Shows
The Near MemoGoogle’s Review Algorithms Are Tightening — Here’s What the Data ShowsSend us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-12-1928 minThe Near MemoAI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business NOWSend us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Su...
2025-12-1130 minThe Near MemoAI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do NowSend us a textIn this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google’s index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility.We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how to create content that earns true distribution in 2025.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscr...
2025-12-0433 minThe Near MemoGoogle Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI WarSend us a textIn this episode of the Near Memo, Mike Blumenthal and Greg Sterling unpack Google’s dramatic shift toward an AI-first search ecosystem — including the rollout of Know Before you Go in Maps, ads in the new AI Mode in Search & Maps, and the introduction oof Gemini 3 what that means for personalization and marketers.We explore:• Google Maps’ new AI-powered interfaces — including Know Before You Go and the prominent “Ask” module that pulls data from reviews, websites, and third-party sources. We discuss how Google is reshaping t...
2025-11-2137 minThe Near MemoWhat #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking StudySend us a textGreg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not. From review response rates and schema misfires to UTM tracking errors, the trio unpacks what’s real in local SEO and what’s hype. The episode closes with a lively debate about the AI-driven future of the SERP.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-11-121h 01The Near MemoAI Search, Reviews, and the Future of Local SEO — Darren Shaw Breaks Down the 2026 Ranking FactorsSend us a textLocal SEO just got a major shake-up. In this episode, Darren Shaw of Whitespark joins Mike Blumenthal, David Mihm, and Greg Sterling to reveal key takeaways from the 2026 Local Search Ranking Factors study — including how AI search, behavioral signals, and reviews are changing the local game. Hear what really moves the needle, what’s fading, and where Google, Gemini, and ChatGPT fit into your future strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-11-0744 minThe Near MemoTikTok’s Local Play: How Gen Z Is Rewriting Local SearchSend us a textIn this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok’s “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z’s shift toward TikTok and Instagram is reshaping local search, what the Adobe and SOCi studies reveal, and why authenticity may be TikTok’s edge over Google Reviews.You’ll learn:• How TikTok gamifies local reviews• Why 62 % of Gen Z prefer TikTok for finding local businesses• How to track TikTok referrals in GA4 & GSC• Why revi...
2025-10-3046 minThe Near MemoGoogle’s Local Antitrust Battle with Yelp, Gemini’s “Grounded” Local AI, and ChatGPT’s New Local ResultsSend us a textIn Episode 229, Mike and Greg unpack Yelp’s revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google’s “grounded” Gemini AI—supposedly tied to Maps data—and Mike’s test results showing how unreliable it still is. Finally, they explore ChatGPT’s new local results format, which borrows from Google Maps, and debate whether AI interfaces can ever be trusted to tell the truth.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-2333 minThe Near MemoAI & Local Business: How AI Is Rewriting Location Management; Interview with Ana Martinez, P2Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI’s role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-1634 min
4 Guys Talking About AIHow People Really Use ChatGPT, And Why It Matters More Than MetricsAI valuations are skyrocketing, money is looping through trillion-dollar cycles, and new research shows frontier models like Claude and GPT-5 are matching human experts in real-world work. In this episode of 4 Guys Talking About AI, our 2 Guys Andy and Greg unpack the latest shifts shaping AI’s future, and what they mean for businesses, workers, and everyday users.We explore:📈 Anthropic’s $183B valuation and what it means for competitors like Perplexity and Mistral💸 The $100B AI money loop between OpenAI, Oracle, and Nvidia🧑💻 AI vs. Humans: how Claude and ChatGPT perform on real professional tasks...
2025-10-1029 minThe Near MemoInside Uberall’s Local AI Shift: From Culture Shift to Client Tools; Part 1Send us a textUberall’s CTO Ana Martinez joins Greg Sterling & Mike Blumenthal to reveal how the company is going “AI native with their Local Platform location management.” From internal culture shifts to new client-facing tools like UBI and Location Performance Score, learn how AI is reshaping products, teams, and customer expectations.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-0931 minThe Near MemoGoogle GBP Suspension Increases?, The Future of Reviews, and Liz Reid’s AI Vision for SearchSend us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google’s Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-0135 minThe Near MemoGoogle Review Extortion, Maps AR, What ChatGPT is Missing & YouTube’s Strategic PowerSend us a textIn this episode of the Near Memo, Mike and Greg break down:The rise of Google Business Profile review extortion scams 📉Google Maps’ new AR feature: See it. Snap it. Ask it. 🗺️Why ChatGPT still falls short for local search vs Google 🔎YouTube’s strategic role in Google’s AI & local marketing future ▶️👉 Subscribe for more insights on Google, AI, and local marketing.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-09-2533 minThe Near MemoInterview with Barry Schwartz: Review Ransom, The State of the Open Web, and the Implications of AI on Search InterfacesSend us a textIn this episode, Greg Sterling, Mike Blumenthal, and Barry Schwartz discuss various pressing topics in the digital marketing landscape, including the rise of local review ransom schemes, the ongoing debate about the state of the open web, and the implications of AI on search interfaces. They explore how Google's recent changes and the introduction of AI features are reshaping user experiences and the future of search. The conversation also touches on the challenges businesses face with review moderation and the impact of spam on search quality.Subscribe to our newsletters and...
2025-09-1849 minThe Near MemoAI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t FallingSend us a textMike Blumenthal and Greg Sterling discuss three hot-button topics:Consumer vs. industry perspectives on Google’s AI OverviewsHow review expectations differ from actual behavior in the legal verticalWhy Datos data shows AI growth isn’t displacing search usageSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-08-2826 minThe Near MemoGoogle’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing InsightsSend us a textGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google’s evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subs...
2025-08-2128 minThe Near MemoPart 2- Barnacle SEO in the AI Era: Will Scott on Tools, Automation & Content StrategySend us a textIn part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-08-1431 minThe Near MemoThe Future of Maps: User Focused, Contextual & Integrated AI with Goetz WeberSend us a textGreg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI. For relevant links and a transcript visit our site. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-3147 minThe Near MemoPew & Ahrefs Reveal Click Declines & AIO Disruption, Local SEO vs. AI: What Happens to the Pack?,Send us a textThis week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, and YouTube’s quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-2432 minThe Near MemoGoogle Fixes GBP Alerts Sort Of, Expands "Ask for Me" Local Quotes, ChatGPT Local Search Disurptor?Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google’s overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google’s AI-powered “Ask for Me” local quote feature, and ChatGPT’s growing impact on local search. Plus: Will businesses benefit from the Ask for Me feature?Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-1836 minThe Near MemoGoogle’s AI Overviews, ChatGPT’s Search Shift, and Google's Secret WeaponSend us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-1031 min
Local Marketing Beat PodcastFuture Trends in AI for Local Marketing (with Greg Sterling, Near Media)In this episode of Local Marketing Beat, host Christian Hustle is joined by Greg Sterling — analyst and co-founder of Near Media — to unpack the rapidly evolving relationship between AI and search. They dive deep into how tools like ChatGPT are reshaping the consumer journey, what recent consumer behavior data reveals, and how brands can prepare for the next wave of local marketing disruption.
▶️ From Google's AI Overviews to ChatGPT's growing role in discovery, this conversation offers a strategic look at future trends in AI for local marketing.
Whether...
2025-07-1029 minThe Near MemoGBP Suspensions, AIO Overviews & New Best Practices for AI-Era Local SEO and ReviewsSend us a textGreg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roasSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-0339 min4 Guys Talking About AIAI Chatbots on Local Sites? Turns Out Consumers Are Into ItAI is officially changing how consumers search, shop, and discover—and if your business isn’t ready, you’re already behind. In this episode of 4 Guys Talking About AI, we break down the results of a groundbreaking survey on real consumer behavior with ChatGPT, Gemini, and other AI tools.From how people find local businesses to what platforms they actually trust for research and booking, this is your cheat sheet to what customers want in 2025—and how to show up for them.💬 AI chatbots on websites? Consumers are into it—and they’re ready to buy.🔍 65...
2025-07-0249 minThe Near MemoAI, Reviews & the Future of Local SEO: What Darren Shaw Says You Need to KnowSend us a textDarren Shaw of Whitespark returns to the Near Memo to talk with Mike and Greg about what’s actually working—and what’s not—in local SEO as AI begins reshaping consumer behavior. From the rise of first-party reviews to YouTube’s power for B2B lead gen, this episode tackles how agencies can prepare clients for a future beyond Google. They also dig into the limitations of ChatGPT’s local recommendations, where blogs still make sense, and what digital PR might look like for small businesses. Practical, honest, and forward-looking.Subscribe to...
2025-06-2646 minThe Near MemoHow to Stay Verified on Google, Where Search Is Headed, and What’s Up with Siri?Send us a textIn this episode, Mike and Greg break down three major developments shaping the local search and AI landscape. First, they tackle the growing wave of Google Business Profile suspensions caused by rigid, AI-driven video verification—where even legitimate businesses are getting flagged. They offer practical advice on how to avoid getting suspended and why field-based verification is now essential.Next, they explore new consumer survey data showing a significant rise in people using AI tools like ChatGPT and Gemini for local business discovery. But while AI wins ea...
2025-06-1336 minThe Near MemoGoogle’s Next Move: AI, Antitrust Battles & the Decline of SearchSend us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal break down some of the biggest tectonic shifts happening at the intersection of AI, search, and antitrust law. The focal point? Google's claim that its Gemini AI now boasts 350 million monthly users. But what exactly counts as a user—and does stuffing Gemini into every app and product really mean it’s being used?Greg and Mike dig deep into how Google is leveraging its product ecosystem—Chrome, Gmail, Workspace, Maps, Android, and Search—to inflate AI engagement numbers. The two...
2025-06-0529 minThe Near MemoClicks Are Dead, Reviews Are King: Surviving Google’s AI Local ShakeupSend us a textIn this jam-packed episode of The Near Memo, hosts Greg Sterling and Mike Blumenthal welcome back Adam Dorfman, VP of Product at BirdEye, for a timely deep dive into the ever-shifting world of local SEO, AI Overviews, and Google’s evolving search ecosystem.The trio unpacks the seismic shifts happening in local search, AI-generated results, and the new metrics that matter when “clicks” no longer rule. From how Google is leveraging its own ecosystem to dominate AI outputs, to whethe...
2025-05-3039 minThe Near MemoSEO Tactics from the Frontline: Real User Behavior in AI Overviews - Part 2 of the UX Study AnalysisSend us a textWelcome to Part 2 of our deep dive into the most revealing SEO and UX research of 2025.In this episode of the Near Memo podcast, Greg Sterling, Kevin Indig, and Eric Van Buskirk break down how users actually interact with AI Overviews on Google—and what that means for your SEO strategy moving forward.00:55 – “Trust over Traffic: The SEO Paradigm Shift”02:10 – “SEO as Traffic Cop, Not Traffic Driver”03:33 – “Reddit, YouTube & Beyond: Tactical SEO Musts”07:20 – “Google Killed the Small Guys”09:05 – “Google’s Fear-Driven Strategy”11:14 – “Redefining SEO Inside the Org”12:03 – “Click Recession...
2025-05-2124 minThe Near MemoGoogle's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy KrumSend us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user’s intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, an...
2025-05-0845 minThe Near MemoAmpUp Webinar, Yelp’s Antitrust V Google, Google AIO for Local Reviews, ChatGPT Gets Product SearchSend us a text00:00 GatherUp's AmpUp Webinar Overview05:56 Yelp Antitrust Case Insights13:32 Google Local Review's AI Overviews and Their Impact26:45 ChatGPT's Shopping Capabilities and Future DirectionsIn this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for local search and advertising. The conversation also highlights Google's new local AI feature, local brand summaries as well as changing consumer behaviors and...
2025-05-0133 minThe Near MemoThe Future of Reviews: What Businesses Need to KnowSend us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer Expectations and Business Responses02:59 The Importance of Customer Engagement06:25 Common Mistakes Businesses Make with Reviews08:24 The Future of Reviews...
2025-04-1830 minThe Near MemoFrom Stars to Skepticism: How Reviews Evolved & Why Trust Is Declining - Sammy Paget Interview Part1Send us a text01:59 Evolution of Consumer Review Behavior05:03 Trust in Reviews: A Declining Trend08:14 The Impact of Fake Reviews and AI14:18 Alternative Review Platforms and Their Trustworthiness19:30 Key Findings from the 15-Year Review Study22:07 Best Practices for Review Solicitation29:22 Consumer Expectations and Business ResponsesIn this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal’s long-running consumer review survey, highlighting how online reviews have evolved from novelty to necessity in the pu...
2025-04-1029 minThe Near MemoGoogle’s Euro DMA Headaches, GBP Local Chaos AND Uncharacteristic Google Comms & AI Search FuturesSend us a textIn this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and ponders the fact that Google is actually admitting to them.. Greg steers the convo into the evolving future of search—where AI, chat interfaces, and user expectations are reshaping everything. From legal battles to UI battles, it’s clear: the search landscape is shifting fast.00:00 Celebrating the 200th Episode (sort of)01:23 Europe to Google: Play F...
2025-04-0335 minThe Near MemoSurviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local MarketingSend us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should b...
2025-03-2723 minThe Near MemoEU Targets Google, Listings Get Suspended, and AI Heats Up: Search is Changing FastSend us a textIn this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the evolving landscape of AI competition, particularly focusing on Google's strategies to retain users amidst rising AI technologies. They also explore the future of local SEO and its unique position in the market.takeawaysGoogle's violation of the DMA highlights ongoing regulatory scrutiny.Suspensions and verifications are increasing, indicating algorithmic changes.AI mode may...
2025-03-2132 minThe Near MemoGoogle GBP Suspensions Update, AI in Local Search, Google Selling Chrome? & Tesla’s Brand FreefallSend us a textBuckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google’s ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and speculate on whether Elon Musk has permanently tanked Tesla’s brand. Plus, a peek at Google’s antitrust battle and what losing Chrome could mean for search dominance.00:00 The State of Google Business Profile Suspensions09:39 Trump's DOJ to Force Google to Sell Chrome?12:26 AI Mode and Local Search24:59 Tesla's Brand Reputation CrisisT...
2025-03-1338 min
Local Marketing SecretsGreg Sterling on The IMPACT Of AI in Local SEO, 25+ Years in Local Search, and Consumer TestingIn this episode, Danny Leibrandt interviews Greg Sterling, a local marketing expert with over 25 years of experience. They discuss Greg's journey into local marketing, the importance of user testing and research, and how consumer behavior varies across different industries. The conversation also explores the role of AI in local business, emerging trends in local marketing, and the future of local search. Greg shares insights from his research, highlighting the significance of reviews and the challenges small businesses face in claiming their Google profiles. The episode concludes with a discussion on the importance of prioritizing tasks and managing time effectively...
2025-03-031h 05The Near MemoMissing Google Reviews, Ask for me - SMB Timesuck, Gemini Reasoning Model is Future of Local SearchSend us a textGreg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.00:55 Review Count Issues and Google's Response06:29 Exploring Google's 'Ask For Me' Feature18:20...
2025-02-1336 minThe Near MemoGoogle Maps: New Features, The Importance of Brand and Declining Review TrustSend us a textIn this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions.Takeaways- Google Maps revolutionized navigation with its interactive features.- The new restaurant Map List feature in Google Maps enhances visibility...
2025-02-0743 minThe Near MemoGoogle Review Fraud, FTC & Business concerns: Interview with Curtis Boyd, Transparency Company, P#2Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation.00:00...
2025-01-3022 minThe Near MemoGoogle Review Fraud & Its Economic Impact: Interview with Curtis Boyd, Transparency Company, P#1Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception.00:10 Introduction...
2025-01-2332 minThe Near MemoNavigating Google Reviews - Part 2 of Brad Wetherall, ex-Director of Operations GBP support, InterviewSend us a textIn this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and managing them, and best practices for businesses to enhance their online reputation. Brad shares insights on the importance of engagement, the role of AI in review management, and the need for businesses to understand Google's policies regarding reviews. The conversation wraps up with Brad's advice for agencies and local marketers on navigating the complexities of online reviews and...
2025-01-1639 minThe Near Memo2024 Local SEO Highlights: Brand Power & Local; AI's Search Shake-Up; DMA reshaping SearchSend us a textGoogle Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024: Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Google rewards high engagement and brand signals with better rankings. Think clicks, brand searches, and even driving directions contributing to a business's prominence.Greg and David noted how brands dominate the search game. We broke down why engagement—real photos, reviews, and strong brand presence—creates a feedback loop that propels rankings. This led us to...
2025-01-0340 min
builders from business.comHow Small Businesses are Using AI with Greg Sterling of Dialog | builders podcastEpisode 75: Today's conversation is with Greg Sterling, Co-Founder of Dialog and Near Media, on builders from business.com. In this episode, we discuss the digital transformation of small businesses, the impact of AI on efficiency and customer engagement, and the importance of trust and differentiation in a crowded market.Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKgSign up for the free b.newsletter: https://www.business.com/b-newsletter/Check out Dialog: www.localdialog.comCheck out Near Me...
2024-11-1931 minThe Near MemoExploring AI Overviews, SearchGPT & Google’s Evolution: Mark Traphagen on AIO Impact & Future of SEOSend us a textAI Overview and Google Search Trends: In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google’s search generative experience (SGE) and its limited functionality in delivering localized results. His analysis highlighted that SGE results in the U.S. tend to be highly informational (91%) and less transactional, especially for keywords related to products. According to Mark, Google’s AI-driven search lacks the capacity to enhance local search results, pointing out that traditional SERP results still perform better. Meanwhile, Google’s AI continues to evolve, with re...
2024-11-1655 minThe Near MemoA Google “Pardon”?, Siri’s Search Improvements, Search from Chat GPT is Really GoodSend us a textGoogle's Antitrust Battle: Legal and Political Shifts: As Google’s antitrust trial unfolds, recent shifts in U.S. leadership may change the tech giant’s outlook. With Trump’s election win, the likelihood of drastic regulatory action against Google, such as a breakup, appears to be reduced. The new administration’s stance on big tech could soften the Justice Department’s approach, shifting from aggressive oversight to a more business-friendly posture. While there’s bipartisan support for reigning in big tech, motivations differ: Republicans often cite censorship concerns, while Democrats focus on monopolistic...
2024-11-0946 min4 Guys Talking About AIPractical AI Tips to Simplify Your Business: How to Talk to ChatGPT and More!In this 19th episode of 4 Guys Talking About AI, we explore how AI is quickly becoming a true partner, both at work and in business. We start with Co-Intelligence—a fresh concept suggesting that workers can “befriend” AI tools to boost creativity and productivity. From there, we cover Claude.ai’s latest programming enhancements, designed to make it even more flexible and user-friendly.We also dive into the AI search landscape: ChatGPT’s SearchGPT is stepping up, but Google’s search dominance isn’t eroding yet. With tech giants estimated to spend a staggering $200 billion on AI...
2024-11-0839 min4 Guys Talking About AIWaymo, Anthropic, and AI Companions: The Risks & Rewards of Robot RelianceIn this 18th episode of 4 Guys Talking About AI, we’re exploring the latest in AI and the mix of excitement and challenges it brings. We start with Waymo and its big moves in self-driving tech, followed by Microsoft’s new autonomous agents, designed to supercharge teamwork in ways we hadn’t imagined. Then, we take a look at AI companionship with tools like Character.AI, asking what it means to form relationships with digital personalities.Anthropic also makes a splash with an AI that can actually control your PC—think of the productivity boost (and, yes, potentia...
2024-10-3125 minThe Near MemoConversation with Raj Singh, the founder of Soloist.ai, an AI-powered website builderSend us a textIntroduction and Background (00:01 - 10:30)The conversation opens with Greg Sterling introducing Raj Singh, the founder of Soloist.ai, an AI-powered website builder targeted at small businesses and freelancers. Raj shares his background as a serial entrepreneur, highlighting his previous ventures, such as Pulse, acquired by Mozilla, and his journey through the tech landscape from file-sharing companies to AI-driven website creation. This segment sets the stage by exploring Raj’s entrepreneurial journey and interest in simplifying website creation for non-technical users.Soloist.ai’s Purpose and Unique Features (10:30 - 39:00)Raj...
2024-10-2657 min4 Guys Talking About AIMeta's Movie-Gen, ChatGPT Lifesavers, and the AI Privacy Battle You Can't IgnoreIn this episode of 4 Guys Talking About AI, we dive into the fascinating and sometimes controversial world of AI advancements. We discuss how tools like ChatGPT are being used in surprising ways, from helping worried pet parents when their dogs swallow pills to reviewing academic medical papers. We also explore Meta’s exciting new AI-powered video generator, Movie Gen, and the groundbreaking developments in augmented reality with Meta’s Orion AR glasses.But it’s not all fun and innovation—AI also raises serious concerns about privacy, safety, and the urgent need for regulation. We take a closer l...
2024-10-1144 min4 Guys Talking About AIThe Future of AI: Google’s AI Podcast, OpenAI Drama and Gen Z’s Uncertain PathIn this episode of 4 Guys Talking About AI, we dive into some of the biggest headlines in the world of artificial intelligence. We start by exploring Google’s innovative NotebookLM, an AI tool that can transform research materials into podcast-like discussions. Is this the future of research? We also look at Vinod Khosla’s massive AI bets and debate whether AI is revolutionizing industries or leaving more people out of jobs.On top of that, we tackle some controversial issues, like a London newspaper replacing human art critics with AI, leading to real writers being laid off. This...
2024-10-0332 min4 Guys Talking About AIAI’s Big Takeover: Hollywood Voices, $100B Valuations, and Smart Home Tech RevolutionWelcome back to 4 Guys Talking About AI! In this thought-provoking episode, we explore the multifaceted implications of artificial intelligence in our daily lives. Are we already stepping into a surveillance dystopia, and what does that mean for our privacy?We kick things off by discussing the Lionsgate partnership with RunwayML and of the concerns with using AI to replicate the voice of James Earl Jones for Darth Vader, both highlighting the worries it raises among actors. In a world increasingly inundated with deepfakes, we also cover Elon Musk’s recent controversy involving manipulated media and what California’s ne...
2024-09-2727 min4 Guys Talking About AIDoctors, Lawyers, Real Estate & AI: The $100B Boom is Transforming Every FieldIn this episode of 4 Guys Talking About AI, we dive deep into the booming $100B AI transformation that’s reshaping key industries such as healthcare, law, and real estate. Join us as we explore how artificial intelligence is rapidly becoming a game-changer for professionals like doctors, lawyers, and real estate agents, enhancing their capabilities and driving innovation across the board.We break down the latest developments, including how doctors are leveraging AI to support claims with insurance companies, legal tech startups securing massive VC investments, and the growing demand for AI-driven tools in real estate.
2024-09-2038 min4 Guys Talking About AIAI’s Impact: Market Shifts, Youth Perspectives, and Business FuturesIn this episode of ‘4 Guys Talking About AI,’ we’re diving into how AI is shaking things up across the board! 🚀 From its impact on stock markets 📈 to how it’s changing the way we consume content 🎥, AI is everywhere. We also get into the big debate between subscription models and ads 💸—which will come out on top? Plus, we talk about why Gen Z is both excited and cautious about AI 🤔. Whether you’re curious about how AI is transforming business or just want to know what the future holds, this episode has you covered. Don’t miss out! 🎙️Refe...
2024-09-0426 min4 Guys Talking About AIWhy AI Divides Opinions: Insights from Procreate, Netflix, and the Legal WorldIn this episode of *4 Guys Talking About AI*, we're tackling the most recent headlines that are shaking up the AI landscape:🚫 Procreate’s Anti-AI Stance: We kick things off with Procreate’s recent pledge to steer clear of generative AI. This bold move has sparked a wave of support from digital creatives. We discuss the implications for the digital art community and what this could mean for the future of creative tools. [Read more]🎥 Runway's Gen-3 Alpha: Next, we explore the cutting-edge advancements from Runway Research with their Gen-3 Alpha. This technology...
2024-08-2742 min4 Guys Talking About AIInside AI: Exploring Google’s Antitrust Battle, AI Music Controversy, and Defense TechIn Episode 11 of "4 Guys Talking About AI," we're breaking down some of the hottest topics in the tech world right now.We start by digging into Google's ongoing antitrust issues, including its default agreement with Apple and the complexities of data sharing in Europe. Curious about what this could mean for Big Tech? Check out the full story.Next, we talk about the controversy surrounding AI music startup Suno, which has admitted to using copyrighted music but claims it falls under 'fair use.' Is this the beginning of a new era in music, or...
2024-08-1459 min4 Guys Talking About AIFrom iPhones to AI Boyfriends: How AI is Shaping Our FutureWelcome to the 10th episode of "4 Guys Talking About AI"! This week, we dive into the incredible ways AI is transforming our lives, from the latest advancements in iPhones to the rise of AI companions. 🚀🤖🔍 What We Discussed:Apple's AI Innovations: We explore the upcoming iOS 18 and iPhone 16 features, including cutting-edge AI enhancements that are set to revolutionize user experiences. [Read more]OpenAI's SearchGPT: How OpenAI is challenging Google's dominance with its new search engine, SearchGPT. [Read more]AI in Travel: Discover how AI is reshaping travel planning with inno...
2024-08-0351 min4 Guys Talking About AIWhy Businesses are Rushing to Adopt AI TechnologyIn our latest episode of "4 Guys Talking About AI," we discuss the rapidly evolving world of artificial intelligence and why businesses are racing to integrate AI technology into their operations. Join us as we explore key insights and critical analyses from recent articles and reports.Key Topics Covered:1.The AI Summer: Benedict Evans argues that while large language models (LLMs) show great promise, they have yet to find their true product-market fit. Read more2.Thrive AI Health: A skeptical take from The Atlantic on the impact...
2024-07-2541 minThe Near MemoHow Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy HawkinsSend us a textIn this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on t...
2024-07-2046 min4 Guys Talking About AIMicrosoft’s AI Boss on Copyright, Agentic AI, and Humanoid WorkersWelcome to the 8th episode of our podcast, 4 Guys Talking About AI! Today, we’re diving into whether AI-powered humanoids might become the next big leap in our workforce. The latest in AI news:Tesla’s Optimus robot could boost the company’s value to $25 trillion. Goldman Sachs sees the humanoid robot market hitting $38 billion in two decades, revolutionizing manufacturing, hazardous tasks, and elder care.With 8.5 million unfilled jobs in the U.S., especially in manufacturing, robots might be the answer. They can take on repetitive and dangerous roles where human workers...
2024-07-1348 min4 Guys Talking About AIAI Breakthroughs: Toys ‘R’ Us, Claude 3.5 Sonnet, and Universal Music’s FutureDive into the latest advancements of the cutting-edge world of artificial intelligence with the “4 Guys Talking About AI” podcast! In this exhilarating episode, we go deep into discussion about the transformative power of AI across multiple fronts:🤖 Toys ‘R’ Us Promotional Film with Generative AI: Step into the future of retail marketing as Toys ‘R’ Us pioneers a groundbreaking promotional film crafted entirely by generative AI. Witness how this innovative approach not only showcases products but also revolutionizes storytelling and consumer engagement in the digital age.📊 Forrester Report on Generative AI for Marketing Agencies: Gain exclusive insights...
2024-07-0234 min4 Guys Talking About AIAI vs. Misinformation and News: Winners and LosersWelcome to "4 Guys Talking About AI"! In this insightful episode, we explore the battleground of AI versus misinformation and news. Join us as we uncover who emerges victorious and who falls behind in the ongoing struggle for truth in the digital era. Whether you're passionate about technology, concerned about misinformation, or eager to understand AI's impact on news credibility, this episode is a must-watch. Don't forget to subscribe to our podcast for more thought-provoking discussions on the evolving landscape of AI and its implications. Let's uncover the winners and losers together!#AI #Misinformation #News #TechTalk #P...
2024-06-2438 min4 Guys Talking About AIBreaking Down Apple's AI Revolution: Making AI Accessible For EveryoneWelcome to the fifth episode of "4 Guys Talking About AI"! In this exciting installment, we dive deep into Apple's bold entry into the world of artificial intelligence. Join us as we explore how Apple is making AI accessible to everyone and what this means for the future of technology.From Siri's evolution to groundbreaking new AI features, Apple is redefining user experiences and pushing the boundaries of what's possible. We'll discuss the innovative strategies Apple is using to integrate AI seamlessly into everyday life, making advanced technology user-friendly and inclusive. We'll also compare Apple's AI advancements with...
2024-06-2145 min4 Guys Talking About AIExploring AI Innovations: Devices, Google Search, Nvidia’s stock and moreWelcome to the fourth episode of 4 Guys Talking About AI! This week, we're diving into the most thrilling advancements in artificial intelligence. We'll explore how groundbreaking AI devices are transforming our daily lives and delve into the latest enhancements in Google Search that are setting new standards for accuracy and user experience.Our discussion doesn't stop there. We'll also examine Nvidia's remarkable stock performance, dissecting the factors driving its growth and what the future holds for this AI giant, including an in-depth look at Nvidia's recent stock split and what it means for investors. Plus, we’ll ta...
2024-06-1839 min4 Guys Talking About AIExploring AI Hallucinations: Through the Looking Glass on What To Do About ThemWelcome back to 4 Guys Talking About AI! In our second episode, we delve into a captivating and often misunderstood phenomenon in the world of artificial intelligence: AI Hallucinations. Join our panel of AI experts as they unpack this intriguing topic and its implications for technology and society. This episode is a must-watch for anyone interested in the deeper workings of AI and the challenges that come with its development. AI hallucinations refer to instances where artificial intelligence models, particularly those based on neural networks like GPT-4, generate outputs that are inaccurate, misleading, or entirely fabricated. These "hallucinations" c...
2024-06-1240 min4 Guys Talking About AIWill Google, Apple, Microsoft and OpenAI Be Frenemies in AI?Welcome to "4 Guys Talking About AI," the podcast that delves into the latest trends, breakthroughs, and debates in artificial intelligence. Join our expert panel as they unpack the complexities and implications of AI in today's world.In our third episode, "Will Google, Apple, Microsoft, and OpenAI Be Frenemies in AI?" we explore the intricate relationships between these tech giants. Are they rivals, collaborators, or a mix of both? Discover how these companies are shaping the future of AI, their competitive dynamics, and what it means for the industry and society.Don't miss this insightful discussion...
2024-06-1240 min4 Guys Talking About AIAI Revolution: 4 Guys Talk the Future of Tech!Welcome to the very first episode of 4 Guys Talking About AI! Join us as we kick off our journey into the fascinating world of artificial intelligence. In this episode, our panel of AI enthusiasts and experts dive into the latest groundbreaking developments that are shaping the future of technology.Whether you're an AI aficionado or just curious about the tech shaping our world, this episode offers valuable insights and engaging discussions. Don't miss out—hit that subscribe button and ring the bell to stay updated with all our latest content!👍 If you enjoyed the episode, give...
2024-06-1240 min
The John Poelstra Show123: Searching for a Job in Today’s Market with Greg SterlingGreg Sterling joins me to share his experiences navigating a layoff and finding a job in the current market.
The post 123: Searching for a Job in Today’s Market with Greg Sterling appeared first on John Poelstra.
2024-02-2842 minThe Near MemoHow Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategiesSend us a textIn this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI o...
2023-11-2346 min
betterHUMAN PodcastUnlock Your Superpower | Hunting Discomfort with Sterling HawkinsWelcome to another episode of the betterHUMAN podcast! Today I have the pleasure of talking with Sterling Hawkins, the author of "Hunting Discomfort." Sterling shares his incredible journey from co-founding a billion-dollar startup that eventually collapsed, to becoming a thought leader in personal development and business strategy.In our conversation, we delve into the concept of discomfort as a superpower and discuss the five major discomforts that shape our lives. Sterling's insights will inspire you to embrace discomfort, build resilience, and pave the way for success.Tune in to this enlightening episode and discover how...
2023-07-2744 min
The Surf Strong Show016 - Jamie Sterling Big Wave ChampionBorn and raised on the North Shore of O'ahu Jamie Sterling has been charging big waves since his teen years, is the 2011 WSL Big Wave Tour Champion, and now own and operates Jamie Sterling Surf Experiences.
We chat about his time as a Professional Surfer, what he did then and does now to prepare for big wave conditions that demand so much physical and emotional focus, and what it was like being around and learning from the likes of Jerry Lopez, The Ho brothers, Mark Foo, and Johnny Boy Gomes.
2023-07-261h 03The Near MemoNew Google GPB Bug, TikTok rolling out search ads, Social mapping tool Gowalla returnsSend us a text New Google GPB Bug: Your Business is not visible to customers:There is a new bug where thousands of business profiles are being told by Google that “Your Business is not visible to customers”. This message has meant many things: you have a new listing and we will show it when we trust it, your listing has recently been reinstated, your listing is suspended and now somewhat randomly, just because. This bug reflects Google’s willingness to test new product features on real world businesses despite the pain it...
2023-03-1729 minThe Near MemoBarry Schwartz Talks All Things Google - UI, Algorithms and AI SpamSend us a textIn this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:Google UI changes and Universal SearchWhy Google makes SERP design changesMajor algorithm updates in 2021 and 2022Helpful content update, spam and product review updates Is Google really trying to make search better? How the SERP has become more competitiveFuture viability of content written to rank The problem with recipe blogs Keyword stuffing and gaming the algorithmYMYL cont...
2022-12-2144 minThe Near MemoJust How Prevalent Are Zero-Click Search Results? (featuring Marcus Tober of Semrush)Send us a textMarcus Tober, SVP of Enterprise Solutions for Semrush, joins Greg and David for this episode of the Near Memo. The trio discusses Semrush’s recent zero-click search study in depth. Conceived as a slightly more nuanced follow-up to Sparktoro/Rand Fishkin’s provocative original look at this concept, Marcus takes us through some of the important high-level findings. There’s of course plenty of discussion around what this means for locally-oriented marketers, and how marketers should use the results of the study to inf...
2022-11-0432 minThe Near MemoGoogle 3-Pack: New Branded Ads, GBP Neglect, and Container Retail Models (feat. Krystal Taing)Send us a textKrystal Taing, Director of Pre-Sales Solutions for Uberall and Google Business Profile Platinum Product Expert, joins Greg and David for this episode of the Near Memo. The trio discusses Google’s latest visually-significant ad update and implications for both paid and organic marketers. David then laments the rapid increase in GBP-related bugs and complaints over the course of the last several months and the team discusses GBP’s strategic place in Mountain View. Krystal closes the show by highlighting the acceleration of the store-within-a-store trend and how brands with outlets that...
2022-10-2028 minThe Near MemoWhitespark’s Effort to Reach an Underserved Part of the SMB Market with Its SEO ServicesSend us a textAllie Margeson, Director of SEO Services for Whitespark, joins Greg and David for this episode of the Near Memo. She takes a deeper dive into the logic behind, and the mechanics of, Whitespark’s new three-tiered service offering which involves not just Google Business Profile optimization but website updates and linkbuilding.Allie and Whitespark have a unique perspective on serving small businesses that most agencies and SaaS companies ignore, due to the difficulty of serving them profitably. She shares some behind-the-scenes information ab...
2022-10-1337 minThe Near MemoNear Media X NearSt: Google’s Insatiable Appetite for Local Inventory DataSend us a text“Mike’s Excellent European Adventure” continues this week, so Nick Brackenbury, CEO of SaaS company NearSt joins Greg and David for a fast-moving conversation about his company’s growth curve alongside the explosion of “near me” searches and Google’s appetite for local inventory in search results since 2015.Nick takes listeners through how NearSt came to be, a major pivot in NearSt’s trajectory, its partnerships with Google and other major platforms, the current penetration of digital inventory solutions among brick-and-mortar stores, and the latest local com...
2022-10-0637 min
Inside Personal Growth with Greg VoisenPodcast 956: Hunting Discomfort with Sterling HawkinsMy guest for this podcast is an author, investor and entrepreneur, but most importantly a keynote speaker - Sterling Hawkins.
2022-07-261h 00The Near MemoThe power of great CX, What % of searches are local? Antitrust laws & how marketing might changeSend us a text Chewy’s provides great CX and it goes viral: When a dog owner’s pet died and they asked Chewy to refund their unused food, the company went above and beyond. In doing so, they demonstrated the incredible viral value of great customer service. A simple customer service act provides bountiful returns. A look at the top 1000 Google queries on the desktop and what it says about local: Kevin Indig of Shopify looked at the top 1000 searches on Google Desktop. Interestingly at least ⅓ were local in intent and most of...
2022-06-1733 minThe Near MemoApple Maps goes from goat to great, Twitter needs new model, Fired Xooglers sue over Don’t be evilSend us a textAfter the release of iOS 15 it has become clear that Apple is not just a wannabe in the mapping space. As they move towards AR, Maps has become a discovery platform and a fully functional travel tool. Mike, attempting to eat his own dog food, takes it on his cross country journey as his sole mapping and discovery tool. Twitter, despite its outsized role in our news focused culture, has long underperformed financially. Whether Dorsey left willingly or was forced out, there is an opportunity to redefine h...
2021-12-0427 minThe Near MemoUberall consumer survey: 50% of search is local, Apple Maps pushes business discovery & AR forwardSend us a textIn this recent Uberal study conducted by Greg Sterling consumers confirm the importance of local search with over 50% of their searches being local and that they trust local businesses more than they do internet only brands. Apple, with their consistent and regular builds for Apple Maps has increasingly included new features on Maps to both aid business discovery and to provide a transaction layer that is fast and easy for the consumer. Apple Maps has increasingly become an important source for new customers and these developments are likely t...
2021-11-2020 minThe Near MemoAmazon local BOPIS, Impact of images in Google Local search, Google Local driving the most leadsSend us a textLargely uncovered in the news, Amazon has announced a new program, Local Selling, that allows local merchants selling on Amazon to apply for the ability to take an order on Amazon and deliver curbside from their location or to deliver via their own delivery process. Clearly this is a response to Google’s successful push of Product Merchant center into local and might lead to additional local relationships for Amazon. Google is understanding more and more about the content of images using their Cloud Vision AI and this und...
2021-10-3019 minThe Near MemoGoogle Play store antitrust suit futile?, Good Local content makes the difference, YextSend us a textGiven the powerful standing of the leading apps, it is unlikely that, even if the app stores are more regulated, whether there will be a more competitive environment. And any anti-trust efforts focusing on competitive harms will go up against 40 years of jurisprudence that has only looked at consumer harms. The Google updates favors better content for Local too! Sterling Sky did an interesting case study in the legal space of a client that seems to have dramatically benefited from the recent algo updates. Why? Because they h...
2021-07-1026 min
Retail Tech PodcastInterview with Uberall VP Greg Sterling on Local Acquisition and Marketing for Retail StoresInterview with Uberall VP Greg Sterling on Local Acquisition and Marketing for Retail Stores
2021-06-1753 minRetail Tech PodcastInterview with Uberall VP Greg Sterling on Local Acquisition and Marketing for Retail StoresInterview with Uberall VP Greg Sterling on Local Acquisition and Marketing for Retail Stores
2021-06-1753 minThe Near MemoShopify makes the case for local ecommerce, Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp?Send us a textPart 1 Shopify makes the case for local ecommerceA report with a soup-to-nuts discussion of shopping and commerce trends, including online vs. offline, social commerce, retail experiences, payments and banking services. One interesting finding: retailers with local pickup/delivery options saw 13% - 19% higher online conversions. Apparently the Japanese are the least likely to support shopping locally Why do consumers desire to buy local but still buy at Amazon? Most consumers say and often feel that they want to support local businesses. Yet their actions often belie that feeling as...
2021-05-1525 minThe Near MemoApple Tracking Opt-in Only 4%, Shopify focuses on helping SMB be better, Facebooks Neighborhood, a NextDoor clone, is likely to be like Nextdoor but worseSend us a textApple Tracking Opt-in at 4% in US, lower than anticipated, Shopify focuses on helping SMB be better and retain customer relationships, Facebooks Neighborhood, a NextDoor clone, is likely to be like Nextdoor but worse because of poor moerationAs the Apple 3rd party opt in rolls out, opt in numbers are lower than anticipated. THis points ot the consumers desire for more privacy and why government should up their privacy gameUnlike Facebook and Google who aggregate consumers to gain levarge over businesses, Shopify focuses soley on the SMB...
2021-05-0822 min
Optily Radio: Accelerate eCommerce MarketingShopping Local Online: Know your customers, engage, and make it easy with Greg SterlingWhile eCommerce has suddenly shifted to the main way of shopping during the pandemic, there are certain things that people will still prefer to buy in person. Is your store 100% online or do you also have a physical presence? Greg Sterling (known on Twitter as @gsterling) and Keith O'Reilly join us in the studio to chat about the melding of online and offline, the importance of making it easy to shop, and knowing what your customers want.Greg is the VP of Market Insights at Uberall, a company that creates "Near Me" brand experiences. He...
2021-05-0635 minThe Near MemoEpisode 10: SWYFT Opens New Avenues for SMBs to compete with Prime, Is the FTC getting serious about review enforcement, So long Yahoo Answers, will anyone get this product category right?Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. With Swyft providing last mile same day delivery will we see small businesses being able to offer their Prime like subscriptions? - DavidThe new FTC rule-making changes are signaling that the FTC will use their authority to deter and punish for fake reviews and testimonials. - MikeWhy did Yahoo Answers fail and what will it take to have a g...
2021-04-1020 minThe Near MemoEpisode 9: Website Builder SquareSpace acquires restaurant backend restaurant system Tock; Google My Business shoots themselves in the Messaging foot; GroundTruth stays true to the SMB and acquires display advertising platform, AddySend us a textWebsite Builder SquareSpace acquires restaurant backend system Tock; will other website builders need to acquire more backend functionality? Will Web 3.0 be about business services? - Mike blumenthalGoogle My Business, historically tone deaf when it comes to small business, shoots themselves in the Messaging foot by showing competitors when a consumer attempts to message a specific business. Will small business adopt this critical messaging product if it highlights their competitors? - David MihmGroundTruth is betting heavily on the SMB market. Yesterday it announced the acquisition of Addy, which...
2021-04-0323 min
Back To Business: COVID-19 & YouGreg Sterling, Uberall - Bridging the Gap Between the Online and Offline Shopping ExperienceA leading authority on local search for over 20 years, Greg Sterling, VP of Market Insights for Uberall, shares his take on how mid-size businesses should navigate COVID-19. The pandemic has changed the way customers search and shop, and businesses must adapt to meet their customers halfway. Businesses should improve the customer experience, focus on customer reviews, and evolve shopping experiences to tackle COVID-19. Optimizing websites, social media, ads, and utilizing marketing spend make it possible for businesses to recover. Learn all this and more in this episode of Back to Business: COVID-19 & You.
2020-05-2939 min
Conquer Local Podcast335: Ecommerce, Now or Never, with Greg SterlingConsumers want to support their favorite local businesses. For this to happen, local businesses need to embrace e-commerce and go online.Greg Sterling, VP of Market Insights at Uberall, joins the conversation to give us the data on local business pivoting to e-commerce. Many local businesses have been able to embrace the digital shift, most fall into three groups: Successful in shifting to online, meeting expectations to stay open, and those who are struggling and may disappear. The successful cohort are businesses who have diversification online, a robust online component, and tighter integration between o...
2020-05-2031 min
The BBQ Central ShowThe Smoke Sheet Talks COVID-19 & Sterling Ball Cooks At Home!(March 31, 2020 - Hour Two)
Right at the top of the second hour I will convene the BBQ Central Show American Idol judges for the results. As you might recall, the 3 Embedded Correspondents and I tried to sing Thin Lizzy's smash hit, "Jailbreak". Three of us will move to next month and one will be eliminated. Tune in right at 10pm Eastern o hear who makes it and who doesn't!
After that nonsense, I will be joined by Sean Ludwig (and maybe Ryan Cooper) from NYC BBQ to talk about the current state of affairs as it relates to the BBQ wor...
2020-04-021h 07The BBQ Central ShowTurkey HAS flavor & Sterling Ball Continues To Take Shots(November 19, 2019 - Hour One)
Steven Raichlen, creator of the Barbecue Bible, makes his 3rd Tuesday of the month appearance and we will hammer out ALL the Thanksgiving details. He has also promised a "hot take" on the Popeye's chicken sandwich craze as well. If you have any specific questions for Steven and Thanksgiving, please send them to me and I will try to mix them in!
After Steven, BBQ Central show Guest Hall of Fame'er and Pitmaster of Big Poppa Smokers, Sterling Ball, will join me to recap the Smithfield National BBQ Championship that took place this past weekend. We will...
2019-11-201h 06
New York Sports and RhymesNYG Catching Precious Gold & Sterling SilverAfter the Giants traded Odell Beckham Jr, everyone questioned GM Dave Gettleman’s sanity. How will the Giants be able to score without Beckham’s heroics? Signing Sterling Shepard to a 4 year, 41 million dollar deal, helps answer that question. Shepard joins veteran slot receiver Golden Tate who signed an almost identical 4-year deal in Free Agency, as the Giants new 1-2 punch at wide receiver. Both players are sure-handed, run crisp routes and are exceptional run blockers. They also break away from defenders with ease, gaining chunks of yards after the catch. The Giants are no lo...
2019-04-1203 min
New York Sports and RhymesNYG Catching Precious Gold & Sterling SilverAfter the Giants traded Odell Beckham Jr, everyone questioned GM Dave Gettleman’s sanity. How will the Giants be able to score without Beckham’s heroics? Signing Sterling Shepard to a 4 year, 41 million dollar deal, helps answer that question. Shepard joins veteran slot receiver Golden Tate who signed an almost identical 4-year deal in Free Agency, as the Giants new 1-2 punch at wide receiver. Both players are sure-handed, run crisp routes and are exceptional run blockers. They also break away from defenders with ease, gaining chunks of yards after the catch. The Giants are no lo...
2019-04-1203 min
New York Sports and RhymesNYG Catching Precious Gold & Sterling SilverThe Giants are no longer counting on a fantasy-based roster to produce points. They’re entrenched in reality and will score more frequently and consistently as a result. This is Greg Landorf and that was New York Sports and Rhymes. Gettleman hater’s best halt. Great job opening up and adding Gold and Sterling Silver to the New York Giants Vault.
2019-04-1203 minThe BBQ Central ShowSterling Ball Talks 2019 Guinea Pig, Competitive Steak and Guitars!(February 19, 2019 - Hour 2)
In the 2nd hour, I will be joined by the pitmaster of Big Poppa Smokers, Sterling Ball. The 2019 version of the "Smithfield Guinea Pig" contest took place this past weekend. We will go over how the event unfolded and what he has planned from a competition stand point in 2019.
Closing the show tonight (maybe) is the guy who gave me my first "live show" break 11 years ago. Sam Hasson, Founder/CEO/President of LA Talk Radio and host of "Sam in The Morning", joins me to take a look back at the past decade. We will talk abou...
2019-02-2155 min
Karl Sterling PodcastGreg Juliano: Pre Workout NutritionIn this episode, we talk with fitness expert and trainer, Gregorio Juliano- BS, BPH, SSC-ISSA , CPT -ACE. Watch and learn from Greg as he discusses pre workout nutrition so that you get the most out of your workout.
Greg can be contacted at: extremepowercny@yahoo.com
Greg's website: http://www.extremepowercny.com
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http://www.sterlinghealthandfitness.com
http://www.shf-syr.com
2015-01-2823 min