Shows
YES, BRAND with Hersh RephunJill Lublin on Truth in Publicity, Kindness in Business, and Guerrilla Tactics for SuccessJill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. She and Hersh met on the 17th Annual Marketers Cruise - and are about to set sail on the 18th Annual Marketers Cruise!
Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her si...
2025-01-0924 min
YES, BRAND with Hersh RephunThe People-Powered World of Lori-Ann Duguay
In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk.
They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.
https://bepeoplepowered.com/
(0:00) Introduction of Lori-Ann Duguay and discussion...
2024-02-2933 min
YES, BRAND with Hersh RephunThe People-Powered World of Lori-Ann DuguayIn this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk.
They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.
https://bepeoplepowered.com/
(0:00) Introduction of Lori-Ann Duguay and discussion...
2024-02-2933 min
Truth Tastes Funny with Hersh RephunIngafay, Meet Your Fellow Introverts!
In this episode, Hersh Rephun chats with Ingafay, an authenticity coach and introverted entrepreneur, about her journey from engineering to coaching. They delve into the art of selling solutions over products, the importance of embracing instincts over societal norms, and Ingafay's future ambitions in expanding her coaching business.
Find Ingafay:
Website - https://ingafay.com
Social media links
Linkedin - https://www.linkedin.com/in/ingafay/
Facebook - https://www.facebook.com/DirectSalesDivaIngafay/
Youtube - https://youtube.com/@ingafayunplugged
(0:00) Introduction and welcome by Hersh Rephun
(2:49) Ingafay's experience as an introvert in business
(9:02) The challenge of initiating...
2024-02-2731 min
Truth Tastes Funny with Hersh RephunIngafay, Meet Your Fellow Introverts!In this episode, Hersh Rephun chats with Ingafay, an authenticity coach and introverted entrepreneur, about her journey from engineering to coaching. They delve into the art of selling solutions over products, the importance of embracing instincts over societal norms, and Ingafay's future ambitions in expanding her coaching business.
Find Ingafay:
Website - https://ingafay.com
Social media links
Linkedin - https://www.linkedin.com/in/ingafay/
Facebook - https://www.facebook.com/DirectSalesDivaIngafay/
Youtube - https://youtube.com/@ingafayunplugged
(0:00) Introduction and welcome by Hersh Rephun
(2:49) Ingafay's experience as an introvert in business
(9:02) The challenge of initiating...
2024-02-2731 min
YES, BRAND with Hersh RephunYour Social Sherpa, Shaily Hakimian: "What do you want to B2B when you grow up?"
Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard.
We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals.
For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business...
2024-02-1329 min
YES, BRAND with Hersh RephunYour Social Sherpa, Shaily Hakimian: "What do you want to B2B when you grow up?"Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard.
We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals.
For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business...
2024-02-1329 min
Brand Voice Runway with Hersh RephunAnywhere, Anytime: The Story of Liam Martin's 8-Figure Remote SaaS JourneyIn this episode, Hersh Rephun chats with Liam Martin about his journey into remote work, the success of Time Doctor, and the narrative around "returning to work". They discuss the benefits, challenges, and financial implications of remote work, as well as brand advocacy and global team management. The conversation also touches on personal and corporate branding, and the current and future state of remote work in the US.
Liam Martin's job title makes sense now, but he has been an Async Work Advocate since 2017 when he launched Running Remote, the largest remote work conference ever.
Liam is the co-founder...
2023-11-3034 min
Brand Voice Runway with Hersh RephunBreaking Through the Starving Artist Mentality with Bree Noble
In this episode, Hersh Rephun chats with Bree Noble about surviving as a freelance musician, the 'starving artist' mindset, and the necessity of business skills. Bree shares advice on diversifying income and using other skills to fuel a music career. They also discuss her podcast, 'Women of Substance', and the challenges musicians face when transitioning into independent artists.
As a starving artist myself, I once moved the world with the misconception that business was, well, not my business. I had the right brain covered, and what was left was someone else's expertise. In this episode, I talk with Bree...
2023-11-1622 min
Brand Voice Runway with Hersh RephunBreaking Through the Starving Artist Mentality with Bree NobleIn this episode, Hersh Rephun chats with Bree Noble about surviving as a freelance musician, the 'starving artist' mindset, and the necessity of business skills. Bree shares advice on diversifying income and using other skills to fuel a music career. They also discuss her podcast, 'Women of Substance', and the challenges musicians face when transitioning into independent artists.
As a starving artist myself, I once moved the world with the misconception that business was, well, not my business. I had the right brain covered, and what was left was someone else's expertise. In this episode, I talk with Bree...
2023-11-1622 min
YES, BRAND with Hersh RephunA Date with Kimmy Seltzer
Welcome to Part I of my date with Kimmy Seltzer! With passion, first-hand experience, tough love, and lots of resilience, Kimmy found purpose in guiding high achievers to build explosive confidence to create a gateway to love, prosperity, and ultimately happiness. In Part I, we hear about Kimmy's "Red Dress Moment," and since then she's been helping others conquer their fears so they can be seen, be valued, and be truly confident in dating, style, and life.
In addition to being a Confidence Therapist, Dating Strategist & Image Expert. Kimmy is a speaker at National Matchmaking Conferences, eHarmony, Neutrogena, The Guild...
2023-11-0925 min
YES, BRAND with Hersh RephunA Date with Kimmy SeltzerWelcome to Part I of my date with Kimmy Seltzer! With passion, first-hand experience, tough love, and lots of resilience, Kimmy found purpose in guiding high achievers to build explosive confidence to create a gateway to love, prosperity, and ultimately happiness. In Part I, we hear about Kimmy's "Red Dress Moment," and since then she's been helping others conquer their fears so they can be seen, be valued, and be truly confident in dating, style, and life.
In addition to being a Confidence Therapist, Dating Strategist & Image Expert. Kimmy is a speaker at National Matchmaking Conferences, eHarmony, Neutrogena, The Guild...
2023-11-0925 min
Brand Voice Runway with Hersh RephunThe Godfather of Unreasonable Success: Marx Acosta-Rubio
In this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the BBR Formula.
Marx Acosta-Rubio became a millionaire by age 31, and a decamillionaire by age 33. He went broke by 38, but that was his period of "fluid intelligence."* These days, approaching life and business with "crystallized intelligence," he's back on top - and helping others flip the switch on their...
2023-11-0342 min
Brand Voice Runway with Hersh RephunThe Godfather of Unreasonable Success: Marx Acosta-RubioIn this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the BBR Formula.
Marx Acosta-Rubio became a millionaire by age 31, and a decamillionaire by age 33. He went broke by 38, but that was his period of "fluid intelligence."* These days, approaching life and business with "crystallized intelligence," he's back on top - and helping others flip the switch on their...
2023-11-0342 min
Brand Voice Runway with Hersh RephunJR Spear: How Business Owners Can Survive an Ambush
In this episode, Hersh Rephun chats with JR Spear about his transition from a military career to becoming a successful business coach. They discuss Spear's experiences in Iraq, how they influenced his business mindset, and his journey to starting a martial arts school. Spear also shares insights on sales and marketing training, and the significance of team-building and leadership.
When I say that JR Spear is a resilient entrepreneur, I frame that by sharing that he survived a suicide bombing at a walking checkpoint in Iraq. When he came back, he had a renewed sense of purpose.
...
2023-10-1834 min
Brand Voice Runway with Hersh RephunJR Spear: How Business Owners Can Survive an AmbushIn this episode, Hersh Rephun chats with JR Spear about his transition from a military career to becoming a successful business coach. They discuss Spear's experiences in Iraq, how they influenced his business mindset, and his journey to starting a martial arts school. Spear also shares insights on sales and marketing training, and the significance of team-building and leadership.
When I say that JR Spear is a resilient entrepreneur, I frame that by sharing that he survived a suicide bombing at a walking checkpoint in Iraq. When he came back, he had a renewed sense of purpose.
...
2023-10-1834 min
Brand Voice Runway with Hersh RephunThis Goes to 11: Sean Mullens is Causing a Pickle Riot!
In this episode, Hersh Rephun chats with Sean Mullens about his disruptive marketing approach and his new venture, Pickle Riot. They delve into the history of Pickleball, its post-pandemic appeal, and how it bridges age and cultural gaps. Sean shares about his career shift, the creation of Pickle Riot, and how AI impacts the creative industry. They discuss Pickle Riot's future goals, expansion, and marketing strategies.
If all you want is a little peace and quiet, tune out now, because my guest on BRAND VOICE RUNWAY is Sean Mullens, Founder and President of Pickle Riot, which aims to be...
2023-09-2254 min
Brand Voice Runway with Hersh RephunThis Goes to 11: Sean Mullens is Causing a Pickle Riot!In this episode, Hersh Rephun chats with Sean Mullens about his disruptive marketing approach and his new venture, Pickle Riot. They delve into the history of Pickleball, its post-pandemic appeal, and how it bridges age and cultural gaps. Sean shares about his career shift, the creation of Pickle Riot, and how AI impacts the creative industry. They discuss Pickle Riot's future goals, expansion, and marketing strategies.
If all you want is a little peace and quiet, tune out now, because my guest on BRAND VOICE RUNWAY is Sean Mullens, Founder and President of Pickle Riot, which aims to be...
2023-09-2254 min
Brand Voice Runway with Hersh RephunKute Blackson and The Magic of Surrender
Hersh Rephun delves into Kute Blackson's life journey, from his early years to establishing a TV show and discovering his purpose in India. The conversation uncovers Hersh's doubts about motivational speakers, Kute's appreciation for his journey, and the significance of branding, trust, and integrity in constructing his brand. Additionally, they discuss the strategic role books play in Kute's brand.
Kute Blackson is a good listener, and by that I mean that he listens to his inner voice, even when it pisses him off.
Kute is a transformational teacher, speaker, visionary, guide and national best-selling author of You.Are.The...
2023-09-1531 min
Brand Voice Runway with Hersh RephunKute Blackson and The Magic of SurrenderHersh Rephun delves into Kute Blackson's life journey, from his early years to establishing a TV show and discovering his purpose in India. The conversation uncovers Hersh's doubts about motivational speakers, Kute's appreciation for his journey, and the significance of branding, trust, and integrity in constructing his brand. Additionally, they discuss the strategic role books play in Kute's brand.
Kute Blackson is a good listener, and by that I mean that he listens to his inner voice, even when it pisses him off.
Kute is a transformational teacher, speaker, visionary, guide and national best-selling author of You.Are.The...
2023-09-1531 min
Brand Voice Runway with Hersh RephunA Word with the Wizard: The Art of Being Steve D. Sims
In this episode, Hersh Rephun chats with Steve D. Sims about understanding client needs, the evolution of his brand, and the importance of authenticity in business. They also discuss transitioning from financial goals to personal ones, maintaining high standards, misconceptions about success, and effective time management.
Forbes and Entrepreneur call him "the real life Wizard of Oz," and for good reason: Steve is a leading practitioner of the Art of Making Things Happen (also the name of his popular podcast). He leads (with son Henry) a community of disrupters via Sims Distillery, schools those who want to learn on...
2023-09-1333 min
Brand Voice Runway with Hersh RephunA Word with the Wizard: The Art of Being Steve D. SimsIn this episode, Hersh Rephun chats with Steve D. Sims about understanding client needs, the evolution of his brand, and the importance of authenticity in business. They also discuss transitioning from financial goals to personal ones, maintaining high standards, misconceptions about success, and effective time management.
Forbes and Entrepreneur call him "the real life Wizard of Oz," and for good reason: Steve is a leading practitioner of the Art of Making Things Happen (also the name of his popular podcast). He leads (with son Henry) a community of disrupters via Sims Distillery, schools those who want to learn on...
2023-09-1333 min
Brand Voice Runway with Hersh RephunLarry Mercado_ A $100M Success Story Goes Back to School & Goes BOLD
In this episode, Hersh Rephun chats with entrepreneur Larry Mercado. They discuss the rise of Mercom, its evolution, and Mercado's transition to the cannabis industry with Bold Biologics. They also touch on expansion strategies, the inception of global digital marketing company Napkin, and lessons learned from business failures.
"You have to sort of stop and smell the roses. And then look at the landscape around you. You, you've been moving and you've been looking down at the ground the whole time, right? You need to stop and ask, "Where am I at? How do I adjust? How do I...
2023-09-0640 min
Brand Voice Runway with Hersh RephunLarry Mercado_ A $100M Success Story Goes Back to School & Goes BOLDIn this episode, Hersh Rephun chats with entrepreneur Larry Mercado. They discuss the rise of Mercom, its evolution, and Mercado's transition to the cannabis industry with Bold Biologics. They also touch on expansion strategies, the inception of global digital marketing company Napkin, and lessons learned from business failures.
"You have to sort of stop and smell the roses. And then look at the landscape around you. You, you've been moving and you've been looking down at the ground the whole time, right? You need to stop and ask, "Where am I at? How do I adjust? How do I...
2023-09-0640 min
Brand Voice Runway with Hersh RephunRoss Youngs Has the Molecular Cancer Moonshot. Now He Just Needs the Sound Bite.
In this episode, Hersh Rephun chats with Ross Youngs, BioSorsha's founder and CEO, about the challenge of communicating complex scientific concepts and branding. They discuss the role of AI chatbots, ARPA-H funding, and addressing urgent issues like climate change. Ross shares insights on capturing attention, dealing with external forces in science and Hollywood, and the importance of perseverance in business.
The next-figure for Ross Youngs, Founder and CEO of Biosortia, is not in dollars. In fact, 5 figures is plenty: specifically, the 14,000 diseases that have no cures or treatments. But he is getting at the hidden molecules of life, developing...
2023-08-2333 min
Brand Voice Runway with Hersh RephunRoss Youngs Has the Molecular Cancer Moonshot. Now He Just Needs the Sound Bite.In this episode, Hersh Rephun chats with Ross Youngs, BioSorsha's founder and CEO, about the challenge of communicating complex scientific concepts and branding. They discuss the role of AI chatbots, ARPA-H funding, and addressing urgent issues like climate change. Ross shares insights on capturing attention, dealing with external forces in science and Hollywood, and the importance of perseverance in business.
The next-figure for Ross Youngs, Founder and CEO of Biosortia, is not in dollars. In fact, 5 figures is plenty: specifically, the 14,000 diseases that have no cures or treatments. But he is getting at the hidden molecules of life, developing...
2023-08-2333 min
YES, BRAND with Hersh RephunVinnie Potestivo Brings his Winning Methods to Modern Media
Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!
2023-08-1742 min
YES, BRAND with Hersh RephunVinnie Potestivo Brings his Winning Methods to Modern MediaVinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!
2023-08-1742 min
Brand Voice Runway with Hersh RephunThe Brand Voice of Reason & Safe Money: Kris Miller
In this episode, Hersh Rephun chats with Kris Miller, delving into her approach to wealth management and branding. They discuss the concept of "safe money", changes in the financial system, and the importance of financial education. Kris also shares her unique financial fitness strategy and offers listeners access to free strategy sessions.
I'm gonna lead this off with two words: Safe Money. It's what my guest has specialized in for 30 years, and in all that time not one of her clients has ever lost money. You read me right: Kris Miller (Legacy Wealth Strategist and Host of Money 911) is...
2023-08-1615 min
Brand Voice Runway with Hersh RephunThe Brand Voice of Reason & Safe Money: Kris MillerIn this episode, Hersh Rephun chats with Kris Miller, delving into her approach to wealth management and branding. They discuss the concept of "safe money", changes in the financial system, and the importance of financial education. Kris also shares her unique financial fitness strategy and offers listeners access to free strategy sessions.
I'm gonna lead this off with two words: Safe Money. It's what my guest has specialized in for 30 years, and in all that time not one of her clients has ever lost money. You read me right: Kris Miller (Legacy Wealth Strategist and Host of Money 911) is...
2023-08-1615 min
Brand Voice Runway with Hersh RephunYasir Hashmi: The world's youngest venture capitalist wants you to succeed on purpose
In this episode, Hersh Rephun welcomes entrepreneur Yasir Hashmi. They discuss Yasir's entrepreneurial journey, his approach to resource utilization, the power of media leveraging, and his unconventional book selling tactics. Yasir also shares his insights on the importance of commitment, purpose, and reading good books.
The fact that Yasir Hashmi's new book, Lessons from a Millionaire, is organized not into chapters but into paragraphs is indicative of the way his 20-something mind works: be focused, and get to the point! The world's youngest venture capitalist and youngest investment banker, Yasir is full of ideas, enthusiasm, and surprises (his published...
2023-08-1516 min
Brand Voice Runway with Hersh RephunWhat's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!)
In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging.
To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris, Founder & CEO, ELUMYNT, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M, so...
2023-08-1512 min
Brand Voice Runway with Hersh RephunYasir Hashmi: The world's youngest venture capitalist wants you to succeed on purposeIn this episode, Hersh Rephun welcomes entrepreneur Yasir Hashmi. They discuss Yasir's entrepreneurial journey, his approach to resource utilization, the power of media leveraging, and his unconventional book selling tactics. Yasir also shares his insights on the importance of commitment, purpose, and reading good books.
The fact that Yasir Hashmi's new book, Lessons from a Millionaire, is organized not into chapters but into paragraphs is indicative of the way his 20-something mind works: be focused, and get to the point! The world's youngest venture capitalist and youngest investment banker, Yasir is full of ideas, enthusiasm, and surprises (his published...
2023-08-1516 min
Brand Voice Runway with Hersh RephunWhat's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!)In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging.
To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris, Founder & CEO, ELUMYNT, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M, so...
2023-08-1512 min
YES, BRAND with Hersh RephunIt Takes Big Hair and a Big Heart to Impact Youth. John Mendez has Both.
At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living.
This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long.
Free Gift: https://www.bit.ly/walk2wealthgift
Fi...
2023-08-0838 min
YES, BRAND with Hersh RephunIt Takes Big Hair and a Big Heart to Impact Youth. John Mendez has Both.At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living.
This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long.
Free Gift: https://www.bit.ly/walk2wealthgift
Fi...
2023-08-0838 min
YES, BRAND with Hersh RephunPassion & Community (with a Side of SaaS) Drives Alex Sanfilippo
Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests.
In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.
All Things Alex:
https://podmatch.com/guestdetail/1590577274896x703756399245430300
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access...
2023-07-1926 min
YES, BRAND with Hersh RephunPassion & Community (with a Side of SaaS) Drives Alex SanfilippoAlex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests.
In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.
All Things Alex:
https://podmatch.com/guestdetail/1590577274896x703756399245430300
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access...
2023-07-1926 min
YES, BRAND with Hersh RephunNancy Erickson - "The Book Professor" - Takes Brands to School
How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor."
Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started...
2023-06-2728 min
YES, BRAND with Hersh RephunNancy Erickson - "The Book Professor" - Takes Brands to SchoolHow do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor."
Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started...
2023-06-2728 min
Truth Tastes Funny with Hersh RephunSweating the Small Stuff with Sunny Drake
Hersh Rephun converses with Sunny Drake about his theatrical journey, trans representation issues, and the utilization of satire in his work. They explore the revival of audio storytelling, collective listening, and its significance in tackling climate change. The discussion also covers the importance of community and arts in climate change advocacy.
It's nice every now and then to take a break from all that heavy stuff and just shoot the breeze about climate change, trans rights, and the state of the arts. Of course, those ARE heavy topics - or at least they can be, which is why it...
2023-06-2134 min
Truth Tastes Funny with Hersh RephunSweating the Small Stuff with Sunny DrakeHersh Rephun converses with Sunny Drake about his theatrical journey, trans representation issues, and the utilization of satire in his work. They explore the revival of audio storytelling, collective listening, and its significance in tackling climate change. The discussion also covers the importance of community and arts in climate change advocacy.
It's nice every now and then to take a break from all that heavy stuff and just shoot the breeze about climate change, trans rights, and the state of the arts. Of course, those ARE heavy topics - or at least they can be, which is why it...
2023-06-2134 min
YES, BRAND with Hersh RephunThe Reigning Underdog Champion of the World: Phil Pelucha!
High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for 'Billionaires in Boxers,' Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.
Website URL & Social Media Accounts
https://www.linkedin.com/in/philippelucha/
2023-06-1337 min
YES, BRAND with Hersh RephunThe Reigning Underdog Champion of the World: Phil Pelucha!High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for 'Billionaires in Boxers,' Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.
Website URL & Social Media Accounts
https://www.linkedin.com/in/philippelucha/
2023-06-1337 min
YES, BRAND with Hersh RephunWhat Archetype Are You? Get Some BRAND Therapy with Yamilca Rodriguez
In this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who's ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding.
Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.
...
2023-05-3124 min
YES, BRAND with Hersh RephunWhat Archetype Are You? Get Some BRAND Therapy with Yamilca RodriguezIn this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who's ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding.
Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.
...
2023-05-3124 min
YES, BRAND with Hersh RephunTony Whatley is 365 Driven and a 24/7 Lover of Comedy
In this episode, Hersh Rephun is joined by Tony Whatley. They discuss the intersection of comedy and business, the pursuit of success, and the importance of self-investment. They delve into public speaking versus improv, engage in an improv skit, and debate veganism. Tony also shares his current projects, views on technology, and advice for aspiring business people.
I'm keeping these show notes short, because my on-air intro of this guest is long-winded, quirky, and - to the Hershheads out there - funny & charming. I recorded it in honor of Tony Whatley, executive performance coach, best-selling author, and leading light...
2023-05-1845 min
YES, BRAND with Hersh RephunTony Whatley is 365 Driven and a 24/7 Lover of ComedyIn this episode, Hersh Rephun is joined by Tony Whatley. They discuss the intersection of comedy and business, the pursuit of success, and the importance of self-investment. They delve into public speaking versus improv, engage in an improv skit, and debate veganism. Tony also shares his current projects, views on technology, and advice for aspiring business people.
I'm keeping these show notes short, because my on-air intro of this guest is long-winded, quirky, and - to the Hershheads out there - funny & charming. I recorded it in honor of Tony Whatley, executive performance coach, best-selling author, and leading light...
2023-05-1845 min
YES, BRAND with Hersh RephunThere's No F*cking Around with Dr. Amanda Barrientez
In this episode, Hersh Rephun and Dr. Amanda Barrientez delve into the fear money mindset, the NFA money formula, and the role of unconscious programming. They discuss three common money blocks and examine subconscious beliefs that affect attitudes towards money. The episode also highlights Dr. Barrientez's book "I'm a Money Magnet" and the importance of branding in business growth.
If you know me at all, you know that I use profanity with intent, never just for s***s and giggles. My guest on Episode 25 of the YES, BRAND podcast is Dr. Amanda Barrientez - aka "The Money Healer"...
2023-05-1122 min
YES, BRAND with Hersh RephunThere's No F*cking Around with Dr. Amanda BarrientezIn this episode, Hersh Rephun and Dr. Amanda Barrientez delve into the fear money mindset, the NFA money formula, and the role of unconscious programming. They discuss three common money blocks and examine subconscious beliefs that affect attitudes towards money. The episode also highlights Dr. Barrientez's book "I'm a Money Magnet" and the importance of branding in business growth.
If you know me at all, you know that I use profanity with intent, never just for s***s and giggles. My guest on Episode 25 of the YES, BRAND podcast is Dr. Amanda Barrientez - aka "The Money Healer"...
2023-05-1122 min
YES, BRAND with Hersh RephunGet Commercial Directing Film Schooled by Master Classman Jordan Brady
Some people have so much knowledge to share, it can't be condensed into a single course, talk, or workshop. Jordan Brady - one of the goodest good guys - has at least placed his deep, deep trove of experience under one roof - Commercial Directing Film School. It's super-nichey -- he doesn't teach general filmmaking, or develop longform projects -- and that's how he likes it. He's currently known for shooting cars & celebs in the context of comedy-dialogue. His handbook - Commercial Directing Voodoo - is a must, as is his long-running podcast RESPECT THE PROCESS, where guests like Judd...
2023-05-051h 04
YES, BRAND with Hersh RephunGet Commercial Directing Film Schooled by Master Classman Jordan BradySome people have so much knowledge to share, it can't be condensed into a single course, talk, or workshop. Jordan Brady - one of the goodest good guys - has at least placed his deep, deep trove of experience under one roof - Commercial Directing Film School. It's super-nichey -- he doesn't teach general filmmaking, or develop longform projects -- and that's how he likes it. He's currently known for shooting cars & celebs in the context of comedy-dialogue. His handbook - Commercial Directing Voodoo - is a must, as is his long-running podcast RESPECT THE PROCESS, where guests like Judd...
2023-05-051h 04
YES, BRAND with Hersh RephunRapidly Growing with William Harris and Elumynt
It's amazing how much ground you can cover without an agenda! Join me and my guest, William Harris, Founder & CEO of growth agency Elumynt, as we surf across AR, VR, AI, URLs, and our species' mission to Mars.
Here's a Chapter Guide for the less whimsical:
00:00 - Springing into Action
6:45 - William is a Smarty Pants
7:20 - Mission to Mars?
9:15 - Across the Metaverse
12:19 - Who Left the VR/AR/AI On?
14:45 - To Grandmother's House We Go
20:00 - URLs & Branding in your Elumynt
Find William:
https://elumynt.com/
https://app.guestio.com/guests/william
2023-04-1325 min
YES, BRAND with Hersh RephunRapidly Growing with William Harris and ElumyntIt's amazing how much ground you can cover without an agenda! Join me and my guest, William Harris, Founder & CEO of growth agency Elumynt, as we surf across AR, VR, AI, URLs, and our species' mission to Mars.
Here's a Chapter Guide for the less whimsical:
00:00 - Springing into Action
6:45 - William is a Smarty Pants
7:20 - Mission to Mars?
9:15 - Across the Metaverse
12:19 - Who Left the VR/AR/AI On?
14:45 - To Grandmother's House We Go
20:00 - URLs & Branding in your Elumynt
Find William:
https://elumynt.com/
https://app.guestio.com/guests/william
2023-04-1325 min
YES, BRAND with Hersh RephunWhen You Care as Much About the Sauce as the Coverage: Glenn Rudin
I wanted to close out Season 1 of YES, BRAND with a fun chat about brands, pizza, messaging, insurance, and upscale cosmetics. So, naturally I invited Glenn Rudin of Always Been Creative to the studio. A self-described "product guy" for much of his illustrious career (think Revlon, Sherwin-Williams and other Fortune 500 companies), Glenn knows selling and messaging up and down (he's known as the "Message Master"). And what we've realized is that today, while we prefer the term 'personal brand,' we're all products.
Find Glenn:
Website: www.alwaysbeencreative.com
Instagram: @glenn_rudin_message_master
2023-03-1731 min
YES, BRAND with Hersh RephunWhen You Care as Much About the Sauce as the Coverage: Glenn RudinI wanted to close out Season 1 of YES, BRAND with a fun chat about brands, pizza, messaging, insurance, and upscale cosmetics. So, naturally I invited Glenn Rudin of Always Been Creative to the studio. A self-described "product guy" for much of his illustrious career (think Revlon, Sherwin-Williams and other Fortune 500 companies), Glenn knows selling and messaging up and down (he's known as the "Message Master"). And what we've realized is that today, while we prefer the term 'personal brand,' we're all products.
Find Glenn:
Website: www.alwaysbeencreative.com
Instagram: @glenn_rudin_message_master
2023-03-1731 min
Truth Tastes Funny with Hersh RephunHow Do You Feel Now? Better? Or Worse?: Recovering Journalist Rafer Weigel
If ever there were an ideal moment, topic and guest for Truth Tastes Funny, it's three-time Emmy Award-winning "recovering journalist" Rafer Weigel. Son of iconic Chicago sports reporter Tim Weigel, Rafer came up in the news business, and I chose this interview to close out Season 2, because while we're just two dudes talkin' about life, news, and storytelling, it's hard not to think about the Dominion lawsuit against FOX, and the general complexion of "news" in a post-truth world. And, of course, the old adage, "If it bleeds, it leads."
Find Rafer:
www.wmgcommunications.com
...
2023-03-1541 min
Truth Tastes Funny with Hersh RephunHow Do You Feel Now? Better? Or Worse?: Recovering Journalist Rafer WeigelIf ever there were an ideal moment, topic and guest for Truth Tastes Funny, it's three-time Emmy Award-winning "recovering journalist" Rafer Weigel. Son of iconic Chicago sports reporter Tim Weigel, Rafer came up in the news business, and I chose this interview to close out Season 2, because while we're just two dudes talkin' about life, news, and storytelling, it's hard not to think about the Dominion lawsuit against FOX, and the general complexion of "news" in a post-truth world. And, of course, the old adage, "If it bleeds, it leads."
Find Rafer:
www.wmgcommunications.com
...
2023-03-1541 min
YES, BRAND with Hersh RephunChelsea Talamantes Will Help You Create That Big Beautiful Thing
In this episode, Hersh Rephun and guest Chelsea Talamantes dive deep into the world of rebranding. They explore Chelsea's current brand and her plans for change, the role of personal connection, and the significance of fearlessness in business. Hersh shares personal anecdotes from his life as a comedian and father, while emphasizing the value of learning from trial and error. The duo concludes with a discussion on future plans and Chelsea's powerful message on embracing failure for success.
I did not know Chelsea well before I sat down with her for this in-person interview. Even standing beside her as...
2023-03-0922 min
YES, BRAND with Hersh RephunChelsea Talamantes Will Help You Create That Big Beautiful ThingIn this episode, Hersh Rephun and guest Chelsea Talamantes dive deep into the world of rebranding. They explore Chelsea's current brand and her plans for change, the role of personal connection, and the significance of fearlessness in business. Hersh shares personal anecdotes from his life as a comedian and father, while emphasizing the value of learning from trial and error. The duo concludes with a discussion on future plans and Chelsea's powerful message on embracing failure for success.
I did not know Chelsea well before I sat down with her for this in-person interview. Even standing beside her as...
2023-03-0922 min
YES, BRAND with Hersh RephunPurpose Play: Nashville’s James O’Connor Harnesses Talent and Intent
James Kevin O'Connor has developed an amazing personal brand with his faith and his musical artistry at center stage. His sense of himself is harmoniously in sync with the world around him. As you'll see from our conversation - and from the track he plays for me during our interview - he is as complex as his lyrics and as strong in his resolve to live out his dharmic, creative plan, to its very (sweet) end. If you're a speaker, he can craft a branded musical theme song for you. And he's a chaplain, so in addition to having soul...
2023-03-0341 min
YES, BRAND with Hersh RephunPurpose Play: Nashville’s James O’Connor Harnesses Talent and IntentJames Kevin O'Connor has developed an amazing personal brand with his faith and his musical artistry at center stage. His sense of himself is harmoniously in sync with the world around him. As you'll see from our conversation - and from the track he plays for me during our interview - he is as complex as his lyrics and as strong in his resolve to live out his dharmic, creative plan, to its very (sweet) end. If you're a speaker, he can craft a branded musical theme song for you. And he's a chaplain, so in addition to having soul...
2023-03-0341 min
YES, BRAND with Hersh RephunNeurobranding Expert Lauren Clemett on How the Brain Sees Brands
She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north.
Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and now uses her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management since before the internet, helping launch hundreds of global brands and appears in worldwide media, as a sought-after personal branding specialist.
2023-02-2431 min
YES, BRAND with Hersh RephunNeurobranding Expert Lauren Clemett on How the Brain Sees BrandsShe is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north.
Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and now uses her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management since before the internet, helping launch hundreds of global brands and appears in worldwide media, as a sought-after personal branding specialist.
2023-02-2431 min
YES, BRAND with Hersh RephunLet Steve Buzogany Show Your Appreciation!
What do Santa's Elves do the rest of the year? I have an idea, because - and I hope he takes this the right way - my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and the needs of their VIPs, not the mad Nov-Dec rush in which you heartfelt message is most likely to feel commercialized and to simply get lost...
2023-02-1733 min
YES, BRAND with Hersh RephunLet Steve Buzogany Show Your Appreciation!What do Santa's Elves do the rest of the year? I have an idea, because - and I hope he takes this the right way - my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and the needs of their VIPs, not the mad Nov-Dec rush in which you heartfelt message is most likely to feel commercialized and to simply get lost...
2023-02-1733 min
YES, BRAND with Hersh RephunLA HOPE DEALER Corie Mattie: "Own Your Happy"
Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning "Own Your Happy" t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand.
With an eye for the intersection of art and activism, Corie uses a balance of wordplay and imagery to deliver a message that hits you in the gut. Corie was thrust into the spotlight in 2020 as “LA Hope Dealer,” after becoming known for her striking yellow murals encouraging the community to stay home and stay positive during the early days of the pandemic.
Find Corie:
www.laho...
2023-02-1026 min
YES, BRAND with Hersh RephunLA HOPE DEALER Corie Mattie: "Own Your Happy"Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning "Own Your Happy" t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand.
With an eye for the intersection of art and activism, Corie uses a balance of wordplay and imagery to deliver a message that hits you in the gut. Corie was thrust into the spotlight in 2020 as “LA Hope Dealer,” after becoming known for her striking yellow murals encouraging the community to stay home and stay positive during the early days of the pandemic.
Find Corie:
www.laho...
2023-02-1026 min
YES, BRAND with Hersh RephunWith a Scalar Light On, the World is Brighter & Healthier: Tom Paladino
Tom Paladino of Scalar Light Healing has spent five decades committed to understanding and utilizing the one form of energy that may solve many of the world's (as yet) unsolvable issues. On this episode of YES, BRAND we talk scalar light and how to present it to the people!
15 days of FREE scalar light sessions are available to the general public on the home page: www.scalarlight.com
https://www.scalarlight.com/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star...
2023-02-0334 min
YES, BRAND with Hersh RephunWith a Scalar Light On, the World is Brighter & Healthier: Tom PaladinoTom Paladino of Scalar Light Healing has spent five decades committed to understanding and utilizing the one form of energy that may solve many of the world's (as yet) unsolvable issues. On this episode of YES, BRAND we talk scalar light and how to present it to the people!
15 days of FREE scalar light sessions are available to the general public on the home page: www.scalarlight.com
https://www.scalarlight.com/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star...
2023-02-0334 min
YES, BRAND with Hersh RephunCreative Marketing Brings Out the Visionary in You: Tori Barker
It is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are rewarding and rooted in mutual trust. On this episode of YES, BRAND, Tori Barker and I dissect the brand building, messaging, and marketing process, share some laughs, and play some games along the way.
Brand: Creative Marketing
Title: Principal and Creative Visionary
Brand Category: Digital Marketing
Years in Business: 4
Find Tori:
https://www.creativemarketingsacramento.com/
2023-01-2530 min
YES, BRAND with Hersh RephunCreative Marketing Brings Out the Visionary in You: Tori BarkerIt is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are rewarding and rooted in mutual trust. On this episode of YES, BRAND, Tori Barker and I dissect the brand building, messaging, and marketing process, share some laughs, and play some games along the way.
Brand: Creative Marketing
Title: Principal and Creative Visionary
Brand Category: Digital Marketing
Years in Business: 4
Find Tori:
https://www.creativemarketingsacramento.com/
2023-01-2530 min
YES, BRAND with Hersh RephunOne Plus One = DONE! Chris Joyce of Gusher is Exploding with Insight
Is Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market.
Chris asks, "Who's the VIM (vested interest market)?" These are the people who will make up your team, become your most zealous initial customers, and help you bring your product to the world. Chris is founder of 24 companies in high tech, consumer goods, health, and manufacturing. His products have been sold in more than 11,000 stores in 23 countries. He has users of his tech products...
2023-01-1840 min
YES, BRAND with Hersh RephunOne Plus One = DONE! Chris Joyce of Gusher is Exploding with InsightIs Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market.
Chris asks, "Who's the VIM (vested interest market)?" These are the people who will make up your team, become your most zealous initial customers, and help you bring your product to the world. Chris is founder of 24 companies in high tech, consumer goods, health, and manufacturing. His products have been sold in more than 11,000 stores in 23 countries. He has users of his tech products...
2023-01-1840 min
YES, BRAND with Hersh RephunMake Your Mark with Kay Suthar, FFS!!! (must listen to understand)
In this episode, Hersh Rephun chats with Kay Suthar about her journey into podcasting, the creation of her agency, and tips for starting a podcast. They introduce the "YES Brand Challenge" game, discuss the importance of authenticity in business, and explore Kay's diverse career, including her time as an MMA fighter.
Find Kay:
Podcast Agency Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/
YouTube: https://www.youtube.com/channel/UCbSjRoDjqrGLx47FJXi7PjA
Facebook: https://www.facebook.com/kay.suthar.make...
2023-01-1147 min
YES, BRAND with Hersh RephunMake Your Mark with Kay Suthar, FFS!!! (must listen to understand)In this episode, Hersh Rephun chats with Kay Suthar about her journey into podcasting, the creation of her agency, and tips for starting a podcast. They introduce the "YES Brand Challenge" game, discuss the importance of authenticity in business, and explore Kay's diverse career, including her time as an MMA fighter.
Find Kay:
Podcast Agency Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/
YouTube: https://www.youtube.com/channel/UCbSjRoDjqrGLx47FJXi7PjA
Facebook: https://www.facebook.com/kay.suthar.make...
2023-01-1147 min
YES, BRAND with Hersh RephunNegotiating Improv and $500M in Deals with Mike Lander
If you haven't heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He's a master at it, that's his brand at first glance. But there's so much more to Mike, as you'll see when we discover the similarities between high stakes dealmaking and improvisational comedy.
Mike is also the Chairman of a successful SEO Agency https://resignal.com/
Find Mike:
https://piscari.com/
https://higgle.piscari.com/
https://www.linkedin.com/in/mikelander/
2023-01-0452 min
YES, BRAND with Hersh RephunNegotiating Improv and $500M in Deals with Mike LanderIf you haven't heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He's a master at it, that's his brand at first glance. But there's so much more to Mike, as you'll see when we discover the similarities between high stakes dealmaking and improvisational comedy.
Mike is also the Chairman of a successful SEO Agency https://resignal.com/
Find Mike:
https://piscari.com/
https://higgle.piscari.com/
https://www.linkedin.com/in/mikelander/
2023-01-0452 min
YES, BRAND with Hersh RephunFigure Out What Your Audience Wants From You: DP Knudten
This season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP's brand, and how he discovered that he wasn't so much a "writer," as a "provocateur," specifically spurring his clients to stop and think.
Find DP Knudten:
www.dpknudten.com
@dpknudten (all social channels)
Visit https://numeruscapital.net/yes for a FREE Consultation...
2022-12-2149 min
YES, BRAND with Hersh RephunFigure Out What Your Audience Wants From You: DP KnudtenThis season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP's brand, and how he discovered that he wasn't so much a "writer," as a "provocateur," specifically spurring his clients to stop and think.
Find DP Knudten:
www.dpknudten.com
@dpknudten (all social channels)
Visit https://numeruscapital.net/yes for a FREE Consultation...
2022-12-2149 min
YES, BRAND with Hersh RephunWhen Your Brand is Personal & LinkedIn, with JD Gershbein
Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great time talking about HIS brand, and how he helps cultivate a style for YOURS. We also cover comedy, honesty, and decency as pertains to brand presence on the platform.
Find JD:
https://www.linkedin.com/in/jdgershbein
https://www.facebook.com/whoisjd
https://www.twitter.co...
2022-12-1449 min
YES, BRAND with Hersh RephunWhen Your Brand is Personal & LinkedIn, with JD GershbeinSince 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great time talking about HIS brand, and how he helps cultivate a style for YOURS. We also cover comedy, honesty, and decency as pertains to brand presence on the platform.
Find JD:
https://www.linkedin.com/in/jdgershbein
https://www.facebook.com/whoisjd
https://www.twitter.co...
2022-12-1449 min
YES, BRAND with Hersh RephunChildren's Book Author Sandy Ciaramitaro Wants (Good) Egg On Your Face
Meet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the characters in an effort to unearth some potential marketing strategies so Sandy can retire from teaching and focus on writing children's books, and presiding over The Good Eggs Foundation!
Guest: Sandy Ciaramitaro, Author of "The Good Eggs Series" (2013) and Founder and President of The Good Eggs Foundation (2019)
Find Sandy:
https://www.thegoodeggs.org
https://www.facebook...
2022-12-0639 min
YES, BRAND with Hersh RephunChildren's Book Author Sandy Ciaramitaro Wants (Good) Egg On Your FaceMeet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the characters in an effort to unearth some potential marketing strategies so Sandy can retire from teaching and focus on writing children's books, and presiding over The Good Eggs Foundation!
Guest: Sandy Ciaramitaro, Author of "The Good Eggs Series" (2013) and Founder and President of The Good Eggs Foundation (2019)
Find Sandy:
https://www.thegoodeggs.org
https://www.facebook...
2022-12-0639 min
YES, BRAND with Hersh RephunJason Skeesick's Brand: A Couple of People Having a Conversation
His company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It's really that simple. It's only the second time we've spoken, which is important, because I imagine this is how he operates as "a father, husband, fighter, and carrier of heavy things," to use his description of himself.
It's also how I operate, as a host, and as a "message therapist" - the discourse depends on you, and that adaptability is to my benefit in more ways than I can enumerate.
Discover Jason:
https://www.instagram...
2022-12-0251 min
YES, BRAND with Hersh RephunThe Drop In CEO Deb Coviello Plays "Poppins" for Clients
That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That's probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whisked away to the next place she is needed. We have a great time breaking down Deb's brand, and bandying about ways to convey her distinct voice (literally and branding-wise) to our...
2022-12-0247 min
YES, BRAND with Hersh RephunBranding for a New Earth Market with Sara Yamtich
Listen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing agency, Conscious Conversion. And today on YES, BRAND, we talk through some of the challenges associated with pitching a new paradigm and getting the attention of "they" (you'll have to listen to find out more).
Discover Sara & Conscious Conversion:
https://www.consciousconversion.com/
https://www.instagram.com/resonatewithsara/
https://www.instagram.com/consciousconversion/
https://www.linkedin.com...
2022-12-0254 min
YES, BRAND with Hersh RephunThe Drop In CEO Deb Coviello Plays "Poppins" for ClientsThat episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That's probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whisked away to the next place she is needed. We have a great time breaking down Deb's brand, and bandying about ways to convey her distinct voice (literally and branding-wise) to our...
2022-12-0247 min
YES, BRAND with Hersh RephunJason Skeesick's Brand: A Couple of People Having a ConversationHis company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It's really that simple. It's only the second time we've spoken, which is important, because I imagine this is how he operates as "a father, husband, fighter, and carrier of heavy things," to use his description of himself.
It's also how I operate, as a host, and as a "message therapist" - the discourse depends on you, and that adaptability is to my benefit in more ways than I can enumerate.
Discover Jason:
https://www.instagram...
2022-12-0251 min
YES, BRAND with Hersh RephunBranding for a New Earth Market with Sara YamtichListen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing agency, Conscious Conversion. And today on YES, BRAND, we talk through some of the challenges associated with pitching a new paradigm and getting the attention of "they" (you'll have to listen to find out more).
Discover Sara & Conscious Conversion:
https://www.consciousconversion.com/
https://www.instagram.com/resonatewithsara/
https://www.instagram.com/consciousconversion/
https://www.linkedin.com...
2022-12-0254 min
Truth Tastes Funny with Hersh RephunKnow What You're Selling, to Sell What You're Branding: Mellissa Tong
This episode reunites me with my friend and client, Mellissa Tong, a three-time #1 Best Selling Author on Amazon, Award-winning Storyteller, and Founder/CCO of a Creative Marketing and Content Production Company, DuckPunk Productions, Inc. Mellissa is direct, engaged, modest, and knows what's up - which is why global brands like Westin, McDonald's, Old Navy and more heed her advice. Pay heed, dear listener, especially if you're a professional, and entrepreneur, a thought leader, or a person trying to navigate the rapid-fire realities of today's world (Mellissa is also a former journalist). And, of course, I pitch her some creative when...
2022-11-1135 min
Truth Tastes Funny with Hersh RephunKnow What You're Selling, to Sell What You're Branding: Mellissa TongThis episode reunites me with my friend and client, Mellissa Tong, a three-time #1 Best Selling Author on Amazon, Award-winning Storyteller, and Founder/CCO of a Creative Marketing and Content Production Company, DuckPunk Productions, Inc. Mellissa is direct, engaged, modest, and knows what's up - which is why global brands like Westin, McDonald's, Old Navy and more heed her advice. Pay heed, dear listener, especially if you're a professional, and entrepreneur, a thought leader, or a person trying to navigate the rapid-fire realities of today's world (Mellissa is also a former journalist). And, of course, I pitch her some creative when...
2022-11-1135 min
Truth Tastes Funny with Hersh RephunIs Your Retirement Calculator Broken? Call Money 911's Kris Miller
Just when we stop obsessing about pandemics, we've gotta worry about a possible economy in recession, inflation rates, and more. But wait - this is Truth Tastes Funny, so Hersh's interview with Money 911 host Kris Miller has laughs, heart, and most importantly, useful info for changing the way you think about investing.
Over the past 30 years, Kris Miller has helped over 6,000 families, individuals and businesses, avoid financial disaster by getting real about money and strategically planning their futures.
Links:
https://meetwithkrismiller.com/ TO HOP ON MY CALENDAR
https://healthymoneyhappylife.com/
https://legacyshifters.com...
2022-08-2740 min
Truth Tastes Funny with Hersh RephunIs Your Retirement Calculator Broken? Call Money 911's Kris MillerJust when we stop obsessing about pandemics, we've gotta worry about a possible economy in recession, inflation rates, and more. But wait - this is Truth Tastes Funny, so Hersh's interview with Money 911 host Kris Miller has laughs, heart, and most importantly, useful info for changing the way you think about investing.
Over the past 30 years, Kris Miller has helped over 6,000 families, individuals and businesses, avoid financial disaster by getting real about money and strategically planning their futures.
Links:
https://meetwithkrismiller.com/ TO HOP ON MY CALENDAR
https://healthymoneyhappylife.com/
https://legacyshifters.com...
2022-08-2640 min
Truth Tastes Funny with Hersh RephunRise and Shine: Aryeh Rephun of Aryeh & Co
The mantra of Aryeh & Co is that "the quality of your dreams is never compromised." The Truth Tastes Funny credo is "Laugh. Survive. Thrive." And in this episode, the two philosophies meet, in the form of a conversation between Hersh and Aryeh Rephun. While father and son have gone into completely different businesses, they share a knack for working closely with clients to craft something special. In Aryeh's case, it's high-end jewelry with meaningful, personal expressions. Increasingly, his clients are coming to him with their own designs, and his team is rising to the challenge of making those visions a...
2022-08-0242 min
Truth Tastes Funny with Hersh RephunRise and Shine: Aryeh Rephun of Aryeh & CoThe mantra of Aryeh & Co is that "the quality of your dreams is never compromised." The Truth Tastes Funny credo is "Laugh. Survive. Thrive." And in this episode, the two philosophies meet, in the form of a conversation between Hersh and Aryeh Rephun. While father and son have gone into completely different businesses, they share a knack for working closely with clients to craft something special. In Aryeh's case, it's high-end jewelry with meaningful, personal expressions. Increasingly, his clients are coming to him with their own designs, and his team is rising to the challenge of making those visions a...
2022-08-0142 min
Truth Tastes Funny with Hersh Rephun“Just FOCUS!” and other myths about ADHD & Creativity with Liz Bennett
We are what we are, and what we are needs no excuses! Being an artist with ADHD is one thing; having ADHD as your personal hyperfocus adds a whole new dimension to the experience. Hersh sits down with improv and sketch comedian Liz Bennett, whose filterless, in-the-moment life process is diverse and productive, including original music, professional book editing, and ongoing advancement in The Groundlings (“the one step-by-step feasible goal in my mind”). A play-by-ear pianist, Liz creates rap-style songs delivering rapid-fire lyrics courtesy of a racing mind. They range from the witty to the heavily dramatic, and are a beau...
2022-06-1655 min
Truth Tastes Funny with Hersh Rephun“Just FOCUS!” and other myths about ADHD & Creativity with Liz BennettWe are what we are, and what we are needs no excuses! Being an artist with ADHD is one thing; having ADHD as your personal hyperfocus adds a whole new dimension to the experience. Hersh sits down with improv and sketch comedian Liz Bennett, whose filterless, in-the-moment life process is diverse and productive, including original music, professional book editing, and ongoing advancement in The Groundlings (“the one step-by-step feasible goal in my mind”). A play-by-ear pianist, Liz creates rap-style songs delivering rapid-fire lyrics courtesy of a racing mind. They range from the witty to the heavily dramatic, and are a beau...
2022-06-1555 min
Truth Tastes Funny with Hersh RephunWho is landing this plane?? Hopefully, Growth Architect Beate Chelette
Creator of the “5-Star Success Blueprint,” Beate Chelette turned her passion for photography into a global business, licensing in 79 countries and exiting in a multimillion dollar deal selling the company to Bill Gates.
In this buoyant, illuminating conversation, Beate and Truth Tastes Funny host Hersh Rephun discuss the nuts and bolts of building the perfect offer - and how the "Women's Code" can level the playing field.
Beate wasn’t always one of PeopleHum’s Top 100 Global Thought Leaders, or one of Hearst’s 50 Must-Follow Women Entrepreneurs. At one point, she was $135k in debt, a single parent grieving the loss of he...
2022-06-1352 min
Truth Tastes Funny with Hersh RephunWho is landing this plane?? Hopefully, Growth Architect Beate CheletteCreator of the “5-Star Success Blueprint,” Beate Chelette turned her passion for photography into a global business, licensing in 79 countries and exiting in a multimillion dollar deal selling the company to Bill Gates.
In this buoyant, illuminating conversation, Beate and Truth Tastes Funny host Hersh Rephun discuss the nuts and bolts of building the perfect offer - and how the "Women's Code" can level the playing field.
Beate wasn’t always one of PeopleHum’s Top 100 Global Thought Leaders, or one of Hearst’s 50 Must-Follow Women Entrepreneurs. At one point, she was $135k in debt, a single parent grieving the loss of he...
2022-06-1352 min