Shows
The Delighted Customers Podcast with Mark SlatinBeyond the Hard Sell: The Evolution of Loyalty in the Fitness IndustryWhat if the secret to building a truly loyal gym membership—or any recurring customer base—starts the moment someone tries to leave? That question struck me while talking with Blair McHaney, a trailblazing fitness industry leader who’s spent more than 40 years reimagining how gyms can deliver customer (or, as Blair puts it, member) experience. Too often, fitness centers focus on sales at the expense of real loyalty, missing the deeper connection that gets members to not only return, but rave about you to others—even after they’ve canceled. In this episode of the Delighted Customers...2025-07-2435 min
SCW Fitness WebinarsTHE FUTURE OF FITNESS 2023: with Sara Kooperman, JD, Elizabeth Clark, Brent Darden, Blair McHaney & Bill McBrideThe landscape of health club chains, independent clubs, boutiques, and not-for-profits has been forever changed but we will come back stronger than ever. Join these top industry leaders as they guide you through what lies ahead for 2023 and examine the fitness fads, exercise trends, wellness goals that have and will drive our health and wellness businesses to success in the coming year.2023-01-0648 min
FITNESS INDUSTRY SUCCESS SHOWEpisode 10: How To Crush Your Gym Member Experience! Why Gym Members Leave And The Fix With Blair McHaneyIn this episode of the Fitness Industry Success Show Blair McHaney shares how to stop losing gym members and crush your members experience. Discover the main reasons why gym members leave and how to boost retention by leveling up member experience. Guest Blair McHaney, is the CEO of MXMetrics and Multi-Location Health Club Owner.2021-07-0638 min
Club Solutions MagazineEpisode 25: The Power of Data with MXM’s Blair McHaneyCan data make a difference?
Time and time again, MXM powered by Medallia has proven it really can.
In this episode of the Club Solutions Magazine podcast, Ric Francis, the president and co-founder of Peake Media, sat down with Blair McHaney, the president and CEO of MXM and the owner of the Worx of Wenatchee Valley, a two-location health club based in Wenatchee, Washington.
They dive into how McHaney got his start in the fitness industry, what role data plays in health club success, the gaps and shortfalls McHaney most often sees plaguing clubs, an incredible turnaround story and the...2021-04-2743 min
Club Solutions MagazineVirtual Roundtable: Customer Experience — What Your Members ExpectThe audio version of the virtual roundtable "Customer Experience — What Your Members Expect" — part of the 2020 Virtual Club Solutions Leadership Summit. Sponsored by BrandBot. Panelists included:
-Andy Swansburg, founder of BrandBot and Chief Product Officer, Boutique, TSG
-Adrian Antigua , GM, Gainesville Health & Fitness
-Karen M. Raisch-Siegel, Executive Director, LifeWorks of Southwest General
-JoAnna Masloski, COO, Wellbridge
-Blair McHaney, CEO, MXM2020-12-211h 12
Gym Owners Fitness Business Podcast With Mel Tempest10 Reasons You Are Not Seeing COVID Outbreaks In Gyms
Hear From
CEO, Blair McHaney
MXMETRICS
Connect with Blair
https://www.facebook.com/blair.mchaney
https://mxmetrics.com
2020-12-1909 min
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: COVID Impact Review And The Way ForwardThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds a review of the last 10 months and what clubs should be planning for. Panelists included:
*Brent Darden, interim president and CEO of IHRSA, and chair of REX Roundtables
*Christine Ulatoski, education manager, IHRSA
*Rachel Zabonick-Chonko, editor-in-chief, Club Solutions Magazine
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs2020-11-191h 03
Club Solutions MagazineVirtual Roundtable: Leading Through A CrisisThe audio version of the virtual roundtable "Leading through a Crisis" — part of the 2020 Virtual Club Solutions Leadership Summit. Sponsored by Matrix Fitness. Panelists included:
Moderator: Blair McHaney, the CEO of MXM and owner of Worx health clubs
Lisa Gorsline, the president and GM of Corpus Christi Athletic Club
Kent Stevens , the executive vice president of commercial sales at Matrix Fitness
Deslyn Norris, the chief people officer at Fitness Connection
Chris Stevenson, the owner of Stevenson Consulting
Maria Gonzalez, the CEO of ClubFitness Greensboro2020-11-161h 08
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: How To Support Your Local Military CommunityThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds how to support your local military community. Panelists included:
*Brent Darden, interim president and CEO of IHRSA, and chair of REX Roundtables
*Colonel Kevin Bigelman, director of holistic health and fitness, U.S. Army Center for Initial Military Training
*Stephanie Coulon, membership and marketing director, Stone Creek Club & Spa
*Colonel Mary Martinez, chief of staff and deputy commander, U.S. Army Center for Initial Military Training
*Bill McBride, the co-founder, president and...2020-11-121h 03
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Virtual Events And Outdoor FitnessThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds virtual events and outdoor fitness, sponsored by Reinig Insurance Solutions. Panelists included:
*Brent Darden, interim president and CEO of IHRSA, and chair of REX Roundtables
*Robert Brewster, CEO of The Alaska Club
*Erin Oncken, national customer experience manager for Les Mills
*Ralph Rajs, COO of Forma Gym
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs2020-11-051h 01
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Cost Containment & Budget PlanningThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds cost containment and budget planning, sponsored by Wexer. Panelists included:
*Brent Darden, interim president and CEO of IHRSA, and chair of REX Roundtables
*Paula Neubert, president & general manager, Club Greenwood
*Laurie Smith, senior vice president, VillaSport Athletic Club and Spa
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs2020-10-2959 min
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Research & Data You Can Use In Your ClubThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds research and data you can use in your club. Panelists included:
*Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
*Melissa Rodriguez, senior research manager, IHRSA
*Kilian Fisher, international public policy advisor, IHRSA
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs2020-10-211h 00
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Thinking Like A Retailer In FitnessThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds thinking like a retailer in fitness, sponsored by Jonas Fitness. Panelists included:
*Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
*Jon Brady, president of Midtown Athletic Clubs
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs
*Meredith Rosson, the assistant general manager of Cooper Fitness Center2020-10-151h 03
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Virtual Trends In Group Fitness & Personal TrainingThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds virtual trends in group fitness and personal training, sponsored by Jonas Fitness. Panelists included:
*Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
*Sara Kooperman, JD, CEO, SCW Fitness Education
*Sheldon McBee, Personal Training Director, Universal Athletic Club
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs2020-10-071h 02
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Fitness Industry Image, PR And CommunicationsThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds fitness industry image, PR and communications. Panelists included:
*Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
*Britt Waters, Social Media Manager, VIDA Fitness
*Meredith Poppler, Vice President of Communication & Leadership Engagement, IHRSA
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs
*Allison Rand, Director of Marketing, VIDA Fitness2020-09-301h 01
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Opportunities & Challenges In Corporate FitnessThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds corporate fitness. Panelists included:
*Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
*Megan Hughey, MS, RDN, LDN, Senior Manager-Programs, Walton Life Fitness Center
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs
*Matthew Parrott, Ph.D., Vice President of Business Development, Corporate Fitness Works2020-09-241h 01
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Formation & Functions Of State AlliancesThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds state fitness alliances, sponsored by Uscreen. Panelists included:
*Moderator: Brent Darden, the interim president and CEO of IHRSA, and chair of REX Roundtables
*Pam O'Donnell, Vice President, Member Experience & Development, IHRSA
*Maria Morton, Brand Optimization Manager, Club Automation | CSI Spectrum | TennisSource | Motionsoft
*Edward Eickhoff, COO, PFMG Development, LLC
*Kevin McHugh, COO, The Atlantic Club, Inc.
*Jeffrey Perkins, Assistant Vice President of Government Relations, IHRSA
*Bill McBride, the co-founder, president and CEO of...2020-09-171h 01
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Making Exercise EssentialThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic surrounds making exercise essential. Panelists included:
*Moderator: Brent Darden, the interim president and CEO of IHRSA, and chair of REX Roundtables
*Amy Bantham, DrPH, MS, MPP, CEO/Founder, Move to Live More
*Robert Sallis, MD, Co-director, Sports Medicine Fellowship Program, Kaiser Permanente & Clinical Professor of Family Medicine, University of California Riverside School of Medicine
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of...2020-09-091h 01
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: The Opportunity In Virtual FitnessThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine, REX Roundtables and IHRSA. This week's topic is the opportunity in virtual fitness. Panelists included:
*Moderator: Brent Darden, the interim president and CEO of IHRSA, and chair of REX Roundtables
*José Teixeira, the head of customer experience for SC Fitness, Portugal
*Michele Melkerson-Granryd, the general manager of Castle Hill Fitness
*Tiffany Levine, the director of marketing & PR for Club Greenwood
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of Worx h...2020-09-031h 03
Club Solutions MagazineSuccessful Strategies For Shaping Your Future: Mental Health For Fitness ProsThe audio version of the weekly webinar series "Successful Strategies for Shaping Your Future," in partnership with Club Solutions Magazine and REX Roundtables. This week's topic is mental health for fitness pros. Panelists included:
*Moderator: Brent Darden, the interim president and CEO of IHRSA and chair of REX Roundtables
*Meridan Zerner, a Cooper Clinic Registered Dietitian Nutritionist and certified wellness coach
*Lynne Brick, president of Planet Fitness Growth Partners and co-founder of the John W. Brick Mental Health Foundation
*Victor Brick, DOM of Planet Fitness Growth Partners and co-founder of the John W. Brick Mental Health Foundation
*Bill McBride, the...2020-08-271h 04
Fitness + Technology096 Dealing With COVID-19: Metrics & AnalysisThis week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes esteemed colleague Blair McHaney to the show. Blair is currently the President and CEO of MXMetrics, the customer experience system developed by Medallia exclusively for fitness centers. As an educator, practitioner, and student of customer experience management, listeners will hear Blair’s practical thinking on the current state of the industry as it continues to grapple with the effects of COVID-19. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, agai...2020-04-0239 min
Club Solutions MagazineEpisode 4: Navigating the COVID-19 Crisis with Blair McHaneyIn this episode of the Club Solutions Magazine podcast, host Rachel Zabonick-Chonko spoke with Blair McHaney, the CEO of MXM and a club owner in Washington State, about the forced closure of his clubs. They discuss how to communicate with members and staff during a shut down, what clubs need to prepare for, new products being released to the fitness industry that can help during the crisis, and how to maintain hope.2020-03-2030 min
Building Fires#2 Golds Gym Challenge Creator | Blair McHaneyBelieve it or not, Blair McHaney, from the small town of Wenatchee, WA, is the reason why fitness challenges exist today. Over 20 years ago he started the Gold's Gym Challenge which eventually led to millions of gym members transforming their bodies and lives. He changed the gym industry into what it is today. He's a world-leader in customer service practices, gym ownership, and is a wonderful human being.
Be sure to check out the WeStrive App on IOS, Android, and if you're a personal trainer check us out at WeStriveApp.com to see if...2019-03-041h 17
The Fitness Retention PodcastEpisode 44 - Blair McHaney - CEO MXMBlair and I dive into the details of what makes businesses repeatedly successful. Does your business do things FOR the customer or TO the customer? Find out here...2019-02-2148 min
HALO Talks: Elevating WellnessBlair McHaney, CEO of MXM Medalliahttps://www.halotalks.com/mp3/BlairMcHaney(CEO_MXM_Medallia).mp3 2018-07-2419 min
The Fitness Business PodcastBlair McHaney Redefines Innovation In Your Fitness BusinessBlair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia’s Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.2017-12-2019 min
Fitness Business Podcast: Leadership, Innovation, and ProfitBlair McHaney Redefines Innovation In Your Fitness BusinessBlair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia’s Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.2017-12-2019 min