Growing Your Business With Facebook

Shows

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 208 // Should You Start A Facebook Group? Are Facebook groups still worth it in 2025? Or has the algorithm officially killed them off? In this episode, I’m tackling the BIG question I know many of you are quietly asking: Should I even bother with my Facebook group anymore? Spoiler: YES. Facebook groups are still one of the best places to build trust, foster community, and generate consistent revenue—when you know how to use them strategically. I’m breaking down: 5 reasons Facebook groups still work brilliantly in today’s online space What makes them different from other platform...

2025-07-2818 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 203 // Is your Facebook Group Name Hindering Your Growth?Hey friends! In today’s quick live session, I dive into a pesky issue many Facebook group owners face. We’re talking about the ultra-important task of naming your group. Spoiler alert: boring names are the secret sauce to growing your community! We'll chat about why your group name needs to be super straightforward, how it helps with searchability, and why a simple, boring name can actually give your group a massive boost. Plus, I'll share tips on making sure your group name, cover photo, and description are all optimized for success. Trust me, you don’t want to miss this on...

2025-06-2416 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 199 // The Impact of AI on Facebook GroupsIn this episode, we explore the evolving landscape of Facebook and social media marketing amidst the rise of artificial intelligence. Dive into a thought-provoking discussion about the potential move from direct to interest-based marketing on Facebook, the future of online communities, and the impact of AI on how we connect and engage. We also share insights on the need for authenticity in an AI-driven world and how these changes shape our strategies for building and nurturing online communities. Join us as we delve into the nuances of these transformations and what they mean for the future of social media. Happy li...

2025-05-2712 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 195 // Should You Join Facebook Groups from Your Personal Profile or Business Page?In this episode, we tackle the dilemma many business owners face: networking from a personal Facebook profile versus a business page. We'll discuss the impact of Facebook's evolving algorithm and the pros and cons of each method. I share a coaching call with my client, Emily, who navigates this exact issue and seeks to balance privacy with effective networking. Get insights on optimizing your Facebook interactions and learn about my coaching program designed to help you grow your business and community engagement successfully. Happy listening! Sarah Next Steps: Join the FREE Community: www.sarahbeisel.com/community Grab your FREE Facebook Gro...

2025-04-2219 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 194 // Facebook is auto-deleting Live videos. Here's why it doesn't matter.Hey friends! In today's episode, I'm diving into the recent changes Facebook is making to their Live feature—starting now, all Facebook Lives will be automatically deleted after 30 days. While this has everyone a bit panicked, I'm here to reassure you that it's actually a beneficial shift. I'll explain what this change means, why engagement drops after 30 days, and how we can leverage it to build our email lists and repurpose our content effectively. For now, make sure to save your past Lives before they disappear and get ready to harness this change for greater business growth. Exciting developments are on...

2025-04-1513 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 190 // Enhance Your Podcast Listener's Experience with a Facebook Group. A Conversation with Kristin Fields ChadwickIn this episode, I share an exclusive interview from Kristen Chadwick's podcast where we dive deep into the power of using Facebook groups to enhance your podcast. We discuss strategies to create meaningful engagement, the importance of community, and how to revive 'dead' Facebook groups. This episode is especially valuable for podcasters looking to build a dedicated listener community and get more interaction. Kristen also shares her own journey with Facebook groups and offers practical tips for managing time and content effectively. If you're a podcaster eager to boost your engagement, this is a must-listen!

2025-03-1843 min

FVD.my Why did Facebook lock my account immediately after signup, And why are they asking gov ID or selfie?Melisa: Here’s a tough one—Why did Facebook lock my account immediately after signup, or even on my regular account? And why are they asking for a government ID or selfie for verification? Getting locked out right after you sign up—or out of nowhere—is frustrating. Why does Facebook do this, and how can you unlock your account? Drake: This often happens if Facebook's algorithm suspects suspicious activity. And therefore they lock your account and ask you to submit the requested information, like a government ID or selfie. The whole verification process takes a few da...

2024-12-3100 min

FVD.my Can you view someone’s Facebook profile without having an account?Melisa: Can you view someone’s Facebook profile without having an account? Let’s say you don’t have a Facebook account, but you’re curious about someone’s profile. Is there any way to take a peek without signing up? Drake: Alright, so if you’re trying to check out someone’s Facebook without having an account, here’s the deal. The easiest way is to use Google. Just type their name, or maybe the name of their organization, and add the word ‘Facebook.’ For example, something like ‘John Doe Facebook.’ If their profile is public, you might get...

2024-12-3100 min

FVD.my How do you delete your Facebook account? And what’s the right way to do it?Melisa: So, you’re ready to call it quits—How do you delete your Facebook account? And what’s the right way to do it? Deleting Facebook isn’t as simple as clicking a button. There’s a process to follow, and you want to do it the right way to avoid leaving behind loose ends. Here’s what you need to know. Drake: If you’re ready to say goodbye to Facebook, go to Settings > Your Facebook Information > Deactivation and Deletion. Select “Delete Account,” follow the prompts, and confirm. Remember, Facebook gives you 30 days to change your min...

2024-12-2800 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 180 // Start Your Facebook Group in 6 Easy Steps. Replay.Is starting your Facebook group on your to-do list in the new year? Ready to finally grow your community and start connecting with your ideal clients so you can make more money? Then let's get your Facebook group started! In today's episode, I'm sharing the 6 steps you need to create your Facebook group, optimize it, and get it ready for connecting with your ideal clients! Let's make your Facebook group ready to go for 2025! Happy listening! Sarah Next Steps: Join the FREE Community: www...

2024-12-2418 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 175 // How to Use Your Facebook Group to Grow Your Email ListIt is absolutely essential that you work on growing your email list as an online business owner. But I know that for many people, it's a challenge to gather those leads and get people interested in signing up. But it can be much simpler than you think! I grow my email list every single month by using a few very simple strategies, and they all come back to my Facebook group. In today's episode, I'm sharing a live training I did during my Facebook Group Bootcamp where I go over how to use your Facebook g...

2024-11-1939 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 172 // Is Graphic Design Still Relevant on Facebook? A Conversation with Jacqui NauntonWhen you're focusing on a less visual platform like Facebook, does graphic design still matter? What type of designs are most important to focus on as a business owner on Facebook? And how do I know what my branding should even be? We answer all these questions and more in today's guest episode with graphic designer Jacqui Naunton. Jacqui is a design coach for online business owners and she is seriously incredible at helping entrepreneurs create beautiful graphics that represent their brand. She's here today to talk all things Facebook graphics with me so you c...

2024-10-2938 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 171 // Is a Lack of Clarity Holding You Back From Seeing Success In Your Facebook Group? Bootcamp Sneak Peek!We can have the best strategy in the world for engaging and growing our Facebook group, but if our vision isn't clear, it's all for nothing. Not being clear on the direction we are trying to go leaves us spinning in circles and putting a ton of effort into something that isn't taking us anywhere. Getting clear on the vision for your Facebook group is probably the most important thing you can do. Whether you haven't created your group yet, or have an established group that isn't seeing the momentum you desire, a lack of cl...

2024-10-2217 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 169 // What Does It Really Take To Get 2,000 Members in Your Facebook Group?Growing a Facebook group to 2,000 members is not always easy. There can be a lot of ups and downs to reach that goal. In today's episode, I'm sharing 3 things it took me to get 2,000 members in my community. Use these things to motivate and inspire you to keep persevering, and to reassure you that the journey towards your goals is not always straightforward, and that's ok! Happy listening! Sarah Next Steps: Join the FREE Community: www.sarahbeisel.com/community Grab your FRE...

2024-10-0825 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 167 // Facebook Group or Business Page? What’s Better for Growing Your Business?I've been getting a lot of questions over the last few months about whether it's better to create a Facebook group or use a Facebook business page to grow your online business. While business pages used to be great, a lot has changed over the years on Facebook and they may not be as helpful now as they used to be. So in today's episode, I'm talking about why business pages are no longer as good as they used to be, and why it may be more beneficial to use a Facebook group to grow yo...

2024-09-2420 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 165 // The 5 Biggest Mistakes You’re Making in Someone Else’s Facebook Group.Are you struggling to get noticed in other people’s Facebook groups? 🤔 You might be making some common mistakes that are holding you back from seeing the most success in your Facebook group strategy. In this week’s podcast episode, I’m diving into the 5 biggest mistakes you’re making in someone else’s Facebook group—and how to turn things around. Whether it's about showing up more consistently, engaging in meaningful ways, or choosing the right groups to join, these insights could be the game-changer you’ve been looking for. Want to make a bigger impact and...

2024-09-1021 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 164 // My Audience Isn't Buying. Will a Facebook Group Help Me? Live Coaching With DeniseAre you frustrated that your audience isn’t buying what you’re offering? 😓 Wondering if starting a Facebook group could be the answer? In today's podcast episode, I sit down with Denise for a live coaching session to tackle this exact question. We dive deep into the potential of Facebook groups, exploring whether they can truly boost your sales and help you connect more authentically with your audience. If you’ve been on the fence about launching a group or just can’t figure out why your audience isn’t converting, this episode is...

2024-09-0320 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 160 // Use This Simple Method to Plan Your Facebook Content For the Whole Year!Facebook content is so much better when you are intentional about what you post. Your sales will be more effective, you'll get better engagement, and you'll have an easier time creating content because you can sit down ahead of time and pour value into what you post rather than throwing something together. So in today's episode, I'm sharing with you my latest content planning session that I did with the members of my Facebook group! You'll learn my 4-step method to planning out your content for the whole year so you know how to be mo...

2024-08-0221 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 159 // Beware of Facebook’s Spam Update! What You Need to Know as a Business Owner.Facebook recently updated its spam policy and it's a lot stricter than ever before. While it's great that they're trying to crack down on the genuine spam on the platform, the unfortunate side effect is that many activities that we do as online business owners can sometimes look similar to the spam activities Facebook is trying to squash. So in today's episode, let's chat about the spam update! I'm going to walk you through the changes I've seen on Facebook and we'll talk about the steps you can take to protect yourself and your Facebook gr...

2024-07-3029 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 148 // Why You NEED a Growth Strategy for Your Facebook GroupWe know the Facebook algorithm means that Facebook will help grow our group by showing it to people. But it's actually a little more complicated than that. We can't just sit by and hope that our Facebook group will grow without our help. Today, I'm diving into how the algorithm actually works so you understand why it's so important to have a growth strategy for your Facebook group. You're going to love this insight!! Happy listening! Sarah Next Steps: Join the FREE Community: www...

2024-06-2116 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 135 // The Facebook Group API is Changing! What This Means And Simple Workarounds to Overcome the ChangesHave you heard about the changes to the Facebook Group API? In just a few short weeks, some big changes are happening that will change the way we can interact with Facebook groups. But it's not all doom and gloom, and the good news is that there are plenty of easy workarounds to navigate this new landscape! In today's episode, I'm breaking down what actually happens when the Facebook Group API changes, and what that means for us as owners of a Facebook group. You'll get your questions answered and you'll fee...

2024-04-0921 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 133 // Is Your Description Turning People Away From Joining Your Facebook Group?Your Facebook group description is one of the most important parts of creating a group that your ideal clients can find and enjoy. But I see a LOT of descriptions out there that miss the mark. Instead of getting potential members excited about joining, it's turning them away. So how do you write a Facebook group description that actually works to grow your group? What does it take to get new members excited to join? In this episode, I'm sharing my framework for creating a Facebook group description that's strategic, optimized, and does the work f...

2024-04-0217 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 127 // How I really feel about the 'everyone' tag and whether you should use it in your Facebook groupSince the introduction of the 'everyone' tag on Facebook, there have been A LOT of mixed feelings about it. Some love it, some hate it, some have actually left Facebook groups because of it's use... So what's the deal? Is there actually a positive way to use the everyone tag? In this episode, I'm sharing how I really feel about this tag so you can figure out whether you want to use it for yourself or not, and whether there are any good reasons to use it in your Facebook group. Ha...

2024-03-1218 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 125 // Scheduling Posts v. Admin Assist. What's the Difference and When to Use Each In Your Facebook Group.Facebook groups have a lot of cool features to help you create content quickly and easily. But with more tools comes more confusion! So it's no surprise I get asked often how to schedule posts, what to use Admin Assist for, and what's the difference between the two. So in today's episode, I'm tackling the question: what's the difference between scheduling a post v. using Admin Assist to automate it? If you're not using these tools, you'll want to listen in and find out how to use them for your Facebook group! H...

2024-03-0513 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 123 // How She Revived Her Dead Facebook Group and Started Getting More Engagement Than Ever BeforeWant to know how Rachel managed to take her group where nobody was commenting or posting and transform it into a space where she could build relationships and have conversations with her members? Or how Cheryl got clarity on what her Facebook group purpose should be and now has powerful conversations with her members about her expert topics? In today's episode, I sat down with two of my students and let them take over the mic as they shared about their experiences inside my course, Facebook Group Foundations. If you have bee...

2024-02-2018 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 122 // 5 Facebook Statistics that Prove Facebook Groups Are A Powerful Marketing ToolIf you're unsure if Facebook is still a good place to market your business, you'll want to hear these 5 statistics that prove Facebook and Facebook groups are here to stay! Happy listening! Sarah Next Steps: Join the FREE Community: www.facebook.com/groups/sarahbcommunity Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist Contact me: info@sarahbeisel.com Work with Sarah: Want to know exactly what steps to take to create a facebook group that peo...

2024-02-1310 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 121 // Steal This Strategy To Create A Searchable Facebook Group NameYour Facebook group name is so important! Not only is it how many people will find your community, but it's also how they decide whether to join your group or not. So you need to have a Facebook group name that really stands out. That's why Hala asked me to help her choose a Facebook group name when she came to me for coaching. I talked her through my strategy for choosing a Facebook group name and I want you to use this strategy yourself! Happy listening! Sarah ...

2024-02-0618 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 120 // Here's Why My Student Stopped Posting In Her Empty Facebook Group... And Why You Should TooWhen you first create your Facebook group but nobody has joined yet, what should you be doing? Does the Facebook algorithm need you to create content in your group so people will start to find your community? Should you focus on content creation or growth? My student asked me this question a few weeks ago on our coaching call. She has a brand new group and wanted to post content to her group before anyone had joined. Listen in to our conversation and hear why you should stop posting to an empty Facebook group and w...

2024-01-3010 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 119 // Why a Facebook Group is the ONLY Place on Social Media You Can Build Community.Ever wondered why I talk so much about using Facebook groups for your online business community? Don't people talk about having a community on other social media platforms like Youtube or Instagram? Well, there's a few very important things missing from all of those other social platforms that makes a Facebook group the best. I believe Facebook groups are the ONLY place on social media you can build genuine community. Let's chat about what community means and why Facebook groups are so powerful for helping you build relationships in your Christian business. ...

2024-01-2318 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 118 // 4 Facebook Group Name Mistakes That Are Stopping People From JoiningYour Facebook Group name tells people what to expect from your online community! But I see a lot of mistakes in the names people choose. Here are the top 4 mistakes people are making with their Facebook group name so you can avoid falling into the same trap! Happy listening! Sarah Next Steps: Join the FREE Community: www.facebook.com/groups/sarahbcommunity Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist Contact me: hello@sarahbeisel.com Work with Sar...

2024-01-1615 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 117 // 3 Things I Do to Get a 400% Engagement Rate in My Facebook GroupIs getting more engagement in your Facebook group on your wish list for 2024? I know it can feel impossible to get good engagement in your Facebook group when you're posting and only hearing crickets! But I promise that with a few simple tweaks and the right strategy, you can create a thriving community. In today's episode, I'm sharing the 3 things I do in my Facebook group to get a 400% engagement rate. These things are so simple but they make all the difference in creating a Facebook group that's full of interaction and conversation! ...

2024-01-0915 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 105 // The Secret to Getting More People to Join Your Facebook Group. Live Coaching with Ashley.Want to know how to get more of the right people into your facebook group? Ever wondered what things people are considering when they're deciding if they want to join a facebook group? Then you're going to want to dive in to this live coaching episode! I'm walking Ashley through 4 simple things you can do to make your facebook group more attractive to your ideal members. Let's get it! Happy Listening! Sarah Join the Grow Your Christian Business Facebook Community: www.facebook.com/groups/sarahbcommunity ...

2023-10-2414 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 101 // 5 Reasons Why A Facebook Group is the Best Place to Build Community OnlineFacebook groups, mighty networks, circle... there are so many places you can build community online. But is there one place that's truly better than the rest? In this episode, I'm sharing why I believe a Facebook group is the right choice for your online community. I hope this will encourage you to take the leap and start your group on facebook right now! Happy Listening! Sarah Join the Authentic Christian Entrepreneurs Facebook Community: www.facebook.com/groups/sarahbcommunity Grab your FREE 30 Days of Ser...

2023-09-2813 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 83 // Your Facebook Group Strategy Isn’t Working Because You Don’t Understand the Customer JourneyI just finished the most amazing workshop on facebook group strategy today, and I felt led to share a small portion of it with you on the podcast. So many people are not using facebook groups correctly. There are loads of coaches that teach you to sell, sell, sell, in these groups, but that advice is outdated and simply doesn't work anymore. And in reality, it's far more likely to get you kicked out of a group these days. Today's episode shares one very important factor to consider when building your fa...

2023-06-2424 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 78 // You’re using Facebook groups completely wrong. How to really make money from facebook groups. Biblical Marketing Series: 5 - FellowshipY'all, I have a lot of thoughts about community. People are using facebook groups completely wrong and it breaks my heart. There is so much potential for growing your business through facebook groups, but I see so many of you passing up this amazing opportunity! Grab a coffee and join me for today's episode, part 5 of our Biblical Marketing Series. I'm spilling the tea on how you should really be using facebook groups to make money in your business. It's a good one. Probably one of my favourite episodes yet. ...

2023-06-1019 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 72 // ”Should I Start A Facebook Group?” 6 Tips For Starting Your Own Community.I get so many questions about facebook groups from my students and members of my community. So in today's episode, I'm answering one of the biggest ones: "should I start my own facebook group?" It's very popular advice to tell people to start facebook groups, but it's not always the right move for everyone. So I'm going to help you figure out if a facebook group is the right decision for your business. Once we've figured that out, I've got 6 tips to help you start your own community and get it off to a great b...

2023-05-3031 min

Kingdom Business Overflow | Facebook Group, Social Media Marketing, Make Money Online, Marketing Strategy 46 // I just joined a facebook group, now what? 10 post ideas to get rooted in facebook groupsI recently did a survey in my facebook group, and most of the members said they wanted to engage more, but didn't know how. It's a pretty common problem. We know we should post in facebook groups, but we don't always know what to say. And if you're going to market your business on facebook, building relationships with people in facebook groups is a really fundamental part of that process. You need to know your way around groups so you can take advantage of everything they have to offer! So today, I'm going to solve that problem for you. I've go...

2023-02-2819 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Das Briefing #10 | Nicht mehr allein: Wie Facebook-Gruppen dabei helfen, Menschen zueinander zu bringen Soziale Medien verfolgen vor allem einen Zweck: Menschen die Möglichkeit zu geben, sich auch über weit entfernte Strecken zu begegnen und so neue Communities zu erschaffen. Eines der wichtigsten Features von Facebook sind die Gruppen, in denen sich Nutzerinnen mit ganz verschiedenen Interessen zu jedem erdenklichen Thema vernetzen und austauschen können. Über die Hälfte der Facebook-Nutzerinnen sind Mitglied von mindestens fünf aktiven Gruppen und über 600 Mio. Menschen geben an, dass mindestens eine Gruppe eine sehr hohe Bedeutung in ihrem Leben spielt. Meta zeichnete in diesem Jahr wieder gemeinsam mit der Stiftung Digitale Chancen drei Facebook-Gruppen, die sic...

2021-12-2050 min

eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing EU233: Facebook Went Down, Now What? As you all probably know, Facebook was shut down for a few hours on Monday. This affected business and advertisement. In this episode, the guys are breaking down why Facebooks shut down should not stop your business from making sales! They share some personal tips & tricks on how to keep your business going, even when a platform you use for your business shuts down! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: It should just be a regular day. If Fa...

2021-10-0730 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Das Briefing #8 – Neue Perspektiven: Facebook News als Chance für Verlage und Plattformen Menschen haben einen großen Bedarf an zuverlässigen und relevanten Nachrichten – insbesondere in sozialen Netzwerken. Plattformen und Verlagshäuser arbeiten daher an Lösungen, die Qualitätsjournalismus fördern und gleichzeitig die jeweiligen Geschäftsmodelle berücksichtigen und weiterentwickeln. In diesem Zuge rollt Facebook seit Mai 2021 in Zusammenarbeit mit über 100 Medienmarken in Deutschland Facebook News aus, einen eigenen Ort für tagesaktuelle, relevante Nachrichtenmeldungen. In der neuen Episode von „Das Facebook Briefing“ diskutiert Gastgeber Hendrik Wieduwilt mit Enrique Tarragona, Geschäftsführer von ZEIT ONLINE, und Guido Bülow, Head of News Partnerships Central Europe bei Facebook, über die...

2021-09-0944 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Die Experten #30 – RealTalk 3.0: Instagram & Facebook Mythen-Check: Branded Content, Video Captions & Brand Safety ToolsPeer, Thilda und Carsta Maria über den Branded Content Tag und seine Nutzung, wie Videos auf Facebook „funktionieren” und wie Trolle durch gutes Housekeeping vor der „Instagram-Tür” bleiben. Wie schon in den vorangegangenen zwei Real Talk Episoden #16 und #20 holt sich Facebook Marketing Experte Peer auch dieses mal wieder Thilda (Strategic Partner Manager bei Instagram) und Carsta Maria (Strategie Partner Manager bei Facebook) vors Mikrofon, um Mythen auf den Facebook-Plattformen auf den Grund zu gehen. Auf diese Mythen dürft ihr euch freuen: Branded Content Tag: Was ist das und performen Anzeigen, die als Werbung gekennzeichnet sind, wirkl...

2021-06-2217 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Die Experten #29 – Personalisation & Privacy: The Changing Ads Environment - a Facebook Marketing Summit SpecialIn this Facebook Marketing Summit special episode Facebook’s Nicola Mendelsohn, Dr. Florian Heinemann (Project A Ventures) and Joe Dix (WWF) discuss the question of how personalized advertising and privacy can co-exist in the future German version below Over 10 million companies and organizations use personalized advertising on Facebook’s platforms to reach their potential customers. As we look to the future, we are aware that expectations of data protection and privacy have changed and that it is of major importance to recognize that the way data is collected and used is constantly evolving. On the other hand, smal...

2021-06-0722 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Die Experten #20 – Real Talk 2.0: Mythen über Facebook, Instagram & WhatsAppPeer, Thilda und Carsta Maria über “Shadowbanning”, die Definition von “Meaningful Social Interactions”, den "Branded Content Tag" als vermeintlichen Reichweitenhemmer und mysteriöse Gewinnspielverbote Wie schon Ende November 2020 in der Facebook Marketing Experten-Episode #16 holt Facebook Marketing Experte Peer sich hier Thilda (Strategic Partner Manager bei Instagram) und Carsta Maria (Strategie Partner Manager bei Facebook) vors Mikrofon, um Mythen auf den Facebook-Plattformen auf den Grund zu gehen. Dazu hatten wir euch im Vorfeld gefragt, was die euch bekannten, gängigsten Mythen sind. Diesmal ging es um die folgenden Themen: “Shadowbanning”: Was ist dran am Thema Instagram steuert die Sichtbarkei...

2021-02-0219 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Die Experten #17 – Facebook Watch & InStream Ads: Status Quo und ZukunftNadine und Thore über das große Potenzial von Facebook Watch, das kleine Einmaleins für In-Stream-Ads und versteckte Fan-Akquise für die Minnesota Vikings Facebook Watch zählt aktuell 1,25 Milliarden monthly active Users, die täglich im Schnitt 26 Minuten auf der Plattform verbringen. Und In-Stream-Ads erreichen Completion Rates von über 70 Prozent. Grund genug für die Facebook Marketing Experten Nadine und Thore diesen Themen eine ganze Podcast-Folge zu widmen. Beiden starten mit den Basics und teilen Erfahrungen aus ihrem beruflichen, aber auch privaten Umfeld. Sie nehmen sich Zeit, die häufigsten Fragen aus dem Alltag von Werbetreibenden und Agenturen...

2020-12-0823 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Die Experten #16 – Real Talk: Mythen auf Facebook & InstagramPeer, Thilda und Carsta Maria decken auf: Was ist dran an Mythen wie “Facebook ist tot” oder “organisch geht gar nichts mehr”? Warum sieht Instagram jetzt schon wieder anders aus? Und was hat Carstas Brillentick mit Peers erstem Berufswunsch zu tun? Millionen aktive Facebook Nutzer täglich in Deutschland sprechen eher gegen klassische Mythen, die über Facebook und Instagram kursieren wie “Facebook ist tot. Niemand ist mehr da oder es sind nur noch alte Menschen da. Das ist eine aussterbende Plattform” oder “Bei Facebook & Instagram geht organisch gar nichts mehr, für Sichtbarkeit muss ich Kohle in die Hand nehmen.”

2020-11-2420 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Die Experten #9 – Gamechanger Facebook Marketing Partner mit Florian WillThore und Flo Will über Ressourcen- und Effizienzsteigerung durch FMPs, Next-Level-Kreation und optimierten Kaffeekonsum im Home Office Da wo Kunden- und Agentur-Herausforderungen auf Grenzen stoßen, kommen innovative Lösungen von den weltweit über 1.300 Facebook Marketing Partnern (FMP) zum Einsatz. Diese sind eigenständige Technologieunternehmen, die durch Facebook Expertenteams zertifiziert werden. Host Thore hat sich Florian Will eingeladen, der bei Facebook im Bereich Marketing Partnerships als Partner Solutions Lead für Zentraleuropa arbeitet und gezielt mit FMPs zusammenarbeitet. Florian erklärt, nach welchen Kriterien die Technologieunternehmen zu FMPs zertifiziert werden, welchen konkreten Mehrwert FMPs für Kunden, Agenturen und Facebook selbst e...

2020-08-1416 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Ein Talk Special #24 – Zum Werbeboykott & Brand Safety mit Tino Krause (Country Director DACH, Facebook)Mit Facebooks DACH-Chef Tino Krause über den Ad Boykott, Gemeinschaftsstandards, eine interne Debattenkultur und ein Song von Alicia Keys und Jay-Z Der Werbeboykott gegen Facebook ist seit Wochen ein dominierendes Thema in der Branche und in den Medien. Während sich werbetreibende Unternehmen und Agenturen ausgiebig damit beschäftigen, ist das Thema und die Reaktion darauf auch bei Facebook intern ein viel diskutierter und komplexer Sachverhalt. Grund genug, der Thematik auch im Podcast eine eigene Episode zu widmen. Dafür hat sich Host Jin Choi seinen Chef und Country Director für den deutschsprachigen Markt, Tino Krause, einge...

2020-07-2440 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast 🚀 Facebook Attribution – Warum du nicht (mehr) ins Ads Reporting schauen solltest (mit Daniel Stauber)Social Marketing Nerds Podcast Daniel Stauber erklärt euch in dieser Folge, wie ihr die Effekte eurer Werbeanzeigen auf Facebook besser versteht. Und wie euch Tests und Studien dabei helfen Kausalitäten zu erkennen. Es erwarten euch viele Insider-Tipps eines langjährigen Facebook-Mitarbeiters. Daniel zeigt euch an sehr anschaulichen Beispielen wie ihr Facebook Attribution richtig nutzt und welche Vorteile es gegenüber dem Werbeanzeigenmanager bietet. Wenn du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst du deinen wöchentlichen Nerds-Input. 🤓 Ihr habt Anregungen für Themen od...

2020-06-1539 min

Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von Facebook Das Facebook Update - ab JETZT Dienstags plus neuem Format! Alle guten Dinge sind drei! Das Facebook Update bekommt einen neuen Formatmitstreiter. Ab sofort gesellt sich regelmäßig "Das Facebook Briefing" dazu. Hier dreht sich alles rund um aktuelle Debatten und die gesellschaftliche Relevanz von Technologie: welche Verantwortung trägt Facebook als Plattform und welche aktuellen Innovationen gibt es in den Produkten von Facebook? Moderiert wird der Podcast von Hendrik Wieduwilt. Er ist freier Autor und Berater mit Expertise in den Bereichen Rechtspolitik, Digitalisierung und Datenschutz. Freut Euch auf hochaktuelle Diskussionen mit seinen spannenden Gästen! Der Facebook Marketing Talk und Die Facebook Marketing Experten erwarten euch dafür immer abwec...

2020-04-2403 min

eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing EU154: Should You Use Dynamic Facebook Ads? EU154 – Should You Use Dynamic Facebook Ads? We’re creating a Facebook course ! Keep updated on our social media pages and eCommerce Uncensored episodes for upcoming details ! Facebook has so many different options that they offer for your advertisement, you can use Facebook the way you need to use it ! No brand is the same so each needs a unique approach to reach its targeted audience. Facebook wants to optimize your ad using their campaign. If you understand what system Facebook put into place, it does work ! It s...

2020-02-0423 min

eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing EU153: Facebook Campaign Budget vs Ad Set Budget Optimization and When To Use Them Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget optimization. Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed. When it comes to campaign budget optimization, you loose control over your ad budget. You give into Facebook and allow them to use their own algorithm to maximize your budget that you have within...

2020-01-2825 min

eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing EU152: Lessons Learned Spending $1500 per Day on Facebook Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot. When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your ad needs 50 actions; cliques, add to card, check outs, within a 7 day period. Facebook looks for 50 conversions in order to optimize the ad. It creates a history to base the ad off of to now o...

2020-01-2125 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast 🚀 Alles über den Facebook Algorithmus mit Antonio Calero (AdEspresso)Social Marketing Nerds Podcast Der Facebook Algorithmus ist ein großes Mysterium. Doch welchen Einfluss hat er auf deine Zielgruppen, deine Performance? Um dem Mysterium etwas auf den Grund zu gehen haben wir in dieser Podcast-Folge einen besonderen Gast. Nach unserem Ads Camp im Mai hat Alexander mit Antonio Calero von AdEspresso geredet, der am internationalen Tag bereits bei uns auf der Bühne stand. In dem spannenden Talk teilt Antonio sein Wissen über den Facebook Algorithmus mit uns. Wenn du nächstes Jahr keinen Vortrag verpassen willst, dann sicher dir schon jetzt deine Karte für das Ads Camp...

2019-06-2746 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast 🚀News #10: Conversion-Kampagnen auf Pinterest, Facebook veröffentlicht Zahlen zu Q1 & Cost Cap als GebotsstrategieSocial Marketing Nerds Podcast In der neusten Social Marketing News Folge besprechen die Nerds Conversion-Kampagnen auf Pinterest, die Facebook-Zahlen zum Q1 2019, Cost Cap als neue Gebotsstrategie und den neuen Quiz-Sticker auf Instagram.Ben Küstner und Jan Stranghöner führen euch durch die Top-Themen:Pinterst Update: Conversion-Kampagne[skipto time=01:13](ab 1. Min.)[/skipto]Vor knapp einer Woche hat Pinteret seinen IPO gefeiert. Aber nicht nur das sind gut Neuigkeiten aus dem Hause Pinterest. Seit dem 25. April ist es nämlich auch möglich auf der Plattform Conversion-Kampagnen zu schalten! Allerdings eine schlechte Nachricht direkt hinterher: Das Schalten von Conversion-Kampagnen ist n...

2019-04-2639 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast 🔥News #08: Facebook Ads Library, Updates auf LinkedIn & Umfrage-Sticker in Instagram-Story-AdsSocial Marketing Nerds Podcast In der aktuellen Social Marketing News Folge besprechen die Nerds den Umfrage-Sticker in Instagram-Story-Ads, die neue Facebook Ads Library und spannende Updates, die euch auf LinkedIn erwarten. Alexander Boecker und Jan Stranghöner führen euch durch die Top-Themen: Instagram-Update: Umfrage-Sticker in Story-Ads [skipto time=01:55](ab 1. Min.)[/skipto] Seit einigen Tagen ist das neue Update bei Instagram ausgerollt: In Story-Ads kann der Umfrage-Sticker genutzt werden. So können beispielsweise Produktfragen (Welche Farbe soll der Pullover haben?; In welcher Größe wollt ihr diese Flasche? etc.) direkt aktiv von den Nutzern beantwortet werden. Leider könne...

2019-04-0524 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast News #05: Kartellamt gegen Facebook, Nutzerzahlen TikTok, CBO wird Pflicht & Cross-Channel RemarketingSocial Marketing Nerds Podcast In der aktuellen Social Marketing News Podcast Folge haben die Nerds Florian Litterst zu Gast. Die Themen: Campaign Budget Optimization, mehr Transparenz bei Custom Audiences, das Kartellamt geht gegen Facebook vor, TikTok veröffentlicht erstmals Nutzerzahlen in Deutschland und Cross-Channel Remarketing. Ben Küstner, Alexander Boecker und Gast Florian Litterst führen euch durch die Top-Themen: Campaign Budget Optimization wird Pflicht [skipto time=02:16](ab 2. Min.)[/skipto] Campaign Budget Optimization ist seit letztem Jahr nicht mehr aus dem Facebook Business Manager wegzudenken. Bald wird diese Form der Budgetierung auf der Pla...

2019-02-0840 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast Facebook Ads Scaling der Superlative bei GEDANKENtanken mit Alexander Müller und Daniel VelkovskiSocial Marketing Nerds Podcast Die Gäste im Social Marketing Nerds Podcast blicken auf eine Erfolgsgeschichte zurück. Sie sind eine der größten Weiterbildungsplattformen der Welt, wuchsen in sechs Jahren auf 60 Mitarbeiter und füllen sogar die Köln Arena: GEDANKENtanken aus Köln. Podcast-Gäste sind in dieser Folge Alexander Müller, CEO von GEDANKENtanken, und Daniel Velkovski, Online Marketing Manager. In Events, Online-Kursen, Seminaren oder auch Webinaren vereint das Unternehmen die besten aus verschiedenen Branchen, die ihr Wissen zu Marketing, Sales, Digitalisierung, etc. weitergeben. Facebook als Haupt-Marketingkanal [skipto...

2019-02-0535 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast News #04: Neue Nutzerzahlen von Facebook, Interessen-Targeting auf LinkedIn, Whatsapp Instagram- & FB-Messenger verschmeSocial Marketing Nerds Podcast Die aktuelle Social Marketing News Podcast Folge erklärt euch mit fünf brandaktuelle Themen, was ihr diese Woche im Performance Marketing Kosmos nicht verpassen durftet: Update Nutzerzahlen Facebook, Minimum-Budget bei Campaign-Budget-Optimization, Messenger Merge, Interessen-Targeting auf LinkedIn und Automotive Inventory Ads! Alexander Boecker, Ben Küstner und Jan Stranghöner führen euch durch die Top-Themen: Update Nutzerzahlen Facebook Q4 2018 [skipto time=01:14](ab 1. Min.)[/skipto] Facebook veröffentlicht die Zahlen zum Q4 2018 und wir stellen fest: Facebook ist noch lange nicht tot! Im Gegenteil: Die Nutzerzahlen (Monthly Active User) sind i...

2019-02-0133 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast News #03: Dynamic Ads Optimierung, Update Nutzerverwaltung, neuer Page Quality Tab, Carpet-Bombing, geheimer Facebook-TeSocial Marketing Nerds Podcast In der aktuellen Social Marketing News Podcast Folge haben die Nerds Gruppen-Mastermind Jakob Strehlow zu Gast. Klar, dass er einiges zur Aufräumaktion von Facebook in den Gruppen zu sagen hat. Darüber hinaus werden die Themen Nutzerverwaltung im Business Manager, Facebooks Durchgreifen bei Richtlinien-Verletzungen, das neue MEME-Network LOL, die Tunnel-Strategie des Carpet Bombing und das Customizen von Dynamic Ads besprochen. Ben Küstner, Alexander Boecker, Jan Stranghöner und Gast Jakob Strehlow führen euch durch die Top-Themen: Update Nutzerverwaltung im Business Manager [skipto time=01:10](ab 1. Min.)[/skipto]

2019-01-2546 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast Jahresrückblick 2018: Thomas Hutter zur Lage der Facebook NationSocial Marketing Nerds Podcast Im Facebook Kosmos ist im Jahr 2018 viel passiert! Und wer könnte die letzten 12 Monate besser beleuchten als Thomas Hutter. Er ist DER Experte im deutschsprachigen Raum und zum zweiten Mal Gast im Social Marketing Nerds Podcast. Was ist gut gelaufen? Was schief? Was hat die DSGVO verändert? Und was hat der Datenskandal verändert? Mit Jan Stranghöner lässt er alle wichtigen Updates Revue passieren. News Feed Algorithmus Änderung [skipto time=00:04:05](ab 00:04:05 Min.)[/skipto] Das Jahr fing für Thomas Hutter ohne News Feed an. Die...

2018-12-271h 18

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast 5 Quick Wins, die deinen Facebook Ads einen Performance-Kick verpassen Podcast Folge 10: 5 Quick Wins für Facebook Ads mit Jan und Ben Der Social Marketing Nerds Podcast feiert die 10. Folge! Diesmal dreht sich alles um Insights und Quick Wins, die Facebook Kampagnen in den letzten Wochen zum Fliegen gebracht haben. Ben und Jan von den Social Marketing Nerds holen dieses Mal die Hacks selber aus der Schublade. Quick Win 1 - Campaign Budget Optimization [skipto time=10:50](ab 00:00:48 Min.)[/skipto] Für Ben ist es das beste Update seit längerer Zeit: Campaign Budget Optimization

2018-08-2053 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast Facebook Ads Leadmaschine im B2B | Case Study Trusted ShopsPodcast Folge 8 Interviewgast: Britta Kristin Böhle Sales und Marketing in eine hybride Form Als eine Umstrukturierung der Marketing und Sales Bereiche neue Personas hervorbrachten, wurde dort bereits bemerkt, dass die Nutzer auf Facebook unterwegs waren. Da Sales und Marketing bei Trusted Shops eng verbunden wurden, findet der Austausch zum Kundenprofil regelmäßig statt. (ab Min. 00:10:50) Anfängliche Zweifel: Facebook als sehr persönlicher Kanal. In der Online Marketing Szene hat sich das mittlerweile etwas gewandelt, da Nutzer mit diesem Hintergrund auch in Gruppen aktiv sind, sich vernetzen, etc. Buyers Journey nach dem Lehrbuch funktioniert Lead...

2018-04-1655 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast Reichweiten-Hebel durch Facebook Gruppen mit Jakob Strehlow Podcast Folge 7 Für die siebte Folge haben wir den Newcomer Jakob Strehlow von falkemedia im Podcast. Als er beim Facebook Ads Camp 2017 zum ersten Mal als Speaker aufgetreten und haute direkt alle mit... Der Beitrag Reichweiten-Hebel durch Facebook Grup Podcast Folge 7 Für die siebte Folge haben wir den Newcomer Jakob Strehlow von falkemedia im Podcast. Als er beim Facebook Ads Camp 2017 zum ersten Mal als Speaker aufgetreten und haute direkt alle mit... Der Beitrag Reichweiten-Hebel durch Facebook Gruppen mit Jakob Strehlow erschien zuerst auf termfrequenz.

2018-02-2350 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast SM-Nerds 05: 5 Facebook Ad Updates, die Du kennen solltest mit Florian Litterst (adsventure.de) Podcast Folge 5 Für die neueste Folge des Social Marketing Podcasts haben wir einen der bekanntesten Facebook Advertising Profis ans Mikrofon geholt: Florian Litterst. Der Blogger von Adsventure.de und Betreiber der Facebook Gruppe „Social Media... Der B Podcast Folge 5 Für die neueste Folge des Social Marketing Podcasts haben wir einen der bekanntesten Facebook Advertising Profis ans Mikrofon geholt: Florian Litterst. Der Blogger von Adsventure.de und Betreiber der Facebook Gruppe „Social Media... Der Beitrag SM-Nerds 05: 5 Facebook Ad Updates, die Du kennen solltest mit Florian Litterst (adsventure.de) erschien zuerst auf termfrequenz.

2017-11-2459 min

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast SM-Nerds 04: Facebook Pixel Deep Dive mit Lars Budde (t3n) Podcast Folge 4 Der Facebook Pixel – ein mächtiges Daten-Werkzeug, das als Basis Facebook Ads erst zum Durchstarten bringt. In Folge Vier dreht sich alles um den Pixel, mit Lars Budde als Interviewpartner. Als Head... Der Beitrag SM-Nerds 04: Facebook P Podcast Folge 4 Der Facebook Pixel – ein mächtiges Daten-Werkzeug, das als Basis Facebook Ads erst zum Durchstarten bringt. In Folge Vier dreht sich alles um den Pixel, mit Lars Budde als Interviewpartner. Als Head... Der Beitrag SM-Nerds 04: Facebook Pixel Deep Dive mit Lars Budde (t3n) erschien zuerst auf termfrequenz.

2017-10-201h 05

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast SM-Nerds 02: Facebook Ads 101 In der zweiten Podcast Folge legen Ben Küstner und Jan Stranghöner von den Social Marketing Nerds das Fundament für weitere Episoden zum Thema Facebook Ads: Was sollte ich wissen, bevor ich Anzeigen auf Facebook und... Der Beitrag SM-Nerds 02: Facebook A In der zweiten Podcast Folge legen Ben Küstner und Jan Stranghöner von den Social Marketing Nerds das Fundament für weitere Episoden zum Thema Facebook Ads: Was sollte ich wissen, bevor ich Anzeigen auf Facebook und... Der Beitrag SM-Nerds 02: Facebook Ads 101 erschien zuerst auf termfrequenz.

2017-08-111h 10