Shows
Wine Marketing PodcastWinery Emails that Don't Suck with Erica Walter of Email MavensSeason 2: Episode 3In this episode of the Wine Marketing Podcast, Erica Walter gives us the 30,000-foot view of Email Marketing for Wineries! We discuss the various types of emails wineries can send, the importance of maintaining a consistent cadence, and the critical role of welcome emails in engaging new subscribers. Erica shares creative strategies for lead generation and emphasizes the need for wineries to view their email list as a valuable asset that requires thoughtful management and engagement. We also get nerdy and explore innovative strategies for wineries to enhance their email marketing...2025-05-0657 min