Shows
The Hummingbird Effect with Wendy CoulterYou've Got to Feel it - Ashley SelzerJoin Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable insights on navigating business challenges and staying connected with your community.00:00 Introduction to Hummingbird Creative Group01:00 Meet the Team: Wendy, Hanna, and guest...2025-06-2445 minThe Hummingbird Effect with Wendy CoulterVirtual Assistants and Ninjas with Kedma OughIn this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation, and creating a successful hybrid workforce.00:00 Introduction to Hummingbird Creative Group01:04 Meet Hannah Jernigan: Marketing Strategist01:23 Guest Introduction...2025-06-1743 minThe Hummingbird Effect with Wendy CoulterAccidental CEO to Culture Maestro: Chris Dyer's JourneyJoin Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in branding. Discover how small changes in your company's marketing or sales approach can significantly impact your business. Chris also talks about the importance of focusing on what works, the power of peer-to-peer learning, and creating a culture of positivity and innovation. Don't miss this...2025-05-2044 minThe Hummingbird Effect with Wendy CoulterFranchising Success & The Burning Man Adventure!Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, and the value of diversifying marketing efforts.00:00 Introduction to Brand Building01:03 Meet Hannah Jernigan01:51 Introducing Jen Katzir02:58 Jen's Journey to Burning...2025-05-1335 minThe Hummingbird Effect with Wendy CoulterInsights from Serial Entrepreneur Glenn PoulosIn this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to becoming a successful sales entrepreneur, culminating in his current venture in Florida. They discuss the transformative impact of marketing strategies on business operations, leadership, and company culture. Glenn also provides valuable insights on trust-building, the importance of being nimble, and empowering teams. Tune in f...2025-05-0643 minThe Hummingbird Effect with Wendy CoulterCutting Through the Sheet of Marketing Noise with Colin McIntoshJoin Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an est...2025-04-2949 minThe Hummingbird Effect with Wendy CoulterMarketing to Customers Not Algorithms - Gee RanasinhaIn this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The...2025-04-2258 minThe Hummingbird Effect with Wendy CoulterCreating a Cultural Shift: Insights from Christine Bartlett on Brand StrategyDive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation. Christine shares insightful stories from her tenure at Cisco, focusing on the significance of company culture and the fascinating concept of the 'Hummingbird Effect.' Learn how a simple change, like a CEO donning jeans, can signal a transformative shift that fosters growth, innovation, and a positive work environment. Don't miss this inspiring discussion that highlights the intersection b...2025-04-1549 minThe Hummingbird Effect with Wendy CoulterA Game-Changing Shift with Worth GregoryJoin Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance...2025-04-0832 minThe Hummingbird Effect with Wendy CoulterBe Different or Be Dead with Roy OsingIn this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.00:00 Introduction to Wendy Coulter and Branding01:04 Meet Hannah: Fun Facts and Snow Outfits2025-02-251h 05The Hummingbird Effect with Wendy CoulterCo-Developing Success: Mike Ganey's Marketing StrategiesJoin Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marketing fits into the broader company strategy. From his unique experiences in marketing non-alcoholic products at Anheuser-Busch to pioneering innovations in commodity products, Mike presents invaluable lessons for business leaders looking to make a profound impact. Tune in for real-world examples of successful marketing tactics, the si...2025-02-181h 05The Hummingbird Effect with Wendy CoulterMastering Mindset: Joe Novara on the Power of Positive ChangeJoin Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakthroughs and lasting success in both professional and personal realms.00:00 Unlocking the Power of Branding00:55 Meet the Team: Wendy and Hannah2025-02-1138 minThe Hummingbird Effect with Wendy CoulterCustomer Experience as a Hummingbird Effect for Business GrowthIn this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to customer experience, the impact of prompt customer callbacks, and the tools and strategies they use to retain and grow their client base. Tune in for ac...2025-01-2841 minThe Hummingbird Effect with Wendy CoulterCEO Insights: Harnessing Tiny Tweaks with Nick JainJoin Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the importance of ROI-driven decisions, and the critical role of agility and data in creating breakthroughs. Perfect for CEOs and marketing leaders looking to amplify their brands and drive success through innovation and strategic decisions.00:00 Introduction to Brand Building00:54 Meet the...2025-01-1434 minThe Hummingbird Effect with Wendy CoulterFrom Niches to Networks: Lee Whitley's Journey in RecruitingIn this episode, host Wendy Coulter discusses the transformative power of branding with guests Hannah Jernigan and Lee Whitley. Lee Whitley, a recruiter who transitioned from software sales to building his own business, shares his journey and insights on adapting strategies to thrive in fluctuating markets. The conversation touches on themes like the Hummingbird Effect, the importance of strong branding, and leveraging personal networks. Lee also offers practical advice for businesses looking to make an impactful change while discussing his unique approach to recruiting that sets his firm apart. Join us for an inspiring discussion about innovation, consistency, and...2024-12-3136 minThe Hummingbird Effect with Wendy CoulterIn the Fast Lane: Assembling Your Brand's Pit CrewJoin Wendy Coulter and marketing strategist Hanna Jernigan as they discuss the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes can lead to significant outcomes. Discover insights on team dynamics, strategic planning, and innovative approaches to annual meetings and trade shows. Learn how Sherry's background in big agencies and her current role in agriculture have shaped her strategies for impactful marketing, showcasing a real-world example of the H...2024-12-2450 minThe Hummingbird Effect with Wendy CoulterLeveraging LinkedIn: Ruby Garcia's Path to Community BuildingJoin Wendy Coulter and her special guest, leadership coach Ruby Garcia, in this enlightening video as they discuss the essence of branding, the Hummingbird Effect, and the significant impact of using LinkedIn for building a strong community. Ruby shares her journey from being petrified of live video to harnessing it to create deeper connections and expanding her influence and her work as a Leadership Coach for First-Gen Latina Leaders. Also, get insights from Ruby on leveraging LinkedIn tools, the importance of storytelling, and the role of innovation and AI in future leadership. Tune in for personal stories, p...2024-12-1736 minThe Hummingbird Effect with Wendy CoulterTurning Ideas into Influence: Courtney Collins' Marketing JourneyJoin Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.00:00 Introduction and Podcast Launch2024-12-0350 minThe Hummingbird Effect with Wendy CoulterJennifer Best's Best Insights on Transformative MarketingJoin Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.2024-11-2642 minThe Hummingbird Effect with Wendy CoulterIs different enough? Ryan Chute talks hummingbird effectJoin branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of Ads™ Group, shares how he has seen the Hummingbird Effect transform businesses, especially in the home services sector. Learn about Ryan's journey, the importance of balancing transactional and relational customers, and how effectively communicating a brand's story is crucial. This episode is filled with practical insights for CEOs and branding leaders looking to bo...2024-11-1952 minThe Hummingbird Effect with Wendy CoulterTransforming Iconic Brands: Marketing Insights with Jackie WoodwardJoin Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media investment in driving growth. Learn about transformative campaigns like McDonald's 'I'm Lovin' It' and Miller Lite's introduction of the aluminum bottle. Jackie also shares her journey and passion for the Olympics, her experiences with Russian adoption, and the importance of curiosity and understanding consumer behavior to stay relevant...2024-10-2245 minThe Hummingbird Effect with Wendy CoulterUnlocking Brand Innovation with Stan PhelpsJoin Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results. Learn about unique branding examples, the impact of experiential marketing, and leveraging small innovations to stand out. They discuss real-world success stories from Panera to DoubleTree, and delve into strategies for both B2B and B2C sectors. Discover how companies can differentiate by focusing on their unique strengths and embracing their 'flaws.'00:00 Embracing Flaws and Brand B...2024-10-0849 minThe Hummingbird Effect with Wendy CoulterThe Power of Small Changes in Branding: A Conversation with Mike AdamsIn this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in marketing and branding. Mike shares insights on user testing, communication strategies, and the importance of listening to the audience to build trust and achieve remarkable results. The episode also highlights the significance of the role of innovative conference strategies like the Poster Awards in fostering a...2024-09-0741 minThe Hummingbird Effect with Wendy CoulterFrom TEDx to Strategic Success: Dr. Sarah Glova's One-Page MethodJoin Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in branding. They also highlight the creation of the North Carolina Women Business Owners Hall of Fame and its role in preserving the legacy of pioneering...2024-09-0346 minThe Hummingbird Effect with Wendy CoulterFrom Buffaloes to Hummingbirds with Dr. Rebecca Corbin - 004In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how simplifying a mission statement catalyzed NACCE's growth. The episode is rich with practical examples and emphasizes the importance of an entrepreneurial mindset, collaborative leadership, and continuous learning...2024-07-1842 minThe Hummingbird Effect with Wendy CoulterUnlocking Brand Power with The Hummingbird Effect: A Conversation with Cyndy Yu Robinson -003In this episode, Wendy Coulter explores the hidden power of branding through the concept of the Hummingbird Effect, which posits that small innovations in branding can lead to significant results. Wendy is joined by Cyndy Yu Robinson, Executive Director of Kramden Institute, and Hanna Jernigan from Hummingbird Creative Group. Cindy shares her career journey, the importance of audience segmentation in their marketing efforts, and how seemingly small branding changes have led to big wins for Cramden. They talk about digital equity, sustainability, the social impact of e-waste management, and the importance of core values in shaping organizational culture. The...2024-07-0937 minThe Hummingbird Effect with Wendy CoulterThe Small Steps of Success with Wendy Coulter - 002In this episode of "The Hummingbird Effect with Wendy Coulter," we turn the tables and interview our host, Wendy Coulter, to delve deeper into what the Hummingbird Effect means to her and how it has shaped her journey and success. Wendy, a seasoned expert in strategic marketing and brand building, shares her experiences and insights on achieving transformational results through small yet impactful changes.Key Topics Discussed:Wendy's Journey:Wendy recounts her beginnings in her father's shoe store in Statesville, North Carolina, where she first learned about marketing and advertising through creative promotions.Her academic journey...2024-07-0820 minThe Hummingbird Effect with Wendy CoulterWhat is the Hummingbird Effect? 001Welcome to the first episode of "The Hummingbird Effect with Wendy Coulter." In this premiere episode, Wendy introduces the concept of the Hummingbird Effect and how small innovations in branding can lead to significant transformations for businesses. Wendy is joined by Hanna Jernigan, a team member at Hummingbird, to delve into the journey and explore the concept together.Key Topics Discussed:Introduction to the Hummingbird Effect:Wendy explains how the idea of the Hummingbird Effect is inspired by the co-evolution of hummingbirds and flowers, emphasizing that small changes in one area can lead to large results...2024-07-0817 minThe Hummingbird Effect with Wendy CoulterWelcome to The Hummingbird EffectHost: Wendy Coulter, CEO of Hummingbird Creative GroupEpisode Description: In this introductory episode of "The Hummingbird Effect," host Wendy Coulter shares her journey and the inspiration behind starting this podcast. Wendy, the CEO of Hummingbird Creative Group, has been helping business leaders redefine their brands for over 25 years. This episode sets the stage for what listeners can expect from the podcast, focusing on how small innovations can significantly impact brand valuation and business growth.Key Points:Wendy Coulter's background and experience in brand strategy.The concept of brand orientation and its influence on...2024-06-1006 min
Into The Knight -The Moon Knight PodcastITK Episode 180 - THE HUNT FOR KHONSHU'S GOLDEN SCEPTRE - Season 1 Episode 13 (Finale) Become a Patron! Sponsored by Hello Headphones & Dreamland Comics THE HUNT FOR KHONSHU'S GOLDEN SCEPTRE SEASON 1 Episode 13 (Season Finale) It's finally here! The finale to the first season of our serial adventure! Stakes are high as all the Loonies race to meet up in order to band together to fight the evil forces of Set and his Agents of Chaos... Will the Golden Sceptre be found? Will everyone get along? Most importantly - can the Loonies stop the onslaught brought about by interdimensional demons and Set's Agents...? Tune in for an action packed ending that will leave you astounde...2021-01-0842 min
Into The Knight -The Moon Knight PodcastQuatrieme Partie - THE HUNT FOR KHONSHU'S GOLDEN SCEPTREQUATRIEME PARTIE : CHAD’S HEAVENLY DELIGHTS These short episodes have been featured on our main show, but they are here now available for you to listen to at your leisure! Join the ITK High Priests of Khonshu, and various Loonies from the ITK community as they battle the evil forces to regain the Golden Sceptre of Khonshu! CAST (in order of appearance): 'The Power of' Chad Jernigan as Himself Phil Perich as Thoth Anthony Sytko as Horus Hanna Burnett as Maat SPECTOR-CALL: Ca...2019-08-2204 min
Into The Knight -The Moon Knight PodcastEpisode 109 - MOON & STARS: Choking on Someone's Entrails EPISODE 109: Guests Alex Looman and Dalton Gould join the High Priest of Khonshu in reviewing their latest offering to the gods - a fan film from the YouTube MCU Studio! Both Alex and Dalton go through a bit of background of YTMCU; how they came together to collaborate for Moon Knight Chapter 2; then we go through the film and discuss the main points...! PHASE OF THE MOON: FULL MOON MOON & STARS YTMCU'S MOON KNIGHT, CHAPTER 2 (53 mins) If that isn't enough, we slip in the next...2019-08-171h 20