Shows
The Growth Playbook: Insights from Global LeadersFrameworks Behind Building Brands That Last: Amitabh Suri, CEO of U.S. Polo Assn IndiaIn this episode, Pritesh chats with Amitabh Suri, CEO of USPA India. Amitabh has spent 27 years building lasting retail brands in India. He helped grow Indian Terrain in the 2000s. He’s now building US Polo into one of the country's strongest department store brands. In this episode, Amitabh shares the frameworks behind building brands that last. He reveals the consumer triangulation method that drives product decisions, why "failing fast" is core to their innovation process, and how regional merchandising data shapes store strategy. Plus, learn why US Polo tests serious products offline first, the "brand blueprint fi...
2025-11-1535 min
The Growth Playbook: Insights from Global LeadersThe Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.aiIn this episode, Pritesh talks to Michael Zung about the attribution challenges that D2C brands face when marketing. Michael is a 20-year e-commerce veteran who just sold his direct-to-consumer brand Bloomist after scaling it to multi-million dollar profitability.He's now the GTM strategist at customers.ai, which helps brands identify and market to their anonymous website trafficIn this episode, you'll learn:Why 96% of your website traffic remains anonymous and how to identify 30-50% of those visitors with first-party dataHow to capture the abandoned cart revenue you're c...
2025-11-0343 min
Dynamic Decisions PodcastThe Three Customer Rule: Digital Growth StrategiesThe Three Customer Rule: Digital Growth StrategiesJoin Teasha Cable, CEO and Co-founder of CModel Data, Inc., in conversation with Pritesh Mittal, Co-founder and CBO of Growisto, to unpack his game-changing framework for digital growth. Dig into why every business decision should serve three customers: your clients, your team, and your bottom line. Pritesh shares how transparency in leadership creates unstoppable teams and why knowing your 'why' is the secret sauce to cutting through digital noise. From...
2025-10-2831 min
The Growth Playbook: Insights from Global LeadersP&L Management Secrets: Koustubh Chattopadhyay, CBO of Aza FashionsIn this episode, Koustubh breaks down the unglamorous but critical work of P&L management—the line-by-line discipline that separates profitable companies from those bleeding money.He's run P&Ls on both the brand side at Mensa Brands and marketplace side at Aza, giving him a rare dual perspective on what actually drives profitability.Specifically, you'll learn:Why brand businesses and marketplace businesses need completely different approaches to succeedHow inventory affects the P&L — and the data points he looks at to optimize the sameA sy...
2025-10-1047 min
The Growth Playbook: Insights from Global Leaders360-Degree Innovation: People, Product, Process: Anil Gurnani, CSMO of TTK PrestigeHow do you drive innovation across 40+ categories while managing sales, marketing, service, logistics, and sourcing?In this episode, Pritesh chats with Anil Gurnani, CSMO of TTK Prestige, who's spent 21+ years transforming products at Crompton Greaves, Philips, and Asian Paints.Anil reveals:Why teams should never have more than 3 KRAs (and how this drives 40% better results)How comparing a gas stove to car mileage revolutionized their marketingWhy challenger brands should completely ignore feature innovationThe 80% confidence rule that cuts product launch times by monthsHow...
2025-09-1930 min
The Growth Playbook: Insights from Global LeadersRetail GTM Secrets to Launch in 6 Weeks: Dhanasree Rao, AVP at UltraHumanHow do you launch with Costco in 6 weeks when most brands take 6+ months? Dhanasree Rao, AVP at UltraHuman, executed one of the fastest major retailer launches in company history. As their first US hire, she shares the exact framework that got UltraHuman into Costco, Best Buy, Target, and Walmart while scaling to $100M+ revenue across 100+ countries. Learn why they spend zero on paid ads, how to vet distributors who actually deliver, and the first 100 days protocol that determines success or failure. If you're planning market expansion or refining retail partnerships...
2025-09-0248 min
The Growth Playbook: Insights from Global LeadersBuilding a Category-Leading Hygiene Brand: Rithish Kumar, Co-Founder, Pee SafeHow do you beat giants like Whisper and J&J as a challenger brand? In this episode, Rithish reveals insights from scaling as a challenger brand. He speaks about achieving 92% market share while spending only 2% on advertising for their hero product, and how Peesafe went from 7th place to #1 market leader in 5 yearsLearn his complete playbook for building category-defining brands: smart product portfolio management, omnichannel expansion strategies, customer research methodologies, and category creation through habit formation. This is how challenger brands dominate entire markets....
2025-08-2644 min
The Growth Playbook: Insights from Global LeadersBuilding Fashion Retail with Data & Design , Akhil Jain, MD of Jain Amar & CEO of MadameHow do you build a homegrown fashion brand that retains customers across three generations and scales to ₹50 Cr?Akhil's been leading the business for 16 years, growing it to over 200 stores across India while building a strong digital presence alongside their retail expansion.In this episode, Akhil shares the practical strategies he's developed over nearly two decades in fashion retail.You will learn:Why measuring customer dwell time beats tracking basket sizeWhy loyalty programs are failing and brands now need to prove their value to customers first Why...
2025-08-1242 min
The Growth Playbook: Insights from Global LeadersThe D2C Playbook Behind The Pant Project: Sukita Tapadia, CMO, The Pant ProjectHow do you take your website from a slump to boosting conversions by 50%? In this episode, Sukita breaks down the psychology behind turning browsers into buyers, from crushing decision fatigue to creating a 'radius of information' that makes your brand the ONLY option customers see. Learn how smart UI/UX tweaks drove 30-40% more add-to-cart actions, why sub-2.5 second page speeds are make-or-break for D2C brands, and the 'trust transfer' method that locks out competition. This is how you dominate digital marketing.Growisto has helped 200+ brands scale digitally. If you...
2025-07-1649 min
The Growth Playbook: Insights from Global LeadersHow The Indus Valley Used Customer Insights to Drive Growth: Madhumita Udaykumar, Founder & COO of The Indus ValleyBuilding a consumer brand that truly connects with customers requires relentless focus on feedback, quality, and trust. In this episode, Madhumita Udaykumar, Founder and COO of The Indus Valley, shares how she turned a personal kitchen challenge into a successful healthy cookware brand.Discover how to validate product ideas through real customer interactions, prioritize improvements with practical frameworks, and overcome supply chain hurdles by building authentic supplier relationships. Madhumita also discusses how aligning teams with OKRs and investing in customer care can boost repeat business.This episode is a must-listen if you want actionable insights...
2025-06-2048 min
The Growth Playbook: Insights from Global LeadersMarketing Secrets to Scale “Non-Sexy” Products: Chris Denny, Founder of Dr. PooperHow do you market a product no one talks about and still scale to $9M in revenue? In this episode, Pritesh chats with Chris Denny, founder and CEO of Dr. Pooper, a brand that broke the mold in home sewage care with science-backed solutions and smart marketing. Chris shares why they ignored traditional D2C aesthetics, how long “ugly” landing pages boosted conversions, and how customer service became their top growth tool. Plus, get insights on building a team of specialists versus trying to do it all yourself. If you’re scaling a niche product or refining your m...
2025-06-1739 min
The Growth Playbook: Insights from Global LeadersBuilding a Global Bridge-to-Luxury Brand: Shivani Malik, Marketing Director, Da MilanoHow do you balance offline retail experiences with digital growth while exploring international markets?In this episode, Shivani Malik, the Marketing Director of Da Milano, talks about building a strong marketing strategy for luxury brands, using customer insights to fuel product innovation. She highlights scaling brand presence both online and offline, and navigating the challenges of retail international expansion. Plus, get the inside scoop on building a passionate, aligned team and when to launch a new brand instead of expanding an existing one. If you’re in retail or luxury branding, this episode is packed with actionable in...
2025-06-1745 min
The Growth Playbook: Insights from Global LeadersBuilding a Data-Driven Culture in Established Brands: Aditya Sandhu, Chief Business Officer at VLCCBuilding a data-driven culture in an established brand takes time, strategy, and smart execution. In this episode, Aditya Sandhu, Chief Business Officer at VLCC and veteran of ITC, Udaan, and Nykaa, shares how to kickstart this transformation effectively.Discover how to create quick wins that build momentum, avoid common pitfalls when going data-driven, and integrate technology without overspending on infrastructure. If you want actionable insights on leading your organization’s data journey, this episode is a must-listen.
2025-05-1646 min
The Growth Playbook: Insights from Global LeadersRedefining Diamonds, The Divine Solitaires’ Journey: Jignesh Mehta, Co-Founder, Divine SolitairesWhat does it take to disrupt an entire industry?In this episode, Jignesh Mehta, Founder of Divine Solitaires, shares how Divine Solitaires is challenging traditional practices. We talk about how Divine Solitaires evolved into a consumer-first brand, from creating a transparent diamond price index to designing a 123-parameter certification system that goes beyond global standards.
2025-05-1453 min
The Growth Playbook: Insights from Global LeadersMastering Consumer Insights, Brand Strategy, and Leading Market Growth | Growing McCain Foods India, A 10x Success Story: Vikas Mittal, Former MD McCain Foods IndiaHow do you scale your consumer brand and ensure efficiency at each level?In this episode, Vikas Mittal, former MD of McCain Foods India, shares systematic approaches to master consumer insights, effective strategies to dominate new markets, how to successfully launch and scale new product categories, and why building a culture of continuous learning is crucial for sustained success.Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
2025-05-021h 04
The Growth Playbook: Insights from Global LeadersHow Brands Can Leverage Data to Drive Real ROI: Jitin Thapar, Ex-Head of Marketing at NikonHow can brands leverage data to create personalized marketing experiences and drive real ROI?In this episode, Jitin Thapar talks about the power of data-driven marketing, strategies for segmenting and personalizing customer communication, and how leveraging insights can significantly boost marketing performance.
2025-04-2637 min
The Growth Playbook: Insights from Global LeadersParisha Trivedi, CMO, Jade Blue: Creating a Personalized, Premium and Unified Brand ExperienceHow do you create a personalized and premium, yet unified brand experience for customers across all touchpoints?In this episode, Parisha Trivedi, CMO of Jade Blue, shares her playbook on how Jade Blue builds a unified customer view across 70+ stores, balances its heritage with appealing to younger audiences, and how data drives personalized customer experiences online and offline. Follow The Growth Playbook for more actionable insights from global leaders driving data and strategy.
2025-04-1837 min
The Growth Playbook: Insights from Global LeadersScaling From a Single Product to a Multi-Brand Company with Wellversed CEO, Aanan KhurmaIs it possible to develop several consumer brands without losing focus or losing funds?The CEO of Wellversed, Aanan Khurma, discusses in this episode how he used centralised R&D, psychographic clarity, and endorsed brand design to create a wellness ecosystem aimed at Gen Z India. Aanan shares the behind-the-scenes strategy that helped him scale from a single product to a house of high-performing, outcome-driven wellness brands.
2025-04-1135 min
The Growth Playbook: Insights from Global LeadersCracking D2C to Curating a $50+ Million Brand: Ambrane’s Growth StrategyHow do you build a $50+ million brand from a 100 sq. ft. shop without burning VC funds?Ashok Rajpal, MD of Ambrane, shares how he built a $50+ million brand with zero external funding. We dive into data-backed launches, Amazon growth hacks, and customer-driven product innovation.
2025-04-0536 min
The Growth Playbook: Insights from Global LeadersWhat it Takes to Win on Amazon with Vatsal Koolwal, CMO of GoColorsWhat makes products successful on Amazon?In this episode, Vatsal Koolwal, CMO of GoColors, shares insights from his time leading the marketing of Amazon’s private label brands. We talk about pricing strategies, first 30-day success, and product listing optimization.
2025-03-2652 min
Investor's CutSeason 1, Episode 111: Investors Cut with Ankur Shrivastava; Entrepreneur and Angel InvestorMr. Ankur Shrivastava is the founding partner at Globevestor. Experienced as a fund manager, having written 60 checks in 35 startups, main 14 rounds amongst these and with 2 exits. End-to-end know-how in deal flow generation, deal screening & funding thesis, managing portfolio & creating exits, board roles & governance, all-round challenge development, and LP fundraising & relations. Backers encompass Tim Draper, Bill Draper & Boost VC.
Seed-stage investor in about 35 startups, such as Zoomcar, Springboard, Flintobox, Digi-Prex, Doxper and Sunsama. Involved with the Boards of Flintobox, Growisto, Forbidden Foods and Toolbox. Investments span a range of sectors, such as Edtech...
2021-03-0318 min