Shows
Caffeinated Chaos43. Breaking Stereotypes & Building Representation with Guest Heather ReeseSend us a textAll opinions expressed in this episode are Heather Reese’s only and do not represent any firm or organization she is associated with.In this inspiring episode, Whitney sits down with Heather Reese - a Philadelphia-based personal injury lawyer, model, and activist-to unpack what it means to defy stereotypes and stand for representation. From being adopted from Peru to becoming a passionate advocate for Latinas in law and business, Heather shares how she uses her platform to amplify marginalized voices, especially through her Instagram series that highlights Latina and La...2025-05-1525 min
Turning ProfitLand Buying 101: Our Script for Asking Sellers QuestionsIn this rerun episode of the Turning Profit podcast, Heather and I share the scripts we use to ask sellers questions before buying land.Separating the bad deals from the good deals and the good deals from the truly great ones takes a lot of work and a lot of questions.Lucky for you, we’re here to share our knowledge!We cover everything from something as simple as "What can you tell me about the land?" to more important questions like "Is there any money owed on this property?"Tune in...2025-05-0158 min
Turning Profit7 Hidden Opportunities in Land InvestingIn this week’s episode of the Turning Profit podcast, Heather and I discuss hidden opportunities within the land investing space.We cover unique investment niches such as easement properties, landlocked properties, and flood zone properties, emphasizing creative problem-solving and strategic marketing.If you want to learn more about maximizing value in the land investment market, this episode is for you.Key Takeaways:Introduction (00:00)Hidden Opportunities in Land Investing (00:35)Easement Properties: Unlocking Potential (02:09)Navigating Landlocked Properties (08:00)Investing in Flood Zone Ar...2025-04-2431 min
Turning Profit25 Years of Real Estate Mishaps and MistakesIn this week’s episode of the Turning Profit podcast, Heather and I discuss our 25-year journey in real estate investment, sharing some of our stories of success, crazy mishaps, and valuable lessons learned along the way.We delve into specific experiences such as navigating the Great Recession, dealing with hostile neighbors, and managing a motel venture gone awry.We also reflect on challenging moments like dealing with abandoned goats, hurricane damage, and bank foreclosures, emphasizing the importance of treating real estate as a business.If you want to learn more about the up...2025-03-2749 min
Turning Profit5 Business Ideas for Vacant LandIn this week’s episode of the Turning Profit podcast, Heather and I explore various creative business concepts that can transform vacant pieces of land into profitable ventures.We discuss five unconventional business ideas, while also delving into practical steps such as zoning, site preparation, marketing strategies, and the importance of understanding business numbers to ensure profitability.Additionally, we share how we’re applying these principles to our new business venture.If you want to create profitable uses for your vacant land, you don’t want to miss this.Key...2025-03-2045 min
Turning ProfitLand Investing vs. Rentals? The Truth Nobody Talks AboutIn this week’s episode of the Turning Profit podcast, Heather and I discuss strategies for achieving exponential growth, particularly through the key concepts from Dan Sullivan's book “10x is Better than 2x.”We explore various points from the book and how adopting a 10x mindset can lead to radical business innovation.We also cover the surprising benefits of gene-edited bananas, the merits of bootstrapping versus taking on investors, the impacts of daylight saving time, and a detailed debate about the pros and cons of rentals versus land investing.If you want to learn...2025-03-1346 min
Turning ProfitHow to get rich - 8 stepsIn this week’s episode, Heather and I dive deep into Felix Dennis’ book “How to Get Rich.”We discuss eight key concepts detailed in the book, which include analyzing the need for wealth, focusing on great execution, eliminating negative influences, and maintaining ownership.We also share some updates on our solar development venture and current strategies for enhancing our land investment business.If you're interested in wealth-building principles and business growth strategies, you don’t want to miss this.Additional Resources:✨ Get all of our recommended...2025-03-0653 min
Turning ProfitWhat is Community Solar?In this week’s episode of the Turning Profit podcast, Heather and I discuss resistance to technology, drawing parallels between historical Luddites and modern attitudes toward AI.We delve into the origins of the Luddite movement, its implications for today's technology resistance, and the opportunities presented by embracing advancements like AI.We also talk about personal habits for success and business strategies for growth that we’re using ourselves to advance our ongoing and new projects.If you want to learn more about balancing technology adaptation with modern business practices and personal growth habi...2025-02-2752 min
Turning ProfitThe Crazy Story of a $73 Million Dollar Land Flip in MinnesotaIn this week’s episode of the Turning Profit podcast, Heather and I discuss various strategies and stories that can impact your journey toward success.Starting with a story about a significant land deal involving Amazon, we use it as an example of the possible opportunities to explore in the land development space.We also touch on how practical applications of fitness principles and AI insights can enhance your productivity as an investor and business operator right now.If you want to learn more about optimizing your approach in business and investing, this ep...2025-02-2050 min
Turning ProfitLand Splitting 101: How to Turn Vacant Lots Into a Fortune - In Just 6 Steps {REPLAY}In this rerun episode, Heather and I bring you one of our most popular episodes – the ultimate guide to land splitting—a topic that continues to generate a ton of interest from the Land Conquest Community.This is a strategy that anyone—even beginners—can use to unlock huge value from land.We break down the process of taking large parcels, splitting them into smaller, more manageable lots, and selling those for a nice profit.Don’t worry; it’s not as complicated as it sounds. We’ll talk about how to find the right area...2025-01-0750 minTurning ProfitThese AI Tools Will Make You a More Profitable Land InvestorReal estate investing is tough. It demands long hours, meticulous research, and a constant hustle. Investors need every edge they can get. But what if you could automate many of those time-consuming tasks?In this episode, Heather and I dive into one of my favorite topics: using AI as a real estate investor.AI could handle your tedious tasks, analyze your data, and even find your next deal. It’s not the future; it’s happening now. But you have to know how to use it right and the best tools to use.We b...2024-12-1749 minTurning ProfitThe Proven Land Investing System That Will Work In 2025 {REPLAY}If you've ever wondered what it takes to make money flipping land, you're in for a treat. In this rerun episode, Heather and I are revisiting one of our most popular episodes, where we break down our proven land flipping strategies.For those of you new to the show, we’ve spent years perfecting our real estate strategies, focusing primarily on land flipping. From buying and selling land to sharing our income reports, we’ve been open with our journey—and now we’re sharing it all with you again in this replay so that you can skip the...2024-12-1052 minTurning Profit8 Powerful Land Speculation Techniques That Could Change Your FutureAs land investors, we normally want to buy land and flip it as quickly as possible for profit. We don’t want to have land staying long in our inventory.But there’s the other side of land investing that involves holding land for a longer period of time. It could be the missing piece in your investment strategy.Land speculation has the potential to knock it out of the park. If you play your cards right, you can turn an overlooked piece of property into a major win.In this episode, Heather and...2024-12-0341 minTurning Profit7 Steps to Find the Perfect Land for a Solar FarmAs a land investor, you’ve probably driven past a sprawling field of solar panels and thought, “Why not me?”Solar farms are transforming unused land into a sustainable and highly profitable energy source—and the best part? You can get involved.In this 100th episode of the Turning Profit Podcast, Heather and I break down everything you need to know about solar farm development. From finding the perfect land to understanding the economics of clean energy, we share all the information you need to help you join this booming industry.Whether you're a land i...2024-11-2632 minTurning ProfitHow to Build a Powerful Acquisition Machine for Your Land Investing BusinessMany real estate investors struggle with acquiring properties, often feeling overwhelmed by the sheer volume of leads they need to generate.But the secret to transforming your business lies in building a powerful acquisition machine.In this week's episode, Heather and I are revealing how to do exactly this. We have built an acquisition machine that keeps our land investing business humming—and we’re sharing all the steps you need to follow.We break down everything from getting a steady stream of leads to the art of connecting with sellers and why spee...2024-11-1247 minTurning Profit9 Ways to Do Big Land DealsWant to maximize profits from your land investing without doubling your workload? Imagine putting in the same effort you already do but getting bigger returns on your land deals. Sounds good, right?In this episode, Heather and I are talking about scaling your investment with strategies that transform small efforts into big gains. From minor subdivisions that can double your per-acre value to build-to-rent communities that pay for years, we uncover ways to scale up from small to larger deals, where the returns can be higher with a similar amount of effort.We also discuss...2024-11-0546 minTurning ProfitHow to Start Land Investing With ZERO Money or CreditWe have a question for you: Have you ever heard of creative financing?In this episode, Heather and I sit down with creative financing expert Pace Morby, who shares his secrets for building a real estate empire using other people's money.Morby explains how to use strategies like seller financing and subject-to-play deals to acquire properties without the need for cash or credit.With a background as a contractor, Morby transitioned into real estate after realizing the potential of creative financing. He shares personal stories about working with his family, teaching his children...2024-10-221h 20Turning ProfitHow to Fund Land Investments with Private LendersIn this episode, I am joined by my daughter, Maddie Reese, to talk about private money for real estate investing, with a particular focus on land deals.Maddie and I explain the benefits of using private lenders, especially in an industry where traditional bank financing is less common.We also discuss the importance of thorough due diligence to de-risk the properties we buy and other strategies such as working with brokers, conducting title searches, and visiting properties in person.By consistently buying properties at 50% below market value, we demonstrate how we limit risk...2024-10-0136 minTurning ProfitA Beginner's Guide to the Land Investing Business Model {REPLAY}In this week's rerun episode, Heather and I explain the land flipping business model. We'll cover all the essential steps, from start to finish, so you can learn how to flip land successfully.While we won't go into every single detail (that would take several episodes), if you're eager to learn more, join our free land investing community, Land Conquest (link below).For now, this episode will give you a solid overview of the key steps involved.Plus, we'll answer intriguing questions from our land flipping community at the end.So...2024-09-171h 03Turning ProfitNegotiation Tactics That Will Save You $$$ in Your Next Land Deal {REPLAY}In this week's rerun episode, Heather and I will be discussing how to negotiate effectively in real estate.Negotiation is an important step in any deal, yet it often feels like an afterthought. Many people find negotiating uncomfortable, especially when it involves adjusting prices—whether lowering them as a buyer or raising them as a seller.We’re here to guide you through it.Having learned the ins and outs of negotiation ourselves, we're excited to share our top tips to help you avoid the mistakes we made when starting our real estate jour...2024-09-1058 minTurning ProfitHow to Get Started in Land Investing {REPLAY}If you’ve always wanted to start land investing but don’t know exactly where to start and the steps to take, we’ve got you covered.In this rerun episode, Heather and I discuss how you can start your own land investing business.Imagine buying a piece of land for a fraction of its market value, making a few smart improvements, and then flipping it for a significant profit—all without the hassle of dealing with tenants or renovations. It sounds like a dream, but it’s very much a reality, and it’s easier than...2024-09-031h 02Turning ProfitThe Ultimate 8-Step Lot Splitting Guide for Land InvestorsLot splitting is the process of dividing a single property into two or more separate legal lots. Lot splitting can be a lucrative strategy for savvy land investors looking to maximize returns.By dividing a larger property into smaller parcels, you increase its overall value and potentially generate more profit.But wait, before you go all Willy Wonka and start chopping up land like chocolate bars, there are a few things to keep in mind.Local rules and regulations are the starting point. Zoning, permits, access, road frontage - the whole nine yards...2024-08-1343 minTurning ProfitNegotiation Strategies Every Land Investor MUST KnowHave you ever been in land negotiations that felt like a dead end, with no prospects of closing the deal at a good price?I know I have. It’s frustrating when you want to close on a deal but can’t seem to find common ground with the seller, especially when you had sent an earlier offer but realized it was too high. Every land investor who wants to maximize their profits must master the art of negotiating lower land prices.In our latest episode, Heather and I reveal the powerful negotiation tacti...2024-07-3034 minTurning ProfitWhat 200 Land Flips Taught Us About Land Flipping [REPLAY]Land flipping can be a good business due to its potential for high profits. Unlike house flipping, it requires less upfront investment since there are no renovations to deal with.Transactions are typically faster as well, avoiding the hassle of tenants and repairs. However, it's not all roses. If the market takes a dip, selling your land for a profit could become difficult. You'll also incur holding costs like property taxes while you wait for a buyer. Finding the right piece of land with good resale value requires expertise and research.But what does land...2024-07-2354 minTurning ProfitHow Much Should You Pay for A Property?One of the questions we get asked a lot is how to determine the amount you should pay for a property.The right purchase price will enable you to minimize risk and maximize profits.Many investors struggle to find the perfect formula, often oscillating between paying too much or trying to get properties for pennies on the dollar. However, the key is to strike a balance and adhere to a consistent set of criteria.In this episode, Heather and I break down our tried-and-true formula of buying at 50% of the anticipated resale price...2024-07-1637 min