years of sales experience in IT, Telecoms & Cloud, Alex Theuma started a blog on SaaS called SaaScribe. This soon caught on and he built a powerful network across the SaaS founder and investor community. The blog soon led to the creation of the first ever podcast on B2B SaaS, called The SaaS Revolution show, and that...
2023-02-0953 min
The SaaS Revolution ShowSurviving and Thriving in a Downturn: Lessons Learned Weathering Economic Storms Over 25 Years Building SaaS LeadersFrom the SaaStock 2022 Scale Stage: Godard Abel, Co-Founder & CEO at G2, discusses surviving and thriving in a downturn: his lessons learned weathering economic storms over 25 years building SaaS leaders.
Godard Abel shares what it takes to weather economic storms and market downturns as a SaaS leader. Surviving the downturn and thriving to success can be done. Join him to hear the lessons learned from over 25 years of working to stay ahead of the game.
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2022-12-2219 min
CEO.com | Dispatches from the frontiers of leadershipGodard Abel, CEO of G2, on Building Trust and Great Relationships in the Entrepreneurial WorldGodard Abel talks to Clint about building Big Machines and SteelBrick, merging with SalesForce, working with brands on product visualization in the metaverse with ThreeKit, looking for natural partnerships and building trust when acquiring companies, the benefit of entrepreneurial hubs, the value of speaking up as a leader, and the future of G2. Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).
2022-10-1326 min
The Rest Is HistoryFrench History on FilmTom and Dominic welcome film critic Muriel Zagha to discuss the home of cinema, France, and its history through ten films, spanning from Vercingétorix to Vichy. Featuring Jean Renoir, Isabelle Adjani, Louis de Funès and many more. Full list:Jeanne la Pucelle (Jacques Rivette, 1994)La reine Margot (Patrice Chéreau, 1994)Ridicule (Patrice Leconte, 1996)Napoleon (Abel Gance, 1927)Les enfants du paradis (Marcel Carné, 1943-45)J’accuse (Roman Polanski, 2019)La grande illusion (Jean Renoir, 1937)Le corbeau (Henri-Georges Clouzot, 1943)La gra...
2022-10-131h 24
Future of TechThe Future of Software Evaluation, Godard Abel, CEO, G2Intro: Business leaders can reasonably feel overwhelmed, at times, with the volume of software solutions in the world that may or may not be helpful to their companies. On this episode of Future of Tech, Godard Abel, the Co-founder and CEO of G2, explains how G2 has created a marketplace where business leaders can check out useful software reviews. Godard also shares lessons he learned along his entrepreneurial path, including learning a practice to increase his consciousness and to allow himself to feel and process his emotions. En...
2022-09-0500 min
GritCo-founder and CEO G2, Godard Abel: Finding Opportunity in Challenging TimesAfter rescuing his first startup BigMachines from the brink of bankruptcy and building it to positive cash flow, Godard Abel thought the express lane of life was opening up to him. But after the board replaced him as CEO, Godard — now the CEO of B2B tech buying firm G2 — found himself on a rocky road for 10 years. He had all the money he could want, but also overwhelming fear, anxiety, and depression. To break out of this funk, Godard says he had to embrace presence and reckon with why entrepreneurship called him.In this episode, Godard and...
2022-08-081h 00
Atlanta Startup PodcastMeet the Founder Making Your Software Famous, Godard Abel of G2Did you know 2 of the top 4 software companies in the world are in Atlanta? That's what G2's 1.6 million software reviews say. Learn which companies these are, and get more inside stories from CEO and Founder Godard Abel of G2. He shares both founder challenges and successes on his path to building a unicorn company. If you are a founder, listen to this ep for tips on how his software ratings platform can bring you customers. Find out which metrics to use when you ask customers for reviews. You'll earn why Godard is expanding in Atlanta. Hint: it's not just...
2022-03-0441 min
"World of DaaS"Godard Abel (CEO of G2): Defining Software CategoriesGodard Abel, CEO of G2, talks with World of DaaS host Auren Hoffman. G2 is a software marketplace, valued at $1.1B that helps people make software decisions based on peer reviews. Auren and Godard cover how G2 took on the very hard task of creating software categories, unintentionally built a hard-to-replicate, revenue-generating data product, and mastered the art of SEO. They also discuss why Venture Capital wasn't ready to invest in G2 at the time of its founding, the advantages of being a multi-time founder, how to identify and grow leaders, and more. World of...
2021-10-1447 min
Coffee with ClosersThe Secret of Building Thriving Tech Business | Godard Abel on Coffee with ClosersEntrepreneurship is a very humbling experience. The day you start, you think you’re going to change the world. But then customers say no, investors say no, recruits say no, and that’s when you realize you have no magic bullets. Today’s guest for Coffee with Closers is convinced that even after 20+ years in business, he hasn’t got any. He still needs to grind through it. Meet Godard Abel - the co-founder and CEO of G2 - probably the most popular business software and services review platform to date. Godard’s story is mind-blowing. He went from almost getti...
2021-06-1438 min
OMR Silicon Valley Update#024 Godard Abel, CEO & Co-Founder von G2Heute im OMR Silicon Valley Update: CEO und Founder von G2: Godard Abel.
Heute im OMR Silicon Valley Update: CEO und Founder von G2: Godard Abel.
Wenn man zwei Exits mit über $400M gemacht hat und das aktuelle Startup über $450M wert ist, dann ist man schon mal ein top Gesprächspartner. Wenn dann noch einer der ersten Investoren John Sculley war (das ist der Typ, der damals bei Apple Steve Jobs rausgeworfen hatte) und man ein super entspannter und sympathischer Mensch ist, dann ist das ein Garant für einen vielversprechenden Podcast. Godard ist sicher einer der erfolgreichsten deut...
2021-03-3044 min
Future of WorkThe Future of the Office in a post-COVID worldGodard Abel (CEO, G2), J Schwan (CEO, Kin + Carta), Amanda Lannert (CEO, Jellyvision), and Justyn Howard (CEO, Sprout Social) discuss their new approach to office space and company culture and leadership lessons learned during the pandemic.MCCSRealty.com. Helping office tenants embrace the new normal.
2021-03-181h 00
The Datavana PodcastEp16: Godard Abel, Co-founder & CEO at G2“It was way too hard for software buyers to discover amazing apps,” - this was the main challenge Godard and his team had to overcome when building G2. In episode #16 of our Datavana Podcast, Godard Abel, co-founder and CEO at G2, shares the inspiration for G2, a Yelp for the B2B software market, and explains why G2 surged during COVID.G2 creates impact and improves product distinguishability by encouraging users, vendors, and marketers to provide authentic customer reviews to boost brand awareness. “It's much easier for software buyers to find the right apps, but th...
2021-03-1841 min
GTM Made Simple767. The 5 Factors of Success in Entrepreneurial LeadershipIn this throwback episode, we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.
2021-01-0516 min
GTM Made Simple767. The 5 Factors of Success in Entrepreneurial LeadershipIn this throwback episode, we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.
2021-01-0516 min
Growth Think TankDefine Your Culture Before You Create Your Product with Godard Abel at G2Your company has a culture whether or not you intentionally set it. When you define your culture to empower people, you set up the business for long-term success. The essential parts to define your culture are a big part of why a company grows fast. Today's guest is Goddard Abel, CEO at G2. Inc Magazine ranked G2 #408 on the 2020 Inc 5000 list. This company helps B2C and B3b brands provide immersive online shopping experiences. Goddard sees the power of culture through all of the companies he has built over the years. Discover the ability to define your culture...
2020-12-2722 min
The SaaS Revolution ShowThe Blueprint to building a successful SaaS company: Insights from Godard Abel & Jacco Van Der KooijJacco Van Der Kooij, CEO of Winning by Design, and Godard Abel, CEO of G2 join Alex Theuma on The SaaS Revolution Show. Jacco and Godard are two of the speakers at SaaStock's brand new Blueprint event, taking place on December 15. We've put together the Blueprint to help SaaS CEOs go from good startup to great scaleup.
They share the founding stories of their companies and the biggest lessons they've learned on their journey to scaling a SaaS company.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: h...
2020-11-2624 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 396: Buying patterns in the Enterprise: CEOs and More- Who's Really Buying & Why with Godard Abel, Co-founder & CEO @ G2, Mike Weir, Chief Revenue Officer @ G2 and Samantha DeStefano, Vice President, Enterprise Sales @ UpWorkAs digital business and collaboration models have been permanently accelerated by the events of 2020, our panel of SaaS experts discuss who's buying in the Enterprise, and how to drive conversions across multiple business functions. Video and blog post: https://www.saastr.com/buying-patterns-in-the-enterprise/
2020-11-1223 min
B2B Category Creators with Gil AlloucheGodard Abel, CEO at G2, Manny Medina, CEO at Outreach.io and Mark Organ, Founding CEO at EloquaIn this first episode, Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement!You'll walk away from this episode...
2020-10-1346 min
Let's Grab Coffee Podcast ☕LGC E88 - Godard Abel | 2 successful exits (Oracle & Salesforce) to now building G2.com, one of Chicago's top B2B Tech startupsEntrepreneur delivering success to B2B tech buyers and vendors via G2.com marketplace...and supporting ThreeKit in building the world's most amazing 3D visual selling platform.Previously built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).--- Support this podcast: https://anchor.fm/georges-khalife/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekhalife.substack.com
2020-09-0350 min
Let's Grab Coffee Podcast ☕LGC E88 - Godard Abel | 2 successful exits (Oracle & Salesforce) to now building G2.com, one of Chicago's top B2B Tech startupsEntrepreneur delivering success to B2B tech buyers and vendors via G2.com marketplace...and supporting ThreeKit in building the world's most amazing 3D visual selling platform.
Previously built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).
2020-09-0350 min
Agency IconsFrom G2 to HelpScout, Adam Goyette talks us through his approach to high performance growthEpisode Outline[04:39] Adam’s background[07:16] His journey from minoring in advertising company to ending up in a company like G2[10:13] How we learn best by getting our hands dirty[11:18] The way his company helps in cutting through the noise of what marketers get all the time[12:04] The culture in G2, where people leaving reviews or you're getting traffic to your profile or there's traffic to the category and people are comparing you against one of your competitors[14:34] HelpScout is really trying to build a smart, sophisticated platform th...
2020-07-0226 min
Protect the Hustle | A SaaS PodcastG2’s Godard Abel on the Importance of an Entrepreneurial FamilyTopics covered in this episode
Accepting the lows with the highs of entrepreneurship
The importance of a support system
Trust & loyalty comes through being human & garnering interactions
Building community
The people are what make a company successful
This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
2020-06-0949 min
GTM Made Simple605. From LinkedIn Live: Leadership in Uncertain TimesSure, the COVID-19 crisis is unprecedented in modern times. But we’ve had our fair share of crises. The dot-com bubble, 9/11, the Great Recession — for many, these are recent memories. In every one, leaders found a way to do what they do best: lead. And one thing they all say about weathering these storms: If you can survive, you can thrive. My guest today is Godard Abel, Co-Founder & CEO at G2 is one such leader. He got his start as an entrepreneur in the dot-com bubble and hung on until after 9/11. He came out of...
2020-05-1129 minGTM Made Simple605. From LinkedIn Live: Leadership in Uncertain TimesSure, the COVID-19 crisis is unprecedented in modern times. But we’ve had our fair share of crises. The dot-com bubble, 9/11, the Great Recession — for many, these are recent memories. In every one, leaders found a way to do what they do best: lead. And one thing they all say about weathering these storms: If you can survive, you can thrive. My guest today is Godard Abel, Co-Founder & CEO at G2 is one such leader. He got his start as an entrepreneur in the dot-com bubble and hung on until after 9/11. He came out of...
2020-05-1129 min
14 Minutes of SaaS - founder stories on business, tech and lifeInfinite Aisle of Buyer Experiences - Godard Abel, 3 of 3"You do need obviously commitment and perseverance – so obviously only pick an idea you really willing to almost die for. Because you will have struggles, every one of my companies had struggles. And so really having that belief that this really should come into the world is super important - so you can get through the tough times."
2020-04-0100 min14 Minutes of SaaS - founder stories on business, tech and lifeData, not Magic - Godard Abel, 2 of 3"G2, at the beginning there was a lot of skepticism in the first couple of years ... the first 2 million bucks we have to fund ourselves ... VCs were like “I get the concept, but are enterprise users going to share? … and how long is this gonna take you?” And we couldn't generate any revenue either for a couple of years. We had no metrics. So we were fortunate, we could do it because we believed in it so much"
2020-04-0100 min14 Minutes of SaaS - founder stories on business, tech and lifeSolving a problem for Dad - Godard Abel, 1 of 3"I started a company in Silicon Valley, but we decided to move to Chicago partly because we had to go the organic road. We had to save money ... So I kind of realised I more, back then, strategy. I had been a consultant MBA, but I was too theoretical about business and I realized, ‘Wow, the only way we're going to grow organically … we have to close the next deal on the table.’ And then I just shifted my priority to like, ‘Hey, what's the next steps to close the next deal?’ And I'm just gonna focus on that kind of like tu...
2020-04-0100 min
The SaaS Revolution ShowSaaS pricing and building a sales team with G2 co-founder Godard Abel and Accel partner Philippe Botteri [Live from SaaStock19]This week’s episode of the SaaS Revolution Show is a live recording from SaaStock 2019. In this episode Philipe Botteri, partner with Accel, interviews G2 cofounder and chairman, Godard Abel.
It was a really interesting conversation that followed Godard’s entrepreneurial journey from his first startup BigMachines, to founding and scaling G2. As an experienced entrepreneur he offered lots of fascinating insights on everything from SaaS pricing, sales, and financing. This is a must-listen for early-stage SaaS founders, with tons of practical takeaways.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025...
2019-11-1434 min
GTM Made Simple22: The 5 Factors of Success in Entrepreneurial Leadership w/ Godard AbelIn this one we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.
2019-08-2716 minGTM Made Simple22: The 5 Factors of Success in Entrepreneurial Leadership w/ Godard AbelIn this one we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.
2019-08-2716 min
GTM Made Simple217: Flashback - The 5 Factors of Success in Entrepreneurial Leadership w/ Godard AbelIn this one we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.
2019-08-2716 min
GTM Made Simple301: Building a Culture That Can Take You Public w/ Godard AbelA lot of entrepreneurs dream of ringing the bell. You’ve poured your blood, sweat, and tears into your venture. Finally, it’s going public. But to get to that point, you’ve got to overcome a lot of challenges. In today’s marketplace, you can spin up a new business in minutes. Gone are the days that required raising millions just to get your app up and running. The challenge is no longer about getting started. It’s about breaking through the noise. And one of the key...
2019-08-2734 minGTM Made Simple301: Building a Culture That Can Take You Public w/ Godard AbelA lot of entrepreneurs dream of ringing the bell. You’ve poured your blood, sweat, and tears into your venture. Finally, it’s going public. But to get to that point, you’ve got to overcome a lot of challenges. In today’s marketplace, you can spin up a new business in minutes. Gone are the days that required raising millions just to get your app up and running. The challenge is no longer about getting started. It’s about breaking through the noise. And one of the key...
2019-08-2734 minGTM Made Simple217: Flashback - The 5 Factors of Success in Entrepreneurial Leadership w/ Godard AbelIn this one we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.
2019-08-2716 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 233: G2 Founder & CEO, Godard Abel on How To Set Ambitious But Achievable Sales Rep Quotas & The Lessons From 2 Successful Exits on The Breaking Points In The Scaling of SaaS OrgsGodard Abel is the Founder & CEO @ G2, the company helping millions of business make better product buying decisions every month. To date, Godard has raised over $100m in funding with G2 from the likes of Accel, IVP, High Alpha, Pritzker Group and Chicago Ventures just to name a few. As for Godard, he founded his first business, BigMachines, in 2000, a business he scaled to $50m in revenue and over 300 people up until it’s acquisition to Oracle 11 years later for $400m. Godard then became CEO @ Steelbrick where he took them from 5 to 200 employees and increased bookings by 37x in 7 qu...
2019-05-1329 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 233: G2 Founder & CEO, Godard Abel on How To Set Ambitious But Achievable Sales Rep Quotas & The Lessons From 2 Successful Exits on The Breaking Points In The Scaling of SaaS OrgsGodard Abel is the Founder & CEO @ G2, the company helping millions of business make better product buying decisions every month. To date, Godard has raised over $100m in funding with G2 from the likes of Accel, IVP, High Alpha, Pritzker Group and Chicago Ventures just to name a few. As for Godard, he founded his first business, BigMachines, in 2000, a business he scaled to $50m in revenue and over 300 people up until it’s acquisition to Oracle 11 years later for $400m. Godard then became CEO @ Steelbrick where he took them from 5 to 200 employees and increased bookings by 37x in 7 qu...
2019-05-1329 min
IVP's Hypergrowth PodcastG2 Crowd's Godard Abel on Sales Success for HypergrowthIVP investor, Alex Lim, sits down with G2 Crowd's Co-Founder and CEO Godard Abel to talk effective sales practices, being authentic and why personal reputation is critical for entrepreneurship and hypergrowth.Support the show
2019-04-0928 min
Creating Distance#77 – How To Build A Successful Company Through Conscious Leadership | Godard AbelMark Cuban is famous for saying “In business, you only need to be right once.”
Godard Abel doesn’t believe in that. He’s already been right twice and is working on his third project now.
In 2013 Abel sold his software company, BigMachines to Oracle for $400M.
Then in late 2015 he sold his next company, SteelBrick to Salesforce.com for $360M.
But Abel isn’t an overnight success story. BigMachines took nearly a dozen years to build and Abel told me that they missed their sales numbers every year for the first seven years. With only $1.5M left in the bank, he a...
2018-08-2948 min
Millennial Sales#77 – How To Build A Successful Company Through Conscious Leadership | Godard AbelMark Cuban is famous for saying “In business, you only need to be right once.”
Godard Abel doesn’t believe in that. He’s already been right twice and is working on his third project now.
In 2013 Abel sold his software company, BigMachines to Oracle for $400M.
Then in late 2015 he sold his next company, SteelBrick to Salesforce.com for $360M.
But Abel isn’t an overnight success story. BigMachines took nearly a dozen years to build and Abel told me that they missed their sales numbers every year for the first seven years. With only $1.5M left in the bank, he a...
2018-08-2948 min