Shows
The Twelfth HouseExpanding IRL Marketing with KP*record scratch freeze frame* You're probably wondering how we ended up here, doom-scrolling at 3am and feeling like our businesses live and die by the whims of an algorithm created by tech bros who definitely think their morning cold plunge routine earns them moral superiority. “Can you even have a business without social media?” Well, yeah. Of course. You just might have to get scrappy with it. On today’s episode, KP Pilley and Michelle Pellizzon Lipsitz unpack the common urge to boycott social media platforms—especially when they feel overwhelming, exhausting, or just not...2025-02-2157 min
The Twelfth HouseThe Twelfth House+ Audio Course: KP and MP on Social Media Solutions That Work For Small Business Owners in 2024This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.comEnjoy the preview of the latest episode of The Twelfth House Plus, where Michelle Pellizzon and KP Pilley discuss strategies for growing an audience and gaining organic visibility for businesses. Subscribe on Apple Podcasts or Spotify for the full experience!KEY TAKEAWAYS: Both organic visibility and paid advertising play essential roles in growing a business, and the most effective strategy often combines both approaches. Building a personal brand and sharing behind-the-scenes content can help...2024-08-0213 min
The Twelfth HouseFriday Philosophies: Action BiasJoin our host, Michelle Pellizzon and her special guest, Holisticism's Social Media Manager, KP Pilley, as they explore the psychological phenomenon of action bias and its implications on decision-making, online activism, entrepreneurship, and navigating uncertainty in today's world.KEY TAKEAWAYS: Action bias is when we prefer action over inaction, even when waiting or doing nothing may be the better choice. Action bias makes people jump to conclusions without thinking it through, which can spread rumors or unexpected consequences. Action bias can manifest in different situations like online activism, making business calls...2024-03-1538 min