Shows
Down To BusinessClean Winners: Sustainability Strategy That Puts Customers FirstWe all know we need to buy and use sustainable products, but our wallets also guide us. Bobby speaks to the co-author of a new book that says sustainability programmes often fail because of this. Goutam Challagalla, co-author of ‘Clean Winners: Sustainability Strategy That Puts Customers First’, joins Bobby to discuss.
2026-03-1409 minDown To BusinessClean Winners: Sustainability Strategy That Puts Customers FirstWe all know we need to buy and use sustainable products, but our wallets also guide us. Bobby speaks to the co-author of a new book that says sustainability programmes often fail because of this. Goutam Challagalla, co-author of ‘Clean Winners: Sustainability Strategy That Puts Customers First’, joins Bobby to discuss.
2026-03-1409 min
Michael's Green World#21B - Kein Green Premium – Wie Innovation Nachhaltigkeit marktfähig macht (Teil 2) {KI gedubbt}{TEIL 2}
Ein Gespräch mit den IMD-Professoren Fréderic Dalsace und Goutam Challagalla über „No Green Premium“ und den Wandel von Nachhaltigkeit als Right to Play hin zu Innovation als Right to Win. Mit realen Unternehmensbeispielen und Einblicken in ihr im Harvard Business Review vorgestelltes Buch Clean Winners, das während der WEF-Woche 2026 in Davos lanciert wurde.
Teil 1 beleuchtete die Compliance-getriebenen Vorteile. Teil 2 steht für Sustainability 2.0.
Die zentrale Idee von Clean Winners ist: Nachhaltigkeit wird erst dann zum Wettbewerbsvorteil, wenn sie Innovation antreibt, die Ressourcenallokation steuert und neuen Kundennutzen schafft. Solange sie primär als Reporting- und Compliance-Aufgabe verstanden wird, blei...
2026-02-171h 10
Michael's Green World#21A - No Green Premium – Sustainability Needs Innovation to Win Customers (Part 2){PART 2}
A conversation with IMD professors Frédéric Dalsace and Goutam Challagalla on “no green premium” and the shift from sustainability compliance as a right to play toward innovation as a right to win. Real-world business cases and insights from their HBR-published book Clean Winners, launched in Davos during 2026 World Economic Forum week.
Part 1 focussed on compliance related benefits, Part 2 talks about Sustainability 2.0.
The central idea behind Clean Winners is that sustainability becomes a competitive advantage only when it drives innovation, guides resource allocation, and creates new value for the customer. As long as it is treated mainly as a comp...
2026-02-171h 10
Michael's Green World#20B - Kein Green Premium – Wie Innovation Nachhaltigkeit marktfähig macht (Teil 1) {KI gedubbt}Ein Gespräch mit den IMD-Professoren Goutam Challagalla und Frédéric Dalsace, Autoren von Clean Winners
Man kauft Waschmittel nicht, um nachhaltig zu sein, sondern um saubere Wäsche zu haben.
(Aus einem aktuellen LinkedIn-Post von IMD zur Lancierung des im Harvard Business Review veröffentlichten Buches Clean Winners in Davos.)
In dieser Episode greifen wir diese Idee gemeinsam mit den IMD-Professoren Frédéric Dalsace und Goutam Challagalla auf und führen sie weiter. Wir sprechen über „no green premium“ – und darüber, warum Nachhaltigkeit dann am besten skaliert, wenn sie in Lösungen eingebettet ist, die auch öko...
2026-02-1149 min
Michael's Green World#20A - No Green Premium – Sustainability Needs Innovation to Win Customers (Part 1)A Conversation with IMD’s Goutam Challagalla and Frédéric Dalsace, authors of Green Winners
You don’t buy laundry detergent to be sustainable, you buy it to clean your clothes.
(From a recent LinkedIn post by IMD on the launch of hbr published book Clean Winners in Davos.)
In this episode, together with IMD professors Frédéric Dalsace and Goutam Challagalla, we take this idea further. We talk about “no green premium” — and why sustainability scales best when it is built into solutions that make strong economic sense.
Most of this conversation is about concr...
2026-02-0949 min