Shows
The Sell it, Sister! PodcastIn Defense of Slow BusinessI first heard the term Slow Business when my friend Heather Thorkelson (https://heatherthorkelson.com/) posted about her experience attending a business retreat in Norway called Slow Business Adventure. It sounded right up my alley and I was quickly introduced to one of the women behind the event Torill Wilhelmsen, and booked my ticket right away. Sadly COVID derailed the event in 2020, but it gave me language for how I approach my business now. After burning out hard in 2016 after constantly chasing carrots in my previous business, I knew I needed a different more sustainable...2021-05-0530 min
Resilient Business PodcastEp 13 - How to have a walk that benefits your businessDuring the pandemic, so many entrepreneurs and other home workers have struggled to take care of themselves while working from a home office. Working in front of a computer can leave us feeling drained and sluggish, and with good reason. From medical research we know that sitting is counterproductive.On the flip side, getting outside to take a walk is proven to bolster creative thinking. Entrepreneurs need to know how to utilize that, and in this episode we show how you can incorporate walking into your workdays in ways that benefits your business....2020-06-2300 minResilient Business PodcastEp12 - Feel less lonely as a solopreneurToday, Heather Thorkelson and Torill Wilhelmsen discuss why it may be necessary to make a shift away from the identity of a SOLOpreneur, to fully experience the support you can get from the entrepreneurial community. Having a business bestie, a trusted group of peers or an online community where you feel safe and supported, is absolutely key to survive difficult times and thrive in good times.Everything will become easier when you realize that it´s a wonderful virtual support network out there to help you through almost any business challenge. In this 17-min episode, Heather a...2020-06-0200 minResilient Business PodcastBONUS: Ask us anythingIn this bonus episode, you can listen in to a live "Ask us anything"-session we had where we answered our listeners questions about how to navigate business matters and development projects in this time.If you listen to this lively conversation, you´ll hopefully come away with new inspiration and ideas for how you can adapt and build a more resilient business - while keeping sane (and connected to wi-fi).Have a question yourself? Head over to the facebook-group "Resilient Business Podcast Community" and ask it there, and we´ll help you ge...2020-05-2100 minResilient Business PodcastEp11 - The one thing your marketing has to do (Part 2)In our last episode, Sonia talked about the one thing your marketing absolutely must do: present an offer that your audience wants to buy.You need to relentlessly ask yourself this question: "Why do my people want this right now?" Today, Sonia Simone and Heather Thorkelson give examples of companies that have figured out how to course-correct on short notice. And they talk about companies striving to stay relevant in the face of rapidly changing demand.In this 21-minute episode, Heather and Sonia talk about:A...2020-05-1900 minResilient Business PodcastEp10 - The one thing your marketing has to do (Part 1)There are a lot of things marketing can do, but there's just one thing it must do:Your marketing has to present an offer that your audience wants (and is able) to buyIt sounds simple, but poorly crafted offers are one of the most common reasons for a lack of sales. Many businesses are finding that offers that worked wonderfully before COVID are dying right now. Other businesses are seeing surprising surges in demand for offers that are suddenly ultra relevant.In this 21-minute solo...2020-05-1200 minResilient Business PodcastEp09 Keys to a more robust businessBusiness is a risky proposition no matter what you're doing right now, but in this episode, Sonia Simone from Remarkable Communication and Torill Wilhelmsen from Slow Business Adventure talk about how to build more robustness, simplicity, and efficiency into your days ... to manage your risk and keep moving.Torill and Sonia talk about:Leaning rather than pivoting (and making sure your business has enough legs to lean on)Simplifying business decisionsFinding your daily "focus flower"How to structure focused work timeSonia's focus mantra when things feel overwhelmingAnd remember Torill's power...2020-05-0500 minResilient Business PodcastEp08 Cultivate resilience through handling adversityThere's no such thing as a business that has a purely easy trajectory, but some journeys are tougher than others.In this episode, hosts Torill Wilhelmsen from Slow Business Adventure and Heather Thorkelson from HeatherThorkelson.com share some personal stories about how overcoming adversity earlier in their entrepreneurial journey has helped them...even fortified them to face the current challenges we are all experiencing.We also share an important prompt with you to help you access your own confidence around dealing with adversity, because we're firm believers that you're more...2020-04-2800 minResilient Business PodcastEp07 - Get moving again (even if you're frozen)Every business gets into stuck spots ... and in times like these, being completely confused is The New Normal.In this episode, hosts Sonia Simone from Remarkable Communication and Heather Thorkelson from HeatherThorkelson.com share an exercise each has done many times with clients and for their own businesses. In just a few minutes, you'll have much more clarity about what you can use to move forward, as well as what you'll need to work around.Heather and Sonia talk about:Uncovering new ways you may be able to help...2020-04-2300 minResilient Business PodcastEp06 Marketing in a PandemicAs the pandemic continues to affect businesses around the world, we need to keep getting the word out about what we do. But it's easy to alienate our audiences ... or just get tuned out in all the noise.In this episode, Torill Wilhelmsen from Slow Business Adventure and Sonia Simone from Remarkable Communication talk about:Avoiding making yourself the victim in your messaging (even when you're having a tough time)How to connect with clients and customers when they're wildly distractedThe messages to avoid right now ... and the ones to embraceWhy this...2020-04-2000 minResilient Business PodcastEp05 Five To-Do List Items to Build Your Business ResilienceWe wrap up our first week of the Resilient Business podcast with a five-item list of things you can do right now to start getting out of overwhelm.Sonia Simone touches on cash flow, mindset, and managing that inevitable information overload. You can also get more resources and a free worksheet for this episode by going to resilientbusiness.fm. See acast.com/privacy for privacy and opt-out information.2020-04-0500 minResilient Business PodcastEp04 Protecting your ConfidenceToday we’re going to talk about protecting your confidence. Business coach Dan Sullivan has often said that protecting our confidence is our first job as business owners — and we’ve found that when we're not sure which direction to go in, making a decision on that basis can give some useful clarity.Today we’ll talk about some techniques for doing that, and of course some specific recommendations for things you can actually do, and words of encouragement as well.Strategies covered include:Regulating your inputsAvoiding fixed mindsetsAvoiding toxic positivity...and revisiti...2020-04-0400 minResilient Business PodcastEp03 Mindful SpeedToday we're going to talk about Mindful Speed.Because two things happen when things get weird. We either race in a crazy direction, or we freeze in place. Those are both very natural, but neither is helpful. Today we'll share a few thoughts on how you can keep from getting stuck for too long -- without going into panic mode. We’ll touch upon both speed during the course of the workday and the speed at which you run your business.We highly recommend Carl Honoré's books In Pra...2020-04-0300 minResilient Business PodcastEp02 Protect your Cash FlowCash flow is always critical to businesses of every size -- but there are particular challenges when the world is in lockdown and the global economy is struggling under the broadest pandemic in a generation.In this episode, Torill Wilhelmsen and Sonia Simone talk about concrete steps you can take to protect your business's cash flow. We also talk about certain predatory types to avoid, and keeping perspective around any mistakes you may have made. See acast.com/privacy for privacy and opt-out information.2020-04-0200 minResilient Business PodcastEp01 Finding Your FootingOur first week is all about finding your footing in a tricky environment! This week’s episodes talk about respecting your cash flow, protecting your confidence, and staying mindful without getting stuck.Carl Honoré is the parent of the “Slow” movements. His online course, The School of Good Slow, provides a wealth of valuable material for getting grounded and moving forward.If you need a little inspiration this week, here’s a video of residents of Siena singing together from their apartments in lockdown.Notes and D...2020-04-0100 min