Shows
É a comunicar que nos entendemos40. O desafio de comunicar livros no país que menos lêO mercado dos livros em Portugal está a crescer, valendo atualmente 187 milhões de euros, impulsionado pelos leitores mais jovens e pelas redes sociais como trampolim para as vendas. Mas ainda enfrentamos um grande desafio: somos o país da Europa que menos lê.Quais são as oportunidades e as dificuldades que as equipas de marketing das editoras enfrentam neste setor em transformação? Qual o impacto e o papel dos influencers, das relações públicas e da inteligência artificial na forma como os livros chegam ao público?Neste episódio a Marta tem com...2025-01-2252 min
Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingReimagining Operational Excellence: Inspirations from Asia by Jacky Mussry, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/814300to listen full audiobooks.
Title: Reimagining Operational Excellence: Inspirations from Asia
Author: Jacky Mussry, Hermawan Kartajaya, Philip Kotler
Narrator: Brian Telestai
Format: Unabridged Audiobook
Length: 8 hours 27 minutes
Release date: October 29, 2024
Genres: Marketing & Advertising
Publisher's Summary:
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition...2024-10-298h 27
Savor An Addictive Full Audiobook And Elevate Your Mindset.[German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt) by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/821198to listen full audiobooks.
Title: [German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt)
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Olaf Renoldi
Format: Unabridged Audiobook
Length: 5 hours 7 minutes
Release date: October 5, 2024
Genres: Marketing & Advertising
Publisher's Summary:
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständ...2024-10-055h 07Listen to the Best Full Audiobooks in Business & Economics, Marketing & Advertising[German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt) by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/821198to listen full audiobooks.
Title: [German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt)
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Olaf Renoldi
Format: Unabridged Audiobook
Length: 5 hours 7 minutes
Release date: October 5, 2024
Genres: Marketing & Advertising
Publisher's Summary:
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständ...2024-10-055h 07
Escuchar Resúmenes de LibrosMARKETING 4.0 📗 Resumen del Libro - Ideas Clave de PHILIP KOTLER, HERMAWAN KARTAJAYA E IWAN SETIAWAN (Baja tu PDF📥)"Descubre el Marketing 4.0: Estrategias Innovadoras para el Éxito en la Era Digital"¡Bienvenidos a mi canal! En este video exploraremos el emocionante mundo del Marketing 4.0, una evolución revolucionaria en las estrategias de marketing para la era digital. Acompáñame mientras exploramos las ideas clave presentadas por los renombrados expertos Philip Kotler, Hermawan Kartajaya e Iwan Setiawan, autores del influyente libro "Marketing 4.0".______________________________________________________¿Deseas obtener el PDF de este resumen? Descárgalo haciendo clic en el enlace → https://www.up-4ever.net/p3gskonm0idyComo descargar desde tu PC / Como descargar desde tu Smartphon...2024-06-0353 min
PERIPODCASTEpisode 152. M-Periplus Book Club: The Future Is Immersive within Marketing 6.0 [Bag.2]Perjalanan fase Marketing sebagai sebuah ilmu semakin cepat terakselerasi. Ilmu Marketin Moderan yang awalnya butuh waktu 20 tahun untuk bermigrasi dari Produk-Sentris ke Customer-Sentris, lantas butuh waktu setidaknya 40 tahun dari Customer-Sentris menuju Human-Sentris dalam Marketing 3.0, kali ini hanya butuh waktu di bawah 5 tahun untuk berevolusi.
Marketing tidak lagi bicara soal bagaimana memuaskan pasar yang di dalamnya pelanggan (baca: manusia) melakukan transaksi ekonomi. Marketing menjadi lebih tanggap pada "Digital Experience" dalam lingkup "Digital Economy" yang melibatkan dan bahkan bertumpu pada New Tech yang kita pahami sebagai otomatisasi mesin yang semakin serupa dengan manusia: Kecerdasan Buatan, NLP, Robotik, sampai pada akhirnya ... tiba...2024-02-101h 13PERIPODCASTEpisode 151. M-Periplus Book Club: The Future Is Immersive within Marketing 6.0 [Bag.1]Perjalanan fase Marketing sebagai sebuah ilmu semakin cepat terakselerasi. Ilmu Marketin Moderan yang awalnya butuh waktu 20 tahun untuk bermigrasi dari Produk-Sentris ke Customer-Sentris, lantas butuh waktu setidaknya 40 tahun dari Customer-Sentris menuju Human-Sentris dalam Marketing 3.0, kali ini hanya butuh waktu di bawah 5 tahun untuk berevolusi.
Marketing tidak lagi bicara soal bagaimana memuaskan pasar yang di dalamnya pelanggan (baca: manusia) melakukan transaksi ekonomi. Marketing menjadi lebih tanggap pada "Digital Experience" dalam lingkup "Digital Economy" yang melibatkan dan bahkan bertumpu pada New Tech yang kita pahami sebagai otomatisasi mesin yang semakin serupa dengan manusia: Kecerdasan Buatan, NLP, Robotik, sampai pada akhirnya ... tiba...2024-02-1032 min
The Marketing Book Podcast472 Marketing 6.0 by Philip KotlerMarketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation...2024-01-261h 03
Feel A Full Audiobook That Is Simply Soul-Stirring.Marketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719804to listen full audiobooks.
Title: Marketing 6.0: The Future Is Immersive
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Graham Rowat
Format: Unabridged Audiobook
Length: 5 hours 40 minutes
Release date: December 19, 2023
Genres: Career Development
Publisher's Summary:
In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have...2023-12-195h 40Download Incredible Full Audiobooks in Business & Economics, Sales & RetailMarketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719804to listen full audiobooks.
Title: Marketing 6.0: The Future Is Immersive
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Graham Rowat
Format: Unabridged Audiobook
Length: 5 hours 40 minutes
Release date: December 19, 2023
Genres: Sales & Retail
Publisher's Summary:
In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have...2023-12-195h 40
Download Incredible Full Audiobooks in Business & Economics, Sales & RetailMarketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/719804 to listen full audiobooks. Title: Marketing 6.0: The Future Is Immersive Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler Narrator: Graham Rowat Format: Unabridged Audiobook Length: 5 hours 40 minutes Release date: December 19, 2023 Genres: Sales & Retail Publisher's Summary: In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that...2023-12-1930 min
New Full Audiobooks in Self-Improvement, Career DevelopmentMarketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/719804 to listen full audiobooks. Title: Marketing 6.0: The Future Is Immersive Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler Narrator: Graham Rowat Format: Unabridged Audiobook Length: 5 hours 40 minutes Release date: December 19, 2023 Genres: Career Development Publisher's Summary: In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that...2023-12-1930 min
Leadership leicht gelerntS2 Folge 1 - MarketingZum Start der zweiten Staffel haben wir die Rollen vertauscht - auf dem roten Sofa sprechen wir heute über Marketing: was beinhaltet das, wie grenzt es sich vom Vertrieb ab, welche Funktion hat es im Unternehmen u.v.m. Wir wünschen wie immer viel Spaß beim Hören :)
Literaturhinweise:
Marketing Management von Philip Kotler et al.
Marketing 5.0: Technology for Humanity von Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 4.0: Der Leitfaden für das Marketing der Zukunft von Philip Kotle...2023-10-1237 min
Fuel Your Imagination Through Your Ears With Full AudiobookEntrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Audiobook by Hermawan KartajayaListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 673011
Title: Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Author: Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Philip Kotler
Narrator: Eric Jason Martin
Format: Unabridged
Length: 08:27:06
Language: English
Release date: 06-27-23
Publisher: Ascent Audio
Genres: Business & Economics, Marketing & Advertising
Summary:
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the 'Father of Modern Marketing,' professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative...2023-06-278h 27
The Marketing Book Podcast435 Entrepreneurial Marketing by Philip KotlerEntrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry About the Book: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build n...2023-05-1256 min
PERIPODCASTEpisode 125. [M-Periplus Bookclub] Bincang Buku Entrepreneurial Marketing, Periplus Pondok Indah Mall 1 [🎥Exclusive on Spotify]Dapatkan Bukunya Sekarang! Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability: https://www.periplus.com/p/9781119835202
Pasar mengalami perubahan yang sangat pesat. Pandemi pun memicu dinamika yang semakin menantang sehingga setiap perusahaan harus melakukan beragam strategi agar bisa bertahan dan tetap mengalami pertumbuhan. Tantangan selama pandemi itu pun mendorong lahirnya buku berjudul entrepreneurial Marketing” atau EM.
Buku yang ditulis oleh Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, dan Jacky Mussry ini dihadirkan agar perusahaan atau organisasi bisa
bermanuver dengan lebih agile dalam era post normal. Dalam diskusi buku di Jakarta yang digelar oleh MarkPlus Institute dan To...2023-05-1239 min
PERIPODCASTEpisode 124. [M-Periplus Bookclub] Bpk. Jacky Mussry - Bincang Buku Entrepreneurial Marketing, Periplus Pondok Indah Mall 1 [🎥Exclusive on Spotify]Dapatkan Bukunya Sekarang! Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability: https://www.periplus.com/p/9781119835202
Pasar mengalami perubahan yang sangat pesat. Pandemi pun memicu dinamika yang semakin menantang sehingga setiap perusahaan harus melakukan beragam strategi agar bisa bertahan dan tetap mengalami pertumbuhan. Tantangan selama pandemi itu pun mendorong lahirnya buku berjudul entrepreneurial Marketing” atau EM.
Buku yang ditulis oleh Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, dan Jacky Mussry ini dihadirkan agar perusahaan atau organisasi bisa bermanuver dengan lebih agile dalam era post normal. Dalam diskusi buku di Jakarta yang digelar oleh MarkPlus Institute dan Toko Buku Pe...2023-05-1022 min
PERIPODCASTEpisode 123. [M-Periplus Bookclub] Bincang buku Entrepreneurial Marketing, Periplus Pondok Indah Mall 1 [🎥Exclusive on Spotify]*Dapatkan Bukunya Sekarang! Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability: https://www.periplus.com/p/9781119835202
Pasar mengalami perubahan yang sangat pesat. Pandemi pun memicu dinamika yang semakin menantang sehingga setiap perusahaan harus melakukan eragam strategi agar bisa bertahan dan tetap mengalami pertumbuhan. Tantangan selama pandemi itu pun mendorong lahirnya buku berjudul entrepreneurial Marketing” atau EM.
Buku yang ditulis oleh Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, dan Jacky Mussry ini dihadirkan agar perusahaan atau organisasi bisa bermanuver dengan lebih agile dalam era post normal. Dalam diskusi buku di Jakarta yang di...2023-05-1035 min
PERIPODCASTEpisode 121. Bapak Hermawan Kartajaya - Entrepreneurial Marketing: Punokawan Mendunia [🎥Exclusive on Spotify][🎥Exclusive on Spotify] Book Review "Entrepreneurial Marketing: Punokawan Mendunia" https://blog.markplusinstitute.com/entrepreneurial-marketing-punokawan-mendunia
Pertama, perusahaan harus berani menyatukan kapabilitas dan mengkonversikan mindset yang berbeda. Tantangannya ada di rigiditas dan inertia, menghilangkan siloes, dan bisa relevan serta sustainability di masa depan. Dalam akhir dekade, kita harus mengirim orang ke bulan, cara ini cukup susah dan kemungkinan gagal sangat besar. Akan tetapi, kita harus memiliki agility, flexibility, dan harus lebih baik atau resiliency. Terakhir adalah kita memasuki era employee vs talent, yaitu talent selalu membuat value untuk perusahaan, begitu juga sebaliknya untuk perusahaan. Talent harus memiliki sifat yang ses...2023-05-1019 min
MarketeersANALISIS #17 - Apa itu Marketing 3.0, Marketing 4.0, dan Marketing 5.0?Marketeers,
Dunia pemasaran itu dinamis alias selalu berubah dan berkembang. Perubahan ini biasanya didorong oleh perkembangan teknologi dan dinamika pasar. Hal ini nampak jelas dari Trilogi Marketing yang ditulis oleh Philip Kotler, Hermawan Kartajaya, dan Iwan Setiawan yang diterbitkan oleh Wiley.
Trilogi itu terdiri dari Marketing 3.0: From Products to Customers to Human Spirit, Marketing 4.0: Moving from Traditional to Digital, dan Marketing 5.0: Technology for Humanity.
Apa isi dari trilogi tersebut? Kita simak paparan Iwan Setiawan, CEO Marketeers sekaligus Co-Author trilogi tersebut dalam Analisis Episode ke-17 ha...2022-04-1433 min
PERIPODCASTEpisode 53. Book Insight With Dipidiff @dipidiffofficial: Marketing 5.0 By Philip Kotler, Hermawan Kartajaya, Iwan SetiawanIGLive: https://www.instagram.com/tv/CWp3VMaI_ub/ | IG: Dipidiffofficial https://www.instagram.com/dipidiffofficial/ | Book Insight With Dipidiff @dipidiffofficial: Marketing 5.0 By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | Buku ini membantu kita untuk menerapkan konsep pemasaran masa kini yang lebih efektif dan menjangkau lebih banyak konsumen di tengah kompetisi merek yang semakin ketat. Buku ini mengkaji dinamika kekuatan pasar yang berubah, paradoks yang ditimbulkan oleh konektivitas, dan meningkatnya perpecahan sub-budaya yang akan membentuk konsumen masa depan; sebuah perilaku yang berbeda dari masa sebelumnya. Kini saatnya membangun bisnis berbasis pelanggan yang setia dan tumbuh bersama.2022-01-1246 min
Sách kỹ năng - phát triển bản thânTiếp thị 4.0Tiếp thị 4.0
Sách nói đến Chuyển từ Truyền thống sang Kỹ thuật số
Lời giới thiệu
Công nghệ kỹ thuật số và siêu kết nối đã thay đổi vĩnh viễn hành vi của người tiêu dùng. Philip Kotler, “cha đẻ của tiếp thị hiện đại” và các đồng tác giả Hermawan Kartajaya và Iwan Setiawan cung cấp một khuôn khổ cho tiếp thị trong thời đại kỹ thuật số. Họ xem xét các xu hướng mới nổi, xác định cách người tiêu dùng hiện nay mua...2022-01-0720 min
ICYMI - Voice of America | Bahasa IndonesiaDaya Saing UKM Indonesia di Kancah Global - Oktober 29, 2021Karlina Amkas berbincang dengan pendiri kedua Federasi Pemasaran Asia, Hermawan Kartajaya, dan dosen Universitas Jenderal Soedirman yang aktif mendampingi UKM di berbagai kota di Indonesia, Condro Wibowo, untuk mengulas seperti apa daya saing UKM Indonesia di level dunia.2021-10-2917 min
WBOOKSMARKETING 4.0 / PARTE 2 / Kindlepor Philip Kotler , Hermawan Kartajaya, Iwan SetiawanPARTE 2 2021-06-231h 12
WBOOKSMARKETING 4.0 / PARTE 1/ Kindlepor Philip Kotler , Hermawan Kartajaya, Iwan SetiawanEste livro comprova mais uma vez porque Philip Kotler é considerado o pai do marketing moderno. Em seu livro anterior, ele explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas empresariais devem adotar e refletir valores humanos para serem bem-sucedidos.2021-06-211h 10
Mencoba Minimalis38. Beyond Business & Marketing with Hermawan KartajayaEpisode kali ini, @puri_anindita main ke tempat Pak @hermawan_kartajaya_. Mereka ngobrol bareng lagi setelah pertemuan pertama mereka 12 tahun lalu. Selain cerita bisnis dan marketing, beliau juga ngomongin soal sepinya jadi pemimpin, hobi cruising keliling dunia, strategi marketing untuk media, sampai rencana 'kepulangan' beliau dengan menjadi cadaver. Whoa!
Semua dibahas dengan singkat, padat, dan berisi. Selamat mendengarkan!
Tautan Referensi:
Memahami Entrepreneurial Marketing Canvas
https://www.marketeers.com/entrepreneurial-marketing-canvas/
Tuesday With Morrie
https://www.goodreads.com/book/show/6900.Tuesdays_with_Morrie2021-06-2013 min
LOHMEDIA PODCASTEPS.8 PAK HERMAWAN KARTAJAYA BILANG BRAND ZAMAN NOW ITU HARUS WOWHey Lohmedia Podcast pada episode kali ini kita akan bahas tentang Brand kembali tapi ini dari praktisi pemasaran dunia yaitu Hermawan Kartajaya diepisode ini kita kasih tau yang sebenarnya loh, kalau bikin brand zaman now itu dan mencapai klimaks tertinggi di konsumen yaitu experience WOW itu seperti apa sih?dengerin lengkapnya hanya di Lohmedia Podcast2021-05-0515 min
The Marketing Book Podcast329 Marketing 5.0 by Philip KotlerMarketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business. In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer b...2021-04-301h 27
Com Sotaque Podcast - Dicas de marketing, estratégia e empreendedorismoMarketing 5.0Em abril 2021 Philip Kotler, Hermawan Kartajaya e Iwan Setiawan lançarão o livro Marketing 5.0. Ele deve tratar de uma relação entre o marketing e todas as tecnologias, tratando de temas como inteligência artificial, automação de marketing, internet das coisas e reconhecimento facial e de voz. Vem se antecipar com todas as novidades que vêm por aí!
2021-04-0704 min
Cássio Gama#4 Convergência MidiáticaPassamos por uma significativa convergência das mídias digitais, que permitem assim a criação natural de um movimento civil internacional que compartilha informações, com governantes na tentativa de exercer uma autoridade mediada com todas as outras instâncias do poder público. Dicas de livros que usei como referência, você também pode ler: CASTELLS, Manuel. “Internet e sociedade em rede”. In: MORAES, Dênis de (org.). Por uma outra comunicação: mídia, mundialização cultural e poder. Rio de Janeiro: Record, 2003.JENKINS, Henry, GREEN, Joshua, FORD, Sam. Cultura da conexão: criando valor e significado po...2021-03-2341 min
PodCássio#4 Convergência MidiáticaPassamos por uma significativa convergência das mídias digitais, que permitem assim a criação natural de um movimento civil internacional que compartilha informações, com governantes na tentativa de exercer uma autoridade mediada com todas as outras instâncias do poder público. Dicas de livros que usei como referência, você também pode ler: CASTELLS, Manuel. “Internet e sociedade em rede”. In: MORAES, Dênis de (org.). Por uma outra comunicação: mídia, mundialização cultural e poder. Rio de Janeiro: Record, 2003.
JENKINS, Henry, GREEN, Joshua, FORD, Sam. Cultura da conexão: criando valor e significado por meio d...2021-03-2340 min
Don’t Miss: This Immersive Full Audiobook For Busy Professionals.Marketing 5.0: Technology for Humanity by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/497921to listen full audiobooks.
Title: Marketing 5.0: Technology for Humanity
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Steve Menasche
Format: Unabridged Audiobook
Length: 7 hours 8 minutes
Release date: March 23, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers...2021-03-237h 08Explore New Full Audiobooks in Business & Economics, Marketing & AdvertisingMarketing 5.0: Technology for Humanity by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/497921to listen full audiobooks.
Title: Marketing 5.0: Technology for Humanity
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Steve Menasche
Format: Unabridged Audiobook
Length: 7 hours 8 minutes
Release date: March 23, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers...2021-03-237h 08
Ruang Temu by Ricky Tjok#3 Hermawan Kartajaya (Chairman of MarkPlus, Inc)Sewaktu saya di sekolah menengah pertama, ayah saya suka membawa pulang majalah bisnis bekas. Dari majalah ini, saya pertama kali mengenal Pak Hermawan lewat kolom mingguannya yang membahas konsep dan studi kasus marketing dengan penjelasan yang mudah dicerna dan gaya bercerita yang menarik. Perkenalan ini kemudian berlanjut ketika saya di tingkat akhir di UI dimana saya mendapatkan kesempatan untuk bekerja di bawah Pak Hermawan.
Tiga belas tahun kemudian, saya bersyukur bisa mendapatkan kesempatan untuk memawancari Pak Hermawan. Dalam Podcast ini, Pak Hermawan membagikan kisahnya membangun MarkPlus selama lebih dari 3 dekade, awal mula bisa menulis buku dengan Prof. Philip Kotler, kiat...2021-03-1535 min
Hiduplah Indonesia MayaBUSINESS & MARKETING with HERMAWAN KARTAJAYAGue berkesempatan ngobrol dengan salah satu idola gue mengenai topik favorit gue2020-10-1400 min
Resensi InstituteEps 41: WOW Selling - Hermawan Kartajaya dan Ardhi Ridwansyah (Resentor: Muhammad Albar)Buku dari Hermawan Kartajaya ini mampu mengubah paradigma kita bahwa salespeople yang baik dan jujur itu “ternyata ada” ketika kita menerapkan tips yang Hermawan Kartajaya berikan dalam buku ini.
https://www.resensi.co.id/wow-selling/2020-01-0920 min
Resensi InstituteEps 39: Marketing 4.0 - Philip Kotler, Hermawan Kartajaya dan Iwan Setiawan (Resentor: Hartono Tasir Irwanto)Belajar tanpa menerapkan di dunia kerja adalah wishful thinking. Sementara bekerja tanpa memperbaharui pembelajaran adalah suatu irelevansi. Menyesuaikan gagasan Schwab tentang revolusi industri 4.0, maka buku yang ditulis oleh Philip Kotler, Hermawan Kertajaya dan Iwan Setiawan ini kemudian hadir untuk menjawab tantangan marketing 4.0.
https://www.resensi.co.id/marketing-4-0/2019-12-3120 min
Resensi InstituteEps 38: WOW Service Is Care - Hermawan Kartajaya (Resentor: Muhammad Albar)Hermawan Kartajaya menjelaskan ada 3 karakteristik utama WOW, yaitu mengejutkan, menular, dan pribadi. Sang penulis mengatakan bahwa dalam hal pelayanan baik itu berbentuk usaha maupun pemerintah harus mengedepankan pelayanan yang maksimal, yaitu WOW. Karena tanpa WOW! Pelayanan akan terasa hambar.
https://www.resensi.co.id/wow-service-is-care/2019-12-3019 min
Resensi InstituteEps 31: WOW Leadership - Hermawan Kartajaya (Resentor: Hartono Tasir Irwanto)Apa yang membuat negara atau bisnis yang satu lebih maju daripada yang lain? Salah satu, kalau bukan satu-satunya, jawabannya adalah kepempimpinan. Kalau begitu, apa yang membuat orang yang satu lebih sukses memimpin daripada yang lain? Nah, untuk itulah buku ini hadir. Ditulis oleh pakar marketing, Hermawan Kartajaya dan Ardhi Ridwansyah.
https://www.resensi.co.id/wow-leadership/
🎙️2019-12-1922 min
Don’t Miss: This Immersive Full Audiobook For Busy Professionals.[Spanish] - Marketing 4.0 by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/494517to listen full audiobooks.
Title: [Spanish] - Marketing 4.0
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Por Confirmar
Format: Unabridged Audiobook
Length: 5 hours 50 minutes
Release date: August 15, 2019
Genres: Marketing & Advertising
Publisher's Summary:
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel...2019-08-155h 50Explore New Full Audiobooks in Business & Economics, Marketing & Advertising[Spanish] - Marketing 4.0 by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/494517to listen full audiobooks.
Title: [Spanish] - Marketing 4.0
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Por Confirmar
Format: Unabridged Audiobook
Length: 5 hours 50 minutes
Release date: August 15, 2019
Genres: Marketing & Advertising
Publisher's Summary:
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel...2019-08-155h 50
Embark On Your Day With A Critically-Acclaimed Full Audiobook.Marketing 4.0: Moving from Traditional to Digital by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/382779to listen full audiobooks.
Title: Marketing 4.0: Moving from Traditional to Digital
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Jonathan Todd Ross
Format: Unabridged Audiobook
Length: 4 hours 49 minutes
Release date: May 28, 2019
Ratings: Ratings of Book: 4.43 of Total 7
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more ef...2019-05-284h 49Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingMarketing 4.0: Moving from Traditional to Digital by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/382779to listen full audiobooks.
Title: Marketing 4.0: Moving from Traditional to Digital
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Jonathan Todd Ross
Format: Unabridged Audiobook
Length: 4 hours 49 minutes
Release date: May 28, 2019
Ratings: Ratings of Book: 4.43 of Total 7
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more ef...2019-05-284h 49
Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingMarketing 4.0: Moving from Traditional to Digital by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/382779 to listen full audiobooks. Title: Marketing 4.0: Moving from Traditional to Digital Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler Narrator: Jonathan Todd Ross Format: Unabridged Audiobook Length: 4 hours 49 minutes Release date: May 28, 2019 Ratings: Ratings of Book: 4.43 of Total 7 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, mo...2019-05-2803 min
Cómo Diferenciarse – BRANDINGLa importancia de los valores en las marcas actuales #45Este es un episodio un poco distinto, en el que quiero hacer una reflexión (bastante personal) sobre la importancia que tienen hoy los valores en la creación de marcas y en la publicidad de los productos o servicios que estas ofrecen.Lo quiero hacer repasando la evolución del marketing y centrándome, sobretodo, en un concepto muy interesante: el marketing 3.0. Sacado del libro con este mismo nombre escrito por Philip Kotler, Hermawan Kartajaya y Iwan Setiawan. Tres referentes del sector.Para hacer cualquier consulta sobre el diseño o el branding de tu ne...2019-05-0721 min
The InterviewsThe Interviews Eps 4 - Hermawan Kartajaya: Industri 4.0, Manusia Jangan Mau Kalah Sama MesinDalam sebuah rilis hasil penelitian dari ITS tentang digitalisasi UMKM menyambut industri 4.0, saya sempat menanyakan pada pakar marketing Indonesia Hermawan Kartajaya, tentang ancaman industri 4.0. Beliau lebih memilih menganut school of optimism, bahwa teknologi membawa kebaikan, syaratnya manusia jangan mau kalah dengan mesin, simak wawancara singkatnya!2019-04-2204 min
The Marketing Book Podcast100 Marketing 4.0 by Philip Kotler"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler2016-12-0937 min
AppsCoast: Indonesia Tech Startup Podcast, BDB Audio NewsAppsCoast Kin Asean & MarkPlus Edition - Hermawan KartajayaSpecial Edition
Kin Asean & MarkPlus
Show Notes: www.appscoast.id2016-02-2219 min
Stream Free Audiobook in Business, MarketingMarketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Marketing 3.0: From Products to Customers to the Human Spirit
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrator: Kent Cassella
Format: Unabridged
Length: 4 hrs and 41 mins
Language: English
Release date: 07-09-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Understand the next level of marketing.
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading...2012-07-094h 41Listen Legally to Most Popular Full Audiobooks in Business, MarketingMarketing 3.0: From Products to Customers to the Human Spirit Audiobook by Philip Kotler, Hermawan Kartajaya, Iwan SetiawanPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Marketing 3.0: From Products to Customers to the Human Spirit
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrator: Kent Cassella
Format: Unabridged
Length: 4 hrs and 41 mins
Language: English
Release date: 07-09-12
Publisher: Audible Studios
Ratings: 3.5 of 5 out of 30 votes
Genres: Business, Marketing
Publisher's Summary:
Understand the next level of marketing.
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers...2012-07-094h 41