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Holly Zoba
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Holly Zoba, Pioneer of Travel Marketing
Like a prophet emerging from the haze of the Arizona desert, our guest Holly Zoba leads hospitality brands to the promised land. She has decades of experience in hotel sales and marketing, and has founded, co-founded, or been essential to companies that are dedicated to educating generations of hotel professionals. Her classes are THE gold standard of hospitality sales training, and we talk about how digital marketing is changing to meet new audiences, getting on board the AI train, new trends in customer loyalty, and the importance of carpool etiquette on snow days.https://hotelbschool...
2024-09-17
25 min
Football Headline News
Holly Marie Combs Emotionally Recounts Apology She Got From 'Charmed' Costar 24 Years After Alyssa M
Holly Marie Combs Emotionally Recounts Apology She Got From 'Charmed' Costar 24 Years After Alyssa Milano Feud
2023-12-20
04 min
Hospitality Reputation Marketing: Get Great Reviews
Tripadvisor Success Story, Craig Poole, AHLA General Manager of the Year
I have a great story for you today! If you want a fantastic example of how leadership and the highest standards for guest experience excellence can produce more revenue, more return visits, and more five-star reviews, you won’t find a better example than in the story of Craig Poole, AHLA General Manager of the year and President of Reading Hospitality Management - Doubletree by Hilton. Hear how Craig took a distressed hotel in one of the poorest, most crime-filled cities in Pennsylvania, hired nearly 200 people, many with no experience and no exposure to what service and ho...
2021-06-25
40 min
Hospitality Reputation Marketing: Get Great Reviews
How to be "Best of the Best" on Tripadvisor Travelers’ Choice Awards: With Hotel Owner Gwenn Snider and Adele Gutman
There are so many words of wisdom in this interview with award winning hotelier Gwenn Snider, the owner of Little Gem Resorts. Her hotel, the Nantucket Hotel and Resort in Massachusetts consistently ranks as one of the top three hotels in the USA on the “Best of the Best” TripAdvisor Traveler’s Choice Awards- the top 25 most highly rated hotels in the USA, based on the reviews of their guests. There are many people who will share well meaning posts on “how to manage your online reputation”, who have never actually done achieved award-winning guest review success...
2021-05-29
28 min
Hospitality Reputation Marketing: Get Great Reviews
How This Hotel Manager Attracts and Develops Hotel Talent with Jeff Kulek and Adele Gutman
Jeffrey Kulek, the Area Vice President and General Manager London West Hollywood is well known for supporting a fantastic work culture at his hotel. That great corporate culture has been a supportive environment where employees are invited to contribute to the greater good, grow, learn, and reach for the full potential that they aspire to. An environment like that is life changing for employees, knowing that hospitality offers a path that no matter where you come from, if you are willing to learn and to serve with generosity you too can have a shot at the American D...
2021-05-15
31 min
Hospitality Reputation Marketing: Get Great Reviews
Smart Hospitality Operations = Smart Marketing! A talk with Stuart Butler of Fuel Travel
Smart Hospitality Operations = Smart Marketing! A talk with Stuart Butler of Fuel Travel https://www.dropbox.com/t/2Kkt0NcOWa1aGBw9 GM’s, DOSM’s, and HOTEL OWNERS- You won’t want to miss this episode! Whether you are a veteran in the industry or one of the many newly minted GMs and DOSMs out there that rose to the occasion when duty called during the past year of COVID-19, this episode is for you. My guest, Stuart Butler is the Chief Operating Officer of Fuel Travel Marketin...
2021-04-15
58 min
Hospitality Sales Podcast
Hospitality Sales Show 13 - Client Advisory Board During Covid
Our podcast guest is Elaine Sandoval, Corporate Director of Sales and Marketing with Pacific Hospitality Group. She shares a unique approach that her company took during covid by creating a client advisory board to ensure they stayed in touch with the changing business practices and needs of their clients. In this podcast we talk about how the idea originated, some of the details of setting it up and the valuable information and benefits they realized from the creation of this board.
2021-03-04
19 min
Hospitality Sales Podcast
Hospitality Sales Show 12 - Feel it, Face it, Feed off it!
Feel it. Face it. Feed off it! Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople. We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as c...
2021-02-10
16 min
Hospitality Sales Podcast
Hospitality Sales Show 12
Feel it. Face it. Feed off it! Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople. We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as c...
2021-02-05
16 min
Hospitality Sales Podcast
Hospitality Sales Show 11 - Goals and Luck
Every year around this time I make my new year's resolutions - except mine end up as an 8 page excel spreadsheet. You might think I am crazy for doing this but I think you are crazy if you don't! In this podcast I talk about the hows and whys of goal setting.
2020-12-20
24 min
Growing My B2B Brand
Hospitality, COVID, and Technology: How Hotel Workers Are Moving On
This week on Growing My B2B Brand I am speaking with Holly Zoba of ScoutSimply.com. Holly is an expert when it comes to hotels, training, and technology. Join us to learn how hospitality workers are adapting to technology and either falling behind or moving forward. Holly also talks about some great tools that anyone can use to improve their sales and customer success initiatives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/growingmyb2bbrand/message
2020-12-09
34 min
Hospitality Sales Podcast
Hospitality Sales Show 10 - Meet GitGo
"Who is Gitgo?" In this podcast, we chat with Amy Infante, CEO of GitGo. Amy has been working with hotels sales teams for many years and she talks about how her organization was built to help hotels find revenue when they need it, how they need it.
2020-10-14
36 min
Hospitality Sales Podcast
Hospitality Sales Show 9 - Adapt or Perish
"Adapt or Perish" It may seem a little extreme, but research has shown that it isn't hunters or farmers who are the most successful sellers, instead, it is those who are able to adapt to what is needed. That is what we explore in this podcast.
2020-10-14
16 min
Hospitality Marketing
Hospitality Marketing Show 266
“The Freedom of operating your own website" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #266 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://wpe...
2020-09-17
26 min
Hospitality Digital Marketing Podcast
Episode 266 - Hospitality Marketing Podcast
“The Freedom of operating your own site" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #266 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://wpengine.com/ https://wpsuperhost.com/ 00:06— Our Technique this week is; “The Freedom of o...
2020-09-11
00 min
Hospitality Sales Podcast
Hospitality Sales Show 8
Title - Repuation Marketing for Sales Guest - Adele Gutman Milne with Aspire Reputation Marketing For more than 10 years, Adele was able to keep her four hotels in the top ten on TripAdvisor - in New York City with over 500 hotels trying to take her spots. How did she do it? What was her "secret" - listen and find out!
2020-08-15
35 min
Hospitality Sales Podcast
Hospitality Sales Show 7 - Nature v Nurture
Can you actually train someone to be a great salesperson? Or do they have to come by it naturally. As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can. Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great sa...
2020-07-30
15 min
Hospitality Marketing
Hospitality Marketing Show 257
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject...
2020-07-10
24 min
Hospitality Marketing
Hospitality Marketing Show 257
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/
2020-07-10
24 min
Hospitality Marketing
Hospitality Marketing Show 257
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/ 00:08— Our Technique this week is; “Stop Selling, C...
2020-07-10
24 min
Hospitality Digital Marketing Podcast
Episode 257 - Hospitality Marketing Podcast
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/ 00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck D...
2020-07-10
00 min
Hospitality Sales Podcast
Hospitality Sales Show 6 - Erik Newton and ABM
What tools can marketers provide to help the sales process? Excerpt - Join us to hear how Erik Newton, the VP of Marketing for Milestone Internet focuses on creating unique knowledge to help his salespeople stand apart and provide clear value for their clients. Erik shares some great ideas and specific tools that hotel sales and marketing can work on together to accelerate the sales cycle.
2020-07-04
30 min
Hospitality Sales Podcast
Hospitality Sales Show 5 with Stephanie Smith
Podcast – Aligning Sales and Marketing This week’s guest - Stephanie Smith, Cogwheel Marketing In this episode, Holly and Stephanie discuss not only why but how sales and marketing can better align in order to find new business and close more sales. These two departments – along with revenue management, need to join forces more often, but in good times often stay apart like separate islands. Now more than ever, alliances should be formed to ensure we are being as creative and streamlined as possible to find new sources of business, generate interest with the best...
2020-05-28
22 min
Hospitality Sales Podcast
Hospitality Sales Show 4 - Dave Hamilton
In this week’s podcast, Holly Zoba interviews Dave Hamilton who finds new hotel deals for the MMI Hotel Group. Dave share’s some unique ideas about setting yourself apart from the noise of the competitors when you are working in sales. He also shares a few secrets around giving great presentations, and the one critical skill you might not realize you need in order to be a great speaker or presenter.
2020-05-13
24 min
Hospitality Sales Podcast
Hospitality Sales Show 3 - Time Management
Writing has always helped me organize my mind and then my life, usually in that order. So when Loren Gray told me I needed to do a podcast, I was not very excited. I am not really on the podcast train. That isn’t entirely true – I do listen to two podcasts pretty religiously – The first is called Sleep with me and trust me, it isn’t what you think. I cannot quite figure out how it works but I will be forever grateful to Will Traywick for introcing me to it. It is a podcast that puts you to s...
2020-04-16
16 min
Hospitality Sales Podcast
Hospitality Sales Show 2 - Big Event Q&A
Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 2…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba An interview with two giants in the events biz - Lance Fensterman, President, Reedpop and Matt Brown, Managing Partner, CTC Events - how are they adjusting to all of these changes? Thank you Holly for that. Remember — you can find us on Google Play / Apple iTun...
2020-04-07
27 min
Hospitality Sales Podcast
Hospitality Sales Show 1 - Drama Llama
Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 1…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba For our first show, we found ourselves in week one of ???? of a global shutdown so I wanted to share some help for handling stressful times. Hope this helps! Thank you Holly for that. Remember — you can find us on Google Play / Apple iTunes / Stitcher...
2020-03-24
18 min
Hospitality Marketing
Hospitality Marketing Show 233
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and comp-se...
2020-01-27
25 min
Hospitality Marketing
Hospitality Marketing Show 233
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/
2020-01-27
25 min
Hospitality Marketing
Hospitality Marketing Show 233
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and comp-set research 00:16 — News and Show Revie...
2020-01-24
25 min
Hospitality Digital Marketing Podcast
Episode 233 - Hospitality Marketing Podcast
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and comp-set research 00:16 — News and Show Revie...
2020-01-17
00 min
Hospitality Digital Marketing Podcast
Episode 225 - Hospitality Marketing Podcast
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren gray and this is episode #225 where each week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; CoHosts ‘Kat’ Mohammad Robert Cole Holly Zoba Lily Mockerman -total customized revenue management Show Notes 00:01 — Introduction of Kat Mohammad as we discuss the B.E.S.T. certificat...
2019-11-29
00 min
Hospitality Digital Marketing Podcast
EPISODE 145 - Hospitality Digital Marketing Podcast
"Special Co-Host Stuart Butler with Fuel Travel gives us the 'rule of fours', La Quinta give a new/same take on rewards, Marriott makes a 'peace offering' to Starwood faithful and Expedia and Priceline again show us how to get it doneâ?? Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #145, we are airing Friday, March 3rd, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our w...
2017-03-03
00 min
Hospitality Digital Marketing Podcast
EPISODE 144 - Hospitality Digital Marketing Podcast
"HSMAI Digital Conference recap and red carpet reviews of the Adrian Awards Gala. Plus real sales tools that can be used, Pinterest makes a new tool, and Instagram rolls out a new ad platform tool." Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #144, we are airing Friday, February 24th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in H...
2017-02-24
00 min
Hospitality Digital Marketing Podcast
EPISODE 141 - Hospitality Digital Marketing Podcast
"Hotel held for ransom over its room locks, guest rewards versus loyalty programs, dating Googles phone tracking, and scary robots and sky net" Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #141, we are airing Friday, February 3rd, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show �¢�?�?This Week in Hospitality Digital Marketing�¢�?�? which also airs every Friday at 10:30 am Central US Time. SO l...
2017-02-03
00 min
Hospitality Digital Marketing Podcast
EPISODE 140 - Hospitality Digital Marketing Podcast
â??Adrian Awards, block & tackle strategies and 7 trends you need to know" Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #140, we are airing Friday, January 27th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; Co-Hosts Edward StOnge Robert Cole Tim Peter Hol...
2017-01-27
00 min
Hospitality Digital Marketing Podcast
EPISODE 137 - Hospitality Digital Marketing Podcast
"New Year New Challenges" what are the top things to focus on for the start of the year, strategies to outsmart OTA's on MetaSearch, predictions, and prognostications" Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #137, we are airing Friday, January 6th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at...
2017-01-06
00 min
Hospitality Digital Marketing Podcast
EPISODE 115 - Hospitality Digital Marketing Podcast
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #115, we are airing Friday August 5th 2016 were every week we spend around 20 minutes sharing the most interesting tools, news and techniques being used in digital marketing for the hospitality industry. But before we get started I donâ??t think I need to remind everyone it is the beginning of that wonderful time we call budget season and for that reason we have as a special guest interview with Mr Dean Schmit of Derbysoft. As so many of you have heard o...
2016-08-05
00 min
Hospitality Digital Marketing Podcast
EPISODE113 - Hospitality Digital Marketing Podcast
Tools News and Techniques for the hospitality Industry. Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #113, we are airing Friday July 22nd 2016 were every week we spend around 20 minutes sharing the most interesting tool news and techniques being used in digital marketing for the hospitality industry. SO lets get started; This week in our new and upcoming tools section; Canva for mobile â?? News â?? we gather from a recap our live video show â??This Week in Hospitality Digital Marketingâ?? That airâ??s every Friday at 10:30 am central US time This...
2016-07-22
00 min
Hospitality Digital Marketing Podcast
EPISODE 104 - Hospitality Digital Marketing Podcast
This is the second and final installment of our interview with Holly Zoba SVP Signature Worldwide in our continued discussion of the ever evolving role of the sales teams in Hotels & Resorts
2015-02-26
00 min
Hospitality Digital Marketing Podcast
EPISODE 103 - Hospitality Digital Marketing Podcast
With the value of sales for hotels at an altime high its critical that the right team is in place with the right tools. We interview Holly Zoba SVP of Signature Worldwide in a two part series on bringing Sales teams into the current times of tech and Hospitality.
2015-02-19
00 min