Shows
The Consistency Corner: Strategic Social Media for Marketing to MomsHow I Knew It Was Time to HireFeeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner2025-07-0815 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Consistency Corner: Strategic Social Media for Marketing to Moms [TRAILER]Are you ready to grow a business that markets to moms without social media draining your energy? Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.🎧 In each episode, you’ll discover: ✔️ How social media can work for you (ins...2025-03-2502 min
Medical Sales U with Dave SterrettE18 | Dave Sterrett: How to Break Into Medical Sales with No ExperienceWelcome to Medical Sells U! I’m Dave Sterrett, and today we’re diving into how we’ve helped students land high-paying roles in medical and pharma sales since April 2024. Hear real stories of career shifts, including my own—from a religious studies major to a successful medical sales professional. Get ready to learn strategies for standing out, from LinkedIn networking to interview mastery. If you’re aiming to break into or advance in this field, you won’t want to miss it!2024-12-0524 min
The Consistency Corner: Strategic Social Media for Marketing to MomsWhen Inconsistency is OK in MarketingIn this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women. Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.TakeawaysConsistency is...2024-11-0413 min
The Consistency Corner: Strategic Social Media for Marketing to MomsFrom Burnout to Balance: Reclaiming Your Identity as a Mom and Entrepreneur with Scottie DurrettAre you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.In this conversation, you'll discover:Why taking radical responsibility for yourself is the key to thriving in motherhood and businessHow to overcome the guilt of prioritizing your needs and dreamsPractical strategies for setting boundaries and asking for helpThe importance of modeling self-care and authenticity for your childrenTips for...2024-09-3050 min
The Consistency Corner: Strategic Social Media for Marketing to MomsWhy YouTube Belongs in Your Marketing Ecosystem with LaShonda BrownOn this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.Key takeaways: Leveraging YouTube for passive income generationThe power of live streaming for service providersCreating engaging content without burnoutOptimizing your YouTube channel to drive traffic to your offersBalancing authenticity with strategic content creationIntegrating content creation with client workCommon pitfalls to avoid when starting a YouTube channelThe impact of "reckless generosity" in businessLaShonda shares her journey from service p...2024-09-0244 min
The Consistency Corner: Strategic Social Media for Marketing to MomsUnlocking the Power of UTMs to Track Your Marketing Efforts with Rebecca CaldwellWelcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.What You’ll Learn:What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.Why unde...2024-08-1937 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMarketing Trends to Watch in the Second Half of 2024In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.Trends Covered: The rise of shorter podcasts and its impact on content strategyDeclining engagement across social media platforms and how to adaptIncrease in social media advertising and its implications for businessesThe emergence of micro offers from service providersThe c...2024-08-1222 minThe Consistency Corner: Strategic Social Media for Marketing to MomsNavigating the Challenges of Email Marketing and List BuildingIn this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on t...2024-04-2223 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Use a Virtual Summit To Increase Your Visibility with Kylie KellyToday I'm so excited to bring my friend Kylie back to the podcast, this time to talk all about how you can become more visible as a business owner, through hosting your own virtual summit. She shared so much value about the process, as well as a good dose of honesty about the results she's seen and how summits have fast-tracked everything for her.In this episode we covered: How Kylie was able to grow her email list really FAST through virtual summits and how she made sure that a summit energetically made sense for h...2023-03-2047 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBeyond Money Mindset with Nadine ZumotI'm excited to bring this conversation to The Consistency Corner Podcast - and share it with you! This week I interviewed Nadine Zumot. Nadine is a Money Energetics Coach who empowers her communities to heal their relationship with money so they can lead a more authentic life and embody their life's purpose. This is something a little different for the podcast - but I know you're going to love this as much as I did! In this interview we chatted about: Why a lot of us are suffering with money fear & trauma - and w...2023-03-1331 min