Shows
Wine Marketing PodcastWhy I Rebranded My Winery with Sonja Magdevski of Clementine Carter WinesIn this episode of the Wine Marketing Podcast, I’m joined by my friend Sonja Magdevski of Clementine Carter Wines to talk about her bold and deeply personal decision to rebrand from Casa Dumetz, a beloved Central Coast staple, to a new identity that feels more aligned with who she is today.Sonja shares the story behind that transition: why it was time for a change, how she approached the rebrand creatively and emotionally, and what it taught her about identity, storytelling, and community.We talk about how branding goes beyond a business decision, about ma...
2025-09-0347 min