Shows
Brands In PlayEpisode 12 | ft. Harry Bienenstock | Voldex | NASCAR Inside Driving Empire | Brands in Play𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟮 | 𝗡𝗔𝗦𝗖𝗔𝗥 𝗜𝗻𝘀𝗶𝗱𝗲 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗺𝗽𝗶𝗿𝗲 𝗳𝘁. 𝗛𝗮𝗿𝗿𝘆 𝗕𝗶𝗲𝗻𝗲𝗻𝘀𝘁𝗼𝗰𝗸 | 𝗩𝗼𝗹𝗱𝗲𝘅In this episode of Brands In Play, Nic Hill and Albane Prioux are joined by Harry Bienenstock, Head of Growth at Voldex, the powerhouse behind some of Roblox’s top games including Driving Empire, NFL Universe, and most recently, Brookhaven, one of the most played games in Roblox history.We unpack Voldex’s unique strategy of acquiring and scaling games rather than building from scratch, and what it means to operate at the center of user-generated content (UGC), cultural relevance, and brand partnerships. From NASCAR to Lamborghini, from NFL activations to the nuances of performance marketing in gaming, Harry shares a masterclass in how to do brand integration right.Learn why authenticity isn’t just a buzzword but...
2025-05-0247 min
Stoner Chicks Podcast194. Happy Billie HolidaysThis week on Stoner Chicks, Phoebe tells us about some thrilling hockey action from the Seattle Kraken and Steph brings a High Thought about returning fashion trends! Then, Grace tells the chicks about Stoner of the Week Billie ‘Lady Day’ Holiday and they lay out the perfect recipe for enjoying the season.
Cited sources:
-‘Billie’ (2019) directed by James Erskine
-‘Blues Legacies and Black Feminism: Gertrude "Ma" Rainey, Bessie Smith, and Billie Holiday’ (1999), written by Angela Y. Davis
-‘Billie Holiday vs. Harry J. Anslinger’ episode of Great Moments in Weed...
2024-12-0649 min
B.E.A.M.BONUS EP: "Naavik Gaming Podcast" with Matt EdelmanThis week, we're sharing a panel discussion from the "Naavik Gaming Podcast" hosted by David Taylor. Matt's joined by Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables. It’s a great conversation about how brands and advertisers can engage with Roblox.
In 2023 alone, 240 brand activations took place on Roblox, doubling from the previous year. Gaming activations can produce a variety of results, so how can brands understand where it is best to navigate their innovative marketing budgets to reach specific goals on these platforms?
We hope you enjoy these highlights and mak...
2024-09-2108 min
Naavik Gaming PodcastHow to Bring Brands to RobloxOver the last few years, brands have increasingly gravitated to platforms like Roblox as a way to reach younger audiences. In 2023 alone, we saw 240 brand activations on Roblox, which doubled from the year prior. In terms of revenue, this contributed to over $80 million in brand spend, which equates to roughly 10% of Roblox's developer earnings for 2023.From the brand perspective, results can vary greatly depending on the execution. As advertisers, the cost per play session in a branded experience can range from as much as $1 to a fraction of a cent. Critical decisions include whether a brand...
2024-09-131h 05
Great Moments in Weed History"I Weed A Miracle Every Day" — The Grateful Dead Get Busted and WinJerry Garcia and Mountain Girl sat rolling joints and cleaning the stems and seeds from a brick of weed when a fateful knock came at the door of 710 Ashbury Street.Having your communal crash pad raided by the police isn’t typically the start of a great moment, but for the Grateful Dead, the October 1967 undercover police sting operation that targeted their home and headquarters turned into a pivotal inflection point in the band’s trajectory. One that would change cannabis history and spread weed consciousness around the world. That's because rather than pleading out or tur...
2024-08-2156 minGreat Moments in Weed HistoryBillie Holiday vs. Harry J. AnslingerIn a tale of weedy vengeance, Abdullah and Bean investigate the life of Harry J. Anslinger—America’s first “drug czar,” author of Marijuana: Assassin of Youth, and the man most responsible for the global prohibition of cannabis. And then they settle the score.This episode is tied to the premiere of The United States vs. Billie Holiday, a new film from Lee Daniels (Push, Empire) telling the awful true story of how Harry Anslinger used the full power of federal law enforcement to target the legendary jazz singer for multiple arrests, ultimately hounding her into an e...
2021-02-261h 33
Great Moments in Weed HistoryThe Grateful Dead Fight the Man (And Win)Jerry Garcia and Mountain Girl sat rolling joints and cleaning the stems and seeds from a brick of weed when a fateful knock came at the door of 710 Ashbury Street.Having your communal crash pad raided by the police isn’t typically the start of a great moment, but for the Grateful Dead, the October 1967 undercover police sting operation that targeted their home and headquarters turned into a pivotal inflection point in the band’s trajectory. One that would change cannabis history and spread weed consciousness around the world. That's...
2020-05-2852 min
Great Moments in Weed HistoryTreetop Flyer: Tom Forcade Pt. 2High Times founder Tom Forcade's story concludes in part 2, which features a special guest — Rex Weiner — who was there for the magazine's wild early days, and shared many illicit adventures with the weed smuggler/political activist behind it all. We discuss how the book Agents of Chaos by Norman Spinrad influenced Tom Forcade towards an embrace of chaos as the true third rail in American politics.Rex recalls High Times' glory years including cover stories on Bob Marley, Hunter Thompson, Debby Harry, The Sex Pistols, Cheech and Chong, and other ca...
2019-11-1449 min
Mobile PresenceLearning From Money Managers To Be A Better UA ManagerMoney managers and app marketers harness data to drive results and --ultimately--build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws powerful parallels to show how a sharp focus on diversification allows both investors and app marketers to balance risk and identify opportunities for growth. Harry, a Mobile Hero recognized for his user acquisition expertise, manages user acquisition for World Series of Poker (WSOP), the number one mobile poker game in the U.S. He speaks candidly about how his love of poker and background of finance have prepared him to reach high and w...
2018-06-2735 min
The TherapycastThe LCCH Podcast - #41In today's show we dive face firstinto the therapeutic benefits of eating chocolate, we look at whatLSD can tell us about the brain and trance, and explore the joys ofhaving a strong vagus nerve.Harry Potter Theme by FluteCafeChocolatereferencesCrichton, G. E., Elias, M. F., &Alkerwi, A. A. (2016). Chocolate intake is associated with bettercognitive function: The Maine-Syracuse LongitudinalStudy. Appetite, 100, 126-132.Field, D. T., Williams, C. M., &Butler, L. T. (2011). Consumption of cocoa flavanols results in anacute improvement in visual and cognitive functions. Physiology& behavior, 103(3), 255-260.Mastroiacovo, D., Kwik-Uribe, C...
2016-04-2624 min