Shows
Dear Art ProducerHannah Wolfert and Kim RoemerIn this episode of Dear Art Producer' host Heather Elder sits down with Hannah Wolfert, a Senior Content Producer at Syneos Health, and Kim Roemer, a Content Production Business Manager, who have collaborated for nearly 17 years. The discussion delves into their unique career paths, spanning from art history classes to diverse roles in content production and business management. They reflect on their early professional encounters, the importance of industry relationships, and the evolving landscape marked by AI and integrated media projects. The conversation also touches on the complexities of licensing, the relevance of advances in production, and the integral...
2025-06-3057 minDear Art ProducerKathleen Candelaria, Freelance Senior Art / Integrated ProducerIn this episode of Dear Art Producer' host Heather Elder welcomes back freelance art producer Kathleen Candelaria. Discussing the shifts in the art production world, including the impact of the global pandemic, the rise of AI-generated content, and the changing dynamics of work and production, the duo discuss Kathleen's extensive experience working with renowned clients and her new journey as a freelancer. Kathleen shares her insights on the evolving roles of art producers, the importance of mentoring, and offers valuable tips for artists on marketing themselves, navigating the bidding process, and the significance of creative calls and treatments. The...
2025-06-2652 minDear Art ProducerJohn Ancona, Senior ProducerIn this episode of Dear Art Producer, host Heather Elder welcomes John Ancona, a Senior Producer at PXP Studios, who shares his decade-long journey in creative and agency operations, experience with healthcare accounts, and insights into producing groundbreaking motion media campaigns. John emphasizes the importance of communication, the evolving role of AI in creative processes, and how to effectively connect with artists and clients. He also discusses the significance of detailed treatments, budget transparency, and offers advice on landing jobs in the creative field. In an industry where the rules are always changing, it's helpful to...
2025-05-0957 minDear Art ProducerJessica Mirolla, Freelance Senior ProducerIn this episode of Dear Art Producer, host Heather Elder is joined by freelance senior producer Jessica Mirolla. The conversation covers Jessica's extensive experience in production, her passion for art, and her insights on the ever-evolving nature of the industry. They discuss the importance of being multifaceted in today's market, the impact of AI and CGI in creative roles, and the value of treatments and creative calls in the bidding process. Jessica shares her thoughts on current trends, especially in automotive photography, and stresses the need for artists to stay culturally relevant and inspired. The episode concludes with personal...
2025-05-0254 minDear Art ProducerSari Rowe and Julie Maxham In this episode of Dear Art Producer, hosted by Heather Elder, freelance art producer Sari Rowe and Julie Maxham, senior art producer at IPG Health, share their extensive experiences and unique perspectives on the ever-evolving art production industry. With backgrounds in multimedia, print, motion, CGI, experiential, and illustration, both Sari and Julie discuss their career journeys, the importance of relationships and networking in their roles, the impact of AI and CGI in modern productions, and how they adapt to industry trends. They also explore the nuances of producing treatments, staying connected with the creative community, and their predictions for...
2025-04-2851 minDear Art ProducerMary Olson, Studio DirectorIn this episode of Dear Art Producer, Heather Elder sits down with Mary Olson, the Studio Director at Calcium + Company, to explore her multifaceted career and passion for problem-solving in the arts. Mary speaks about her journey from fine art photography to engineering cutting-edge production designs for high-profile clients like Ferrari, Sony, and Boston University. The two discuss the evolving challenges in the creative industry, the role of AI, the importance of sketch-based collaboration, and the unpredictable nature of art production. Mary also shares valuable tips for artists striving to land projects and the significance of maintaining a diverse...
2025-03-2153 minDear Art ProducerCleo Montagnana, Associate Art ProducerIn this episode of Dear Art Producer, Heather Elder speaks with Cleo Montagnana, Associate Art Producer at BBDO New York. Cleo shares her journey from film production student to art producer, recounting her experiences working with major clients and her start in a small production company. They discuss the evolving industry, the significance of mentorship, the role of AI in production, and current trends in creativity and client demands. Cleo also touches on the challenges and benefits of treatments, the impact of agency mergers, and her aspirations for more hands-on set experience. The episode is rich with insights into...
2025-03-1449 minDear Art ProducerMelissa Le Nicol, Freelance Senior Art ProducerIn this episode of Dear Art Producer, host Heather Elder is joined by Melissa Le Nicol, a freelance senior art producer with over 20 years of experience in the industry. Melissa shares her journey from working at renowned agencies such as Leo Burnett and Ogilvy to her passion for discovering top photographers and production solutions. They discuss the evolving role of an art producer, the importance of treatments, budget transparency, and the dynamics of creative calls. Additionally, Melissa reveals her fascinating background as an acupuncturist and forensic genealogist, highlighting the diverse interests and skills she has developed alongside her illustrious...
2024-12-0647 minDear Art ProducerLisa Lee, Executive Freelance Art ProducerIn this episode of Dear Art Producer, Heather Elder interviews freelance executive producer Lisa Lee. Lisa's extensive career spans content creation for major brands, a pivotal role at TBWA/Chiat/Day, and over 15 years at CP&B. The discussion delves into Lisa's journey, the evolution of her role, and the intricacies of art production. Lisa shares insights on maintaining calm and patience in high-pressure environments, the importance of clear communication, and the challenges of modern production timelines. The conversation also touches on future industry trends, including the impact of AI, and personal anecdotes about navigating the creative industry.
2024-11-2252 minDear Art ProducerMindy Miller, Vice President and Executive ProducerIn this episode of Dear Art Producer, Heather Elder welcomes Vice President and Executive Producer, Mindy Miller, for a deep dive into various aspects of the creative industry and a discussion that explores topics such as collaboration, empathy, and the need for fair practices to foster a thriving creative ecosystem. Heather interviews Mindy on her unique career journey from fitness training to a leadership role in art production, emphasizing the necessity of creative problem-solving and better communication between agency staff and artists. The conversation expands to the complexities of agency operations, the inefficiencies of the triple bidding process, and...
2024-10-2556 minDear Art ProducerGeorge Qatsha, Executive Producer, Global Brand Creative Production, and Social Impact ProducerIn this episode of Dear Art Producer, host Heather Elder interviews George Qatsha, a seasoned executive producer with extensive experience in marketing, entertainment, and brand-focused companies. They discuss George's background in photography and his journey into production, highlighting his expertise in visual storytelling and team coordination for major brands like Apple, Nike, and Google. The conversation delves into the importance of integrating creative visions with business needs, transparency in the production process, and the evolving landscape of AI in creative industries. They also touch on trends such as the need for motion in artistic reels, the role of websites...
2024-10-1552 minDear Art ProducerElisa Morse, Executive Producer and Piece Mill FounderIn this episode of Dear Art Producer, Heather Elder welcomes Elisa Morse, founder and executive producer of the commercial production company, Piece Mill. Elisa shares her journey from aspiring copywriter and theater major to becoming an on-staff producer at Snapchat and eventually founding her own forward-thinking production company in 2018. They discuss the impact of social media on commercial production, the evolution of industry standards, the importance of authenticity and collaboration, and the challenges and opportunities that come with flexibility in modern production. Elisa also shares insights about maintaining meaningful relationships, promoting a positive and inclusive company culture, and the...
2024-09-0646 minDear Art ProducerMary Ann Guglietta, VP, Executive Producer, Creative ProductionIn this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the...
2024-05-3147 minDear Art ProducerCassie Bull, Freelance ProducerIn this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments...
2024-04-2648 minDear Art ProducerAlexis Coulter, Head of ProductionIn this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the...
2024-04-1552 minDear Art ProducerIlana Galang, Senior Integrated Art ProducerIn this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst...
2024-04-0548 minDear Art ProducerMadi Nauta, Art ProducerIn this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi's transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms...
2024-03-2753 minDear Art ProducerChris Wurst, Executive ProducerIn this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry. In an industry where the rules are always changing, it's helpful to...
2024-02-0951 minDear Art ProducerPete Anderson and Robyn Swierk of FreshworksIn this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside...
2023-11-1340 minDear Art ProducerSandra Gomez, SVP, Group Director, Creative ProductionThe 100th episode of the "Dear Art Producer," Heather Elder welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra's illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed i...
2023-10-2755 minDear Art ProducerChristina Cort, Executive ProducerIn this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the v...
2023-10-1951 minDear Art ProducerAggie Ryan, Assistant ProducerIn the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023.
2023-10-1238 minDear Art ProducerAli Berk, Director of Art + Print ProductionIn this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved...
2023-09-1549 minDear Art ProducerLiz Aviles, SVP Strategy and Cultural InsightsIn this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand...
2023-06-231h 00Dear Art Producer095: Erika Henke, Photo Production ManagerJoin host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact...
2023-06-0133 minDear Art ProducerCliff Lewis, Director of Art ProductionWelcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff's world and cover topics such as social media, finding your voice, and being ambitiously...
2023-05-1248 minDear Art ProducerKim Stoerker, Senior Integrated ProducerWelcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers.
2023-05-0556 minDear Art ProducerKaren Blatchford, Senior Art ProducerWelcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer's attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects. In...
2023-04-2754 minDear Art ProducerNicole Schiavo, Associate ProducerOn this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago. Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes. In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the indus...
2022-10-2832 minDear Art ProducerAndy Anderson, PhotographerWe are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it. Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about th...
2022-07-2035 minDear Art ProducerJamie Zimmermann, Integrated ProducerIntegrated Art Producer, Jamie Zimmermann returns to the show to talk about what she is doing these days, how her job and life has changed over the course of a pandemic, and her approach as an Integrated Producer having been a photographer and rep as well. Since the last time Jamie was on the podcast, She's now living in San Francisco and is an Integrated Producer at Venables Bell & Partners and has expanded the types of projects she works on beyond art producing. This includes broadcast, digital content, and experiential. Her main clients are a Ree...
2022-07-1335 minDear Art ProducerDan Southwick, Senior Integrated ProducerOn this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners. ...
2022-07-0836 minDear Art ProducerDeb Grisham, Director of Photography ProductionOn this episode of Dear Art Producer, Heather is joined by Deb Grisham, Director of Photography Production at Creative Drive. Deb's start in advertising began in London as a photo assistant and her love of production and troubleshooting provided her with the opportunity to learn a variety of roles from talent agent, to studio manager, to producer, to art buyer. She has worked with a range of clients from luxury goods, to fashion, to cars and her round table experience enables her to better understand what the photographer agency and client's needs are in order to obtain a successful...
2022-06-3042 minDear Art ProducerTanya Hotton, Freelance Art ProducerFreelance Producer, Tanya Hotton's versatility allows her to integrate print, broadcast, and online projects seamlessly. Over the years, she has shot for consumer advertisers worldwide that range in costs from thousands to millions of dollars. She is an expert at stretching a budget and getting the most out of a tight deadline. Ultimately, it is her thoughtful and professional approach that allows her to create successful collaborative relationships with creatives, clients, noted photographers and talent around the world. In this dynamic conversation, host Heather Elder and Tanya Hotton talk about what her role as a f...
2022-06-1738 minDear Art ProducerTaylor Kigar, Integrated ProducerOn this episode of Dear Art Producer, Heather is joined by Integrated Producer, Taylor Kigar. Taylor has tackled still, broadcast, illustration and cinema 4d productions, most recently at Deutsche New York. She's a literature lover, a baking enthusiast and queen of the perfectly crafted email. In their conversation, Heather and Taylor discuss the role of an Integrated Producer, the challenges she faces in today's world, what she looks for in photographers, and why it is always worth it to work with new people. In an industry where the rul...
2022-06-1043 minDear Art ProducerRaquel Duarte, Integrated Content ProducerRaquel Duarte first conquered the publishing industry with an internship at Glamour Magazine while also working as a studio manager and on-set assistant for fashion photographer Jon Ragel. She then shifted gears to representing and producing for a roster of renowned photographers, as an artist's agent at AFG Management and later Marge Casey. Today, she applies her experience and expertise as a freelancer by producing for advertising agencies, such as Arnold, Lloyd&Co, Directv, Translation, Pereira O'Dell, Interesting Development, YardNYC, AirParisNY, amongst others. Raquel has been honored to guide the creation of campaigns for global br...
2022-04-2255 minDear Art ProducerArpi Agdere, Producer, Wieden + KennedyArpi Agdere is currently the Art Producer at Wieden + Kennedy. Originally from Istanbul Turkey, Arpi worked for 7 years as an in-house art producer at Vans in Los Angeles and has experience working on both sides of the camera as well as within production companies and creative studios. She has a BFA from Art Center College of Design and is deeply rooted in fine art. She also loves giving back to the art community by doing portfolio reviews and providing mentorships for creatives at every age. In their conversation, Heather and Arpi explore the joys and t...
2022-04-0732 minDear Art ProducerAnya Mills, Content and Art Services Director, The Martin AgencyAnya Mills has been producing for over 30 years and is currently the Content and Art Services Director at The Martin Agency. After starting her career in Tokyo as a creative, she quickly realized helping ideas come to life was her true calling. Moving from New York city to Richmond, Virginia in 2001, she spent 10 or so years at the Martin Agency and then took a leap to the client side where she produced a proprietary typeface and started their production and photo department. She recently returned happily to Martin diving back into the role of art buying and art production.
2022-03-2143 minDear Art ProducerNelson Luesse, Senior Integrated Print Produce, ArgonautNelson Luesse is a Senior Integrated Print Producer at Argonaut. He is a native New Yorker who, after a stint in the Navy, settled in the San Francisco area. His first job in advertising was at Goodby, Silverstein & Partners where he worked on Alaska Airlines, Starbucks, and Nike. Now with Argonaut he works on Cricket Wireless, NerdWallet, and the Zebra and enjoys developing his talents in all forms of production, not just print. In their conversation, Heather and Nelson explore the role of the producer and how some things have changed during the pandemic. ...
2022-03-1145 min
Dear Art ProducerKaren Lipker, Dir. of Creative Services, Davis Elen AdvertisingKaren Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald's, Toyota, Smart and Final and the Purity Coffee accounts. Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands' product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio s...
2021-12-0936 min
Dear Art ProducerSari Rowe, Exec. Content Producer, Snyder StudioSari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She's got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder. Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work. I...
2021-11-1135 min
Dear Art ProducerChrissy Borgatta Liuzzi, Sr. Art Producer, InnoceanChrissy Borgatta Liuzzi is Sr. Art Producer at Innocean Worldwide. She's responsible for print, digital and social media. She's worked on staff at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles. Heather and Chrissy talk about how some jobs can be as important as a college education, working on the very first iMac campaign, the experience gained from editorial work and how to be the hub of a team. They also discuss fully integrated productions, working with cost control consultants and advice for making treatments. In...
2021-10-2839 min
Dear Art ProducerAragorn Fenton, Head of Production, MotiveAragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His career began in Australia and moved to the U.S. 7 years ago. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram. Heather and Aragorn talk about his initial interest in documentary production and film making, how he's known to be a straight-shooter, what his role involves, producers that do more than just transfer information and remote shooting. They also discuss building and confirming crews, how to make production consultants y...
2021-10-0644 min
Dear Art ProducerSabrina Oliva, Exec. Art Producer, FCB Health Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus. Heather and Sabrina talk about the new rules for attending in-person portfolio shows, her path to becoming an art producer, the producer's role, the challenges of shorter timelines and a reduction in talent, the latest in Covid protocols and what clients are asking for right now. T...
2021-09-3050 min
Dear Art ProducerNikki O'Toole, Sr. Art ProducerNikki O'Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer. Heather and Nikki talk about the paths people take to become art producers and what's involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production consultants, how much clients defer to their agency partners during the selection process, developing treatments a...
2021-09-1140 min
Dear Art ProducerKat Tushim, Creative Director, UpshotKat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives. At Upshot, she leads creative teams with a focus on design and brand building. She's worked across various industries for clients such as Chamberlain Group, Starbucks, Bibigo, Corona and Subway. Heather and Kat talk about the different career paths that lead to this industry, changes in marketing and advertising, skilled staff at agencies working across teams, the value of in-person collaboration and shoot culture. They a...
2021-05-2639 min
Dear Art ProducerCarrie Nygren, VP, Head of Production, Laughlin ConstableCarrie Nygren is VP / Head of Production at Laughlin Constable and is based in Milwaukee. She has been there for 27 years with previous roles including Art Director, Creative Director and Producer. Heather and Carrie talk about the value of working in a variety of departments in any organization, thinking about what the camera does, needs and sees, the importance of being nimble right now and how clients are asking for content that lives across every platform. They also discuss experimenting with ways to record video and audio remotely, the value of creative treatments, understanding licensing, rights and usage and...
2021-03-0332 min
Dear Art ProducerRachel Perez, Creative Producer, Leo BurnettRachel Perez is a Creative Producer at Leo Burnett and is based in Chicago. She is working on an array of clients such as Marlboro, PediaSure, Bridgestone, Nintendo and Reddi-wip. Heather and Rachel talk about remote shooting and the level of focus required, COVID shoot terms and conditions and what clients are asking for right now. They also discuss estimating and treatments, firm bids, cost consultants and photographer and director marketing. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.co...
2021-02-2141 min
Dear Art ProducerAlicia Potter, Founder and Creative Director, Faven CreativeAlicia Potter is founder and creative director of Faven Creative and is based in Boulder, CO. Her company's name is a blend of "Favorite" and "Haven" because it combines her two passions of Food and Design. Heather and Alicia talk about finding creative inspiration that isn't tied to your computer, how the e-commerce shift has influenced branding strategies, and how a brand can resonate and connect with consumers. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.c...
2021-02-1630 min
Dear Art ProducerMattison Becker, Integrated Content Producer, Digitas HealthMattison Becker is an integrated content producer with Digitas Health and is based in Philadelphia. Heather and Mattison talk about the transformation of art buyers to art producers to integrated content producers, remote production during COVID-19, communications best practices and remote streaming solutions. They also discuss creating meaningful content within the current protocols, estimating, treatments, producer recommendations and marketing. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and vid...
2021-02-1140 min
Dear Art ProducerWill Chau, Whole Foods Market's Director of Creative and BrandingWill Chau is the Director of Creative and Branding at Whole Foods Market, where he oversees all aspects of marketing communications and design. Previously, he was a Creative Director at GSD&M, and he has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in Cannes, One Show, CA Advertising, Graphis, and The London International Automotive Awards. Heather and Will talk about the excitement that can come from The Great Pause happening now, breaking the portfolio mold, building an in-house creative team and how in-house agencies use...
2020-10-2942 min
Dear Art ProducerHeather Black, Senior Integrated Freelance ProducerHeather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B's process for selecting potential creatives for a project. In an industry where the ru...
2020-10-2343 min
Dear Art ProducerJason Lindsey, Photographer and DirectorJason Lindsey is a Photographer and Director on the Heather Elder Represents roster. Jason was a creative director in a previous life, and he shares how those skills help him navigate our new normal. Heather and Jason talk about creating meaningful content under Covid restrictions, researching safety protocols, streaming technologies for on-set and on-location (cellular internet, wireless hotspots, multiple carriers, etc.) and pre-production. They also discuss Covid protocols, managing streaming calls and communications for clients, what agencies and clients can do now to prepare for the content they want in the future and using Covid as a creative inspiration...
2020-10-1638 min
Dear Art ProducerMark Seliger, Photographer and DirectorMark Seliger is a New York-based photographer and director who created iconic images for Rolling Stone and Vanity Fair. He has famously photographed A-list actors, musicians and politicians. Heather and Mark talk about how he began his career, falling in love with photography through its process, creating images through ideas and concepts, the role of access in photography success, tapping into the creative potential of a project, finding the ultimate empowerment of an artist, becoming your own brand and how clients are looking for creative partners differently than before. They also discuss self-assignments, the purpose of one's art and...
2020-10-0249 min
Dear Art ProducerSteve Ross, Head of Production at AllstateSteve Ross is Head of Production at Allstate in Chicago. He worked with McGarryBowen for years but recognized that the industry was changing and moved to Allstate where he's helping to set up their in-house agency. Heather and Steve talk about the perspective of being on the agency side and the brand side, setting up new internal processes and structures in the time of Covid-19 and the limitations of shooting remotely vs. on-set. They also discuss padding pre-production and post-production time, more efficient communications processes and how artists are staying in touch. In an industry whe...
2020-09-3040 min
Dear Art ProducerAdina Hilton, Producer at DaggerAdina Hilton is a Producer at Dagger in Atlanta. Dagger is an independent agency that recently won Silver in AdAge's Southeast Small Agency of the Year. And despite the pandemic, it is still growing. Adina produces all of the video and photo shoots at the agency, and her busiest account is the social work they do for Aflac. Heather and Adina talk about the important role of mentors, taking your mental and physical health seriously in your work life, directing talent remotely, developing Covid production guidelines, organizing multiple backup plans and production "bubbles." They also discuss marketing to...
2020-09-0837 min
Dear Art ProducerJonathan Hanusa, Producer at Bader RutterJonathan Hanusa is a Producer at Bader Rutter in Milwaukee. He's been working as a producer, director and musician for over 10 years. His background includes broadcast commercials, web videos, podcasts, indie films and music videos. Currently, he's in a hybrid role as a traditional agency producer and lead producer for Bader Rutter's in-house production resource. Heather and Jonathan talk about how to communicate your capabilities to agencies, clients and brands, techniques for collaboration, expectations around still and motion shoots, establishing the value of productions. They also discuss how video work shifted to podcasting during the pandemic, sharing i...
2020-09-0534 min
Dear Art ProducerAlly Godfrey, Senior Producer at Mary KayAlly Godfrey is a Senior Producer at Mary Kay and is based in Dallas, Texas. She's on the global design team of global brand strategy and design, and she coordinates all still and video content for all Mary Kay global countries. Ally was formerly at The Marketing Arm and was also a rep. Heather and Ally talk about understanding the post-production process with motion projects, set efficiency, broadcast producers learning more about still photography, pivoting productions in the time of Covid. They also discuss making as many creative decisions as possible in the pre-production process, virtual art d...
2020-08-2637 min
Dear Art ProducerBrenda Whaley, Executive ProducerBrenda Whaley is an Executive Producer based in Chicago who has been producing for 15+ years. Heather and Brenda talk about the path to being an executive producer, the art of delegating and hiring go-to staff as well as what they're learning while shooting in the time of Covid-19. They also discuss educating clients on new production protocols, how to control viewing shoots remotely, social distancing, location shoots versus studio shoots, managing catering, added time and budget for pre-production and how to maintain professional boundaries. In an industry where the rules are always changing, it's helpful to hear f...
2020-07-3036 min
Dear Art ProducerDoug Menuez, Photographer and Lynda Goldstein, ProducerDoug Menuez is a professional photographer based in New York, and Lynda Goldstein is a freelance producer with Pix Producers. They collaborated on a project called "Sheltering" following strict Covid-19 CDC guidelines with PPE and social distancing. Heather talks with them about pre-production best practices, production safety support, choreography on set, compliance personnel, finding talent during the pandemic and how to best work when clients aren't present. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for...
2020-06-2636 min
Dear Art ProducerTim Tadder, Photographer and Dahlia Weidmann, Executive ProducerTim Tadder is a professional photographer based near San Diego, and Dahlia Weidmann is Tim's executive producer. Heather talks with them about estimating jobs and creating content within the Covid-19 protocols as well as sourcing shoot protocol information (CDC, APA, OSHA, etc.). They also discuss how Tim rediscovered his pure creative style when shoot sizes were minimized, creative collaborations by working remotely, the roles and responsibilities of safety officers on set, taping off department sections with colored tape that coordinates with arm bands (and other coronavirus safety protocols), streaming communication channels on set and what agencies and clients can...
2020-06-1950 min
Dear Art ProducerAlicia Hansen, Founder & CEO of NYC SALTAlicia Hansen is a professional photographer and Founder of NYC SALT, a non-profit organization which creates opportunities in visual arts and pathways to college for underserved New York City youth, by engaging them in a rigorous blend of professional photography instruction, one-on-one mentoring, college-preparatory workshops, and career exposure. Heather and Alicia discuss how the SALT youth development program works, positive anecdotes and success stories, approaches to online portfolio reviews and the Prints by Salt Print Sale. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is...
2020-06-0933 min
Dear Art ProducerTess Rockers, Producer at EVB and Jennifer Davick, Food Director, DP and Still PhotographerTess Rockers is a Producer at Evolution Bureau (EVB) and Jennifer Davick is a Food director, DP and still photographer on the Heather Elder Represents roster. They recently created four motion spots for a cookware client, and they talk about how they did the production under COVID-19 restrictions. Heather, Tess and Jennifer discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own studios or homes, the evolving protocols, solutions and equipment for remote shooting, production and live-streaming, the need for creative flexibility when there are smaller c...
2020-06-0336 min
Dear Art ProducerKarin Onsager-Birch, CCO at FCB WestKarin Onsager Birch is Chief Creative Officer at FCB West in San Francisco. She is creatively responsible for the Levi's and Clarks brands worldwide. Karin is also known for frequent wins at Cannes, the One Show, and YouTube Top 10. Before joining FCB West, she was in London at Blue Hive running Ford's advertising across Europe, and before that at Goodby Silverstein & Partners. Heather and Karin discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own homes, the necessity of clear communication among everyone involved in productions, cha...
2020-05-0432 min
Dear Art ProducerEmily Hoskins, Senior Producer at The DesignoryEmily Hoskins is Senior Producer at The Designory. She's based in Long Beach, CA. She works with clients such as Subaru, Infiniti and Nissan. She has spent time as an agent, an advocate for photographers and directors on the rep side of the business and currently applies that experience to her agency productions. Heather and Emily discuss what post-pandemic insurance and cancellations (example: force majeure) might look like, how photographers should be protecting themselves regarding terms and conditions, the creative solutions that are safely being offered, such as shooting in home studios, tech-based solutions and acc...
2020-04-2943 min
Dear Art ProducerRenee Jung, VP/Executive Art Producer at Area 23Renee Jung is VP/Executive Art Producer at Area 23 in NYC. She is an award-winning art producer who began her career as a photographer but realized being behind the scenes was more of her calling. She spent many years as a photo agent and producer to then find that the ad agency life was where she wanted to be. Heather and Renee discuss the challenges with balancing the to-do list and taking care of oneself emotionally while WFH; photographers who are setting up shoots in their homes with their families; solutions for creating content using CGI, 2D illustrations and...
2020-04-1431 min
Dear Art ProducerJennifer Dee, VP/Director Integrated Creative Services at McCann HealthJennifer Dee is VP/Director Integrated Creative Services at McCann Health in New Jersey. She's been with the agency for 25 years, and she and Heather discuss some of the things McCann Health is doing to humanize this virtual working experience for its employees, pivoting in-the-moment on productions (from live action to CGI), how they're attempting to execute even when the timelines haven't shifted, telling great stories with limited storytelling tools, the value of a steady stream of stock from artists, how talent is the biggest pain point, setting new production precedents and expectations, marketing to agencies and the future...
2020-04-0238 min
Dear Art ProducerMichael Kaminski, Exec Producer and Dir of Production at Juice PharmaA popular guest returns to the show to share insights and wisdom from his home office. Michael Kaminski is Executive Producer and Director of Production at the Creative Healthcare Agency Juice Pharma in New York City, one of the epicenters of the coronavirus pandemic. Michael and Heather discuss the ensuing rise of illustration and animation in the absence of active shoots, how photographers and directors are creating stock libraries from their archives, the future of what productions will look like, appropriate and inappropriate marketing messages and tips for remote workflow and authentic connection with our community of creators. In...
2020-03-3139 minDear Art ProducerJacki Angeletti, Senior Production Consultant, Ernst-Van Praag (EVP) ConsultingJacki Angeletti comes on the show today to share her experience being a production consultant as well as having worked decades on the agency side. Tune in for an interesting glimpse into the mystery of production consulting. Key Takeaways [:30] Heather introduces Jacki and they jump right into talking about the lack of communication that occurs which may be the cause of the "cost consultant mystery." [5:36] Why do clients hire third parties, cannot the agency provide the information? Jacki shares why she thinks production consultants are a thing. [6:41] Jacki speaks...
2020-03-3046 min
Dear Art ProducerWendy Gordon, Executive Producer at Work ProductionWhat does COVID-19 mean for the art production industry, and how can we prepare for the future? Wendy Gordon is Executive Producer of Work Production, an integrated content production company based in New York. In response to conflicting information and fears about safety, Wendy started the Facebook group "Production Resources Coronavirus" to provide a space where producers can share information, ask questions, and find community during this time of uncertainty. She joins the show to talk about what she's learning and how she's coping with social distancing. In an industry where the rules are always changing, it's helpful to h...
2020-03-2626 minDear Art ProducerAmy Shaw, Director of Production and Business Development at Canal CollectiveAmy comes on the show today to share her award-winning experience in broadcast TV, digital, and content creation for luxury and beauty brands. She also provides insight into working brand direct and the art of celebrity and social influencer talent. Key Takeaways [:30] Heather introduces Amy and asks her to share how she made her way into production from being a magazine photo editor to jumping into advertising and proceeding to work for a long list of brands endorsed by celebrities! [9:53] Heather's dogs make an appearance in the podcast. [10:51] Amy t...
2020-03-0239 minDear Art ProducerTeri Heyman, Art ProducerTeri is a producer at a super-secret tech company! She joins the show today to talk about what experiences are priceless in this industry, how to grab her attention and some of the inner workings of her company. Key Takeaways [:32] Heather introduces Teri and asks her to share the story of how she made her way into art production after initially falling in love with advertising while watching Thirty Something when she was very young! [6:54] Teri touches on the skills she learned in her early career that she still uses today — she...
2020-02-0333 minDear Art ProducerHaley Silverman, Freelance Integrated ProducerHaley Silverman joins the podcast to share her experience working as a freelance integrated producer in many different agencies. She speaks to the industry changes she has seen, the most important things to have on your website, the advantages and disadvantages of working freelance, and her distracting Corgi. Key Takeaways [:30] Heather introduces Haley and asks her to share the story of how she made her way into production by way of being a rep and going crew side! [5:11] Haley touches on what each of the roles she played has given her...
2020-01-2741 minDear Art ProducerMilagros DeLaRosa, Senior Producer, Leo BurnettMilagros has been in the industry for 30 years and she comes on the show to share her advice on the importance of relationships, what we should see on your website, and team synergy, as well as her best tips on the estimating process. Key Takeaways [:32] Heather introduces Milagros and asks her to share the story of how she made her way into the advertising industry from a political major as well as the people that shaped her path and propelled her forward. [4:04] Heather shares her own start as an account person...
2020-01-1349 minDear Art ProducerMichael Bilbrey, Senior Production Consultant at Leo BurnettMike Bilbrey has been with Leo Burnett for 28 years; he comes on the show today to share an enormous wealth of experience and share his tips and advice on subjects ranging from bidding to ideal website maintenance. Tune in for an in-depth discussion with Mike, the unflappable industry veteran! Key Takeaways [:32] Heather introduces Michael Bilbrey and asks him to share the story of how he made his way into the advertising industry. [7:02] Leo Burnett was taken over by a holding company; Mike shares how it affected the company — knowing that once you...
2019-12-0258 minDear Art ProducerSandra Sanchez, Senior Art Producer, FCB ChicagoSandra loves partnering with creatives to weave visual stories. She is energetic, insightful, and generous and comes on the show today to shares her experience as well as a heap of invaluable tips. Tune in for a very dynamic episode! Key Takeaways [:32] Heather introduces Sandra Sanchez and asks her to share how she made her way into art production from studying journalism and PR. She shares a surprising fact about herself. [7:45] Having worked under a decade in the industry is still enough time for Sandra to have seen changes. [10:37] I...
2019-11-1849 minDear Art ProducerMelanie Trombly, Senior Art Producer at VSA Partners in ChicagoMelanie Trombly shares a healthy dose of energy and experience, both production and agency side; tune in for an interesting discussion covering the creative call, snail-mail, and serendipitous dogs on Instagram! Key Takeaways [:55] Heather introduces Melanie Trombly and asks her to share how she made her way into art production from touring and selling t-shirts to catalog houses — Melanie includes some tidbits about her stint in New Zealand working in a warehouse and as a tiler! [6:04] Melanie touches on the changes she has been seeing in the industry starting with the int...
2019-11-0441 minDear Art ProducerJamie Zimmermann, Art Producer, FCB ChicagoJamie Zimmermann is new to art producing; she joins the show to give a fresh perspective. Having been a rep, she shares how having seen both sides of the fence impacts how she tackles the job. Key Takeaways [:55] Heather introduces Jamie Zimmerman and asks her to share the path that took her from studying photography in college, production, and repping, to where she is today. [4:45] Having been a rep, Jamie shares how she chooses to handle letting people know when they haven't made the cut. Heather and Jamie also discuss what t...
2019-10-2842 minDear Art ProducerDawn Kleidon, VP, Senior Art Producer, FCB Health New YorkDawn comes on the show today and dives into a multitude of subjects ranging from photography not being the only option anymore, to where she picks photographers from, to the paramount importance of relationships — she shares what you should never hesitate to do if you're looking to get yourself out there. Key Takeaways [2:05] Heather introduces Dawn and invites her to talk about how she built her career at FCB Health, grew within the organization starting as a creative assistant straight out of college, and who some key people were in shaping the path th...
2019-10-2154 minDear Art ProducerKimber Leigh Nussbaum, Senior Art Producer, UpShot, ChicagoKimber Leigh Nussbaum went from the theater to art production and grew up in the Golden Age of advertising. She shares her thoughts on the hustle of freelancing, social platforms, their usefulness and what photographers don't know is shared about them behind the scenes. Key Takeaways [2:05] Heather introduces Kimber and invites her to share the path that took her from a theater actress and singer to being Dave Jordano's studio manager to where she is today. [6:12] Having "grown up" in the Golden Age of advertising photography, Kimber Leigh touches on the...
2019-10-1443 minDear Art ProducerKathleen Candelaria, Supervising Art Producer and Senior Art Buyer, AbelsonTaylor, Chicago[:31] Heather introduces Kathleen Candelaria and invites her to share the path that took her from studying accounting to realizing she needed an art outlet to where she is today. [5:05] Kathleen talks about the key skills that some of her mentors taught her: keep a cool head, negotiate with your team, and people will ask for the impossible. When things get tense, Kathleen just puts all her chips in transparency [7:20] Kathleen and Heather discuss how experience begets confidence and trust and how important these are in a changing industry. [9:42] Social media was a huge...
2019-10-0741 minDear Art ProducerJim Carlton, Creative Consultant at Ariel Investment, Former Chief Creative Officer of Geometry in ChicagoToday's episode marks a first in the coming expansion of the Dear Art Producer podcast's format to include different roles in the creative process. Jim Carlton joins the show to share his experience on a breadth of subjects from his perspective on the changes the industry has seen, to how to establish company culture, as well as some interesting tips and what he's currently involved in. Key Takeaways [:31] Heather introduces Jim Carlton and shares how they met years ago. [2:25] Jim is the perfect person to talk to...
2019-09-1656 minDear Art ProducerShari Goetz, Freelance Art ProducerShari Goetz comes on the podcast today to talk about what being a freelance Art Producer means in today's advertising market and she shares important tips on how to be hired back by an agency. Key Takeaways [:31] Heather introduces Shari and asks her guest to talk about who she is, where she is from, how she found her way into art production, and how much technological evolution and industry changes have shaped the way we work and the kind of work she does today. [6:13] Shari shares that the relationship with the client today...
2019-09-0943 minDear Art ProducerIlona Siller, Art Producer at BBDOIlona started as a receptionist and worked her way up to art production — a position she has now worked in for 17 years. She shares quite a few practical tips and a lot of insights on her experience. Key Takeaways [:31] Heather introduces Elena and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for this line of work. [7:43] The biggest change Ilona has seen on the agency side of the industry is that the am...
2019-08-2641 minDear Art ProducerJodi Morrison, Managing Art Producer, StarbucksToday's episode is one of the few ones Heather has tackled with an art producer on the client's side of things! Key Takeaways [:31] Heather introduces Jody and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [7:50] Jodi dives in deeper into her role at Starbucks and highlights the differences between working for a brand and working in an agency. [11:27] Starbucks does use advertising agencies and a lot of the work that shows up outside of the s...
2019-08-0543 minDear Art ProducerAngela Harken, Senior Art Producer previously at Upshot in ChicagoAngela shares her breadth of experience, her love of the creative process, the shifting landscape of the industry, and the paramount importance of building trusting relationships and building for the long term. Key Takeaways [:31] Heather introduces Angela Harken and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:17] Angela talks about being a connector, hiring hybrids and the changing landscape of the industry and its impact on the role of art producer, which requires a wide set of...
2019-07-2946 minDear Art ProducerHannah Wolfert, Senior Art Producer at Syneos HealthHannah brings a decade of experience to the table and shares some really interesting insights, a few nuggets of cool information on working with pharmaceutical companies as well as the importance of treatments: they are read and they are valued! Key Takeaways [:31] Heather introduces Hannah Wolfert and asks her guest to talk about who she is, where she is from, how she found her way into art production, the precious mentors that have helped her along the way and about Morty the new Catahoula puppy! [8:30] Smaller and smaller budgets is one...
2019-07-2241 minDear Art ProducerDave Lewis, Senior Content Producer, Carmichael LynchDave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos. Key Takeaways [:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns are the best! [2:35] From photo production to art production to content production: what skills has Dave garnered that are most important...
2019-07-0141 minDear Art Producer017: Eden Alaxanian, Senior Art Producer at MullenLowe in BostonFrom one side to the other: Eden Alexanian went from being a producer for a photographer to Senior Art Producer and four years in art production is enough to see changes in the industry! Tune in for an interview on integrated campaigns, the importance of treatments and how your rep keeps you up to date! Key Takeaways [:31] Heather introduces Eden Alaxanian and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:35] Getting to know people is one aspect...
2019-06-2437 minDear Art ProducerTracy Maidment, Vice President, Director of Art Production, Mullen Lowe[:31] Heather and Tracy share touching stories of how their relationship has impacted each other's lives through the years before diving into how Tracy found her way into art production. [6:58] Tracy talks about expecting changes in this industry and the importance of never becoming complacent. She also touches on the new realities brought about by technologies. [9:46] Because of its speed, Heather finds that email often lacks quality of information. Tracy shares the core aspects of proper communication that she teaches all of her teams. Tone! Make certain your tone gets across...
2019-06-1038 minDear Art ProducerJustine Barnes, RPA Santa MonicaJustine Barnes shares her 12 years of industry experience with some very actionable tips on websites, email blasts, and bidding, as well as the importance of honesty in relationships and organizations. Key Takeaways [:31] Heather introduces Justine Barnes and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [6:58] Justine talks about how long she has been doing art production for and if she would see herself doing anything else. [7:43] Justine and Heather talk about the changes in the...
2019-06-0345 minDear Art Producer011: Jason Lau, Senior Integrated Producer, Giant Spoon Los AngelesJason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap. Key Takeaways [:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production. [6:25] Jason talks about how he created his own position at TBWA\CHIAT\DAY and brought order to some interactive legal aspects. [7:25] From building his own role, Jason touches on what...
2019-05-1335 minDear Art ProducerClarissa Garrett at RPA in Los AngelesClarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity. Key Takeaways [:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [3:41] Does her Jazz singing career have any effect on Clarissa's advertising career? [5:20...
2019-05-0646 minDear Art ProducerCara Nieto, Executive Art Producer at David & GoliathStarted as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different? Key Takeaways [:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:31] Cara talks about how change is a source of motivation but of the changes she has seen in t...
2019-04-2935 minDear Art ProducerLisa Oropallo from Digitas New York"If you're not prepared for that creative call, don't take it." Lisa Oropallo has been at Digitas for the last 18 years and was always an advocate for the best practices in the industry. Tune in for an interesting episode that covers industry changes as well as some seriously practical tips on online presence and how to show up for creative calls. Key Takeaways [:30] Heather introduces Lisa Oropallo and asks her guest to talk about who she is, where she is from and how she stumbled into art production. [3:26] Lisa talks about...
2019-04-1545 minDear Art ProducerJacqueline Fodor Freelance Art Producer, Previously at Venables Bell & PartnersThe single frame narrative of Jacqueline Fodor's life, the cadence of certain types of work (including art production), and the rapid evolution of the role of photographers — tune in to this dynamic discussion to hear about all of this, and more! She started her career in LA as a film wardrobe stylist before moving to the San Francisco Bay Area to produce content for infomercial visionaries. She has built production departments, along with viable content studios at agencies like Venables Bell and Partners and Duncan Channon. She was also the lead producer at Google's Brand Studio cr...
2019-04-0134 minDear Art ProducerHeather Church, Arnold Worldwide/NY - Part 2 - The Bidding Process and Motion ProjectsPart 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years. Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as a side note on "Heathers." [1:15] What is the process, on Heather C.'s side, once the bids have been received? [2:57] Heather E. asks Hea...
2019-03-2026 minDear Art ProducerHeather Church, Arnold Worldwide/NY- Part 1 - How She Got Into The Business and How to Get Her AttentionPart 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention. Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention. [1:15] W...
2019-03-2021 minDear Art ProducerDana Kandić from Deutsch/NY- Is social media important and other marketing insightsDana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn't an art producer! Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana's attention? And once the photographer has made the keep pile, does Dana visit their websites and so...
2019-03-2041 minDear Art ProducerTreviana DelMastro from JWT/NY - Trevi talks budgets, marketing and career influencesTrevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention. Key Takeaways [0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers! [1:04] Trevi walks us through the sinuous path she navigated to becoming a producer, from television casting, to fashion PR, to art p...
2019-03-0743 min