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Books We Pretend To ReadCompany of One (with guest Dane Young)In the final episode of 2019. We find a recording of a podcast we recorded back in July. On this episode is Dane Young, Founder/CEO of YoungTech, a "company of one" who recommended the book "Company of One". 2020-01-011h 21Books We Pretend To ReadBooks We Pretend To Read UpdateNot a normal episode, just an update for our listeners. We are still alive, lots of things going on in our lives right now, which we share in this episode.2019-10-1021 minBooks We Pretend To ReadMonetizing Innovation (with Brett Waldman)Have you ever wondered why soda at a movie theatre is $6 for a small and $7 for a large. Both are insane prices to pay for a coke, but marketers use the comparison to make us feel that $7 is a good deal. Tiny tricks like this are all around us and explored in Monetizing Innovation by Madhavan Ramanujam & Georg Tacke. This book looks at the tips and tricks of how we can innovate simply by changing the way we present features in our products and adjusting pricing to match a customers willingness to pay. It's a fascinating world and an...2019-08-011h 05Books We Pretend To ReadThe Subtle Art of Not Giving a F*ck by Mark MansonThe anti-self-help book that's sold over 6 million copies and holds the world record for most F-bombs in a single book (okay not sure if that last part is true). The Subtle Art of Not Giving a is a book that covers how we should live our lives verses how many of us including our hosts actually do. Measuring success by the things that matter, saying no to the things that don't, living with suffering, and taking responsibility for everything. So many concepts in this book are counter to the culture we all live in, its a breath of fresh...2019-06-011h 10Books We Pretend To ReadPART2: The Hard Thing About Hard Things by Ben Horowitz (with guest Kevin Goodman)In episode 7 of Books We Pretend to Read Podcast our hosts continue our conversation with industry veteran: Kevin Goodman. Kevin is a founder of multiple companies that went on to be acquired. RTO Software, acquired by VMware, and most recently FSLogix acquired by Microsoft. In this episode, we conclude our discussion on "The Hard Thing About Hard Things" by Ben Horowitz which is a book written by a CEO written to CEOs. We figured a book this good deserves a second podcast. Hope you enjoy. 2019-04-171h 12Books We Pretend To ReadPART1: The Hard Thing About Hard Things by Ben Horowitz (with guest Kevin Goodman)In episode 6 of Books We Pretend to Read Podcast our hosts bring in industry veteran: Kevin Goodman. Kevin is a founder of multiple companies that went on to be acquired. RTO Software, acquired by VMware, and most recently FXLogix acquired by Microsoft. In this episode, we discuss "The Hard Thing About Hard Things" by Ben Horowitz which is a book written by a CEO written to CEOs. As much as Chuck and Gunnar like to chat about startups, it's hard to talk about a CEOs perspective without actually being a CEO, which is where Kevin brings in his expertise...2019-03-221h 04Books We Pretend To Read1984 by George OrwellContinuing with our theme of non-business books about technology we dial the clock back to 1948, the year George Orwell wrote the prophetic book: 1984. Who hasn't heard that "Big Brother Is Watching" or that we live in a Orwellian Society. Yet these common phrases are taken from a book that many of us haven't read. So this month Chuck and Gunnar dive into the depths of 1984, where we learn the meaning to these words that are already in our lexicon. What we learn while reading this is a bit scary in how close Orwell was to predicting (and warning us...2019-02-141h 10Books We Pretend To ReadBad Blood: Secrets and Lies in a Silicon Valley Startup by John CarreyrouIn our first non-business management book, we cover Bad Blood, the story of how one of Silicon Valley's biggest unicorns was built on a web of lies. Soon to become what's sure to be an Oscar nominated film staring Jennifer Lawrence, get up to speed and get upset about how truth doesn't matter, only money and what people are willing to believe.2019-01-081h 28Books We Pretend To ReadThe 4-hour Workweek by Tim Ferriss (with guest Maria Abernathy)Escape the 9-5, live anywhere and join the new rich so says the author of this month's book "The 4-hour Workweek". A book rich in borrowed wisdom, that quotes the likes of Bill Gates, Warren Buffett and any other name that will grab a headline, but does the author's message land? Many of us have heard of the 4-hour work week, but have you read it? Many wise words are shared, but also, as our hosts share, are numerous points shared that don't land. Join us this week as hosts Chuck and Gunnar are joined by Maria Abernathy (VP of...2018-12-011h 08Books We Pretend To ReadThe Lean Startup by Eric Ries (with guest Jim Flannery)In this episode we cover the book that changed how software companies build product, interact with customers and measure success: The Lean Startup. A staple of MBA students, product managers and every startup company trying to build the next big thing. The Lean Startup, has built a new lexicon of terms you must know to work in the high tech industry: MVP, Pivots, Innovation Accounting. Join us as your co-hosts Chuck and Gunnar bring their unique views of Product vs. Engineering, as they cover this book. Also, joining the podcast is guest Jim Flannery, founder of Four Athen's a startup...2018-11-0156 minBooks We Pretend To ReadFuture Crimes by Marc Goodman (with guest Christian Hyatt)Who's watching you right now? Future Crimes, by Mark Goodman, digs deep into the dark areas of the Internet, where crime is rampant and criminals are using the newest techniques to thwart companies and governments. Privacy is dead. Nothing is secure. And there isn't much we can do about it, or is there? Today's podcast includes guest speaker Christian Hyatt, Founder of Risk3sixty.com a risk management firms that specializes in securing corporate data.2018-10-011h 10