Shows
Wine Marketing PodcastSubscription Models vs Wine Clubs with Maggie Tillman of Alta Colina WinerySeason 2: Episode 2In this episode of the Wine Marketing Podcast, I speak with Maggie Tillman, co-owner of Alta Colina Winery, about Alta Colina’s new SIPscription service. We discuss the differences between subscription services and traditional wine clubs, their journey of launching the service, and the challenges faced in marketing and operational logistics. Our conversation highlights the importance of customer experience and the evolving landscape of wine sales. We delve into the intricacies of wine subscriptions, the challenges faced by wine clubs, and Maggie’s vision for a more inclusive wine culture. We discuss the impo...2025-04-2137 min